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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Storyly" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff59906c685eacfd613a7e1d0c8c900f205cd6dbe-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff59906c685eacfd613a7e1d0c8c900f205cd6dbe-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff59906c685eacfd613a7e1d0c8c900f205cd6dbe-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Storyly</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Personalization">Message Personalization</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Dynamic+Content">Dynamic Content</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_personalization/dynamic_content/visual_and_interactive_content/storyly#storyly">View Documentation</a><a href="https://www.storyly.io/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Storyly?</h3><div class="flex flex-col gap-6"><p>Storyly is a user engagement platform enabling brands to embed mobile-native Stories in their mobile apps and websites through the integration of an SDK.</p><p>Storyly Stories create an additional channel to deliver any marketing content in full-screen and interactive format, communicate with users/visitors and help marketers build long-lasting relationships with their audience.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>With the Braze-Storyly integration, customers can combine the rich data in Braze (such as customer data, dynamic segments, personalization) with Storyly Stories. As a result, Stories become a new channel in 360-degree communication to drive greater action with full-screen, personalized, targeted, actionable, visually rich content.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">View More</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="What a Successful Mobile Shopping Journey Looks Like—And How to Make It Happen" href="/resources/articles/what-a-successful-mobile-shopping-journey-looks-like-and-how-to-make-it-happen"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="What a Successful Mobile Shopping Journey Looks Like—And How to Make It Happen" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F14d1a47243d190803a8a841b2ece7fce90e4ae3e-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F14d1a47243d190803a8a841b2ece7fce90e4ae3e-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F14d1a47243d190803a8a841b2ece7fce90e4ae3e-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">What a Successful Mobile Shopping Journey Looks Like—And How to Make It Happen</h4><span class="text-sm font-bold text-gray-500">December 05, 2022</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Today’s Customers Expect Real-Time Personalization—Can You Deliver?" href="/resources/articles/todays-customers-expect-real-time-personalization-can-you-deliver"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Today’s Customers Expect Real-Time Personalization—Can You Deliver?" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdc12087af0f88e5f38f34351912c6acce3667f66-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdc12087af0f88e5f38f34351912c6acce3667f66-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdc12087af0f88e5f38f34351912c6acce3667f66-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Today’s Customers Expect Real-Time Personalization—Can You Deliver?</h4><span class="text-sm font-bold text-gray-500">December 06, 2022</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex 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h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center 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The answer has been clear to many of us for some time: Right message + right place + right time. But if it’s so simple, why is it that so many of us are getting it wrong when it comes to engaging, successful mobile shopping journeys?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f229419deae\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f229419deae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the main reasons: Customer habits, interests, and expectations have massively evolved. Social media has completely transformed the way customers engage with brands. Data privacy and security have never been more in flux. So, let’s talk about some of the conversations that my friends and I at Storyly believe we should all be having.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1315b3070ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1315b3070ee0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalization and Zero-Party Data\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b21f7df4130e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b21f7df4130e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customers continue to show us time and time again through their behaviors (\"},{\"_key\":\"b21f7df4130e1\",\"_type\":\"span\",\"marks\":[\"104fd4a1d457\"],\"text\":\"and through their self report)\"},{\"_key\":\"b21f7df4130e2\",\"_type\":\"span\",\"marks\":[],\"text\":\" that they expect brands to know them on a personal level. Simultaneously, we hear calls for data privacy, consumer ownership of their digital persona, decentralization, and more. So marketers are left with the challenge of creating experiences that are personalized, but that don’t feel like someone is following them down the street. There’s been a lot of talk about earning customers’ data—moving away from third-party and toward first-party data-gathering.\"}],\"markDefs\":[{\"_key\":\"104fd4a1d457\",\"_type\":\"link\",\"href\":\"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"}],\"style\":\"normal\"},{\"_key\":\"1a3d28af77b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a3d28af77b20\",\"_type\":\"span\",\"marks\":[],\"text\":\"I’d like to challenge my fellow marketers to take it one step further: \"},{\"_key\":\"1a3d28af77b21\",\"_type\":\"span\",\"marks\":[\"7683a5a60450\"],\"text\":\"Zero-party data\"},{\"_key\":\"1a3d28af77b22\",\"_type\":\"span\",\"marks\":[],\"text\":\". The difference between first- and zero–party data is that, while first-party data is collected through web and app activity, zero-party data is collected directly from customers. It’s the difference between noticing that your partner spends a lot of time in the mystery section of the bookstore versus asking them outright who their favorite author is. In the first situation, you might buy them a Sherlock Holmes set that they will like; in the second, you can buy them an Agatha Christie set you know they’ll love.\"}],\"markDefs\":[{\"_key\":\"7683a5a60450\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-316155\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"a6df10c63caa\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6df10c63caa0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Embracing and Creating Moments\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"addf017cc40c\",\"_type\":\"block\",\"children\":[{\"_key\":\"addf017cc40c0\",\"_type\":\"span\",\"marks\":[\"6112c039d18f\"],\"text\":\"Forrester\"},{\"_key\":\"addf017cc40c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" calls them mobile moments; \"},{\"_key\":\"addf017cc40c2\",\"_type\":\"span\",\"marks\":[\"450f903b8605\"],\"text\":\"Google\"},{\"_key\":\"addf017cc40c3\",\"_type\":\"span\",\"marks\":[],\"text\":\" calls them micro moments. Whatever you call them, these are the points in time when our customers are most engaged, most interested in spending, most ready to be shown that our brands are here for them.\"}],\"markDefs\":[{\"_key\":\"6112c039d18f\",\"_type\":\"link\",\"href\":\"https://www.forrester.com/report/mobile-moments-transform-customer-experience/RES113101\"},{\"_key\":\"450f903b8605\",\"_type\":\"link\",\"href\":\"https://www.thinkwithgoogle.com/marketing-strategies/micro-moments/\"}],\"style\":\"normal\"},{\"_key\":\"8f4011c0173d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f4011c0173d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Outside of micro moments are moments in which our customers are not necessarily seeking anything at all. This is where we have a real opportunity to play a new role in our customers’ lives. 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When customers log on to your app or mobile site, they are greeted with dynamic, full-screen videos and images they intrinsically know how to interact with because of their social media habits.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1abdecdddf92\",\"_type\":\"block\",\"children\":[{\"_key\":\"1abdecdddf920\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you partner with technology like Braze, you’re able to make these experiences even more thoughtful and personalized. With the Braze platform’s robust customer data collection capabilities and Storyly’s engaging data-collection capacity through interactive stickers, brands create a feedback loop of first-and (increasingly) zero-party data that better your experience throughout your customer journey—from discovery, to purchase, to support, and back again.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4b2b21676e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4b2b21676e60\",\"_type\":\"span\",\"marks\":[],\"text\":\"What might this look like in practice? Let’s say you’re a clothing retailer. One day, while your customer is scrolling through their phone, they hop on to your app, tap on a Story and watch a video Story highlighting an upcoming collaboration with their favorite music artist. There’s a poll asking “Want to be alerted for the drop?” They tap yes and continue to explore the inventory. A week later, they get a proactive push notification powered by Braze saying, “It’s time! The collaboration is here! Tap to check it out.” Braze deep links them to the right page in the app. They immediately purchase a pair of sneakers and earn a promo code for their next order. The next time they log on to your app, they’re greeted with a story saying “Welcome back! Ready to use your 10% discount?” they hit “Let’s do it!” and it’s immediately added to the cart for their next shopping session.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8223615046e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"8223615046e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is what a seamless, personalized shopping experience looks like to us at Storyly. All systems are connected, from the initial session to the proactive engagement and back to shopping again. Long-term engagement, engaging, visual content in a format customers love, powered by zero-party data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d087d522e19\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d087d522e190\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Learn more about the power of Story-driven retail through Storyly’s \"},{\"_key\":\"3d087d522e191\",\"_type\":\"span\",\"marks\":[\"em\",\"b7358bec3338\"],\"text\":\"eBook on delivering the best mobile retail experiences\"},{\"_key\":\"3d087d522e192\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" during the holiday season.\"}],\"markDefs\":[{\"_key\":\"b7358bec3338\",\"_type\":\"link\",\"href\":\"https://www.storyly.io/mobile-retail-ebook?utm_source=braze\u0026utm_medium=blog\u0026utm_campaign=mobileshopping\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/14d1a47243d190803a8a841b2ece7fce90e4ae3e-1500x1500.png\",\"publishedDate\":\"2022-12-05T14:01:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a28114415cf8b07d1ed2c3719d94da4383c427b6-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"We all know there’s no “secret sauce” to customer engagement. 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At our annual customer engagement conference, \"},{\"_key\":\"5ee32c8514201\",\"_type\":\"span\",\"marks\":[\"a1a96a8c4d6e\"],\"text\":\"FORGE 2022\"},{\"_key\":\"5ee32c8514202\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\", \"},{\"_key\":\"5ee32c8514203\",\"_type\":\"span\",\"marks\":[],\"text\":\"we connected with experts from \"},{\"_key\":\"5ee32c8514204\",\"_type\":\"span\",\"marks\":[\"9c0d4e515492\"],\"text\":\"Meetup\"},{\"_key\":\"5ee32c8514205\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"5ee32c8514206\",\"_type\":\"span\",\"marks\":[\"19907e90dc01\"],\"text\":\"VSCO\"},{\"_key\":\"5ee32c8514207\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"5ee32c8514208\",\"_type\":\"span\",\"marks\":[\"794ade1ddf09\"],\"text\":\"Storyly\"},{\"_key\":\"5ee32c8514209\",\"_type\":\"span\",\"marks\":[],\"text\":\" to get their take on how marketers can serve up \"},{\"_key\":\"5ee32c85142010\",\"_type\":\"span\",\"marks\":[\"72addd7ef6c1\"],\"text\":\"personalized customer experiences\"},{\"_key\":\"5ee32c85142011\",\"_type\":\"span\",\"marks\":[],\"text\":\" in the moment to drive stronger relationships.\"}],\"markDefs\":[{\"_key\":\"a1a96a8c4d6e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-381871\",\"_type\":\"reference\"}},{\"_key\":\"9c0d4e515492\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82255\",\"_type\":\"reference\"}},{\"_key\":\"19907e90dc01\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-114549\",\"_type\":\"reference\"}},{\"_key\":\"794ade1ddf09\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-338414\",\"_type\":\"reference\"}},{\"_key\":\"72addd7ef6c1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-167087\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b39bc35cf7a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b39bc35cf7a20\",\"_type\":\"span\",\"marks\":[],\"text\":\"3 Best Practices for Real-Time Personalization\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c7d8c15f1b1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7d8c15f1b1b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"#1: Know when real-time outreach matters (and when it doesn’t)\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3b22cab8c9c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b22cab8c9c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Certain marketing outreach, such as \"},{\"_key\":\"3b22cab8c9c31\",\"_type\":\"span\",\"marks\":[\"1fef4274275a\"],\"text\":\"transactional messaging\"},{\"_key\":\"3b22cab8c9c32\",\"_type\":\"span\",\"marks\":[],\"text\":\"—notifications about subscription confirmations, cancellations, billing issues, and likes or reposts of content—should be sent in the moment.\"}],\"markDefs\":[{\"_key\":\"1fef4274275a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7037\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"10a2a140651a\",\"_type\":\"block\",\"children\":[{\"_key\":\"10a2a140651a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Marketing messaging \"},{\"_key\":\"10a2a140651a1\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"can\"},{\"_key\":\"10a2a140651a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" be sent asynchronously but there are times when timeliness is still important,” according to Nisha Mehta, Senior Manager, Lifecycle Marketing at VSCO. This includes sending an in-app upsell after a user completes a specific action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e7781d0526eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7781d0526eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Knowing when something is urgent or time sensitive takes empathy. It’s up to marketers to ensure that recipients receive communications that are important right away while also making sure that sending a given notification won’t be simply another disruption in a customer’s day.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98cd71ae94c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"98cd71ae94c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"“An example of good timeliness: A member joins a Meetup group, and an event gets announced or a discussion is happening in the lead up to that event about where to meet at the destination,” explained Brian Munn, Senior Lifecycle Marketing Manager at Meetup. These are the types of messages that are core to why someone has joined a Meetup in the first place, he adds.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"688d3f5eef49\",\"_type\":\"block\",\"children\":[{\"_key\":\"688d3f5eef490\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing campaigns that should be sent in real time happen during specific moments. “These are the moments that mobile users turn to their devices with an intent to learn something, to buy something, to watch something,” explained Daniele Di Nunzio, VP of Sales at Storyly. These are times that users want to do something—right in the moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16f918fd8993\",\"_type\":\"block\",\"children\":[{\"_key\":\"16f918fd89930\",\"_type\":\"span\",\"marks\":[],\"text\":\"“If brands want to be relevant, they have to satisfy the user’s desire right there and via the channel they prefer,” Daniele added.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0607dd095550\",\"_type\":\"block\",\"children\":[{\"_key\":\"0607dd0955500\",\"_type\":\"span\",\"marks\":[],\"text\":\"#2: Leverage \"},{\"_key\":\"0607dd0955501\",\"_type\":\"span\",\"marks\":[\"be87d67e3e43\"],\"text\":\"cross-channel messaging\"}],\"markDefs\":[{\"_key\":\"be87d67e3e43\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17866\",\"_type\":\"reference\"}}],\"style\":\"h3\"},{\"_key\":\"9cda01e5bddc\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cda01e5bddc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Both Meetup and VSCO utilize a cross-channel approach to send the right messages via the right channels at the right time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fe1d69f6e9a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fe1d69f6e9a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Munn looks at all of his customer touchpoints and determines which channels—among push, email, and in-app—makes the most sense for engaging with a given customer during a specific moment within their customer lifecycle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"37896aab5d1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"37896aab5d1a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more time-sensitive messaging, for example, both Meetup and VSCO send users push notifications, whereas for messages related to user onboarding and education, email is often a better fit.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43ce7db6b73b\",\"_type\":\"block\",\"children\":[{\"_key\":\"43ce7db6b73b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"#3: Get the data you need to personalize experiences\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1d4aa46413b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d4aa46413b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"To power VSCO’s real-time personalized messaging campaigns, the brand taps user actions (events) and user properties or attributes to guide \"},{\"_key\":\"1d4aa46413b41\",\"_type\":\"span\",\"marks\":[\"406c16f01be2\"],\"text\":\"user segmentation\"},{\"_key\":\"1d4aa46413b42\",\"_type\":\"span\",\"marks\":[],\"text\":\" and to trigger the appropriate campaigns.\"}],\"markDefs\":[{\"_key\":\"406c16f01be2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83210\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9c7e57190950\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c7e571909500\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best way to send contextually relevant campaigns is to start investing in \"},{\"_key\":\"9c7e571909501\",\"_type\":\"span\",\"marks\":[\"c3c79cf812aa\"],\"text\":\"zero-party data\"},{\"_key\":\"9c7e571909502\",\"_type\":\"span\",\"marks\":[],\"text\":\", also known as earned data, a term Forrester has coined to describe data that customers knowingly and intentionally share with brands to improve their experiences, says Daniele. 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