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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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class="container relative z-10 flex flex-col gap-spacing-4xl py-6 md:gap-spacing-6xl md:pb-20"><div class="flex gap-1 text-xs"><a aria-label="Link to resources" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/resources">Resources</a><span class="text-white text-md">/</span><a aria-label="Link to customers" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/customers">Case Studies</a><span class="text-white text-md">/</span><a aria-label="Link to draftkings case study" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/customers/draftkings-case-study">DraftKings Creates M...</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https://www.braze.com/resources"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https://www.braze.com/customers"},{"@type":"ListItem","position":3,"name":"DraftKings Creates M...","item":"https://www.braze.com/customers/draftkings-case-study"}]}</script><div class="flex flex-col gap-6 pb-6 md:flex-row"><div class="flex shrink-0 grow basis-1/2 flex-col gap-8"><p class="flex gap-3 text-xs font-bold text-white"><span>5 min read</span></p><h1 class="text-display-md font-bold text-white">DraftKings Creates Memorable Customer Experiences with Braze Email Creative Services</h1><div class="grid grid-cols-1 flex-col gap-[18px] rounded-xl border border-white/[0.08] px-5 py-4 sm:grid-cols-3 sm:flex-row"><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Industry</span><span class="text-sm text-white">Media & Entertainment</span></div><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Product</span><span class="text-sm text-white">Email</span></div><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Region</span><span class="text-sm text-white">Americas</span></div></div></div><div class="flex max-h-[310px] shrink-0 grow basis-1/2 rounded-xl bg-gradient-case-hero"><img alt="DraftKings Creates Memorable Customer Experiences with Braze Email Creative Services" loading="lazy" width="640" height="400" decoding="async" data-nimg="1" class="aspect-ratio rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1bc6b1798a179674055e81cfb8bd7718e889bfe7-2560x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1bc6b1798a179674055e81cfb8bd7718e889bfe7-2560x1600.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1bc6b1798a179674055e81cfb8bd7718e889bfe7-2560x1600.png&w=1920&q=75"/></div></div><div class="mt-2 flex flex-col gap-8 rounded-xl border border-white bg-white/[.85] p-10 backdrop-blur-[24px] md:flex-row shadow-card"><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="alert-triangle"><use href="/icons/sprites.svg#alert-triangle"></use></svg></div><span class="text-xl font-bold text-gray-900">Problem</span><p class="text-sm text-gray-600">DraftKings faced challenges in email template optimization for dark mode and mobile devices. Creating those kinds of emails was time- and resource-consuming, which was impacting the overall user experience and engagement metrics. </p></div><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><span class="text-xl font-bold text-gray-900">Strategy</span><p class="text-sm text-gray-600">Collaborating with Braze Email Creative Services, DraftKings set out to revamp its email templates, focusing on visual and functional improvements for better display across devices and in dark mode. They were able to improve user experiences across different devices and formats, all while reducing the complexity involved with building emails.</p></div><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><span class="text-xl font-bold text-gray-900">Results</span><p class="text-sm text-gray-600">The revamped email templates have been met with positive feedback, with DraftKings anticipating notable improvements in user engagement metrics. This initiative has streamlined the email creation process, enhancing both the player experience and operational efficiency.</p></div></div></div></div><div class="container pb-10 md:pb-24"><div class="flex flex-col gap-8 md:flex-row"><div class="w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]"><div class="flex gap-4 text-gray-500 md:sticky md:top-24 md:flex-col"><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="twitter-new"><use href="/icons/sprites.svg#twitter-new"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="linkedin"><use href="/icons/sprites.svg#linkedin"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="mailbox"><use href="/icons/sprites.svg#mailbox"></use></svg></div></div></div><div class="flex flex-col gap-6 rounded-xl bg-transparent md:hidden"><img alt="Draftkings" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-[50px] w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff45175eda607bdf6648800b2531757fa00126b6b-1600x400.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff45175eda607bdf6648800b2531757fa00126b6b-1600x400.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff45175eda607bdf6648800b2531757fa00126b6b-1600x400.png&w=384&q=75"/><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">INDUSTRY</h6><button type="button" class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Media & Entertainment</button></div><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PRODUCTS USED</h6><div class="flex flex-col items-start gap-2 text-sm font-bold"><button type="button" class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Email</button></div></div></div><div class="flex shrink-0 grow basis-0 flex-col gap-12"><div class="p-8 rounded-xl border-gradient"><div class="flex flex-col gap-6"><h6 class="text-sm font-semibold uppercase text-gray-600">BY THE METRICS</h6><div class="flex flex-col gap-4 lg:flex-row"><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">4 to 5 hours</h3><p class="break-words text-md text-gray-600">Saved per week per campaign creator</p></div></div></div></div><div class="flex flex-col gap-6"><p>Based in Boston, DraftKings stands as a leader in sports entertainment offering a rich blend of sports betting, fantasy sports, and digital casino games. Driven by a mission to connect fans with the thrill of the game, DraftKings is transforming sports fandom into an interactive, engaging experience for millions across the US and beyond—one where every interaction deepens the fan's connection to the game.</p><p>The DraftKings team recognized that their email communications were not achieving this level of engagement and connection, particularly when it came to providing dark mode and mobile experiences. This prompted them to seek a solution that would not only address these specific technical issues but also enhance the overall user experience and engagement metrics. In pursuit of this goal, DraftKings turned to <a href="https://www.braze.com/resources/articles/email-creative-services-drag-and-drop-templates" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Email Creative Services</a>, an in-house managed services offering focused on producing high-quality HTML email templates to help bring brands’ email campaigns and broader email marketing strategies to life.</p><p>Alongside their <a href="https://www.braze.com/resources/articles/uplevel-your-email-program-with-braze-email-creative-services" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">dedicated Braze project manager</a>, the DraftKings team began a collaborative journey to revamp their email templates and improve the effectiveness of their digital outreach. This collaboration was not just about aesthetic improvements; it was a strategic move to leverage the Braze team's expertise to streamline the email creation process, making it more efficient, effective, and engaging for fans.</p><h3 id="h-ad37ada8592e" class="my-4 text-gray-900"><strong>Streamlined Workflows and Enhanced Creativity</strong></h3><p>With Braze Email Creative Services, DraftKings found a partner capable of addressing their specific challenges head-on. The project began with an in-depth analysis of DraftKings' existing email templates, identifying opportunities for optimization and enhancement.</p><p>The collaboration focused on:</p><ul><li class="mb-2 ml-10 list-disc">Ensuring optimal email display in <a href="https://www.braze.com/resources/articles/whats-dark-mode" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">dark mode</a> and on mobile devices.</li><li class="mb-2 ml-10 list-disc">Streamlining the email creation process, reducing reliance on external HTML contractors.</li><li class="mb-2 ml-10 list-disc">Leveraging Braze's cutting-edge technologies and in-house expertise to implement the new templates.</li></ul><p>This hands-on approach allowed DraftKings to work closely with Braze throughout the process from initial consultation to final implementation. The result was a set of revamped email templates that not only met DraftKings' high standards but also embodied the brand's <a href="https://www.braze.com/customers/how-draftkings-customizes-their-messaging-with-liquid-personalization-from-braze" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">commitment to quality and user experience</a>.</p><p>To elevate their email marketing game and enhance player engagement, DraftKings set ambitious goals leveraging the expertise and capabilities of Braze Email Creative Services. The DraftKings team identified core goals marking a successful email transformation such as:</p><ul><li class="mb-2 ml-10 list-disc">Enhancing email readability and aesthetics on all devices</li><li class="mb-2 ml-10 list-disc">Streamlining the email creation process</li><li class="mb-2 ml-10 list-disc">Boosting email engagement metrics</li></ul><p>Key components of their strategy included: </p><ul><li class="mb-2 ml-10 list-disc"><strong>Optimization for dark mode and mobile: </strong>Using Braze Email Creative Services to redesign email templates that automatically adjust for dark mode and scale perfectly on mobile devices, ensuring a consistent and engaging user experience.</li><li class="mb-2 ml-10 list-disc"><strong>Template customization and efficiency: </strong>Leveraging the Braze team’s expertise to create customizable templates that can be easily modified for various campaigns, reducing the need for external HTML coding assistance and accelerating the email production cycle.</li></ul><h3 id="h-1823184f35d3" class="my-4 text-gray-900"><strong>Step-by-Step: How DraftKings transformed their email template strategy to improve the customer experience while saving build time</strong></h3><p>At the heart of this story is the collaboration between Braze and DraftKings. Focusing on key areas like dark mode compatibility, mobile optimization, and personalization, they tackled each aspect with precision. Let’s take a closer look at how these teams worked together to bring DraftKings’ email template strategy to new heights:</p><h2 id="h-a15c4208af1e" class="my-4 text-gray-900 lg:text-display-lg"><strong>Dark mode compatibility</strong></h2><p>For many users, dark mode isn’t just a preference; it’s a necessity. DraftKings and Braze delved into the <a href="https://www.braze.com/resources/reports-and-guides/braze-email-inspiration-guide" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">intricacies of email design</a>, ensuring that every email looked stunning, irrespective of the user's theme settings. This meticulous attention to detail was a testament to their dedication to user-centric design.</p><img alt="an old version and a new version of an nfl same game parlay offer" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F208211e42560f650a4ede4a2cf3847005a147e83-2400x1210.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F208211e42560f650a4ede4a2cf3847005a147e83-2400x1210.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F208211e42560f650a4ede4a2cf3847005a147e83-2400x1210.png&w=1920&q=75"/><h2 id="h-aa4f07e51174" class="my-4 text-gray-900 lg:text-display-lg"><strong>Mobile optimization</strong></h2><p>In a world constantly on the move, DraftKings knew that their emails needed to be as <a href="https://www.braze.com/resources/articles/optimize-your-desktop-and-mobile-web-engagement-with-the-braze-web-sdk" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">mobile-friendly as their app</a>. Braze Email Creative Services’ expertise came into play, crafting emails that were not just responsive but also intuitively designed for mobile interfaces, ensuring that every call to action was just a tap away.</p><h2 id="h-b1e4987618ac" class="my-4 text-gray-900 lg:text-display-lg"><strong>Driving efficiency in the creation process</strong></h2><p>DraftKings leveraged Braze managed services to create new email templates that were visually appealing, expertly tested, and easy-to-use thanks to a drag-and-drop interface. This strategic move towards efficiency allowed the DraftKings marketing team to reduce their reliance on external HTML contractors, significantly speeding up the process from concept to execution.</p><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><div class="flex h-6 flex-row"><img alt="Draftkings logo" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff45175eda607bdf6648800b2531757fa00126b6b-1600x400.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff45175eda607bdf6648800b2531757fa00126b6b-1600x400.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff45175eda607bdf6648800b2531757fa00126b6b-1600x400.png&w=640&q=75"/></div><blockquote class="font-aribauGrotesk text-lg text-gray-900"><p>"Working with Braze, we've unlocked a new level of efficiency in our email templates that we've been striving to achieve. It's been rewarding to see how these templates bring efficiency to our campaign creators and even more so enhance the customer experience."</p><p><br/></p></blockquote><div><div class="flex items-center gap-4"><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Marissa Mias</h6><div class="hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block "></div><span class="text-md text-gray-900">CSM Specialist, Draftkings</span></div></div></div></div><h2 id="h-cf48eda7deef" class="my-4 text-gray-900 lg:text-display-lg"><strong>Scoring big: DraftKings' email revamp delivers winning results with Braze</strong></h2><p>The collaboration between DraftKings and Braze was transformative, leading to a significant improvement in the user experience. Not only did the new email template strategy enhance the aesthetic and functional quality of DraftKings' communications, but it also streamlined the entire email marketing process, making it more efficient and responsive to user needs. These successes are reinforced by results like:</p><ul><li class="mb-2 ml-10 list-disc"><strong>Increased Open Rates and User Engagement:</strong> DraftKings observed a marked improvement in email open rates and click-through rates, signaling higher user interest and engagement.</li><li class="mb-2 ml-10 list-disc"><strong>Operational Efficiency:</strong> The streamlined email creation and deployment process resulted in substantial time savings for the DraftKings marketing team, allowing them to focus on strategic initiatives and content innovation.</li></ul><h2 id="h-eb50ae570aa2" class="my-4 text-gray-900 lg:text-display-lg"><strong>Key Takeaways</strong></h2><ol><li class="mb-2 ml-10 list-decimal"><strong>Embrace collaboration for expertise: </strong>The partnership between DraftKings and Braze underscores the value of working closely with experts who understand the nuances of email marketing. For brands, leveraging specialized services like Braze Email Creative Services can provide the necessary guidance and expertise to navigate complex challenges.</li><li class="mb-2 ml-10 list-decimal"><strong>Prioritize user experience in email design: </strong>DraftKings’ focus on dark mode compatibility and mobile optimization highlights the importance of putting user experience at the forefront of email design. Brands should consider how their emails are consumed across different devices and settings to ensure every communication is accessible, visually appealing, and user-friendly.</li><li class="mb-2 ml-10 list-decimal"><strong>Simplifying processes drives results:</strong> DraftKings' use of Braze Email Creative Services to streamline their email process highlights the power of efficiency. This move allowed for quicker campaign launches and more focus on creative content, showing brands the importance of a nimble, efficient approach in keeping pace with market demands and enhancing marketing strategies.</li></ol></div><hr class="border-gray-100 bg-gray-100"/><div class="flex flex-col gap-5"><h6 class="text-sm font-semibold uppercase text-gray-600">FEATURED TOPICS</h6><div class="flex flex-wrap gap-3 text-sm font-bold"><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="Media & Entertainment search" href="/search?resource=Case Study&industry=Media%20%26%20Entertainment">Media & Entertainment</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="Email search" href="/search?resource=Case Study&productFeature=Email">Email</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="Americas search" href="/search?resource=Case Study&region=Americas">Americas</a></div></div></div><div class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="hidden flex-col gap-6 rounded-xl bg-transparent sm:bg-gray-50 sm:p-6 md:flex"><img alt="company" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-10 w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff45175eda607bdf6648800b2531757fa00126b6b-1600x400.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff45175eda607bdf6648800b2531757fa00126b6b-1600x400.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff45175eda607bdf6648800b2531757fa00126b6b-1600x400.png&w=384&q=75"/><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-bold uppercase">INDUSTRY</h6><span class="block text-left text-sm font-normal text-gray-700">Media & Entertainment</span></div><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PRODUCTS USED</h6><div class="flex flex-col items-start gap-2 text-sm font-bold"><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/product/email">Email</a></div></div></div></div></div></div></div><div class="dark bg-gray-50"><div class="container py-10 lg:py-28"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h3 id="check-out-more-case-studies" class="mb-0 text-display-md md:text-display-lg font-extrabold">Check out more Case Studies</h3></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-gray-300 text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 bg-gray-300 !text-black mt-4 lg:mt-0" href="/customers">View Case Studies</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/customers/bazaar"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="Smartphone with a Bazaar app notification: "Fresh Onion (Pakistan) 1kg is back in stock!"" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32e22a4d55d26d5dac8f00092d62257c394a6d98-2560x1600.png&w=384&q=75 1x, 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Case Study</span><span class="text-sm text-gray-500 font-extrabold">5<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign</h3></div></a></li></ul></div></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex 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Creating those kinds of emails was time- and resource-consuming, which was impacting the overall user experience and engagement metrics. \"}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-3 shrink-0 grow basis-0\",\"children\":[[\"$\",\"div\",null,{\"className\":\"mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white\",\"children\":[\"$\",\"svg\",null,{\"width\":24,\"height\":24,\"role\":\"img\",\"aria-label\":\"presentation-chart-01\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#presentation-chart-01\"}]}]}],[\"$\",\"span\",null,{\"className\":\"text-xl font-bold text-gray-900\",\"children\":\"Strategy\"}],[\"$\",\"p\",null,{\"className\":\"text-sm text-gray-600\",\"children\":\"Collaborating with Braze Email Creative Services, DraftKings set out to revamp its email templates, focusing on visual and functional improvements for better display across devices and in dark mode. They were able to improve user experiences across different devices and formats, all while reducing the complexity involved with building emails.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-3 shrink-0 grow basis-0\",\"children\":[[\"$\",\"div\",null,{\"className\":\"mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white\",\"children\":[\"$\",\"svg\",null,{\"width\":24,\"height\":24,\"role\":\"img\",\"aria-label\":\"trend-up-01\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#trend-up-01\"}]}]}],[\"$\",\"span\",null,{\"className\":\"text-xl font-bold text-gray-900\",\"children\":\"Results\"}],[\"$\",\"p\",null,{\"className\":\"text-sm text-gray-600\",\"children\":\"The revamped email templates have been met with positive feedback, with DraftKings anticipating notable improvements in user engagement metrics. This initiative has streamlined the email creation process, enhancing both the player experience and operational efficiency.\"}]]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"container pb-10 md:pb-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-8 md:flex-row\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex gap-4 text-gray-500 md:sticky md:top-24 md:flex-col\",\"children\":[[\"$\",\"$L34\",null,{\"className\":\"w-fit cursor-pointer text-gray-500 hover:text-primary-500\",\"title\":\"DraftKings Creates Memorable Customer Experiences with Braze Email Creative Services\",\"body\":\"DraftKings, a leader in online sports betting, casino and fantasy sports, leveraged Braze Email Creative Services to master email optimization for dark mode and mobile devices, significantly enhancing user experience and streamlining content creation.\",\"type\":\"twitter\"}],[\"$\",\"$L34\",null,{\"className\":\"w-fit cursor-pointer text-gray-500 hover:text-primary-500\",\"title\":\"DraftKings Creates Memorable Customer Experiences with Braze Email Creative Services\",\"body\":\"DraftKings, a leader in online sports betting, casino and fantasy sports, leveraged Braze Email Creative Services to master email optimization for dark mode and mobile devices, significantly enhancing user experience and streamlining content creation.\",\"type\":\"linkedin\"}],[\"$\",\"$L34\",null,{\"className\":\"w-fit cursor-pointer text-gray-500 hover:text-primary-500\",\"title\":\"DraftKings Creates Memorable Customer Experiences with Braze Email Creative Services\",\"body\":\"DraftKings, a leader in online sports betting, casino and fantasy sports, leveraged Braze Email Creative Services to master email optimization for dark mode and mobile devices, significantly enhancing user experience and streamlining content creation.\",\"type\":\"mailbox\"}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-6 rounded-xl bg-transparent md:hidden\",\"children\":[[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f45175eda607bdf6648800b2531757fa00126b6b-1600x400.png\",\"width\":130,\"height\":40,\"alt\":\"Draftkings\",\"className\":\"h-[50px] w-fit\"}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-2 text-gray-600\",\"children\":[[\"$\",\"h6\",null,{\"className\":\"text-sm font-semibold uppercase\",\"children\":\"INDUSTRY\"}],[[\"$\",\"button\",\"media-entertainment-0\",{\"type\":\"button\",\"className\":\"block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700\",\"children\":\"Media \u0026 Entertainment\"}]]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-2 text-gray-600\",\"children\":[[\"$\",\"h6\",null,{\"className\":\"text-sm font-semibold uppercase\",\"children\":\"PRODUCTS USED\"}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-2 text-sm font-bold\",\"children\":[[\"$\",\"button\",\"email-0\",{\"type\":\"button\",\"className\":\"block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700\",\"children\":\"Email\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex shrink-0 grow basis-0 flex-col gap-12\",\"children\":[[\"$\",\"div\",null,{\"className\":\"p-8 rounded-xl border-gradient\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-6\",\"children\":[[\"$\",\"h6\",null,{\"className\":\"text-sm font-semibold uppercase text-gray-600\",\"children\":\"BY THE METRICS\"}],\"$undefined\",[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 lg:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex shrink-0 grow basis-0 flex-col gap-1\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"text-gradient-purple text-display-lg font-bold\",\"children\":\"4 to 5 hours\"}],[\"$\",\"p\",null,{\"className\":\"break-words text-md text-gray-600\",\"children\":\"Saved per week per campaign creator\"}]]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-6\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Based in Boston, DraftKings stands as a leader in sports entertainment offering a rich blend of sports betting, fantasy sports, and digital casino games. Driven by a mission to connect fans with the thrill of the game, DraftKings is transforming sports fandom into an interactive, engaging experience for millions across the US and beyond—one where every interaction deepens the fan's connection to the game.\"]}],[\"$\",\"p\",null,{\"children\":[\"The DraftKings team recognized that their email communications were not achieving this level of engagement and connection, particularly when it came to providing dark mode and mobile experiences. This prompted them to seek a solution that would not only address these specific technical issues but also enhance the overall user experience and engagement metrics. In pursuit of this goal, DraftKings turned to \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/email-creative-services-drag-and-drop-templates\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze Email Creative Services\"]}],\", an in-house managed services offering focused on producing high-quality HTML email templates to help bring brands’ email campaigns and broader email marketing strategies to life.\"]}],[\"$\",\"p\",null,{\"children\":[\"Alongside their \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/uplevel-your-email-program-with-braze-email-creative-services\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"dedicated Braze project manager\"]}],\", the DraftKings team began a collaborative journey to revamp their email templates and improve the effectiveness of their digital outreach. This collaboration was not just about aesthetic improvements; it was a strategic move to leverage the Braze team's expertise to streamline the email creation process, making it more efficient, effective, and engaging for fans.\"]}],[\"$\",\"h3\",null,{\"id\":\"h-ad37ada8592e\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Streamlined Workflows and Enhanced Creativity\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"With Braze Email Creative Services, DraftKings found a partner capable of addressing their specific challenges head-on. The project began with an in-depth analysis of DraftKings' existing email templates, identifying opportunities for optimization and enhancement.\"]}],[\"$\",\"p\",null,{\"children\":[\"The collaboration focused on:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"Ensuring optimal email display in \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/whats-dark-mode\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"dark mode\"]}],\" and on mobile devices.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"Streamlining the email creation process, reducing reliance on external HTML contractors.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"Leveraging Braze's cutting-edge technologies and in-house expertise to implement the new templates.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"This hands-on approach allowed DraftKings to work closely with Braze throughout the process from initial consultation to final implementation. The result was a set of revamped email templates that not only met DraftKings' high standards but also embodied the brand's \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/customers/how-draftkings-customizes-their-messaging-with-liquid-personalization-from-braze\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"commitment to quality and user experience\"]}],\".\"]}],[\"$\",\"p\",null,{\"children\":[\"To elevate their email marketing game and enhance player engagement, DraftKings set ambitious goals leveraging the expertise and capabilities of Braze Email Creative Services. The DraftKings team identified core goals marking a successful email transformation such as:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"Enhancing email readability and aesthetics on all devices\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"Streamlining the email creation process\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"Boosting email engagement metrics\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Key components of their strategy included: \"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Optimization for dark mode and mobile: \"]}],\"Using Braze Email Creative Services to redesign email templates that automatically adjust for dark mode and scale perfectly on mobile devices, ensuring a consistent and engaging user experience.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Template customization and efficiency: \"]}],\"Leveraging the Braze team’s expertise to create customizable templates that can be easily modified for various campaigns, reducing the need for external HTML coding assistance and accelerating the email production cycle.\"]}]]}],[\"$\",\"h3\",null,{\"id\":\"h-1823184f35d3\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Step-by-Step: How DraftKings transformed their email template strategy to improve the customer experience while saving build time\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"At the heart of this story is the collaboration between Braze and DraftKings. Focusing on key areas like dark mode compatibility, mobile optimization, and personalization, they tackled each aspect with precision. Let’s take a closer look at how these teams worked together to bring DraftKings’ email template strategy to new heights:\"]}],[\"$\",\"h2\",null,{\"id\":\"h-a15c4208af1e\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Dark mode compatibility\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"For many users, dark mode isn’t just a preference; it’s a necessity. DraftKings and Braze delved into the \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-email-inspiration-guide\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"intricacies of email design\"]}],\", ensuring that every email looked stunning, irrespective of the user's theme settings. This meticulous attention to detail was a testament to their dedication to user-centric design.\"]}],[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/208211e42560f650a4ede4a2cf3847005a147e83-2400x1210.png\",\"alt\":\"an old version and a new version of an nfl same game parlay offer\",\"width\":800,\"height\":600,\"className\":\"w-auto max-w-full self-start overflow-hidden rounded-xl\",\"loading\":\"lazy\"}],[\"$\",\"h2\",null,{\"id\":\"h-aa4f07e51174\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Mobile optimization\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"In a world constantly on the move, DraftKings knew that their emails needed to be as \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/optimize-your-desktop-and-mobile-web-engagement-with-the-braze-web-sdk\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"mobile-friendly as their app\"]}],\". Braze Email Creative Services’ expertise came into play, crafting emails that were not just responsive but also intuitively designed for mobile interfaces, ensuring that every call to action was just a tap away.\"]}],[\"$\",\"h2\",null,{\"id\":\"h-b1e4987618ac\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Driving efficiency in the creation process\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"DraftKings leveraged Braze managed services to create new email templates that were visually appealing, expertly tested, and easy-to-use thanks to a drag-and-drop interface. This strategic move towards efficiency allowed the DraftKings marketing team to reduce their reliance on external HTML contractors, significantly speeding up the process from concept to execution.\"]}],[\"$\",\"div\",null,{\"className\":\"relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex h-6 flex-row\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f45175eda607bdf6648800b2531757fa00126b6b-1600x400.png\",\"alt\":\"Draftkings logo\",\"width\":200,\"height\":24,\"className\":\"h-full w-auto object-contain\"}]}],[\"$\",\"blockquote\",null,{\"className\":\"font-aribauGrotesk text-lg text-gray-900\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"\\\"Working with Braze, we've unlocked a new level of efficiency in our email templates that we've been striving to achieve. It's been rewarding to see how these templates bring efficiency to our campaign creators and even more so enhance the customer experience.\\\"\"]}],[\"$\",\"p\",null,{\"children\":[\"\",[\"$\",\"br\",null,{}],\"\"]}]]}],[\"$\",\"div\",null,{\"children\":[\"$\",\"div\",null,{\"className\":\"flex items-center gap-4\",\"children\":[null,[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center\",\"children\":[[\"$\",\"h6\",null,{\"className\":\"text-md font-semibold text-gray-900 sm:text-lg\",\"children\":\"Marissa Mias\"}],[[\"$\",\"div\",null,{\"className\":\"hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block \"}],[\"$\",\"span\",null,{\"className\":\"text-md text-gray-900\",\"children\":\"CSM Specialist, Draftkings\"}]]]}]]}]}],false]}],[\"$\",\"h2\",null,{\"id\":\"h-cf48eda7deef\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Scoring big: DraftKings' email revamp delivers winning results with Braze\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"The collaboration between DraftKings and Braze was transformative, leading to a significant improvement in the user experience. Not only did the new email template strategy enhance the aesthetic and functional quality of DraftKings' communications, but it also streamlined the entire email marketing process, making it more efficient and responsive to user needs. These successes are reinforced by results like:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Increased Open Rates and User Engagement:\"]}],\" DraftKings observed a marked improvement in email open rates and click-through rates, signaling higher user interest and engagement.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Operational Efficiency:\"]}],\" The streamlined email creation and deployment process resulted in substantial time savings for the DraftKings marketing team, allowing them to focus on strategic initiatives and content innovation.\"]}]]}],[\"$\",\"h2\",null,{\"id\":\"h-eb50ae570aa2\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Key Takeaways\"]}]]}],[\"$\",\"ol\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Embrace collaboration for expertise: \"]}],\"The partnership between DraftKings and Braze underscores the value of working closely with experts who understand the nuances of email marketing. For brands, leveraging specialized services like Braze Email Creative Services can provide the necessary guidance and expertise to navigate complex challenges.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Prioritize user experience in email design: \"]}],\"DraftKings’ focus on dark mode compatibility and mobile optimization highlights the importance of putting user experience at the forefront of email design. Brands should consider how their emails are consumed across different devices and settings to ensure every communication is accessible, visually appealing, and user-friendly.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Simplifying processes drives results:\"]}],\" DraftKings' use of Braze Email Creative Services to streamline their email process highlights the power of efficiency. This move allowed for quicker campaign launches and more focus on creative content, showing brands the importance of a nimble, efficient approach in keeping pace with market demands and enhancing marketing strategies.\"]}]]}]]}],null,[\"$\",\"hr\",null,{\"className\":\"border-gray-100 bg-gray-100\"}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-5\",\"children\":[[\"$\",\"h6\",null,{\"className\":\"text-sm font-semibold uppercase text-gray-600\",\"children\":\"FEATURED TOPICS\"}],[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 text-sm font-bold\",\"children\":[[[\"$\",\"$L2a\",\"media-entertainment\",{\"href\":\"/search?resource=Case Study\u0026industry=Media%20%26%20Entertainment\",\"className\":\"block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700\",\"aria-label\":\"Media \u0026 Entertainment search\",\"children\":\"Media \u0026 Entertainment\"}]],[[\"$\",\"$L2a\",\"email\",{\"href\":\"/search?resource=Case 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