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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="size-full bg-white"><div class="flex flex-col"><section class="bg-heat1 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-30 pb-12 sm:pb-18 lg:pb-24 xl:pb-30"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:pr-8 lg:w-1/2 lg:max-w-[592px]"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><div class="flex flex-wrap gap-1 items-start"><div class="text-white flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Let's get engaged</strong></p></h4></div></div><h1 id="the-retail-marketers-black-friday-cyber-monday-too" class="mb-0 text-white text-display-xs sm:text-display-md font-extrabold"><span class="block"><span class="">The retail marketer's Black Friday Cyber Monday toolkit</span></span></h1></div><div class="flex w-full flex-col gap-8 text-white"><p>We assembled our data, insights, and experts to bring you this toolkit that helps you plan smart, dream big, and engage your customers in peak season—BFCM and beyond. As we proudly power billions more peak-season messages this year, we can’t wait to continue supporting your success.</p></div></div></div><div class="shrink-0 grow basis-0 pt-10 lg:pt-0 relative top-10 w-full max-w-[500px] lg:absolute lg:left-1/2 lg:top-0 lg:h-[calc(100%+100px)] lg:w-1/2 lg:max-w-[800px]"><img alt="a woman holding a credit card next to a phone that says ready for our biggest sale" loading="lazy" width="880" height="545" decoding="async" data-nimg="1" class="size-full rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6ff88e551120e0a1233057abc9d22c881d2cdb47-1600x1600.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6ff88e551120e0a1233057abc9d22c881d2cdb47-1600x1600.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6ff88e551120e0a1233057abc9d22c881d2cdb47-1600x1600.png&w=1920&q=75"/></div></div></div></div></div></section><section class="bg-transparent section-scroller sticky z-[200] overflow-hidden contain-layout pt-6 pb-6"><div class=""><div class="no-scrollbar container mx-auto flex justify-between gap-1 overflow-auto rounded-lg border border-gray-100 bg-white p-3 shadow-secondary lg:rounded-[50px]"><div class="shrink-0 grow basis-0"><a aria-label="scroll to Industry Insights" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#industry-insights">Industry Insights</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Practitioner Tools" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#practitioner-tools-and-templates">Practitioner Tools</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Product & Channel Guidance" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#product-and-channel-guidance">Product & Channel Guidance</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Executive Resources" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#executive-resources">Executive Resources</a></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="black-friday-cyber-monday-by-the-numbers" class="mb-0 text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">Black Friday & Cyber Monday by the numbers</span></span></h2></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-30 pb-12 sm:pb-18 lg:pb-24 xl:pb-30"><div class=""><div class="container w-full"><div class="grid gap-8 sm:grid-cols-2 md:grid-cols-3"><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial"><h2 class="text-display-lg font-extrabold text-gray-900">+35% messaging</h2><span class="text-lg font-bold text-gray-900">according to Braze user volume comparing 2024 to 2023</span></div><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial md:-translate-y-3"><h2 class="text-display-lg font-extrabold text-gray-900">+46% send growth YoY</h2><span class="text-lg font-bold text-gray-900">in in-app messaging (IAM) in 2024 from 2023, according to Braze user data</span></div><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial md:-translate-y-6"><h2 class="text-display-lg font-extrabold text-gray-900">+33% YoY</h2><span class="text-lg font-bold text-gray-900">in cross-channel campaigns that sent a message in 2024 vs. 2023, according to Braze user data</span></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="industry-insights"><div class=""><div class="container"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h2 id="industry-insights" class="mb-0 font-extrabold"><span class="block"><span class="">Industry Insights</span></span></h2><div class="lg:max-w-[584px] text-lg text-gray-600 mt-6"><p>Trends shaping retail customer engagement</p><p><br/></p></div></div></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/retail-customer-engagement-review"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a man is smiling while looking at his phone next to the words customer engagement review" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F61164b8a12e7b41aef472fd3d9cd96e7b65d42b8-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F61164b8a12e7b41aef472fd3d9cd96e7b65d42b8-2400x1350.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F61164b8a12e7b41aef472fd3d9cd96e7b65d42b8-2400x1350.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">2025 Retail Customer Engagement Review</h3></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/webinars-and-events/customer-engagement-for-lifetime-loyalty-top-3-retail-trends-2025"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc19159ca369662ee66af413d2685309e01a8b978-1200x675.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc19159ca369662ee66af413d2685309e01a8b978-1200x675.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc19159ca369662ee66af413d2685309e01a8b978-1200x675.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Webinar</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Customer Engagement for Lifetime Loyalty: Top 3 Retail Trends in 2025</h3><span class="text-sm text-gray-500 font-extrabold">May 15, 2025</span></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/articles/black-friday-cyber-monday-trends-2024"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a gift box with the date november 29 and december 2 on it" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd17c7b5c3acb8eb09e04317f8aed0f13de8abcdd-1920x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd17c7b5c3acb8eb09e04317f8aed0f13de8abcdd-1920x1080.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd17c7b5c3acb8eb09e04317f8aed0f13de8abcdd-1920x1080.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500 font-extrabold">7<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">What Black Friday and Cyber Monday 2024 tell us about how brands are evolving</h3><span class="text-sm text-gray-500 font-extrabold">December 05, 2024</span></div></a></li></ul></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="practitioner-tools-and-templates"><div class=""><div class="container"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h2 id="practitioner-tools-and-templates" class="mb-0 font-extrabold"><span class="block"><span class="">Practitioner Tools and Templates</span></span></h2><div class="lg:max-w-[584px] text-lg text-gray-600 mt-6"><p>Pro tips and templates for holiday campaign planning</p></div></div></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/retail-email-sms-best-practices"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a man wearing headphones is holding a cell phone ." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F300fde9d6ab6638248c2e88e67138e2631ff9def-2400x1350.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F300fde9d6ab6638248c2e88e67138e2631ff9def-2400x1350.jpg&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F300fde9d6ab6638248c2e88e67138e2631ff9def-2400x1350.jpg&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Rise above the fray—optimizing SMS and email for holiday campaigns</h3></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/articles/delivering-elevated-retail-emails"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a woman is smiling while looking at her phone, with a caption suggesting she is making a clothing purchase" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F76e37d0a6db7d8337fdc44e5331c5fa87f55573f-3840x2160.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F76e37d0a6db7d8337fdc44e5331c5fa87f55573f-3840x2160.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F76e37d0a6db7d8337fdc44e5331c5fa87f55573f-3840x2160.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500 font-extrabold">1<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Delivering elevated email experiences for holiday campaigns</h3><span class="text-sm text-gray-500 font-extrabold">June 06, 2025</span></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/holiday-planning-workbook"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="Let's get engaged - The retail marketer's Black Friday Cyber Monday planning workbook" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F744d8f0a60eab22f6b461427b166f3f4803ff8fb-3840x2160.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F744d8f0a60eab22f6b461427b166f3f4803ff8fb-3840x2160.jpg&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F744d8f0a60eab22f6b461427b166f3f4803ff8fb-3840x2160.jpg&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">The retail marketer’s Black Friday Cyber Monday planning workbook</h3></div></a></li></ul></div></div></section><section class="bg-[#F8D3E8] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 sm:rounded-t-[24px] z-10"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Braze x Shopify</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Making eCommerce calm and bright</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Our new-and-improved integration with Shopify is built for eCommerce marketers to activate real-time data and insights for next-level shopping experiences.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs w-full sm:w-fit" href="/partners/technology-partners/shopify">Learn More</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a man wearing headphones is smiling next to a woman wearing sunglasses" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d47505bf42775d4deab8841d5599b11d63b6504-1600x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d47505bf42775d4deab8841d5599b11d63b6504-1600x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d47505bf42775d4deab8841d5599b11d63b6504-1600x1600.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>2024 Black Friday & Cyber Monday retro</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Billion with a B</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Braze customers sent billions of messages across channels over the BFCM period in 2024. While emerging channels gained ground, optimizing email experiences was still high on Braze users’ holiday checklist—53% of Braze customers used the <a href="https://www.braze.com/docs/user_guide/message_building_by_channel/email/drag_and_drop" rel="noreferrer noopener" target="_blank" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link (opens in new tab)">Drag-and-Drop Editor for Email</a> during the four-day period in 2024.</p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a graphic that says 50+ billion messages sent during the four-day bfcm period in 2024" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4f6bd003b1043e6116557096afaa16e8be4a5690-1600x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4f6bd003b1043e6116557096afaa16e8be4a5690-1600x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4f6bd003b1043e6116557096afaa16e8be4a5690-1600x1600.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="product-and-channel-guidance"><div class=""><div class="container"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h2 id="product-channel-guidance" class="mb-0 font-extrabold"><span class="block"><span class="">Product & Channel Guidance</span></span></h2><div class="lg:max-w-[584px] text-lg text-gray-600 mt-6"><p>Hands-on help with data activation, personalization, and more</p></div></div></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/articles/braze-shopify-announcement"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a woman is smiling while looking at her phone with an advertisement for abandoned cart flow" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcb80011a308fe601da784e6c087c293a61ec3ee3-3840x2160.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcb80011a308fe601da784e6c087c293a61ec3ee3-3840x2160.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcb80011a308fe601da784e6c087c293a61ec3ee3-3840x2160.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500 font-extrabold">8<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Braze x Shopify: Activate shopper insights for better shopping experiences</h3><span class="text-sm text-gray-500 font-extrabold">March 18, 2025</span></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/articles/shopify-new-era-ecommerce"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="A man wearing headphones is pictured in one circle, and a woman wearing sunglasses is pictured in another circle. The icons and messages surrounding them suggest an online transaction is happening." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F43fc493698e9f805119925010acad2fcf8c86bb2-3840x2160.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F43fc493698e9f805119925010acad2fcf8c86bb2-3840x2160.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F43fc493698e9f805119925010acad2fcf8c86bb2-3840x2160.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500 font-extrabold">4<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Data-driven personalization heralds a new era of eCommerce with Braze and Shopify</h3><span class="text-sm text-gray-500 font-extrabold">March 28, 2025</span></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/optimize-the-customer-shopping-journey"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="an advertisement for braze x shopify shows a woman holding shopping bags" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6d4a25434425765189d0caf67d66ee144997d97f-1200x500.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6d4a25434425765189d0caf67d66ee144997d97f-1200x500.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6d4a25434425765189d0caf67d66ee144997d97f-1200x500.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Optimize the Shopping Journey to Drive Stronger Outcomes</h3></div></a></li></ul></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="executive-resources"><div class=""><div class="container"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h2 id="executive-resources" class="mb-0 font-extrabold"><span class="block"><span class="">Executive Resources</span></span></h2><div class="lg:max-w-[584px] text-lg text-gray-600 mt-6"><p>High-level strategies for the bottom line</p></div></div></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/braze-vml-report"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a woman is looking at her phone with the words braze x vml behind her" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1fbb1ea6f34a78a30434c83265f5824dc82cd07e-1574x1112.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1fbb1ea6f34a78a30434c83265f5824dc82cd07e-1574x1112.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1fbb1ea6f34a78a30434c83265f5824dc82cd07e-1574x1112.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Report</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Connecting the Commerce Cosmos: 10 Best Practices from Ace Brands</h3></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/melting-points-loyalty"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a poster that says ' locking in loyalty ' on it" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39ee947c9b78fc90b888a2278db56610258fe6e0-2658x1494.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39ee947c9b78fc90b888a2278db56610258fe6e0-2658x1494.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39ee947c9b78fc90b888a2278db56610258fe6e0-2658x1494.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Melting Points: Locking in Loyalty</h3></div></a></li></ul></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout"><div class=""><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It’s time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section></div></section></div></div><!--/$--></main><footer 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Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost 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