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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https://www.braze.com/resources"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https://www.braze.com/customers"},{"@type":"ListItem","position":3,"name":"The Circus Group’s P...","item":"https://www.braze.com/customers/circus-group-pazza-pasta-case-study"}]}</script><div class="flex flex-col gap-6 pb-6 md:flex-row"><div class="flex shrink-0 grow basis-1/2 flex-col gap-8"><p class="flex gap-3 text-xs font-bold text-white"><span>7 min read</span></p><h1 class="text-display-md font-bold text-white">The Circus Group’s Pazza Pasta Leverages WhatsApp to Drive Revenue Growth</h1><div class="grid grid-cols-1 flex-col gap-[18px] rounded-xl border border-white/[0.08] px-5 py-4 sm:grid-cols-3 sm:flex-row"><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Topics</span><span class="text-sm text-white">AI and Machine Learning</span><span class="text-sm text-white">Braze Alloys</span></div><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Product</span><span class="text-sm text-white">WhatsApp</span><span class="text-sm text-white">Journey Orchestration</span></div></div></div><div class="flex max-h-[310px] shrink-0 grow basis-1/2 rounded-xl bg-gradient-case-hero"><img alt="The Circus Group’s Pazza Pasta Leverages WhatsApp to Drive Revenue Growth" loading="lazy" width="640" height="400" decoding="async" data-nimg="1" class="aspect-ratio rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2c268d38b86938694ac78af1b8403fef740ef455-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2c268d38b86938694ac78af1b8403fef740ef455-900x1220.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2c268d38b86938694ac78af1b8403fef740ef455-900x1220.png&w=1920&q=75"/></div></div><div class="mt-2 flex flex-col gap-8 rounded-xl border border-white bg-white/[.85] p-10 backdrop-blur-[24px] md:flex-row shadow-card"><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="alert-triangle"><use href="/icons/sprites.svg#alert-triangle"></use></svg></div><span class="text-xl font-bold text-gray-900">Problem</span><p class="text-sm text-gray-600">Pazza Pasta saw an opportunity to connect with their most engaged customers via WhatsApp. They needed a strategic way to expand to the mobile messaging channel and create compelling WhatsApp campaigns without relying on too many resources.</p></div><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><span class="text-xl font-bold text-gray-900">Strategy</span><p class="text-sm text-gray-600">By leveraging the Braze platform’s dynamic personalization and journey orchestration tools and native support for WhatsApp, they were able to launch their WhatsApp program quickly and easily automate weekly campaigns to transform how they interact with customers.</p></div><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><span class="text-xl font-bold text-gray-900">Results</span><p class="text-sm text-gray-600">Pazza Pasta boosted conversion rates for certain campaigns previously sent using email by engaging their WhatsApp audience with content-rich WhatsApp messages. For example, their weekly menu campaign drove 6X higher purchase rates on WhatsApp than email.
Additionally, due to the promising results, Pazza Pasta is expanding the use of WhatsApp to its B2B segments.</p></div></div></div></div><div class="container pb-10 md:pb-24"><div class="flex flex-col gap-8 md:flex-row"><div class="w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]"><div class="flex gap-4 text-gray-500 md:sticky md:top-24 md:flex-col"><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="twitter-new"><use href="/icons/sprites.svg#twitter-new"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="linkedin"><use href="/icons/sprites.svg#linkedin"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="mailbox"><use href="/icons/sprites.svg#mailbox"></use></svg></div></div></div><div class="flex flex-col gap-6 rounded-xl bg-transparent md:hidden"><img alt="Pazza Pasta" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-[50px] w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe4c3e313ba3ec7466c3b11005cdca71d3fd4145b-1600x901.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe4c3e313ba3ec7466c3b11005cdca71d3fd4145b-1600x901.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe4c3e313ba3ec7466c3b11005cdca71d3fd4145b-1600x901.png&w=384&q=75"/><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PRODUCTS USED</h6><div class="flex flex-col items-start gap-2 text-sm font-bold"><button type="button" class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">WhatsApp</button><button type="button" class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Journey Orchestration</button></div></div></div><div class="flex shrink-0 grow basis-0 flex-col gap-12"><div class="p-8 rounded-xl border-gradient"><div class="flex flex-col gap-6"><h6 class="text-sm font-semibold uppercase text-gray-600">BY THE METRICS</h6><div class="flex flex-col gap-4 lg:flex-row"><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">6X</h3><p class="break-words text-md text-gray-600">Higher purchase rates on WhatsApp compared to email</p></div><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">4.5X</h3><p class="break-words text-md text-gray-600">Higher conversion rates (product added) compared to email</p></div><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">50%</h3><p class="break-words text-md text-gray-600">App open rates for their Black Friday campaign</p></div></div></div></div><div class="flex flex-col gap-6"><p>Since its inception, Circus Group has been on a mission to shake up food delivery by blending technology with the foods customers love. Based in Germany, they are all about using advanced AI solutions, cutting-edge robotics, and proprietary software solutions to disrupt the trillion-dollar food industry and serve consumers what they want: Fresh, affordable meals.</p><p>Recognizing the value of connecting with customers on a more personal level, they embarked on a journey to refine their communication to make every interaction meaningful and valuable. One of the first measures was <a href="https://pazzapasta.com" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">launching a new brand</a>, Pazza Pasta. Based on market insights about customer’s demands for quality, variety, and affordability, Pazza Pasta is all about fostering closer relationships with customers.</p><h2 id="h-b9fb80ab9199" class="my-4 text-gray-900 lg:text-display-lg"><strong>A strategic shift towards deeper personalization and increased efficiency</strong></h2><p>With Braze, Pazza Pasta is supporting customers throughout their user lifecycle, from app install, to initial order, to maintaining regular orders and establishing a habit, to re-engaging them or predicting potential churn. As a small team of just two people, their primary objective is to automate as much communication as possible using a variety of technical solutions and integrations. They are also always on the lookout for new and innovative ways to to build a deeper connection with their customers. Pazza Pasta turned to Braze for our versatile and advanced feature set (including <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /braze-catalogs" href="/resources/articles/braze-catalogs">Braze Catalogs</a> for dynamic content personalization), our partner ecosystem that includes <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources videos: /the-power-of-braze-and-snowflake-data-sharing" href="/resources/videos/the-power-of-braze-and-snowflake-data-sharing">Snowflake</a>, and—crucially—our seamless, direct <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/whatsapp" href="/product/whatsapp">WhatsApp</a> integration.</p><p>Identifying <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/whatsapp" href="/product/whatsapp">WhatsApp</a> as a vital channel, the Pazza Pasta team was one of the first in their market to make use of this powerful mobile channel. The Pazza Pasta team hypothesized that WhatsApp would drive higher engagement and conversion rates compared to traditional channels like email. WhatApp is a sensitive channel (especially in Germany, where there are many regulations), so Pazza Pasta considers customers who have opted-in as some of their most engaged customers. They wanted to test if the more personal and direct channel could better address those customers’ needs.</p><p>To test this theory, they created a campaign delivering weekly menus to customers via WhatsApp rather than their normal channels. Key components of their strategy included:</p><ul><li class="mb-2 ml-10 list-disc">Increasing customer retention through more relevant messaging.</li><li class="mb-2 ml-10 list-disc">Maximizing revenue by leveraging WhatsApp for higher conversion rates.</li><li class="mb-2 ml-10 list-disc">Improving operational efficiency by using automation and <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources videos: /dynamic-content-personalization-video" href="/resources/videos/dynamic-content-personalization-video">dynamic content</a> tools to personalize content</li></ul><h2 id="h-bab4ea09389f" class="my-4 text-gray-900 lg:text-display-lg"><strong>Step-by-Step: How Circus SE created personalized 1:1 campaigns at massive scale</strong></h2><p>First, Circus was able to get started quickly with the Braze platform's intuitive set up—overall, it took 2 days to get up and running. They can also easily manage the channel with no intermediaries, which saves their small team time and resources so they can focus on strategy.</p><p>Next, Pazza Pasta set out to make every interaction a valuable opportunity to build loyalty and drive more orders by making messages feel more personal and ensuring that they arrive just when needed. Here’s a breakdown of how they rolled out this large-scale, personalized campaign.</p><p>Every week, Pazza Pasta sends out a campaign featuring six new menu choices for customers as well as a €3 voucher code. The entire campaign is set up in <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/journey-orchestration" href="/product/journey-orchestration">Braze Canvas</a>, where they leverage <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /braze-catalogs" href="/resources/articles/braze-catalogs">Braze Catalogs</a>, a tool that allows them to harness their brand's own non-user catalog of data related to the goods, products, or services their company offers to personalize their customer experiences and campaigns. Items are saved via a Google Sheet in Snowflake, which automatically updates their Braze Catalog via <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /braze-cloud-data-ingestion" href="/resources/articles/braze-cloud-data-ingestion">Braze Cloud Data Ingestion</a> (CDI). CDI allows brands to sync data from their cloud to Braze according to a schedule they choose.</p><p>From there, product names and descriptions are pulled into messages from their Braze Catalog, and they use the Open AI API to generate copy in their tone and voice. Using Liquid, they further customize the message with the current calendar week, and use Connected Content to get the week and dish IDs from the Google Sheet. A Liquid loop and function goes through the response from the Google Sheets API call and compares it to the calendar week. If it matches, it takes the IDs of the dishes they want to promote. Lastly, using the Catalog, they are able to display the images, titles, and labels (e.g. vegetarian) in the message.</p><p>Using the tools, they are able to completely automate the campaign, and can launch weekly just by updated the Google Sheet.</p><img alt="image" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F126b59891062382464db16496c010199e7343a80-2400x1210.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F126b59891062382464db16496c010199e7343a80-2400x1210.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F126b59891062382464db16496c010199e7343a80-2400x1210.png&w=1920&q=75"/><p>Originally just for email, Pazza Pasta decided to test the already successful campaign on WhatsApp. Using what they’d already built, they created a WhatsApp flow in Canvas, and targeted customers who were opted-in to WhatsApp and removed them from the email communication. Customers also received the same €3 voucher code. Pazza Pasta ensured the messages were both compliant and impactful, in order to meet the German audience’s expectations around the channel. Because Braze is cross-channel, they were able to continue engaging their broader audiences who weren’t subscribed to WhatsApp with email, ensuring that every customer they wanted to reach received a communication on the best channel.</p><p>Since they are running the campaign each Monday, they only had to set it up once. It’s now generated automatically, saving them 12 hours of work every week. Regular tweaks and updates kept the content fresh and aligned with Circus Groups’s overall mission to surprise and delight customers.</p><img alt="image" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F28b76bc3afaa16b770bd9a434ce0461bd9736579-2400x1210.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F28b76bc3afaa16b770bd9a434ce0461bd9736579-2400x1210.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F28b76bc3afaa16b770bd9a434ce0461bd9736579-2400x1210.png&w=1920&q=75"/><p>Due to the success of the weekly menu campaign, the Pazza Pasta team has launched several more WhatsApp campaigns. They use the channel for product updates and high-value promotions, such as their 50% off Black Friday promotion. With WhatsApp’s rich capabilities, they’re able to create attention-grabbing content with high-resolution images and dynamic calls-to-action.</p><img alt="Pazza Pasta’s Black Friday promotion (left), and an example of their product update messages (right)" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0e59f6d1be1cab089188f1ee621cc7c9b1c39028-2400x1210.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0e59f6d1be1cab089188f1ee621cc7c9b1c39028-2400x1210.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0e59f6d1be1cab089188f1ee621cc7c9b1c39028-2400x1210.png&w=1920&q=75"/><p>Furthermore, they were early adopters of new <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/brazeai" href="/product/brazeai">BrazeAI™</a> features, and have helped Beta test <a href="https://www.braze.com/docs/user_guide/sage_ai/recommendations/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">AI Item Recommendations</a> and <a href="https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/personalized_paths/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Personalized Paths</a>. <strong>AI Item Recommendations</strong> uses AI to recommend items personalized to the customers who are most likely to convert, while <strong>Personalized Paths</strong> helps scale personalization by matching each customer with the message, copy, creative, channel and offer they are most likely to engage with, at any step in a journey. Both help automate 1:1 customized experiences that build better brand loyalty and drive stronger business results. With AI Item Recommendations, they sent push notifications and WhatsApp messages with recommended dishes from their Catalog, in order to help prevent churn and reactivate users. For Personalized Paths, they tested two approaches: Using the purchase event as a training source and using the custom event “Product Added” as a training source.</p><p>Furthermore, they had been exploring building an in-house recommendation solution, but with the launch of AI Item Recommendations, they were able to quickly unlock desired capabilities without expending time and money resources.</p><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><blockquote class="font-aribauGrotesk text-lg text-gray-900"><p>With the Braze platform’s suite of AI tools and native support for WhatsApp, we were able to operationalize our campaigns, which made launching a new channel like WhatsApp easy and successful from the start. Now, we’re able to automate personalized campaigns that deliver better experiences that encourage customer loyalty and retention.</p></blockquote><div class="flex items-center gap-3"><h3 class="text-md font-bold text-gray-900">Halil Yildirim</h3><div class="h-4 w-[1px] border-r border-[#EAECF0]"></div><p class="text-sm font-normal text-gray-600">Head of CRM, Circus SE</p></div></div><h2 id="h-bd01a9114479" class="my-4 text-gray-900 lg:text-display-lg"><strong>Pazza Pasta’s Results: Higher purchase rates and reduced time spent building campaigns</strong></h2><p>By utilizing advanced AI tools and a strategic approach to WhatsApp, Pazza Pasta was able to drive large increases in downstream metrics with WhatsApp. For their weekly menu campaign, they drive impressive purchase rates amongst their WhatsApp subscribed audience, with an average 6X higher on WhatsApp, compared to sending the same campaign on email. For their new product announcements, they see products added 4.5X more often than on email. Plus, their WhatsApp Black Friday campaign saw 50% of customers opening the app after seeing the message. Additionally, Pazza Pasta seized opportunities to create and automate campaigns, saving countless hours in manual labor.</p><p>Due to the promising results, Pazza Pasta is expanding the use of WhatsApp to its B2B segments.</p><h2 id="h-2b4552aaab8c" class="my-4 text-gray-900 lg:text-display-lg"><strong>Key Takeaways</strong></h2><p>1. <strong>The right channel for the right customer.</strong> By expanding to WhatsApp, Pazza Pasta were able to deliver more valued experiences to their highly engaged WhatsApp audience, which ultimately helps drive more revenue.</p><p>2. <strong>Work smarter with AI</strong>. With <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/brazeai" href="/product/brazeai">BrazeAI™</a>, Pazza Pasta created scalable campaigns that help them save time every week while achieving business goals. Even with a small team of two people, they can use Braze to create big automations and campaigns based on data-driven decisions. This has not only allowed them to save time, but helped them scale more personalized experiences for customers.</p><p></p><p><em>Want to learn how you can go beyond traditional messaging to provide experiences that inspire customers to make transactions and repeat purchases? Download <a href="https://www.braze.com/resources/reports-and-guides/engagement-in-action-monetization-guide" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Monetization in Action: Turning engagement into revenue and profit</a>.</em></p></div><hr class="border-gray-100 bg-gray-100"/><div class="flex flex-col gap-5"><h6 class="text-sm font-semibold uppercase text-gray-600">FEATURED TOPICS</h6><div class="flex flex-wrap gap-3 text-sm font-bold"><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="WhatsApp search" href="/search?resource=Case Study&productFeature=WhatsApp">WhatsApp</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="Journey Orchestration search" href="/search?resource=Case Study&productFeature=Journey%20Orchestration">Journey Orchestration</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="AI and Machine Learning search" href="/search?resource=Case Study&topic=AI%20and%20Machine%20Learning">AI and Machine Learning</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="Braze Alloys search" href="/search?resource=Case Study&topic=Braze%20Alloys">Braze Alloys</a></div></div></div><div class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">ALLOYS PARTNERSHIPS</h6><a href="/partners/technology-partners/snowflake"><img alt="company" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-[30px] w-auto object-contain object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F15329637f26af7e161f71f85dc123dffc8bf19c9-1280x307.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F15329637f26af7e161f71f85dc123dffc8bf19c9-1280x307.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F15329637f26af7e161f71f85dc123dffc8bf19c9-1280x307.png&w=384&q=75"/></a></div><div class="hidden flex-col gap-6 rounded-xl bg-transparent sm:bg-gray-50 sm:p-6 md:flex"><img alt="company" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-10 w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe4c3e313ba3ec7466c3b11005cdca71d3fd4145b-1600x901.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe4c3e313ba3ec7466c3b11005cdca71d3fd4145b-1600x901.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe4c3e313ba3ec7466c3b11005cdca71d3fd4145b-1600x901.png&w=384&q=75"/><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PRODUCTS USED</h6><div class="flex flex-col items-start gap-2 text-sm font-bold"><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/product/whatsapp">WhatsApp</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/product/journey-orchestration">Journey Orchestration</a></div></div></div></div></div></div></div><div class="dark bg-gray-50"><div class="container py-10 lg:py-28"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h3 id="check-out-more-case-studies" class="mb-0 text-display-md md:text-display-lg font-extrabold">Check out more Case Studies</h3></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-gray-300 text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 bg-gray-300 !text-black mt-4 lg:mt-0" href="/customers">View Case Studies</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/customers/bazaar"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="Smartphone with a Bazaar app notification: "Fresh Onion (Pakistan) 1kg is back in stock!"" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32e22a4d55d26d5dac8f00092d62257c394a6d98-2560x1600.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32e22a4d55d26d5dac8f00092d62257c394a6d98-2560x1600.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32e22a4d55d26d5dac8f00092d62257c394a6d98-2560x1600.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Case Study</span><span class="text-sm text-gray-500 font-extrabold">4<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">How Bazaar turned restocks into sales with Braze</h3></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/customers/papa-johns-uk"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="A smartphone displays a Papa Johns marketing app with business metrics and campaign options." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffd1a40a752255d9afcc06f500afc93ee8dfa386c-1280x800.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffd1a40a752255d9afcc06f500afc93ee8dfa386c-1280x800.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffd1a40a752255d9afcc06f500afc93ee8dfa386c-1280x800.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Case Study</span><span class="text-sm text-gray-500 font-extrabold">5<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Papa Johns UK empowers franchisees with data-driven marketing that increases revenue</h3></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/customers/grove-collaborative"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="A mobile screen displaying a Grove Collaborative email with product recommendations, including a dish towel set, under the heading "Something catch your eye?"." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Case Study</span><span class="text-sm text-gray-500 font-extrabold">5<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign</h3></div></a></li></ul></div></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center 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By leveraging Sage AI by Braze™ and WhatsApp, they’ve crafted a customer engagement strategy that's setting new standards for the industry.\",\"type\":\"mailbox\"}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-6 rounded-xl bg-transparent md:hidden\",\"children\":[[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/e4c3e313ba3ec7466c3b11005cdca71d3fd4145b-1600x901.png\",\"width\":130,\"height\":40,\"alt\":\"Pazza Pasta\",\"className\":\"h-[50px] w-fit\"}],null,[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-2 text-gray-600\",\"children\":[[\"$\",\"h6\",null,{\"className\":\"text-sm font-semibold uppercase\",\"children\":\"PRODUCTS USED\"}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-2 text-sm font-bold\",\"children\":[[\"$\",\"button\",\"whatsapp-0\",{\"type\":\"button\",\"className\":\"block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700\",\"children\":\"WhatsApp\"}],[\"$\",\"button\",\"journey-orchestration-1\",{\"type\":\"button\",\"className\":\"block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700\",\"children\":\"Journey Orchestration\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex shrink-0 grow basis-0 flex-col gap-12\",\"children\":[[\"$\",\"div\",null,{\"className\":\"p-8 rounded-xl border-gradient\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-6\",\"children\":[[\"$\",\"h6\",null,{\"className\":\"text-sm font-semibold uppercase text-gray-600\",\"children\":\"BY THE METRICS\"}],\"$undefined\",[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 lg:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex shrink-0 grow basis-0 flex-col gap-1\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"text-gradient-purple text-display-lg font-bold\",\"children\":\"6X\"}],[\"$\",\"p\",null,{\"className\":\"break-words text-md text-gray-600\",\"children\":\"Higher purchase rates on WhatsApp compared to email\"}]]}],[\"$\",\"div\",\"1\",{\"className\":\"flex shrink-0 grow basis-0 flex-col gap-1\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"text-gradient-purple text-display-lg font-bold\",\"children\":\"4.5X\"}],[\"$\",\"p\",null,{\"className\":\"break-words text-md text-gray-600\",\"children\":\"Higher conversion rates (product added) compared to email\"}]]}],[\"$\",\"div\",\"2\",{\"className\":\"flex shrink-0 grow basis-0 flex-col gap-1\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"text-gradient-purple text-display-lg font-bold\",\"children\":\"50%\"}],[\"$\",\"p\",null,{\"className\":\"break-words text-md text-gray-600\",\"children\":\"App open rates for their Black Friday campaign\"}]]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-6\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Since its inception, Circus Group has been on a mission to shake up food delivery by blending technology with the foods customers love. Based in Germany, they are all about using advanced AI solutions, cutting-edge robotics, and proprietary software solutions to disrupt the trillion-dollar food industry and serve consumers what they want: Fresh, affordable meals.\"]}],[\"$\",\"p\",null,{\"children\":[\"Recognizing the value of connecting with customers on a more personal level, they embarked on a journey to refine their communication to make every interaction meaningful and valuable. One of the first measures was \",[\"$\",\"a\",null,{\"href\":\"https://pazzapasta.com\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"launching a new brand\"]}],\", Pazza Pasta. Based on market insights about customer’s demands for quality, variety, and affordability, Pazza Pasta is all about fostering closer relationships with customers.\"]}],[\"$\",\"h2\",null,{\"id\":\"h-b9fb80ab9199\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"A strategic shift towards deeper personalization and increased efficiency\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"With Braze, Pazza Pasta is supporting customers throughout their user lifecycle, from app install, to initial order, to maintaining regular orders and establishing a habit, to re-engaging them or predicting potential churn. As a small team of just two people, their primary objective is to automate as much communication as possible using a variety of technical solutions and integrations. They are also always on the lookout for new and innovative ways to to build a deeper connection with their customers. Pazza Pasta turned to Braze for our versatile and advanced feature set (including \",[\"$\",\"$L2a\",null,{\"href\":\"/resources/articles/braze-catalogs\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /braze-catalogs\",\"children\":[\"Braze Catalogs\"]}],\" for dynamic content personalization), our partner ecosystem that includes \",[\"$\",\"$L2a\",null,{\"href\":\"/resources/videos/the-power-of-braze-and-snowflake-data-sharing\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources videos: /the-power-of-braze-and-snowflake-data-sharing\",\"children\":[\"Snowflake\"]}],\", and—crucially—our seamless, direct \",[\"$\",\"$L2a\",null,{\"href\":\"/product/whatsapp\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/whatsapp\",\"children\":[\"WhatsApp\"]}],\" integration.\"]}],[\"$\",\"p\",null,{\"children\":[\"Identifying \",[\"$\",\"$L2a\",null,{\"href\":\"/product/whatsapp\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/whatsapp\",\"children\":[\"WhatsApp\"]}],\" as a vital channel, the Pazza Pasta team was one of the first in their market to make use of this powerful mobile channel. The Pazza Pasta team hypothesized that WhatsApp would drive higher engagement and conversion rates compared to traditional channels like email. WhatApp is a sensitive channel (especially in Germany, where there are many regulations), so Pazza Pasta considers customers who have opted-in as some of their most engaged customers. They wanted to test if the more personal and direct channel could better address those customers’ needs.\"]}],[\"$\",\"p\",null,{\"children\":[\"To test this theory, they created a campaign delivering weekly menus to customers via WhatsApp rather than their normal channels. Key components of their strategy included:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"Increasing customer retention through more relevant messaging.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"Maximizing revenue by leveraging WhatsApp for higher conversion rates.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"Improving operational efficiency by using automation and \",[\"$\",\"$L2a\",null,{\"href\":\"/resources/videos/dynamic-content-personalization-video\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources videos: /dynamic-content-personalization-video\",\"children\":[\"dynamic content\"]}],\" tools to personalize content\"]}]]}],[\"$\",\"h2\",null,{\"id\":\"h-bab4ea09389f\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Step-by-Step: How Circus SE created personalized 1:1 campaigns at massive scale\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"First, Circus was able to get started quickly with the Braze platform's intuitive set up—overall, it took 2 days to get up and running. They can also easily manage the channel with no intermediaries, which saves their small team time and resources so they can focus on strategy.\"]}],[\"$\",\"p\",null,{\"children\":[\"Next, Pazza Pasta set out to make every interaction a valuable opportunity to build loyalty and drive more orders by making messages feel more personal and ensuring that they arrive just when needed. Here’s a breakdown of how they rolled out this large-scale, personalized campaign.\"]}],[\"$\",\"p\",null,{\"children\":[\"Every week, Pazza Pasta sends out a campaign featuring six new menu choices for customers as well as a €3 voucher code. The entire campaign is set up in \",[\"$\",\"$L2a\",null,{\"href\":\"/product/journey-orchestration\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/journey-orchestration\",\"children\":[\"Braze Canvas\"]}],\", where they leverage \",[\"$\",\"$L2a\",null,{\"href\":\"/resources/articles/braze-catalogs\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /braze-catalogs\",\"children\":[\"Braze Catalogs\"]}],\", a tool that allows them to harness their brand's own non-user catalog of data related to the goods, products, or services their company offers to personalize their customer experiences and campaigns. Items are saved via a Google Sheet in Snowflake, which automatically updates their Braze Catalog via \",[\"$\",\"$L2a\",null,{\"href\":\"/resources/articles/braze-cloud-data-ingestion\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /braze-cloud-data-ingestion\",\"children\":[\"Braze Cloud Data Ingestion\"]}],\" (CDI). CDI allows brands to sync data from their cloud to Braze according to a schedule they choose.\"]}],[\"$\",\"p\",null,{\"children\":[\"From there, product names and descriptions are pulled into messages from their Braze Catalog, and they use the Open AI API to generate copy in their tone and voice. Using Liquid, they further customize the message with the current calendar week, and use Connected Content to get the week and dish IDs from the Google Sheet. A Liquid loop and function goes through the response from the Google Sheets API call and compares it to the calendar week. If it matches, it takes the IDs of the dishes they want to promote. Lastly, using the Catalog, they are able to display the images, titles, and labels (e.g. vegetarian) in the message.\"]}],[\"$\",\"p\",null,{\"children\":[\"Using the tools, they are able to completely automate the campaign, and can launch weekly just by updated the Google Sheet.\"]}],[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/126b59891062382464db16496c010199e7343a80-2400x1210.png\",\"alt\":\"image\",\"width\":800,\"height\":600,\"className\":\"w-auto max-w-full self-start overflow-hidden rounded-xl\",\"loading\":\"lazy\"}],[\"$\",\"p\",null,{\"children\":[\"Originally just for email, Pazza Pasta decided to test the already successful campaign on WhatsApp. Using what they’d already built, they created a WhatsApp flow in Canvas, and targeted customers who were opted-in to WhatsApp and removed them from the email communication. Customers also received the same €3 voucher code. Pazza Pasta ensured the messages were both compliant and impactful, in order to meet the German audience’s expectations around the channel. Because Braze is cross-channel, they were able to continue engaging their broader audiences who weren’t subscribed to WhatsApp with email, ensuring that every customer they wanted to reach received a communication on the best channel.\"]}],[\"$\",\"p\",null,{\"children\":[\"Since they are running the campaign each Monday, they only had to set it up once. It’s now generated automatically, saving them 12 hours of work every week. Regular tweaks and updates kept the content fresh and aligned with Circus Groups’s overall mission to surprise and delight customers.\"]}],[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/28b76bc3afaa16b770bd9a434ce0461bd9736579-2400x1210.png\",\"alt\":\"image\",\"width\":800,\"height\":600,\"className\":\"w-auto max-w-full self-start overflow-hidden rounded-xl\",\"loading\":\"lazy\"}],[\"$\",\"p\",null,{\"children\":[\"Due to the success of the weekly menu campaign, the Pazza Pasta team has launched several more WhatsApp campaigns. They use the channel for product updates and high-value promotions, such as their 50% off Black Friday promotion. With WhatsApp’s rich capabilities, they’re able to create attention-grabbing content with high-resolution images and dynamic calls-to-action.\"]}],[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/0e59f6d1be1cab089188f1ee621cc7c9b1c39028-2400x1210.png\",\"alt\":\"Pazza Pasta’s Black Friday promotion (left), and an example of their product update messages (right)\",\"width\":800,\"height\":600,\"className\":\"w-auto max-w-full self-start overflow-hidden rounded-xl\",\"loading\":\"lazy\"}],[\"$\",\"p\",null,{\"children\":[\"Furthermore, they were early adopters of new \",[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/brazeai\",\"children\":[\"BrazeAI™\"]}],\" features, and have helped Beta test \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/docs/user_guide/sage_ai/recommendations/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"AI Item Recommendations\"]}],\" and \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/personalized_paths/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Personalized Paths\"]}],\". \",[\"$\",\"strong\",null,{\"children\":[\"AI Item Recommendations\"]}],\" uses AI to recommend items personalized to the customers who are most likely to convert, while \",[\"$\",\"strong\",null,{\"children\":[\"Personalized Paths\"]}],\" helps scale personalization by matching each customer with the message, copy, creative, channel and offer they are most likely to engage with, at any step in a journey. Both help automate 1:1 customized experiences that build better brand loyalty and drive stronger business results. With AI Item Recommendations, they sent push notifications and WhatsApp messages with recommended dishes from their Catalog, in order to help prevent churn and reactivate users. For Personalized Paths, they tested two approaches: Using the purchase event as a training source and using the custom event “Product Added” as a training source.\"]}],[\"$\",\"p\",null,{\"children\":[\"Furthermore, they had been exploring building an in-house recommendation solution, but with the launch of AI Item Recommendations, they were able to quickly unlock desired capabilities without expending time and money resources.\"]}],[\"$\",\"div\",null,{\"className\":\"relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4\",\"children\":[null,[\"$\",\"blockquote\",null,{\"className\":\"font-aribauGrotesk text-lg text-gray-900\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"With the Braze platform’s suite of AI tools and native support for WhatsApp, we were able to operationalize our campaigns, which made launching a new channel like WhatsApp easy and successful from the start. Now, we’re able to automate personalized campaigns that deliver better experiences that encourage customer loyalty and retention.\"]}]]}],false,[\"$\",\"div\",null,{\"className\":\"flex items-center gap-3\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"text-md font-bold text-gray-900\",\"children\":\"Halil Yildirim\"}],[[\"$\",\"div\",null,{\"className\":\"h-4 w-[1px] border-r border-[#EAECF0]\"}],[\"$\",\"p\",null,{\"className\":\"text-sm font-normal text-gray-600\",\"children\":\"Head of CRM, Circus SE\"}]]]}]]}],[\"$\",\"h2\",null,{\"id\":\"h-bd01a9114479\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Pazza Pasta’s Results: Higher purchase rates and reduced time spent building campaigns\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"By utilizing advanced AI tools and a strategic approach to WhatsApp, Pazza Pasta was able to drive large increases in downstream metrics with WhatsApp. For their weekly menu campaign, they drive impressive purchase rates amongst their WhatsApp subscribed audience, with an average 6X higher on WhatsApp, compared to sending the same campaign on email. For their new product announcements, they see products added 4.5X more often than on email. Plus, their WhatsApp Black Friday campaign saw 50% of customers opening the app after seeing the message. Additionally, Pazza Pasta seized opportunities to create and automate campaigns, saving countless hours in manual labor.\"]}],[\"$\",\"p\",null,{\"children\":[\"Due to the promising results, Pazza Pasta is expanding the use of WhatsApp to its B2B segments.\"]}],[\"$\",\"h2\",null,{\"id\":\"h-2b4552aaab8c\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Key Takeaways\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"1. \",[\"$\",\"strong\",null,{\"children\":[\"The right channel for the right customer.\"]}],\" By expanding to WhatsApp, Pazza Pasta were able to deliver more valued experiences to their highly engaged WhatsApp audience, which ultimately helps drive more revenue.\"]}],[\"$\",\"p\",null,{\"children\":[\"2. \",[\"$\",\"strong\",null,{\"children\":[\"Work smarter with AI\"]}],\". With \",[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/brazeai\",\"children\":[\"BrazeAI™\"]}],\", Pazza Pasta created scalable campaigns that help them save time every week while achieving business goals. Even with a small team of two people, they can use Braze to create big automations and campaigns based on data-driven decisions. This has not only allowed them to save time, but helped them scale more personalized experiences for customers.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"p\",null,{\"children\":[[\"$\",\"em\",null,{\"children\":[\"Want to learn how you can go beyond traditional messaging to provide experiences that inspire customers to make transactions and repeat purchases? 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