<!DOCTYPE html><html lang="pt-br"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/cc2b9f9d340cd1dd.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/resources/error-eb663c64f63eb59c.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/aafbaf63-7f4158bd193cd8ff.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/189-7a1651d82f3e8dab.js" async=""></script><script src="/_next/static/chunks/2492-f92517e0c322caf5.js" async=""></script><script src="/_next/static/chunks/6124-f82ff0ea5612e24e.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/resources/articles/%5Bslug%5D/page-8c075aeab5eeb6e4.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><title>Frases de Black Friday: por que usar + 30 exemplos!</title><meta name="description" content="As frases de Black Friday são ótimas maneiras de gerar expectativa e engajar os clientes. Veja 30 exemplos para usar em diversas ocasiões!"/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/pt-br/resources/articles/frases-black-friday"/><link rel="alternate" hrefLang="pt-br" href="https://www.braze.com/pt-br/resources/articles/frases-black-friday"/><meta property="og:title" content="Frases de Black Friday: por que usar + 30 exemplos!"/><meta property="og:description" content="As frases de Black Friday são ótimas maneiras de gerar expectativa e engajar os clientes. Veja 30 exemplos para usar em diversas ocasiões!"/><meta property="og:url" content="https://www.braze.com/pt-br/resources/articles/frases-black-friday"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/1cf33df6cdd4b33b55b93e31b801078623e5a4e8-1200x600.webp"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Frases de Black Friday: por que usar + 30 exemplos!"/><meta name="twitter:description" content="As frases de Black Friday são ótimas maneiras de gerar expectativa e engajar os clientes. Veja 30 exemplos para usar em diversas ocasiões!"/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/1cf33df6cdd4b33b55b93e31b801078623e5a4e8-1200x600.webp"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n ","id":"gtm-consent-mode"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(w,l){\n w[l]=w[l]||[];\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\n })(window,'dataLayer');","id":"gtm-init"}])</script><script>(self.__next_s=self.__next_s||[]).push(["https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ",{"async":true,"id":"gtm-script"}])</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class="__variable_97c7bb pt-br-locale"><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><header id="site-header" class="fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50" data-site-header="true"><nav id="main-nav-container" class="container flex items-center h-full" aria-label="Main site"><a data-event-name="Header" data-event-label="Logo" aria-label="Homepage" class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" href="/pt-br"><img alt="braze" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=128&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75"/></a><div id="menu-toggle" class="h-full xl:w-full ml-auto"><div class="fixed inset-0 top-[64px] z-50 overflow-x-hidden bg-white xl:flex xl:static xl:h-full xl:overflow-visible hidden"><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto"><li class="w-full xl:w-auto"><a aria-label="Por que Braze?" class="flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px]" href="/pt-br/value-of-braze">Por que Braze?</a></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Produto<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Produto" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Produto"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Dados</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Plataforma de Dados da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Relatórios e Análises</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Orquestração</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dataflow-04"><use href="/icons/sprites.svg#dataflow-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Orquestração de Jornada</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/testing-experimentation"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="horizontal-bar-chart-01"><use href="/icons/sprites.svg#horizontal-bar-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Experimentos</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Canais</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cross-channels"><use href="/icons/sprites.svg#cross-channels"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Diferentes Canais de Mensagens</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">SMS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="whatsapp"><use href="/icons/sprites.svg#whatsapp"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens em Aplicativos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="server-05"><use href="/icons/sprites.svg#server-05"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens Web</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/audience-sync"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="sliders-02"><use href="/icons/sprites.svg#sliders-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Audience Sync de Mídia</span></div></a></li></ul></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F980] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 mr-2 xl:mr-0 rounded-md bg-gradient-icon text-white"><svg width="20" height="20" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">BrazeAI™</span><p class="text-md font-normal text-gray-600">Saiba como o BrazeAI™ está incorporado aos recursos em nossa plataforma.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/product/brazeai">Saiba Mais</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/pt-br/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">A Plataforma Braze</span><span class="text-sm font-normal text-gray-600">Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Como Funciona</span><span class="text-sm font-normal text-gray-600">Um detalhamento de nossa pilha de tecnologia verticalmente integrada.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Soluções<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solu--es" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solu--es"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Indústrias</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Varejo e e-Commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Serviços Financeiros</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Turismo</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restaurantes</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze Para</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engenheiros</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee while looking at a laptop computer ." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Jurídicos (EN)</span><span class="text-sm font-normal text-gray-600">Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Está procurando por outra coisa?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/pt-br/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Fale Conosco!</a></div></div></li></ul><a aria-label="Pesquisar" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/pt-br/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="Login" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Login</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/get-started">Contato</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/pt-br/get-started">Contato</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><div class="relative w-full overflow-hidden bg-white pt-[74px] before:absolute before:left-0 before:top-0 before:z-0 before:h-[70%] before:w-full before:bg-gradient-hero md:before:hidden md:bg-gradient-hero"><div class="container relative z-10 pt-6 md:pb-8"><div class="flex gap-1 text-xs"><a aria-label="Link to resources" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/pt-br/resources">Recursos</a><span class="text-white text-md">/</span><a aria-label="Link to articles" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/pt-br/resources/articles">Blog</a><span class="text-white text-md">/</span><a aria-label="Link to frases black friday" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/pt-br/resources/articles/frases-black-friday">Frases de Black Frid...</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Recursos","item":"https://www.braze.com/pt-br/resources"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://www.braze.com/pt-br/resources/articles"},{"@type":"ListItem","position":3,"name":"Frases de Black Frid...","item":"https://www.braze.com/pt-br/resources/articles/frases-black-friday"}]}</script><div class="mt-8 flex flex-col gap-6 sm:mt-12 md:flex-row md:pb-16"><div class="flex shrink-0 grow basis-0 flex-col gap-8"><h1 class="text-display-md font-bold text-white">Frases de Black Friday: por que usar + 30 exemplos!</h1><p class="flex gap-3 text-xs font-extrabold text-white"><span>Publicado em 19 de novembro de 2025</span><span>/</span><span>Última edição em 19 de novembro de 2025</span><span>/</span><span>7<!-- --> leitura mínima</span></p></div><div class="shrink-0 grow basis-0"><img alt="Frases de Black Friday: por que usar + 30 exemplos!" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="h-auto max-h-[352px] w-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1cf33df6cdd4b33b55b93e31b801078623e5a4e8-1200x600.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1cf33df6cdd4b33b55b93e31b801078623e5a4e8-1200x600.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1cf33df6cdd4b33b55b93e31b801078623e5a4e8-1200x600.webp&w=1200&q=75"/></div></div></div></div><div class="container py-[50px] md:py-24"><div class="flex flex-col gap-8 md:flex-row"><div class="w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]"><div class="flex gap-4 text-gray-500 md:sticky md:top-20 md:flex-col"><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="twitter-new"><use href="/icons/sprites.svg#twitter-new"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="linkedin"><use href="/icons/sprites.svg#linkedin"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="mailbox"><use href="/icons/sprites.svg#mailbox"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="link-03"><use href="/icons/sprites.svg#link-03"></use></svg></div></div></div><div class="flex shrink-0 grow basis-0 flex-col gap-12"><div class="flex flex-col gap-6 rounded-xl border border-gray-100 bg-gray-50 p-8"><span class="text-sm font-semibold text-gray-600">AUTOR</span><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Equipe Braze</h6></div></div></div><div class="flex flex-col gap-6"><h2 id="h-417b48fe576e" class="my-4 text-gray-900 lg:text-display-lg">Frases de Black Friday: 30 exemplos para se inspirar!</h2><p>O final do ano é repleto de datas promocionais que ajudam a movimentar o comércio. Por esse motivo, é o período ideal para investir no envio de mensagens cujo objetivo é promover o engajamento dos clientes, como as<strong> frases de Black Friday</strong>.</p><p>Na prática, são mensagens curtas que captam a atenção dos consumidores para as ofertas a fim de potencializar os esforços de marketing e garantir um sucesso de vendas no dia da promoção.</p><p>Para ajudar a decidir o que enviar para os seus clientes, preparamos no artigo a seguir 30 exemplos de frases que você pode usar durante a Black Friday. Confira!</p><h3 id="h-1250d07dee10" class="my-4 text-gray-900">O que é e qual é a importância da Black Friday para as vendas?</h3><p>É uma promoção anual importada do varejo dos Estados Unidos que acontece na <strong>última sexta-feira do mês de novembro</strong>. A data é marcada por <a href="https://blog.bling.com.br/descontos-ecommerce/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">descontos</a> em diversas empresas, tanto físicas quanto virtuais, e costuma ser um evento importante para o comércio, pois ajuda a aumentar o volume de vendas.</p><p>A propósito, dados compartilhados pela Confederação Nacional dos Dirigentes Lojistas (<a href="https://cndl.org.br/varejosa/black-friday-2025-promete-ser-historica-omnichannel-personalizacao-e-tecnologia-na-linha-de-frente/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">CNDL</a>) mostram que houve um <strong>aumento de 10,5% nas vendas</strong> durante a Black Friday em 2024 em comparação com os resultados de 2023, com <strong>participação de quase 100% das lojas </strong>nas promoções.</p><p>Só no varejo online, as transações atingiram o valor de R$ 9,3 bilhões. Já informações do <a href="https://business.google.com/br/think/ai-excellence/black-friday-ia-2025/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Think With Google</a> afirmam que <strong>67% dos brasileiros já fizeram pelo menos uma compra</strong> no período e <strong>48% começaram a planejar sua lista de compras em julho</strong>.</p><p>Como a data já está no calendário dos brasileiros, é importante que os negócios se preparem para alcançar seu público e promover a personalização da <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /jornada-do-cliente" href="/pt-br/resources/articles/jornada-do-cliente">jornada do cliente</a>. Entenda melhor logo abaixo.</p><h3 id="h-a3e537cb2ce1" class="my-4 text-gray-900">Por que investir em frases de Black Friday é bom para os negócios?</h3><p>Porque ajuda tanto a despertar o interesse dos clientes quanto a mantê-los atualizados a respeito das promoções que as lojas pretendem oferecer durante a Black Friday. As frases também podem funcionar como lembretes regulares para que os clientes se preparem para aproveitar os descontos do evento.</p><p>Portanto, podemos dizer que preparar mensagens de Black Friday para os clientes é importante para:</p><ul><li class="mb-2 ml-10 list-disc">atrair público a fim de aumentar a taxa de <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /aquisicao-de-clientes" href="/pt-br/resources/articles/aquisicao-de-clientes">aquisição de clientes</a>;</li><li class="mb-2 ml-10 list-disc">estimular o <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /engajamento-do-cliente" href="/pt-br/resources/articles/engajamento-do-cliente">engajamento</a>;</li><li class="mb-2 ml-10 list-disc">potencializar o impacto das campanhas de marketing;</li><li class="mb-2 ml-10 list-disc">estimular uma ação, como comprar um produto, mediante o uso de <a href="https://blog.bling.com.br/principais-gatilhos-mentais/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">gatilhos mentais</a>.</li></ul><p>Agora que você já sabe o que é e a importância de investir em mensagens específicas para esta data, aproveite para conferir ideias de frases de promoção de Black Friday que você pode usar em diversas situações!</p><h3 id="h-3c18aa867087" class="my-4 text-gray-900">Quais são as melhores ideias de mensagem de Black Friday para clientes?</h3><p>As frases podem ser voltadas para anunciar as promoções de maneira geral, durante o esquenta, para preparar a rede de contatos a fim de aproveitar os descontos, no assunto de <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/email" href="/pt-br/product/email">e-mail</a> para comunicação mais formal, para <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /push-notification" href="/pt-br/resources/articles/push-notification">notificações push</a> no app da loja ou ainda para <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/whatsapp" href="/pt-br/product/whatsapp">WhatsApp</a> e SMS.</p><p>Veja os melhores exemplos.</p><h4 id="h-510eb7f8a275" class="my-4 text-gray-900">1. Frases para o esquenta da Black Friday</h4><p>Você pode usar ou se inspirar nestes 6 exemplos:</p><ol><li class="mb-2 ml-10 list-decimal">Faltam 5 dias para a Black Friday. Traga a sua lista de compras e aproveite as nossas promoções!</li><li class="mb-2 ml-10 list-decimal">Contagem regressiva para os maiores descontos do ano na [nome da loja]</li><li class="mb-2 ml-10 list-decimal">Coloque os seus favoritos no carrinho e não perca os descontos da Black Friday!</li><li class="mb-2 ml-10 list-decimal">A Black Friday é só no dia 30, mas o esquenta começa hoje com descontos incríveis!</li><li class="mb-2 ml-10 list-decimal">Faltam 24 horas para a maior promoção do ano. Corra e prepare a sua lista de compras!</li><li class="mb-2 ml-10 list-decimal">Veja uma prévia dos descontos que vai encontrar na Black Friday no nosso app!</li></ol><p>Além das frases para o esquenta da Black Friday, temos ideias de textos de divulgação de promoções.</p><h4 id="h-c3a7127cc543" class="my-4 text-gray-900">2. Frases de promoção de Black Friday</h4><p>As 6 melhores são:</p><ol><li class="mb-2 ml-10 list-decimal">Você pensa e a [nome da loja] realiza. Descontos de até 50% em todos os produtos da nossa loja!</li><li class="mb-2 ml-10 list-decimal">Nesta Black Friday, o objetivo é zerar o estoque com os nossos descontos imbatíveis!</li><li class="mb-2 ml-10 list-decimal">Aproveite os maiores descontos do ano só até a meia-noite de hoje!</li><li class="mb-2 ml-10 list-decimal">Desconto bom é na Black Friday da [nome da loja]!</li><li class="mb-2 ml-10 list-decimal">A espera acabou: a Black Friday da [nome da loja] começa agora!</li><li class="mb-2 ml-10 list-decimal">A melhor oportunidade do ano para renovar o seu [exemplo: guarda-roupa, cozinha, quarto] é na Black Friday da [nome da loja]!</li></ol><p>Também dá para usar frases de assunto de e-mail para Black Friday, como as do exemplo a seguir.</p><h4 id="h-85b26cc43aa8" class="my-4 text-gray-900">3. Frases de assunto de e-mail para Black Friday</h4><p>Inspire-se nestes 6 modelos:</p><ol><li class="mb-2 ml-10 list-decimal">ACESSO ANTECIPADO<strong> </strong>aos descontos da Black Friday só hoje!</li><li class="mb-2 ml-10 list-decimal">É para encher o carrinho! A Black Friday mais aguardada começa às 00h!</li><li class="mb-2 ml-10 list-decimal">Última chance para comprar barato. A Black Friday acaba hoje à meia-noite!</li><li class="mb-2 ml-10 list-decimal">Cupom exclusivo de X% para usar na Black Friday da [nome da loja]!</li><li class="mb-2 ml-10 list-decimal">Por tempo limitado! Só hoje os melhores descontos do ano na [nome da loja]!</li><li class="mb-2 ml-10 list-decimal">Perdeu a Black Friday da [nome da loja]? Aproveite os descontos da ressaca!</li></ol><p>Além do e-mail, as frases de push notification para Black Friday aumentam o engajamento no app. Veja o que dizer aos clientes.</p><h4 id="h-aeb45f87207d" class="my-4 text-gray-900">4. Frases de push notification para Black Friday</h4><p>Os melhores exemplos são:</p><ol><li class="mb-2 ml-10 list-decimal">A hora de economizar de verdade é agora. Descontos exclusivos para o app!</li><li class="mb-2 ml-10 list-decimal">O preço despencou no app [nome da loja]!</li><li class="mb-2 ml-10 list-decimal">PARE e aproveite a melhor Black Friday do mercado!</li><li class="mb-2 ml-10 list-decimal">Descontos de até 70% em todo o app só até a meia-noite!</li><li class="mb-2 ml-10 list-decimal">Ei, leve o seu carrinho de compras para casa com um desconto imbatível!</li><li class="mb-2 ml-10 list-decimal">Aqui a Black Friday é de verdade. Confira as promoções exclusivas para o app!</li></ol><p>Por fim, confira ideias de frases de WhatsApp para Black Friday, que também podem ser usadas no SMS.</p><h4 id="h-b4139c100ff3" class="my-4 text-gray-900">5. Mensagens de WhatsApp e SMS para Black Friday</h4><p>É possível usar estes 6 modelos de mensagens curtas:</p><ol><li class="mb-2 ml-10 list-decimal">[Nome do cliente], vai deixar a maior promoção do ano na [nome da loja] passar batido? Confira nossas ofertas exclusivas de Black Friday no site e no app!</li><li class="mb-2 ml-10 list-decimal">[Nome do cliente], já deixe a sua lista de compras preparada porque a [nome da loja] está com descontos arrasadores em todos os produtos nesta Black Friday.</li><li class="mb-2 ml-10 list-decimal">Sabe o que é melhor do que promoções da Black Friday? Cupom de frete grátis sem limite de valor para usar em todo o site, como o que preparamos para você!</li><li class="mb-2 ml-10 list-decimal">[Nome do cliente], sabe aquele produto da sua lista de desejos [mostra o link para a página]? Está com X% de desconto só hoje na Black Friday da [nome da loja].</li><li class="mb-2 ml-10 list-decimal">[Nome do cliente], o dia ainda está na metade e ainda temos novidade: toda a linha de [exemplo: moda praia, cama, mesa e banho] com 60% de desconto e cupom exclusivo para app.</li><li class="mb-2 ml-10 list-decimal">Faltam 2 horas para a Black Friday da [nome da loja] acabar e o seu carrinho continua cheio. Aproveite os descontos especiais + o cupom de frete grátis!</li></ol><h3 id="h-5bd6551cbc1d" class="my-4 text-gray-900">Por que integrar e personalizar campanhas pode potencializar os resultados?</h3><p>Porque uma abordagem <em>omnichannel</em> e segmentada com base no comportamento de compra dos consumidores e nos dados primários para entregar personalização tende a ter taxas mais altas de engajamento e, consequentemente, de sucesso. Afinal, tem mais chances de atender às demandas e necessidades dos clientes.</p><p>Na prática, a ideia é fazer o uso de frases de Black Friday em vários canais e de maneira integrada.</p><p>Por exemplo, é possível complementar o envio de e-mail marketing (com promoções antecipadas uma semana antes do evento) com mensagens de SMS para Black Friday no dia anterior e notificações push assim que a promoção começar.</p><p>E para conseguir gerenciar estes esforços de marketing, o ideal é contar com uma plataforma de engajamento do cliente que permite executar e monitorar uma <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/cross-channel-messaging" href="/pt-br/product/cross-channel-messaging">estratégia integrada de mensagens</a>, como a Braze.</p><p>Com a solução, você orquestra mensagens em diversos canais e ainda consegue personalizá-las e monitorar os resultados em tempo real.</p><p><a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /get-started" href="/pt-br/get-started">Converse com os nossos especialistas</a> e veja como garantir uma Black Friday de sucesso com a Braze.</p><p><br/></p></div></div><div class="flex w-full shrink-0 grow-0 basis-full flex-col gap-8 md:w-[280px] md:basis-[280px]"><div class="hidden flex-col gap-8 bg-white md:sticky md:top-20 md:flex"><div class="rounded-xl bg-primary-500 shadow-xl p-6 flex flex-col gap-6 items-start"><div class="w-full flex flex-col gap-4 flex-1"><span class="text-sm text-primary-100 font-bold">ASSINAR</span><h4 class="!text-white text-display-xs font-extrabold">Be Absolutely Engaging.<!-- -->™</h4><p class="text-lg text-primary-100">Cadastre-se para receber novidades regulares da Braze.</p></div><span class="hidden" id="formInvalidOptinValue">Selecione apenas uma opção e, em seguida, envie sua preferência.</span><span class="hidden" id="formInvalidBusinessEmail">Digite seu endereço de e-mail comercial.</span><div class="is-loading font-semibold text-center">Carregando...</div><form id="mktoForm_5084" class="newsletter-signup-form max-w-[330px] "></form></div></div></div></div></div><div class="container py-10 lg:py-28"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h3 id="contedos-relacionados" class="mb-0 text-display-md md:text-display-lg font-extrabold">Conteúdos relacionados</h3></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-gray-300 text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 bg-gray-300 !text-black mt-4 lg:mt-0" href="/pt-br/resources/articles">Ver o blog</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/pt-br/resources/articles/growth-marketing"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="Planta verde estilizada com duas folhas iluminadas por linhas tracejadas, contra um fundo azul." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4686f2380ec722602c87e420793a6f3eca4d24db-1200x1200.webp&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4686f2380ec722602c87e420793a6f3eca4d24db-1200x1200.webp&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4686f2380ec722602c87e420793a6f3eca4d24db-1200x1200.webp&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Artigo</span><span class="text-sm text-gray-500 font-extrabold">9<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Growth Marketing: entenda o método por trás do crescimento</h3><span class="text-sm text-gray-500 font-extrabold">07 de março de 2026</span></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/pt-br/resources/articles/mensagens-dia-do-cliente"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="Uma mulher sorridente usa um smartphone, cercada por notificações digitais, ícones de aplicativos e um botão "Finalizar Compra", tudo isso em um fundo colorido com efeito degradê." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Faec5837576b5d8915e03a7be45974ecc06176761-1200x675.webp&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Faec5837576b5d8915e03a7be45974ecc06176761-1200x675.webp&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Faec5837576b5d8915e03a7be45974ecc06176761-1200x675.webp&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Artigo</span><span class="text-sm text-gray-500 font-extrabold">9<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Mensagens do Dia do Cliente: exemplos, ideias e boas práticas</h3><span class="text-sm text-gray-500 font-extrabold">07 de março de 2026</span></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/pt-br/resources/articles/tipos-de-inteligencia-artificial"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="Um diagrama ilustrando um fluxograma de "Teste do Melhor Canal" para selecionar os caminhos de comunicação ideais via SMS, e-mail e mensagens no aplicativo, juntamente com uma mulher olhando para um dispositivo." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fde7d81d616574758c04630474dc4919e04b4de98-640x360.webp&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fde7d81d616574758c04630474dc4919e04b4de98-640x360.webp&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fde7d81d616574758c04630474dc4919e04b4de98-640x360.webp&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Artigo</span><span class="text-sm text-gray-500 font-extrabold">10<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Tipos de inteligência artificial e as funções de cada uma [GUIA]</h3><span class="text-sm text-gray-500 font-extrabold">07 de março de 2026</span></div></a></li></ul></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="hora-de-ser-um-profissional-de-marketing-melhor" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">É hora de ser um profissional de marketing melhor</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/pt-br/get-started">Começar a usar</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/pt-br/product">Veja como a Braze funciona</a></div></div></div></div></section><script type="application/ld+json">{"@context":"https://schema.org","@type":"BlogPosting","mainEntityOfPage":{"@type":"WebPage","url":"https://www.braze.com/pt-br/resources/articles/frases-black-friday"},"headline":"Frases de Black Friday: por que usar + 30 exemplos!","description":"As frases de Black Friday são ótimas maneiras de gerar expectativa e engajar os clientes. Veja 30 exemplos para usar em diversas ocasiões!","datePublished":"2025-11-19T18:42:00.000Z","dateModified":"2025-11-19T18:50:52Z","image":"https://cdn.sanity.io/images/b7pblshe/marketing-prod/1cf33df6cdd4b33b55b93e31b801078623e5a4e8-1200x600.webp","publisher":{"@context":"https://schema.org","@type":"Organization","name":"Braze","url":"https://www.braze.com","logo":{"@type":"ImageObject","url":"https://www.braze.com/images/logo-lg.svg"}},"author":[{"@type":"Person","name":"Equipe Braze"}],"url":"https://www.braze.com/pt-br/resources/articles/frases-black-friday"}</script></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Visão Geral</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Por que Braze?" href="/pt-br/value-of-braze">Por que Braze?</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Como Funciona" href="/pt-br/product/overview">Como Funciona</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="A Plataforma Braze" href="/pt-br/product">A Plataforma Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Produto</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Plataforma de Dados da Braze" href="/pt-br/product/braze-data-platform">Plataforma de Dados da Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/pt-br/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relatórios e Análises" href="/pt-br/product/reporting-analytics">Relatórios e Análises</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Orquestração de Jornada" href="/pt-br/product/journey-orchestration">Orquestração de Jornada</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Testes e Experimentos" href="/pt-br/product/testing-experimentation">Testes e Experimentos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Diferentes Canais de Mensagens" href="/pt-br/product/cross-channel-messaging">Diferentes Canais de Mensagens</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/pt-br/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/pt-br/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/pt-br/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mensagens em Aplicativos" href="/pt-br/product/mobile-app-messaging">Mensagens em Aplicativos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mensagens Web" href="/pt-br/product/web-messaging">Mensagens Web</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Audience Sync de Mídia" href="/pt-br/product/audience-sync">Audience Sync de Mídia</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Soluções</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Varejo e e-commerce" href="/pt-br/solutions/retail-and-ecommerce">Varejo e e-commerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Serviços Financeiros" href="/pt-br/solutions/financial-services">Serviços Financeiros</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Turismo" href="/pt-br/solutions/travel-hospitality">Turismo</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mídia e Entretenimento" href="/pt-br/solutions/media-entertainment">Mídia e Entretenimento</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Delivery" href="/pt-br/solutions/on-demand">Delivery</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Restaurantes" href="/pt-br/solutions/qsr">Restaurantes</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze para Engenheiros" href="/pt-br/braze-for-engineering">Braze para Engenheiros</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Empresa</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Sobre Nós" href="/pt-br/company">Sobre Nós</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Carreiras (EN)" href="https://www.braze.com/company/careers">Carreiras (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Notícias (EN)" href="/company/news">Notícias (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relações com Investidores (EN)" href="https://investors.braze.com/overview/default.aspx">Relações com Investidores (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="ESG (EN)" href="https://esg.braze.com/overview/default.aspx">ESG (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Serviços Jurídicos (EN)" href="/pt-br/company/legal">Serviços Jurídicos (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Entre em Contato e Endereços" href="/pt-br/company/contact">Entre em Contato e Endereços</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Materiais" href="/pt-br/resources">Materiais</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Casos de Sucesso" href="/pt-br/customers">Casos de Sucesso</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/pt-br/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guias e Relatórios" href="/pt-br/resources/reports-and-guides">Guias e Relatórios</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Vídeos (EN)" href="/resources/videos">Vídeos (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Eventos e Webinars" href="/pt-br/resources/webinars-and-events">Eventos e Webinars</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/page/pt-br">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentação" href="/docs-pt-br">Documentação</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentação da Braze" href="https://www.braze.com/docs/pt-br">Documentação da Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guia do Usuário" href="/docs/pt-br/user_guide/introduction">Guia do Usuário</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guia do Desenvolvedor" href="/docs/pt-br/developer_guide/home">Guia do Desenvolvedor</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Parceiros</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys: Todos os Parceiros" href="/pt-br/partners">Braze Alloys: Todos os Parceiros</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Portal de Parceiros (EN)" href="http://partner.braze.com/">Portal de Parceiros (EN)</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Relatórios Selecionados</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relatório de Engajamento do Cliente 2025" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review">Relatório de Engajamento do Cliente 2025</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Suporte</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Visão Geral de Suporte" href="/pt-br/success">Visão Geral de Suporte</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Serviços Profissionais da Braze" href="/pt-br/customer-support-services">Serviços Profissionais da Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Planos de Sucesso da Braze" href="/pt-br/customer-success">Planos de Sucesso da Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Links Úteis</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Status do Sistema (EN)" href="https://braze.statuspage.io/">Status do Sistema (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Suporte Técnico" href="https://braze.com/docs/pt-br/user_guide/administrative/access_braze/support">Suporte Técnico</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© <!-- -->2026<!-- --> Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">Todos os direitos reservados</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" type="button" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/pt-br/company/legal/privacy">Política de Privacidade</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/pt-br/company/legal/preferences">Centro de Preferências</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 " href="/sitemap.xml">Sitemap</a></div></div></footer><script src="/_next/static/chunks/webpack-2afa656f675362c8.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/media/2a8eef3e7605f77a-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n2:HL[\"/_next/static/media/54088f7615d464cb-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n3:HL[\"/_next/static/media/cb582783ce2d3356-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n4:HL[\"/_next/static/media/eb552532c19dec2b-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n5:HL[\"/_next/static/media/f91e284bb8ff37e3-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n6:HL[\"/_next/static/css/d85d6a0cbc49ff63.css\",\"style\"]\n7:HL[\"/_next/static/css/a53ed4fffe70f1d9.css\",\"style\"]\n8:HL[\"/_next/static/css/ac677f3becdb0fb9.css\",\"style\"]\n9:HL[\"/_next/static/css/6ec5e54ae379e487.css\",\"style\"]\na:HL[\"/_next/static/css/cc2b9f9d340cd1dd.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"b:I[54271,[],\"\"]\ne:I[55908,[],\"\"]\n11:I[61567,[],\"\"]\n12:I[99161,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"1520\",\"static/chunks/app/%5Blocale%5D/(main)/resources/error-eb663c64f63eb59c.js\"],\"default\"]\n14:I[31918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n15:I[46139,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"\"]\n18:I[53126,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n1b:I[28697,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6470\",\"static/chunks/app/global-error-0a70c5e451e9c961.js\"],\"default\"]\nf:[\"locale\",\"pt-br\",\"d\"]\n10:[\"slug\",\"frases-black-friday\",\"d\"]\n16:T460,window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n "])</script><script>self.__next_f.push([1,"functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n 1c:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$Lb\",null,{\"buildId\":\"rs4PdJoYNL94klACI7DHw\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"pt-br\",\"resources\",\"articles\",\"frases-black-friday\"],\"initialTree\":[\"\",{\"children\":[[\"locale\",\"pt-br\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"resources\",{\"children\":[\"articles\",{\"children\":[[\"slug\",\"frases-black-friday\",\"d\"],{\"children\":[\"__PAGE__\",{}]}]}]}]}]},\"$undefined\",\"$undefined\",true]}],\"initialSeedData\":[\"\",{\"children\":[[\"locale\",\"pt-br\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"resources\",{\"children\":[\"articles\",{\"children\":[[\"slug\",\"frases-black-friday\",\"d\"],{\"children\":[\"__PAGE__\",{},[[\"$Lc\",\"$Ld\",[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/cc2b9f9d340cd1dd.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]]],null],null]},[null,[\"$\",\"$Le\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$f\",\"children\",\"(main)\",\"children\",\"resources\",\"children\",\"articles\",\"children\",\"$10\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$Le\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$f\",\"children\",\"(main)\",\"children\",\"resources\",\"children\",\"articles\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$Le\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$f\",\"children\",\"(main)\",\"children\",\"resources\",\"children\"],\"error\":\"$12\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[[null,\"$L13\"],null],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d85d6a0cbc49ff63.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/a53ed4fffe70f1d9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/ac677f3becdb0fb9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6ec5e54ae379e487.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"pt-br\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"$L14\",null,{}],[[\"$\",\"$L15\",null,{\"id\":\"onetrust-sdk-script\",\"src\":\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\",\"strategy\":\"beforeInteractive\",\"data-document-language\":\"true\",\"type\":\"text/javascript\",\"data-domain-script\":\"a4189af1-fcc1-4ec1-9f51-e3bc768c6650\"}],[\"$\",\"$L15\",null,{\"id\":\"onetrust-init\",\"strategy\":\"afterInteractive\",\"children\":\"function OptanonWrapper() {}\"}]],[\"$\",\"$L15\",null,{\"id\":\"gtm-consent-mode\",\"strategy\":\"beforeInteractive\",\"children\":\"$16\"}],[[\"$\",\"$L15\",null,{\"id\":\"gtm-init\",\"strategy\":\"beforeInteractive\",\"children\":\"(function(w,l){\\n w[l]=w[l]||[];\\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\\n })(window,'dataLayer');\"}],[\"$\",\"$L15\",null,{\"id\":\"gtm-script\",\"strategy\":\"beforeInteractive\",\"async\":true,\"src\":\"https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ\"}]],\"$L17\",[\"$\",\"$L18\",null,{}],[\"$\",\"link\",null,{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"sizes\":\"any\"}]]}],[\"$\",\"body\",null,{\"className\":\"__variable_97c7bb pt-br-locale\",\"children\":[[\"$\",\"noscript\",null,{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"}}]}],\"$L19\"]}],null]}]],null],null]},[null,[\"$\",\"$Le\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L1a\"],\"globalErrorComponent\":\"$1b\",\"missingSlots\":\"$W1c\"}]\n"])</script><script>self.__next_f.push([1,"1d:I[78748,[\"1841\",\"static/chunks/aafbaf63-7f4158bd193cd8ff.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"2492\",\"static/chunks/2492-f92517e0c322caf5.js\",\"6124\",\"static/chunks/6124-f82ff0ea5612e24e.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"9869\",\"static/chunks/app/%5Blocale%5D/(main)/resources/articles/%5Bslug%5D/page-8c075aeab5eeb6e4.js\"],\"default\"]\n1e:I[75318,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"ThemeProvider\"]\n1f:I[21330,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"MarketoFormsProvider\"]\n20:I[41610,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7c"])</script><script>self.__next_f.push([1,"a9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"BrazeSdkProvider\"]\n21:I[78589,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"6816\",\"static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js\"],\"default\"]\n23:I[55150,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"OneTrustReinit\"]\n17:false\n"])</script><script>self.__next_f.push([1,"19:[\"$\",\"$L1d\",null,{\"formats\":\"$undefined\",\"locale\":\"pt-br\",\"messages\":{\"customerStoryHeading\":\"Histórias de clientes\",\"customerStorySubHeading\":\"Veja como empresas de todos os portes estão superando as expectativas com a Braze.\",\"paginationNext\":\"Avançar\",\"paginationPrev\":\"Voltar\",\"paginationGoTo\":\"Link de paginação para o número da página {pageNumber}\",\"successStoryHeading\":\"Confira nossas histórias de sucesso.\",\"subscribe\":\"ASSINAR\",\"newsletterDesc\":\"Cadastre-se para receber novidades regulares da Braze.\",\"conversionPanelHeading\":\"É hora de ser um profissional de marketing melhor\",\"getStarted\":\"Começar a usar\",\"seeHowBrazeWorks\":\"Veja como a Braze funciona\",\"resources\":\"Recursos\",\"caseStudies\":\"Estudos de caso\",\"readTime\":\" leitura mínima\",\"caseStudyRelatedListingHeading\":\"Confira mais estudos de caso\",\"caseStudyRelatedListingButton\":\"Ver estudos de caso\",\"blogRelatedListingButton\":\"Ver o blog\",\"reportAndGuideRelatedListingHeading\":\"Confira mais relatórios e guias.\",\"reportAndGuideRelatedListingButton\":\"Ver relatórios e guias\",\"blog\":\"Blog\",\"report\":\"Relatório\",\"guide\":\"Guia\",\"case study\":\"Estudo de caso\",\"video\":\"Vídeo\",\"technology\":\"Tecnologia\",\"event\":\"Evento\",\"webinar\":\"Webinar\",\"partners\":\"Parceiros\",\"solutions\":\"Soluções\",\"amplifiers\":\"Amplificadores\",\"reportsAndGuides\":\"Relatórios e guias\",\"webinarsAndEvents\":\"Webinars e eventos\",\"publishedOn\":\"Publicado em\",\"editedOn\":\"Última edição em\",\"problem\":\"Problema\",\"strategy\":\"Estratégia\",\"results\":\"Resultados\",\"byTheMetric\":\"CONFIRA AS MÉTRICAS\",\"alloysPartnerships\":\"PARCERIAS ALLOYS\",\"featuredTopics\":\"TÓPICOS EM DESTAQUE\",\"productsUsed\":\"PRODUTOS USADOS\",\"author\":\"AUTOR{plural}\",\"partnerItem1\":\"Amplie suas possibilidades com um parceiro de tecnologia\",\"partnerItem2\":\"Evolua e execute sua estratégia com um parceiro de soluções\",\"partnerItem3\":\"Ajude os clientes da Braze a promover o engajamento do cliente\",\"partnerItemLabel1\":\"Conheça os parceiros de tecnologia\",\"solutionPartnerExplore\":\"Conheça os parceiros de soluções\",\"deliveryPartnerExplore\":\"Conheça os parceiros de entrega\",\"partnerItemLabel3\":\"Seja um parceiro\",\"technologyPartnerHeading\":\"Parceiros de tecnologia\",\"technologyPartnerSubheading\":\"Aproveite ao máximo nosso ecossistema aberto e flexível, desenvolvido para funcionar de forma integrada com as tecnologias que sua equipe já usa para criar experiências mais marcantes para os clientes. Conheça nossas mais de 140 integrações de parceiros de tecnologia.\",\"technologyPartnerExplore\":\"Conheça os parceiros de tecnologia\",\"technologyPartnerCTA1\":\"Seja um parceiro de tecnologia\",\"partnerContentBoxHeading1\":\"Faça parte do nosso ecossistema aberto de tecnologia\",\"partnerContentBoxDescription1\":\"Nossa plataforma foi projetada para possibilitar integrações fáceis e flexíveis, para que você possa criar soluções que resolvam os desafios dos clientes e acelerem a expansão dos negócios.\",\"partnerContentBoxHeading2\":\"Faça parte da nossa rede global de serviços\",\"partnerContentBoxDescription2\":\"Agências, consultores e integradores de sistemas que criam serviços robustos com a Braze.\",\"partnerSwitchHeading\":\"Molde o futuro do engajamento do cliente conosco\",\"partnerSwitchContent1\":\"Agregue um diferencial aos seus produtos e serviços\",\"partnerSwitchContent2\":\"Faça parte de uma comunidade global de inovação\",\"partnerSwitchContent3\":\"Tenha acesso a treinamentos, certificações, marketing e apoio a programas de vendas\",\"solutionPartnerHeading\":\"Parceiros de soluções\",\"solutionPartnerSubheading\":\"Aprimore cada experiência com nosso amplo ecossistema de agências, consultores e integradores de sistemas. Da migração e implementação de ponta a ponta ao suporte ininterrupto de engajamento estratégico, nós temos tudo para o sucesso da sua marca. Temos parcerias com grandes agências, consultores e integradores de sistemas de todas as partes do mundo.\",\"solutionPartnerCTA\":\"Seja um parceiro de soluções\",\"eventsDescription\":\"Confira nossos próximos eventos, online e presenciais.\",\"eventsAndWebinars\":\"Eventos e webinars\",\"upcomingE\u0026W\":\"Próximos eventos e webinars\",\"upcomingEvent\":\"Próximos eventos\",\"pastEvent\":\"Eventos anteriores\",\"pastE\u0026W\":\"Eventos e webinars anteriores\",\"blogHeading\":\"Que bom ter você aqui no blog\",\"blogSubheading\":\"Confira ideias inovadora e insights cruciais dos nossos especialistas em engajamento do cliente.\",\"reportAndGuideHeading\":\"Relatórios e guias\",\"reportAndGuideSubeading\":\"Confira nossos artigos e guias sobre o que há de mais novo em engajamento do cliente.\",\"readReportAndGuide\":\"Leia nossos relatórios e guias\",\"videoHeading\":\"Você está na seção de vídeos da Braze\",\"videoSubheading\":\"Confira ideias inovadora e insights cruciais dos nossos especialistas em engajamento do cliente.\",\"relatedContent\":\"Conteúdos relacionados\",\"404Error\":\"ERRO 404\",\"404Heading\":\"Desculpe, mas não encontramos a página que você está procurando.\",\"404CTA1\":\"Ir para a página inicial\",\"404CTA2\":\"Ir para a Central de Recursos\",\"glossary\":\"Glossário\",\"glossaryHeading\":\"Glossário da Braze\",\"glossarySubheading\":\"Conheça os acrônimos e termos mais comuns da Braze.\",\"newsHeading\":\"Notícias da Braze\",\"newsSubheading1\":\"Confira as notícias mais recentes sobre a Braze.\",\"newsSubheading2\":\"Quer incluir a gente em alguma publicação? Escreva para press@braze.com\",\"news\":\"Notícias\",\"mediaCoverage\":\"Cobertura da mídia\",\"mediaAssets\":\"Materiais de mídia\",\"pressRelease\":\"Comunicado à imprensa\",\"media1\":\"Logotipo da Braze\",\"media2\":\"Foto de Bill Magnuson\",\"media3\":\"Foto de Jon Hyman\",\"media4\":\"Foto do Grupo Braze\",\"searchGlossary\":\"Pesquisar no glossário\",\"tableOfContents\":\"ÍNDICE\",\"definition\":\"DEFINIÇÃO\",\"usedInSentences\":\"USO EM UMA FRASE\",\"back\":\"Voltar\",\"backToTop\":\"Voltar ao topo\",\"whatisPartner\":\"Conheça a {{partner}}\",\"howWeWorkTogether\":\"Como trabalhamos juntos\",\"aboutPartnerSolution\":\"Sobre a {{solução}}\",\"region\":\"Região\",\"regions\":\"Regiões\",\"viewDocumentation\":\"Ver documentação\",\"viewPartnerWebsite\":\"Acessar site do parceiro\",\"viewMore\":\"Ver mais\",\"home\":\"Início\",\"resourceHub\":\"Central de Recursos\",\"resourceHeading\":\"Liderança inovadora, dicas e macetes para o melhor engajamento do cliente\",\"search\":\"Pesquisar\",\"clear\":\"Limpar\",\"articles\":\"Artigos\",\"article\":\"Artigo\",\"videos\":\"Vídeos\",\"webinars\":\"Webinars\",\"featuredStories\":\"Histórias em destaque\",\"resourceDesc1\":\"Fique por dentro dos mais novos insights de marketing.\",\"resourceDesc2\":\"Descubra como as marcas estão conquistando seus maiores sucessos\",\"viewCategory\":\"Ver categoria\",\"searchHeading\":\"Encontre o que você está procurando.\",\"searchSubheading\":\"Pesquise em nosso conteúdo para saber mais sobre como atrair e reter clientes.\",\"relatedSearch\":\"PESQUISAS RELACIONADAS\",\"showingResults\":\"Mostrando {count} resultados\",\"newest\":\"Mais recente\",\"oldest\":\"Mais antigo\",\"sortBy\":\"Ordenar por\",\"checkMoreVideos\":\"Confira mais vídeos\",\"viewVideos\":\"Ver vídeos\",\"checkMoreWebinars\":\"Confira mais webinars\",\"viewWebinars\":\"Ver webinars\",\"checkMorePressReleases\":\"Confira mais comunicados à imprensa\",\"viewPressReleases\":\"Exibir mais comunicados à imprensa\",\"latestNewsAnnouncements\":\"Anúncios de notícias mais recentes\",\"page\":\"página\",\"productPage\":\"Página do produto\",\"searchPlaceHolder\":\"Digite o termo de pesquisa\",\"signUp\":\"QUERO ME CADASTRAR\",\"readMore\":\"Ler mais\",\"useCase\":\"Caso de uso\",\"topic\":\"Tópico\",\"product\":\"Produto\",\"industry\":\"Setor\",\"all\":\"todos\",\"eventType\":\"Tipo de evento\",\"pressReleaseHeading\":\"Comunicado à imprensa da Braze\",\"pressReleaseSubheading1\":\"Confira as notícias mais recentes sobre a Braze.\",\"pressReleaseSubheading2\":\"Quer incluir a gente em alguma publicação? Escreva para press@braze.com\",\"amplifiersPartnerHeading\":\"Amplificadores Braze\",\"solutionsFeatured\":\"Soluções em destaque\",\"partnersFeatured\":\"Parceiros em destaque\",\"partnersHero\":\"Heróis parceiros\",\"partnersHeroTitle\":\"Seja um parceiro: Molde o futuro do engajamento do cliente conosco\",\"brazeAlloysPartnerNetwork\":\"Rede de parceiros Braze Alloys\",\"amplifiersPartnerSubheading\":\"Turbine o potencial da Braze com soluções pré-criadas para parceiros, projetadas para acelerar o sucesso. Desenvolvidas por nossos parceiros de confiança, essas soluções atendem a necessidades específicas de negócios e do setor, ajudando você a fazer mais e mais rápido.\",\"amplifiersPartnerExplore\":\"Explore os amplificadores\",\"verifiedPartner\":\"Parceiro verificado\",\"featuredContent\":\"Conteúdo em destaque\",\"formInvalidOptinValue\":\"Selecione apenas uma opção e, em seguida, envie sua preferência.\",\"formInvalidBusinessEmail\":\"Digite seu endereço de e-mail comercial.\",\"formMultistepRequired\":\"Preencha os campos obrigatórios antes de continuar.\",\"formMultistepInvalid\":\"Corrija os campos inválidos acima antes de continuar.\",\"formMultistepInstruction\":\"Preencha o formulário: Etapa {{step}} de 2\",\"contentType\":\"Tipo de conteúdo\",\"tldr\":\"ALERTA DE TEXTÃO\",\"category\":\"Categoria\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"Desmarcar tudo\",\"noSearchResults\":\"Nenhum resultado encontrado\",\"partnerSearchHeading\":\"Conheça nossos parceiros\",\"partnerSearchSubheading\":\"Conheça e conecte-se com nossos parceiros de tecnologia e soluções.\",\"formPostSubmitLink\":\"Ir para o recurso\",\"formPostSubmitDownload\":\"Recurso de download\",\"contactSupportHeading\":\"Precisando de suporte técnico?\",\"contactSupportDescription\":\"Envie um caso de suporte diretamente pelo dashboard da Braze.\",\"connectWithSales\":\"Falar com a equipe de vendas\",\"loading\":\"Carregando...\",\"howCanWeHelp\":\"Como podemos ajudar?\",\"imLookingFor\":\"Estou procurando…\",\"relatedTags\":\"Tags relacionadas\",\"noJobsFound\":\"Nenhum trabalho encontrado\",\"errorMessageUnexpected\":\"Ocorreu um erro inesperado Tente de novo.\",\"thankYou\":\"Agradecemos!\",\"solution\":\"Solução\",\"slogan\":\"Be Absolutely Engaging.\",\"preferenceCenterBannerText\":\"Você optou por não receber cookies de publicidade. Para optar por não receber outros tipos de compartilhamento, opte por não receber publicidade personalizada abaixo. A Braze não vende nem compartilha seus dados pessoais. Para obter mais informações, consulte nosso\",\"preferenceCenterBannerLinkText\":\"Aviso de cobrança da Califórnia\",\"faq\":\"Perguntas frequentes\",\"frequentlyAskedQuestions\":\"Perguntas frequentes\",\"test_singleBraces\":\"Olá, {nome}.\",\"test_doubleBraces\":\"Olá, {{nome}}.\",\"test_multipleVars\":\"Nome: {name} / Cidade: {city}\",\"allRightsReserved\":\"Todos os direitos reservados\",\"cookies\":\"Cookies\",\"doNotSellOrShareMyPersonalInformation\":\"Não venda nem compartilhe minhas informações pessoais\",\"blogDetailPage\":{\"summary\":\"Resumo\",\"show more\":\"Mostrar mais\",\"show less\":\"Mostrar menos\"},\"scrollTo\":\"scroll to {label}{href}\",\"seoDescription\":\"Power customer-centric interactions between consumers and brands in real-time.\",\"videoThumbnail\":\"video thumbnail\",\"videoPlayButton\":\"play video\",\"youtubeIframe\":\"Embedded YouTube Video\"},\"now\":\"$undefined\",\"timeZone\":\"UTC\",\"children\":[[\"$\",\"$L1e\",null,{\"children\":[\"$\",\"$L1f\",null,{\"children\":[\"$\",\"$L20\",null,{\"children\":[\"$\",\"$Le\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$f\",\"children\"],\"error\":\"$21\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L22\",\"notFoundStyles\":[]}]}]}]}],[\"$\",\"$L23\",null,{}]]}]\n"])</script><script>self.__next_f.push([1,"24:I[25007,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"GlobalBanner\"]\n25:I[35807,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"TrackedLink\"]\n26:I[13928,[\"1841\",\"static/chunks/aafbaf63-7f4158bd193cd8ff.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks"])</script><script>self.__next_f.push([1,"/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"2492\",\"static/chunks/2492-f92517e0c322caf5.js\",\"6124\",\"static/chunks/6124-f82ff0ea5612e24e.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"9869\",\"static/chunks/app/%5Blocale%5D/(main)/resources/articles/%5Bslug%5D/page-8c075aeab5eeb6e4.js\"],\"Image\"]\n27:I[13167,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"MobileMenuToggle\"]\n28:I[28519,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\""])</script><script>self.__next_f.push([1,"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"NavMenu\"]\n29:I[23897,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n2a:I[72411,[\"1841\",\"static/chunks/aafbaf63-7f4158bd193cd8ff.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"2492\",\"static/chunks/2492-f92517e0c322caf5.js\",\"6124\",\"static/chunks/6124-f82ff0ea5612e24e.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"9869\",\"static/chunks/app/%5Blocale%5D/(main)/resources/articles/%5Bslug%5D/page-8c075aeab5eeb6e4.js\"],\"\"]\n2b:I[48063,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/"])</script><script>self.__next_f.push([1,"6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"DoNotSellLink\"]\n2c:I[59467,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"CaliforniaNoticeLink\"]\n2d:\"$Sreact.suspense\"\n2f:I[94694,[\"1841\",\"static/chunks/aafbaf63-7f4158bd193cd8ff.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"2492\",\"static/chunks/2492-f9"])</script><script>self.__next_f.push([1,"2517e0c322caf5.js\",\"6124\",\"static/chunks/6124-f82ff0ea5612e24e.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"9869\",\"static/chunks/app/%5Blocale%5D/(main)/resources/articles/%5Bslug%5D/page-8c075aeab5eeb6e4.js\"],\"Button\"]\n"])</script><script>self.__next_f.push([1,"13:[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L24\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L25\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/pt-br\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L26\",null,{\"src\":{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4},\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L27\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/pt-br/get-started\",\"title\":\"Contato\"},\"children\":[[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/pt-br/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Por que Braze?\"},{\"_key\":\"56dec6b59ebf\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Dados\",\"navItems\":[{\"_key\":\"a969a03ce906\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/braze-data-platform\",\"title\":\"Plataforma de Dados da Braze\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/reporting-analytics\",\"title\":\"Relatórios e Análises\"}]},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orquestração\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-04\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/journey-orchestration\",\"title\":\"Orquestração de Jornada\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/testing-experimentation\",\"title\":\"Experimentos\"}]},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Canais\",\"navItems\":[{\"_key\":\"17676688c76c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"cross-channels\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/cross-channel-messaging\",\"title\":\"Diferentes Canais de Mensagens\"},{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/email\",\"title\":\"Email\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"whatsapp\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/mobile-app-messaging\",\"title\":\"Mensagens em Aplicativos\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"server-05\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/web-messaging\",\"title\":\"Mensagens Web\"},{\"_key\":\"83ea4eaaa254\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"sliders-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/audience-sync\",\"title\":\"Audience Sync de Mídia\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\",\"link\":\"/pt-br/product/brazeai\",\"text\":\"Saiba Mais\"},\"hasFooter\":true,\"heading\":\"BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Saiba como o BrazeAI™ está incorporado aos recursos em nossa plataforma.\"}},\"navFooter\":null,\"navLink\":\"/pt-br/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"e33432228beb\",\"_type\":\"navItem\",\"description\":\"Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"atom-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/overview\",\"title\":\"A Plataforma Braze\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Um detalhamento de nossa pilha de tecnologia verticalmente integrada.\",\"icon\":{\"_type\":\"icon\",\"name\":\"settings-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product\",\"title\":\"Como Funciona\"}]}]},\"title\":\"Produto\"},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Indústrias\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/retail-and-ecommerce\",\"title\":\"Varejo e e-Commerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/financial-services\",\"title\":\"Serviços Financeiros\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/travel-hospitality\",\"title\":\"Turismo\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/media-entertainment\",\"title\":\"Mídia e Entretenimento\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/on-demand\",\"title\":\"Delivery\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/qsr\",\"title\":\"Restaurantes\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze Para\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/braze-for-engineering\",\"title\":\"Engenheiros\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"a woman is holding a cup of coffee while looking at a laptop computer .\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg\"}},\"language\":\"pt-br\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"pageDescription\":\"Entrevistamos 2.300 líderes de marketing em 18 países para compreender as estratégias que têm impulsionado o sucesso das marcas de alta performance. Nosso objetivo é explorar as expectativas para o engajamento do cliente no futuro e apresentar soluções práticas para os desafios estratégicos que surgirão ao longo de sua trajetória.\",\"pageTitle\":\"Relatório de Engajamento do Cliente 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.\",\"heading\":\"Análise Global de Engajamento do Cliente de 2025\"}]},\"title\":\"Soluções\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/pt-br/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/partners/solutions-partners\",\"title\":\"Parceiros de Soluções\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Conheça nossas mais de 140 integrações de parceiros de tecnologia.\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/partners/technology-partners\",\"title\":\"Parceiros de Tecnologia\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Parceiros\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Veja\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources\",\"title\":\"Hub de Materiais\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/pt-br/customers\",\"title\":\"Casos de Sucesso\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources/reports-and-guides\",\"title\":\"Guias e Relatórios\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Vídeos (EN)\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources/webinars-and-events\",\"title\":\"Eventos e Webinars\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs/pt-br\"},\"hasFooter\":true,\"heading\":\"Documentação para o Usuário\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Cresça\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community (EN)\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/pt-br\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion (EN)\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification-pt-br\",\"title\":\"Certificação\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Suporte\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/pt-br/success\",\"title\":\"Visão Geral do Suporte\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/customer-support-services\",\"title\":\"Serviços Profissionais da Braze\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/customer-success\",\"title\":\"Planos de Sucesso da Braze\"}]}]},\"title\":\"Materiais\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/company\",\"title\":\"Sobre Nós\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Receba as últimas notícias, números e resultados financeiros.\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Relações com Investidores (EN)\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Carreiras (EN)\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore nossos dados ambientais, sociais e de governança corporativa.\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG (EN)\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Saiba mais sobre os últimos acontecimentos no Braze.\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"Notícias (EN)\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/pt-br/company/legal\",\"title\":\"Serviços Jurídicos (EN)\"}]}],\"navSectionFooter\":{\"hasFooter\":false}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/company/contact\",\"text\":\"Fale Conosco!\"},\"hasFooter\":true,\"heading\":\"Está procurando por outra coisa?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Empresa\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L25\",null,{\"href\":\"/pt-br/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Pesquisar\",\"trackingText\":\"Pesquisar\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L29\",null,{\"languages\":[{\"_key\":\"2e741bf3488f\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"5411bc6176bf\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"99b80653c143\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"7de616718d80\",\"_type\":\"language\",\"languageCode\":\"Ko\",\"title\":\"한국어\"},{\"_key\":\"d8b958e2b6d2\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Login\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/pt-br/get-started\",\"rightSection\":null,\"title\":\"Contato\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"main\",null,{\"children\":[\"$\",\"$Le\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$f\",\"children\",\"(main)\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Discord\",\"src\":{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Twitter\",\"src\":{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Linkedin\",\"src\":{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Visão Geral\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Por que Braze?\",\"children\":\"Por que Braze?\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Como Funciona\",\"children\":\"Como Funciona\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"A Plataforma Braze\",\"children\":\"A Plataforma Braze\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Produto\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/braze-data-platform\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Plataforma de Dados da Braze\",\"children\":\"Plataforma de Dados da Braze\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relatórios e Análises\",\"children\":\"Relatórios e Análises\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Orquestração de Jornada\",\"children\":\"Orquestração de Jornada\"}],false,false,false]}],[\"$\",\"div\",\"bad5a795eaa329352179ec6a190bb1af\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/testing-experimentation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Testes e Experimentos\",\"children\":\"Testes e Experimentos\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Diferentes Canais de Mensagens\",\"children\":\"Diferentes Canais de Mensagens\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about SMS\",\"children\":\"SMS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mensagens em Aplicativos\",\"children\":\"Mensagens em Aplicativos\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mensagens Web\",\"children\":\"Mensagens Web\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Audience Sync de Mídia\",\"children\":\"Audience Sync de Mídia\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L26\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L26\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Soluções\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Varejo e e-commerce\",\"children\":\"Varejo e e-commerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Serviços Financeiros\",\"children\":\"Serviços Financeiros\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Turismo\",\"children\":\"Turismo\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mídia e Entretenimento\",\"children\":\"Mídia e Entretenimento\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Delivery\",\"children\":\"Delivery\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Restaurantes\",\"children\":\"Restaurantes\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze para Engenheiros\",\"children\":\"Braze para Engenheiros\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Empresa\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Sobre Nós\",\"children\":\"Sobre Nós\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Carreiras (EN)\",\"children\":\"Carreiras (EN)\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Notícias (EN)\",\"children\":\"Notícias (EN)\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relações com Investidores (EN)\",\"children\":\"Relações com Investidores (EN)\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"ESG (EN)\",\"children\":\"ESG (EN)\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Serviços Jurídicos (EN)\",\"children\":\"Serviços Jurídicos (EN)\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Entre em Contato e Endereços\",\"children\":\"Entre em Contato e Endereços\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Materiais\",\"children\":\"Materiais\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Casos de Sucesso\",\"children\":\"Casos de Sucesso\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guias e Relatórios\",\"children\":\"Guias e Relatórios\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Vídeos (EN)\",\"children\":\"Vídeos (EN)\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Eventos e Webinars\",\"children\":\"Eventos e Webinars\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://learning.braze.com/page/pt-br\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs-pt-br\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentação\",\"children\":\"Documentação\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/docs/pt-br\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentação da Braze\",\"children\":\"Documentação da Braze\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/pt-br/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guia do Usuário\",\"children\":\"Guia do Usuário\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/pt-br/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guia do Desenvolvedor\",\"children\":\"Guia do Desenvolvedor\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Parceiros\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: Todos os Parceiros\",\"children\":\"Braze Alloys: Todos os Parceiros\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Portal de Parceiros (EN)\",\"children\":\"Portal de Parceiros (EN)\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Relatórios Selecionados\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relatório de Engajamento do Cliente 2025\",\"children\":\"Relatório de Engajamento do Cliente 2025\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Suporte\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Visão Geral de Suporte\",\"children\":\"Visão Geral de Suporte\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Serviços Profissionais da Braze\",\"children\":\"Serviços Profissionais da Braze\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Planos de Sucesso da Braze\",\"children\":\"Planos de Sucesso da Braze\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Links Úteis\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Status do Sistema (EN)\",\"children\":\"Status do Sistema (EN)\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://braze.com/docs/pt-br/user_guide/administrative/access_braze/support\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Suporte Técnico\",\"children\":\"Suporte Técnico\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Todos os direitos reservados\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L2b\",null,{}],[\"$\",\"$L2c\",null,{}],[[\"$\",\"$L2a\",\"f9e78a4bc0f8\",{\"href\":\"/pt-br/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Política de Privacidade\"}],[\"$\",\"$L2a\",\"39b81d1cf97d\",{\"href\":\"/pt-br/company/legal/preferences\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Centro de Preferências\"}],[\"$\",\"$L2a\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 \",\"children\":\"Sitemap\"}]]]}]]}]}]]\n"])</script><script>self.__next_f.push([1,"2e:{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4}\n30:{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0}\n31:{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n32:{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n"])</script><script>self.__next_f.push([1,"22:[\"$\",\"$2d\",null,{\"children\":[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L24\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L25\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/pt-br\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"$2e\",\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L27\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/pt-br/get-started\",\"title\":\"Contato\"},\"children\":[[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/pt-br/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Por que Braze?\"},{\"_key\":\"56dec6b59ebf\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Dados\",\"navItems\":[{\"_key\":\"a969a03ce906\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/braze-data-platform\",\"title\":\"Plataforma de Dados da Braze\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/reporting-analytics\",\"title\":\"Relatórios e Análises\"}]},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orquestração\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-04\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/journey-orchestration\",\"title\":\"Orquestração de Jornada\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/testing-experimentation\",\"title\":\"Experimentos\"}]},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Canais\",\"navItems\":[{\"_key\":\"17676688c76c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"cross-channels\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/cross-channel-messaging\",\"title\":\"Diferentes Canais de Mensagens\"},{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/email\",\"title\":\"Email\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"whatsapp\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/mobile-app-messaging\",\"title\":\"Mensagens em Aplicativos\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"server-05\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/web-messaging\",\"title\":\"Mensagens Web\"},{\"_key\":\"83ea4eaaa254\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"sliders-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/audience-sync\",\"title\":\"Audience Sync de Mídia\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\",\"link\":\"/pt-br/product/brazeai\",\"text\":\"Saiba Mais\"},\"hasFooter\":true,\"heading\":\"BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Saiba como o BrazeAI™ está incorporado aos recursos em nossa plataforma.\"}},\"navFooter\":null,\"navLink\":\"/pt-br/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"e33432228beb\",\"_type\":\"navItem\",\"description\":\"Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"atom-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/overview\",\"title\":\"A Plataforma Braze\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Um detalhamento de nossa pilha de tecnologia verticalmente integrada.\",\"icon\":{\"_type\":\"icon\",\"name\":\"settings-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product\",\"title\":\"Como Funciona\"}]}]},\"title\":\"Produto\"},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Indústrias\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/retail-and-ecommerce\",\"title\":\"Varejo e e-Commerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/financial-services\",\"title\":\"Serviços Financeiros\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/travel-hospitality\",\"title\":\"Turismo\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/media-entertainment\",\"title\":\"Mídia e Entretenimento\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/on-demand\",\"title\":\"Delivery\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/qsr\",\"title\":\"Restaurantes\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze Para\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/braze-for-engineering\",\"title\":\"Engenheiros\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"a woman is holding a cup of coffee while looking at a laptop computer .\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg\"}},\"language\":\"pt-br\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"pageDescription\":\"Entrevistamos 2.300 líderes de marketing em 18 países para compreender as estratégias que têm impulsionado o sucesso das marcas de alta performance. Nosso objetivo é explorar as expectativas para o engajamento do cliente no futuro e apresentar soluções práticas para os desafios estratégicos que surgirão ao longo de sua trajetória.\",\"pageTitle\":\"Relatório de Engajamento do Cliente 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.\",\"heading\":\"Análise Global de Engajamento do Cliente de 2025\"}]},\"title\":\"Soluções\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/pt-br/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/partners/solutions-partners\",\"title\":\"Parceiros de Soluções\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Conheça nossas mais de 140 integrações de parceiros de tecnologia.\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/partners/technology-partners\",\"title\":\"Parceiros de Tecnologia\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Parceiros\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Veja\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources\",\"title\":\"Hub de Materiais\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/pt-br/customers\",\"title\":\"Casos de Sucesso\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources/reports-and-guides\",\"title\":\"Guias e Relatórios\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Vídeos (EN)\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources/webinars-and-events\",\"title\":\"Eventos e Webinars\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs/pt-br\"},\"hasFooter\":true,\"heading\":\"Documentação para o Usuário\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Cresça\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community (EN)\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/pt-br\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion (EN)\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification-pt-br\",\"title\":\"Certificação\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Suporte\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/pt-br/success\",\"title\":\"Visão Geral do Suporte\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/customer-support-services\",\"title\":\"Serviços Profissionais da Braze\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/customer-success\",\"title\":\"Planos de Sucesso da Braze\"}]}]},\"title\":\"Materiais\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/company\",\"title\":\"Sobre Nós\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Receba as últimas notícias, números e resultados financeiros.\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Relações com Investidores (EN)\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Carreiras (EN)\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore nossos dados ambientais, sociais e de governança corporativa.\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG (EN)\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Saiba mais sobre os últimos acontecimentos no Braze.\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"Notícias (EN)\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/pt-br/company/legal\",\"title\":\"Serviços Jurídicos (EN)\"}]}],\"navSectionFooter\":{\"hasFooter\":false}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/company/contact\",\"text\":\"Fale Conosco!\"},\"hasFooter\":true,\"heading\":\"Está procurando por outra coisa?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Empresa\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L25\",null,{\"href\":\"/pt-br/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Pesquisar\",\"trackingText\":\"Pesquisar\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L29\",null,{\"languages\":[{\"_key\":\"2e741bf3488f\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"5411bc6176bf\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"99b80653c143\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"7de616718d80\",\"_type\":\"language\",\"languageCode\":\"Ko\",\"title\":\"한국어\"},{\"_key\":\"d8b958e2b6d2\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Login\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/pt-br/get-started\",\"rightSection\":null,\"title\":\"Contato\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full px-0 pb-24 pt-[168px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-center gap-8 lg:flex-row lg:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-12 pr-8 lg:w-[592px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-xl font-extrabold text-brandPrimary-900\",\"children\":\"ERRO 404\"}],[\"$\",\"p\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"Desculpe, mas não encontramos a página que você está procurando.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex max-w-screen-xs items-start gap-4\",\"children\":[[\"$\",\"$L2f\",null,{\"variant\":\"purple-button\",\"label\":\"Ir para a página inicial\",\"href\":\"/pt-br/\"}],[\"$\",\"$L2f\",null,{\"variant\":\"black-button\",\"label\":\"Ir para a Central de Recursos\",\"href\":\"/pt-br/resources\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"/images/404.png\",\"alt\":\"404\",\"width\":749,\"height\":374,\"className\":\"size-full object-cover\"}]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Discord\",\"src\":\"$30\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Twitter\",\"src\":\"$31\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Linkedin\",\"src\":\"$32\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Visão Geral\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Por que Braze?\",\"children\":\"Por que Braze?\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Como Funciona\",\"children\":\"Como Funciona\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"A Plataforma Braze\",\"children\":\"A Plataforma Braze\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Produto\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/braze-data-platform\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Plataforma de Dados da Braze\",\"children\":\"Plataforma de Dados da Braze\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relatórios e Análises\",\"children\":\"Relatórios e Análises\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Orquestração de Jornada\",\"children\":\"Orquestração de Jornada\"}],false,false,false]}],[\"$\",\"div\",\"bad5a795eaa329352179ec6a190bb1af\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/testing-experimentation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Testes e Experimentos\",\"children\":\"Testes e Experimentos\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Diferentes Canais de Mensagens\",\"children\":\"Diferentes Canais de Mensagens\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about SMS\",\"children\":\"SMS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mensagens em Aplicativos\",\"children\":\"Mensagens em Aplicativos\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mensagens Web\",\"children\":\"Mensagens Web\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Audience Sync de Mídia\",\"children\":\"Audience Sync de Mídia\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L26\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L26\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Soluções\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Varejo e e-commerce\",\"children\":\"Varejo e e-commerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Serviços Financeiros\",\"children\":\"Serviços Financeiros\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Turismo\",\"children\":\"Turismo\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mídia e Entretenimento\",\"children\":\"Mídia e Entretenimento\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Delivery\",\"children\":\"Delivery\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Restaurantes\",\"children\":\"Restaurantes\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze para Engenheiros\",\"children\":\"Braze para Engenheiros\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Empresa\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Sobre Nós\",\"children\":\"Sobre Nós\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Carreiras (EN)\",\"children\":\"Carreiras (EN)\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Notícias (EN)\",\"children\":\"Notícias (EN)\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relações com Investidores (EN)\",\"children\":\"Relações com Investidores (EN)\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"ESG (EN)\",\"children\":\"ESG (EN)\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Serviços Jurídicos (EN)\",\"children\":\"Serviços Jurídicos (EN)\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Entre em Contato e Endereços\",\"children\":\"Entre em Contato e Endereços\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Materiais\",\"children\":\"Materiais\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Casos de Sucesso\",\"children\":\"Casos de Sucesso\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guias e Relatórios\",\"children\":\"Guias e Relatórios\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Vídeos (EN)\",\"children\":\"Vídeos (EN)\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Eventos e Webinars\",\"children\":\"Eventos e Webinars\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://learning.braze.com/page/pt-br\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs-pt-br\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentação\",\"children\":\"Documentação\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/docs/pt-br\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentação da Braze\",\"children\":\"Documentação da Braze\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/pt-br/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guia do Usuário\",\"children\":\"Guia do Usuário\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/pt-br/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guia do Desenvolvedor\",\"children\":\"Guia do Desenvolvedor\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Parceiros\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: Todos os Parceiros\",\"children\":\"Braze Alloys: Todos os Parceiros\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Portal de Parceiros (EN)\",\"children\":\"Portal de Parceiros (EN)\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Relatórios Selecionados\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relatório de Engajamento do Cliente 2025\",\"children\":\"Relatório de Engajamento do Cliente 2025\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Suporte\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Visão Geral de Suporte\",\"children\":\"Visão Geral de Suporte\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Serviços Profissionais da Braze\",\"children\":\"Serviços Profissionais da Braze\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Planos de Sucesso da Braze\",\"children\":\"Planos de Sucesso da Braze\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Links Úteis\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Status do Sistema (EN)\",\"children\":\"Status do Sistema (EN)\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://braze.com/docs/pt-br/user_guide/administrative/access_braze/support\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Suporte Técnico\",\"children\":\"Suporte Técnico\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Todos os direitos reservados\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L2b\",null,{}],[\"$\",\"$L2c\",null,{}],[[\"$\",\"$L2a\",\"f9e78a4bc0f8\",{\"href\":\"/pt-br/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Política de Privacidade\"}],[\"$\",\"$L2a\",\"39b81d1cf97d\",{\"href\":\"/pt-br/company/legal/preferences\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Centro de Preferências\"}],[\"$\",\"$L2a\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 \",\"children\":\"Sitemap\"}]]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"33:I[74502,[\"1841\",\"static/chunks/aafbaf63-7f4158bd193cd8ff.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"2492\",\"static/chunks/2492-f92517e0c322caf5.js\",\"6124\",\"static/chunks/6124-f82ff0ea5612e24e.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"9869\",\"static/chunks/app/%5Blocale%5D/(main)/resources/articles/%5Bslug%5D/page-8c075aeab5eeb6e4.js\"],\"default\"]\n34:I[47781,[\"1841\",\"static/chunks/aafbaf63-7f4158bd193cd8ff.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"2492\",\"static/chunks/2492-f92517e0c322caf5.js\",\"6124\",\"static/chunks/6124-f82ff0ea5612e24e.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"9869\",\"static/chunks/app/%5Blocale%5D/(main)/resources/articles/%5Bslug%5D/page-8c075aeab5eeb6e4.js\"],\"default\"]\n35:I[26903,[\"1841\",\"static/chunks/aafbaf63-7f4158bd193cd8ff.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"520"])</script><script>self.__next_f.push([1,"5\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"2492\",\"static/chunks/2492-f92517e0c322caf5.js\",\"6124\",\"static/chunks/6124-f82ff0ea5612e24e.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"9869\",\"static/chunks/app/%5Blocale%5D/(main)/resources/articles/%5Bslug%5D/page-8c075aeab5eeb6e4.js\"],\"NewsletterSignupFormPanel\"]\n36:I[33239,[\"1841\",\"static/chunks/aafbaf63-7f4158bd193cd8ff.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"2492\",\"static/chunks/2492-f92517e0c322caf5.js\",\"6124\",\"static/chunks/6124-f82ff0ea5612e24e.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"9869\",\"static/chunks/app/%5Blocale%5D/(main)/resources/articles/%5Bslug%5D/page-8c075aeab5eeb6e4.js\"],\"MobileSliderWrapper\"]\n1a:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"Frases de Black Friday: por que usar + 30 exemplos!\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"As frases de Black Friday são ótimas maneiras de gerar expectativa e engajar os clientes. Veja 30 exemplos para usar em diversas ocasiões!\"}],[\"$\",\"meta\",\"4\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"5\",{\"rel\":\""])</script><script>self.__next_f.push([1,"canonical\",\"href\":\"https://www.braze.com/pt-br/resources/articles/frases-black-friday\"}],[\"$\",\"link\",\"6\",{\"rel\":\"alternate\",\"hrefLang\":\"pt-br\",\"href\":\"https://www.braze.com/pt-br/resources/articles/frases-black-friday\"}],[\"$\",\"meta\",\"7\",{\"property\":\"og:title\",\"content\":\"Frases de Black Friday: por que usar + 30 exemplos!\"}],[\"$\",\"meta\",\"8\",{\"property\":\"og:description\",\"content\":\"As frases de Black Friday são ótimas maneiras de gerar expectativa e engajar os clientes. Veja 30 exemplos para usar em diversas ocasiões!\"}],[\"$\",\"meta\",\"9\",{\"property\":\"og:url\",\"content\":\"https://www.braze.com/pt-br/resources/articles/frases-black-friday\"}],[\"$\",\"meta\",\"10\",{\"property\":\"og:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/1cf33df6cdd4b33b55b93e31b801078623e5a4e8-1200x600.webp\"}],[\"$\",\"meta\",\"11\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"12\",{\"name\":\"twitter:title\",\"content\":\"Frases de Black Friday: por que usar + 30 exemplos!\"}],[\"$\",\"meta\",\"13\",{\"name\":\"twitter:description\",\"content\":\"As frases de Black Friday são ótimas maneiras de gerar expectativa e engajar os clientes. Veja 30 exemplos para usar em diversas ocasiões!\"}],[\"$\",\"meta\",\"14\",{\"name\":\"twitter:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/1cf33df6cdd4b33b55b93e31b801078623e5a4e8-1200x600.webp\"}],[\"$\",\"meta\",\"15\",{\"name\":\"next-size-adjust\"}]]\nc:null\n"])</script><script>self.__next_f.push([1,"d:[[\"$\",\"div\",null,{\"className\":\"relative w-full overflow-hidden bg-white pt-[74px] before:absolute before:left-0 before:top-0 before:z-0 before:h-[70%] before:w-full before:bg-gradient-hero md:before:hidden md:bg-gradient-hero\",\"children\":[\"$\",\"div\",null,{\"className\":\"container relative z-10 pt-6 md:pb-8\",\"children\":[[\"$\",\"$L33\",null,{\"items\":[{\"label\":\"Recursos\",\"link\":\"/resources\"},{\"label\":\"Blog\",\"link\":\"/resources/articles\"},{\"label\":\"Frases de Black Frid...\"}],\"isBackgroundDark\":true}],[\"$\",\"div\",null,{\"className\":\"mt-8 flex flex-col gap-6 sm:mt-12 md:flex-row md:pb-16\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex shrink-0 grow basis-0 flex-col gap-8\",\"children\":[[\"$\",\"h1\",null,{\"className\":\"text-display-md font-bold text-white\",\"children\":\"Frases de Black Friday: por que usar + 30 exemplos!\"}],[\"$\",\"p\",null,{\"className\":\"flex gap-3 text-xs font-extrabold text-white\",\"children\":[[\"$\",\"span\",null,{\"children\":\"Publicado em 19 de novembro de 2025\"}],[\"$\",\"span\",null,{\"children\":\"/\"}],[\"$\",\"span\",null,{\"children\":\"Última edição em 19 de novembro de 2025\"}],[\"$\",\"span\",null,{\"children\":\"/\"}],[\"$\",\"span\",null,{\"children\":[7,\" leitura mínima\"]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"shrink-0 grow basis-0\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/1cf33df6cdd4b33b55b93e31b801078623e5a4e8-1200x600.webp\",\"alt\":\"Frases de Black Friday: por que usar + 30 exemplos!\",\"width\":600,\"height\":400,\"className\":\"h-auto max-h-[352px] w-full rounded-xl object-cover\"}]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"container py-[50px] md:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-8 md:flex-row\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex gap-4 text-gray-500 md:sticky md:top-20 md:flex-col\",\"children\":[[\"$\",\"$L34\",null,{\"className\":\"w-fit cursor-pointer text-gray-500 hover:text-primary-500\",\"title\":\"Frases de Black Friday: por que usar + 30 exemplos!\",\"body\":\"As frases de Black Friday são ótimas maneiras de gerar expectativa e engajar os clientes. Veja 30 exemplos para usar em diversas ocasiões!\",\"type\":\"twitter\"}],[\"$\",\"$L34\",null,{\"className\":\"w-fit cursor-pointer text-gray-500 hover:text-primary-500\",\"title\":\"Frases de Black Friday: por que usar + 30 exemplos!\",\"body\":\"As frases de Black Friday são ótimas maneiras de gerar expectativa e engajar os clientes. Veja 30 exemplos para usar em diversas ocasiões!\",\"type\":\"linkedin\"}],[\"$\",\"$L34\",null,{\"className\":\"w-fit cursor-pointer text-gray-500 hover:text-primary-500\",\"title\":\"Frases de Black Friday: por que usar + 30 exemplos!\",\"body\":\"As frases de Black Friday são ótimas maneiras de gerar expectativa e engajar os clientes. Veja 30 exemplos para usar em diversas ocasiões!\",\"type\":\"mailbox\"}],[\"$\",\"$L34\",null,{\"className\":\"w-fit cursor-pointer text-gray-500 hover:text-primary-500\",\"title\":\"Frases de Black Friday: por que usar + 30 exemplos!\",\"type\":\"link\"}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex shrink-0 grow basis-0 flex-col gap-12\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-6 rounded-xl border border-gray-100 bg-gray-50 p-8\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-sm font-semibold text-gray-600\",\"children\":\"AUTOR\"}],[[\"$\",\"div\",\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",{\"className\":\"flex items-center gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100\",\"children\":[false,[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"alt\":\"\",\"width\":160,\"height\":160,\"className\":\"size-full object-cover\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center\",\"children\":[[\"$\",\"h6\",null,{\"className\":\"text-md font-semibold text-gray-900 sm:text-lg\",\"children\":\"Equipe Braze\"}],\"$undefined\"]}]]}]]]}],null,null,[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-6\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"h-417b48fe576e\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[\"Frases de Black Friday: 30 exemplos para se inspirar!\"]}],[\"$\",\"p\",null,{\"children\":[\"O final do ano é repleto de datas promocionais que ajudam a movimentar o comércio. Por esse motivo, é o período ideal para investir no envio de mensagens cujo objetivo é promover o engajamento dos clientes, como as\",[\"$\",\"strong\",null,{\"children\":[\" frases de Black Friday\"]}],\".\"]}],[\"$\",\"p\",null,{\"children\":[\"Na prática, são mensagens curtas que captam a atenção dos consumidores para as ofertas a fim de potencializar os esforços de marketing e garantir um sucesso de vendas no dia da promoção.\"]}],[\"$\",\"p\",null,{\"children\":[\"Para ajudar a decidir o que enviar para os seus clientes, preparamos no artigo a seguir 30 exemplos de frases que você pode usar durante a Black Friday. Confira!\"]}],[\"$\",\"h3\",null,{\"id\":\"h-1250d07dee10\",\"className\":\"my-4 text-gray-900\",\"children\":[\"O que é e qual é a importância da Black Friday para as vendas?\"]}],[\"$\",\"p\",null,{\"children\":[\"É uma promoção anual importada do varejo dos Estados Unidos que acontece na \",[\"$\",\"strong\",null,{\"children\":[\"última sexta-feira do mês de novembro\"]}],\". A data é marcada por \",[\"$\",\"a\",null,{\"href\":\"https://blog.bling.com.br/descontos-ecommerce/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"descontos\"]}],\" em diversas empresas, tanto físicas quanto virtuais, e costuma ser um evento importante para o comércio, pois ajuda a aumentar o volume de vendas.\"]}],[\"$\",\"p\",null,{\"children\":[\"A propósito, dados compartilhados pela Confederação Nacional dos Dirigentes Lojistas (\",[\"$\",\"a\",null,{\"href\":\"https://cndl.org.br/varejosa/black-friday-2025-promete-ser-historica-omnichannel-personalizacao-e-tecnologia-na-linha-de-frente/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"CNDL\"]}],\") mostram que houve um \",[\"$\",\"strong\",null,{\"children\":[\"aumento de 10,5% nas vendas\"]}],\" durante a Black Friday em 2024 em comparação com os resultados de 2023, com \",[\"$\",\"strong\",null,{\"children\":[\"participação de quase 100% das lojas \"]}],\"nas promoções.\"]}],[\"$\",\"p\",null,{\"children\":[\"Só no varejo online, as transações atingiram o valor de R$ 9,3 bilhões. Já informações do \",[\"$\",\"a\",null,{\"href\":\"https://business.google.com/br/think/ai-excellence/black-friday-ia-2025/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Think With Google\"]}],\" afirmam que \",[\"$\",\"strong\",null,{\"children\":[\"67% dos brasileiros já fizeram pelo menos uma compra\"]}],\" no período e \",[\"$\",\"strong\",null,{\"children\":[\"48% começaram a planejar sua lista de compras em julho\"]}],\".\"]}],[\"$\",\"p\",null,{\"children\":[\"Como a data já está no calendário dos brasileiros, é importante que os negócios se preparem para alcançar seu público e promover a personalização da \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/jornada-do-cliente\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /jornada-do-cliente\",\"children\":[\"jornada do cliente\"]}],\". Entenda melhor logo abaixo.\"]}],[\"$\",\"h3\",null,{\"id\":\"h-a3e537cb2ce1\",\"className\":\"my-4 text-gray-900\",\"children\":[\"Por que investir em frases de Black Friday é bom para os negócios?\"]}],[\"$\",\"p\",null,{\"children\":[\"Porque ajuda tanto a despertar o interesse dos clientes quanto a mantê-los atualizados a respeito das promoções que as lojas pretendem oferecer durante a Black Friday. As frases também podem funcionar como lembretes regulares para que os clientes se preparem para aproveitar os descontos do evento.\"]}],[\"$\",\"p\",null,{\"children\":[\"Portanto, podemos dizer que preparar mensagens de Black Friday para os clientes é importante para:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"atrair público a fim de aumentar a taxa de \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/aquisicao-de-clientes\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /aquisicao-de-clientes\",\"children\":[\"aquisição de clientes\"]}],\";\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"estimular o \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/engajamento-do-cliente\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /engajamento-do-cliente\",\"children\":[\"engajamento\"]}],\";\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"potencializar o impacto das campanhas de marketing;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"estimular uma ação, como comprar um produto, mediante o uso de \",[\"$\",\"a\",null,{\"href\":\"https://blog.bling.com.br/principais-gatilhos-mentais/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"gatilhos mentais\"]}],\".\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Agora que você já sabe o que é e a importância de investir em mensagens específicas para esta data, aproveite para conferir ideias de frases de promoção de Black Friday que você pode usar em diversas situações!\"]}],[\"$\",\"h3\",null,{\"id\":\"h-3c18aa867087\",\"className\":\"my-4 text-gray-900\",\"children\":[\"Quais são as melhores ideias de mensagem de Black Friday para clientes?\"]}],[\"$\",\"p\",null,{\"children\":[\"As frases podem ser voltadas para anunciar as promoções de maneira geral, durante o esquenta, para preparar a rede de contatos a fim de aproveitar os descontos, no assunto de \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/email\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/email\",\"children\":[\"e-mail\"]}],\" para comunicação mais formal, para \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/push-notification\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /push-notification\",\"children\":[\"notificações push\"]}],\" no app da loja ou ainda para \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/whatsapp\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/whatsapp\",\"children\":[\"WhatsApp\"]}],\" e SMS.\"]}],[\"$\",\"p\",null,{\"children\":[\"Veja os melhores exemplos.\"]}],[\"$\",\"h4\",null,{\"id\":\"h-510eb7f8a275\",\"className\":\"my-4 text-gray-900\",\"children\":[\"1. Frases para o esquenta da Black Friday\"]}],[\"$\",\"p\",null,{\"children\":[\"Você pode usar ou se inspirar nestes 6 exemplos:\"]}],[\"$\",\"ol\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Faltam 5 dias para a Black Friday. Traga a sua lista de compras e aproveite as nossas promoções!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Contagem regressiva para os maiores descontos do ano na [nome da loja]\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Coloque os seus favoritos no carrinho e não perca os descontos da Black Friday!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"A Black Friday é só no dia 30, mas o esquenta começa hoje com descontos incríveis!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Faltam 24 horas para a maior promoção do ano. Corra e prepare a sua lista de compras!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Veja uma prévia dos descontos que vai encontrar na Black Friday no nosso app!\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Além das frases para o esquenta da Black Friday, temos ideias de textos de divulgação de promoções.\"]}],[\"$\",\"h4\",null,{\"id\":\"h-c3a7127cc543\",\"className\":\"my-4 text-gray-900\",\"children\":[\"2. Frases de promoção de Black Friday\"]}],[\"$\",\"p\",null,{\"children\":[\"As 6 melhores são:\"]}],[\"$\",\"ol\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Você pensa e a [nome da loja] realiza. Descontos de até 50% em todos os produtos da nossa loja!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Nesta Black Friday, o objetivo é zerar o estoque com os nossos descontos imbatíveis!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Aproveite os maiores descontos do ano só até a meia-noite de hoje!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Desconto bom é na Black Friday da [nome da loja]!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"A espera acabou: a Black Friday da [nome da loja] começa agora!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"A melhor oportunidade do ano para renovar o seu [exemplo: guarda-roupa, cozinha, quarto] é na Black Friday da [nome da loja]!\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Também dá para usar frases de assunto de e-mail para Black Friday, como as do exemplo a seguir.\"]}],[\"$\",\"h4\",null,{\"id\":\"h-85b26cc43aa8\",\"className\":\"my-4 text-gray-900\",\"children\":[\"3. Frases de assunto de e-mail para Black Friday\"]}],[\"$\",\"p\",null,{\"children\":[\"Inspire-se nestes 6 modelos:\"]}],[\"$\",\"ol\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"ACESSO ANTECIPADO\",[\"$\",\"strong\",null,{\"children\":[\" \"]}],\"aos descontos da Black Friday só hoje!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"É para encher o carrinho! A Black Friday mais aguardada começa às 00h!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Última chance para comprar barato. A Black Friday acaba hoje à meia-noite!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Cupom exclusivo de X% para usar na Black Friday da [nome da loja]!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Por tempo limitado! Só hoje os melhores descontos do ano na [nome da loja]!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Perdeu a Black Friday da [nome da loja]? Aproveite os descontos da ressaca!\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Além do e-mail, as frases de push notification para Black Friday aumentam o engajamento no app. Veja o que dizer aos clientes.\"]}],[\"$\",\"h4\",null,{\"id\":\"h-aeb45f87207d\",\"className\":\"my-4 text-gray-900\",\"children\":[\"4. Frases de push notification para Black Friday\"]}],[\"$\",\"p\",null,{\"children\":[\"Os melhores exemplos são:\"]}],[\"$\",\"ol\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"A hora de economizar de verdade é agora. Descontos exclusivos para o app!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"O preço despencou no app [nome da loja]!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"PARE e aproveite a melhor Black Friday do mercado!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Descontos de até 70% em todo o app só até a meia-noite!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Ei, leve o seu carrinho de compras para casa com um desconto imbatível!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Aqui a Black Friday é de verdade. Confira as promoções exclusivas para o app!\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Por fim, confira ideias de frases de WhatsApp para Black Friday, que também podem ser usadas no SMS.\"]}],[\"$\",\"h4\",null,{\"id\":\"h-b4139c100ff3\",\"className\":\"my-4 text-gray-900\",\"children\":[\"5. Mensagens de WhatsApp e SMS para Black Friday\"]}],[\"$\",\"p\",null,{\"children\":[\"É possível usar estes 6 modelos de mensagens curtas:\"]}],[\"$\",\"ol\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"[Nome do cliente], vai deixar a maior promoção do ano na [nome da loja] passar batido? Confira nossas ofertas exclusivas de Black Friday no site e no app!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"[Nome do cliente], já deixe a sua lista de compras preparada porque a [nome da loja] está com descontos arrasadores em todos os produtos nesta Black Friday.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Sabe o que é melhor do que promoções da Black Friday? Cupom de frete grátis sem limite de valor para usar em todo o site, como o que preparamos para você!\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"[Nome do cliente], sabe aquele produto da sua lista de desejos [mostra o link para a página]? Está com X% de desconto só hoje na Black Friday da [nome da loja].\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"[Nome do cliente], o dia ainda está na metade e ainda temos novidade: toda a linha de [exemplo: moda praia, cama, mesa e banho] com 60% de desconto e cupom exclusivo para app.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Faltam 2 horas para a Black Friday da [nome da loja] acabar e o seu carrinho continua cheio. Aproveite os descontos especiais + o cupom de frete grátis!\"]}]]}],[\"$\",\"h3\",null,{\"id\":\"h-5bd6551cbc1d\",\"className\":\"my-4 text-gray-900\",\"children\":[\"Por que integrar e personalizar campanhas pode potencializar os resultados?\"]}],[\"$\",\"p\",null,{\"children\":[\"Porque uma abordagem \",[\"$\",\"em\",null,{\"children\":[\"omnichannel\"]}],\" e segmentada com base no comportamento de compra dos consumidores e nos dados primários para entregar personalização tende a ter taxas mais altas de engajamento e, consequentemente, de sucesso. Afinal, tem mais chances de atender às demandas e necessidades dos clientes.\"]}],[\"$\",\"p\",null,{\"children\":[\"Na prática, a ideia é fazer o uso de frases de Black Friday em vários canais e de maneira integrada.\"]}],[\"$\",\"p\",null,{\"children\":[\"Por exemplo, é possível complementar o envio de e-mail marketing (com promoções antecipadas uma semana antes do evento) com mensagens de SMS para Black Friday no dia anterior e notificações push assim que a promoção começar.\"]}],[\"$\",\"p\",null,{\"children\":[\"E para conseguir gerenciar estes esforços de marketing, o ideal é contar com uma plataforma de engajamento do cliente que permite executar e monitorar uma \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/cross-channel-messaging\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/cross-channel-messaging\",\"children\":[\"estratégia integrada de mensagens\"]}],\", como a Braze.\"]}],[\"$\",\"p\",null,{\"children\":[\"Com a solução, você orquestra mensagens em diversos canais e ainda consegue personalizá-las e monitorar os resultados em tempo real.\"]}],[\"$\",\"p\",null,{\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/get-started\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /get-started\",\"children\":[\"Converse com os nossos especialistas\"]}],\" e veja como garantir uma Black Friday de sucesso com a Braze.\"]}],[\"$\",\"p\",null,{\"children\":[\"\",[\"$\",\"br\",null,{}],\"\"]}]]}],null]}],[\"$\",\"div\",null,{\"className\":\"flex w-full shrink-0 grow-0 basis-full flex-col gap-8 md:w-[280px] md:basis-[280px]\",\"children\":[null,[\"$\",\"div\",null,{\"className\":\"hidden flex-col gap-8 bg-white md:sticky md:top-20 md:flex\",\"children\":[\"$\",\"$L35\",null,{}]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"container py-10 lg:py-28\",\"children\":[[\"$\",\"div\",null,{\"className\":\"mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11\",\"children\":[[\"$\",\"div\",null,{\"children\":[[\"$\",\"h3\",null,{\"id\":\"contedos-relacionados\",\"className\":\"mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":\"Conteúdos relacionados\"}],\"$undefined\"]}],[\"$\",\"$L2f\",null,{\"className\":\"bg-gray-300 !text-black mt-4 lg:mt-0\",\"href\":\"/pt-br/resources/articles\",\"label\":\"Ver o blog\",\"variant\":\"secondaryGray\",\"size\":\"lg\"}]]}],[\"$\",\"$L36\",null,{\"className\":\"lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger\",\"children\":[[\"$\",\"li\",\"65979b79-c175-491f-aed9-34c4939433c4\",{\"className\":\"row-start-3 row-span-3\",\"children\":[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/growth-marketing\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4686f2380ec722602c87e420793a6f3eca4d24db-1200x1200.webp\",\"alt\":\"Planta verde estilizada com duas folhas iluminadas por linhas tracejadas, contra um fundo azul.\",\"width\":384,\"height\":216,\"className\":\"size-full object-cover\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 items-center\",\"children\":[[\"$\",\"span\",null,{\"className\":\"py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize\",\"children\":\"Artigo\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":[9,\" leitura mínima\"]}]]}],[\"$\",\"h3\",null,{\"className\":\"line-clamp-3 text-display-xs font-extrabold\",\"children\":\"Growth Marketing: entenda o método por trás do crescimento\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":\"07 de março de 2026\"}]]}]]}]}],[\"$\",\"li\",\"f159fab6-4668-4840-988b-4377d090df5b\",{\"className\":\"row-start-2 row-span-3\",\"children\":[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/mensagens-dia-do-cliente\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/aec5837576b5d8915e03a7be45974ecc06176761-1200x675.webp\",\"alt\":\"Uma mulher sorridente usa um smartphone, cercada por notificações digitais, ícones de aplicativos e um botão \\\"Finalizar Compra\\\", tudo isso em um fundo colorido com efeito degradê.\",\"width\":384,\"height\":216,\"className\":\"size-full object-cover\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 items-center\",\"children\":[[\"$\",\"span\",null,{\"className\":\"py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize\",\"children\":\"Artigo\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":[9,\" leitura mínima\"]}]]}],[\"$\",\"h3\",null,{\"className\":\"line-clamp-3 text-display-xs font-extrabold\",\"children\":\"Mensagens do Dia do Cliente: exemplos, ideias e boas práticas\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":\"07 de março de 2026\"}]]}]]}]}],[\"$\",\"li\",\"3a06f564-980e-4ec1-9180-09160a266e73\",{\"className\":\"row-start-1 row-span-3\",\"children\":[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/tipos-de-inteligencia-artificial\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/de7d81d616574758c04630474dc4919e04b4de98-640x360.webp\",\"alt\":\"Um diagrama ilustrando um fluxograma de \\\"Teste do Melhor Canal\\\" para selecionar os caminhos de comunicação ideais via SMS, e-mail e mensagens no aplicativo, juntamente com uma mulher olhando para um dispositivo.\",\"width\":384,\"height\":216,\"className\":\"size-full object-cover\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 items-center\",\"children\":[[\"$\",\"span\",null,{\"className\":\"py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize\",\"children\":\"Artigo\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":[10,\" leitura mínima\"]}]]}],[\"$\",\"h3\",null,{\"className\":\"line-clamp-3 text-display-xs font-extrabold\",\"children\":\"Tipos de inteligência artificial e as funções de cada uma [GUIA]\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":\"07 de março de 2026\"}]]}]]}]}]]}]]}],[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"hora-de-ser-um-profissional-de-marketing-melhor\",\"className\":\"mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"3e4a71e218cd0\",{\"className\":\"\",\"children\":\"É hora de ser um profissional de marketing melhor\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L2f\",\"cpanel-cta-1\",{\"label\":\"Começar a usar\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/pt-br/get-started\"}],[\"$\",\"$L2f\",\"cpanel-cta-2\",{\"label\":\"Veja como a Braze funciona\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/pt-br/product\"}]],\"$undefined\"]}]]}]}]}],false]}],[\"$\",\"script\",null,{\"type\":\"application/ld+json\",\"dangerouslySetInnerHTML\":{\"__html\":\"{\\\"@context\\\":\\\"https://schema.org\\\",\\\"@type\\\":\\\"BlogPosting\\\",\\\"mainEntityOfPage\\\":{\\\"@type\\\":\\\"WebPage\\\",\\\"url\\\":\\\"https://www.braze.com/pt-br/resources/articles/frases-black-friday\\\"},\\\"headline\\\":\\\"Frases de Black Friday: por que usar + 30 exemplos!\\\",\\\"description\\\":\\\"As frases de Black Friday são ótimas maneiras de gerar expectativa e engajar os clientes. Veja 30 exemplos para usar em diversas ocasiões!\\\",\\\"datePublished\\\":\\\"2025-11-19T18:42:00.000Z\\\",\\\"dateModified\\\":\\\"2025-11-19T18:50:52Z\\\",\\\"image\\\":\\\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/1cf33df6cdd4b33b55b93e31b801078623e5a4e8-1200x600.webp\\\",\\\"publisher\\\":{\\\"@context\\\":\\\"https://schema.org\\\",\\\"@type\\\":\\\"Organization\\\",\\\"name\\\":\\\"Braze\\\",\\\"url\\\":\\\"https://www.braze.com\\\",\\\"logo\\\":{\\\"@type\\\":\\\"ImageObject\\\",\\\"url\\\":\\\"https://www.braze.com/images/logo-lg.svg\\\"}},\\\"author\\\":[{\\\"@type\\\":\\\"Person\\\",\\\"name\\\":\\\"Equipe Braze\\\"}],\\\"url\\\":\\\"https://www.braze.com/pt-br/resources/articles/frases-black-friday\\\"}\"}}]]\n"])</script></body></html>