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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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aria-label="Link to solutions partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/solutions-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to barbarian" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/solutions-partners/barbarian">Barbarian</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/solutions-partners"},{"@type":"ListItem","position":2,"name":"Barbarian","item":"https://www.braze.com/partners/solutions-partners/barbarian"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center 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rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=solutions&region=Americas">Americas</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.wearebarbarian.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Region</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Americas</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Barbarian?</h3><div class="flex flex-col gap-6"><p>Barbarian is a digital creative agency dedicated to accelerating the brand to customer experience. Using creativity and technology, we build brand ecosystems that deliver long-term impact and position businesses for the future. Today’s landscape demands a culture where there are no barriers between technology, production, creative, and strategy. Where the same people you hire to ideate and create will be the ones who make and build. 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class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="LTR 2019 Video: Making Connections That Matter With Solutions Partners [VIDEO INSIDE]" href="/resources/articles/ltr-2019-fireside-chat-steven-moy"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="LTR 2019 Video: Making Connections That Matter With Solutions Partners [VIDEO INSIDE]" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F928844db452fbb372795584bdd2e01eebf21d902-1400x700.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F928844db452fbb372795584bdd2e01eebf21d902-1400x700.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F928844db452fbb372795584bdd2e01eebf21d902-1400x700.jpg&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">1<!-- --> min read</span></div><h4 class="text-display-xs font-bold">LTR 2019 Video: Making Connections That Matter With Solutions Partners [VIDEO INSIDE]</h4><span class="text-sm font-bold text-gray-500">October 28, 2019</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Left Brain, Right Brain: Customer Engagement at the Intersection of Creativity and Tech" href="/resources/articles/customer-engagement-at-the-intersection-of-creativity-and-tech"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Left Brain, Right Brain: Customer Engagement at the Intersection of Creativity and Tech" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa943c22ad0dd12e4eb2e1b673ced82ea03169858-1400x700.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa943c22ad0dd12e4eb2e1b673ced82ea03169858-1400x700.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa943c22ad0dd12e4eb2e1b673ced82ea03169858-1400x700.jpg&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Left Brain, Right Brain: Customer Engagement at the Intersection of Creativity and Tech</h4><span class="text-sm font-bold text-gray-500">October 03, 2019</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md 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We’re a collaborative, multidisciplinary team with one goal: Delivering innovative platforms and exceptional creative work to help push your brand forward.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"partnerType\":\"solutions\"}],[\"$\",\"div\",null,{\"className\":\"container bg-gray-50 py-[50px] md:py-24\",\"children\":[\"$\",\"$L35\",null,{\"title\":\"Related Content\",\"callToAction\":{\"label\":\"View More\",\"variant\":\"secondaryGray\",\"href\":\"/resources/articles\"},\"cards\":[{\"_id\":\"imported-craft-5419\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"977038dc5c03\",\"_type\":\"block\",\"children\":[{\"_key\":\"977038dc5c030\",\"_type\":\"span\",\"marks\":[],\"text\":\"While there are many things to leave behind in 2020, there are also lessons worth carrying forward. The retail shopping festival season, for example, shows no sign of losing momentum. Singles Day, the anchor of that season, \"},{\"_key\":\"977038dc5c031\",\"_type\":\"span\",\"marks\":[\"5a37c9e2445b\"],\"text\":\"set records\"},{\"_key\":\"977038dc5c032\",\"_type\":\"span\",\"marks\":[],\"text\":\" yet again, with Chinese tech giant Alibaba posting \"},{\"_key\":\"977038dc5c033\",\"_type\":\"span\",\"marks\":[\"c53d8333d1b1\"],\"text\":\"US$40 billion\"},{\"_key\":\"977038dc5c034\",\"_type\":\"span\",\"marks\":[],\"text\":\" in sales in the first half hour alone. Here at Braze, we saw similar record-setting volume: Over 3x more messages sent on 11/11 in 2020 as compared to 2019. We saw 46% more buyers year over year, and they made 58% more purchases than last year.\"}],\"markDefs\":[{\"_key\":\"5a37c9e2445b\",\"_type\":\"link\",\"href\":\"https://www.cnbc.com/2020/11/12/singles-day-2020-alibaba-and-jd-rack-up-record-115-billion-of-sales.html\"},{\"_key\":\"c53d8333d1b1\",\"_type\":\"link\",\"href\":\"https://londonlovesbusiness.com/alibaba-merchants-sell-40bn-in-first-half-hour-of-singles-day-2020/\"}],\"style\":\"normal\"},{\"_key\":\"3b9ec5c495cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b9ec5c495cc0\",\"_type\":\"span\",\"marks\":[\"7cac72533404\"],\"text\":\"Customer retention really pays off\"},{\"_key\":\"3b9ec5c495cc1\",\"_type\":\"span\",\"marks\":[],\"text\":\", as existing users spent more and purchased 59% more per user during the 11/11 period, when compared to newly acquired users. Interestingly, users who joined during the 2020 Singles Day season were more than twice as likely to be retained after 30 days as users acquired outside of the shopping festival.\"}],\"markDefs\":[{\"_key\":\"7cac72533404\",\"_type\":\"link\",\"href\":\"https://info.braze.com/2020-Retention-Guide-For-Modern-Marketers.html\"}],\"style\":\"normal\"},{\"_key\":\"f4a522841bd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4a522841bd80\",\"_type\":\"span\",\"marks\":[],\"text\":\"These spikes in activity make sense, as retail festivals represent an important time for the practice of “courageous innovation,” \"},{\"_key\":\"f4a522841bd81\",\"_type\":\"span\",\"marks\":[\"95973d9d4ae3\"],\"text\":\"as I discussed\"},{\"_key\":\"f4a522841bd82\",\"_type\":\"span\",\"marks\":[],\"text\":\" with Steven Moy, Global CEO of \"},{\"_key\":\"f4a522841bd83\",\"_type\":\"span\",\"marks\":[\"ca19cf484226\"],\"text\":\"Barbarian\"},{\"_key\":\"f4a522841bd84\",\"_type\":\"span\",\"marks\":[],\"text\":\", at last fall’s \"},{\"_key\":\"f4a522841bd85\",\"_type\":\"span\",\"marks\":[\"16742bab7751\"],\"text\":\"Forge 2020 conference\"},{\"_key\":\"f4a522841bd86\",\"_type\":\"span\",\"marks\":[],\"text\":\". Consider experimenting with new channels and fresh creative tactics during this period of increased consumer attention—that way, you will develop an invaluable base of data that can be leveraged to improve customer engagement all year long.\"}],\"markDefs\":[{\"_key\":\"95973d9d4ae3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6510\",\"_type\":\"reference\"}},{\"_key\":\"ca19cf484226\",\"_type\":\"link\",\"href\":\"https://wearebarbarian.com/\"},{\"_key\":\"16742bab7751\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-5782\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"900bdd39311c\",\"_type\":\"block\",\"children\":[{\"_key\":\"900bdd39311c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Taking a \"},{\"_key\":\"900bdd39311c1\",\"_type\":\"span\",\"marks\":[\"14fd5248ba36\"],\"text\":\"test-and-learn approach\"},{\"_key\":\"900bdd39311c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to the challenge of growing customer engagement matters more now, both during shopping festival season and beyond. Innovative experimentation can tackle the questions of how to stand out in the crowded arena of big marketplaces like Alibaba, and how to continue smooth operations while navigating peaks and surges in traffic. Thoughtful marketers are looking to translate successful shopping festival learnings (whether from their own brand campaigns or others’) into year-round strategies to boost customer retention while driving increased lifetime value and brand advocacy.\"}],\"markDefs\":[{\"_key\":\"14fd5248ba36\",\"_type\":\"link\",\"href\":\"/resources/articles/whats-testing-anyway\"}],\"style\":\"normal\"},{\"_key\":\"e50ee8171f0a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e50ee8171f0a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Other sectors besides retail are looking to the 2020 shopping festival season to inspire their own “courageous innovation” strategies for customer engagement. When we published our \"},{\"_key\":\"e50ee8171f0a1\",\"_type\":\"span\",\"marks\":[\"348bd49a89e7\"],\"text\":\"Singles Day Marketing Guide\"},{\"_key\":\"e50ee8171f0a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" with Barbarian, we took note of the interest it received from industries such as beauty and consumer electronics (both big sellers during the festivals) as well as media, entertainment, and even business services. The cross-pollination works both ways, as ecommerce marketers can enhance their retail campaigns with \"},{\"_key\":\"e50ee8171f0a3\",\"_type\":\"span\",\"marks\":[\"d2ee9c6f624c\"],\"text\":\"best practices from leaders in other fields\"},{\"_key\":\"e50ee8171f0a4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"348bd49a89e7\",\"_type\":\"link\",\"href\":\"/resources/reports-and-guides/singles-day-marketing-guide\"},{\"_key\":\"d2ee9c6f624c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-24032\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"513228d22c3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"513228d22c3f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In working through your own plans for 2021, you might find it useful to review the guidance we presented in the \"},{\"_key\":\"513228d22c3f1\",\"_type\":\"span\",\"marks\":[\"3d987efcd07c\"],\"text\":\"Singles Day Marketing Guide\"},{\"_key\":\"513228d22c3f2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Fostering a year-long cycle of continuous improvement and innovation begins with thoughtful questions to shape objectives and identify measurable key results. Consider the following thought-starters:\"}],\"markDefs\":[{\"_key\":\"3d987efcd07c\",\"_type\":\"link\",\"href\":\"/resources/reports-and-guides/singles-day-marketing-guide\"}],\"style\":\"normal\"},{\"_key\":\"cf0f08c0f741\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf0f08c0f7410\",\"_type\":\"span\",\"marks\":[],\"text\":\"Are there ways to rethink team structure to better support sophisticated customer engagement practices?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54051f0ea6da\",\"_type\":\"block\",\"children\":[{\"_key\":\"54051f0ea6da0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How is budget being allocated to modernize technology and data infrastructure to improve customer experience and business insights?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e91c065db81\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e91c065db810\",\"_type\":\"span\",\"marks\":[],\"text\":\"What opportunities exist for “courageous innovation” and test-and-learn experimentation in campaigns, channels, and tactics?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9d14a0d33105\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d14a0d331050\",\"_type\":\"span\",\"marks\":[],\"text\":\"Can rethinking success metrics point to learnings that will better inform a cycle of continuous improvement of customer engagement?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3358929fabd9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3358929fabd90\",\"_type\":\"span\",\"marks\":[],\"text\":\"While much about the year to come is still in flux, one thing is all but certain—the double-digit shopping festivals will represent important revenue milestones for many businesses. And whether you are in retail or not, the successful playbooks from festival promotions can be leveraged to strengthen customer relationships and deepen customer engagement for all brands. Consider the \"},{\"_key\":\"3358929fabd91\",\"_type\":\"span\",\"marks\":[\"6a28775b0676\"],\"text\":\"Singles Day Marketing Guide\"},{\"_key\":\"3358929fabd92\",\"_type\":\"span\",\"marks\":[],\"text\":\" as the starting point of your own “courageous innovation” journey.\"}],\"markDefs\":[{\"_key\":\"6a28775b0676\",\"_type\":\"link\",\"href\":\"/resources/reports-and-guides/singles-day-marketing-guide\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/31373c47d89b7f40a8ec17dbd6487db93a66e7f7-1400x700.jpg\",\"publishedDate\":\"2021-01-13T21:00:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-31373c47d89b7f40a8ec17dbd6487db93a66e7f7-1400x700-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"Braze APAC double-digit days\",\"pageTitle\":\"Beyond Double-Digit Days | Braze\",\"slug\":{\"current\":\"beyond-double-digit-days-sophisticated-customer-engagement-pays-off-all-year-long\"}},\"title\":\"Beyond Double-Digit Days: Sophisticated Customer Engagement Pays Off All Year Long\"},{\"_id\":\"imported-craft-6030\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"4731f3c4c2e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"4731f3c4c2e10\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve all heard about the drastic impact that this global pandemic has had on consumers, as well as the \"},{\"_key\":\"4731f3c4c2e11\",\"_type\":\"span\",\"marks\":[\"a5712a65b6fd\"],\"text\":\"major changes\"},{\"_key\":\"4731f3c4c2e12\",\"_type\":\"span\",\"marks\":[],\"text\":\" it has driven across industries—from education and grocery brands to hospitality and sports. What COVID-19 has done is accelerate technology adoption, while also bringing home the clear need for a complete digital reset.\"}],\"markDefs\":[{\"_key\":\"a5712a65b6fd\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21102\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"8e8d8cc04543\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e8d8cc045430\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s something that plenty of companies have talked about over the past decade, but now they have no choice but to make that talk a reality in order to survive and thrive in today’s challenging landscape. With many consumers still in lockdown and many more hesitant to return to the in-person shopping situations that once defined the business landscape, brands are facing an urgent need to evaluate new ways to implement digitally-enabled communication, engagement, and ecommerce solutions that are able to reach and build loyalty among a wider breadth of consumers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"269454545c04\",\"_type\":\"block\",\"children\":[{\"_key\":\"269454545c040\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“Digital Reset” Requires Destruction\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f666f0f33ad5\",\"_type\":\"block\",\"children\":[{\"_key\":\"f666f0f33ad50\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the creative industry, we believe that each new creation begins as an act of destruction. This need to undo the old before you can move on with the new is just as true when it comes to a digital reset, which will require many brands to take apart their existing business model in order to service your customers effectively in this new world. One of the biggest aspects of this pull-apart/put-together dynamic is your brand’s marketing technology structure, which needs to be an agile, flexible engine of engagement, now more than ever.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e23953fdf43f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e23953fdf43f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The rise of direct-to-consumer (DTC) brands in recent years has done a lot to remind heritage brands that their purpose and their brand expression at every relevant customer touchpoint—including retailer and other third-party partners—really matters. DTC brands have been much quicker to use data and technology to target moments with each individual customer journey where personalized brand experiences can have a substantial impact; in fact, research has shown that these companies are \"},{\"_key\":\"e23953fdf43f1\",\"_type\":\"span\",\"marks\":[\"37f0c65cebf4\"],\"text\":\"730% more likely\"},{\"_key\":\"e23953fdf43f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to trigger messages based on user actions, compared to non-DTC brands.\"}],\"markDefs\":[{\"_key\":\"37f0c65cebf4\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6909\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"dc1535aa7bbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc1535aa7bbf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"These purpose-driven paradigm shifts have dismantled the traditional retail model, which was originally designed for a linear “set and forget” approach based around advertising products that customers see and then come purchase at retail stores. COVID-19 accelerated the collapse of these shaky retail models to such a degree that bankruptcy news from big box retailers has now become a frequent headline. Furthermore, in our era of Digital Reset, the new stay-at-home consumer has become many brands’ primary target segment. Now is the ideal opportunity for them to unlearn everything they know about their customers and combine analytics and customer data to reimagine the online-to-offline (O2O) transition, as well as the physical aspects of their business strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49fb81fbd05b\",\"_type\":\"block\",\"children\":[{\"_key\":\"49fb81fbd05b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re already seeing many striking examples of business model innovation coming out of this pandemic. For instance, a number of restaurants pivoted to use their surplus supply of ingredients to allow customers to order fresh vegetables, meat, wine, and beer for pick-up alongside traditional food orders. Gyms and fitness brands have launched live-streamed classes \"},{\"_key\":\"49fb81fbd05b1\",\"_type\":\"span\",\"marks\":[\"e68d380e81c8\"],\"text\":\"and even acquired at-home fitness technology\"},{\"_key\":\"49fb81fbd05b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help stay-at-home customers keep active and healthy. Some large pharmacies expanded their delivery offerings to make it possible to deliver medication straight to their customers’ doors. Even luxury brands that have traditionally depended heavily on physical interaction are now tripling down on digital transformation.\"}],\"markDefs\":[{\"_key\":\"e68d380e81c8\",\"_type\":\"link\",\"href\":\"https://www.wsj.com/articles/lululemon-to-buy-at-home-fitness-company-mirror-for-500-million-11593465981\"}],\"style\":\"normal\"},{\"_key\":\"8551cb92c39b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8551cb92c39b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"These major, pandemic-driven shifts illustrate that when businesses are truly tuned into their customers’ needs and behaviors, and willing to deconstruct their current business model, it’s possible to bring to life innovative and effective solutions in a matter of weeks.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8651721c818\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8651721c8180\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Begin Your Reset By Starting Small and Thinking Big\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8beb0e679d05\",\"_type\":\"block\",\"children\":[{\"_key\":\"8beb0e679d050\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start this process for your company by assembling \"},{\"_key\":\"8beb0e679d051\",\"_type\":\"span\",\"marks\":[\"be5421622219\"],\"text\":\"your two-pizza team\"},{\"_key\":\"8beb0e679d052\",\"_type\":\"span\",\"marks\":[],\"text\":\"; that is, a small, cross-functional group empowered to bring innovative thinking to your brand’s overall business model. Organizations that have long-term growth and success in mind will already have invested in building out a team of this sort, and that’s true even for the largest heritage brands.\"}],\"markDefs\":[{\"_key\":\"be5421622219\",\"_type\":\"link\",\"href\":\"https://www.cnbc.com/2018/04/30/jeff-bezos-2-pizza-rule-can-help-you-hold-more-productive-meetings.html\"}],\"style\":\"normal\"},{\"_key\":\"a61670645fcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"a61670645fcb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Western companies can take some additional learnings from the Chinese digital transformation playbook. In recent years, we’ve seen Alibaba pioneer live-streaming as a new form of social commerce by shortening the path between influencers and commerce and driving the Singles Day shopping festival to a one-day sales record of \"},{\"_key\":\"a61670645fcb1\",\"_type\":\"span\",\"marks\":[\"bdc3e7d0d9c6\"],\"text\":\"over $38 billion\"},{\"_key\":\"a61670645fcb2\",\"_type\":\"span\",\"marks\":[],\"text\":\" on November 11, 2019; that’s \"},{\"_key\":\"a61670645fcb3\",\"_type\":\"span\",\"marks\":[\"4099a5ee0066\"],\"text\":\"more than 2.5x\"},{\"_key\":\"a61670645fcb4\",\"_type\":\"span\",\"marks\":[],\"text\":\" the combined US sales for last years’ Black Friday and Cyber Monday. At the same time, we’ve seen Wechat successfully shift much of China to an \"},{\"_key\":\"a61670645fcb5\",\"_type\":\"span\",\"marks\":[\"9f20971775ce\"],\"text\":\"increasingly cashless society\"},{\"_key\":\"a61670645fcb6\",\"_type\":\"span\",\"marks\":[],\"text\":\" by building an innovative digital wallet inside their social platform that has grown into a defining pillar of the Chinese internet.\"}],\"markDefs\":[{\"_key\":\"bdc3e7d0d9c6\",\"_type\":\"link\",\"href\":\"https://www.techradar.com/news/singles-day-officially-bigger-than-black-friday-and-cyber-monday-combined\"},{\"_key\":\"4099a5ee0066\",\"_type\":\"link\",\"href\":\"https://hbr.org/2019/12/for-alibaba-singles-day-is-about-more-than-huge-sales\"},{\"_key\":\"9f20971775ce\",\"_type\":\"link\",\"href\":\"http://techgenix.com/alipay-and-wechat-pay/\"}],\"style\":\"normal\"},{\"_key\":\"904f4c2aa753\",\"_type\":\"block\",\"children\":[{\"_key\":\"904f4c2aa7530\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Embrace the Unknown with Experimentation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"bdb7ebbd2f62\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdb7ebbd2f620\",\"_type\":\"span\",\"marks\":[],\"text\":\"All of us are facing a larger cultural and economic reset as a result of COVID-19. And as this reset comes to fruition, brands that want to be able to return to full speed and speak effectively to their customers in this changed world need to embrace technology and creativity in tandem in order to win the day.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"314fa403370a\",\"_type\":\"block\",\"children\":[{\"_key\":\"314fa403370a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The need for smart, ongoing experimentation has never been clearer—or more critical. Brands must find new ways to reach consumers in a stressful, cluttered digital environment, and the first step toward reaching that goal means not being afraid to \"},{\"_key\":\"314fa403370a1\",\"_type\":\"span\",\"marks\":[\"4b46fb3939d6\"],\"text\":\"explore new channels\"},{\"_key\":\"314fa403370a2\",\"_type\":\"span\",\"marks\":[],\"text\":\", mediums, and touchpoints. Whether that’s live-streaming, \"},{\"_key\":\"314fa403370a3\",\"_type\":\"span\",\"marks\":[\"dc69384edf3f\"],\"text\":\"AR experiences\"},{\"_key\":\"314fa403370a4\",\"_type\":\"span\",\"marks\":[],\"text\":\", or web push notifications, brands need to embrace the many tools at their disposal to reach the stay-at-home consumer. Second, they need to ensure that their approach to customer engagement is consistent, coordinated, and compelling. While mobile and digital engagement skyrockets, brands must embrace a true \"},{\"_key\":\"314fa403370a5\",\"_type\":\"span\",\"marks\":[\"b1537b4dc271\"],\"text\":\"cross-channel messaging strategy\"},{\"_key\":\"314fa403370a6\",\"_type\":\"span\",\"marks\":[],\"text\":\" that can be deployed across their ecosystem and personalized for every customer in order to meet the challenges of today.\"}],\"markDefs\":[{\"_key\":\"4b46fb3939d6\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17762\",\"_type\":\"reference\"}},{\"_key\":\"dc69384edf3f\",\"_type\":\"link\",\"href\":\"/resources/articles/sephora-sea-case-study-ar\"},{\"_key\":\"b1537b4dc271\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7004\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"5c3b2f16cd37\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c3b2f16cd370\",\"_type\":\"span\",\"marks\":[],\"text\":\"Change can be difficult, but it’s inevitable—and brands that embrace the change needed to meet our current challenges will be well-positioned to thrive going forward. Finding the right partner to guide your brand through your transformation will be key. At \"},{\"_key\":\"5c3b2f16cd371\",\"_type\":\"span\",\"marks\":[\"de344d32a8d9\"],\"text\":\"Barbarian\"},{\"_key\":\"5c3b2f16cd372\",\"_type\":\"span\",\"marks\":[],\"text\":\", it’s our job to know what’s new and next when it comes to creativity and digital transformation. We build nimble teams to provide bold, creative solutions at speed, designed to level up your brand’s entire digital ecosystem. So be mindful of our ever-changing world and start thinking about how you can build and leverage the \"},{\"_key\":\"5c3b2f16cd373\",\"_type\":\"span\",\"marks\":[\"7f7b76234f09\"],\"text\":\"infrastructure you need\"},{\"_key\":\"5c3b2f16cd374\",\"_type\":\"span\",\"marks\":[],\"text\":\" to adapt to and navigate our increasingly customer-centric future.\"}],\"markDefs\":[{\"_key\":\"de344d32a8d9\",\"_type\":\"link\",\"href\":\"https://wearebarbarian.com/\"},{\"_key\":\"7f7b76234f09\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25033\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/5dbaf93eefa5a6ecf9a3ad1e43dc6a3d3896965e-1400x700.png\",\"publishedDate\":\"2020-08-05T13:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5dbaf93eefa5a6ecf9a3ad1e43dc6a3d3896965e-1400x700-png\",\"_type\":\"reference\"}},\"pageDescription\":\"With many consumers still in lockdown and many more hesitant to return to the in-person shopping situations that once defined the business landscape, brands are facing an urgent need to evaluate new ways to implement digitally-enabled communication, engagement, and ecommerce solutions. Check out what Steven Moy, Global CEO of Barbarian, has to say on the subject.\",\"pageTitle\":\"The Era of Digital Reset\",\"slug\":{\"current\":\"the-era-of-digital-reset\"}},\"title\":\"The Era of Digital Reset\"},{\"_id\":\"imported-craft-8602\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"7cb10ab3a21c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cb10ab3a21c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Making connections that matter across data and technology takes hard work, as well as strategic and technical expertise. Touchpoint scenarios, how people research products and services, and what consumers expect from your brand are all changing. This year’s LTR focused on leveraging tech and teams to build better relationships with consumers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b517bf538a87\",\"_type\":\"block\",\"children\":[{\"_key\":\"b517bf538a870\",\"_type\":\"span\",\"marks\":[],\"text\":\"What you’ll learn from this session:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43c3c9bd6add\",\"_type\":\"block\",\"children\":[{\"_key\":\"43c3c9bd6add0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The role and benefit of solutions partners in supporting effective customer engagement\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c98fbb211f9c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c98fbb211f9c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to ensure you’re creating value for your brand, for your business, and for your customers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2aec8e42e738\",\"_type\":\"block\",\"children\":[{\"_key\":\"2aec8e42e7380\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Succeeding in Today’s Mobile-First Landscape\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"94deaf768fbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"94deaf768fbd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze sat down with Steven Moy, CEO of Barbarian, for an exclusive discussion of today’s customer engagement ecosystem and how brands can uplevel their approach to marketing. As digital customer engagement efforts are increasingly tied to driving revenue, it’s becoming more important for brands to marry all those elements with a customer-focused strategic vision. Moy explores blending old tech and new tech, utilizing exponentially increasing amounts of data, and why “speed is the new black.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8c898d0be893\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c898d0be8930\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ready to Dig Deeper?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"08b9d5f90edf\",\"_type\":\"block\",\"children\":[{\"_key\":\"08b9d5f90edf0\",\"_type\":\"span\",\"marks\":[\"1282d55c080b\"],\"text\":\"Check out findings from this year’s LTR\"},{\"_key\":\"08b9d5f90edf1\",\"_type\":\"span\",\"marks\":[],\"text\":\" to explore ins-and-outs of today’s digital landscape and how to create a customer-focused strategy.\"}],\"markDefs\":[{\"_key\":\"1282d55c080b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17766\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/928844db452fbb372795584bdd2e01eebf21d902-1400x700.jpg\",\"publishedDate\":\"2019-10-28T14:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-928844db452fbb372795584bdd2e01eebf21d902-1400x700-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"LTR 2019 Conference: Making Brilliant Experiences Possible | Braze\",\"pageTitle\":\"LTR 2019 Conference: Making Brilliant Experiences Possible | Braze\",\"slug\":{\"current\":\"ltr-2019-fireside-chat-steven-moy\"}},\"title\":\"LTR 2019 Video: Making Connections That Matter With Solutions Partners [VIDEO INSIDE]\"},{\"_id\":\"imported-craft-8812\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"48c0045d73c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"48c0045d73c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"For centuries, scientists have been fascinated by the differences between the two hemispheres of the human brain. And while the notion that the left side of the brain concerns itself with logic and mathematical thought while the right side of the brain performs more creative tasks may be \"},{\"_key\":\"48c0045d73c51\",\"_type\":\"span\",\"marks\":[\"02eed18acb4d\"],\"text\":\"something of an oversimplification\"},{\"_key\":\"48c0045d73c52\",\"_type\":\"span\",\"marks\":[],\"text\":\", it’s one that’s persisted for years and years. And just as many individuals struggle to balance their creativity and logical sides, the rise of mobile and a new landscape of engagement technologies has left a lot of companies looking for ways to use the tech at their disposal in ways that speak to the creative, the intuitive, \"},{\"_key\":\"48c0045d73c53\",\"_type\":\"span\",\"marks\":[\"ac1a0eac8012\"],\"text\":\"the human\"},{\"_key\":\"48c0045d73c54\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"02eed18acb4d\",\"_type\":\"link\",\"href\":\"https://www.health.harvard.edu/blog/right-brainleft-brain-right-2017082512222\"},{\"_key\":\"ac1a0eac8012\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12140\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9cf1527fbeb6\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cf1527fbeb60\",\"_type\":\"span\",\"marks\":[],\"text\":\"But what’s really possible when you bring these things together? And how can brands improve their customer engagement efforts once they have creativity and technology working side by side. To find out, Braze brought together leaders from a range of top agencies to do deep into the ways creativity and technology can work together to stimulate stronger engagement and deeper customer relationships. Here are four big takeaways:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e628c6680c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e628c6680c40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. You have to support the right mix of personalities\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"37fda41678ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"37fda41678ac0\",\"_type\":\"span\",\"marks\":[\"f40d6946921c\"],\"text\":\"Winston Binch\"},{\"_key\":\"37fda41678ac1\",\"_type\":\"span\",\"marks\":[],\"text\":\"—chief brand and experience officer at Gale Partners—told us that, in his experience, left-brain and right-brain people don’t always get along. “But when you do have the right set of personalities in the room, magic happens,” Binch said. If you want to put together a group that can effectively collaborate on unique marketing ideas, you need to ensure a balanced mix of people from the logic side and the creative side.\"}],\"markDefs\":[{\"_key\":\"f40d6946921c\",\"_type\":\"link\",\"href\":\"https://adage.com/article/agency-news/winston-binch-becomes-chief-brand-and-experience-officer-mdcs-gale-partners/2183846\"}],\"style\":\"normal\"},{\"_key\":\"ade915a04b34\",\"_type\":\"block\",\"children\":[{\"_key\":\"ade915a04b340\",\"_type\":\"span\",\"marks\":[],\"text\":\"But how can brands find a set of tools that can be used effectively by this unique mix of personalities. Al Harnisch, former VP of Growth at Prolific Interactive, told us that it all comes down to \"},{\"_key\":\"ade915a04b341\",\"_type\":\"span\",\"marks\":[\"4c7c6f190e79\"],\"text\":\"building cross-functional teams\"},{\"_key\":\"ade915a04b342\",\"_type\":\"span\",\"marks\":[],\"text\":\" that are capable of working closely together and communicating openly. You need to “understand what all their pain points are, their challenges in terms of how the tech is enabling them or not enabling them,” Harnisch said. Then you can start to reach a consensus and build a \"},{\"_key\":\"ade915a04b343\",\"_type\":\"span\",\"marks\":[\"098803e505ca\"],\"text\":\"unique technology stack\"},{\"_key\":\"ade915a04b344\",\"_type\":\"span\",\"marks\":[],\"text\":\" that’s capable of benefiting all sides of your company.\"}],\"markDefs\":[{\"_key\":\"4c7c6f190e79\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-24088\",\"_type\":\"reference\"}},{\"_key\":\"098803e505ca\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25086\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"4b35a35e5626\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b35a35e56260\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Without creativity, plumbing is just plumbing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d11adc32cdd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d11adc32cdd70\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Assuming everybody had the same infrastructure—the same plumbing, if you will—how do you communicate your brand?” asked Barbarian CEO \"},{\"_key\":\"d11adc32cdd71\",\"_type\":\"span\",\"marks\":[\"8cc308196b18\"],\"text\":\"Steven Moy\"},{\"_key\":\"d11adc32cdd72\",\"_type\":\"span\",\"marks\":[],\"text\":\". As the customer journey is increasingly disrupted across every touchpoint, teams often find themselves relying on their “plumbing” alone to craft and deliver \"},{\"_key\":\"d11adc32cdd73\",\"_type\":\"span\",\"marks\":[\"521834835d97\"],\"text\":\"personalized messaging\"},{\"_key\":\"d11adc32cdd74\",\"_type\":\"span\",\"marks\":[],\"text\":\" in connection with their brand. But prioritizing technology over actual creative thought can lead to issues.\"}],\"markDefs\":[{\"_key\":\"8cc308196b18\",\"_type\":\"link\",\"href\":\"https://www.adweek.com/agencies/barbarian-hires-r-ga-vet-as-ceo/\"},{\"_key\":\"521834835d97\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12249\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"cec22922b164\",\"_type\":\"block\",\"children\":[{\"_key\":\"cec22922b1640\",\"_type\":\"span\",\"marks\":[],\"text\":\"“My belief is smart targeting [and] personalization isn’t worth a dime unless you have something to say,” Binch told us. “The plumbing is super important, and I’m a huge believer in what data can do for business and AI, but we can’t forget about the magic. Without creativity, plumbing is just that—plumbing. A technology to take something from one place to another. To support truly powerful marketing experiences, your brand needs to your technology and your creative minds to work together in concert.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3956153d252e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3956153d252e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Emotion still drives great messaging\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ac198bff1f9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac198bff1f9f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What’s a cheat code for connecting creativity to technology? For Binch, one word rises to the top: Emotion. Enhancing powerful technology with a helping of heart-stirring emotion is a winning way to engage your customers. And it’s a powerful way to imbue your customer engagement strategy with a human-centric feel.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92214aaf8758\",\"_type\":\"block\",\"children\":[{\"_key\":\"92214aaf87580\",\"_type\":\"span\",\"marks\":[],\"text\":\"“I think in this day and age as marketers, we have to strive to really connect our tech products to emotion,” Binch said. “It’s not easy, and I think that’s why a lot of people steer away from it and want to go to the comfort of data and performance. But you really need people that can get in there, have emotional intelligence, and figure out how to make [consumers] feel something.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"25dd0e93e9de\",\"_type\":\"block\",\"children\":[{\"_key\":\"25dd0e93e9de0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. People come first\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0f2bd5012cbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f2bd5012cbf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brilliant customer engagement needs a real partnership between technology and the human side of things. “Looking at the whole journey, understanding the nuances of that, how that’s changing over time, is something that’s going to be very hard for a machine to do on its own,” Binch told us. Customer engagement still requires a marketer who is capable of empathizing with the customer in order to forge a powerful, lasting connection.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1230e6175e62\",\"_type\":\"block\",\"children\":[{\"_key\":\"1230e6175e620\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6f450a241cf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f450a241cf50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to learn more about the ways creativity can be a game changer in the agency world? Check out a look at how \"},{\"_key\":\"6f450a241cf51\",\"_type\":\"span\",\"marks\":[\"905b03fbe11d\"],\"text\":\"Moy thinks about creativity in connection with today’s deconstructed customer journey\"},{\"_key\":\"6f450a241cf52\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"905b03fbe11d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12408\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a943c22ad0dd12e4eb2e1b673ced82ea03169858-1400x700.jpg\",\"publishedDate\":\"2019-10-03T12:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a943c22ad0dd12e4eb2e1b673ced82ea03169858-1400x700-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"Agency Experts on Combining Creativity and Technology in Marketing | Braze\",\"pageTitle\":\"Agency Experts on Combining Creativity and Technology in Marketing | Braze\",\"slug\":{\"current\":\"customer-engagement-at-the-intersection-of-creativity-and-tech\"}},\"title\":\"Left Brain, Right Brain: Customer Engagement at the Intersection of Creativity and Tech\"}]}]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[[\"$\",\"$L36\",null,{\"switchbackData\":{\"logo\":{\"source\":\"/images/dummy-images/logo1.png\",\"alt\":\"logo\",\"width\":144,\"height\":45},\"headingKey\":\"partnerSwitchHeading\",\"contentKeys\":[\"partnerSwitchContent1\",\"partnerSwitchContent2\",\"partnerSwitchContent3\"],\"background\":\"bg-white\"},\"locale\":\"en-us\"}],[\"$\",\"div\",null,{\"className\":\"container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our open technology ecosystem\"}],[\"$\",\"p\",null,{\"children\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Technology Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-technology-partner\",\"className\":\"h-[44px]\"}]]}],[\"$\",\"div\",\"1\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our global services network\"}],[\"$\",\"p\",null,{\"children\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Delivery Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-solutions-partner\",\"className\":\"h-[44px]\"}]]}]]}]]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"its-time-to-be-a-better-marketer\",\"className\":\"mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"3e4a71e218cd0\",{\"className\":\"\",\"children\":\"It's time to be a better marketer\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L2f\",\"cpanel-cta-1\",{\"label\":\"Get Started\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/get-started\"}],[\"$\",\"$L2f\",\"cpanel-cta-2\",{\"label\":\"See How Braze Works\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}]\n"])</script></body></html>