<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/error-dd60d587403470f5.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/1676-f96bfff22fcccc06.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>One Marketing - Braze Solutions Partners</title><meta name="description" content="We design, engineer and run marketing ecosystems.
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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to solutions partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/solutions-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to one marketing" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/solutions-partners/one-marketing">One Marketing</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/solutions-partners"},{"@type":"ListItem","position":2,"name":"One Marketing","item":"https://www.braze.com/partners/solutions-partners/one-marketing"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="One Marketing" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9cfa26dbd56b3f9844fa3ed9f3cf47048effcad1-1151x100.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9cfa26dbd56b3f9844fa3ed9f3cf47048effcad1-1151x100.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9cfa26dbd56b3f9844fa3ed9f3cf47048effcad1-1151x100.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">One Marketing</h2><div class="flex flex-row gap-2"><svg width="24" height="24" role="img" aria-label="marker-pin-04"><use href="/icons/sprites.svg#marker-pin-04"></use></svg><p class="max-w-screen-md">Denmark</p></div><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=solutions&region=EMEA">EMEA</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=solutions&region=Europe">Europe</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.onemarketing.dk/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Regions</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">EMEA</span><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Europe</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is One Marketing?</h3><div class="flex flex-col gap-6"><p>We design, engineer and run marketing ecosystems.</p><p>We partner with our Nordic clients to design blueprints for valuable customer experiences and engineer them with data and marketing technology. 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Coco Janze Lucas, Principal Customer Success Manager, Enterprise at Braze, sat down with Kanchan Lad, Papa Johns UK’s Senior Product Manager of Martech and Loyalty—and winner of the 2024 Marketing Leader of the Year Torchie award—to discuss the company’s successful cross-channel strategies and how they made those strategies simple for everyone to implement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6cc32c752621\",\"_type\":\"block\",\"children\":[{\"_key\":\"39cfc56607d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Papa Johns has over 400 stores in the UK, each of them offering pizza delivery and pickup. After the disruption caused by the COVID-19 pandemic, the brand adopted a customer retention strategy to maximize loyalty from pizzaholics they’d already acquired.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b48aa9339f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"df6c26130f2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"But like many businesses, they were limited by a fragmented tech stack made up of unfit-for-purpose legacy systems. Those challenges included:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4507cf28e2d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"f00fb27ff9160\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cohesive customer journeys were impossible with every channel managed separately\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"835b595942af\",\"_type\":\"block\",\"children\":[{\"_key\":\"40d76c74bf720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data lag prevented contextual communication and real-time conversions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"24b22b103276\",\"_type\":\"block\",\"children\":[{\"_key\":\"407928ef2a530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Complex multi-platform management bogged the team down\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6c7b79a1284\",\"_type\":\"block\",\"children\":[{\"_key\":\"e46e4d199f650\",\"_type\":\"span\",\"marks\":[],\"text\":\"Franchisees were unable to access or act on customer data\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c2e4c058f35\",\"_type\":\"block\",\"children\":[{\"_key\":\"8910e12dae9a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Knowing cross-channel customer engagement could create better experiences that boost return customers and revenue, Papa Johns UK implemented Braze to manage five marketing channels on a single platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8bb77a7b74a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffee42f6f77b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze allowed them to migrate three existing systems (email, SMS, and push notifications) and introduce two more (Content Cards and in-app messaging), with the latter two significantly expanding the company’s ability to reach users with messages, as they don’t require opt-in to use. The result? During the 80-day migration period, Papa Johns UK saw a 30% uplift in transactions YoY and higher return customers, an encouraging sign of success to come.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9059b9017a97\",\"_type\":\"block\",\"children\":[{\"_key\":\"2761b28329e50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are three ways Braze enabled Papa Johns UK to both simplify and amplify their customer engagement strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4127608300b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a6af286769c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3 ways Braze simplifies and amplifies engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3a86c2bcee50\",\"_type\":\"block\",\"children\":[{\"_key\":\"2720665d308a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Faster campaign deployment\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ab43b8f2067b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9caa5730bda80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Papa Johns can mobilize campaigns much faster since implementing Braze. In fact, they can now “launch marketing campaigns within minutes.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0159ab48529d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2480b5343d790\",\"_type\":\"span\",\"marks\":[],\"text\":\"The first and most obvious time-savings is the ability to manage every channel from a single platform. No more sinking time and energy into de-siloing data or creating and coordinating campaigns across multiple systems.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"96b27619e5ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8dbacbd87590\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, Braze is also packed with automation tools to make marketers’ lives simpler. Kanchan highlights how BrazeAI™ boosts team productivity and quickly overcomes blank-page-itis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4364788247d\",\"_type\":\"block\",\"children\":[{\"_key\":\"be18a5ab42c10\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"According to Kanchan, “There are lots of interesting things that we’re using with Braze. We don’t have a copywriter or creative team in-house, so we are completely relying on Braze to do that fab job. It saves time on routine copywriting, freeing up time for creative brainstorming and strategy development.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16f4a2aeb176\",\"_type\":\"richImage\",\"alt\":\"a quote from kanchan lad senior product manager of martech and loyalty\",\"asset\":{\"_ref\":\"image-f4b1188a8866399babb2e6ff68272fb01160b684-1200x451-png\",\"_type\":\"reference\"}},{\"_key\":\"ddcca8e0607b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1078312c87830\",\"_type\":\"span\",\"marks\":[],\"text\":\"When it comes to \"},{\"_key\":\"1078312c87831\",\"_type\":\"span\",\"marks\":[\"5f5689172ccc\"],\"text\":\"testing and marketing experimentation\"},{\"_key\":\"1078312c87832\",\"_type\":\"span\",\"marks\":[],\"text\":\", Braze simplifies things further with AI-powered personalization and optimization. Kanchan says BrazeAI™ tools “rapidly generate variants to test.” Then you can automatically shift customers to the journey, path, or message that drives the highest engagement and conversions.\"}],\"markDefs\":[{\"_key\":\"5f5689172ccc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/testing-experimentation\"}],\"style\":\"normal\"},{\"_key\":\"fd917bf43c1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"65dd16aae4300\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Localized communication made easy\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3fc85011d21b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d82332e57bb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"A major success for the team? Enabling Papa Johns UK franchisees to manage their own marketing campaigns. Braze allows franchisees to access centrally-held point-of-sale data to power personalized communication with their local audiences—and to do this simply and easily.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"faafc6434386\",\"_type\":\"block\",\"children\":[{\"_key\":\"1635823cbea20\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to create an accessible user interface for their franchisees, Papa Johns UK turned to Braze Alloys solutions partner \"},{\"_key\":\"1635823cbea21\",\"_type\":\"span\",\"marks\":[\"53ba55e1a1ad\"],\"text\":\"ConsultMyApp\"},{\"_key\":\"1635823cbea22\",\"_type\":\"span\",\"marks\":[],\"text\":\" to build a custom interface on top of Braze. The Braze platform’s flexible architecture allows Papa Johns UK to have a fully-customized UI for their franchisees to access, making it possible to use Braze to send self-serve SMS campaigns to their own locations in just four steps. They can select custom attributes (such as past purchases, favorite pizza, or customer satisfaction score) to target local customers with messages designed to engage and convert.\"}],\"markDefs\":[{\"_key\":\"53ba55e1a1ad\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/solutions-partners/consultmyapp\"}],\"style\":\"normal\"},{\"_key\":\"30c6f4c3f5e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f8142aaa59b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the launch month of this easy-to-use feature, Papa Johns UK has seen a 400% uplift in revenue from this channel alone, which proves the benefit to QSR brands of providing simple systems that let franchisees drive their business forward.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"94c511bcb567\",\"_type\":\"block\",\"children\":[{\"_key\":\"4729ecca08f20\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Kanchan states, “It’s incredibly powerful and works in lots of different ways. Better efficiencies, no wasted spend, and higher transactions for stores.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72c0325d3eec\",\"_type\":\"richImage\",\"alt\":\"a quote by kanchan lad senior product manager of martech and loyalty\",\"asset\":{\"_ref\":\"image-48aa03a999eba6ebfa8709d082f6f4ce494e7864-1200x443-png\",\"_type\":\"reference\"}},{\"_key\":\"aef53ae4646a\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b8b3a3e81d4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Simpler customer journeys\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"88f4bbe41727\",\"_type\":\"block\",\"children\":[{\"_key\":\"63ee60ccac66\",\"_type\":\"span\",\"marks\":[],\"text\":\"One element of a successful marketing strategy that often gets overlooked is the importance of simplifying the customer’s journey to completing a purchase. Too often, businesses put barriers in the way such as muddled messaging or unclear calls to action—and that costs sales.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4add65007c47\",\"_type\":\"block\",\"children\":[{\"_key\":\"71ce254d97390\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is another way Braze has helped Papa Johns UK amplify its marketing impact. Better personalization based on past purchases makes offers irresistible, presenting customers with great deals on their favorite meals.\\n\"},{\"_key\":\"d1e8ec6b79a9\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"“We’re cutting down barriers to purchase for customers. Any kind of segmentation or targeting that makes our customer journey experience better… We’re on it!” says Kanchan.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d0b6360b398\",\"_type\":\"richImage\",\"alt\":\"a quote from kanchan lad senior product manager of martech and loyalty\",\"asset\":{\"_ref\":\"image-5339b18a82d14794c4301449bfa4d687c575ce6e-1200x443-png\",\"_type\":\"reference\"}},{\"_key\":\"cb7d43a82d4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"25d97b759a740\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, when the brand launched their new tandoori pizza range, they could easily access historical data on customers who had previously bought tandoori sides or toppings. This allowed them to focus their budget on those most likely to spice up their lives with the new range, and drive a tastier return on investment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"079561bf2ee4\",\"_type\":\"block\",\"children\":[{\"_key\":\"636445c3fc850\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meanwhile, easy A/B testing lets the marketing team quickly determine the most successful messaging and amplify the strategies that work for their audience while reducing those that do not.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"45075125d8eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"a49647b23d710\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5 Braze best practices from Papa Johns UK\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c45eb8a4ed92\",\"_type\":\"block\",\"children\":[{\"_key\":\"24def28f566b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Avoid “lifting and shifting” data\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2a2884887d20\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e8afe90faa60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your legacy solutions will contain a lot of data. This makes it key to prioritize quality over quantity; don’t be tempted to migrate it all. Kanchan advises investing time in data planning, such as thinking about the types of campaigns you want to run and the data you’ll need to support them, and then only migrating the data you need.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22bd3064f48f\",\"_type\":\"block\",\"children\":[{\"_key\":\"363775ac36320\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"“The first 4 to 5 weeks of our implementation project were just data planning. How do we plan data in such a way that future campaigns and activations are possible?” states Kanchan.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e203d82ceb6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"10d3a05919500\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Align your resources in advance\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"06705e7457b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f07488d1c690\",\"_type\":\"span\",\"marks\":[],\"text\":\"To avoid delays to your implementation, reserve resources in advance. Know who you’ll need in your team and ensure their availability. Kanchans’s team included marketing, CRM, IT, and data specialists.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e7a615e508b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7154146e7c22\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Plan beyond implementation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fb802ea81e78\",\"_type\":\"block\",\"children\":[{\"_key\":\"d943d0f9517e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t just plan for implementation and initial transition, says Kanchan. Papa Johns thought about the longer term future to ensure the company retained the tech and data team support they needed to activate campaigns quickly and effectively as they embedded the system.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4413cad471fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dae9e7446660\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Think data and security from the start\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"62ded265519c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1106a9eeba120\",\"_type\":\"span\",\"marks\":[],\"text\":\"In \"},{\"_key\":\"1106a9eeba121\",\"_type\":\"span\",\"marks\":[\"d0ba256986f5\"],\"text\":\"customer engagement, data protection and privacy\"},{\"_key\":\"1106a9eeba122\",\"_type\":\"span\",\"marks\":[],\"text\":\" are paramount. Involve your IT and security specialists from the start to create a culture of cybersecurity and respect for customer data that builds trust and confidence with your audience.\"}],\"markDefs\":[{\"_key\":\"d0ba256986f5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/data-protection-and-privacy-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"22188352e59e\",\"_type\":\"block\",\"children\":[{\"_key\":\"82c0b039c08d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Choose a car that’s easy to drive\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"81803d386b60\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e7f56b66e6e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“There’s no point buying the best car if you can’t drive it,” says Kanchan, highlighting the importance of training your team in the system.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd2bfa2a599b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1eec71d3ad3d0\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Kanchan says, “You’ll realize time-to-value faster when you know what Braze is capable of. There are amazing \"},{\"_key\":\"1eec71d3ad3d1\",\"_type\":\"span\",\"marks\":[\"37f3be4a22f0\",\"strong\",\"em\"],\"text\":\"learning paths for different roles on Braze\"},{\"_key\":\"1eec71d3ad3d2\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"—marketer, developer, and product manager, so make sure you take those up from the beginning.”\"}],\"markDefs\":[{\"_key\":\"37f3be4a22f0\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/\"}],\"style\":\"normal\"},{\"_key\":\"14df00ff4afb\",\"_type\":\"block\",\"children\":[{\"_key\":\"c74a38eac6890\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Be a better marketer with Braze\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"15ea59397b9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d9ed76f750d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"According to Kanchan, Braze makes the Papa Johns UK marketing team better. They test faster, get to market quicker, and see clearer returns on investment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0d43512af5e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff303a8230af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze platform’s workflow automation, powerful analytics, and time-saving AI functionality mean the central marketing team can launch individually personalized marketing campaigns, at scale, in minutes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71a4841c8960\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd4385f3ef820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Plus, creating a customized franchisee interface has empowered local teams to create their own campaigns and drive sales. This has further freed the central team to spend more time on creative differentiation and strategic development.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b252b3d5e36\",\"_type\":\"block\",\"children\":[{\"_key\":\"8824667626d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to check out the whole conversation? \"},{\"_key\":\"1236b079ebf0\",\"_type\":\"span\",\"marks\":[\"strong\",\"cc86ee9adc3e\"],\"text\":\"Watch the Papa Johns UK webinar\"}],\"markDefs\":[{\"_key\":\"cc86ee9adc3e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/webinars-and-events/spotlight-papa-johns-uk\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b77971069e4dfa56b0e2fb0a3e41535cac006773-1200x628.png\",\"publishedDate\":\"2024-10-17T18:42:51.053Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b77971069e4dfa56b0e2fb0a3e41535cac006773-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Papa Johns UK drove 32% uplift in transactions and 20% increase in revenue year-over-year with a strategy powered by Braze. Let's check out how they did it.\",\"pageTitle\":\"How Papa Johns UK Serves Up Tasty Customer Experiences\",\"slug\":{\"_type\":\"slug\",\"current\":\"papa-johns-uk-customer-story\"}},\"title\":\"How Papa Johns UK Serves Up Tasty Customer Experiences\"},{\"_id\":\"06b9db2f-11ad-436f-8db2-2f7146e63d1f\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"5623c5b24c18\",\"_type\":\"block\",\"children\":[{\"_key\":\"5aaf9facb74a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing teams are tasked with meeting customers’ rising expectations yet often without the resources to do so. AI and machine learning (AI/ML) can change that, helping to power the next generation of \"},{\"_key\":\"1669bc9ef43b\",\"_type\":\"span\",\"marks\":[\"c5e46304032a\"],\"text\":\"the customer experience\"},{\"_key\":\"880fc564afb9\",\"_type\":\"span\",\"marks\":[],\"text\":\". AI/ML can identify patterns, power real-time decisions, automate actions, and build smarter customer journeys from the ground up.\"}],\"markDefs\":[{\"_key\":\"c5e46304032a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-powered-shift-customer-experiences\"}],\"style\":\"normal\"},{\"_key\":\"11da6c6ecd3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"053cccc8d938\",\"_type\":\"span\",\"marks\":[],\"text\":\"From \"},{\"_key\":\"f298055638b0\",\"_type\":\"span\",\"marks\":[\"6a5006b20328\"],\"text\":\"predicting behavior\"},{\"_key\":\"33e3e05c7f71\",\"_type\":\"span\",\"marks\":[],\"text\":\" to personalizing outreach, machine learning in marketing is already transforming how teams work and grow.\"}],\"markDefs\":[{\"_key\":\"6a5006b20328\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-future-of-predictive-marketing\"}],\"style\":\"normal\"},{\"_key\":\"ce2937f1efae\",\"_type\":\"block\",\"children\":[{\"_key\":\"86b4215a94e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This guide breaks down what machine learning is, how it differs from AI, and where it fits in marketing your brand. You’ll learn about the core types, real use cases and how to bring it into your strategy. You don’t need a team of data scientists. Customer engagement tools like \"},{\"_key\":\"14db6a8b3e48\",\"_type\":\"span\",\"marks\":[\"d65a4cc26ea2\"],\"text\":\"BrazeAI™\"},{\"_key\":\"a1539f68c320\",\"_type\":\"span\",\"marks\":[],\"text\":\" can help you move faster and personalize at scale.\"}],\"markDefs\":[{\"_key\":\"d65a4cc26ea2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"44473c878112\",\"_type\":\"block\",\"children\":[{\"_key\":\"c863566ec333\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43f9a15c178a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7958ee35236a\",\"_type\":\"span\",\"marks\":[\"ae5485e2c2e1\"],\"text\":\"What is machine learning?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ae5485e2c2e1\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#what\"}],\"style\":\"normal\"},{\"_key\":\"08874a1eb53f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a43af4760050\",\"_type\":\"span\",\"marks\":[\"1951a166b1bf\"],\"text\":\"Advantages of machine learning and marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1951a166b1bf\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#advantages\"}],\"style\":\"normal\"},{\"_key\":\"c00009b7e6b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"98085449dc35\",\"_type\":\"span\",\"marks\":[\"21590b9072c4\"],\"text\":\"Types of machine learning for marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"21590b9072c4\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#types\"}],\"style\":\"normal\"},{\"_key\":\"c16ffcef236d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6ad4f9853eb\",\"_type\":\"span\",\"marks\":[\"ae54688b5785\"],\"text\":\"How does machine learning differ from AI?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ae54688b5785\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#difference\"}],\"style\":\"normal\"},{\"_key\":\"96595f2afd6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"419b399e888c\",\"_type\":\"span\",\"marks\":[\"c624d959f44c\"],\"text\":\"How to apply machine learning in marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c624d959f44c\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#how\"}],\"style\":\"normal\"},{\"_key\":\"59cf7ec9b4a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5389fb61946e\",\"_type\":\"span\",\"marks\":[\"7e7b00dd3c4f\"],\"text\":\"Practical use cases from Braze of machine learning\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"7e7b00dd3c4f\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#examples\"}],\"style\":\"normal\"},{\"_key\":\"d0a31e868adb\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc1c7ccfdc5f\",\"_type\":\"span\",\"marks\":[\"adfcad052f0c\"],\"text\":\"How can machine learning help your marketing strategy?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"adfcad052f0c\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#help\"}],\"style\":\"normal\"},{\"_key\":\"e8d9e29cdc3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c35b8dac0e5c\",\"_type\":\"span\",\"marks\":[\"093ce266bd5f\"],\"text\":\"Final thoughts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"093ce266bd5f\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#conclusion\"}],\"style\":\"normal\"},{\"_key\":\"6ca418b4a399\",\"_type\":\"block\",\"children\":[{\"_key\":\"70e084de1765\",\"_type\":\"span\",\"marks\":[\"ee662bc3ab0d\"],\"text\":\"Machine learning FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ee662bc3ab0d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#faqs\"}],\"style\":\"normal\"},{\"_key\":\"6dea249a3c49\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"88170fd98acc\",\"_type\":\"block\",\"children\":[{\"_key\":\"012eff1d3635\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is machine learning?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3597e8eebe12\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bfa1ae2fa93\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning is a branch of artificial intelligence that trains systems to learn from data and improve over time—without manual programming. Instead of writing rules to tell software exactly what to do, teams train algorithms to recognize patterns, make predictions, and adjust based on new input. Some machine learning models also use natural language processing (NLP) to understand and act on written content, like customer feedback or support queries.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0efdd191235\",\"_type\":\"block\",\"children\":[{\"_key\":\"683481c90ad4\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers, machine learning can unlock more responsive, adaptive campaigns. It helps teams shift from rigid, rule-based workflows to systems that evolve alongside customer behavior. Whether you're predicting churn, optimizing send times, or surfacing personalized content, machine learning gives you the tools to act on insight at scale—and in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3cf060951703\",\"_type\":\"anchor\",\"anchorId\":\"advantages\"},{\"_key\":\"6fdb73b4956b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fec9e6dc7477\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Advantages of machine learning and marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e2de38154e91\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dc7f8c37945\",\"_type\":\"span\",\"marks\":[\"16be552ece4b\"],\"text\":\"Machine learning gives marketers faster, sharper ways\"},{\"_key\":\"6936364af7a0\",\"_type\":\"span\",\"marks\":[],\"text\":\" to understand and respond to what customers need. It takes the guesswork out of decision-making and brings a layer of intelligence to each touchpoint.\"}],\"markDefs\":[{\"_key\":\"16be552ece4b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ultimate-guide-to-ai-marketing\"}],\"style\":\"normal\"},{\"_key\":\"bad1bf2e5109\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd13c4fc839f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s what it can do:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c69ff797a039\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeeb550cf241\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Smarter personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"177753724145\",\"_type\":\"block\",\"children\":[{\"_key\":\"445977578e86\",\"_type\":\"span\",\"marks\":[],\"text\":\"Train models to tailor messages, recommendations, and offers based on individual preferences and predicted behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"687ffbe13978\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d7774570ad1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Better timing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b906f58fcf5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce70cabc6d7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use intelligent models to send messages at the moment your customers are most likely to engage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08a9b8d6b89d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5dbb1e0b87b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improved segmentation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1f628ba2fbd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd81a291b708\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create micro-segments based on behavior, not just demographics—so your messages hit closer to home.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c0c632fc078\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3d4484658d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster insights\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"55487940a176\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2981981dad8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Algorithms can spot shifts in customer behavior early and adapt your strategy before patterns turn into problems. That means less time spent manually analyzing data and more time acting on what matters\"},{\"_key\":\"163b9fa5092d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46ef4a2c52e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f6a22f4803a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Higher efficiency\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d280fcd65929\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a1bb2117a1f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate time-consuming tasks like send-time optimization or A/B testing, so your team can focus on strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98a6f8d23a2d\",\"_type\":\"anchor\",\"anchorId\":\"types\"},{\"_key\":\"68ccef087206\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9f538bcf835\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Types of machine learning for marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ef184af2e4a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2465a0ea48f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Different machine learning models solve different problems. Some rely on labeled examples to learn from, while others uncover patterns on their own. Here are four core types to know:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95e168283aa7\",\"_type\":\"block\",\"children\":[{\"_key\":\"af2a7975e4fc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6e65aa711265\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cfe8ce03383\",\"_type\":\"span\",\"marks\":[],\"text\":\"Supervised models learn from labeled data—where each data point includes the correct outcome. Think of a list of past users where you know who made a purchase and who didn’t. The model uses that history to find patterns and predict future behavior, like forecasting churn or likelihood to convert. It’s especially useful for classification (yes/no) and regression (numerical predictions).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6bc16cffe785\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6220e95d8e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Unsupervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"799d112b131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"58019d6086de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unsupervised models work with unlabeled data. Instead of training on known outcomes, they explore the dataset to find hidden structures, such as clusters of customers with similar behaviors. This approach can reveal patterns or audience segments you might never spot manually.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73678974e65f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce51295baf4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Semi-supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d2dd3069a121\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6de45b47843\",\"_type\":\"span\",\"marks\":[],\"text\":\"Semi-supervised models combine a small set of labeled data with a larger pool of unlabeled data. It’s a smart workaround when labeling is time-consuming or expensive. For example, you might manually tag a few support interactions, then let the model learn from thousands more. This method strikes a balance between accuracy and efficiency, making it ideal for sentiment analysis, email categorization, and content classification.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5aadab708186\",\"_type\":\"block\",\"children\":[{\"_key\":\"5abc9a747deb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reinforcement learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"27f93f73fea2\",\"_type\":\"block\",\"children\":[{\"_key\":\"64ec44b2c67d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reinforcement models learn by doing. They take actions, receive feedback (like a reward or penalty), and adjust based on outcomes. While not as common in day-to-day marketing, you’ll find it behind dynamic pricing, real-time ad bidding, or adaptive testing strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e432e157ada\",\"_type\":\"block\",\"children\":[{\"_key\":\"7edafc0eb608\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing the right type of machine learning can help you make the most of your data—whether you're refining an existing campaign or building new automation from the ground up. That kind of learning in marketing creates space for smarter, more \"},{\"_key\":\"ff3e68134da8\",\"_type\":\"span\",\"marks\":[\"70251ce1980e\"],\"text\":\"responsive strategies\"},{\"_key\":\"c8911e2a9724\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"70251ce1980e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"211d40dcfd04\",\"_type\":\"anchor\",\"anchorId\":\"difference\"},{\"_key\":\"f548bd869b5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aead5a65fa4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How does machine learning differ from AI?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"875143a3c268\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d85a7a59d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"People often use “machine learning” and “artificial intelligence” interchangeably, but they’re not quite the same. Artificial intelligence is the broader concept—it refers to any system or machine that mimics human intelligence. That might include reasoning, problem-solving, language understanding, or learning from experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a28e90353c7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"acb1e5481769\",\"_type\":\"span\",\"marks\":[\"43712e0e79aa\"],\"text\":\"Machine learning sits within AI\"},{\"_key\":\"cd095ca8cd2f\",\"_type\":\"span\",\"marks\":[],\"text\":\". It’s a specific approach that trains systems to learn from data analysis, spot patterns, and make decisions without being explicitly programmed.\"}],\"markDefs\":[{\"_key\":\"43712e0e79aa\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/three-steps-to-faster-value-with-artificial-intelligence-and-machine-learning\"}],\"style\":\"normal\"},{\"_key\":\"ae974269fbc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"82d554f6a6a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s a simple way to think about it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a9286dfec48\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dedd4e6e2ee\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI\"},{\"_key\":\"16282f835d56\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the big-picture goal—build systems that act intelligently.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cc44412c17b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4af71f9b0d18\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Machine learning\"},{\"_key\":\"31207b2513d9\",\"_type\":\"span\",\"marks\":[],\"text\":\" is one of the methods we use to get there—by giving machines access to data and letting them learn from it.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc9efe0c3278\",\"_type\":\"block\",\"children\":[{\"_key\":\"9823424801e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In marketing, AI might power chatbots, predictive text, or dynamic creative optimization, (for example, creating images, headlines, or CTAs in real time based on who is viewing the ad.)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e3896f9f187\",\"_type\":\"block\",\"children\":[{\"_key\":\"85e3ef5f7c6d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning, on the other hand, helps you segment users, predict churn, or personalize the timing and content of messages. Both can support smarter marketing—but machine learning often does the heavy lifting behind the scenes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a330579cc90\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e9e4bff401f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze features like \"},{\"_key\":\"7d143e37c6ca\",\"_type\":\"span\",\"marks\":[\"71bc443668ae\"],\"text\":\"Intelligent Timing\"},{\"_key\":\"dd0cabfc1760\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"fd7a8b6b2887\",\"_type\":\"span\",\"marks\":[\"8260f0d4d63a\"],\"text\":\"Predictive Churn\"},{\"_key\":\"a0d95a8a00e6\",\"_type\":\"span\",\"marks\":[],\"text\":\" rely on machine learning to help teams act in the moment. These features don’t just automate—they adapt, learning from each customer interaction to drive stronger outcomes over time.\"}],\"markDefs\":[{\"_key\":\"71bc443668ae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/intelligence/intelligent_timing\"},{\"_key\":\"8260f0d4d63a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-predictive-churn\"}],\"style\":\"normal\"},{\"_key\":\"73e7334ac43d\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"e53a210ed258\",\"_type\":\"block\",\"children\":[{\"_key\":\"43203cb79f25\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to apply machine learning in marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"128f0efb1d9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e95bfa060c63\",\"_type\":\"span\",\"marks\":[],\"text\":\"You don’t need a data science team to start using machine learning in your marketing strategy. Many platforms—like Braze—build machine learning directly into tools that marketing, CRM, and growth teams use every day.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db0814705bcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"24d7932818a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are a few ways to apply it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3894dc48a822\",\"_type\":\"block\",\"children\":[{\"_key\":\"a23955333e92\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Predict churn before it happens\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"916ced1fafbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7670de2a83ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning models can spot early signs that a customer is about to disengage. With features like \"},{\"_key\":\"cf4da5ddb307\",\"_type\":\"span\",\"marks\":[\"c0321de365f3\"],\"text\":\"Braze Predictive Churn,\"},{\"_key\":\"419523c808cd\",\"_type\":\"span\",\"marks\":[],\"text\":\" which is designed to identify high-risk users, you can trigger targeted win-back campaigns for at-risk users. This type of predictive modeling helps you take action before churn happens—rather than after.\"}],\"markDefs\":[{\"_key\":\"c0321de365f3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/stop-churn-before-it-happens-embracing-a-two-pronged-approach-to-boosting-retention\"}],\"style\":\"normal\"},{\"_key\":\"f6582bcc8b68\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccfaad7035a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimize send times for better engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4ccce7773813\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb8ff8addfcf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than choosing one send time for everyone, machine learning can find the moment each customer is most likely to engage. Braze Intelligent Timing uses this approach to deliver messages when they’re most likely to hit.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77d5f5e44e89\",\"_ref\":\"imported-craft-mz5eskltg2\",\"_type\":\"videoReference\"},{\"_key\":\"2ddf0bfe89b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d95a34e8fcd8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize content at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"80d63d7e5d05\",\"_type\":\"block\",\"children\":[{\"_key\":\"e995ac22bf54\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning helps match content to users based on behavior, preferences, and past interactions. Whether you’re \"},{\"_key\":\"292fe17d4abe\",\"_type\":\"span\",\"marks\":[\"1680170704f8\"],\"text\":\"recommending products\"},{\"_key\":\"2c089e88470c\",\"_type\":\"span\",\"marks\":[],\"text\":\" or tailoring in-app messages, it supports more relevant, timely experiences—without endless manual effort.\"}],\"markDefs\":[{\"_key\":\"1680170704f8\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/ai-item-recommendations-use-case\"}],\"style\":\"normal\"},{\"_key\":\"e7f3b8d8681e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fb58299a17f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build smarter segments\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ad482bf6a031\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba89cef92860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of relying on static lists, use machine learning to identify meaningful patterns in your customer data. These insights can uncover new audience segments, flag high-value users, or support more personalized journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50a0d432d2ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"da5dbe20f78b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automate the heavy lifting\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c2c64e5c29e\",\"_type\":\"block\",\"children\":[{\"_key\":\"57e90ba06a34\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning takes care of repetitive tasks—like A/B testing or optimization—so teams can focus on creative strategy, not constant tweaking.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ce037821640\",\"_type\":\"block\",\"children\":[{\"_key\":\"82353a074cfe\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you apply machine learning to your marketing strategy, you shift from reactive to proactive. You start making decisions based on what customers are likely to do next, not just what they did last.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d66cf35b9c8\",\"_type\":\"anchor\",\"anchorId\":\"email\"},{\"_key\":\"69c100366c38\",\"_type\":\"block\",\"children\":[{\"_key\":\"5776a97cb17e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning in email marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"896b62957d12\",\"_type\":\"richImage\",\"alt\":\"BrazeAI interface showing personalized clothing recommendations (shorts, sweats, coats) based on city weather data, with a personalization configuration menu open on the left.\",\"asset\":{\"_ref\":\"image-1673f3cbf8b2aa1c311f95c834b653561a9573f7-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e2cbfcf17ab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5daca7c466f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email continues to be one of the most \"},{\"_key\":\"1e80ed46c000\",\"_type\":\"span\",\"marks\":[\"7349a6207eb8\"],\"text\":\"powerful channels for engagement\"},{\"_key\":\"576782984408\",\"_type\":\"span\",\"marks\":[],\"text\":\"—and machine learning helps marketers make it smarter. 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With tools like Braze, marketers can apply it directly—\"},{\"_key\":\"19e198163ee6\",\"_type\":\"span\",\"marks\":[\"77dcca53525f\"],\"text\":\"improving campaign performance\"},{\"_key\":\"d10031416ce1\",\"_type\":\"span\",\"marks\":[],\"text\":\", streamlining workflows, and making every interaction more relevant.\"}],\"markDefs\":[{\"_key\":\"77dcca53525f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2-ways-generative-ai-can-enhance-your-marketing-and-not-replace-you\"}],\"style\":\"normal\"},{\"_key\":\"8c4a066acae6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9112230bf89\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how real brands are already using it and how you can integrate it in your marketing plans, too.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28d7501d8cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3fe3ac57f4b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pizza Hut dishes out a 31% conversion lift with machine learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c72355b35b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d87a91bf91\",\"_type\":\"span\",\"marks\":[\"e249ac1e13d4\"],\"text\":\"Pizza Hut \"},{\"_key\":\"78253b496e41\",\"_type\":\"span\",\"marks\":[],\"text\":\"is one of the world’s best-known quick-service restaurant (QSR) brands, with over 19,000 global locations. 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They wanted to boost engagement and drive conversions without overwhelming their audience with one-size-fits-all messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f4356f271dbb\",\"_type\":\"richImage\",\"alt\":\"An email client displays a Ticketek 'New For You' email with various event promotions, and the BrazeAI logo.\",\"asset\":{\"_ref\":\"image-04a9bbb1e43def6ccc844aefb78e68dddda8aeac-2400x1300-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"779770bcadb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"cada26b778af\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b7b6eaf9fb4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"26f57cf5b980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ticketek upgraded its Weekly Newsletter emails using \"},{\"_key\":\"a95ef4410e5c\",\"_type\":\"span\",\"marks\":[\"8079ccd816dd\"],\"text\":\"Braze Connected Content\"},{\"_key\":\"21731f504301\",\"_type\":\"span\",\"marks\":[],\"text\":\", pulling in live data from Snowflake to personalize event recommendations. By integrating \"},{\"_key\":\"e5b12234cb7e\",\"_type\":\"span\",\"marks\":[\"e9e5dc2e67c4\"],\"text\":\"Amazon Personalize\"},{\"_key\":\"370eb382624a\",\"_type\":\"span\",\"marks\":[],\"text\":\" through Braze Alloys partner AWS, the team used machine learning to generate dynamic suggestions for each user—no in-house ML expertise required.\"}],\"markDefs\":[{\"_key\":\"8079ccd816dd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-connected-content\"},{\"_key\":\"e9e5dc2e67c4\",\"_type\":\"link\",\"href\":\"http://localhost:8080/partners/technology-partners/aws-personalize\"}],\"style\":\"normal\"},{\"_key\":\"77b568030ea8\",\"_type\":\"block\",\"children\":[{\"_key\":\"335213246c60\",\"_type\":\"span\",\"marks\":[],\"text\":\"These personalized events appeared directly in the email, with each click feeding back into the system to refine future recommendations. With \"},{\"_key\":\"51d0337da547\",\"_type\":\"span\",\"marks\":[\"a964438fab33\"],\"text\":\"Braze Content Blocks\"},{\"_key\":\"0539e523ca09\",\"_type\":\"span\",\"marks\":[],\"text\":\", Ticketek now automates and manages this experience across all newsletters, delivering consistent, data-driven content at scale.\"}],\"markDefs\":[{\"_key\":\"a964438fab33\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/templates_and_media/content_blocks/\"}],\"style\":\"normal\"},{\"_key\":\"31efce06d581\",\"_type\":\"block\",\"children\":[{\"_key\":\"60b62f7b5f4c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"4ea021f132c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4849bf6acf91\",\"_type\":\"span\",\"marks\":[],\"text\":\"250% lift in conversion rates\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f07ee060dcd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d20e16de5d5f\",\"_type\":\"span\",\"marks\":[],\"text\":\"49% increase in tickets sold per open\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee4d2b53e62e\",\"_type\":\"block\",\"children\":[{\"_key\":\"49403b0667b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"228% click to convert improvement\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f74942db367\",\"_type\":\"block\",\"children\":[{\"_key\":\"f003c01eb754\",\"_type\":\"span\",\"marks\":[],\"text\":\"By combining known customer data with machine learning–powered recommendations, Ticketek delivered more relevant event suggestions and a smoother user experience. 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With a strong focus on motivation and long-term results, 8fit aims to meet users where they are and keep them engaged on their journey.\"}],\"markDefs\":[{\"_key\":\"132a46e89840\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/8fit-case-study-predictive\"}],\"style\":\"normal\"},{\"_key\":\"733ac1e917f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b1801bd8bb6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"33c5a9a51d6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"851152da5d95\",\"_type\":\"span\",\"marks\":[],\"text\":\"To grow subscriptions and boost conversions, 8fit wanted to personalize outreach without defaulting to broad discounting tactics. The team needed a way to identify users most likely to convert and focus their efforts where they’d have the biggest impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea93890918cc\",\"_type\":\"richImage\",\"alt\":\"Three smartphone screens display an 8FIT notification \\\"Get 50% off 8fit Pro \u0026 beat your sofa!\\\" and an email \\\"Beat Your Sofa!\\\" with an illustration of a person exercising against a sofa, showcasing BrazeAI.\",\"asset\":{\"_ref\":\"image-745b546ee464349bdd30746a539c378bf1f07382-2400x1300-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"04c86a1dea17\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcf6dd86ea64\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"309a71e4efc7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c78886cc6070\",\"_type\":\"span\",\"marks\":[],\"text\":\"To improve retention and reduce churn, 8fit focused on turning new subscribers—especially those who signed up via the web—into engaged app users. They chose Braze for its ease of use and ability to manage cross-channel messaging in one place, using email, push and in-app messages to support onboarding and boost engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad9ee1fc982b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a24a7cc4828\",\"_type\":\"span\",\"marks\":[],\"text\":\"Working with the Braze team, 8fit used Predictive Purchases—part of \"},{\"_key\":\"12415de997ed\",\"_type\":\"span\",\"marks\":[\"a1a17c6e3a03\"],\"text\":\"Predictive Suite\"},{\"_key\":\"32e509a4a45c\",\"_type\":\"span\",\"marks\":[],\"text\":\"—a machine learning tool that scores users based on their likelihood to buy. They targeted high-scoring users with smaller discounts and reserved bigger offers for low-intent audiences. Through targeted messaging to 1.6 million users, 8fit tested discount levels, channels, and message types, excluding low-likelihood users to improve efficiency. 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