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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md 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It’s about knowing the customers who hold significance for your brand, deciphering what matters to them and delivering the right depth of personalization based on their unique preferences and behaviors.” And in order to do that, you need the right tech stack that will allow you to quickly understand and act on your data sources.\"}],\"markDefs\":[{\"_key\":\"026a53ce5bd8\",\"_type\":\"link\",\"href\":\"https://www.deloittedigital.com/content/dam/digital/us/documents/insights/insights-20240610-personalization-report.pdf\"}],\"style\":\"normal\"},{\"_key\":\"5e242b86e7d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"789372d5ccad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While \"},{\"_key\":\"789372d5ccad1\",\"_type\":\"span\",\"marks\":[\"a57d733d3397\"],\"text\":\"many brands are still struggling\"},{\"_key\":\"789372d5ccad2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to get a clear view of their customers and achieve the data agility needed to make that happen, there’s good news to keep in mind. 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This has driven innovation and efficiency, enabling seamless access and insights for all teams. The platform has allowed us to launch campaigns faster than ever before while significantly reducing development efforts.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2aecdeb9e10c\",\"_type\":\"block\",\"children\":[{\"_key\":\"76c07dbf15a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using AI to personalize the retail customer journey\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a3c8515debcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"075654c124eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Composable tech stacks empower retailers to enhance their customer engagement strategies by providing the flexibility, agility, and scalability needed to collect, analyze, and act on data effectively. Once brands unlock the power of a composable tech stack, they can start taking advantage of more advanced capabilities—like AI.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a17534f7f0a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2452f15f2ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging \"},{\"_key\":\"a2452f15f2ec1\",\"_type\":\"span\",\"marks\":[\"adafc0752a13\"],\"text\":\"advanced AI capabilities\"},{\"_key\":\"a2452f15f2ec2\",\"_type\":\"span\",\"marks\":[],\"text\":\", brands can create personalized experiences that resonate with individual customers, ultimately driving loyalty and increasing sales. Here are some of the key benefits of taking this approach:\"}],\"markDefs\":[{\"_key\":\"adafc0752a13\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"b5966abb8e42\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6fe16ebdf940\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Experiment and personalize with more creative campaigns—at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"bbc75225f2ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"8cbcabcff21a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We all know that one-size-fits-all campaigns are less effective than tailored outreach. Yet there’s a reason companies churn out generic messaging and creative assets—because 1:1 personalization has been hard to scale. That is why we are so excited about the prospect of \"},{\"_key\":\"8cbcabcff21a1\",\"_type\":\"span\",\"marks\":[\"54fb0b37c566\"],\"text\":\"Project Catalyst\"},{\"_key\":\"8cbcabcff21a2\",\"_type\":\"span\",\"marks\":[],\"text\":\", an initiative our teams are working on and plan to launch in H1 of next year.\"}],\"markDefs\":[{\"_key\":\"54fb0b37c566\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/forge-2024-ai-orchestration-announcements\"}],\"style\":\"normal\"},{\"_key\":\"704409ebdd2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1797cd90b030\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Project Catalyst, marketers set clear guidelines for journeys, content, items, and incentives while defining their target audience and goals. The AI agent then creates numerous variations for each aspect of the experience—such as subject lines, message tone, available offers, channel mix, and optimal timing. This approach helps ensure each consumer receives a personalized and unique experience tailored to their preferences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b7d5f63567c\",\"_type\":\"block\",\"children\":[{\"_key\":\"79463b9428470\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Ensure smarter segmentation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5e1d10794418\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6d1fbb237fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With AI-powered solutions like \"},{\"_key\":\"e6d1fbb237fc1\",\"_type\":\"span\",\"marks\":[\"b6e2da9f295c\"],\"text\":\"Predictive Events\"},{\"_key\":\"e6d1fbb237fc2\",\"_type\":\"span\",\"marks\":[],\"text\":\", brands can now identify which of their customers are at risk of churn in the future or which customers are most likely to take a specific action. For instance, they could identify users who are most likely to purchase items from a new apparel line, create targeted segments based on these potential behaviors, and send more relevant campaigns designed to encourage these particular segments of users to take a specific action, whether that’s to complete a transaction for the first time or the first time in a long time, use a promo code, or add items to their cart.\"}],\"markDefs\":[{\"_key\":\"b6e2da9f295c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-braze-predictive-suite\"}],\"style\":\"normal\"},{\"_key\":\"9fcb5f962a66\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bd0a1837e630\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Generate product recommendations that are tailored to the individual\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3d52537eaa00\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e9a51baa37a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Thanks to advanced deep learning technologies that keep track of what items customers have expressed interest in previously, it’s possible to predict the products that customers are most likely to be interested in in the future. With AI recommendation capabilities, savvy marketers are deploying dynamic, tailored suggestions that adapt in response to individual user behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab58d06c92c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"514d13c4c5420\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, \"},{\"_key\":\"514d13c4c5421\",\"_type\":\"span\",\"marks\":[\"74bf7aca16cd\"],\"text\":\"AI Item Recommendations\"},{\"_key\":\"514d13c4c5422\",\"_type\":\"span\",\"marks\":[],\"text\":\" take advantage of customer event and interaction data to predict which products your customers are most likely to be interested in next, based on their past interactions. By seamlessly integrating these individually-personalized recommendations into your campaign, you can help customers discover the products they truly want or need, driving better results for your brand.\"}],\"markDefs\":[{\"_key\":\"74bf7aca16cd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/recommendations/ai_item_recommendations\"}],\"style\":\"normal\"},{\"_key\":\"be9615de660c\",\"_type\":\"block\",\"children\":[{\"_key\":\"49a07085bee50\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Deliver completely customized experiences\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7418bd8b8204\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0b8ecb7fea80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Identifying the customer path that’s mostly likely to lead to conversion can be challenging, but with journey optimization powered by AI, teams can automatically tailor the copy, images, timing, channel, promotions, and more for each customer experience throughout their lifecycle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"74d0846baf52\",\"_type\":\"block\",\"children\":[{\"_key\":\"db73569fe0640\",\"_type\":\"span\",\"marks\":[\"ad267a5f0acd\"],\"text\":\"Personalized Paths\"},{\"_key\":\"db73569fe0641\",\"_type\":\"span\",\"marks\":[],\"text\":\" takes testing and personalization to a new level—often many levels. It can optimize every step of the customer journey, ensuring that individuals receive the message copy, creative, and offers they are most likely to engage with at any stage in their lifecycle, and receive them on the channels they prefer. This feature allows marketers to set up sophisticated experiments in \"},{\"_key\":\"db73569fe0642\",\"_type\":\"span\",\"marks\":[\"bd940b3758a4\"],\"text\":\"Braze Canvas\"},{\"_key\":\"db73569fe0643\",\"_type\":\"span\",\"marks\":[],\"text\":\" to evaluate the effectiveness of different versions of a customer journey. By leveraging AI analytics, it identifies the path most likely to result in conversion for each user, based on their unique behaviors and preferences.\"}],\"markDefs\":[{\"_key\":\"ad267a5f0acd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/personalized_paths\"},{\"_key\":\"bd940b3758a4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/building-braze-how-braze-built-our-canvas-flow-customer-journey-tool\"}],\"style\":\"normal\"},{\"_key\":\"4827d9aa6f95\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c69658b9e880\",\"_type\":\"span\",\"marks\":[],\"text\":\"The future of retail marketing technology implementation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"72a14ea372fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a7c9de38f340\",\"_type\":\"span\",\"marks\":[],\"text\":\"While many companies are still in the early stages of adopting AI, those that have embraced a creative, data-driven approach to customer engagement are already reaping the rewards. \"},{\"_key\":\"7a7c9de38f341\",\"_type\":\"span\",\"marks\":[\"a7a48e8dacad\"],\"text\":\"Our research\"},{\"_key\":\"7a7c9de38f342\",\"_type\":\"span\",\"marks\":[],\"text\":\" indicates that top-performing brands, which are more likely to leverage AI in their marketing strategies, experience higher levels of customer engagement, increased purchases per user, and improved retention rates.\"}],\"markDefs\":[{\"_key\":\"a7a48e8dacad\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/2024-global-customer-engagement-review\"}],\"style\":\"normal\"},{\"_key\":\"a0c5cd07e37a\",\"_type\":\"block\",\"children\":[{\"_key\":\"95670bdc05d90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Looking ahead to the next five to ten years, \"},{\"_key\":\"95670bdc05d91\",\"_type\":\"span\",\"marks\":[\"042aa82f0bbc\"],\"text\":\"we can expect a significant shift in the industry\"},{\"_key\":\"95670bdc05d92\",\"_type\":\"span\",\"marks\":[],\"text\":\". The majority of brands will likely harness AI and machine learning tools to deliver personalized 1:1 messaging, streamlining workflows for marketers and transforming the customer experience. The future is bright for those ready to innovate and adapt.\"}],\"markDefs\":[{\"_key\":\"042aa82f0bbc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/webinars-and-events/anz-customer-engagement-review-2024-webinar\"}],\"style\":\"normal\"},{\"_key\":\"cbe69234d591\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d3c7f0ef6bb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to learn how you can harness the power of AI for your marketing efforts? Download our \"},{\"_key\":\"9d3c7f0ef6bb1\",\"_type\":\"span\",\"marks\":[\"cff2aa45ee64\"],\"text\":\"AI Customer Engagement Playbook.\"}],\"markDefs\":[{\"_key\":\"cff2aa45ee64\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-ai-playbook\"}],\"style\":\"normal\"},{\"_key\":\"fb1f67fff439\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6820795507c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2db9879ef0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae4c4e76a4d00\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e1deb9e3e88\",\"_type\":\"block\",\"children\":[{\"_key\":\"21863c9942440\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/89f61bc7b8043ac091605da091a2edb2ccff2fc0-1920x1080.png\",\"publishedDate\":\"2024-12-10T18:34:27.110Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7c87e208d5b33305fc20374acbcf7be8db64f15d-1200x800-png\",\"_type\":\"reference\"}},\"pageDescription\":\"While many companies are still in the early stages of adopting AI, those that have embraced a creative, data-driven approach to customer engagement are already reaping the rewards. 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We identified a gap in our member data—we were missing key information about members' topics of interest, preferred resources, and demographic details, like gender and year of birth.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6c555ddca75\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdd4edacb5da\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using Braze's custom HTML capabilities, we designed and embedded a streamlined survey experience directly within our member journey. As members completed the survey, we captured their preferences and used Braze's Snowflake data sharing to enrich our warehouse data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b074042166a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"c10a87ff0888\",\"_type\":\"span\",\"marks\":[],\"text\":\"This initiative has enabled us to fine-tune our content strategy, creating targeted canvas flows and content series based on actual member preferences rather than assumptions. The data collected has become a valuable asset across our organization, helping us deliver more relevant resources and support.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c5c5aacf15fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"80b09c53a010\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in collaborating to build the future of customer engagement? 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Whether it's providing support for their fellow marketers or going above and beyond by sharing their innovative ideas and strategies, these individuals are making essential contributions to their companies, their users, and the customer engagement space as a whole.\",\"pageTitle\":\"October 2025 Bonfire Marketer of the Month: Sonder’s Yash Mani\",\"slug\":{\"_type\":\"slug\",\"current\":\"october-2025-bonfire-marketer-of-the-month\"}},\"title\":\"October 2025 Bonfire Marketer of the Month: Sonder’s Yash Mani\"},{\"_id\":\"60c1eaaa-d28e-4789-965a-f1b606eeea2e\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"86935b2dc363\",\"_type\":\"block\",\"children\":[{\"_key\":\"042fbf238b6f\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s safe to say that AI has evolved far beyond its initial industry hype and is now a cornerstone for high-performing brands. 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The choices being made today will determine whether they lead or lag in the AI-powered marketing landscape. Success now means moving beyond experimentation to intentional action that \"},{\"_key\":\"f0a2684e50ec\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"prioritizes the right initiatives, builds capable teams, and validates AI investments\"},{\"_key\":\"7c0bd91b6450\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9725a2899778\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b8831a94e06\",\"_type\":\"span\",\"marks\":[],\"text\":\"Wherever you are in the AI adoption curve, read on to discover the five AI tools every CMO needs to know about, and five actionable steps to help build your base, then keep pace.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2eecd5af6e08\",\"_type\":\"block\",\"children\":[{\"_key\":\"7da8be201bbd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"High adoption and optimism among CMOs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3484b76138ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"0aa567af2a67\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nearly \"},{\"_key\":\"590eb75643e2\",\"_type\":\"span\",\"marks\":[\"c501568cdbd1\"],\"text\":\"93%\"},{\"_key\":\"2866d689ce07\",\"_type\":\"span\",\"marks\":[],\"text\":\" of marketing teams are budgeting for GenAI in 2026, signaling near-universal adoption, and optimism about AI has risen among CMOs from \"},{\"_key\":\"7b1fa606532e\",\"_type\":\"span\",\"marks\":[\"1bf0c6e0704e\"],\"text\":\"74% in 2023 to 83% in 2025\"},{\"_key\":\"e0ba65ac7c03\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"c501568cdbd1\",\"_type\":\"link\",\"href\":\"https://www.sas.com/en_us/news/press-releases/2025/september/new-study--genai-hype-is-over-as-93--of-cmos-see-strong-roi-.html\"},{\"_key\":\"1bf0c6e0704e\",\"_type\":\"link\",\"href\":\"https://www.bcg.com/press/2june2025-cmo-confidence-genai-higher-than-ever\"}],\"style\":\"normal\"},{\"_key\":\"51fa61e0a21b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5b9bb230d51\",\"_type\":\"span\",\"marks\":[],\"text\":\"While personalized product recommendations, tailored outreach timing, and content creation were commonly cited use cases back in 2023 (\"},{\"_key\":\"ade41318a0f0\",\"_type\":\"span\",\"marks\":[\"3a4d4953993a\"],\"text\":\"BCG\"},{\"_key\":\"796c6a8bad75\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"e2b273f34d05\",\"_type\":\"span\",\"marks\":[\"e2e5dc797c4f\"],\"text\":\"Deloitte\"},{\"_key\":\"5f2ede4b8514\",\"_type\":\"span\",\"marks\":[],\"text\":\"), early adopters have now implemented them and are already witnessing tangible returns on those investments.\"}],\"markDefs\":[{\"_key\":\"3a4d4953993a\",\"_type\":\"link\",\"href\":\"https://www.bcg.com/press/15june2023-cmos-profiting-transformative-power-of-genai\"},{\"_key\":\"e2e5dc797c4f\",\"_type\":\"link\",\"href\":\"https://www.mi-3.com.au/14-12-2023/60-marketers-use-ai-says-deloitte?utm_source=chatgpt.com\"}],\"style\":\"normal\"},{\"_key\":\"418884680338\",\"_type\":\"block\",\"children\":[{\"_key\":\"54a52794327e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today, ambitious CMOs are looking for the next way AI can accelerate outcomes, from predictive analytics to agentic AI, which is a priority investment for \"},{\"_key\":\"ebc2a09ed4d6\",\"_type\":\"span\",\"marks\":[\"9aafa0434891\"],\"text\":\"a quarter of B2C marketers\"},{\"_key\":\"909445d5d846\",\"_type\":\"span\",\"marks\":[],\"text\":\" and a third of B2B marketers leading the charge.\"}],\"markDefs\":[{\"_key\":\"9aafa0434891\",\"_type\":\"link\",\"href\":\"https://www.bcg.com/press/15june2023-cmos-profiting-transformative-power-of-genai\"}],\"style\":\"normal\"},{\"_key\":\"cf18b449cce1\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1b649b344c9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Storyteller, strategist, scientist: The changing role of the CMO\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"57a1d77369fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a25f5bcd545\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI isn’t just transforming marketing campaigns; it’s transforming the role of marketing teams and marketers, period. Today’s CMOs sit at the heart of a complex Venn diagram: as brand storytellers, marketing strategists, customer advocates, team mentors, and, increasingly, data scientists.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79569579c91f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c706bb1d21c4\",\"_type\":\"span\",\"marks\":[],\"text\":\"CMOs who lean into data science are pulling ahead of those who don’t—leveraging customer data, AI decisioning, and analytics to drive tangible business outcomes. They are also validating their team and investments at a time when budgets, headcounts, and influence are under scrutiny.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b9bbe42630c\",\"_type\":\"block\",\"children\":[{\"_key\":\"924e860a50df\",\"_type\":\"span\",\"marks\":[],\"text\":\"The AI shift also has implications for team skills and roles. Our perspective is that AI will elevate the role of customer engagement teams from campaign tacticians to strategic conductors. Rather than manual planning, executing, and optimizing campaigns, they’ll use autonomous AI to drive mutually beneficial business and customer value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"15ec2338ccf0\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb5055fe8e32\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, that will require higher AI and data literacy, with CMOs needing to play a key role in overcoming this AI skills gap.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5bf23b6a5173\",\"_type\":\"block\",\"children\":[{\"_key\":\"db47ffea923f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"From art to science: The power of AI in marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"cb26e04e388c\",\"_type\":\"block\",\"children\":[{\"_key\":\"9151e54e1c3e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are examples of current AI functionality that can solve CMOs’ most pressing challenges, from today’s baseline applications to tomorrow’s cutting-edge use cases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e464f5275c7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"686c3412c82d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI personalization\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"62cead353ebd\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9314fae7f9e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today, personalization is a basic customer expectation—from tailored product recommendations to messaging that seems to read our minds (without crossing over into creepy territory).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a9e57ae2eae\",\"_type\":\"block\",\"children\":[{\"_key\":\"fab4f659c773\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI-driven personalization empowers marketers to create unique experiences for each customer by leveraging data insights to understand individual preferences and behaviors. 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By the time you’ve downloaded batched data and secured an analyst, your customers have moved on, and your insights are obsolete.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63dac6156e7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6051f0345e43\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI and predictive analytics help your team make sense of data at scale, when there’s still time to act. 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However, generative AI can tackle more routine tasks, making workflows faster and more efficient.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d6e222f76c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc76e165430b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Where labor constraints previously limited volume or velocity, AI can help scale your ambitions. 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To be clear, marketers establish the goals and guardrails. But the \"},{\"_key\":\"d1660f63faf7\",\"_type\":\"span\",\"marks\":[\"27d354e154e7\"],\"text\":\"AI agent\"},{\"_key\":\"106b253ef135\",\"_type\":\"span\",\"marks\":[],\"text\":\" is then free to execute in the way that best meets those criteria.\"}],\"markDefs\":[{\"_key\":\"27d354e154e7\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/product/ai-agents\"}],\"style\":\"normal\"},{\"_key\":\"c80158dce99e\",\"_type\":\"block\",\"children\":[{\"_key\":\"096f96a82edf\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, instead of presenting marketers with a list of customers at risk of churn, agentic AI would simply reach out to them with a 1:1 personalized approach.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84cc362dacf8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c9170bee88b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5 things CMOs can do now to take action\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7ae37a1b7fc7\",\"_type\":\"block\",\"children\":[{\"_key\":\"973ee5dd722f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Get on board\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1045e70f9462\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2ecdffa5984\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI in marketing isn’t a bandwagon; it’s a runaway train. You can’t afford to watch it leave while others jump on board. You don’t need all the answers, but you do need to engage with the opportunity and start making deliberate decisions about how AI will advance your aims. It’s ok to start with experiments, but be prepared to fail fast, learn, and adjust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17201098ae9e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ded93c7cca22\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Prioritize competitive advantage\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"45035ee67e92\",\"_type\":\"block\",\"children\":[{\"_key\":\"adab63ec4cc2\",\"_type\":\"span\",\"marks\":[],\"text\":\"The right focus depends on where your organization sits on the AI adoption curve. Early adopters can continue to pioneer use cases, exploring AI decisioning and agentic AI. Others can develop foundational strategies around personalization, optimization, and automated content creation before building to the next level.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b3d4fae735c\",\"_type\":\"block\",\"children\":[{\"_key\":\"95d176881a0d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build an AI-ready team\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f982407d143b\",\"_type\":\"block\",\"children\":[{\"_key\":\"858f1a4772b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The demand for Agentic AI skills has outpaced the supply of talent. CMOs can plug this gap by upskilling their team to bolster capacity and capabilities, whether that’s through AI incubators, hands-on demos, or more formal training. Resilience and adaptability will also be key, as AI continues to disrupt and develop.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b75007b29e35\",\"_type\":\"block\",\"children\":[{\"_key\":\"50a0f968667e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Partner with the right technology\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cfec40052279\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d4f4c5bdc83\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every platform is rushing to offer some version of AI functionality, so be discerning. Stay focused on your business goals and challenges, and look for solutions that align with your objectives.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a8da6478e98\",\"_type\":\"block\",\"children\":[{\"_key\":\"d0539931b73f\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, if you want to improve segmentation and targeting, look for AI analytics. If you want faster experimentation and optimization, look for AI decisioning. If you need to reduce customer service demands, look at AI chatbots, etc.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"86e4dfe63bac\",\"_type\":\"block\",\"children\":[{\"_key\":\"25dc5244cc33\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Measure AI ROI\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"888ff2a2126e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6385d8d72421\",\"_type\":\"span\",\"marks\":[\"7351b1e24940\"],\"text\":\"Recent research\"},{\"_key\":\"29bb2f69def5\",\"_type\":\"span\",\"marks\":[],\"text\":\" finds CMOs are less likely to report efficiency gains from AI, and less likely to prioritize measuring AI’s ROI.\"}],\"markDefs\":[{\"_key\":\"7351b1e24940\",\"_type\":\"link\",\"href\":\"https://www.bcg.com/press/2june2025-cmo-confidence-genai-higher-than-ever\"}],\"style\":\"normal\"},{\"_key\":\"25dbe2551162\",\"_type\":\"block\",\"children\":[{\"_key\":\"94ca7d1d5491\",\"_type\":\"span\",\"marks\":[],\"text\":\"This could suggest brands are starting to see AI’s value in what it can \"},{\"_key\":\"cfb98495d9c3\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"create \"},{\"_key\":\"8e3b214928d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"in terms of customer experiences, rather than what it can \"},{\"_key\":\"d786dfce9898\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"cut \"},{\"_key\":\"cd0fd090057e\",\"_type\":\"span\",\"marks\":[],\"text\":\"from budgets and workflows. However, to make the case for ongoing investment in AI, it’s important to keep measuring its impact, so ensure you have the right KPIs in place.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"94bdcdc162d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"652ac26ac834\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts: Build a base, then keep pace\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"91369a254b03\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed220dc45565\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI is the biggest disruption to marketing and customer experience since the arrival of digital engagement and the big data it brought with it. While change is challenging, the opportunities are glorious. AI promises richer and more relevant customer experiences, higher operational efficiency, and proven efficacy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d6877c44b974\",\"_type\":\"block\",\"children\":[{\"_key\":\"299312def141\",\"_type\":\"span\",\"marks\":[],\"text\":\"Early adopters need to keep pace with new developments. AI implementation isn’t one-and-done; it’s an ongoing commitment that needs support and investment to match. Meanwhile, the late majority should look to early adopters and technology partners for inspiration on successful applications of AI, so they can build their foundation faster and regain ground.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf167148ae72\",\"_type\":\"block\",\"children\":[{\"_key\":\"83f59467585b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Discover more in our guide, “From \"},{\"_key\":\"16be934e40ee\",\"_type\":\"span\",\"marks\":[\"e334edb60c3d\"],\"text\":\"Efficiency to effectiveness: How AI is transforming customer engagement\"},{\"_key\":\"5b628f7fe4a6\",\"_type\":\"span\",\"marks\":[],\"text\":\".” This guide will help you transition from focusing solely on speed to embracing strategic AI integration. Inside, you'll find insights on why efficiency alone isn't enough, ways to make AI your strategic marketing partner, and real-world examples of AI delivering measurable results.\"}],\"markDefs\":[{\"_key\":\"e334edb60c3d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/ai-from-efficiency-to-effectiveness\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ef61f5d8989ffbeb50a456430f045bbbe3c7c29c-3840x2160.png\",\"publishedDate\":\"2025-11-07T15:28:25.852Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a676cdee61cd39b5caefd9ac79329cc3ef545cd5-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"It’s safe to say that AI has evolved far beyond its initial industry hype and is now a cornerstone for high-performing brands. 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We’re excited to announce our \"},{\"_key\":\"46dc0137bb1b1\",\"_type\":\"span\",\"marks\":[\"3f9689d937ee\"],\"text\":\"partnership with Contentful\"},{\"_key\":\"46dc0137bb1b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", the leading composable content platform that empowers digital teams to rapidly build the dynamic experiences customers crave.\"}],\"markDefs\":[{\"_key\":\"3f9689d937ee\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/message_personalization/dynamic_content/contentful\"}],\"style\":\"normal\"},{\"_key\":\"242ce4b31ced\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd4514627e8e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze + Contentful: What We Make Possible\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ec1e4b941a89\",\"_type\":\"block\",\"children\":[{\"_key\":\"54bd0a55ebeb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This partnership allows marketers to automatically power their Braze campaigns across digital touchpoints with dynamic content from Contentful. Let’s explore how this integration can benefit your team.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"841e0651aca6\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5482b41e25d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unlike traditional content management platforms, Contentful offers flexibility, allowing you to structure your content how you need it. 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