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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/technology-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to infobip" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/technology-partners/infobip">Infobip</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Infobip","item":"https://www.braze.com/partners/technology-partners/infobip"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Infobip" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd13f07111ea4b95548ce9b74832e0532383ebdf2-964x384.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd13f07111ea4b95548ce9b74832e0532383ebdf2-964x384.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd13f07111ea4b95548ce9b74832e0532383ebdf2-964x384.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Infobip</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Orchestration">Message Orchestration</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://partners.infobip.com/exchange/braze" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Infobip?</h3><div class="flex flex-col gap-6"><p>Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. Infobip helps you to overcome the complexity of consumer communications, grow your business and enhance the customer experience – all in a fast, secure and reliable way. Over the last 15 years, Infobip has grown into an engineering powerhouse with 70+ offices on 6 continents and over 3,700 experts, aiming to change how the world communicates.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Braze manages global messaging using the world's most connected platform to drive impact and scale - Infobip. Communicate with your customers on their preferred channel and build meaningful customer relationships easily. Create a more personalized, friction-free, and intelligent customer journey with conversational tools, machine learning and artificial intelligence (AI).</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">View More</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Moving beyond demographics to true understanding: Key insights from Grow with Braze Seoul 2025" href="/resources/articles/moving-beyond-demographics-to-true-understanding-key-insights-from-grow-with-braze-seoul-2025"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Moving beyond demographics to true understanding: Key insights from Grow with Braze Seoul 2025" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff162d318e3f26b02268eaa1b490a9dc15c63a951-2400x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff162d318e3f26b02268eaa1b490a9dc15c63a951-2400x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff162d318e3f26b02268eaa1b490a9dc15c63a951-2400x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Moving beyond demographics to true understanding: Key insights from Grow with Braze Seoul 2025</h4><span class="text-sm font-bold text-gray-500">April 28, 2025</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use 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Let’s take a quick run-through of the key sessions and the key takeaways.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ec049aca99e\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc9c54f878fc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Digital body language: The foundation of customer understanding\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"72712d977262\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa8430d2f980\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can’t build a strong relationship with someone you fundamentally don’t understand—and the same is true when it comes to customer/brand relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63fa39941c41\",\"_type\":\"block\",\"children\":[{\"_key\":\"0dedeb9fc4ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ju Yeon Ko, AVP of Braze Korea, opened the event with a thought-provoking analogy about restaurant ordering systems, describing how a restaurant's shift from personal service to digital kiosks resulted in confusion for customers and staff alike. \\\"Just as physical body language helps us understand customer intentions in person, we must now learn to read digital body language through emails, chats, mobile interactions, and social media,\\\" Ju Yeon explained.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f2e110836675\",\"_type\":\"richImage\",\"alt\":\"a woman is standing on a stage holding a microphone .\",\"asset\":{\"_ref\":\"image-64c0882c7a61552b91a1abf83561c907ef7f23d9-6000x4000-jpg\",\"_type\":\"reference\"}},{\"_key\":\"7f4f7dc3ad9c\",\"_type\":\"block\",\"children\":[{\"_key\":\"73d4ec7b35c4\",\"_type\":\"span\",\"marks\":[],\"text\":\"This concept of \\\"digital body language\\\" became a recurring theme throughout the day, highlighting how brands must go beyond traditional demographic data to truly understand customer intentions and needs in a deep, actionable way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b8d5663eb66a\",\"_type\":\"block\",\"children\":[{\"_key\":\"058234a693e3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The state of customer engagement in 2025\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aa369d57107f\",\"_type\":\"richImage\",\"alt\":\"a man is standing on a stage giving a presentation to a crowd of people .\",\"asset\":{\"_ref\":\"image-a0d5d3d8e93af965a64aed346c6a76c8fd289501-6000x4000-jpg\",\"_type\":\"reference\"}},{\"_key\":\"35d6114a2b4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b62752cb17e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"The marketing and technology spaces are rarely static, but the past decade has been a particularly fast-moving one, with major shifts in data strategy, the rise of new messaging channels, and an overall evolution away from traditional ways of reaching consumers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7c9591e1c94\",\"_type\":\"block\",\"children\":[{\"_key\":\"6ed58caf212c\",\"_type\":\"span\",\"marks\":[],\"text\":\"In his remarks, Shahid Nizami, VP of APAC at Braze, explored how consumer engagement has evolved in recent years. \\\"Life of a marketer in the past was simpler. They relied on traditional media such as print ads, billboards, and TV commercials to reach their audiences. But their lives have since evolved dramatically,\\\" Nizami noted. He pointed out that South Korean consumers spend an average of 4 hours and 39 minutes weekly on online shopping, second only to China globally.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb2b0f8a02f2\",\"_type\":\"richImage\",\"alt\":\"a man in a suit and purple shirt is giving a speech on a stage .\",\"asset\":{\"_ref\":\"image-4d6bc1ef4b6288ed17b28a69ed68aae91ee2f823-6000x4000-jpg\",\"_type\":\"reference\"}},{\"_key\":\"e25ba9464577\",\"_type\":\"block\",\"children\":[{\"_key\":\"f181bc870fe7\",\"_type\":\"span\",\"marks\":[],\"text\":\"John Heywood, Director, Product Marketing at Braze, expanded on these insights with data from the \"},{\"_key\":\"9e210ec0a3f5\",\"_type\":\"span\",\"marks\":[\"5ffce6bbc0b6\"],\"text\":\"Braze 2025 Global Customer Engagement Review\"},{\"_key\":\"78cf8332180e\",\"_type\":\"span\",\"marks\":[],\"text\":\". The report, which surveyed 2,300 marketing leaders worldwide, revealed three critical trends:\"}],\"markDefs\":[{\"_key\":\"5ffce6bbc0b6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/global-customer-engagement-review\"}],\"style\":\"normal\"},{\"_key\":\"608b2f350438\",\"_type\":\"block\",\"children\":[{\"_key\":\"14bbf6f05cfc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trust through transparency\"},{\"_key\":\"d1634f5823c9\",\"_type\":\"span\",\"marks\":[],\"text\":\" — Clear value exchange is essential when collecting customer data, and brands’ efforts to embrace advanced personalization are being held up by concerns about user consent.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"951edc45d615\",\"_type\":\"block\",\"children\":[{\"_key\":\"f417c2f693de\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Messaging requires both content and technology\"},{\"_key\":\"23123c4f91bc\",\"_type\":\"span\",\"marks\":[],\"text\":\" — What brands say is equally important to how and where they say it; brands must combine approaches and be both content-driven (e.g. incorporating pop culture references or humor) and technology-driven (e.g. using send-time optimization).\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b9bb06abe96\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd719e38a431\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI as an enhancement to customer experiences\"},{\"_key\":\"545d12f5be18\",\"_type\":\"span\",\"marks\":[],\"text\":\" — AI is the future, but brands need to think about how they’re leveraging it to optimize user experiences over time—and make a point of using AI as a copilot rather than a replacement.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3160b1704402\",\"_type\":\"block\",\"children\":[{\"_key\":\"695c954d993a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Heywood emphasized that \\\"85% of marketing executives expressed concern that their messages aren't hitting home,\\\" a finding that underscored the need for more personalized, channel-appropriate engagement strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d60795ada7d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a6ecd879001\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Advanced personalization success stories from Yellow Balloon and BeBeCook\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c848900be9d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"c163144eb762\",\"_type\":\"span\",\"marks\":[],\"text\":\"With all the focus on personalization and relevance in the marketing space, seeing how other leading brands have found ways to leverage technology to make customized experiences a reality can be a powerful thing for marketers. To that end, attendees explored impressive case studies from brands that have successfully implemented advanced personalization strategies:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed798020a61d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4802dc17e646\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Yellow Balloon's travel recommendations\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b7d3622eaaa\",\"_type\":\"richImage\",\"alt\":\"three women are sitting on a stage talking to a crowd .\",\"asset\":{\"_ref\":\"image-3b1d84938ca378cae4da14b5206eda2da07cfe4d-6000x4000-jpg\",\"_type\":\"reference\"}},{\"_key\":\"2421b1c49463\",\"_type\":\"block\",\"children\":[{\"_key\":\"17ba0ff1d4b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hyun Ju Kim and Eun Sung Kim from Yellow Balloon, alongside Ju Hee Park from CJ Maxonomy, demonstrated how they've built hyper-personalized recommendation algorithms using Braze. Their team created three key recommendation engines:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea3e7f39403f\",\"_type\":\"block\",\"children\":[{\"_key\":\"20bc2e30ba90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Search-based recommendations\"},{\"_key\":\"3979fe9368ee\",\"_type\":\"span\",\"marks\":[],\"text\":\" — Converting search terms into product metadata to suggest relevant travel packages\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"204d6e0c9276\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd7c51726095\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Similar product recommendations\"},{\"_key\":\"80d66a4bd3af\",\"_type\":\"span\",\"marks\":[],\"text\":\" — Using Jaccard distance calculations to recommend alternatives for customers who viewed but didn't purchase\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47f3b481eca7\",\"_type\":\"block\",\"children\":[{\"_key\":\"abdb4cfb19a2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Shopping cart recommendations\"},{\"_key\":\"7d476a37c3fe\",\"_type\":\"span\",\"marks\":[],\"text\":\" — Implementing topic modeling algorithms to suggest complementary products\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52a9d2c010a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"86508ef16c24\",\"_type\":\"span\",\"marks\":[],\"text\":\"These personalization efforts yielded impressive results, with click-through rates up to 6.8X higher than standard campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29656c14b539\",\"_type\":\"block\",\"children\":[{\"_key\":\"a09b0cfbc49d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"BeBeCook's food \u0026 beverage retention strategy\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1e12d6def8a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4467e7a4cca5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do Kyoon Kim from BeBeCook and Chan Hee Kim from Martinee shared strategies for increasing repeat purchase rates in the food and beverage sector. They highlighted the importance of converting first-time buyers into second-time purchasers, as data from multiple food and beverage (F\u0026B) companies showed that customer retention rates stabilize significantly after the second purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27e480880a0e\",\"_type\":\"richImage\",\"alt\":\"a man and a woman are sitting on stools in front of a crowd .\",\"asset\":{\"_ref\":\"image-cb638ae8d740e0120002f48bb0072bf85b4b1b5b-5313x3542-jpg\",\"_type\":\"reference\"}},{\"_key\":\"2c97c87bb790\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb476c62b65e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Their campaign, which targeted first-time buyers with personalized recommendations based on previous purchases, drove a 14X conversion rate increase compared to control groups. By carefully timing follow-up messages (optimal at seven days post-purchase) and implementing cart-value personalization, they successfully increased both repeat purchases and average order values.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbc323d602b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"17ec2b2c5a49\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mastering AI and cross-channel integration\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f983508e4ad3\",\"_type\":\"richImage\",\"alt\":\"a man in a suit is standing on a stage giving a presentation .\",\"asset\":{\"_ref\":\"image-469c3580c4d066b803ca79ad6604e343d916e7ff-6000x4000-jpg\",\"_type\":\"reference\"}},{\"_key\":\"0f6621f48d6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca4e632c46b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI can play a major role in the success of your customer engagement program, but only if you use it thoughtfully. To that end, Justin Guan, Senior Manager of CRM MarTech at foodpanda, presented a framework for scaling AI-powered customer engagement through infrastructure-based automation. Justin emphasized the importance of a foundation that allows marketers, designers, and campaign managers to launch campaigns directly without constant technical modifications.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"854fdfad8b8c\",\"_type\":\"richImage\",\"alt\":\"a man in a suit is holding a microphone and giving a speech .\",\"asset\":{\"_ref\":\"image-c1baa3b13b0d470dad65de51845c7e8a03164472-5860x3907-jpg\",\"_type\":\"reference\"}},{\"_key\":\"7f7fcbfa483d\",\"_type\":\"block\",\"children\":[{\"_key\":\"831110270f7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sang Kim, Senior Customer \u0026 Partner Trainer at Braze, demonstrated the power of the Braze platform’s Canvas customer journey feature when it comes to creating comprehensive cross-channel experiences. Kim showcased a retention strategy using \"},{\"_key\":\"3655927f9d56\",\"_type\":\"span\",\"marks\":[\"4a63a470348a\"],\"text\":\"Experiment Paths\"},{\"_key\":\"a9cf04c88046\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"bbc8015510da\",\"_type\":\"span\",\"marks\":[\"4b1d22c48357\"],\"text\":\"decision splits\"},{\"_key\":\"1f93513d136d\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"2722ff93259f\",\"_type\":\"span\",\"marks\":[\"ff9437ee582e\"],\"text\":\"Intelligent Channel filter\"},{\"_key\":\"41a34c5ab2ed\",\"_type\":\"span\",\"marks\":[],\"text\":\" that marketers could use to optimize message delivery based on individual user preferences.\"}],\"markDefs\":[{\"_key\":\"4a63a470348a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step\"},{\"_key\":\"4b1d22c48357\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/decision_split\"},{\"_key\":\"ff9437ee582e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/intelligence/intelligent_channel\"}],\"style\":\"normal\"},{\"_key\":\"604489f98bc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5e7be85d373\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The evolving messaging landscape: Generational shifts, the rise of rich messaging, and the role of AI\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"da6684f9a94e\",\"_type\":\"block\",\"children\":[{\"_key\":\"2748e46e1677\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the customer engagement landscape evolves, new advances in automation and messaging are opening up more opportunities for brands to achieve true conversational commerce. During the event, Kyung Shik Sung, Country Manager at Infobip Korea, highlighted three key trends shaping conversational commerce:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62c54a8bb770\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f3b406cb788\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Demographic shifts\"},{\"_key\":\"d88a6ed0de0d\",\"_type\":\"span\",\"marks\":[],\"text\":\" - With Gen Z comprising nearly 30% of the global population and 27% of the workforce by 2025, messaging preferences are changing dramatically, with younger consumers moving away from phone calls and traditional ways of connecting and increasingly expecting seamless digital experiences (Source: Infobip’s MessagingTrends 2024)\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"795adce0cf46\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f298eee7f35\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Rich business messaging\"},{\"_key\":\"0a541289f307\",\"_type\":\"span\",\"marks\":[],\"text\":\" - Technological advances and shifting consumer preferences are powering an ongoing evolution from text-only to interactive messaging with images, carousels, and embedded purchases\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e81e5070cb52\",\"_type\":\"block\",\"children\":[{\"_key\":\"6fd6223b7e64\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Gen AI integration\"},{\"_key\":\"f6ae34828bcf\",\"_type\":\"span\",\"marks\":[],\"text\":\" - To see the strongest results, brands need to explore AI-powered customer interactions across the entire purchase journey\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d698b1967553\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5b2d5ad21d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, John Heywood announced that Braze will introduce native support for KakaoTalk later in 2025, allowing marketers to seamlessly incorporate Korea's most popular messaging platform into their cross-channel customer journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46eced5eb27c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5515a92eab1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key channels and thoughtful campaign planning: Korean market insights\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"208d2a33425c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7139f12d288\",\"_type\":\"span\",\"marks\":[],\"text\":\"While the Global Customer Engagement Review is known for its top-level insights into the ways that marketing is evolving, attendees at Grow with Braze Seoul got a special sneak peek at some of the report’s unique insights into the Korean market:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f5c5b555216\",\"_type\":\"block\",\"children\":[{\"_key\":\"c18f3f8f32de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Korean marketers lead globally in using modeling (propensity scores, predictive purchase modeling) for campaign planning, with 65% of respondents employing these techniques\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9d39914b3f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab8802b20f2c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email (51%) and messaging apps like KakaoTalk (50%) remain the most important channels for Korean marketers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6da3852b0d1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"14d58a52b25e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Korean brands allocate 52% of marketing budgets to acquisition and 48% to retention, the lowest retention allocation globally (compared to the US at 51.1%)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"18c8f3131623\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae1b717f796d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Looking ahead\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"59fbbdcd028d\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbcaba18267c\",\"_type\":\"span\",\"marks\":[],\"text\":\"While the opportunities being opened up by data and AI are exceptional, brands today still find themselves facing a competitive market, making it essential for them to do the work to build a solid foundation for successful customer engagement and put their best foot forward with consumers. In that vein, Ju Yeon Ko emphasized the importance of continuing to learn from customer data and refining engagement strategies. \\\"The most successful brands will be those that understand digital body language and respond with relevance, timeliness, and value,\\\" she concluded.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4229f07cf0d1\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"0e4bb4097aeb\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/global-customer-engagement-review\"}}],\"body\":[{\"_key\":\"0f1b1ee27f90\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c43a3dd4e60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Check out the \"},{\"_key\":\"98d4340d8bf3\",\"_type\":\"span\",\"marks\":[\"d3f1b85f9887\"],\"text\":\"2025 Global 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