<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/8002-9b2eb0ca929ae2a5.js" async=""></script><script src="/_next/static/chunks/189-7a1651d82f3e8dab.js" async=""></script><script src="/_next/static/chunks/9673-d6866507b7ed970d.js" async=""></script><script src="/_next/static/chunks/2825-5cc693888933292a.js" async=""></script><script src="/_next/static/chunks/8524-47e5caa013ae614c.js" async=""></script><script src="/_next/static/chunks/8073-36b1c2d303ce5e75.js" async=""></script><script src="/_next/static/chunks/6280-03be8fdbef8420ac.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>What Does Braze Do? How it Works</title><meta name="description" content="Discover how Braze works, the ultimate customer engagement platform. Unify data, personalize journeys, and optimize campaigns with AI-powered insights. "/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/product"/><link rel="alternate" hrefLang="ja" href="https://www.braze.com/ja/product"/><link rel="alternate" hrefLang="ko" href="https://www.braze.com/ko/product"/><link rel="alternate" hrefLang="pt-br" href="https://www.braze.com/pt-br/product"/><link rel="alternate" hrefLang="fr" href="https://www.braze.com/fr/product"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/product"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/product"/><meta property="og:title" content="What Does Braze Do? How it Works"/><meta property="og:description" content="Discover how Braze works, the ultimate customer engagement platform. Unify data, personalize journeys, and optimize campaigns with AI-powered insights. "/><meta property="og:url" content="https://www.braze.com/product"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="What Does Braze Do? How it Works"/><meta name="twitter:description" content="Discover how Braze works, the ultimate customer engagement platform. Unify data, personalize journeys, and optimize campaigns with AI-powered insights. "/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n ","id":"gtm-consent-mode"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(w,l){\n w[l]=w[l]||[];\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\n })(window,'dataLayer');","id":"gtm-init"}])</script><script>(self.__next_s=self.__next_s||[]).push(["https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ",{"async":true,"id":"gtm-script"}])</script><script type="text/javascript" id="vwoCode">window._vwo_code||(function(){var w=window,d=document;var account_id=1198045,version=2.2,settings_tolerance=2000,hide_element='body',hide_element_style='opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1<d.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e&&'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=(()=>{var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(t)for(var i,n,o=/(?:^|;\s*)(?:(_vis_opt_exp_(\d+)_combi=([^;]*))|(_vis_opt_exp_(\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\d+)_split=([^:;]*))|(_vis_opt_exp_(\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(i=o.exec(t));)try{i[1]?e.combination.push({id:i[2],value:r(i[3])}):i[4]?e.combinationChoose.push({id:i[5],value:r(i[6])}):i[7]?e.split.push({id:i[8],value:r(i[9])}):i[10]?e.exclude.push({id:i[11]}):i[12]?e.optOut=r(i[13]):i[14]?e.optOut=!0:i[15]?e.uuid=r(i[16]):i[17]&&(n=r(i[18]),e.consent=n&&3<=n.length?n.substring(0,3):null)}catch(e){}return e})();function n(){var e=(()=>{if(w.VWO&&Array.isArray(w.VWO))for(var e=0;e<w.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)&&('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1})(),t='a='+account_id+'&u='+encodeURIComponent(w._vis_opt_url||d.URL)+'&vn='+version+'&ph=1'+('undefined'!=typeof platform?'&p='+platform:'')+'&st='+w.performance.now(),e=(!e&&((e=(()=>{var e,t=[],i={},n=w.VWO&&w.VWO.appliedCampaigns||{};for(e in n){var o=n[e]&&n[e].v;o&&(t.push(e+'-'+o+'-1'),i[e]=!0)}if(s&&s.combination)for(var r=0;r<s.combination.length;r++){var a=s.combination[r];i[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')})())&&(t+='&c='+e),(e=(()=>{var e=[],t={};if(s&&s.combinationChoose)for(var i=0;i<s.combinationChoose.length;i++){var n=s.combinationChoose[i];e.push(n.id+'-'+n.value),t[n.id]=!0}if(s&&s.split)for(var o=0;o<s.split.length;o++)t[(n=s.split[o]).id]||e.push(n.id+'-'+n.value);return e.join('|')})())&&(t+='&cc='+e),e=(()=>{var e={},t=[];if(w.VWO&&Array.isArray(w.VWO))for(var i=0;i<w.VWO.length;i++){var n=w.VWO[i];if(Array.isArray(n)&&'setVariation'===n[0]&&n[1]&&Array.isArray(n[1]))for(var o=0;o<n[1].length;o++){var r,a=n[1][o];a&&'object'==typeof a&&(r=a.e,a=a.v,r)&&a&&(e[r]=a)}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')})())&&(t+='&sv='+e),s&&s.optOut&&(t+='&o='+s.optOut),(()=>{var e=[],t={};if(s&&s.exclude)for(var i=0;i<s.exclude.length;i++){var n=s.exclude[i];t[n.id]||(e.push(n.id),t[n.id]=!0)}return e.join('|')})());return e&&(t+='&e='+e),s&&s.uuid&&(t+='&id='+s.uuid),s&&s.consent&&(t+='&consent='+s.consent),w.name&&-1<w.name.indexOf('_vis_preview')&&(t+='&pM=true'),w.VWO&&w.VWO.ed&&(t+='&ed='+w.VWO.ed),t}code={nonce:v&&v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))&&t.parentNode.removeChild(t),e&&((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v&&t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var i=new XMLHttpRequest;i.open('GET',e,!0),i.withCredentials=!t.dSC,i.responseType=t.responseType||'text',i.onload=function(){if(t.onloadCb)return t.onloadCb(i,e);200===i.status?w._vwo_code.addScript({text:i.responseText}):w._vwo_code.finish('&e=loading_failure:'+e)},i.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);w._vwo_code.finish('&e=loading_failure:'+e)},i.send()},init:function(){var e,t,i=this.settings_tolerance(),i=(w._vwo_settings_timer=setTimeout(function(){w._vwo_code.finish()},i),'body'!==this.hide_element()?(e=d.createElement('style'),t=(i=this.hide_element())?i+this.hide_element_style():'',i=d.getElementsByTagName('head')[0],e.setAttribute('id','_vis_opt_path_hides'),v&&e.setAttribute('nonce',v.nonce),e.setAttribute('type','text/css'),e.styleSheet?e.styleSheet.cssText=t:e.appendChild(d.createTextNode(t)),i.appendChild(e)):(e=d.getElementsByTagName('head')[0],(t=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background:white!important;',t.setAttribute('id','_vis_opt_path_hides'),t.classList.add('_vis_hide_layer'),e.parentNode.insertBefore(t,e.nextSibling)),'https://dev.visualwebsiteoptimizer.com/j.php?'+n());-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:i}):this.load(i+'&x=true',{l:1})}};w._vwo_code=code;code.init();})();(function(){var t=window;function d(){var e;t._vwo_code&&(e=d.hidingStyle=document.getElementById('_vis_opt_path_hides')||d.hidingStyle,t._vwo_code.finished()||t._vwo_code.libExecuted||t.VWO&&t.VWO.dNR||(document.getElementById('_vis_opt_path_hides')||document.getElementsByTagName('head')[0].appendChild(e),requestAnimationFrame(d)))}d();})();</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class="__variable_97c7bb en-us-locale"><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><header id="site-header" class="fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50" data-site-header="true"><nav id="main-nav-container" class="container flex items-center h-full" aria-label="Main site"><a data-event-name="Header" data-event-label="Logo" aria-label="Homepage" class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" href="/"><img alt="braze" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=128&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75"/></a><div id="menu-toggle" class="h-full xl:w-full ml-auto"><div class="fixed inset-0 top-[64px] z-50 overflow-x-hidden bg-white xl:flex xl:static xl:h-full xl:overflow-visible hidden"><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto"><li class="w-full xl:w-auto"><a aria-label="Why Braze?" class="flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px]" href="/value-of-braze">Why Braze?</a></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Product<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Product" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Product"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 mb-4" href="/product/overview"><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">The Braze Platform</span><span class="text-sm font-normal text-gray-600">All your data, channels, and orchestration needs in one place</span><span class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 mt-3">View the platform<!-- --> <div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/brazeai"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAl™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">UPDATES</span></span><span class="text-sm font-normal text-gray-600">Automate, learn, and personalize with AI</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Data Platform</span><span class="text-sm font-normal text-gray-600">Unify, activate, and distribute your data</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Cross-Channel</span><span class="text-sm font-normal text-gray-600">Send all your messages from one place</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CAPABILITIES</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Deliver 1:1 personalization, at scale</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Journey Orchestration</span><span class="text-sm font-normal text-gray-600">Create multi-step, cross-channel experiences</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Scale smarter engagement with always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solutions"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Industries</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Retail & eCommerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Financial Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Travel & Hospitality</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">On Demand</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Use Cases</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/optimize-onboarding"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use href="/icons/sprites.svg#pie-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Improve Acquisitions</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/reduce-churn"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-down-01"><use href="/icons/sprites.svg#trend-down-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reduce Churn</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/increase-engagement"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-notification-square"><use href="/icons/sprites.svg#message-notification-square"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Startups</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Partners<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Partners" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Partners"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Technology Partners</span><span class="text-sm font-normal text-gray-600">Explore our 140+ technology partnership integrations</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/braze-amplifiers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-02"><use href="/icons/sprites.svg#announcement-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Amplifiers</span><span class="text-sm font-normal text-gray-600">Supercharge the power of Braze with pre-built partner solutions designed to accelerate success</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Resources<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Resources" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Resources"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Learn</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Resources Hub</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Case Studies</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reports & Guides</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Videos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Webinars & Events</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">User Documentation</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Grow</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certification</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/articles/glossary"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="search-refraction"><use href="/icons/sprites.svg#search-refraction"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Glossary</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Support</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Support Overview</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Professional Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Success</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Company<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Company" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Company"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">About Us</span><span class="text-sm font-normal text-gray-600">Learn how Braze became the leading customer engagement platform</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Investor Relations</span><span class="text-sm font-normal text-gray-600">Get the latest news, numbers, and financial results</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Careers</span><span class="text-sm font-normal text-gray-600">Discover job openings & why people love working at Braze</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG</span><span class="text-sm font-normal text-gray-600">Explore our Environmental, Social, and Corporate Governance data</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">News</span><span class="text-sm font-normal text-gray-600">Find out about the latest happenings at Braze</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Legal</span><span class="text-sm font-normal text-gray-600">Get information on our legal terms, policies, compliance, and more</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Looking for something else?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Contact Us</a></div></div></li></ul><a aria-label="Search" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="Log In" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Log In</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/get-started">Get Started</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="size-full swoosh1"><div class="flex flex-col"><section class="bg-heat1 relative overflow-hidden contain-layout pt-10 sm:pt-16"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 background-custom lg:pb-40"><div class="flex flex-col gap-y-8 items-center gap-10 text-center lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 lg:max-w-[880px]"><div class="flex flex-col gap-6 items-center "><div class="flex flex-col items-start gap-4"><h1 id="see-how-our-tech-stacks-up" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">See how our tech stacks up.</span></span></h1></div><div class="flex w-full flex-col gap-8 text-white items-center"><p>No matter where you are in your engagement journey, Braze can take you where you want to be. See how our vertically integrated tech stack can help you gain real time insights, and build more relevant customer experiences.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full sm:w-fit" href="/get-started">Contact Sales</a><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3] w-full sm:w-fit">Watch a Demo<svg width="24" height="24" role="img" aria-label="play-fill" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#play-fill"></use></svg></button></div><p></p></div></div></div></div></div></div><div class="-mb-12 hidden xl:block"><img alt="product image" loading="lazy" width="2160" height="872" decoding="async" data-nimg="1" class="w-full" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fproduct-bottom.png&w=3840&q=75 1x" src="/_next/image?url=%2Fimages%2Fproduct-bottom.png&w=3840&q=75"/></div><div class="text-center xl:hidden"><img alt="product image for mobile" loading="lazy" width="2160" height="872" decoding="async" data-nimg="1" class="mx-auto w-auto min-w-[400px] max-w-full sm:w-[600px]" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fproduct_mobile.png&w=3840&q=75 1x" src="/_next/image?url=%2Fimages%2Fproduct_mobile.png&w=3840&q=75"/></div><div class="hidden"><div class="mask-swoosh1 relative size-full"><button class="bg-play-button bg-play-button-scale absolute left-1/2 top-1/2 z-50 flex size-24 -translate-x-1/2 -translate-y-1/2 items-center justify-center rounded-full border border-transparent text-white backdrop-blur-[4px]" type="button"><svg width="28" height="28" role="img" aria-label="play-fill"><use href="/icons/sprites.svg#play-fill"></use></svg></button><img alt="Braze Vertical Stacks" loading="lazy" width="900" height="900" decoding="async" data-nimg="1" class="size-full object-center transition-all duration-300 object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png&w=1920&q=75"/></div></div></div><div class="h-20 w-full"></div><div class="text-white absolute -bottom-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full" aria-hidden="true"><path d="M1440 64L0 64L1440 0V64Z" fill="currentColor"></path></svg></div></section><section class="bg-transparent section-scroller sticky z-[200] overflow-hidden contain-layout pt-6 pb-6"><div class=""><div class="no-scrollbar container mx-auto flex justify-between gap-1 overflow-auto rounded-lg border border-gray-100 bg-white p-3 shadow-secondary lg:rounded-[50px]"><div class="shrink-0 grow basis-0"><a aria-label="scroll to Data Activation" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#data-activation">Data Activation</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Segmentation" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#insights-and-segmentation">Segmentation</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Orchestration" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#journey-orchestration">Orchestration</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Relevance" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#personalization-and-relevance">Relevance</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Cross-Channel" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#cross-channel-action">Cross-Channel</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to BrazeAI™" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#sage-ai-by-braze">BrazeAI™</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Insights" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis" href="#continuous-insight-and-feedback">Insights</a></div></div></div></section><section class="bg-transparent z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="from-data-activation-and-crosschannel-journey-orch" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><span class="block"><span class="">From data activation and cross-channel journey orchestration, to 1:1 personalization and relevance with AI decisioning, this is how Braze works:</span></span></h2></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pb-10 sm:pb-16"><div class=""><div class="container relative w-full h-[292px] md:h-[450px] lg:h-[684px] flex items-center justify-center rounded-xl overflow-hidden"><button type="button" class="bg-play-button bg-play-button-scale absolute left-1/2 top-1/2 z-50 flex size-24 -translate-x-1/2 -translate-y-1/2 items-center justify-center rounded-full border border-transparent text-white backdrop-blur-[4px]" aria-label="play video"><svg width="28" height="28" role="img" aria-label="play-fill"><use href="/icons/sprites.svg#play-fill"></use></svg></button><img alt="Braze Vertical Stacks" loading="lazy" width="1216" height="684" decoding="async" data-nimg="1" class="h-[192px] w-[343px] items-center justify-center gap-[10px] rounded-xl object-cover transition-all duration-300 md:h-[450px] md:w-[800px] lg:h-[684px] lg:w-[1216px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png&w=3840&q=75"/></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-12 sm:pb-18 lg:pb-24 xl:pb-30"><div class=""><div class="relative"><div class="scroll-layout-nav absolute z-50 hidden h-full lg:left-[calc(50vw-512px)] lg:block xl:left-[calc(50vw-640px)]"><div class="scroll-layout-nav-inner sticky flex -translate-x-10 flex-col gap-[13px] pt-3"><a aria-label="Switchback section 1" class="relative text-md font-extrabold transition-colors text-gray-900" href="#switchback-section-1"><span aria-hidden="true">01</span></a><a aria-label="Switchback section 2" class="relative text-md font-extrabold transition-colors text-gray-500" href="#switchback-section-2"><span aria-hidden="true">02</span></a><a aria-label="Switchback section 3" class="relative text-md font-extrabold transition-colors text-gray-500" href="#switchback-section-3"><span aria-hidden="true">03</span></a><a aria-label="Switchback section 4" class="relative text-md font-extrabold transition-colors text-gray-500" href="#switchback-section-4"><span aria-hidden="true">04</span></a><a aria-label="Switchback section 5" class="relative text-md font-extrabold transition-colors text-gray-500" href="#switchback-section-5"><span aria-hidden="true">05</span></a><a aria-label="Switchback section 6" class="relative text-md font-extrabold transition-colors text-gray-500" href="#switchback-section-6"><span aria-hidden="true">06</span></a><a aria-label="Switchback section 7" class="relative text-md font-extrabold transition-colors text-gray-500" href="#switchback-section-7"><span aria-hidden="true">07</span></a></div></div><div class="flex w-full flex-col gap-20"><section id="data-activation"><div id="switchback-section-1" class="scroll-layout-switchback"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Data Activation</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Collect, unify, and activate any amount of data from any source.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-01"><use href="/icons/sprites.svg#dataflow-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">170+ turnkey partner integrations</span><p class="text-[16px] leading-[24px] text-gray-600">Get up and running fast with pre-built connectors to the tools in your tech stack.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="link-external-01"><use href="/icons/sprites.svg#link-external-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Customizable integrations</span><p class="text-[16px] leading-[24px] text-gray-600">Connect Braze to your digital properties, data warehouse, backend systems, and other software with lightweight SDKs, modern APIs, cloud data ingestion, and data transformation.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="users-check"><use href="/icons/sprites.svg#users-check"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Comprehensive user profiles</span><p class="text-[16px] leading-[24px] text-gray-600">Build a solid first-party data foundation grounded in historical and real-time customer preferences and behaviors.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 before:absolute before:left-0 before:top-0 before:size-full before:scale-x-105 before:scale-y-125 before:rounded-xl before:border before:border-[#C9C4FF]"><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 text-white bg-gradient-icon"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Activate with BrazeAI™</span><p class="text-[16px] leading-[24px] text-gray-600">Connect your AI tools of choice directly to Braze and use them to easily access and analyze data.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/product/braze-data-platform">Braze Data Platform</a></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="a profile of marcus williams is shown on a purple background" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff9cc4bafe12ea3a6e5117a60bdae142432073072-1130x1280.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff9cc4bafe12ea3a6e5117a60bdae142432073072-1130x1280.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff9cc4bafe12ea3a6e5117a60bdae142432073072-1130x1280.png&w=1200&q=75"/></div></div></div></div></div></div></section><section id="insights-and-segmentation"><div id="switchback-section-2" class="scroll-layout-switchback"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Insights & Segmentation</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Build dynamic audiences with powerful tools that are guided by customer insights.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="image-indent-right"><use href="/icons/sprites.svg#image-indent-right"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Flexible segmentation</span><p class="text-[16px] leading-[24px] text-gray-600">Tap into 100+ out-of-the-box filters or use a flexible SQL composer to reach the right audience.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="clock"><use href="/icons/sprites.svg#clock"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Predictive intelligence</span><p class="text-[16px] leading-[24px] text-gray-600">Anticipate where customer journeys will go, easily moving consumers in and out of relevant segments.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Dynamic audience building</span><p class="text-[16px] leading-[24px] text-gray-600">An intuitive interface and comprehensive data access lets you seamlessly design audiences that are always ready for engagement.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 before:absolute before:left-0 before:top-0 before:size-full before:scale-x-105 before:scale-y-125 before:rounded-xl before:border before:border-[#C9C4FF]"><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 text-white bg-gradient-icon"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Anticipate with BrazeAI™</span><p class="text-[16px] leading-[24px] text-gray-600">Identify and target customers based on their propensity to purchase, churn, or perform any other high-value action.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/customers/too-good-to-go-case-study">Insights</a></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="a graphic showing segment filters with a dynamic segment in the middle" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb0386792d26c95b75481a0d58932ce37750c97bc-1131x1280.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb0386792d26c95b75481a0d58932ce37750c97bc-1131x1280.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb0386792d26c95b75481a0d58932ce37750c97bc-1131x1280.png&w=1200&q=75"/></div></div></div></div></div></div></section><section id="journey-orchestration"><div id="switchback-section-3" class="scroll-layout-switchback"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Journey Orchestration</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Put your customers on a faster path to your products and services.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="image-indent-right"><use href="/icons/sprites.svg#image-indent-right"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Intuitive journey building</span><p class="text-[16px] leading-[24px] text-gray-600">Send users down the next best path or experience with drag-and-drop components for branching, delays, audience syncs, and messaging.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="clock"><use href="/icons/sprites.svg#clock"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Real-time triggers</span><p class="text-[16px] leading-[24px] text-gray-600">Build highly responsive experiences that immediately react to customer actions.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Creative experimentation</span><p class="text-[16px] leading-[24px] text-gray-600">A/B/n test copy, creative, timing, channel mix, promotions, and more with a flexible experimentation engine.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 before:absolute before:left-0 before:top-0 before:size-full before:scale-x-105 before:scale-y-125 before:rounded-xl before:border before:border-[#C9C4FF]"><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 text-white bg-gradient-icon"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Optimize with BrazeAI™</span><p class="text-[16px] leading-[24px] text-gray-600">Improve the metrics that matter most to your business with autonomous AI decisioning agents.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/product/journey-orchestration">Journey Orchestration</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="A personalized messaging journey built with Canvas Flow" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4f999808d89f54935685db6b7ac8b7fff9123ff-1131x1388.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4f999808d89f54935685db6b7ac8b7fff9123ff-1131x1388.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4f999808d89f54935685db6b7ac8b7fff9123ff-1131x1388.png&w=1200&q=75"/></div></div></div></div></div></div></section><section id="personalization-and-relevance"><div id="switchback-section-4" class="scroll-layout-switchback"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Personalization & Relevance</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Scale personalization to deliver experiences your customers crave.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="pie-chart-03"><use href="/icons/sprites.svg#pie-chart-03"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Dynamic content personalization</span><p class="text-[16px] leading-[24px] text-gray-600">Easily embed personalized attributes, products, content, promotions, recommendations and more into messages on any channel.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="horizontal-bar-chart-01"><use href="/icons/sprites.svg#horizontal-bar-chart-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">In-the-moment engagement</span><p class="text-[16px] leading-[24px] text-gray-600">Automatically trigger journeys and messaging based on sub-second customer behaviors and cross-channel interactions.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 before:absolute before:left-0 before:top-0 before:size-full before:scale-x-105 before:scale-y-125 before:rounded-xl before:border before:border-[#C9C4FF]"><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 text-white bg-gradient-icon"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Personalize with BrazeAI™</span><p class="text-[16px] leading-[24px] text-gray-600">Personalize across touchpoints at the individual customer level with AI decisioning.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/product/brazeai-decisioning-studio">AI Decisioning</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="a purple background with three cell phones and a personalized path" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306.png&w=1200&q=75"/></div></div></div></div></div></div></section><section id="cross-channel-action"><div id="switchback-section-5" class="scroll-layout-switchback"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Cross-Channel Action</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Create consistent customer experiences across every touchpoint—all from a single platform.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="cursor-box"><use href="/icons/sprites.svg#cursor-box"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Outbound channels</span><p class="text-[16px] leading-[24px] text-gray-600">Design, launch, and connect across your favorite and most important channels: email, SMS, push notifications, WhatsApp, and more.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="pencil-line"><use href="/icons/sprites.svg#pencil-line"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">In-product touchpoints</span><p class="text-[16px] leading-[24px] text-gray-600">Easily embed dynamic products, content, promotions, and more into cross-channel messages.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="pencil-line"><use href="/icons/sprites.svg#pencil-line"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Paid media</span><p class="text-[16px] leading-[24px] text-gray-600">Use rich first-party data to dynamically target, trigger, and deliver ads across Meta, Google, Pinterest, Snapchat, TikTok, and Criteo.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 before:absolute before:left-0 before:top-0 before:size-full before:scale-x-105 before:scale-y-125 before:rounded-xl before:border before:border-[#C9C4FF]"><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 text-white bg-gradient-icon"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Interact with BrazeAI™</span><p class="text-[16px] leading-[24px] text-gray-600">Engage customers on the most relevant channel, at the right moment.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="Example of a messaging flow that combines push notifications and email." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb26996d4bbf6bfc781403564c607946daf4453d8-1130x1280.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb26996d4bbf6bfc781403564c607946daf4453d8-1130x1280.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb26996d4bbf6bfc781403564c607946daf4453d8-1130x1280.png&w=1200&q=75"/></div></div></div></div></div></div></section><section id="sage-ai-by-braze"><div id="switchback-section-6" class="scroll-layout-switchback"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>BrazeAI™</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>A brilliant customer engagement advisor, right at your fingertips.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Activate richer context</span><p class="text-[16px] leading-[24px] text-gray-600">Anticipate customer behaviors with a stream of rich, first-party insights.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="users-plus"><use href="/icons/sprites.svg#users-plus"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Amplify with intelligence</span><p class="text-[16px] leading-[24px] text-gray-600">Boost your creativity, strategy, and productivity with a team of AI assistants and agents.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="message-smile-square"><use href="/icons/sprites.svg#message-smile-square"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Personalize every interaction</span><p class="text-[16px] leading-[24px] text-gray-600">Deliver relevant, 1:1 experiences at rapid speed and massive scale.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/product/brazeai">BrazeAI™</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="Elements of the Braze Sage AI interface next to an example message created in part by Sage AI." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F31cc0f4dad83031650caac35ed31d2c76af4884d-1130x1280.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F31cc0f4dad83031650caac35ed31d2c76af4884d-1130x1280.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F31cc0f4dad83031650caac35ed31d2c76af4884d-1130x1280.png&w=1200&q=75"/></div></div></div></div></div></div></section><section id="continuous-insight-and-feedback"><div id="switchback-section-7" class="scroll-layout-switchback"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Continuous Insight & Feedback</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Prove your impact with ongoing analytics at every stage of engagement.</p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="pie-chart-03"><use href="/icons/sprites.svg#pie-chart-03"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Custom reports and dashboards</span><p class="text-[16px] leading-[24px] text-gray-600">Visualize engagement across channels, track key business metrics, and report with confidence.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="horizontal-bar-chart-01"><use href="/icons/sprites.svg#horizontal-bar-chart-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Impact reporting</span><p class="text-[16px] leading-[24px] text-gray-600">Show how your customer engagement efforts drove incremental conversions using global holdout groups.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 before:absolute before:left-0 before:top-0 before:size-full before:scale-x-105 before:scale-y-125 before:rounded-xl before:border before:border-[#C9C4FF]"><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 text-white bg-gradient-icon"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Insights with BrazeAI™</span><p class="text-[16px] leading-[24px] text-gray-600">Collaborate with a team of AI agents, all ready to drive mutual value for your customers and your brand.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/product/reporting-analytics">Reporting & Analytics</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="a purple background with three cell phones and a personalized path" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306.png&w=1200&q=75"/></div></div></div></div></div></div></section></div></div></div></section><section class="bg-gray-100 relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-16 pt-10 md:pt-20 sm:rounded-t-[64px] z-10"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex w-full flex-col gap-6 text-gray-700"><p><strong>"Braze has designed its platform’s user interface to help marketing leaders achieve complex tasks with ease</strong> — an aspect frequently praised by Peer Insights reviewers. For example, Braze integrates its analytics suite into its native journey builder, Canvas, helping marketing leaders personalize journeys based on likely performance with just a few clicks."</p><img alt="the word gartneer is written in blue on a black backgroundr" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F631bc4a10fb8cddbca7b0ffb3428c7d3d7c26681-137x32.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F631bc4a10fb8cddbca7b0ffb3428c7d3d7c26681-137x32.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F631bc4a10fb8cddbca7b0ffb3428c7d3d7c26681-137x32.png&w=1920&q=75"/><p>2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/resources/reports-and-guides/gartner-magic-quadrant-2025">Download Report</a></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="gartner magic quadrant multichannel marketing hubs 2025" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F91bee72e8806859ac74ce43eb653b6785cbe2074-2400x2828.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F91bee72e8806859ac74ce43eb653b6785cbe2074-2400x2828.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F91bee72e8806859ac74ce43eb653b6785cbe2074-2400x2828.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full items-center justify-center"><div class="flex max-w-[800px] flex-col items-center gap-8"><div class="text-center font-aribauGrotesk text-[30px] font-extrabold not-italic leading-[110%] text-gray-900">"The flexibility of Braze’s features allowed us to design every second of the user experience, building our brand philosophy into the campaign without sacrificing flexibility or scalability. Not only that but using Braze's SDK to trigger the campaign for each user was a definite win for us."</div><div class="flex flex-col items-center justify-center"><div class="flex flex-col items-center gap-5"><img alt="Miguel Semprun" loading="lazy" width="450" height="450" decoding="async" data-nimg="1" class="max-w-[90%]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0cb28f191e88beac171026f7da4aea14e05164fe-337x113.svg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0cb28f191e88beac171026f7da4aea14e05164fe-337x113.svg&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0cb28f191e88beac171026f7da4aea14e05164fe-337x113.svg&w=1080&q=75"/><div class="flex flex-col items-center gap-1"><h6 class="text-center font-aribauGrotesk text-md font-bold not-italic sm:text-lg text-gray-900">Miguel Semprun</h6><span class="text-center font-aribauGrotesk text-md font-normal not-italic text-gray-900">Global Martech Manager</span></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout"><div class=""><section class="bg-heat4-reverse relative overflow-hidden contain-layout pt-6 pb-6"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">It’s time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section></div></section></div></div><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about ESG" href="https://esg.braze.com/overview/default.aspx">ESG</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Legal" href="/company/legal">Legal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Contact Us & Locations" href="/company/contact">Contact Us & Locations</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Resources" href="/resources">Resources</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Case Studies" href="/customers">Case Studies</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reports & Guides" href="/resources/reports-and-guides">Reports & Guides</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Videos" href="https://www.braze.com/resources/videos">Videos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Webinars & Events" href="/resources/webinars-and-events">Webinars & Events</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentation" href="/docs">Documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentation Home" href="https://www.braze.com/docs">Documentation Home</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="User Guide" href="/docs/user_guide/introduction">User Guide</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Developer Guide" href="/docs/developer_guide/home">Developer Guide</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Partners</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys: All Partners" href="/partners">Braze Alloys: All Partners</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Partner Portal" href="http://partner.braze.com/">Partner Portal</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Featured Reports</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="2026 Global Engagement Review" href="/resources/reports-and-guides/global-customer-engagement-review">2026 Global Engagement Review</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Support</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Support Overview" href="/success">Support Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Services" href="/customer-support-services">Customer Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Success" href="/customer-success">Customer Success</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Helpful Links</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="System Status" href="https://braze.statuspage.io/">System Status</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Technical Support" href="/docs/help/support#access-the-support-portal ">Technical Support</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© <!-- -->2026<!-- --> Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">All Rights Reserved</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" type="button" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/privacy">Privacy Policy</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/braze-preference-center">Preference Center</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/sitemap.xml">Sitemap</a></div></div></footer><script src="/_next/static/chunks/webpack-2afa656f675362c8.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/media/2a8eef3e7605f77a-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n2:HL[\"/_next/static/media/54088f7615d464cb-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n3:HL[\"/_next/static/media/cb582783ce2d3356-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n4:HL[\"/_next/static/media/eb552532c19dec2b-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n5:HL[\"/_next/static/media/f91e284bb8ff37e3-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n6:HL[\"/_next/static/css/d85d6a0cbc49ff63.css\",\"style\"]\n7:HL[\"/_next/static/css/a53ed4fffe70f1d9.css\",\"style\"]\n8:HL[\"/_next/static/css/ac677f3becdb0fb9.css\",\"style\"]\n9:HL[\"/_next/static/css/6ec5e54ae379e487.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"a:I[54271,[],\"\"]\ne:I[31918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\nf:I[46139,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"\"]\n12:I[53126,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n14:I[55908,[],\"\"]\n15:I[61567,[],\"\"]\n17:I[28697,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6470\",\"static/chunks/app/global-error-0a70c5e451e9c961.js\"],\"default\"]\n10:T460,window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU"])</script><script>self.__next_f.push([1,"','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n 18:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$La\",null,{\"buildId\":\"rs4PdJoYNL94klACI7DHw\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"product\"],\"initialTree\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[[\"slug\",\"product\",\"oc\"],{\"children\":[\"__PAGE__\",{}]}]},\"$undefined\",\"$undefined\",true]}],\"initialSeedData\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[[\"slug\",\"product\",\"oc\"],{\"children\":[\"__PAGE__\",{},[[\"$Lb\",\"$Lc\",null],null],null]},[[null,\"$Ld\"],null],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d85d6a0cbc49ff63.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/a53ed4fffe70f1d9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/ac677f3becdb0fb9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6ec5e54ae379e487.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en-us\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"$Le\",null,{}],[[\"$\",\"$Lf\",null,{\"id\":\"onetrust-sdk-script\",\"src\":\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\",\"strategy\":\"beforeInteractive\",\"data-document-language\":\"true\",\"type\":\"text/javascript\",\"data-domain-script\":\"a4189af1-fcc1-4ec1-9f51-e3bc768c6650\"}],[\"$\",\"$Lf\",null,{\"id\":\"onetrust-init\",\"strategy\":\"afterInteractive\",\"children\":\"function OptanonWrapper() {}\"}]],[\"$\",\"$Lf\",null,{\"id\":\"gtm-consent-mode\",\"strategy\":\"beforeInteractive\",\"children\":\"$10\"}],[[\"$\",\"$Lf\",null,{\"id\":\"gtm-init\",\"strategy\":\"beforeInteractive\",\"children\":\"(function(w,l){\\n w[l]=w[l]||[];\\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\\n })(window,'dataLayer');\"}],[\"$\",\"$Lf\",null,{\"id\":\"gtm-script\",\"strategy\":\"beforeInteractive\",\"async\":true,\"src\":\"https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ\"}]],\"$L11\",[\"$\",\"$L12\",null,{}],[\"$\",\"link\",null,{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"sizes\":\"any\"}]]}],[\"$\",\"body\",null,{\"className\":\"__variable_97c7bb en-us-locale\",\"children\":[[\"$\",\"noscript\",null,{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"}}]}],\"$L13\"]}],null]}]],null],null]},[null,[\"$\",\"$L14\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L15\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L16\"],\"globalErrorComponent\":\"$17\",\"missingSlots\":\"$W18\"}]\n"])</script><script>self.__next_f.push([1,"1a:I[78748,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n1b:I[75318,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"ThemeProvider\"]\n1c:I[21330,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"MarketoFormsProvider\"]\n1d:I[41610,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e0"])</script><script>self.__next_f.push([1,"2.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"BrazeSdkProvider\"]\n1f:I[78589,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"6816\",\"static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js\"],\"default\"]\n21:I[55150,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"OneTrustReinit\"]\n19:T15c5,"])</script><script>self.__next_f.push([1,"window._vwo_code||(function(){var w=window,d=document;var account_id=1198045,version=2.2,settings_tolerance=2000,hide_element='body',hide_element_style='opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1\u003cd.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e\u0026\u0026'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=(()=\u003e{var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(t)for(var i,n,o=/(?:^|;\\s*)(?:(_vis_opt_exp_(\\d+)_combi=([^;]*))|(_vis_opt_exp_(\\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\\d+)_split=([^:;]*))|(_vis_opt_exp_(\\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(i=o.exec(t));)try{i[1]?e.combination.push({id:i[2],value:r(i[3])}):i[4]?e.combinationChoose.push({id:i[5],value:r(i[6])}):i[7]?e.split.push({id:i[8],value:r(i[9])}):i[10]?e.exclude.push({id:i[11]}):i[12]?e.optOut=r(i[13]):i[14]?e.optOut=!0:i[15]?e.uuid=r(i[16]):i[17]\u0026\u0026(n=r(i[18]),e.consent=n\u0026\u00263\u003c=n.length?n.substring(0,3):null)}catch(e){}return e})();function n(){var e=(()=\u003e{if(w.VWO\u0026\u0026Array.isArray(w.VWO))for(var e=0;e\u003cw.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)\u0026\u0026('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1})(),t='a='+account_id+'\u0026u='+encodeURIComponent(w._vis_opt_url||d.URL)+'\u0026vn='+version+'\u0026ph=1'+('undefined'!=typeof platform?'\u0026p='+platform:'')+'\u0026st='+w.performance.now(),e=(!e\u0026\u0026((e=(()=\u003e{var e,t=[],i={},n=w.VWO\u0026\u0026w.VWO.appliedCampaigns||{};for(e in n){var o=n[e]\u0026\u0026n[e].v;o\u0026\u0026(t.push(e+'-'+o+'-1'),i[e]=!0)}if(s\u0026\u0026s.combination)for(var r=0;r\u003cs.combination.length;r++){var a=s.combination[r];i[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')})())\u0026\u0026(t+='\u0026c='+e),(e=(()=\u003e{var e=[],t={};if(s\u0026\u0026s.combinationChoose)for(var i=0;i\u003cs.combinationChoose.length;i++){var n=s.combinationChoose[i];e.push(n.id+'-'+n.value),t[n.id]=!0}if(s\u0026\u0026s.split)for(var o=0;o\u003cs.split.length;o++)t[(n=s.split[o]).id]||e.push(n.id+'-'+n.value);return e.join('|')})())\u0026\u0026(t+='\u0026cc='+e),e=(()=\u003e{var e={},t=[];if(w.VWO\u0026\u0026Array.isArray(w.VWO))for(var i=0;i\u003cw.VWO.length;i++){var n=w.VWO[i];if(Array.isArray(n)\u0026\u0026'setVariation'===n[0]\u0026\u0026n[1]\u0026\u0026Array.isArray(n[1]))for(var o=0;o\u003cn[1].length;o++){var r,a=n[1][o];a\u0026\u0026'object'==typeof a\u0026\u0026(r=a.e,a=a.v,r)\u0026\u0026a\u0026\u0026(e[r]=a)}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')})())\u0026\u0026(t+='\u0026sv='+e),s\u0026\u0026s.optOut\u0026\u0026(t+='\u0026o='+s.optOut),(()=\u003e{var e=[],t={};if(s\u0026\u0026s.exclude)for(var i=0;i\u003cs.exclude.length;i++){var n=s.exclude[i];t[n.id]||(e.push(n.id),t[n.id]=!0)}return e.join('|')})());return e\u0026\u0026(t+='\u0026e='+e),s\u0026\u0026s.uuid\u0026\u0026(t+='\u0026id='+s.uuid),s\u0026\u0026s.consent\u0026\u0026(t+='\u0026consent='+s.consent),w.name\u0026\u0026-1\u003cw.name.indexOf('_vis_preview')\u0026\u0026(t+='\u0026pM=true'),w.VWO\u0026\u0026w.VWO.ed\u0026\u0026(t+='\u0026ed='+w.VWO.ed),t}code={nonce:v\u0026\u0026v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))\u0026\u0026t.parentNode.removeChild(t),e\u0026\u0026((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v\u0026\u0026t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var i=new XMLHttpRequest;i.open('GET',e,!0),i.withCredentials=!t.dSC,i.responseType=t.responseType||'text',i.onload=function(){if(t.onloadCb)return t.onloadCb(i,e);200===i.status?w._vwo_code.addScript({text:i.responseText}):w._vwo_code.finish('\u0026e=loading_failure:'+e)},i.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);w._vwo_code.finish('\u0026e=loading_failure:'+e)},i.send()},init:function(){var e,t,i=this.settings_tolerance(),i=(w._vwo_settings_timer=setTimeout(function(){w._vwo_code.finish()},i),'body'!==this.hide_element()?(e=d.createElement('style'),t=(i=this.hide_element())?i+this.hide_element_style():'',i=d.getElementsByTagName('head')[0],e.setAttribute('id','_vis_opt_path_hides'),v\u0026\u0026e.setAttribute('nonce',v.nonce),e.setAttribute('type','text/css'),e.styleSheet?e.styleSheet.cssText=t:e.appendChild(d.createTextNode(t)),i.appendChild(e)):(e=d.getElementsByTagName('head')[0],(t=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background:white!important;',t.setAttribute('id','_vis_opt_path_hides'),t.classList.add('_vis_hide_layer'),e.parentNode.insertBefore(t,e.nextSibling)),'https://dev.visualwebsiteoptimizer.com/j.php?'+n());-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:i}):this.load(i+'\u0026x=true',{l:1})}};w._vwo_code=code;code.init();})();(function(){var t=window;function d(){var e;t._vwo_code\u0026\u0026(e=d.hidingStyle=document.getElementById('_vis_opt_path_hides')||d.hidingStyle,t._vwo_code.finished()||t._vwo_code.libExecuted||t.VWO\u0026\u0026t.VWO.dNR||(document.getElementById('_vis_opt_path_hides')||document.getElementsByTagName('head')[0].appendChild(e),requestAnimationFrame(d)))}d();})();"])</script><script>self.__next_f.push([1,"11:[[\"$\",\"link\",null,{\"rel\":\"preconnect\",\"href\":\"https://dev.visualwebsiteoptimizer.com\"}],[\"$\",\"script\",null,{\"type\":\"text/javascript\",\"id\":\"vwoCode\",\"dangerouslySetInnerHTML\":{\"__html\":\"$19\"}}]]\n1e:[\"locale\",\"en-us\",\"d\"]\n"])</script><script>self.__next_f.push([1,"13:[\"$\",\"$L1a\",null,{\"formats\":\"$undefined\",\"locale\":\"en-us\",\"messages\":{\"customerStoryHeading\":\"Customer Stories\",\"customerStorySubHeading\":\"See how companies of all sizes are exceeding expectations with Braze.\",\"paginationNext\":\"Next\",\"paginationPrev\":\"Previous\",\"paginationGoTo\":\"Pagination link to page number {pageNumber}\",\"scrollTo\":\"scroll to {label}{href}\",\"successStoryHeading\":\"Check out our success stories.\",\"subscribe\":\"SUBSCRIBE\",\"newsletterDesc\":\"Sign up for regular updates from Braze.\",\"conversionPanelHeading\":\"It's time to be a better marketer\",\"getStarted\":\"Get Started\",\"seeHowBrazeWorks\":\"See How Braze Works\",\"resources\":\"Resources\",\"caseStudies\":\"Case Studies\",\"readTime\":\" min read\",\"caseStudyRelatedListingHeading\":\"Check out more Case Studies\",\"caseStudyRelatedListingButton\":\"View Case Studies\",\"blogRelatedListingButton\":\"View the Blog\",\"reportAndGuideRelatedListingHeading\":\"Check out more Reports \u0026 Guides.\",\"reportAndGuideRelatedListingButton\":\"View Case Reports \u0026 Guides\",\"blog\":\"Blog\",\"report\":\"Report\",\"guide\":\"Guide\",\"case study\":\"Case Study\",\"video\":\"Video\",\"technology\":\"Technology\",\"event\":\"Event\",\"webinar\":\"Webinar\",\"partners\":\"Partners\",\"solutions\":\"Solutions\",\"amplifiers\":\"Amplifiers\",\"reportsAndGuides\":\"Reports \u0026 Guides\",\"webinarsAndEvents\":\"Webinars \u0026 Events\",\"publishedOn\":\"Published on\",\"editedOn\":\"Last edited on\",\"problem\":\"Problem\",\"strategy\":\"Strategy\",\"results\":\"Results\",\"byTheMetric\":\"BY THE METRICS\",\"alloysPartnerships\":\"ALLOYS PARTNERSHIPS\",\"featuredTopics\":\"FEATURED TOPICS\",\"productsUsed\":\"PRODUCTS USED\",\"author\":\"AUTHOR{plural}\",\"partnerItem1\":\"Expand what's possible with a Technology Partner\",\"partnerItem2\":\"Evolve and implement your strategy with a Solutions Partner\",\"partnerItem3\":\"Help Braze Customers Drive Customer Engagement\",\"partnerItemLabel1\":\"Explore Technology Partners\",\"solutionPartnerExplore\":\"Explore Delivery Partners\",\"deliveryPartnerExplore\":\"Explore Delivery Partners\",\"partnerItemLabel3\":\"Become a Partner\",\"technologyPartnerHeading\":\"Technology Partners\",\"technologyPartnerSubheading\":\"Make the most of our open, flexible ecosystem—built to work seamlessly with the technologies your team uses to create more meaningful customer experiences. Explore our 140+ Technology Partnership Integrations.\",\"technologyPartnerExplore\":\"Explore Technology Partners\",\"technologyPartnerCTA1\":\"Become a Technology Partner\",\"partnerContentBoxHeading1\":\"Join our open technology ecosystem\",\"partnerContentBoxDescription1\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\",\"partnerContentBoxHeading2\":\"Join our global services network\",\"partnerContentBoxDescription2\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\",\"partnerSwitchHeading\":\"Shape the future of customer engagement with us\",\"partnerSwitchContent1\":\"Differentiate your product and service offerings\",\"partnerSwitchContent2\":\"Join a global community of innovators\",\"partnerSwitchContent3\":\"Tap into training, certification, marketing, and sales program support\",\"solutionPartnerHeading\":\"Meet our Delivery Partners\",\"solutionPartnerSubheading\":\"Unlock the full value of the Braze platform with our global network of agencies, consultancies, and systems integrators. Whether you need help with end-to-end migration, technical implementation, or long-term strategy, our Delivery partners have the expertise to bring powerful customer experiences to life. We work with the world’s leading service providers to ensure your team is ready to scale and succeed.\",\"solutionPartnerCTA\":\"Become a Delivery Partner\",\"eventsDescription\":\"Check out our upcoming events, on and offline.\",\"eventsAndWebinars\":\"Events and Webinars\",\"upcomingE\u0026W\":\"Upcoming Events and Webinars\",\"upcomingEvent\":\"Upcoming Events\",\"pastEvent\":\"Past Events\",\"pastE\u0026W\":\"Past Events and Webinars\",\"blogHeading\":\"Welcome to the Blog\",\"blogSubheading\":\"Thought leadership and key insights from customer engagement experts at Braze.\",\"reportAndGuideHeading\":\"Reports and Guides\",\"reportAndGuideSubeading\":\"Check out our articles and guides on the latest in customer engagement.\",\"readReportAndGuide\":\"Read our Reports \u0026 Guides\",\"videoHeading\":\"Welcome to the Braze Videos\",\"videoSubheading\":\"Thought leadership and key insights from customer engagement experts at Braze.\",\"relatedContent\":\"Related Content\",\"404Error\":\"404 ERROR\",\"404Heading\":\"Sorry, we can’t seem to find the page you’re looking for.\",\"404CTA1\":\"Go to Homepage\",\"404CTA2\":\"Go to Resource Hub\",\"glossary\":\"Glossary\",\"glossaryHeading\":\"The Braze Glossary\",\"glossarySubheading\":\"Explore the most common acronyms and phrases at Braze.\",\"newsHeading\":\"Braze News\",\"newsSubheading1\":\"Check out the latest press about Braze.\",\"newsSubheading2\":\"Interested in including us in a story? Contact press@braze.com\",\"news\":\"News\",\"mediaCoverage\":\"Media Coverage\",\"mediaAssets\":\"Media Assets\",\"pressRelease\":\"Press Release\",\"media1\":\"Braze Logo\",\"media2\":\"Bill Magnuson Headshot\",\"media3\":\"Jon Hyman Headshot\",\"media4\":\"Braze Group Photo\",\"searchGlossary\":\"Search the Glossary\",\"tableOfContents\":\"TABLE OF CONTENTS\",\"definition\":\"DEFINITION\",\"usedInSentences\":\"USED IN A SENTENCE\",\"back\":\"Back\",\"backToTop\":\"Back to top\",\"whatisPartner\":\"What is {partner}?\",\"howWeWorkTogether\":\"How we work together\",\"aboutPartnerSolution\":\"About {solution}\",\"region\":\"Region\",\"regions\":\"Regions\",\"viewDocumentation\":\"View Documentation\",\"viewPartnerWebsite\":\"View Partner Website\",\"viewMore\":\"View More\",\"home\":\"Home\",\"resourceHub\":\"Resource Hub\",\"resourceHeading\":\"Thought leadership, tips, and tricks for world-class customer engagement\",\"search\":\"Search\",\"clear\":\"Clear\",\"articles\":\"Articles\",\"article\":\"Article\",\"videos\":\"Videos\",\"webinars\":\"Webinars\",\"featuredStories\":\"Featured Stories\",\"resourceDesc1\":\"Discover the most recent marketing insights.\",\"resourceDesc2\":\"Read how brands are achieving their biggest milestones\",\"viewCategory\":\"View Category\",\"searchHeading\":\"Find what you’re looking for.\",\"searchSubheading\":\"Search our content to learn more about attracting and retaining customers.\",\"relatedSearch\":\"RELATED SEARCHES\",\"showingResults\":\"Showing {count} results\",\"newest\":\"Newest\",\"oldest\":\"Oldest\",\"sortBy\":\"Sort by\",\"checkMoreVideos\":\"Check out more videos\",\"viewVideos\":\"View Videos\",\"checkMoreWebinars\":\"Check out more Webinars\",\"viewWebinars\":\"View Webinars\",\"checkMorePressReleases\":\"Check out more press releases\",\"viewPressReleases\":\"View more press releases\",\"latestNewsAnnouncements\":\"Latest News Announcements\",\"page\":\"page\",\"productPage\":\"Product Page\",\"searchPlaceHolder\":\"Enter search term\",\"signUp\":\"SIGN UP\",\"readMore\":\"Read More\",\"useCase\":\"Use Case\",\"topic\":\"Topic\",\"product\":\"Product\",\"industry\":\"Industry\",\"all\":\"All\",\"eventType\":\"Event Type\",\"pressReleaseHeading\":\"Braze Press Releases\",\"pressReleaseSubheading1\":\"Check out the latest press about Braze.\",\"pressReleaseSubheading2\":\"Interested in including us in a story? Contact press@braze.com\",\"amplifiersPartnerHeading\":\"Braze Amplifiers\",\"solutionsFeatured\":\"Featured Solutions\",\"partnersFeatured\":\"Featured Partners\",\"partnersHero\":\"Partners hero\",\"partnersHeroTitle\":\"Become a Partner: Shape the future of customer engagement with us\",\"brazeAlloysPartnerNetwork\":\"Braze Alloys Partner Network\",\"amplifiersPartnerSubheading\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success. Developed by our trusted partners, these solutions tackle specific business and industry needs, helping you achieve more, faster.\",\"amplifiersPartnerExplore\":\"Explore Amplifiers\",\"verifiedPartner\":\"Verified Partner\",\"featuredContent\":\"Featured Content\",\"formInvalidOptinValue\":\"Please select one option only and then submit your preference.\",\"formInvalidBusinessEmail\":\"Please enter your business email address.\",\"formMultistepRequired\":\"Please fill in required fields before proceeding.\",\"formMultistepInvalid\":\"Please correct the invalid fields above before proceeding.\",\"formMultistepInstruction\":\"Fill out form: Step {step} of 2\",\"contentType\":\"Content type\",\"tldr\":\"TL:DR\",\"category\":\"Category\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"Deselect all\",\"noSearchResults\":\"No results found\",\"partnerSearchHeading\":\"Explore our Partners\",\"partnerSearchSubheading\":\"Explore and connect with our trusted Technology and Solution partners.\",\"formPostSubmitLink\":\"Go To Resource\",\"formPostSubmitDownload\":\"Download Resource\",\"contactSupportHeading\":\"Looking for Tech Support?\",\"contactSupportDescription\":\"Submit a support case directly in the Braze dashboard.\",\"connectWithSales\":\"Connect with Sales\",\"loading\":\"Loading...\",\"howCanWeHelp\":\"How can we help?\",\"imLookingFor\":\"I'm looking for...\",\"relatedTags\":\"Related Tags\",\"noJobsFound\":\"No jobs found\",\"errorMessageUnexpected\":\"An unexpected error occurred. Please try again.\",\"thankYou\":\"Thank you!\",\"solution\":\"Solution\",\"slogan\":\"Be Absolutely Engaging.\",\"seoDescription\":\"Power customer-centric interactions between consumers and brands in real-time.\",\"preferenceCenterBannerText\":\"You have been opted out of Advertising Cookies. To opt out of other types of sharing, please opt out of personalized advertising below. Braze does not otherwise sell or share your personal data. For more information, please see our\",\"preferenceCenterBannerLinkText\":\"California Notice at Collection\",\"faq\":\"FAQ\",\"frequentlyAskedQuestions\":\"Frequently Asked Questions\",\"test_singleBraces\":\"Hello {name}\",\"test_doubleBraces\":\"Hello {{name}}\",\"test_multipleVars\":\"{name} lives in {city}\",\"allRightsReserved\":\"All Rights Reserved\",\"cookies\":\"Cookies\",\"doNotSellOrShareMyPersonalInformation\":\"Do Not Sell or Share My Personal Information\",\"blogDetailPage\":{\"summary\":\"Summary\",\"show more\":\"Show more\",\"show less\":\"Show less\"},\"videoThumbnail\":\"video thumbnail\",\"videoPlayButton\":\"play video\",\"youtubeIframe\":\"Embedded YouTube Video\"},\"now\":\"$undefined\",\"timeZone\":\"UTC\",\"children\":[[\"$\",\"$L1b\",null,{\"children\":[\"$\",\"$L1c\",null,{\"children\":[\"$\",\"$L1d\",null,{\"children\":[\"$\",\"$L14\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$1e\",\"children\"],\"error\":\"$1f\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L15\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L20\",\"notFoundStyles\":[]}]}]}]}],[\"$\",\"$L21\",null,{}]]}]\n"])</script><script>self.__next_f.push([1,"22:\"$Sreact.suspense\"\n23:I[39918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"HeroClient\"]\n24:I[72411,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"\"]\n25:I[68935,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/68"])</script><script>self.__next_f.push([1,"56-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"VideoPlayer\"]\n26:I[20438,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"default\"]\n27:I[18475,[\"2574\",\"static/chunks/2574-983010d"])</script><script>self.__next_f.push([1,"b2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"SwitchbackClient\"]\n28:I[13928,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"Image\"]\n29:I[97385,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d5"])</script><script>self.__next_f.push([1,"2b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"RichTextCtaBar\"]\n2a:I[40763,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"default\"]\n2c:I[94694,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6"])</script><script>self.__next_f.push([1,"ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"Button\"]\n2b:{\"label\":\"Medium Gray\",\"value\":\"#F3F3FA\"}\n"])</script><script>self.__next_f.push([1,"c:[\"$\",\"$22\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"size-full swoosh1\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col\",\"children\":[false,[[\"$\",\"section\",null,{\"className\":\"bg-heat1 relative overflow-hidden contain-layout pt-10 sm:pt-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L23\",null,{\"eyebrow\":{\"color\":null,\"headingLevel\":\"h4\",\"headingSize\":null,\"icon\":null,\"text\":null},\"heading\":{\"headingLevel\":\"h1\",\"headingSize\":\"display-xl\",\"text\":[{\"_key\":\"5c9f1fa5fc45\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8fc308fdd720\",\"_type\":\"span\",\"marks\":[],\"text\":\"See how our tech stacks up.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"bodyLeft\":[{\"_key\":\"aaf2546fa2c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"0650f06a21fe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"No matter where you are in your engagement journey, Braze can take you where you want to be. See how our vertically integrated tech stack can help you gain real time insights, and build more relevant customer experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d7031f6cee3\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"9498356fe289\",\"_ref\":\"0a1d0926-a568-4d6e-987c-8f101452e8b9\",\"_type\":\"reference\",\"buttonSize\":\"xl\",\"buttonStyle\":\"white-button\",\"buttonText\":\"Contact Sales\",\"icon\":null,\"iconPosition\":null,\"id\":null,\"internalLink\":{\"alt\":null,\"blank\":null,\"reference\":{\"_type\":\"page\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"get-started\"}}}},\"name\":\"Get Started (EN)\",\"type\":\"internalLink\"},{\"_key\":\"7b2376c946a0\",\"_type\":\"localCta\",\"buttonSize\":\"xl\",\"buttonStyle\":\"white-ghost-link\",\"buttonText\":\"Watch a Demo\",\"formSettings\":null,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"play-fill\",\"provider\":\"braze\"},\"iconPosition\":\"trailing\",\"id\":null,\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"#from-data-activation-and-cross-channel-journey-orchestration\"},\"marketoForm\":null,\"name\":null,\"type\":\"popup\"}],\"markDefs\":null},{\"_key\":\"166a2c66707a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d321f380a5c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"textColor\":\"light\",\"layout\":\"vertical\",\"slug\":\"product\",\"eyebrowType\":\"standard\",\"pageSwitcherLinks\":null,\"isPaidLp\":false,\"mediaType\":\"video\",\"marketoForm\":null,\"isProductPageHero\":true,\"productImagePath\":\"/images/product-bottom.png\",\"productMobileImagePath\":\"/images/product_mobile.png\",\"isPurple\":false,\"imageGalleryImages\":null,\"isScrollTextHero\":false,\"_key\":\"365e971c3616\",\"_type\":\"hero\",\"animatedImage\":null,\"backgroundColor\":{\"label\":\"Heat 1\",\"value\":\"linear-gradient(127deg, #C9C4FF -18.91%, #801ED7 44.07%, #FFA524 104.04%)\"},\"backgroundImage\":null,\"backgroundIsCustomized\":true,\"bodyRight\":null,\"edgeTreatments\":{\"bottom\":\"slanted\"},\"formSettings\":null,\"glassCardBackgroundColor\":null,\"image\":null,\"inset\":null,\"isFramedPanel\":null,\"mask\":\"swoosh1\",\"padding\":{\"bottom\":0,\"top\":64},\"rightContentType\":\"media\",\"sectionId\":null,\"testimonials\":null,\"video\":{\"videoDetails\":{\"thumbnailUrl\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png\",\"title\":\"Braze Vertical Stacks\",\"videoId\":\"ftoovlxj6u\",\"videoProvider\":\"wistia\"}},\"beforeBg\":\"$undefined\",\"afterBg\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"categories\":\"$undefined\",\"locale\":\"en-us\",\"pageId\":\"imported-craft-26964\",\"children\":[null,false,[\"$\",\"h1\",null,{\"id\":\"see-how-our-tech-stacks-up\",\"className\":\"mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"c8fc308fdd720\",{\"className\":\"\",\"children\":\"See how our tech stacks up.\"}]]}]]}]]}]}],[[\"$\",\"div\",null,{\"className\":\"h-20 w-full\"}],[\"$\",\"div\",null,{\"className\":\"text-white absolute -bottom-px left-0 w-full\",\"children\":[\"$\",\"svg\",null,{\"xmlns\":\"http://www.w3.org/2000/svg\",\"width\":\"1440\",\"height\":\"64\",\"viewBox\":\"0 0 1440 64\",\"fill\":\"none\",\"className\":\"h-auto w-full\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"path\",null,{\"d\":\"M1440 64L0 64L1440 0V64Z\",\"fill\":\"currentColor\"}]}]}]]]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent section-scroller sticky z-[200] overflow-hidden contain-layout pt-6 pb-6\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"no-scrollbar container mx-auto flex justify-between gap-1 overflow-auto rounded-lg border border-gray-100 bg-white p-3 shadow-secondary lg:rounded-[50px]\",\"children\":[[\"$\",\"div\",\"5c2d0fd553ef\",{\"className\":\"shrink-0 grow basis-0\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"#data-activation\",\"aria-label\":\"scroll to Data Activation\",\"className\":\"block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis\",\"children\":\"Data Activation\"}]}],[\"$\",\"div\",\"c64c60a60c56\",{\"className\":\"shrink-0 grow basis-0\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"#insights-and-segmentation\",\"aria-label\":\"scroll to Segmentation\",\"className\":\"block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis\",\"children\":\"Segmentation\"}]}],[\"$\",\"div\",\"7ea097ec0a6d\",{\"className\":\"shrink-0 grow basis-0\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"#journey-orchestration\",\"aria-label\":\"scroll to Orchestration\",\"className\":\"block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis\",\"children\":\"Orchestration\"}]}],[\"$\",\"div\",\"aff12ca9a141\",{\"className\":\"shrink-0 grow basis-0\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"#personalization-and-relevance\",\"aria-label\":\"scroll to Relevance\",\"className\":\"block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis\",\"children\":\"Relevance\"}]}],[\"$\",\"div\",\"729c02addffb\",{\"className\":\"shrink-0 grow basis-0\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"#cross-channel-action\",\"aria-label\":\"scroll to Cross-Channel\",\"className\":\"block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis\",\"children\":\"Cross-Channel\"}]}],[\"$\",\"div\",\"03e93d8e2ea6\",{\"className\":\"shrink-0 grow basis-0\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"#sage-ai-by-braze\",\"aria-label\":\"scroll to BrazeAI™\",\"className\":\"block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis\",\"children\":\"BrazeAI™\"}]}],[\"$\",\"div\",\"66f336ce9dcb\",{\"className\":\"shrink-0 grow basis-0\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"#continuous-insight-and-feedback\",\"aria-label\":\"scroll to Insights\",\"className\":\"block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 lg:max-w-[180px] lg:overflow-hidden lg:text-ellipsis\",\"children\":\"Insights\"}]}]]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 md:items-center \",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6 md:items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4 md:items-center md:text-center \",\"children\":[\"$undefined\",[\"$\",\"h2\",null,{\"id\":\"from-data-activation-and-crosschannel-journey-orch\",\"className\":\"mb-0 text-display-xs sm:text-display-md font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"4876742bbc27\",{\"className\":\"\",\"children\":\"From data activation and cross-channel journey orchestration, to 1:1 personalization and relevance with AI decisioning, this is how Braze works:\"}]]}]]}]]}],null]}],false]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"container relative w-full h-[292px] md:h-[450px] lg:h-[684px] flex items-center justify-center rounded-xl overflow-hidden\",\"children\":[\"$\",\"$L25\",null,{\"videoDetails\":{\"thumbnailUrl\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png\",\"title\":\"Braze Vertical Stacks\",\"videoId\":\"ftoovlxj6u\",\"videoProvider\":\"wistia\"}}]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-12 sm:pb-18 lg:pb-24 xl:pb-30\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L26\",null,{\"_key\":\"9aaaae313d31\",\"_type\":\"section\",\"awards\":null,\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":false,\"body\":null,\"bodyLeft\":null,\"bodyRight\":null,\"cards\":null,\"caseStudyHighlight\":null,\"companies\":null,\"components\":[{\"_key\":\"bcf05a19ec9e\",\"_type\":\"switchback\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":false,\"body\":[{\"_key\":\"cefc9e8590df\",\"_type\":\"block\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"children\":[{\"_key\":\"3306134790d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Collect, unify, and activate any amount of data from any source.\"}],\"ctas\":null,\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"markDefs\":[],\"padding\":null,\"style\":\"normal\",\"textColor\":null},{\"_key\":\"2027323be475\",\"_type\":\"listEmbed\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":null,\"direction\":\"vertical\",\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"items\":[{\"_key\":\"780b1c129dbe\",\"description\":[{\"_key\":\"2bac08cb58bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"e40fe912695b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Get up and running fast with pre-built connectors to the tools in your tech stack.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"170+ turnkey partner integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-01\",\"provider\":\"braze\"}},{\"_key\":\"23fd8d878d5a\",\"description\":[{\"_key\":\"644e3eeb0735\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f2ed0dd60f40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Connect Braze to your digital properties, data warehouse, backend systems, and other software with lightweight SDKs, modern APIs, cloud data ingestion, and data transformation.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Customizable integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"link-external-01\",\"provider\":\"braze\"}},{\"_key\":\"5f81af6d5d3c\",\"description\":[{\"_key\":\"32dfbef4e4e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1ebb96cd80c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Build a solid first-party data foundation grounded in historical and real-time customer preferences and behaviors.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Comprehensive user profiles\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-check\",\"provider\":\"braze\"}},{\"_key\":\"aaa134c9a55c\",\"description\":[{\"_key\":\"a28c53d37a5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3f713338a96\",\"_type\":\"span\",\"marks\":[],\"text\":\"Connect your AI tools of choice directly to Braze and use them to easily access and analyze data.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Activate with BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\"}],\"padding\":null,\"textColor\":null},{\"_key\":\"f3b01f99aeaf\",\"_type\":\"ctaBar\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":[{\"_key\":\"db4be0086ab7\",\"_type\":\"localCta\",\"buttonSize\":\"sm\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Braze Data Platform\",\"iconPosition\":\"trailing\",\"internalLink\":{\"reference\":{\"_createdAt\":\"2024-06-06T18:02:13Z\",\"_id\":\"imported-craft-865562\",\"_rev\":\"84kxMIuErQh5p1hJVRhSa9\",\"_system\":{\"base\":{\"id\":\"imported-craft-865562\",\"rev\":\"84kxMIuErQh5p1hJVRc3L0\"}},\"_type\":\"productPage\",\"_updatedAt\":\"2026-01-30T14:54:34Z\",\"body\":[{\"_key\":\"e98d922c5146\",\"_type\":\"hero\",\"backgroundColor\":{\"label\":\"Heat 2 (Reverse)\",\"value\":\"linear-gradient(147deg, #E9371F -0.14%, #FFA524 49.92%, #FFA4FB 102.11%)\"},\"backgroundIsCustomized\":true,\"bodyLeft\":[{\"_key\":\"7c5c11bdaf64\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fb9cddde3370\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unify, activate, and distribute your proprietary data with a comprehensive, composable set of data capabilities and partner integrations that help you deliver meaningful experiences at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7500cebdc4ec\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"90311656a9d0\",\"_ref\":\"0191d103-2554-4185-bf3c-6164facaa72f\",\"_type\":\"reference\"}]}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"color\":{\"label\":\"White\",\"value\":\"hsla(0, 0%, 100%, 1)\"},\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"4478713ca4e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f8ff27541d60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Be Absolutely Engaging.™\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"eyebrowType\":\"standard\",\"heading\":{\"headingLevel\":\"h1\",\"headingSize\":\"display-xl\",\"text\":[{\"_key\":\"81f8d698028b\",\"_type\":\"block\",\"children\":[{\"_key\":\"19a57978ef6a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Data Platform\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a diagram showing various icons connected to the braze logo\",\"asset\":{\"_ref\":\"image-d0bca786acdc31c985f5c5ae353bfbb9c820df6a-1404x791-png\",\"_type\":\"reference\"}},\"layout\":\"sideBySide\",\"mask\":\"none\",\"mediaType\":\"image\",\"padding\":{\"bottom\":64,\"top\":64},\"rightContentType\":\"media\",\"textColor\":\"light\"},{\"_key\":\"37a5183c851a\",\"_type\":\"videoEmbed\",\"backgroundIsCustomized\":false,\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"padding\":{\"bottom\":64,\"top\":64},\"textColor\":\"dark\",\"videoReference\":{\"_ref\":\"15da3584-05bd-4779-a2a6-286a8f90736c\",\"_type\":\"reference\"}},{\"_key\":\"b7a712bdc94c\",\"_type\":\"headingBlock\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"123c825687b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"438dbe2fbd560\",\"_type\":\"span\",\"marks\":[],\"text\":\"Build stronger customer relationships with first-party data.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"isDarkMode\":false,\"padding\":{\"bottom\":32,\"top\":64}},{\"_key\":\"8bf4f36ed09f\",\"_type\":\"cardDeck\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"cardSize\":\"small\",\"cards\":[{\"_key\":\"cc756be131df\",\"_type\":\"card\",\"body\":[{\"_key\":\"9bc135dd97bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b444f51733d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Open a bi-directional flow of data via direct integrations between Braze and your data warehouse, CDP, digital properties, backend systems, and other software investments.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"link\",\"blank\":false}},\"heading\":\"Unify your data with speed and flexibility\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-02\",\"provider\":\"braze\"}},{\"_key\":\"343b4f49fe54\",\"_type\":\"card\",\"body\":[{\"_key\":\"ea961b040661\",\"_type\":\"block\",\"children\":[{\"_key\":\"f80d9100bf4c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create dynamic audiences with easy to use, flexible segmentation tools that make it possible to delight every user at every interaction.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"link\",\"blank\":false}},\"heading\":\"Build comprehensive user profiles\",\"icon\":{\"_type\":\"icon\",\"name\":\"data\",\"provider\":\"braze\"}},{\"_key\":\"6204501e52cb\",\"_type\":\"card\",\"body\":[{\"_key\":\"1e5c45a38653\",\"_type\":\"block\",\"children\":[{\"_key\":\"2da9f2a22e020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Get more out of your data to unlock relevance at scale with real-time triggers, personalized content and BrazeAI™.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"link\",\"blank\":false}},\"heading\":\"Activate your data in real time\",\"icon\":{\"_type\":\"icon\",\"name\":\"clock-stopwatch\",\"provider\":\"braze\"}},{\"_key\":\"fb8e2911740a\",\"_type\":\"card\",\"body\":[{\"_key\":\"253aa21bf423\",\"_type\":\"block\",\"children\":[{\"_key\":\"25b2d4d332500\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send product and customer data to any destination or system in real time, as a critical input to product and brand strategy.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"link\",\"blank\":false}},\"heading\":\"Securely distribute customer data to any destination\",\"icon\":{\"_type\":\"icon\",\"name\":\"clock-rewind\",\"provider\":\"braze\"},\"useCustomIcon\":false}],\"edgeTreatments\":{\"bottom\":\"slanted\",\"top\":\"straight\"},\"padding\":{\"bottom\":64,\"top\":48},\"style\":\"flat\",\"textColor\":\"dark\"},{\"_key\":\"c992e0cdf44e\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"a74cd3dd0dbe\",\"_type\":\"block\",\"children\":[{\"_key\":\"36f0d63b6d570\",\"_type\":\"span\",\"marks\":[],\"text\":\"Easily sync and manage customer and brand data from your source of truth—including Amazon Redshift, Databricks, Google BigQuery, Snowflake, Microsoft Azure, and AWS S3.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Connect directly to your data sources\",\"icon\":{\"_type\":\"icon\",\"name\":\"cloud-01\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"03e7497c5612\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd30e85df34c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use pre-configured webhooks, AI-generated code, and custom field mapping to integrate Braze with any software.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Easy data transformations\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-01\",\"provider\":\"braze\"}},{\"_key\":\"ecb1a2192536\",\"description\":[{\"_key\":\"311649fa80b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"7250d28e33b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Connect Braze to your digital properties, backend systems, and other software with lightweight SDKs and modern APIs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Customizable integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"link-external-01\",\"provider\":\"braze\"}},{\"_key\":\"a165560fd522\",\"description\":[{\"_key\":\"e3e068a0f41f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d65fedfeb770\",\"_type\":\"span\",\"marks\":[],\"text\":\"Build audiences directly from your cloud data warehouse—without duplicating data.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Zero-copy access to your data\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"image-user\",\"provider\":\"braze\"}}]},{\"_key\":\"9680bfa8ab3d\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"ff0d2a09-3d40-4e6e-b961-57c72a441950\",\"_type\":\"reference\"},\"heading\":\"Using the Braze Data Platform, Dyn Media leveraged its Snowflake data to create highly targeted win-back campaigns, resulting in a 10% re-engagement rate.\",\"linkText\":\"Read Case Study\"}],\"edgeTreatments\":{\"top\":\"straight\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"a23a4b7681b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"af21e71048380\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Speed and flexibility\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"dec11bafce4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b721e14993e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Integrate data from any source.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a phone screen showing a message from upon voyage\",\"asset\":{\"_ref\":\"image-27b807c41e182790486e3f91dc15e356aa0839a1-1311x1402-png\",\"_type\":\"reference\"},\"caption\":\"First-party data integration for marketing automation\\n\"},\"mask\":\"none\",\"mediaSide\":\"right\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112}},{\"_key\":\"2a422d61fdc697117cfca81fa38dbf8c\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Medium Gray\",\"value\":\"#F3F3FA\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"4e6714f2ef84\",\"_type\":\"block\",\"children\":[{\"_key\":\"deeacc95f9b20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keep all of your systems and teams aligned by seamlessly syncing data to and from your data warehouse or customer data platform.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Customer data management partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-03\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"f5c1d4e6375c\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dd26aa6f1010\",\"_type\":\"span\",\"marks\":[],\"text\":\"Continuously stream customer engagement and behavior data from Braze to your business intelligence and data visualization tools for deeper analysis.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Analytics partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"}},{\"_key\":\"368055ac5f26\",\"description\":[{\"_key\":\"0e52135060ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"951a811019490\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use first-party Braze data to dynamically target, trigger, or suppress paid ads across Criteo, Facebook, Google, Pinterest, Snapchat, and TikTok.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Paid media partners\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-check\",\"provider\":\"braze\"}},{\"_key\":\"2e9cd8c211e9\",\"description\":[{\"_key\":\"98ea8ec12427\",\"_type\":\"block\",\"children\":[{\"_key\":\"83b4085438e60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tap into our extensive partner network to bring data together for eCommerce, loyalty, personalization, order management, and more—all with ultra-low latency.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"150+ turnkey partner integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"refresh-cw-02\",\"provider\":\"braze\"}}]},{\"_key\":\"553e5c54d931\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"3e7645dce630\",\"_ref\":\"63b1a1b4-6e2a-4cbe-874a-7c3761d49e29\",\"_type\":\"reference\"}]}],\"edgeTreatments\":{\"top\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"de9f7277f3f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4de9b197cf040\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Extensive partner ecosystem\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"5ecc5c81d641\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dd87a6f2e060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maximize the value of your tech stack.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a phone screen shows a message from sandwich emperor\",\"asset\":{\"_ref\":\"image-4dec448394edf71d323aba58568452fdbdff31df-1335x1245-png\",\"_type\":\"reference\"},\"caption\":\"Real-time customer data unification\"},\"isDarkMode\":false,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112},\"textColor\":\"dark\"},{\"_key\":\"d23d77844e919e846afb8fd80eecc4b0\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"ff63bb7866ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9854f42ccab0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tap into 100+ out-of-the-box filters or use plain text prompts to easily build audience segments that are primed to engage—all without involving technical teams.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Flexible audience segmentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"4be787c4a168\",\"_type\":\"block\",\"children\":[{\"_key\":\"91af9c6565bf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quickly and confidently merge and join customer records based on key identifiers like email address, phone numbers, and custom IDs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Automated identity resolution\",\"icon\":{\"_type\":\"icon\",\"name\":\"clock-refresh\",\"provider\":\"braze\"}},{\"_key\":\"1ed8d5507c93\",\"description\":[{\"_key\":\"3b4edc18149c\",\"_type\":\"block\",\"children\":[{\"_key\":\"48898b4327390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understand the behavior and preferences of previously unknown users, simplifying the process of converting first-time visitors into loyal customers.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Anonymous user engagement\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"image-user-check\",\"provider\":\"braze\"}},{\"_key\":\"c760f4a3b32f\",\"description\":[{\"_key\":\"e54442a3792f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c2dfd82aa320\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uncover insights, analyze performance, and find winning strategies across the customer journey.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Reporting and analytics\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"file-07\",\"provider\":\"braze\"}}]},{\"_key\":\"5dd246b095c6\",\"_type\":\"featuredTestimonial\",\"testimonial\":{\"_ref\":\"d76bece8-31b3-4f0f-b28a-bb8d13610139\",\"_type\":\"reference\"}}],\"edgeTreatments\":{\"top\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"db86ffa45014\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c0b08c146a70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cohesive customer profiles\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"78c2a0ba50b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"30278d9142950\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reach the right audience.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"an ellie hudson profile on a braze app\",\"asset\":{\"_ref\":\"image-ab22b07d085213807cfdb2cc229d2d1957c58d2e-1323x1307-png\",\"_type\":\"reference\"},\"caption\":\"AI-powered data activation platform\"},\"isDarkMode\":false,\"mask\":\"none\",\"mediaSide\":\"right\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112}},{\"_key\":\"a52f12cd6c99c2500fd2e7b0e4612808\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"1c86f8f32264\",\"_type\":\"block\",\"children\":[{\"_key\":\"8391fe3251520\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automatically trigger journeys and messaging based on sub-second customer behavior and cross-channel interactions.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Real-time triggers\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-02\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"5e839940a953\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ea68f8887b90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Easily enrich your messages with relevant, brand-specific Catalog data, and pull custom content into messages at send-time using APIs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Flexible, dynamic content personalization\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-02\",\"provider\":\"braze\"}},{\"_key\":\"1d2c8c13e158\",\"description\":[{\"_key\":\"67391036ef3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"cacd8b817ecb\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ uses predictive intelligence to deliver personalized recommendations for each customer, based on behavior, purchase history and more\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Let AI supercharge your data\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"clock-stopwatch\",\"provider\":\"braze\"}}]},{\"_key\":\"61eb79199bc7\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"imported-craft-18202\",\"_type\":\"reference\"},\"heading\":\"Payomatic integrated Braze with Snowflake to personalize customer experiences by centralizing and analyzing real-time data—resulting in a 32% increase in feature adoption and 11% increase in mobile app engagement.\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-52ba68c0371723441a4e5741dd4cffc200ac21d8-1600x400-png\",\"_type\":\"reference\"}},\"linkText\":\"Read Case Study\"}],\"edgeTreatments\":{\"top\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"801c7da0c08c\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3d182b11b880\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customized journeys\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"9f40a5e0cdff\",\"_type\":\"block\",\"children\":[{\"_key\":\"96044faf59180\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalize every interaction.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a phone screen shows a picture of sky \u0026 sea resort greece\",\"asset\":{\"_ref\":\"image-2b1d369faadf41339e341eae6bd0b6e2adcd60cb-1425x1468-png\",\"_type\":\"reference\"},\"caption\":\"AI-powered data activation platform\"},\"isDarkMode\":false,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112}},{\"_key\":\"8a6550be62e396d0e269d7db9fdeffde\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"c4e53d6f2720\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9f9eae9204d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Integrate, process, and activate large data volumes with ultra-low latency, so your messages reach the people users in the right context – globally or locally\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Performance at scale\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"ed51fb066bae\",\"_type\":\"block\",\"children\":[{\"_key\":\"5322caf427a20\",\"_type\":\"span\",\"marks\":[],\"text\":\"We take data privacy and security seriously—for our organization, our customers, and our customers’ customers. This is demonstrated by our ISO 27001 certification and successful SOC 2 Type 2 audits, as well as our material compliance with HIPAA, CCPA, and GDPR.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"World-class data security and compliance\",\"icon\":{\"_type\":\"icon\",\"name\":\"lock-03\",\"provider\":\"braze\"}}]},{\"_key\":\"c49fceb77d70\",\"_type\":\"trustBar\",\"backgroundIsCustomized\":false,\"companies\":[{\"_key\":\"b42be844bbb3\",\"_type\":\"logo\",\"alt\":\"HIPPA Compliant\",\"asset\":{\"_ref\":\"image-f4e18f2e169a4b15aac4f280f8462fa5b31e1274-92x50-svg\",\"_type\":\"reference\"}},{\"_key\":\"b147571a7811\",\"_type\":\"logo\",\"alt\":\"a blue and white iso certified company logo\",\"asset\":{\"_ref\":\"image-eb790df0a742d7096182ccb730e82b3390ec1308-280x282-png\",\"_type\":\"reference\"}},{\"_key\":\"42eee74dedb2\",\"_type\":\"logo\",\"alt\":\"a logo for aicpa soc 2 formerly sas 70 reports\",\"asset\":{\"_ref\":\"image-269f491837d41de2cbe1d6a123d6f2e70e582082-296x274-png\",\"_type\":\"reference\"}}],\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"heading\":\"Made to scale with companies of all sizes\",\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"padding\":{\"bottom\":64,\"top\":64},\"style\":\"fixed\",\"textColor\":\"dark\"},{\"_key\":\"2a634cde940c\",\"_type\":\"block\",\"children\":[{\"_key\":\"09cd0521d652\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"89de30487e28\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f042717c7100\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Stay compliant and secure\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"7958193723b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"0249289b69f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grow with confidence.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"Drive deeper engagement\",\"asset\":{\"_ref\":\"image-ee61459841d5240b1b5b586863621bffd876da81-1227x1114-png\",\"_type\":\"reference\"}},\"mask\":\"none\",\"mediaSide\":\"right\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112}},{\"_key\":\"bf277480863d\",\"_type\":\"caseStudyPanel\",\"backgroundColor\":{\"label\":\"Supergraphic 2\",\"value\":\"supergraphic-2\"},\"backgroundIsCustomized\":true,\"caseStudies\":[{\"_key\":\"c194fabe4405\",\"_type\":\"caseStudyEntry\",\"caseStudy\":{\"_ref\":\"imported-craft-713112\",\"_type\":\"reference\"},\"caseStudyHighlight\":{\"type\":\"testimonial\"},\"metrics\":[{\"_key\":\"040405874e7a\",\"_type\":\"metric\",\"description\":\"Messages sent in a single minute on Black Friday\",\"value\":\"21 Million\"},{\"_key\":\"174f4bf1554c\",\"_type\":\"metric\",\"description\":\"API calls on Black Friday\",\"value\":\"25 Billion\"}]},{\"_key\":\"5e138c35a2e6\",\"_type\":\"caseStudyEntry\",\"caseStudy\":{\"_ref\":\"imported-craft-123510\",\"_type\":\"reference\"},\"caseStudyHighlight\":{\"type\":\"testimonial\"}},{\"_key\":\"06d9411cec56\",\"_type\":\"caseStudyEntry\",\"caseStudy\":{\"_ref\":\"3dfe75f5-788b-4f03-b30a-acb00b80f7c3\",\"_type\":\"reference\"},\"caseStudyHighlight\":{\"type\":\"testimonial\"}}],\"edgeTreatments\":{\"top\":\"slanted\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"dd1615b67346\",\"_type\":\"block\",\"children\":[{\"_key\":\"629a821720a9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Case Studies\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"isDarkMode\":false,\"padding\":{\"bottom\":64,\"top\":64},\"style\":\"bento\"},{\"_key\":\"bdce033bf721\",\"_type\":\"resourceCardDeck\",\"allowedResourceTypes\":[\"caseStudy\",\"blogPost\",\"webinar\"],\"backgroundIsCustomized\":false,\"ctaLink\":{\"_ref\":\"dbbfb768-e85f-42d4-b089-9deeeb2a7a62\",\"_type\":\"reference\"},\"ctaText\":\"View the Blog\",\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-2\",\"text\":[{\"_key\":\"3d381a126187\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a066c90c286\",\"_type\":\"span\",\"marks\":[],\"text\":\"Check out the resources.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"isDarkMode\":false,\"mode\":\"manual\",\"padding\":{\"bottom\":64,\"top\":64},\"resources\":[{\"_key\":\"96fc59338cb9\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"imported-craft-130034\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"5810b6d7718c\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"43d6dc2d-569a-41ca-90d3-02264de472d3\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"b3b5e139bd99\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"imported-craft-803010\",\"_type\":\"reference\"},\"style\":\"default\"}]},{\"_key\":\"6fca3d0d0aba\",\"_type\":\"accordion\",\"backgroundIsCustomized\":false,\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"glassCardBackgroundColor\":\"default\",\"heading\":\"FAQ\",\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"isFramedPanel\":false,\"items\":[{\"_key\":\"03a82c6fcd88\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"5a435a0fb0c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"62ca682c8741\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform is a comprehensive and composable set of data products and partner integrations that unifies, activates, and distributes first-party customer data, enabling real-time personalization, journey orchestration, and cross-channel engagement at scale.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":false,\"title\":\"What is the Braze Data Platform?\"},{\"_key\":\"09c9b7eaeb62\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"c7696fd01c4a\",\"_type\":\"block\",\"children\":[{\"_key\":\"83aaa001cb62\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze connects directly to cloud data warehouses like Snowflake, Redshift, BigQuery, Databricks, and Azure offering zero-copy data access to keep customer profiles and segments always up to date.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":false,\"title\":\"How does the Braze Data Platform integrate with data warehouses?\"},{\"_key\":\"fcaa816dcfe1\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"77584f4d160c\",\"_type\":\"block\",\"children\":[{\"_key\":\"38819f537231\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands can unify behavioral, transactional, demographic, and event data from digital properties, backend systems, APIs, SDKs, and 150+ turnkey partner integrations to build comprehensive customer profiles.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":false,\"title\":\"What types of data can be unified in the Braze Data Platform?\"},{\"_key\":\"c7ec011458ff\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"c6348a227391\",\"_type\":\"block\",\"children\":[{\"_key\":\"865f4a2a0650\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers can create dynamic segments with plain-text prompts, 100+ filters or SQL-based rules. Automated identity resolution and anonymous user tracking ensure profiles remain accurate and actionable.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":false,\"title\":\"How does Braze Data Platform support segmentation?\"},{\"_key\":\"1d886be102da\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"4b149d68047e\",\"_type\":\"block\",\"children\":[{\"_key\":\"57db06767aad\",\"_type\":\"span\",\"marks\":[],\"text\":\"With sub-second triggers and BrazeAI™, the platform can automatically launch personalized campaigns across channels based on user actions, predictions, and preferences.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":false,\"title\":\"How does Braze Data Platform activate data in real time?\"},{\"_key\":\"89a68cea3ddd\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"84a701f11172\",\"_type\":\"block\",\"children\":[{\"_key\":\"44cd7c18ad83\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ enhances the platform by powering predictive intelligence, propensity scoring, personalized recommendations, and AI-assisted data transformations for faster campaign execution.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":false,\"title\":\"What role does BrazeAI™ play in the Braze Data Platform?\"}],\"padding\":{\"bottom\":64,\"top\":64},\"textColor\":\"dark\"},{\"_key\":\"55c5fded033a\",\"_ref\":\"48e7681f-cf0c-4daf-aa78-785cc1367da0\",\"_type\":\"sharedComponentReference\"}],\"categories\":{\"_type\":\"categories\",\"productFeatures\":[{\"_key\":\"86ba6a40b718\",\"_ref\":\"imported-craft-617647\",\"_type\":\"reference\"},{\"_key\":\"20be9bffc24c\",\"_ref\":\"imported-craft-27642\",\"_type\":\"reference\"},{\"_key\":\"24157f0888c4\",\"_ref\":\"imported-craft-50818\",\"_type\":\"reference\"}],\"topics\":[{\"_key\":\"b812b6ef5bde\",\"_ref\":\"imported-craft-27582\",\"_type\":\"reference\"},{\"_key\":\"b8857b53fe51\",\"_ref\":\"imported-craft-263028\",\"_type\":\"reference\"},{\"_key\":\"166372ffaed2\",\"_ref\":\"imported-craft-485\",\"_type\":\"reference\"}]},\"language\":\"en-us\",\"seo\":{\"includeInLlmsTxt\":true,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Harness the Braze Data Platform to manage and integrate first-party data. Enable data-driven marketing and customer engagement strategies with AI insights.\",\"pageTitle\":\"Braze Data Platform | AI-Powered First-Party Data Activation\",\"schemaMarkupItems\":[{\"_key\":\"36a10d5d7e59\",\"_type\":\"schemaMarkupItem\",\"jsonLd\":\"{\\n \\\"@context\\\": \\\"https://schema.org\\\",\\n \\\"@type\\\": \\\"Product\\\",\\n \\\"name\\\": \\\"Braze Data Platform\\\",\\n \\\"description\\\": \\\"AI-powered data activation and first-party data integration platform.\\\",\\n \\\"brand\\\": {\\n \\\"@type\\\": \\\"Brand\\\",\\n \\\"name\\\": \\\"Braze\\\"\\n },\\n \\\"category\\\": [\\n \\\"Customer Data Platforms\\\",\\n \\\"Martech\\\",\\n \\\"AI-driven Marketing\\\"\\n ]\\n}\"}],\"slug\":{\"_type\":\"slug\",\"current\":\"product/braze-data-platform\"}},\"title\":\"Braze Data Platform\"}},\"link\":{\"blank\":false},\"type\":\"internalLink\"}],\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"padding\":null,\"textColor\":null},{\"_key\":\"b375f90ed86f\",\"_type\":\"block\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"children\":[{\"_key\":\"1836544a9c66\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"ctas\":null,\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"markDefs\":[],\"padding\":null,\"style\":\"normal\",\"textColor\":null}],\"edgeTreatments\":null,\"eyebrow\":{\"headingLevel\":\"h4\"},\"glassCardBackgroundColor\":null,\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"cd7fce4fd229\",\"_type\":\"block\",\"children\":[{\"_key\":\"7afe7da5ee420\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data Activation\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a profile of marcus williams is shown on a purple background\",\"asset\":{\"_ref\":\"image-f9cc4bafe12ea3a6e5117a60bdae142432073072-1130x1280-png\",\"_type\":\"reference\"}},\"inset\":null,\"isFramedPanel\":null,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":64,\"top\":64},\"sectionId\":{\"_type\":\"slug\",\"current\":\"data-activation\"},\"textColor\":null},{\"_key\":\"271cdff68210\",\"_type\":\"switchback\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":false,\"body\":[{\"_key\":\"06442e092121\",\"_type\":\"block\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"children\":[{\"_key\":\"d494cdaba9330\",\"_type\":\"span\",\"marks\":[],\"text\":\"Build dynamic audiences with powerful tools that are guided by customer insights.\"}],\"ctas\":null,\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"markDefs\":[],\"padding\":null,\"style\":\"normal\",\"textColor\":null},{\"_key\":\"06479479f0fd\",\"_type\":\"listEmbed\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":null,\"direction\":\"vertical\",\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"items\":[{\"_key\":\"780b1c129dbe\",\"description\":[{\"_key\":\"fd7a65136120\",\"_type\":\"block\",\"children\":[{\"_key\":\"69fd3230a8c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tap into 100+ out-of-the-box filters or use a flexible SQL composer to reach the right audience.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Flexible segmentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"image-indent-right\",\"provider\":\"braze\"}},{\"_key\":\"23fd8d878d5a\",\"description\":[{\"_key\":\"6f9b72b597a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbb1ac5b0fec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anticipate where customer journeys will go, easily moving consumers in and out of relevant segments.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Predictive intelligence\",\"icon\":{\"_type\":\"icon\",\"name\":\"clock\",\"provider\":\"braze\"}},{\"_key\":\"5f81af6d5d3c\",\"description\":[{\"_key\":\"ffdebcb351ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cb5774bd6300\",\"_type\":\"span\",\"marks\":[],\"text\":\"An intuitive interface and comprehensive data access lets you seamlessly design audiences that are always ready for engagement.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Dynamic audience building\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-02\",\"provider\":\"braze\"}},{\"_key\":\"aaa134c9a55c\",\"description\":[{\"_key\":\"b0de72bd77ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"36c5b62dda810\",\"_type\":\"span\",\"marks\":[],\"text\":\"Identify and target customers based on their propensity to purchase, churn, or perform any other high-value action.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Anticipate with BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\"}],\"padding\":null,\"textColor\":null},{\"_key\":\"88f806ccd008\",\"_type\":\"ctaBar\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":[{\"_key\":\"db4be0086ab7\",\"_type\":\"localCta\",\"buttonSize\":\"sm\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Insights\",\"iconPosition\":\"trailing\",\"internalLink\":{\"reference\":{\"_createdAt\":\"2024-08-22T02:43:12Z\",\"_id\":\"643075bd-70f7-4ad6-9a94-2466de6854d4\",\"_rev\":\"JfoWZSLIstjPUpetdF6MOn\",\"_type\":\"caseStudy\",\"_updatedAt\":\"2025-04-15T20:00:54Z\",\"body\":[{\"_key\":\"6886f6c82610\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e8bd19b35f40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since its launch in 2016, Too Good To Go has helped to save over 300 million meals from going to waste. To achieve its mission of reducing food waste on a global scale, the brand provides a unique platform where users can purchase 'Surprise Bags' of unsold surplus food from restaurants and grocery stores at reduced prices, that would have otherwise gone to waste.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a5648d945102\",\"_type\":\"block\",\"children\":[{\"_key\":\"02c522d627210\",\"_type\":\"span\",\"marks\":[],\"text\":\"For the \"},{\"_key\":\"02c522d627211\",\"_type\":\"span\",\"marks\":[\"78691e4d1508\"],\"text\":\"Too Good To Go\"},{\"_key\":\"02c522d627212\",\"_type\":\"span\",\"marks\":[],\"text\":\" team, maintaining strong \"},{\"_key\":\"02c522d627213\",\"_type\":\"span\",\"marks\":[\"1d01c7cf9369\"],\"text\":\"customer engagement\"},{\"_key\":\"02c522d627214\",\"_type\":\"span\",\"marks\":[],\"text\":\" at a low cost is essential for advancing their mission. By using Braze, they are able to drive more purchases (aka directly reduce food waste), prevent customer churn, and maximize ROI.\"}],\"markDefs\":[{\"_key\":\"78691e4d1508\",\"_type\":\"link\",\"href\":\"https://www.toogoodtogo.com/\"},{\"_key\":\"1d01c7cf9369\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"a881af7061ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec398870c6450\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tailored Notifications for Maximum Relevance and Engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"88dcb73e469c\",\"_type\":\"block\",\"children\":[{\"_key\":\"db5fdaf616c20\",\"_type\":\"span\",\"marks\":[],\"text\":\"For Too Good to Go, driving a high number of users to the app doesn’t always translate to an optimal customer experience. Surprise Bags are often limited—for example, a restaurant sometimes only puts out five or ten—and can’t be recommended to just anyone, as users don’t want to pick up a Bag that’s an hour drive away. To address this issue, Too Good to Go needed a thoughtful messaging strategy that was deeply connected to (and based on) evolving data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a98dcdc9e3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"edcda205167c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"After surveying their audience, they found that the number one reason why users hadn’t made a purchase yet or were not buying more was because they couldn’t find what they were looking for. Essentially, Too Good To Go was successful at driving users to the app, but the messages weren’t always connecting to what was actually available in the app or relevant to the user at that point in time. This disappointing experience leads to messaging fatigue and frustration, which ultimately leads to churn.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe57fb542728\",\"_type\":\"block\",\"children\":[{\"_key\":\"20102897d6230\",\"_type\":\"span\",\"marks\":[],\"text\":\"Prior to using Braze, Too Good to Go had leveraged API calls with the goal of matching supply and demand in a 1:1 fashion; however, because this approach required users to take particular actions before the company could send them relevant suggestions, Too Good to Go knew that they needed a different solution. So, to better match supply with demand and deliver valuable customer experiences, Too Good To Go built out automated campaigns personalized to each user and leveraging \"},{\"_key\":\"20102897d6231\",\"_type\":\"span\",\"marks\":[\"4054fd29e50a\"],\"text\":\"Braze Catalogs\"},{\"_key\":\"20102897d6232\",\"_type\":\"span\",\"marks\":[],\"text\":\". Here’s how they did it.\"}],\"markDefs\":[{\"_key\":\"4054fd29e50a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-catalogs\"}],\"style\":\"normal\"},{\"_key\":\"ead4b7ff772c\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c2625664db40\",\"_type\":\"span\",\"marks\":[],\"text\":\"First, Too Good To Go developed a strategy based on segmenting users by preferences and behavior. They assessed user data such as app sessions, Surprise Bags viewed, Surprise Bags favorited, and Surprise Bags purchased to create the following segments.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8567222d8ad6\",\"_type\":\"richImage\",\"alt\":\"a chart showing the right message at the right time to the right audience\",\"asset\":{\"_ref\":\"image-b92aebf2eace36e5cb234b3dfd63b5cbea5db191-2400x1172-png\",\"_type\":\"reference\"}},{\"_key\":\"4c680963c99e\",\"_type\":\"block\",\"children\":[{\"_key\":\"44af0420ed480\",\"_type\":\"span\",\"marks\":[],\"text\":\"Next, they created API-triggered campaigns to alert users when new, relevant Bags were available. They use supply-based logic to trigger campaigns when a retailer lists Surprise Bags, which are then sent to users who are likely to be interested in the items based on their user profile information.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a725ed5ca889\",\"_type\":\"block\",\"children\":[{\"_key\":\"e748a973e5940\",\"_type\":\"span\",\"marks\":[],\"text\":\"Then, they identified actionable segments to provide more personalized messaging at scale. While the API call was limited to users who have taken certain actions, the actionable segments enabled the Too Good To Go team to highlight Surprise Bags via push notifications that users are likely to purchase on a 1:1 basis and to ensure that the message struck the right tone, allowing them to boost engagement with this key outreach. It also allowed the company to prioritize specific user segments in connection with supply fluctuation in the moment, supporting better, more actionable recommendations.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a243e23d3a77\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-5c62b805632e52e3b94e3ad493fe58391d5af5a9-2400x986-png\",\"_type\":\"reference\"}},{\"_key\":\"99a5b83cb1e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ee432c9cfbe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, they used \"},{\"_key\":\"8ee432c9cfbe1\",\"_type\":\"span\",\"marks\":[\"77689abebcab\"],\"text\":\"Braze Content Blocks\"},{\"_key\":\"8ee432c9cfbe2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to create campaigns that help address user drop off and prevent churn. When a user’s engagement score drops, it triggers a message personalized with \"},{\"_key\":\"8ee432c9cfbe3\",\"_type\":\"span\",\"marks\":[\"be7fe7678ed6\"],\"text\":\"Braze Connected Content\"},{\"_key\":\"8ee432c9cfbe4\",\"_type\":\"span\",\"marks\":[],\"text\":\", which dynamically pulls in new Surprise Bags within the customers’ geographic area.\"}],\"markDefs\":[{\"_key\":\"77689abebcab\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-content-blocks\"},{\"_key\":\"be7fe7678ed6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-connected-content\"}],\"style\":\"normal\"},{\"_key\":\"6553eda38b00\",\"_type\":\"richImage\",\"alt\":\"a diagram of content blocks to inject supply in the lifecycle\",\"asset\":{\"_ref\":\"image-02731d52af346d035011c565bb191e04f4b1ee6d-2400x836-png\",\"_type\":\"reference\"}},{\"_key\":\"aebc32ef32e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fb6a0b0ad5c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"They also created several brand-building campaigns based on different themes. For example, they’ll choose a theme such as dessert and personalize messages based on their catalog of items with Braze Catalogs that matches the theme, Bag availability, and customer’s location. Catalogs is a tool that allows you to harness your brand's own catalog of data related to the goods, products, or services your company offers to personalize your customer experiences and campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9565e8581cab\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-34c1cbb5dd2dcdffe258e22428907432af277019-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"79d9beb093f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"97be388093f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Too Good To Go seamlessly integrates user and supply data to personalize interactions to each user throughout the user lifecycle. This strategy keeps users engaged and optimizes the entire process from surplus food notification to purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd2f07ded259\",\"_ref\":\"114b7393-9a45-4a89-bfe8-4d4ce4f6f183\",\"_type\":\"testimonialReference\"},{\"_key\":\"26077ec9baa9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d336477f1e50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Too Good To Go’s Success: Higher ROI\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"24a5edce48cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"a779fb3693c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"The use of behavioral and supply data to create actionable segments and more relevant messaging has greatly increased the effectiveness of Too Good To Go’s efforts. They’ve seen a 135% increase in purchases attributed to CRM and a 2X increase in conversion rate for messages. With help from their data engineering team, they were able to sync behavioral segments to Braze as user attributes in a couple of weeks—once established, the sync runs by itself.\\t\\t\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13652dc47e74\",\"_type\":\"block\",\"children\":[{\"_key\":\"c25483583b620\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"87705481574c\",\"_type\":\"block\",\"children\":[{\"_key\":\"39c67ed3b7f60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalization drives user retention:\"},{\"_key\":\"39c67ed3b7f61\",\"_type\":\"span\",\"marks\":[],\"text\":\" Customizing interactions based on user behaviors and preferences significantly enhances user engagement and reduces churn. By targeting users with relevant surplus food alerts, Too Good To Go ensures that every communication adds value to the user experience.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13c3665471ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"da28cda0f1680\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data integration enhances efficiency:\"},{\"_key\":\"da28cda0f1681\",\"_type\":\"span\",\"marks\":[],\"text\":\" Effective use of user data allows Too Good To Go to improve operational efficiency and ensures that users receive the most relevant offers, increasing the likelihood of purchase.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5bc493b47500\",\"_type\":\"block\",\"children\":[{\"_key\":\"2665601bf2000\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Want to learn about strategies for effective customer activation? Download \"},{\"_key\":\"2665601bf2001\",\"_type\":\"span\",\"marks\":[\"e06c9d051c3c\",\"em\"],\"text\":\"Acquisition in Action: Attracting New Customers and Keeping Them Engaged\"},{\"_key\":\"2665601bf2002\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"e06c9d051c3c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/engagement-in-action-acquisition-guide\"}],\"style\":\"normal\"}],\"categories\":{\"industries\":[{\"_key\":\"4e86eb69a349\",\"_ref\":\"imported-craft-458\",\"_type\":\"reference\"}],\"productFeatures\":[{\"_key\":\"f162503f514d\",\"_ref\":\"imported-craft-49583\",\"_type\":\"reference\"}],\"regions\":[{\"_key\":\"ea7cb10bf9ee\",\"_ref\":\"imported-craft-75362\",\"_type\":\"reference\"}],\"topics\":[{\"_key\":\"8e63b1cc8c80\",\"_ref\":\"imported-craft-485\",\"_type\":\"reference\"},{\"_key\":\"8d4e89349101\",\"_ref\":\"imported-craft-49599\",\"_type\":\"reference\"}],\"useCases\":[{\"_key\":\"708ed1521d27\",\"_ref\":\"imported-craft-480\",\"_type\":\"reference\"},{\"_key\":\"967a9441b0d5\",\"_ref\":\"imported-craft-477\",\"_type\":\"reference\"},{\"_key\":\"480fb1c7560c\",\"_ref\":\"imported-craft-479\",\"_type\":\"reference\"}]},\"company\":{\"_ref\":\"df1e5fe2-d37c-472d-b047-ab9dda0bc8c9\",\"_type\":\"reference\"},\"excerpt\":\"Too Good To Go, the largest B2C marketplace for surplus food, leverages Braze to enhance user engagement through personalized notifications and behavior-based segmentation. Learn how they use dynamic content to reduce food waste and improve operational efficiency.\",\"featuredImage\":{\"_type\":\"image\",\"alt\":\"A phone showing the too good to go app\",\"asset\":{\"_ref\":\"image-8b742138c113933efca715256932f998c9b62851-900x1220-png\",\"_type\":\"reference\"}},\"hideFromListing\":false,\"language\":\"en-us\",\"metrics\":[{\"_key\":\"e3aea24fa377\",\"_type\":\"metric\",\"description\":\"Increase in purchases attributed to CRM\",\"value\":\"135%\"},{\"_key\":\"61442f8cdc8d\",\"_type\":\"metric\",\"description\":\"Increase in conversion rate for messages\",\"value\":\"2X\"}],\"problem\":\"Despite a high number of unique individuals using the app, Too Good To Go needed ways to better transform engagement into purchases. Their main product, Surprise Bags, were often in limited supply at each participating retailer and only relevant to nearby users, which required a strategic approach to messaging. They needed the ability to make relevant 1:1 recommendations to their users, at scale.\",\"publicationDates\":{\"publishedAt\":\"2024-08-22T14:01:00.000Z\"},\"results\":\"With the new strategy, users were better able to find and get what they wanted, leading to an increase in purchases. Additionally, thanks to higher conversion rates, Too Good to Go was able to maximize the effectiveness of their efforts and tech costs. Also, with help from their data engineering team, they were able to sync behavioral segments to Braze as user attributes in a couple of weeks—once established, the sync was able to run by itself.\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f4f8039b0f2baa1c3fccd40c8b90ab8316d699b9-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Too Good To Go, the largest B2C marketplace for surplus food, leverages Braze to enhance user engagement through personalized notifications and behavior-based segmentation. Learn how they use dynamic content to reduce food waste and improve operational efficiency.\",\"pageTitle\":\"Too Good To Go Improves the ROI of Their Campaigns With Personalization at Scale\",\"slug\":{\"_type\":\"slug\",\"current\":\"too-good-to-go-case-study\"}},\"strategy\":\"By leveraging Braze, Too Good To Go was able to better match supply with demand and create relevant lifecycle messages that were dynamically personalized as supply and customer behavior evolved.\",\"title\":\"Too Good To Go Improves the ROI of Their Campaigns With Personalization at Scale\"}},\"link\":{\"blank\":false},\"type\":\"internalLink\"}],\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"padding\":null,\"textColor\":null},{\"_key\":\"863510242f42\",\"_type\":\"block\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"children\":[{\"_key\":\"89884a147dfe\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"ctas\":null,\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"markDefs\":[],\"padding\":null,\"style\":\"normal\",\"textColor\":null}],\"edgeTreatments\":null,\"eyebrow\":{\"headingLevel\":\"h4\"},\"glassCardBackgroundColor\":null,\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"376bc175bfd4\",\"_type\":\"block\",\"children\":[{\"_key\":\"90b90f87385d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Insights \u0026 Segmentation\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a graphic showing segment filters with a dynamic segment in the middle\",\"asset\":{\"_ref\":\"image-b0386792d26c95b75481a0d58932ce37750c97bc-1131x1280-png\",\"_type\":\"reference\"}},\"inset\":null,\"isFramedPanel\":null,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":64,\"top\":64},\"sectionId\":{\"_type\":\"slug\",\"current\":\"insights-and-segmentation\"},\"textColor\":null},{\"_key\":\"290a9f287c95\",\"_type\":\"switchback\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":false,\"body\":[{\"_key\":\"70d3d9676fc8\",\"_type\":\"block\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"children\":[{\"_key\":\"ffec66fba7b60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Put your customers on a faster path to your products and services.\"}],\"ctas\":null,\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"markDefs\":[],\"padding\":null,\"style\":\"normal\",\"textColor\":null},{\"_key\":\"09bfe4874a13\",\"_type\":\"listEmbed\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":null,\"direction\":\"vertical\",\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"items\":[{\"_key\":\"780b1c129dbe\",\"description\":[{\"_key\":\"38d089e13cac\",\"_type\":\"block\",\"children\":[{\"_key\":\"28c3adbb80f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send users down the next best path or experience with drag-and-drop components for branching, delays, audience syncs, and messaging.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Intuitive journey building\",\"icon\":{\"_type\":\"icon\",\"name\":\"image-indent-right\",\"provider\":\"braze\"}},{\"_key\":\"23fd8d878d5a\",\"description\":[{\"_key\":\"620b2f8de75c\",\"_type\":\"block\",\"children\":[{\"_key\":\"703f52be90bf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Build highly responsive experiences that immediately react to customer actions.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Real-time triggers\",\"icon\":{\"_type\":\"icon\",\"name\":\"clock\",\"provider\":\"braze\"}},{\"_key\":\"5f81af6d5d3c\",\"description\":[{\"_key\":\"c67c8ee34ba3\",\"_type\":\"block\",\"children\":[{\"_key\":\"d06305b35f580\",\"_type\":\"span\",\"marks\":[],\"text\":\"A/B/n test copy, creative, timing, channel mix, promotions, and more with a flexible experimentation engine.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Creative experimentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-02\",\"provider\":\"braze\"}},{\"_key\":\"aaa134c9a55c\",\"description\":[{\"_key\":\"08c486ab8593\",\"_type\":\"block\",\"children\":[{\"_key\":\"866e83163404\",\"_type\":\"span\",\"marks\":[],\"text\":\"Improve the metrics that matter most to your business with autonomous AI decisioning agents.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Optimize with BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\"}],\"padding\":null,\"textColor\":null},{\"_key\":\"3788ab41d43b\",\"_type\":\"ctaBar\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":[{\"_key\":\"db4be0086ab7\",\"_type\":\"localCta\",\"buttonSize\":\"sm\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Journey Orchestration\",\"iconPosition\":\"trailing\",\"internalLink\":{\"reference\":{\"_createdAt\":\"2024-06-06T18:02:13Z\",\"_id\":\"imported-craft-865137\",\"_rev\":\"TdCcmC7LyfLVwjB8G83zp2\",\"_system\":{\"base\":{\"id\":\"imported-craft-865137\",\"rev\":\"3UkFAFQiDYqS4Gignn1YeC\"}},\"_type\":\"productPage\",\"_updatedAt\":\"2025-12-10T11:32:25Z\",\"body\":[{\"_key\":\"f3f8c61eb74a\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q220\",\"status\":\"inactive\",\"title\":\"Experiment | FY26Q220 | Add customer logo carousel below the hero section to reinforce trust and drive conversions\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"66b5f6980b75\",\"_type\":\"experimentVariant\",\"body\":[{\"_key\":\"d686377e7ab3\",\"_type\":\"hero\",\"backgroundColor\":{\"label\":\"Heat 1\",\"value\":\"linear-gradient(127deg, #C9C4FF -18.91%, #801ED7 44.07%, #FFA524 104.04%)\"},\"backgroundIsCustomized\":true,\"bodyLeft\":[{\"_key\":\"1eded7f85cab\",\"_type\":\"block\",\"children\":[{\"_key\":\"fec64f487737\",\"_type\":\"span\",\"marks\":[\"939fb0e604cd\"],\"text\":\"Orchestrate\"},{\"_key\":\"98797de75643\",\"_type\":\"span\",\"marks\":[],\"text\":\" memorable journeys that deliver the cohesive, responsive, and personalized experiences your customers crave with Braze Canvas.\"}],\"markDefs\":[{\"_key\":\"939fb0e604cd\",\"_type\":\"internalLink\",\"blank\":false}],\"style\":\"normal\"},{\"_key\":\"55f365594d39\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"be8c86837454\",\"_type\":\"localCta\",\"buttonSize\":\"xl\",\"buttonStyle\":\"warning-500-button\",\"buttonText\":\"Contact Sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false,\"reference\":{\"_ref\":\"imported-craft-397\",\"_type\":\"reference\"}},\"link\":{\"blank\":false},\"type\":\"internalLink\"},{\"_key\":\"0407da542229\",\"_type\":\"localCta\",\"buttonSize\":\"lg\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Start a Free Trial\",\"formSettings\":{\"redirectSettings\":{\"shouldRedirectOnSubmit\":false}},\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://try.braze.com/free_trial\"},\"type\":\"link\"}]}],\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"eyebrow\":{\"color\":{\"label\":\"White\",\"value\":\"hsla(0, 0%, 100%, 1)\"},\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"8ad86ca7afa4\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cfb8c70f4d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Be Absolutely Engaging.™\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"eyebrowType\":\"standard\",\"formSettings\":{\"redirectSettings\":{\"shouldRedirectOnSubmit\":false}},\"heading\":{\"headingLevel\":\"h1\",\"headingSize\":\"display-xl\",\"text\":[{\"_key\":\"b1a955ef72ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"428625c1e802\",\"_type\":\"span\",\"marks\":[],\"text\":\"Journey Orchestration\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"image\",\"alt\":\"a screenshot of journey orchestration for a website that says ready for your next hike\",\"asset\":{\"_ref\":\"image-e96af3290808793c6bb6f28db78a85a0195fbd2e-1425x1087-png\",\"_type\":\"reference\"},\"caption\":\"AI-driven customer journey orchestration platform\",\"isFullWidth\":false},\"inset\":{\"insetBottom\":true,\"insetTop\":false},\"layout\":\"sideBySide\",\"mask\":\"none\",\"mediaType\":\"image\",\"padding\":{\"bottom\":64,\"top\":64},\"rightContentType\":\"media\",\"textColor\":\"light\"}],\"isDefault\":true,\"title\":\"Control\"},{\"_key\":\"14e7e7f48e8888e014d0d97e6774c429\",\"_type\":\"experimentVariant\",\"body\":[{\"_key\":\"d686377e7ab3\",\"_type\":\"hero\",\"backgroundColor\":{\"label\":\"Heat 1\",\"value\":\"linear-gradient(127deg, #C9C4FF -18.91%, #801ED7 44.07%, #FFA524 104.04%)\"},\"backgroundIsCustomized\":true,\"bodyLeft\":[{\"_key\":\"1eded7f85cab\",\"_type\":\"block\",\"children\":[{\"_key\":\"fec64f487737\",\"_type\":\"span\",\"marks\":[\"939fb0e604cd\"],\"text\":\"Orchestrate\"},{\"_key\":\"98797de75643\",\"_type\":\"span\",\"marks\":[],\"text\":\" memorable journeys that deliver the cohesive, responsive, and personalized experiences your customers crave with Braze Canvas.\"}],\"markDefs\":[{\"_key\":\"939fb0e604cd\",\"_type\":\"internalLink\",\"blank\":false}],\"style\":\"normal\"},{\"_key\":\"55f365594d39\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"be8c86837454\",\"_type\":\"localCta\",\"buttonSize\":\"xl\",\"buttonStyle\":\"warning-500-button\",\"buttonText\":\"Contact Sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false,\"reference\":{\"_ref\":\"imported-craft-397\",\"_type\":\"reference\"}},\"link\":{\"blank\":false},\"type\":\"internalLink\"},{\"_key\":\"0407da542229\",\"_type\":\"localCta\",\"buttonSize\":\"lg\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Start a Free Trial\",\"formSettings\":{\"redirectSettings\":{\"shouldRedirectOnSubmit\":false}},\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://try.braze.com/free_trial\"},\"type\":\"link\"}]}],\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"eyebrow\":{\"color\":{\"label\":\"White\",\"value\":\"hsla(0, 0%, 100%, 1)\"},\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"8ad86ca7afa4\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cfb8c70f4d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Be Absolutely Engaging.™\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"eyebrowType\":\"standard\",\"formSettings\":{\"redirectSettings\":{\"shouldRedirectOnSubmit\":false}},\"heading\":{\"headingLevel\":\"h1\",\"headingSize\":\"display-xl\",\"text\":[{\"_key\":\"b1a955ef72ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"428625c1e802\",\"_type\":\"span\",\"marks\":[],\"text\":\"Journey Orchestration\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"image\",\"alt\":\"a screenshot of journey orchestration for a website that says ready for your next hike\",\"asset\":{\"_ref\":\"image-e96af3290808793c6bb6f28db78a85a0195fbd2e-1425x1087-png\",\"_type\":\"reference\"},\"caption\":\"AI-driven customer journey orchestration platform\",\"isFullWidth\":false},\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"layout\":\"sideBySide\",\"mask\":\"none\",\"mediaType\":\"image\",\"padding\":{\"bottom\":64,\"top\":64},\"rightContentType\":\"media\",\"textColor\":\"light\"},{\"_key\":\"a4cc754e0b8e\",\"_ref\":\"14f2ca4b-d896-434f-ac21-9379c39d3104\",\"_type\":\"sharedComponentReference\"}],\"isDefault\":false,\"title\":\"Control\",\"variantId\":\"trust-bar\"}]},{\"_key\":\"8f82e38eeda5\",\"_type\":\"headingBlock\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"eyebrow\":{\"headingLevel\":\"h4\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"8f05bcf3c62d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e135f84ff7520\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your canvas for creating engaging cross-channel experiences\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"layout\":\"default\",\"padding\":{\"bottom\":16,\"top\":112}},{\"_key\":\"f5d1477e97a6\",\"_type\":\"cardDeck\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"cardSize\":\"small\",\"cards\":[{\"_key\":\"7161ad6ddc99\",\"_type\":\"card\",\"body\":[{\"_key\":\"29523626c3bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7df37a33ed7c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Move from ideation to go-live in clicks with an intuitive, no-code customer journey builder.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"actionType\":\"link\",\"buttonStyle\":\"purple-link\",\"buttonText\":\"Learn More\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"arrow-narrow-right\",\"provider\":\"braze\"},\"iconPosition\":\"trailing\",\"link\":{\"_type\":\"link\",\"blank\":false,\"href\":\"#simplify-journey-orchestration\"}},\"heading\":\"Simplify journey orchestration\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-02\",\"provider\":\"braze\"}},{\"_key\":\"8ed8fb6a059c\",\"_type\":\"card\",\"body\":[{\"_key\":\"f0fe607fc6d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"97877b7a5e760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Experiment and refine copy, creative, timing, channel mix, promotions, and more with intelligent automation.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"actionType\":\"link\",\"buttonStyle\":\"purple-link\",\"buttonText\":\"Learn More\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"arrow-narrow-right\",\"provider\":\"braze\"},\"iconPosition\":\"trailing\",\"link\":{\"_type\":\"link\",\"blank\":false,\"href\":\"#experiment-and-optimize\"}},\"heading\":\"Optimize with AI\u2028\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"}},{\"_key\":\"9f290130d4d7\",\"_type\":\"card\",\"body\":[{\"_key\":\"12234b64e40d\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc111d6846970\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deliver 1:1 experiences at scale, from live customer behavior.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"actionType\":\"link\",\"buttonStyle\":\"purple-link\",\"buttonText\":\"Learn More\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"arrow-narrow-right\",\"provider\":\"braze\"},\"iconPosition\":\"trailing\",\"link\":{\"_type\":\"link\",\"blank\":false,\"href\":\"#execute-in-real-time\"}},\"heading\":\"Execute in real time\u2028at scale \",\"icon\":{\"_type\":\"icon\",\"name\":\"clock-stopwatch\",\"provider\":\"braze\"}},{\"_key\":\"0226066cd06b\",\"_type\":\"card\",\"body\":[{\"_key\":\"ae643220ba6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a69221b5274c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Coordinate messaging across every channel from one, centralized interface.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"actionType\":\"link\",\"buttonStyle\":\"purple-link\",\"buttonText\":\"Learn More\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"arrow-narrow-right\",\"provider\":\"braze\"},\"iconPosition\":\"trailing\",\"link\":{\"_type\":\"link\",\"blank\":false,\"href\":\"#create-consistency\"}},\"heading\":\"Create consistency across channels\",\"icon\":{\"_type\":\"icon\",\"name\":\"check-done-01\",\"provider\":\"braze\"}}],\"padding\":{\"bottom\":64,\"top\":16},\"style\":\"flat\",\"textColor\":\"dark\"},{\"_key\":\"b27c9cc94bff\",\"_type\":\"testimonialPanel\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"edgeTreatments\":{\"bottom\":\"slanted\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\"},\"layout\":\"carousel\",\"padding\":{\"bottom\":64,\"top\":88},\"testimonials\":[{\"_key\":\"d8b9fb9e66e8\",\"_ref\":\"e69ec1f1-ddec-421e-b348-89bdbbb58392\",\"_type\":\"reference\"}]},{\"_key\":\"c992e0cdf44e\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"5fec2a6a3a9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"da0cd8ae7bda0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Design, visualize, and launch dynamic user journeys with intuitive building block components.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Intuitive drag-and-drop interface\",\"icon\":{\"_type\":\"icon\",\"name\":\"image-indent-right\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"53073435963d\",\"_type\":\"block\",\"children\":[{\"_key\":\"132dce73f6eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automatically adapt your engagement strategy with branching logic that guides your audience down specific journey paths based on real-time preferences and behaviors.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Next-best experience\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-02\",\"provider\":\"braze\"}},{\"_key\":\"ecb1a2192536\",\"description\":[{\"_key\":\"0a97053f82c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2917a460d10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Simplify journey orchestration and establish best in class engagement with turnkey, pre-built journeys for key use cases and industries.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Out of the box templates\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"}},{\"_key\":\"73970b19fc3a\",\"description\":[{\"_key\":\"3420af786d46\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8f55ff25b48\",\"_type\":\"span\",\"marks\":[],\"text\":\"Continuously uncover new insights throughout a customer’s journey with your brand and rapidly put them to use.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Deeper context\",\"icon\":{\"_type\":\"icon\",\"name\":\"zoom-in\",\"provider\":\"braze\"}}]}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"c28b2e41de01\",\"_type\":\"block\",\"children\":[{\"_key\":\"19ff73188a480\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Simplify journey orchestration\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"4f60bf6d35bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d85c2b4b93b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Orchestrate and automate sophisticated journeys in a fraction of the time\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"Intuitive tools for designing personalized customer journeys, in this case entry rules and variants\",\"asset\":{\"_ref\":\"image-706148b286b4c645f2ab9cf0abc3f008d3eb6687-1234x1276-png\",\"_type\":\"reference\"},\"caption\":\"Intuitive tools for designing personalized customer journeys\"},\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112},\"sectionId\":{\"_type\":\"slug\",\"current\":\"simplify-journey-orchestration\"}},{\"_key\":\"2a422d61fdc697117cfca81fa38dbf8c\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"aad22735a856\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2923cc26d730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Prioritize the messages that matter most and control their frequency to limit messaging fatigue.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Cohesive customer experiences\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-smile-square\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"93f1c55d7be6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7eaae91a42f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"From teams of 2 to 200, collaborate seamlessly with in-line comments, version history, and post-launch edits to refine and optimize your campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Seamless collaboration\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-plus\",\"provider\":\"braze\"}},{\"_key\":\"9a377342622c7175194559c42d06692f\",\"description\":[{\"_key\":\"9afc780843f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"81a52d21edf00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Streamline customer engagement programs across campaign types, business units, and regions — no complex integrations or offline planning required.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Reduced complexity\",\"icon\":{\"_type\":\"icon\",\"name\":\"minimize-01\",\"provider\":\"braze\"}}]},{\"_key\":\"17f514375007\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"7c215e5c-0b6c-4714-9628-a5c8f8f06cc7\",\"_type\":\"reference\"},\"heading\":\"Bugece used Braze to consolidate customer engagement from four tools into one, enabling cohesive, cross-channel experiences that drive results\",\"linkText\":\"Read Case Study\"}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"c1993efe3d5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9a9d30f76f30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Simplify journey orchestration\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"a5cfff4d7786\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4d2b0007b2c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Coordinate all your campaigns from one place\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a phone screen shows a message that says partnership anchor x steppington yoga apparel is here\",\"asset\":{\"_ref\":\"image-828f88503ea5b7532cf6b95511d219bc1878db3e-1332x1123-png\",\"_type\":\"reference\"},\"caption\":\"Real-time execution of cross-channel marketing campaigns\"},\"inset\":{\"insetTop\":false},\"mask\":\"none\",\"mediaSide\":\"right\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112}},{\"_key\":\"d23d77844e919e846afb8fd80eecc4b0\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"77ead1ec325b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a62423d411c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"2ca89e82ff37\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c8d103a07e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Find what works with the ability to experiment on entire journeys, journey paths, or individual messages.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Flexible testing for endless possibilities\",\"icon\":{\"_type\":\"icon\",\"name\":\"glasses-02\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"7b281082856b\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd3c26f5c48d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Experiment, optimize and adapt—with just a single toggle.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Accessible experimentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-02\",\"provider\":\"braze\"}},{\"_key\":\"2c432b47c273\",\"description\":[{\"_key\":\"1a30f11ad5e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d8b9d8902c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send messages on the channels customers engage with most, at the times they are most likely to engage.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Optimal delivery\",\"icon\":{\"_type\":\"icon\",\"name\":\"image-indent-right\",\"provider\":\"braze\"}},{\"_key\":\"a21e5c8dcfa9\",\"description\":[{\"_key\":\"03e53b450272\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b1c186516de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use proven algorithms to automatically optimize campaigns and guide every customer to their best-performing path.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Intelligent automation\",\"icon\":{\"_type\":\"icon\",\"name\":\"refresh-ccw-02\",\"provider\":\"braze\"}}]},{\"_key\":\"61eb79199bc7\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"imported-craft-111096\",\"_type\":\"reference\"},\"heading\":\"Quizlet drove 4.6 Million Sessions Using Intelligent Timing and a Adopting a Cross-Channel strategy in Canvas.\",\"linkText\":\"View Article\"}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"7d373c43e19d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b85dbbc79f460\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Experiment and optimize with AI\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"68094472ac90\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b26160fd20c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Eliminate the guesswork. Get better results\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a graphic showing a person putting coins into a piggy bank\",\"asset\":{\"_ref\":\"image-cae844c4e80ad68b4da3eec5d3c758584ac01c38-1301x1326-png\",\"_type\":\"reference\"},\"caption\":\"AI-driven customer journey orchestration platform with 3 paths shown here\"},\"isDarkMode\":false,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112},\"sectionId\":{\"_type\":\"slug\",\"current\":\"experiment-and-optimize\"}},{\"_key\":\"a52f12cd6c99c2500fd2e7b0e4612808\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Medium Gray\",\"value\":\"#F3F3FA\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"78c5168d3240\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e91bef0a9af\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"052a02887d71\",\"_type\":\"block\",\"children\":[{\"_key\":\"f13ffc44caa40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automatically trigger journeys and messaging based on in-the-moment customer behaviors, cross-channel interactions, and updates happening within your tech stack.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Relevant, real-time triggers\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"abd8d1b1c009\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a47b11e66900\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rely on the right first-party data to inform and orchestrate the most personalized customer experiences.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"First-party view of every user\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-02\",\"provider\":\"braze\"}},{\"_key\":\"76a64c937b07\",\"description\":[{\"_key\":\"dc82e656ee27\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c10c437a8c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Feel confident with a platform that operates with sub-second latency, regardless of your data and send volumes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Reliability at scale\",\"icon\":{\"_type\":\"icon\",\"name\":\"annotation-check\",\"provider\":\"braze\"}}]},{\"_key\":\"61eb79199bc7\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"imported-craft-18814\",\"_type\":\"reference\"},\"heading\":\"Overstock used real-time messaging based on customer behaviors to increase conversion rates by 21%\",\"linkText\":\"View Case Study\"}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"0f274b8ecf63\",\"_type\":\"block\",\"children\":[{\"_key\":\"566d3c6de50d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Execute in real time and at scale\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"885547e06f30\",\"_type\":\"block\",\"children\":[{\"_key\":\"3eed613297160\",\"_type\":\"span\",\"marks\":[],\"text\":\"Never miss a moment\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a man and woman are sitting on a bench with a bicycle in the background\",\"asset\":{\"_ref\":\"image-31eef9f9ecf6416790c88c775a459ee4a87895b6-1747x1496-png\",\"_type\":\"reference\"}},\"mask\":\"none\",\"mediaSide\":\"right\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112},\"sectionId\":{\"_type\":\"slug\",\"current\":\"execute-in-real-time\"}},{\"_key\":\"8a6550be62e396d0e269d7db9fdeffde\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"65dcc52278bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab55361745750\",\"_type\":\"span\",\"marks\":[],\"text\":\"Seamlessly blend in-product and out of product channels— including email, mobile app, SMS, WhatsApp, web, paid media—from one interface\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Every channel at your fingertips\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"38815d7cab88\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c7379a51df10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Build brand equity by keeping all your messaging centralized and on-brand.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Unified brand voice\",\"icon\":{\"_type\":\"icon\",\"name\":\"cursor-click-01\",\"provider\":\"braze\"}},{\"_key\":\"c5ea3ae11b5b\",\"description\":[{\"_key\":\"0504654646b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"056f325431c80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Make all your channels work together seamlessly, so that signals from one channel can trigger messaging on another.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Responsive journeys across channels\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-02\",\"provider\":\"braze\"}}]},{\"_key\":\"d1090b3ebb88\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"imported-craft-85970\",\"_type\":\"reference\"},\"heading\":\"94% increase in LTV when customers blend in-product and out-of-product messaging\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4a3c62ddb93d54f5e01dbfaa83b6881621f61bcf-100x47-svg\",\"_type\":\"reference\"}},\"linkText\":\"View Article\"}],\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"e4637c9f699b\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fd46dc466a40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Create consistency across channels\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"3b3d00754e14\",\"_type\":\"block\",\"children\":[{\"_key\":\"61db8544c39e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cohesive experiences, no matter where your customers are.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a woman is surrounded by a bunch of messages including one that says entry rules\",\"asset\":{\"_ref\":\"image-ff9b7aa3573751cd917737fd3a9e223327a90b58-1499x1313-png\",\"_type\":\"reference\"}},\"isDarkMode\":false,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112},\"sectionId\":{\"_type\":\"slug\",\"current\":\"create-consistency\"}},{\"_key\":\"bf277480863d\",\"_type\":\"caseStudyPanel\",\"backgroundColor\":{\"label\":\"Supergraphic 2\",\"value\":\"supergraphic-2\"},\"backgroundIsCustomized\":true,\"caseStudies\":[{\"_key\":\"2d00ef14e354\",\"_type\":\"caseStudyEntry\",\"caseStudy\":{\"_ref\":\"imported-craft-916410\",\"_type\":\"reference\"},\"caseStudyHighlight\":{\"type\":\"testimonial\"}},{\"_key\":\"5700d13a2bdc\",\"_type\":\"caseStudyEntry\",\"caseStudy\":{\"_ref\":\"imported-craft-18814\",\"_type\":\"reference\"},\"caseStudyHighlight\":{\"type\":\"testimonial\"}},{\"_key\":\"90a3be193327\",\"_type\":\"caseStudyEntry\",\"caseStudy\":{\"_ref\":\"imported-craft-619171\",\"_type\":\"reference\"},\"caseStudyHighlight\":{\"type\":\"testimonial\"}}],\"edgeTreatments\":{\"top\":\"slanted\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"dd1615b67346\",\"_type\":\"block\",\"children\":[{\"_key\":\"629a821720a9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Case Studies\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"padding\":{\"bottom\":112,\"top\":112},\"style\":\"bento\"},{\"_key\":\"a24508c42716\",\"_type\":\"resourceCardDeck\",\"allowedResourceTypes\":[\"caseStudy\",\"blogPost\",\"event\",\"guide\",\"videoPage\",\"webinar\"],\"backgroundIsCustomized\":false,\"ctaButtonStyle\":\"black-button\",\"ctaLink\":{\"_ref\":\"dbbfb768-e85f-42d4-b089-9deeeb2a7a62\",\"_type\":\"reference\"},\"ctaText\":\"View the Blog\",\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-2\",\"text\":[{\"_key\":\"c7d9c343141e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a68f3cfa12df0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Check out the resources.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"mode\":\"manual\",\"padding\":{\"bottom\":64,\"top\":64},\"resourceLimit\":3,\"resources\":[{\"_key\":\"7fb4f004c60c\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"a04d979f-21a1-41cc-b392-8889ae834aa7\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"90354de7e0b7\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"5cc758e8-bf6a-4ded-9a18-905be5652c05\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"e5a45c1496ec\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"imported-craft-308970\",\"_type\":\"reference\"},\"style\":\"default\"}],\"textColor\":\"dark\"},{\"_key\":\"f59c99a5b376\",\"_ref\":\"48e7681f-cf0c-4daf-aa78-785cc1367da0\",\"_type\":\"sharedComponentReference\"}],\"internalName\":\"[WIP do not publish until 09/30] Journey Orchestration\",\"language\":\"en-us\",\"seo\":{\"includeInLlmsTxt\":true,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b31d6e5eeaf077899123917b25970cb9cf8fabd9-640x335-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Orchestrate memorable customer journeys that deliver the cohesive, responsive, and personalized experiences your customers crave with Braze Canvas.\",\"pageTitle\":\"Customer Journey Orchestration Platform | Braze\",\"schemaMarkupItems\":[{\"_key\":\"fdb8fc2876c2\",\"_type\":\"schemaMarkupItem\",\"jsonLd\":\"{\\n \\\"@context\\\": \\\"https://schema.org\\\",\\n \\\"@type\\\": \\\"Product\\\",\\n \\\"name\\\": \\\"Braze Journey Orchestration Platform\\\",\\n \\\"description\\\": \\\"AI-driven customer journey orchestration platform for designing and automating personalized customer journeys across multiple channels.\\\",\\n \\\"brand\\\": {\\n \\\"@type\\\": \\\"Brand\\\",\\n \\\"name\\\": \\\"Braze\\\"\\n },\\n \\\"category\\\": [\\n \\\"Customer Journey Orchestration Platform\\\",\\n \\\"Marketing Automation\\\",\\n \\\"AI-driven Marketing Tools\\\"\\n ]\\n}\"}],\"slug\":{\"_type\":\"slug\",\"current\":\"product/journey-orchestration\"}},\"title\":\"Journey Orchestration\"}},\"link\":{\"blank\":false},\"type\":\"internalLink\"}],\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"padding\":null,\"textColor\":null}],\"edgeTreatments\":null,\"eyebrow\":{\"headingLevel\":\"h4\"},\"glassCardBackgroundColor\":null,\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"893350205aaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a594ca285cb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Journey Orchestration\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"A personalized messaging journey built with Canvas Flow\",\"asset\":{\"_ref\":\"image-f4f999808d89f54935685db6b7ac8b7fff9123ff-1131x1388-png\",\"_type\":\"reference\"}},\"inset\":null,\"isFramedPanel\":null,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":64,\"top\":64},\"sectionId\":{\"_type\":\"slug\",\"current\":\"journey-orchestration\"},\"textColor\":null},{\"_key\":\"2f026ef24614\",\"_type\":\"switchback\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":false,\"body\":[{\"_key\":\"4bebdf2b30dd\",\"_type\":\"block\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"children\":[{\"_key\":\"005e99815b340\",\"_type\":\"span\",\"marks\":[],\"text\":\"Scale personalization to deliver experiences your customers crave.\"}],\"ctas\":null,\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"markDefs\":[],\"padding\":null,\"style\":\"normal\",\"textColor\":null},{\"_key\":\"2c99da3afd9f\",\"_type\":\"listEmbed\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":null,\"direction\":\"vertical\",\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"items\":[{\"_key\":\"3c2220e24ace\",\"description\":[{\"_key\":\"bda4040a8b42\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fbb23cbd4860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Easily embed personalized attributes, products, content, promotions, recommendations and more into messages on any channel.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Dynamic content personalization\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"pie-chart-03\",\"provider\":\"braze\"}},{\"_key\":\"e3c4342f1fb8\",\"description\":[{\"_key\":\"44b72a1f304a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0335b69a09860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automatically trigger journeys and messaging based on sub-second customer behaviors and cross-channel interactions.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"In-the-moment engagement\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\"}},{\"_key\":\"7b707cab6d0e\",\"description\":[{\"_key\":\"8a21918e9340\",\"_type\":\"block\",\"children\":[{\"_key\":\"e12d45142232\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalize across touchpoints at the individual customer level with AI decisioning.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Personalize with BrazeAI™\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\"}],\"padding\":null,\"textColor\":null},{\"_key\":\"bd9ff08bd41c\",\"_type\":\"ctaBar\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":[{\"_key\":\"fa7ead41a74d\",\"_type\":\"localCta\",\"buttonSize\":\"sm\",\"buttonStyle\":\"black-button\",\"buttonText\":\"AI Decisioning\",\"iconPosition\":\"trailing\",\"internalLink\":{\"reference\":null},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/product/brazeai-decisioning-studio\"},\"type\":\"link\"}],\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"padding\":null,\"textColor\":null}],\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"eyebrow\":{\"headingLevel\":\"h4\"},\"glassCardBackgroundColor\":null,\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"0983a2677f77\",\"_type\":\"block\",\"children\":[{\"_key\":\"5100deba18f10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization \u0026 Relevance\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"image\",\"alt\":\"a purple background with three cell phones and a personalized path\",\"asset\":{\"_ref\":\"image-e6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306-png\",\"_type\":\"reference\"}},\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"isFramedPanel\":null,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":64,\"top\":64},\"sectionId\":{\"_type\":\"slug\",\"current\":\"personalization-and-relevance\"},\"textColor\":\"dark\"},{\"_key\":\"b9cd883fe479\",\"_type\":\"switchback\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":false,\"body\":[{\"_key\":\"11e61ffcc740\",\"_type\":\"block\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"children\":[{\"_key\":\"a1f90f44dced0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create consistent customer experiences across every touchpoint—all from a single platform.\"}],\"ctas\":null,\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"markDefs\":[],\"padding\":null,\"style\":\"normal\",\"textColor\":null},{\"_key\":\"773813771337\",\"_type\":\"listEmbed\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":null,\"direction\":\"vertical\",\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"items\":[{\"_key\":\"780b1c129dbe\",\"description\":[{\"_key\":\"b9390d2cd8e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4b606b8b3330\",\"_type\":\"span\",\"marks\":[],\"text\":\"Design, launch, and connect across your favorite and most important channels: email, SMS, push notifications, WhatsApp, and more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9d1061792054\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2d1e42170220\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Outbound channels\",\"icon\":{\"_type\":\"icon\",\"name\":\"cursor-box\",\"provider\":\"braze\"}},{\"_key\":\"23fd8d878d5a\",\"description\":[{\"_key\":\"b50311c4a83a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9631677baad30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Easily embed dynamic products, content, promotions, and more into cross-channel messages.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"In-product touchpoints\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-line\",\"provider\":\"braze\"}},{\"_key\":\"2ad1d744232d\",\"description\":[{\"_key\":\"b80b1e0b2e01\",\"_type\":\"block\",\"children\":[{\"_key\":\"d595013d1f2d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use rich first-party data to dynamically target, trigger, and deliver ads across Meta, Google, Pinterest, Snapchat, TikTok, and Criteo.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Paid media\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-line\",\"provider\":\"braze\"}},{\"_key\":\"18d59f248aef\",\"description\":[{\"_key\":\"ff4f730cd8bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"c92ffed160b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Engage customers on the most relevant channel, at the right moment.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Interact with BrazeAI™\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\"}],\"padding\":null,\"textColor\":null},{\"_key\":\"b26ee8573460\",\"_type\":\"ctaBar\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":[{\"_key\":\"56184f5905fb\",\"_type\":\"localCta\",\"buttonSize\":\"sm\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Cross-Channel Messaging\",\"iconPosition\":\"trailing\",\"internalLink\":{\"reference\":{\"_createdAt\":\"2024-06-06T18:02:13Z\",\"_id\":\"imported-craft-865496\",\"_rev\":\"HZGrqa63nCsQgzn6mzzAIF\",\"_system\":{\"base\":{\"id\":\"imported-craft-865496\",\"rev\":\"4NmIKwMjDO2VIj5mKU7HSi\"}},\"_type\":\"productPage\",\"_updatedAt\":\"2026-01-30T14:50:27Z\",\"body\":[{\"_key\":\"e98d922c5146\",\"_type\":\"hero\",\"backgroundColor\":{\"label\":\"Heat 3 (Reverse)\",\"value\":\"linear-gradient(147deg, #FFA524 -2.19%, #FFA4FB 50.13%, #D2F3F3 99.29%)\"},\"backgroundIsCustomized\":true,\"bodyLeft\":[{\"_key\":\"10440862c3b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f53238437f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consolidate your messaging mix and meet customers where they are with consistent, responsive experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb652e4c811d\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"c86cff8642fe\",\"_ref\":\"6bc96014-3637-441d-a7c6-9a757bcf8c88\",\"_type\":\"reference\"}]}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"color\":{\"label\":\"White\",\"value\":\"hsla(0, 0%, 100%, 1)\"},\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"4478713ca4e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f8ff27541d60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Be Absolutely Engaging.™\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"eyebrowType\":\"standard\",\"heading\":{\"headingLevel\":\"h1\",\"headingSize\":\"display-xl\",\"text\":[{\"_key\":\"9f364fcb38df\",\"_type\":\"block\",\"children\":[{\"_key\":\"84db0fd28f840\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel Messaging\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"Cross-channel marketing solutions with a woman is smiling in front of a screen that says entry rules\",\"asset\":{\"_ref\":\"image-ed08d0e1e80d85fd3632adf4b96f796b2218af2c-1499x1312-png\",\"_type\":\"reference\"}},\"inset\":{\"insetBottom\":true},\"layout\":\"sideBySide\",\"mask\":\"none\",\"mediaType\":\"image\",\"padding\":{\"bottom\":0,\"top\":64},\"rightContentType\":\"media\",\"textColor\":\"light\"},{\"_key\":\"61dd4be33bbe\",\"_type\":\"channelsHub\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"channels\":[{\"_key\":\"3427fed96ea9\",\"_type\":\"channelHubChannel\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"channel-email\",\"provider\":\"braze\"},\"image\":{\"_type\":\"image\",\"alt\":\"a screenshot of a website that says outdoors onward\",\"asset\":{\"_ref\":\"image-8ea1ca7509e03ea4f0e014ac418809ff89f55688-2534x2748-png\",\"_type\":\"reference\"}},\"pageLink\":{\"_ref\":\"imported-craft-765\",\"_type\":\"reference\"},\"title\":\"Email\"},{\"_key\":\"acd15daddd36\",\"_type\":\"channelHubChannel\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"channel-mobile-push\",\"provider\":\"braze\"},\"image\":{\"_type\":\"image\",\"alt\":\"a phone with a notification that says finish booking your paris trip\",\"asset\":{\"_ref\":\"image-7db550941215f3f8fb6ca5546d491d49fa8e9a94-2709x2576-png\",\"_type\":\"reference\"}},\"pageLink\":{\"_ref\":\"imported-craft-865240\",\"_type\":\"reference\"},\"title\":\"Mobile App Messaging\"},{\"_key\":\"a5a626f660c6\",\"_type\":\"channelHubChannel\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"channel-web-push\",\"provider\":\"braze\"},\"image\":{\"_type\":\"image\",\"alt\":\"a screenshot of a website for flash \u0026 thread\",\"asset\":{\"_ref\":\"image-4f63d5b6bbb43f9e06915124d36273a533f9c203-1490x1365-png\",\"_type\":\"reference\"}},\"pageLink\":{\"_ref\":\"imported-craft-865270\",\"_type\":\"reference\"},\"title\":\"Web Messaging\"},{\"_key\":\"a33279179a94\",\"_type\":\"channelHubChannel\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-chat-square\",\"provider\":\"braze\"},\"image\":{\"_type\":\"image\",\"alt\":\"a phone screen shows a message from pamperher\",\"asset\":{\"_ref\":\"image-cea90b105eb5b78733b25de23cb6b30cdd4708f4-2434x2675-png\",\"_type\":\"reference\"}},\"pageLink\":{\"_ref\":\"imported-craft-768\",\"_type\":\"reference\"},\"title\":\"SMS/RCS\"},{\"_key\":\"881421ff78a0\",\"_type\":\"channelHubChannel\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"channel-whatsapp\",\"provider\":\"braze\"},\"image\":{\"_type\":\"image\",\"alt\":\"a phone screen shows a message from upon voyage\",\"asset\":{\"_ref\":\"image-ad27071540f3cbab31751b1d565afe8c6c879fa9-2786x2560-png\",\"_type\":\"reference\"}},\"pageLink\":{\"_ref\":\"imported-craft-623397\",\"_type\":\"reference\"},\"title\":\"WhatsApp\"},{\"_key\":\"6f9e39640685\",\"_type\":\"channelHubChannel\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"channel-banners\",\"provider\":\"braze\"},\"image\":{\"_type\":\"image\",\"alt\":\"two cell phones are open to a pinterest page and an instagram page\",\"asset\":{\"_ref\":\"image-267aaae4abc8a850ba1c46f721642c01f7343be3-2743x2559-png\",\"_type\":\"reference\"}},\"pageLink\":{\"_ref\":\"imported-craft-865466\",\"_type\":\"reference\"},\"title\":\"Digital Ads\"},{\"_key\":\"4bf35540a69f\",\"_type\":\"channelHubChannel\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"channel-line\",\"provider\":\"braze\"},\"image\":{\"_type\":\"image\",\"alt\":\"a phone screen shows a profile of a man named takashi ito\",\"asset\":{\"_ref\":\"image-ea5126a21c170e48c1f0ec30598a792af689ff6f-2224x2563-png\",\"_type\":\"reference\"}},\"pageLink\":{\"_ref\":\"1ed7bc5a-f9c5-4cf5-b3e9-a1d0640a64b1\",\"_type\":\"reference\"},\"title\":\"LINE\"}],\"edgeTreatments\":{\"_type\":\"object\",\"bottom\":\"straight\",\"top\":\"straight\"},\"heading\":\"Every channel. One platform.\",\"inset\":{\"_type\":\"object\",\"insetBottom\":false,\"insetTop\":false},\"padding\":{\"_type\":\"object\",\"bottom\":80,\"top\":80},\"textColor\":\"dark\"},{\"_key\":\"8f82e38eeda5\",\"_type\":\"headingBlock\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"eyebrow\":{\"headingLevel\":\"h4\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"9c5a97dcd6a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"59a4fb38bd4a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you're not on every channel, you're leaving money on the table.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"layout\":\"default\",\"padding\":{\"bottom\":32,\"top\":112}},{\"_key\":\"f5d1477e97a6\",\"_type\":\"cardDeck\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"cardSize\":\"small\",\"cards\":[{\"_key\":\"7161ad6ddc99\",\"_type\":\"card\",\"body\":[{\"_key\":\"29523626c3bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7df37a33ed7c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grow your audience, capture attention, and create more opportunities for engagement across channels, platforms, and devices.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"link\",\"blank\":false}},\"heading\":\"Expand your reach\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-04\",\"provider\":\"braze\"}},{\"_key\":\"8ed8fb6a059c\",\"_type\":\"card\",\"body\":[{\"_key\":\"f0fe607fc6d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"97877b7a5e760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Say goodbye to limited point solutions and hello to increased agility, conversions, and cost savings.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"link\",\"blank\":false}},\"heading\":\"Break down silos\",\"icon\":{\"_type\":\"icon\",\"name\":\"speedometer-01\",\"provider\":\"braze\"}},{\"_key\":\"9f290130d4d7\",\"_type\":\"card\",\"body\":[{\"_key\":\"12234b64e40d\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc111d6846970\",\"_type\":\"span\",\"marks\":[],\"text\":\"Easily add new channels over time, maintain compliance, and ramp message volumes on the busiest days of your year.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"link\",\"blank\":false}},\"heading\":\"Scale without compromise\",\"icon\":{\"_type\":\"icon\",\"name\":\"scale-01\",\"provider\":\"braze\"}},{\"_key\":\"0226066cd06b\",\"_type\":\"card\",\"body\":[{\"_key\":\"ae643220ba6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a69221b5274c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"No matter the channel, make every customer experience feel cohesive, highly responsive, and interactive.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"link\",\"blank\":false}},\"heading\":\"Deliver compelling conversations\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-chat-square\",\"provider\":\"braze\"}}],\"padding\":{\"bottom\":64,\"top\":32},\"style\":\"flat\",\"textColor\":\"dark\"},{\"_key\":\"c992e0cdf44e\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"5fec2a6a3a9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"da0cd8ae7bda0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Engage your customers across email, SMS, mobile, web, paid media, and more.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Every channel at your fingertips\",\"icon\":{\"_type\":\"icon\",\"name\":\"grid-01\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"53073435963d\",\"_type\":\"block\",\"children\":[{\"_key\":\"132dce73f6eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reach customers on the channel they’re most likely to engage with based on past interactions.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Intelligent channel delivery\",\"icon\":{\"_type\":\"icon\",\"name\":\"eye\",\"provider\":\"braze\"}},{\"_key\":\"ecb1a2192536\",\"description\":[{\"_key\":\"9bdcb488ee99\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1782293fc600\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use A/B testing to find out which channel or channel mix works best for a particular campaign or customer experience.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Flexible channel experimentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"tool-01\",\"provider\":\"braze\"}}]},{\"_key\":\"d48a614eba2c\",\"_type\":\"featuredTestimonial\",\"testimonial\":{\"_ref\":\"imported-craft-testimonial-from-doc-685443-block-4\",\"_type\":\"reference\"}}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"f9f3c903da9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c40dfc4dbf850\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Expand your reach\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"f51e5c77e1eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f94976eab3b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meet customers where they are.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"Unified messaging across multiple channels with a phone screen shows a message that says \\\" adventure awaits what are you waiting for \\\"\",\"asset\":{\"_ref\":\"image-b13ce1741b25cc76db66670aa17bc48afb76fd23-1255x1307-png\",\"_type\":\"reference\"}},\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112}},{\"_key\":\"2a422d61fdc697117cfca81fa38dbf8c\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Medium Gray\",\"value\":\"#F3F3FA\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"aad22735a856\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2923cc26d730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Eliminate redundancy, sprawl, and channel silos by consolidating customer engagement into a single, purpose-built solution.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Channel consolidation\",\"icon\":{\"_type\":\"icon\",\"name\":\"navigation-pointer-01\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"93f1c55d7be6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7eaae91a42f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Move quickly from ideation to execution to launch without having to switch between multiple different channel-specific platforms.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Unified marketing workflow\",\"icon\":{\"_type\":\"icon\",\"name\":\"git-branch-01\",\"provider\":\"braze\"}},{\"_key\":\"9a377342622c7175194559c42d06692f\",\"description\":[{\"_key\":\"9afc780843f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"81a52d21edf00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maintain a comprehensive, cross-channel view of the customer and customer engagement performance.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Cross-channel visibility\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-03\",\"provider\":\"braze\"}}]},{\"_key\":\"474d4c7f75e6\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"imported-craft-17806\",\"_type\":\"reference\"},\"heading\":\"$$150k savings from eliminated point solutions\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23-svg\",\"_type\":\"reference\"}},\"linkText\":\"Read Report\"}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"9a1e5b16090f\",\"_type\":\"block\",\"children\":[{\"_key\":\"3063b1d17ff70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Break down silos\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"16a6de53997b\",\"_type\":\"block\",\"children\":[{\"_key\":\"cff328c058f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bring all your channels together.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a woman is smiling while looking at her phone with icons around her including sms email webhook and whatsapp. Unified messaging across multiple channels\",\"asset\":{\"_ref\":\"image-b4105747cceae0815302a6f7eeb3fe88c7a486e7-1426x1354-png\",\"_type\":\"reference\"}},\"inset\":{\"insetTop\":false},\"mask\":\"none\",\"mediaSide\":\"right\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112}},{\"_key\":\"d23d77844e919e846afb8fd80eecc4b0\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"2ca89e82ff37\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c8d103a07e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Allocate higher send volumes towards lower-cost, conversion-driving channels before sending on more premium channels.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Channel segmentation by cost\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-02\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"7b281082856b\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd3c26f5c48d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Avoid over-sending by setting custom rules that limit the number of messages deployed on or across channels.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Channel frequency capping\",\"icon\":{\"_type\":\"icon\",\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\"}},{\"_key\":\"2c432b47c273\",\"description\":[{\"_key\":\"1a30f11ad5e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d8b9d8902c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reduce paid ad waste by connecting your owned and paid channels. Dynamically suppress acquisition and retargeting ads the instant a customer converts.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Dynamic ad integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"link-03\",\"provider\":\"braze\"}}]},{\"_key\":\"b26ca56eb953\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"imported-craft-273520\",\"_type\":\"reference\"},\"heading\":\"300% Increase in revenue from consolidated cross-channel messaging.\",\"linkText\":\"Read Case Study\"}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"2c3fe8b17814\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a66345bc0ee0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Scale without compromise\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"eb5f9499a5fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"593a3d170e240\",\"_type\":\"span\",\"marks\":[],\"text\":\"Optimize your channel mix for greater ROI.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"Cross-channel marketing solutions\",\"asset\":{\"_ref\":\"image-58c41aea0c9e87f9206f49fb9d1a65dcfb4704fa-1440x1333-png\",\"_type\":\"reference\"}},\"isDarkMode\":false,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112}},{\"_key\":\"a52f12cd6c99c2500fd2e7b0e4612808\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Medium Gray\",\"value\":\"#F3F3FA\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"052a02887d71\",\"_type\":\"block\",\"children\":[{\"_key\":\"f13ffc44caa40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quickly compose on-brand messages in minutes using visual editors across channels.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Easy, drag-and-drop editing\",\"icon\":{\"_type\":\"icon\",\"name\":\"mouse\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"abd8d1b1c009\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a47b11e66900\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use pre-built templates, custom content blocks, and other reusable content or design elements to save time.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Ready-to-use templates\",\"icon\":{\"_type\":\"icon\",\"name\":\"layout-grid-01\",\"provider\":\"braze\"}},{\"_key\":\"76a64c937b07\",\"description\":[{\"_key\":\"dc82e656ee27\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c10c437a8c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kickstart the copywriting, image generation, and content QA process with BrazeAI™.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Custom content with generative AI\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"}},{\"_key\":\"efb4d9fdf17c\",\"description\":[{\"_key\":\"7f6cda2c1b7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d836da2c2a1a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Easily embed products, content, promotions, recommendations, and more into cross-channel messages.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Dynamic content personalization\",\"icon\":{\"_type\":\"icon\",\"name\":\"image-indent-right\",\"provider\":\"braze\"}}]},{\"_key\":\"835e47ef940f\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"imported-craft-277735\",\"_type\":\"reference\"},\"heading\":\"25% reduction in campaign execution time.\",\"linkText\":\"Read Case Study\"}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"16d1d2eb76e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d68a9a4546cf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Break down silos\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"ab7a0f299440\",\"_type\":\"block\",\"children\":[{\"_key\":\"c55590dbf5d00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create compelling messages fast on any channel.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"Unified messaging across multiple channels with an advertisement for burger boys that says get 20 % off your favorites today only\",\"asset\":{\"_ref\":\"image-a037f4ddeb415ce18da38db01dabfbb51f2e31ad-1184x1184-png\",\"_type\":\"reference\"}},\"mask\":\"none\",\"mediaSide\":\"right\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112}},{\"_key\":\"8a6550be62e396d0e269d7db9fdeffde\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"65dcc52278bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab55361745750\",\"_type\":\"span\",\"marks\":[],\"text\":\"Performance you can trust—no matter how fast and intricate your audience, channel mix, campaigns, and journeys grow.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Reliability at scale\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"38815d7cab88\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c7379a51df10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Easily add new channels over time without slowing down your workflow, adding resources, or having to learn a whole new platform.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Channel expansion\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"}},{\"_key\":\"c5ea3ae11b5b\",\"description\":[{\"_key\":\"0504654646b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"056f325431c80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stay compliant and keep your subscriber lists clean with everything you need to understand preferences, manage subscription statuses, process opt-ins and opt-outs; and maintain strong deliverability.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Deliverability management\",\"icon\":{\"_type\":\"icon\",\"name\":\"calendar-check-01\",\"provider\":\"braze\"}}]},{\"_key\":\"b3a40e1af4e3\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"imported-craft-18364\",\"_type\":\"reference\"},\"heading\":\"Increased weekly send volumes from 30M to 50M while maintaining 99% deliverability\",\"linkText\":\"Read Case Study\"}],\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"fbb7f86f4e63\",\"_type\":\"block\",\"children\":[{\"_key\":\"877786f8c6ea0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Scale without compromise\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"7703aaa6617e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0139db5042ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reduce risk as you grow.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a person holding a cell phone with a speech bubble that says 6 billion monthly active users 2.2 trillion messages sent in one year\",\"asset\":{\"_ref\":\"image-3c4b3dd68c08611af3a5945e009617f1d167c3fa-1226x1114-png\",\"_type\":\"reference\"}},\"isDarkMode\":false,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112}},{\"_key\":\"14a19ecbed2eee06e10fea2b93eb8089\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Medium Gray\",\"value\":\"#F3F3FA\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"7c4e6f654e79\",\"_type\":\"block\",\"children\":[{\"_key\":\"6ab82c53582e\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"052a02887d71\",\"_type\":\"block\",\"children\":[{\"_key\":\"f13ffc44caa40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let context from real-time customer behaviors and cross-channel interactions dictate your next best action, offer, or message.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"In-the-moment orchestration\",\"icon\":{\"_type\":\"icon\",\"name\":\"git-branch-01\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"abd8d1b1c009\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a47b11e66900\",\"_type\":\"span\",\"marks\":[],\"text\":\"Blend out-of-product and in-product messaging to deliver promotional, lifecycle, and transactional experiences that feel cohesive and frictionless.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Consistency across channels\",\"icon\":{\"_type\":\"icon\",\"name\":\"check-circle-broken\",\"provider\":\"braze\"}},{\"_key\":\"76a64c937b07\",\"description\":[{\"_key\":\"dc82e656ee27\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c10c437a8c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Spark up a conversation. Create engaging experiences using two-way messaging, surveys, quick replies, and other interactive elements.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Interactive experiences\",\"icon\":{\"_type\":\"icon\",\"name\":\"user-edit\",\"provider\":\"braze\"}}]},{\"_key\":\"fca961e7dd55\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"imported-craft-343587\",\"_type\":\"reference\"},\"heading\":\"6x more engagement with an interactive, cross-channel campaign\",\"linkText\":\"Read Case Study\"}],\"edgeTreatments\":{\"top\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"9a3ce495142e\",\"_type\":\"block\",\"children\":[{\"_key\":\"023faf3fe3d30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Deliver compelling conversations\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"b3e4ad930747\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d8437e424f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stay connected across channels.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"an advertisement for burger boys that says get 20 % off your favorites today only\",\"asset\":{\"_ref\":\"image-8a99a481fff6461b98b04f2d2765ff4b63dcc0de-1313x1941-png\",\"_type\":\"reference\"}},\"mask\":\"none\",\"mediaSide\":\"right\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112}},{\"_key\":\"bf277480863d\",\"_type\":\"caseStudyPanel\",\"backgroundColor\":{\"label\":\"Supergraphic 2\",\"value\":\"supergraphic-2\"},\"backgroundIsCustomized\":true,\"caseStudies\":[{\"_key\":\"28a4b4ab292b\",\"_type\":\"caseStudyEntry\",\"caseStudy\":{\"_ref\":\"imported-craft-343587\",\"_type\":\"reference\"},\"caseStudyHighlight\":{\"ctaLabel\":\"See \u003cBRAND\u003e's Story\",\"includeCta\":false,\"type\":\"testimonial\"},\"metrics\":[{\"_key\":\"45a83bb6bc98\",\"_type\":\"metric\",\"description\":\" \",\"value\":\"Braze is a Leader in Cross-Channel Marketing Hubs\"},{\"_key\":\"10ce1d968cd3\",\"_type\":\"metric\",\"description\":\"Increase in LTV when customers blend in-product and out-of-product messaging\",\"value\":\"94%\"}]},{\"_key\":\"55199f624fc9\",\"_type\":\"caseStudyEntry\",\"caseStudy\":{\"_ref\":\"imported-craft-446153\",\"_type\":\"reference\"},\"caseStudyHighlight\":{\"ctaLabel\":\"See \u003cBRAND\u003e's Story\",\"includeCta\":false,\"type\":\"testimonial\"}},{\"_key\":\"51f1a50ebf89\",\"_type\":\"caseStudyEntry\",\"caseStudy\":{\"_ref\":\"imported-craft-927595\",\"_type\":\"reference\"},\"caseStudyHighlight\":{\"ctaLabel\":\"See \u003cBRAND\u003e's Story\",\"includeCta\":false,\"type\":\"testimonial\"}}],\"edgeTreatments\":{\"top\":\"slanted\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"dd1615b67346\",\"_type\":\"block\",\"children\":[{\"_key\":\"629a821720a9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Case Studies\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"padding\":{\"bottom\":112,\"top\":112},\"style\":\"bento\"},{\"_key\":\"b65651e1efab\",\"_type\":\"resourceCardDeck\",\"allowedResourceTypes\":[\"caseStudy\",\"blogPost\",\"event\",\"guide\",\"videoPage\",\"webinar\"],\"backgroundIsCustomized\":false,\"ctaButtonStyle\":\"black-button\",\"ctaLink\":{\"_ref\":\"dbbfb768-e85f-42d4-b089-9deeeb2a7a62\",\"_type\":\"reference\"},\"ctaText\":\"View the Blog\",\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-2\",\"text\":[{\"_key\":\"d9a7d78f0034\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdb1f5b511ca0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Check out the resources.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"mode\":\"manual\",\"padding\":{\"bottom\":64,\"top\":64},\"resourceLimit\":6,\"resources\":[{\"_key\":\"ec2e0ebcb812\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"imported-craft-124989\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"2a57b7d45e46\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"imported-craft-85970\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"4fd836532a5c\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"ebc12c39-afff-4716-aae7-54279c6e778d\",\"_type\":\"reference\"},\"style\":\"default\"}],\"textColor\":\"dark\"},{\"_key\":\"88f27e5c6cb7\",\"_type\":\"accordion\",\"backgroundIsCustomized\":false,\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"glassCardBackgroundColor\":\"default\",\"heading\":\"FAQ\",\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"isFramedPanel\":false,\"items\":[{\"_key\":\"d9721dcc757b\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"a11079a1880d\",\"_type\":\"block\",\"children\":[{\"_key\":\"27e17c26bfc9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel messaging in Braze allows brands to engage customers across email, SMS, push, WhatsApp, in-app, web, and paid media from a single platform, ensuring consistent and connected experiences.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":false,\"title\":\"What is cross-channel messaging in Braze?\"},{\"_key\":\"fc909a91f4b3\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"58ce477fcafa\",\"_type\":\"block\",\"children\":[{\"_key\":\"218a48630323\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze eliminates siloed point solutions by centralizing campaign management, reducing redundancy, and unifying workflows for greater efficiency, agility, and cost savings.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How does Braze help consolidate messaging channels?\"},{\"_key\":\"ca0615e90603\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"edfb1c7117b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"09a1310fe06a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers can run campaigns across email, SMS, mobile push, in-app, WhatsApp, web, and connect owned channels with paid media platforms like Google, Meta, TikTok, and more.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"What channels can be managed with Braze Cross-Channel Messaging?\"},{\"_key\":\"38106a0ba9a9\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"4695376969d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4446db9d97c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze uses AI and engagement history to deliver messages on the channel where each customer is most likely to respond, improving open rates, conversions, and ROI.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How does Braze optimize channel delivery?\"},{\"_key\":\"3ee9d64b367a\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"3fb1fc17f2a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e430b023d05\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze provides channel frequency capping, allowing marketers to set custom rules that prevent over-messaging and ensure a better customer experience.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How does Braze help with channel frequency management?\"},{\"_key\":\"d8555f6c37b2\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"25b45b9f32f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f599006d4ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"Absolutely. Braze dynamically syncs first-party customer data to suppress wasted spend and optimize paid media retargeting, acquisition, and lookalike campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"Can Braze integrate paid media into cross-channel campaigns?\"},{\"_key\":\"9ab29df4da0e\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"aa07fc78990e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ace8b27a9a71\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ assists in creating and personalizing content, generating copy and creative, and determining the best channel and timing for each customer interaction.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"What role does BrazeAI™ play in cross-channel messaging?\"}],\"padding\":{\"bottom\":64,\"top\":64},\"textColor\":\"dark\"},{\"_key\":\"84ccca2c0b94\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q117\",\"description\":\"We believe that embedding the Contact Sales form in the conversion panel at the bottom of our journey-orchestration page — along with updated copy that emphasizes the “contact sales” intent — will lower friction and increase conversions by providing a clearer, more action-oriented experience for users ready to engage.\",\"status\":\"active\",\"title\":\"Experiment | FY26Q117 | Place contact sales form in bottom panel of /cross-channel page\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"6eef0d342584\",\"_type\":\"experimentVariant\",\"body\":[{\"_key\":\"823662719b66\",\"_ref\":\"48e7681f-cf0c-4daf-aa78-785cc1367da0\",\"_type\":\"sharedComponentReference\"}],\"isDefault\":true,\"title\":\"Control\",\"variantId\":\"teste\"},{\"_key\":\"6d309b560210\",\"_type\":\"experimentVariant\",\"body\":[{\"_key\":\"41b287d2d4b0\",\"_type\":\"hero\",\"backgroundColor\":{\"label\":\"Blur - Purple\",\"value\":\"blur-purple\"},\"backgroundIsCustomized\":true,\"bodyLeft\":[{\"_key\":\"f143064d3d24\",\"_type\":\"block\",\"children\":[{\"_key\":\"956e0cceeca6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Join brands of all sizes who are taking the craft of customer engagement to the next level. See how Braze can help increase lifetime value, simplify your tech stack, and increase brand loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"eyebrow\":{\"headingLevel\":\"h4\"},\"eyebrowType\":\"none\",\"formSettings\":{\"redirectSettings\":{\"shouldRedirectOnSubmit\":false}},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-xl\",\"text\":[{\"_key\":\"652bb883e3b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f152ed75c4cc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ready to grow? Talk to our sales team.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"image\",\"isFullWidth\":false},\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"layout\":\"vertical\",\"marketoForm\":{\"_ref\":\"fc0b805c-276b-49ad-a2cb-be806ad6f842\",\"_type\":\"reference\"},\"mask\":\"none\",\"mediaType\":\"image\",\"padding\":{\"bottom\":64,\"top\":64},\"rightContentType\":\"form\",\"textColor\":\"light\"}],\"isDefault\":false,\"title\":\"Variant\",\"variantId\":\"bottom-page-form\"}]}],\"internalName\":\"Cross-channel Messaging\",\"language\":\"en-us\",\"seo\":{\"includeInLlmsTxt\":true,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b31d6e5eeaf077899123917b25970cb9cf8fabd9-640x335-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Consolidate your messaging mix with a powerful cross channel marketing platform. Meet customers where they are through responsive, cross-channel experiences with Braze.\",\"pageTitle\":\"Cross-Channel Marketing Platform to Grow Your Reach | Braze\",\"schemaMarkupItems\":[{\"_key\":\"7c6439c464ea\",\"_type\":\"schemaMarkupItem\",\"jsonLd\":\"{\\n \\\"@context\\\": \\\"https://schema.org\\\",\\n \\\"@type\\\": \\\"Product\\\",\\n \\\"name\\\": \\\"Cross-Channel Marketing Platform\\\",\\n \\\"description\\\": \\\"Solutions for consolidating messaging across multiple channels to enhance customer engagement and streamline communication strategies.\\\",\\n \\\"brand\\\": {\\n \\\"@type\\\": \\\"Brand\\\",\\n \\\"name\\\": \\\"Braze\\\"\\n },\\n \\\"category\\\": [\\n \\\"Cross-Channel Messaging\\\",\\n \\\"Multi-Channel Messaging\\\",\\n \\\"Omnichannel Communication\\\"\\n ]\\n}\"}],\"slug\":{\"_type\":\"slug\",\"current\":\"product/cross-channel-messaging\"}},\"title\":\"Cross-channel Messaging\"}},\"link\":{\"blank\":false},\"type\":\"internalLink\"}],\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"padding\":null,\"textColor\":null},{\"_key\":\"9acbd7f55dcd\",\"_type\":\"block\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"children\":[{\"_key\":\"8b2a1bba5860\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"ctas\":null,\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"markDefs\":[],\"padding\":null,\"style\":\"normal\",\"textColor\":null}],\"edgeTreatments\":null,\"eyebrow\":{\"headingLevel\":\"h4\"},\"glassCardBackgroundColor\":null,\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"059570c676c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"043768b4be890\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-Channel Action\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"Example of a messaging flow that combines push notifications and email.\",\"asset\":{\"_ref\":\"image-b26996d4bbf6bfc781403564c607946daf4453d8-1130x1280-png\",\"_type\":\"reference\"}},\"inset\":null,\"isFramedPanel\":null,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":64,\"top\":64},\"sectionId\":{\"_type\":\"slug\",\"current\":\"cross-channel-action\"},\"textColor\":null},{\"_key\":\"815dcefd5e8b\",\"_type\":\"switchback\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":false,\"body\":[{\"_key\":\"b49e4df4c897\",\"_type\":\"block\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"children\":[{\"_key\":\"58b188dc6f150\",\"_type\":\"span\",\"marks\":[],\"text\":\"A brilliant customer engagement advisor, right at your fingertips.\"}],\"ctas\":null,\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"markDefs\":[],\"padding\":null,\"style\":\"normal\",\"textColor\":null},{\"_key\":\"7c22ab91c905\",\"_type\":\"listEmbed\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":null,\"direction\":\"vertical\",\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"items\":[{\"_key\":\"780b1c129dbe\",\"description\":[{\"_key\":\"917e3a66215c\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7f5f3199cec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anticipate customer behaviors with a stream of rich, first-party insights.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Activate richer context\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-02\",\"provider\":\"braze\"}},{\"_key\":\"23fd8d878d5a\",\"description\":[{\"_key\":\"dbc8f1ad8fed\",\"_type\":\"block\",\"children\":[{\"_key\":\"b54b3b89dcbe\",\"_type\":\"span\",\"marks\":[],\"text\":\"Boost your creativity, strategy, and productivity with a team of AI assistants and agents.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Amplify with intelligence\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-plus\",\"provider\":\"braze\"}},{\"_key\":\"7b9fda7c0281\",\"description\":[{\"_key\":\"cc9b5b0ae77e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ca1d3be465e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deliver relevant, 1:1 experiences at rapid speed and massive scale.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Personalize every interaction\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-smile-square\",\"provider\":\"braze\"}}],\"padding\":null,\"textColor\":null},{\"_key\":\"6c9bc3bbfe84\",\"_type\":\"ctaBar\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":[{\"_key\":\"56184f5905fb\",\"_type\":\"localCta\",\"buttonSize\":\"sm\",\"buttonStyle\":\"black-button\",\"buttonText\":\"BrazeAI™\",\"iconPosition\":\"trailing\",\"internalLink\":{\"reference\":{\"_createdAt\":\"2024-09-13T14:11:40Z\",\"_id\":\"88732502-9eb4-4db6-a271-41058f17e949\",\"_rev\":\"09X6HDzCi2VfMov6ecD8Rv\",\"_system\":{\"base\":{\"id\":\"88732502-9eb4-4db6-a271-41058f17e949\",\"rev\":\"T7FG4R88A76T8x6lzYE4sA\"}},\"_type\":\"productPage\",\"_updatedAt\":\"2025-12-09T20:58:45Z\",\"body\":[{\"_key\":\"e98d922c5146\",\"_type\":\"hero\",\"backgroundColor\":{\"label\":\"Heat 1\",\"value\":\"linear-gradient(127deg, #C9C4FF -18.91%, #801ED7 44.07%, #FFA524 104.04%)\"},\"backgroundIsCustomized\":true,\"bodyLeft\":[{\"_key\":\"9740a11643aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"cbe8ebbac9bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ helps marketers drive more meaningful engagement—powered by composable predictive, generative, and agentic intelligence that adapts across touchpoints.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7500cebdc4ec\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"cbac8daf97ae\",\"_ref\":\"cc5cba4e-3620-4635-8d54-335ab3353f3d\",\"_type\":\"reference\"}]}],\"eyebrow\":{\"color\":{\"label\":\"White\",\"value\":\"hsla(0, 0%, 100%, 1)\"},\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"54c7a25bfbcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ea632d12950\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"BrazeAI™\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"eyebrowType\":\"standard\",\"heading\":{\"headingLevel\":\"h1\",\"headingSize\":\"display-xl\",\"text\":[{\"_key\":\"d9b556950fd6\",\"_type\":\"block\",\"children\":[{\"_key\":\"372b83dac2b6\",\"_type\":\"span\",\"marks\":[\"white\"],\"text\":\"You lead, AI amplifies\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a phone with a brazeal logo on it\",\"asset\":{\"_ref\":\"image-6293344d1f5d816c4bf32fe81b1ae3c3c9de457f-1074x961-png\",\"_type\":\"reference\"}},\"layout\":\"sideBySide\",\"mask\":\"none\",\"mediaType\":\"image\",\"padding\":{\"bottom\":32,\"top\":24},\"rightContentType\":\"media\",\"textColor\":\"light\"},{\"_key\":\"b851c54a2729\",\"_type\":\"trustBar\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"companies\":[{\"_key\":\"e291af91ceb9\",\"_ref\":\"imported-craft-182686\",\"_type\":\"reference\"},{\"_key\":\"20b192cf71ce\",\"_ref\":\"imported-craft-44255\",\"_type\":\"reference\"},{\"_key\":\"63a5a8afa6cf\",\"_ref\":\"a8f5a10e-df64-4f10-bc31-7157f3e95dff\",\"_type\":\"reference\"},{\"_key\":\"ddcc9d800f98\",\"_ref\":\"imported-craft-59087\",\"_type\":\"reference\"},{\"_key\":\"a90bbf43dba1\",\"_ref\":\"imported-craft-745014\",\"_type\":\"reference\"},{\"_key\":\"869d47c9d45b\",\"_ref\":\"imported-craft-511\",\"_type\":\"reference\"},{\"_key\":\"d7d27857450a2f112816324136c78b0e\",\"_ref\":\"imported-craft-182686\",\"_type\":\"reference\"},{\"_key\":\"71cce99d80514238f8861d81b113fb90\",\"_ref\":\"imported-craft-44255\",\"_type\":\"reference\"},{\"_key\":\"75c6609a32c516ef3aa9e7948b4e14ae\",\"_ref\":\"a8f5a10e-df64-4f10-bc31-7157f3e95dff\",\"_type\":\"reference\"},{\"_key\":\"0131bff1f5f758bc3b027578b36c3dc1\",\"_ref\":\"imported-craft-59087\",\"_type\":\"reference\"},{\"_key\":\"4b518e9de004e384762586f3e6b6d70b\",\"_ref\":\"imported-craft-745014\",\"_type\":\"reference\"},{\"_key\":\"5af7eb8035f3853c0dabc850f1c1e043\",\"_ref\":\"imported-craft-511\",\"_type\":\"reference\"}],\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"rounded\"},\"heading\":\"MADE TO AMPLIFY COMPANIES OF ANY SIZE IN ANY INDUSTRY\",\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"padding\":{\"bottom\":64,\"top\":-80},\"style\":\"scrolling\",\"textColor\":\"dark\"},{\"_key\":\"57c996490863\",\"_type\":\"videoEmbed\",\"backgroundIsCustomized\":false,\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"padding\":{\"bottom\":96,\"top\":96},\"textColor\":\"dark\",\"videoReference\":{\"_ref\":\"53c1cd31-995a-47e9-84ea-4056a04ce2c8\",\"_type\":\"reference\"}},{\"_key\":\"b7a712bdc94c\",\"_type\":\"headingBlock\",\"backgroundColor\":{\"label\":\"Medium Gray\",\"value\":\"#F3F3FA\"},\"backgroundIsCustomized\":true,\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"eyebrow\":{\"headingLevel\":\"h4\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"dcab581dd923\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0e331b6f247\",\"_type\":\"span\",\"marks\":[],\"text\":\"Smarter work, better experiences\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"isDarkMode\":false,\"layout\":\"default\",\"padding\":{\"bottom\":32,\"top\":64}},{\"_key\":\"8bf4f36ed09f\",\"_type\":\"cardDeck\",\"backgroundColor\":{\"label\":\"Medium Gray\",\"value\":\"#F3F3FA\"},\"backgroundIsCustomized\":true,\"cardSize\":\"small\",\"cards\":[{\"_key\":\"cc756be131df\",\"_type\":\"card\",\"body\":[{\"_key\":\"3dbe7f038189\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdfe5b2be923\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anticipate customer behaviors with a stream of rich, first-party insights.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"actionType\":\"link\",\"buttonStyle\":\"purple-link\",\"buttonText\":\"Learn more\",\"link\":{\"_type\":\"link\",\"blank\":false,\"href\":\"#context\"}},\"heading\":\"Activate richer context\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dataflow-02\",\"provider\":\"braze\"},\"useCustomIcon\":false},{\"_key\":\"343b4f49fe54\",\"_type\":\"card\",\"body\":[{\"_key\":\"646daca34909\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa683dac708d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Boost your creativity, strategy, and productivity with a team of AI assistants and agents.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"actionType\":\"link\",\"buttonStyle\":\"purple-link\",\"buttonText\":\"Learn more\",\"link\":{\"_type\":\"link\",\"blank\":false,\"href\":\"#intelligence\"}},\"heading\":\"Amplify with intelligence\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-plus\",\"provider\":\"braze\"}},{\"_key\":\"6204501e52cb\",\"_type\":\"card\",\"body\":[{\"_key\":\"1d95b3c2db60\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1883cffea3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deliver relevant, 1:1 experiences at rapid speed and massive scale.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"actionType\":\"link\",\"buttonStyle\":\"purple-link\",\"buttonText\":\"Learn More\",\"link\":{\"_type\":\"link\",\"blank\":false,\"href\":\"#interaction\"}},\"heading\":\"Personalize every interaction\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-smile-square\",\"provider\":\"braze\"}}],\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"inset\":{\"insetBottom\":false},\"padding\":{\"bottom\":64,\"top\":64},\"shownOnCard\":false,\"style\":\"flat\",\"textColor\":\"dark\"},{\"_key\":\"2a422d61fdc697117cfca81fa38dbf8c\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"bf1860d71f12\",\"_type\":\"block\",\"children\":[{\"_key\":\"370bae12e64a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Identify and target customers based on custom predictions and shape future engagement.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Anticipate customer behavior\",\"icon\":{\"_type\":\"icon\",\"name\":\"eye\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"16ed1ef53a95\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b858f256828\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meet customers on the channels they use most, at the times they engage, and with the messaging they prefer.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Engage customers on their terms\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-chat-circle\",\"provider\":\"braze\"}},{\"_key\":\"368055ac5f26\",\"description\":[{\"_key\":\"5fd4e5ab514d\",\"_type\":\"block\",\"children\":[{\"_key\":\"94e8673e11090\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use past behavior to suggest the next best product or content to resonate with each customer.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Make helpful recommendations\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"maximize-02\",\"provider\":\"braze\"}}]},{\"_key\":\"95840c9e7284\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"72ba5951-8a1c-4cf8-acfd-ad5ecb167200\",\"_type\":\"reference\"},\"heading\":\"Retail company increased their purchase conversion rate by 35% by using AI Item Recommendations in their out-of-stock emails\",\"linkText\":\"Read Case Study\"}],\"edgeTreatments\":{\"top\":\"slanted\"},\"eyebrow\":{\"color\":{\"label\":\"Purple\",\"value\":\"hsla(239, 99%, 39%, 1)\"},\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"b76547746e50\",\"_type\":\"block\",\"children\":[{\"_key\":\"e27fa84e22930\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Context\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"451ef34c1c39\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1677ed92db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deepen your insights and anticipate customer behavior\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a phone with a movie canon advertisement on it\",\"asset\":{\"_ref\":\"image-19b2776653006cc635c6507bf98832fb972b0dfc-1111x1370-png\",\"_type\":\"reference\"},\"caption\":\"AI-driven customer journey personalization\"},\"isDarkMode\":false,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112},\"sectionId\":{\"_type\":\"slug\",\"current\":\"context\"},\"textColor\":\"dark\"},{\"_key\":\"d23d77844e919e846afb8fd80eecc4b0\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Medium Gray\",\"value\":\"#F3F3FA\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"9e7671aabf2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7eeaed5586e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"5770e67de0f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8b904ee3d48\",\"_type\":\"span\",\"marks\":[],\"text\":\"Move beyond repetitive, time consuming tasks and focus on creative thinking and strategic goals.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Accomplish more in less time\",\"icon\":{\"_type\":\"icon\",\"name\":\"check-square-broken\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"a7754926b510\",\"_type\":\"block\",\"children\":[{\"_key\":\"0747d0faec18\",\"_type\":\"span\",\"marks\":[],\"text\":\"Describe your vision and let creative AI agents rapidly create on-brand, dynamic content.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Unleash your creativity\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"}},{\"_key\":\"1ed8d5507c93\",\"description\":[{\"_key\":\"5f453d8a2fff\",\"_type\":\"block\",\"children\":[{\"_key\":\"d33a5083ed45\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use BrazeAI™ for actionable recommendations, intelligent analytics and smart segmentation.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Make better decisions on the fly\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"bar-line-chart\",\"provider\":\"braze\"}},{\"_key\":\"c61f19daca4337e97b78f77f37173b36\",\"description\":[{\"_key\":\"85f6ce47869b\",\"_type\":\"block\",\"children\":[{\"_key\":\"875f28642467\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tackle complex tasks like code and report generation with simple prompts to free up technical resources.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Break through technical blockers\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"brackets-x\",\"provider\":\"braze\"}}]},{\"_key\":\"38c40da24180\",\"_type\":\"featuredTestimonial\",\"testimonial\":{\"_ref\":\"34b138eb-ccf5-4582-9869-93f0b9ac6931\",\"_type\":\"reference\"}},{\"_key\":\"3409723cbebf\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"00093f985e0d\",\"_type\":\"localCta\",\"buttonSize\":\"lg\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Explore BrazeAI™ Agents\",\"formSettings\":{\"redirectSettings\":{\"shouldRedirectOnSubmit\":false}},\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"/product/ai-agents\"},\"type\":\"link\"}]},{\"_key\":\"01488ec09854\",\"_type\":\"block\",\"children\":[{\"_key\":\"6dba008c4321\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"edgeTreatments\":{\"top\":\"slanted\"},\"eyebrow\":{\"color\":{\"label\":\"Purple\",\"value\":\"hsla(239, 99%, 39%, 1)\"},\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"bdf637cabbb6\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1b418bd6bbb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Intelligence\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"df0bf3f5b68c\",\"_type\":\"block\",\"children\":[{\"_key\":\"509f2a2d32e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Amplify your marketing\u2028with a team of BrazeAI™ agents\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a screenshot of a welcome email for new subscribers\",\"asset\":{\"_ref\":\"image-8ea246b596f55658a32b41b4d5a39bbe96d7b078-2161x2160-png\",\"_type\":\"reference\"},\"caption\":\"Automated marketing with AI insights\"},\"mask\":\"none\",\"mediaSide\":\"right\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112},\"sectionId\":{\"_type\":\"slug\",\"current\":\"intelligence\"}},{\"_key\":\"a52f12cd6c99c2500fd2e7b0e4612808\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"75349113c44e\",\"_type\":\"block\",\"children\":[{\"_key\":\"58ad2a426d990\",\"_type\":\"span\",\"marks\":[],\"text\":\"Go beyond segments with decisioning agents that learn, adapt, and deliver truly personal experiences in real time.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"True 1:1 relevance, at scale\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-smile-square\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"831805d98789\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7475b95e423\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uncover what clicks with your customers, faster—then keep innovating without the wasted effort.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Test more, guess less\",\"icon\":{\"_type\":\"icon\",\"name\":\"settings-04\",\"provider\":\"braze\"}},{\"_key\":\"1d2c8c13e158\",\"description\":[{\"_key\":\"ba33774871a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4bcd43b6db9c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Put the right offers, incentives, and campaigns in market—and maximize the metrics that matter most: profit, revenue, efficiency, and CLV.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Drive up the bottom line\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-01\",\"provider\":\"braze\"}}]},{\"_key\":\"fa4768ac6085\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"0ab6b611-1b4b-42ba-a6a7-996985f9ec63\",\"_type\":\"reference\"},\"heading\":\"Kayo Sports leverages AI to create 1:1 messaging at scale, driving customer loyalty and lifetime value\",\"linkText\":\"Read Case Study\"},{\"_key\":\"65907a99d6be\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"5bffecafa6bb\",\"_type\":\"localCta\",\"buttonSize\":\"lg\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Explore BrazeAI Decisioning™\",\"formSettings\":{\"redirectSettings\":{\"shouldRedirectOnSubmit\":false}},\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/product/brazeai-decisioning-studio\"},\"type\":\"link\"}]}],\"edgeTreatments\":{\"top\":\"slanted\"},\"eyebrow\":{\"color\":{\"label\":\"Purple\",\"value\":\"hsla(239, 99%, 39%, 1)\"},\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"44639ef28a89\",\"_type\":\"block\",\"children\":[{\"_key\":\"091969d7a4650\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Interaction\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"4865e01263be\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a5e9f4f63740\",\"_type\":\"span\",\"marks\":[],\"text\":\"Elevate human impact with BrazeAI Decisioning™\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a collage of cards with one that says percentage uplift\",\"asset\":{\"_ref\":\"image-59cea77d35d339304c74576320b711ecc35e9605-1254x1135-png\",\"_type\":\"reference\"},\"caption\":\"AI marketing and personalization tools\"},\"isDarkMode\":false,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":112,\"top\":112},\"sectionId\":{\"_type\":\"slug\",\"current\":\"interaction\"}},{\"_key\":\"dc7df1aa0836\",\"_type\":\"cardDeck\",\"backgroundColor\":{\"cssVar\":\"purple-10\",\"label\":\"Medium Gray\",\"value\":\"#F3F3FA\"},\"backgroundIsCustomized\":true,\"cardSize\":\"small\",\"cards\":[{\"_key\":\"cf34ced8a39b\",\"_type\":\"card\",\"body\":[{\"_key\":\"19e59f303498\",\"_type\":\"block\",\"children\":[{\"_key\":\"657d0328c463\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze continuously ingests context, processes it in real time, and makes it immediately available for BrazeAI™ intelligence.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false}},\"heading\":\"Real-time\u2028context\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"data\",\"provider\":\"braze\"},\"useCustomIcon\":false},{\"_key\":\"e414342d3776\",\"_type\":\"card\",\"body\":[{\"_key\":\"0d9ecd49ff1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"125c8c4995b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ natively embedded at every layer of our platform and can be combined and recombined across leading models for engagement use cases.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false}},\"heading\":\"Composable intelligence\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"puzzle-piece-01\",\"provider\":\"braze\"},\"useCustomIcon\":false},{\"_key\":\"7f34cd86c848\",\"_type\":\"card\",\"body\":[{\"_key\":\"4c98318fbc11\",\"_type\":\"block\",\"children\":[{\"_key\":\"297f9bab868b\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ makes the output of its models quickly available for cohesive interaction on any channel.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false}},\"heading\":\"Cross-channel interaction\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dataflow-03\",\"provider\":\"braze\"},\"useCustomIcon\":false},{\"_key\":\"f81db8bbbcdc\",\"_type\":\"card\",\"body\":[{\"_key\":\"2ffb5c2b0166\",\"_type\":\"block\",\"children\":[{\"_key\":\"d48195451b34\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is equipped with years of AI decisioning experience and AI-dedicated teams configuring and deploying AI agents.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false}},\"heading\":\"Proven expertise, \u2028results, and scale\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"link-external-02\",\"provider\":\"braze\"},\"useCustomIcon\":false}],\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"28196572b728\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdc999c8f79b\",\"_type\":\"span\",\"marks\":[],\"text\":\"The BrazeAI™ Difference\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"isFramedPanel\":false,\"padding\":{\"bottom\":64,\"top\":64},\"shownOnCard\":false,\"style\":\"flat\",\"textColor\":\"dark\"},{\"_key\":\"bdce033bf721\",\"_type\":\"resourceCardDeck\",\"allowedResourceTypes\":[\"caseStudy\",\"blogPost\",\"webinar\"],\"backgroundIsCustomized\":false,\"ctaLink\":{\"_ref\":\"dbbfb768-e85f-42d4-b089-9deeeb2a7a62\",\"_type\":\"reference\"},\"ctaText\":\"View the Blog\",\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-2\",\"text\":[{\"_key\":\"3d381a126187\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a066c90c286\",\"_type\":\"span\",\"marks\":[],\"text\":\"Check out the resources.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"isDarkMode\":false,\"mode\":\"manual\",\"padding\":{\"bottom\":64,\"top\":64},\"resources\":[{\"_key\":\"fa0d701022c0\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"imported-craft-743842\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"5596bfdce027\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"8f0cc44d-3227-41e4-b899-fa22c9ef16d6\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"fbdffb841cc3\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"79552d04-1d74-4d52-885e-7ee0e2264a6d\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"f8df55f1f0b1\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"89f70430-1bfa-4db1-ac39-83f5983429ef\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"f81391ef44c1\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"0a8edffd-58ee-4243-aa58-5b1dad1d1f4a\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"790fb9c55a3d\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"bd409d1b-ae70-4f49-a39e-a4db885b645f\",\"_type\":\"reference\"},\"style\":\"default\"}]},{\"_key\":\"f7e6cf59529d\",\"_type\":\"accordion\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"isFaq\":true,\"items\":[{\"_key\":\"4c07564afeb6\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"f36a67566350\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb8b02b39c58\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ is a composable suite of generative, predictive, and agentic capabilities, that empower marketers to gain context, apply intelligence, and deliver more relevant interactions at scale.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"What is BrazeAI™?\"},{\"_key\":\"a38dc532af85\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"79b2082aed6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"53a5eb255585\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ improves personalization by using both predictive and agentic models to tailor relevant experiences at scale. BrazeAI Decisioning Studio™ helps marketers go beyond standard segmentation to continuously experiment, learn, and deliver 1:1 experiences. BrazeAI™ also includes features like Intelligent Channel, Intelligent Timing, and Item Recommendations that engage customers on the channels, at the times, and with messaging they prefer.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"In what ways does BrazeAI™ improve personalization?\"},{\"_key\":\"7100098e8671\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"31e04632e91c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e4673db7ba8\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ combines predictive and agentic capabilities to help marketers optimize campaigns. It uses predictive events to anticipate customer behavior and AI-driven decisioning to autonomously test and deploy the optimal offers, incentives, and campaigns that optimize for critical business outcomes such as profit and lifetime value.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"How can BrazeAI™ help optimize campaigns?\"},{\"_key\":\"584bb3a6bce0\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"fb284ba8e27a\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf9115f9faa4\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ is powered by a variety of AI technologies: this include predictive AI that extracts insights from historical data to make inferences and predict the most likely upcoming event, generative models that creates or generates an output, such as text, images, or code based on prompts, and agentic AI that takes actions autonomously to decide the dimensions (e.g. content, journeys and offers) are most likely to resonate with each customer and achieve a specific goal.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"What AI technologies power BrazeAI™?\"},{\"_key\":\"a7a47befa5dc\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"e0e9410d5303\",\"_type\":\"block\",\"children\":[{\"_key\":\"41a2eef7fcfb\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ streamlines testing and experimentation at a speed and scale beyond what's possible manually. AI agents can autonomously experiment and continuously learn the best options for each customer, across many dimensions, without the heavy lift of traditional A/B testing.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"How can BrazeAI™ help improve experimentation and testing?\"},{\"_key\":\"b905d5019db5\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"0566a6a4ec50\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9925717d1bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ can maximize the marketing outcomes that are most important to your brand, that can drive engagement, conversion, and retention. It can help optimize for key business metrics like revenue, profit, and customer lifetime value (CLV) by making autonomous decisions that are proven to drive measurable uplift.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"What marketing outcomes can BrazeAI™ help improve?\"}],\"padding\":{\"bottom\":88,\"top\":64},\"textColor\":\"dark\"},{\"_key\":\"2330fa223b6a\",\"_ref\":\"0b09527a-aff8-4cd6-9f6c-7c929adc209d\",\"_type\":\"sharedComponentReference\"}],\"categories\":{\"_type\":\"categories\",\"productFeatures\":[{\"_key\":\"86ba6a40b718\",\"_ref\":\"imported-craft-617647\",\"_type\":\"reference\"},{\"_key\":\"20be9bffc24c\",\"_ref\":\"imported-craft-27642\",\"_type\":\"reference\"},{\"_key\":\"24157f0888c4\",\"_ref\":\"imported-craft-50818\",\"_type\":\"reference\"}],\"topics\":[{\"_key\":\"b812b6ef5bde\",\"_ref\":\"imported-craft-27582\",\"_type\":\"reference\"},{\"_key\":\"b8857b53fe51\",\"_ref\":\"imported-craft-263028\",\"_type\":\"reference\"},{\"_key\":\"166372ffaed2\",\"_ref\":\"imported-craft-485\",\"_type\":\"reference\"}]},\"internalName\":\"BrazeAI™\",\"language\":\"en-us\",\"seo\":{\"includeInLlmsTxt\":true,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Unlock the power of AI with Braze. Create personalized customer journeys and automate marketing with AI-driven insights.\",\"pageTitle\":\"AI Marketing \u0026 Personalization Tools | BrazeAI™\",\"schemaMarkupItems\":[{\"_key\":\"53f571b45be2\",\"_type\":\"schemaMarkupItem\",\"jsonLd\":\"{\\n \\\"@context\\\": \\\"https://schema.org\\\",\\n \\\"@type\\\": \\\"Product\\\",\\n \\\"name\\\": \\\"BrazeAI\\\",\\n \\\"description\\\": \\\"AI capabilities that elevate customer engagement by enhancing efficiency, enabling adaptive experiences, and supporting intelligent automation across marketing workflows.\\\",\\n \\\"brand\\\": {\\n \\\"@type\\\": \\\"Brand\\\",\\n \\\"name\\\": \\\"Braze\\\"\\n },\\n \\\"url\\\": \\\"https://www.braze.com/product/brazeai\\\",\\n \\\"category\\\": [\\n \\\"AI Marketing Tools\\\",\\n \\\"Marketing Automation\\\",\\n \\\"Customer Engagement Technology\\\"\\n ]\\n}\"}],\"slug\":{\"_type\":\"slug\",\"current\":\"product/brazeai\"}},\"title\":\"BrazeAI™\"}},\"link\":{\"blank\":false},\"type\":\"internalLink\"}],\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"padding\":null,\"textColor\":null}],\"edgeTreatments\":null,\"eyebrow\":{\"headingLevel\":\"h4\"},\"glassCardBackgroundColor\":null,\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"f6303e7b15a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"76ebc83a6eac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"Elements of the Braze Sage AI interface next to an example message created in part by Sage AI.\",\"asset\":{\"_ref\":\"image-31cc0f4dad83031650caac35ed31d2c76af4884d-1130x1280-png\",\"_type\":\"reference\"}},\"inset\":null,\"isFramedPanel\":null,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":64,\"top\":64},\"sectionId\":{\"_type\":\"slug\",\"current\":\"sage-ai-by-braze\"},\"textColor\":null},{\"_key\":\"49adfc372c4b\",\"_type\":\"switchback\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":false,\"body\":[{\"_key\":\"ddf8f07f3448\",\"_type\":\"block\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"children\":[{\"_key\":\"7dc94648bdad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Prove your impact with ongoing analytics at every stage of engagement.\"}],\"ctas\":null,\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"markDefs\":[],\"padding\":null,\"style\":\"normal\",\"textColor\":null},{\"_key\":\"bbaffa8d13d9\",\"_type\":\"listEmbed\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":null,\"direction\":\"vertical\",\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"items\":[{\"_key\":\"dca47953488a\",\"description\":[{\"_key\":\"d4a023bb0163\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5aeeeb94e530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Visualize engagement across channels, track key business metrics, and report with confidence.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Custom reports and dashboards\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"pie-chart-03\",\"provider\":\"braze\"}},{\"_key\":\"f840738b2219\",\"description\":[{\"_key\":\"fd2578e23bb4\",\"_type\":\"block\",\"children\":[{\"_key\":\"e38f4dccc0610\",\"_type\":\"span\",\"marks\":[],\"text\":\"Show how your customer engagement efforts drove incremental conversions using global holdout groups.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Impact reporting\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\"}},{\"_key\":\"b311019cda4e\",\"description\":[{\"_key\":\"5159112f9b15\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ee4b678545e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Collaborate with a team of AI agents, all ready to drive mutual value for your customers and your brand.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Insights with BrazeAI™\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\"}],\"padding\":null,\"textColor\":null},{\"_key\":\"c488899fb538\",\"_type\":\"ctaBar\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":null,\"ctas\":[{\"_key\":\"56184f5905fb\",\"_type\":\"localCta\",\"buttonSize\":\"sm\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Reporting \u0026 Analytics\",\"iconPosition\":\"trailing\",\"internalLink\":{\"reference\":{\"_createdAt\":\"2024-06-06T18:02:13Z\",\"_id\":\"imported-craft-865094\",\"_rev\":\"4NmIKwMjDO2VIj5mJybh4Z\",\"_system\":{\"base\":{\"id\":\"imported-craft-865094\",\"rev\":\"T7FG4R88A76T8x6lzYY8DU\"}},\"_type\":\"productPage\",\"_updatedAt\":\"2025-12-09T20:41:39Z\",\"body\":[{\"_key\":\"e98d922c5146\",\"_type\":\"hero\",\"backgroundColor\":{\"label\":\"Heat 2 (Reverse)\",\"value\":\"linear-gradient(147deg, #E9371F -0.14%, #FFA524 49.92%, #FFA4FB 102.11%)\"},\"backgroundIsCustomized\":true,\"bodyLeft\":[{\"_key\":\"f831429d5203\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc794bf37c7c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Turn metrics into momentum with reports, analytics, and dashboards that help you find winning strategies for every customer journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7500cebdc4ec\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"11234f6287f8\",\"_ref\":\"3ba8d590-1ea9-4b40-8402-b8b415591713\",\"_type\":\"reference\"}]}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"color\":{\"label\":\"White\",\"value\":\"hsla(0, 0%, 100%, 1)\"},\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"4478713ca4e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f8ff27541d60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Be Absolutely Engaging.™\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"eyebrowType\":\"standard\",\"heading\":{\"headingLevel\":\"h1\",\"headingSize\":\"display-xl\",\"text\":[{\"_key\":\"0365f5feda0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6cc81b832750\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reporting \u0026 Analytics\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a woman holding a tablet next to a screen that says campaign and canvas performance\",\"asset\":{\"_ref\":\"image-2bb6a2323a97c93dc6f8c97216f442e46546135f-1499x1312-png\",\"_type\":\"reference\"},\"caption\":\"Customer engagement reporting and analytics\"},\"inset\":{\"insetBottom\":true},\"isDarkMode\":false,\"layout\":\"sideBySide\",\"mask\":\"none\",\"mediaType\":\"image\",\"padding\":{\"bottom\":64,\"top\":64},\"rightContentType\":\"media\",\"textColor\":\"light\"},{\"_key\":\"8f82e38eeda5\",\"_type\":\"headingBlock\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"eyebrow\":{\"headingLevel\":\"h4\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"9bfa349204b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b814a4a73060\",\"_type\":\"span\",\"marks\":[],\"text\":\"See how customer engagement is moving the needle for your brand.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"layout\":\"default\",\"padding\":{\"bottom\":32,\"top\":112}},{\"_key\":\"f5d1477e97a6\",\"_type\":\"cardDeck\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"cardSize\":\"small\",\"cards\":[{\"_key\":\"7161ad6ddc99\",\"_type\":\"card\",\"body\":[{\"_key\":\"70c2cfb56e36\",\"_type\":\"block\",\"children\":[{\"_key\":\"33daac862f570\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gain a holistic view of your engagement programs to help improve performance across journeys and campaigns on every channel.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"link\",\"blank\":false}},\"heading\":\"Manage engagement programs\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrows-triangle\",\"provider\":\"braze\"}},{\"_key\":\"8ed8fb6a059c\",\"_type\":\"card\",\"body\":[{\"_key\":\"08558d7bb681\",\"_type\":\"block\",\"children\":[{\"_key\":\"9979c783fee70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Visualize your engagement efforts with prebuilt templates, or customize your own reports and dashboards to share key metrics with just a few clicks.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"link\",\"blank\":false}},\"heading\":\"Easily report business impact\",\"icon\":{\"_type\":\"icon\",\"name\":\"bar-chart-01\",\"provider\":\"braze\"}},{\"_key\":\"9f290130d4d7\",\"_type\":\"card\",\"body\":[{\"_key\":\"920ebcc486c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"7224e00f8f4b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uncover insights with tools built for marketers, enabling you to own and optimize your engagement all within one tool.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"cta\":{\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"link\",\"blank\":false}},\"heading\":\"Analytics optimized for marketers\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"}}],\"padding\":{\"bottom\":64,\"top\":32},\"style\":\"flat\",\"textColor\":\"dark\"},{\"_key\":\"aa537572e36e\",\"_type\":\"headingBlock\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"eyebrow\":{\"headingLevel\":\"h4\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"b35376e4ffab\",\"_type\":\"block\",\"children\":[{\"_key\":\"077d759db31f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Visualize engagement across the customer journey\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"layout\":\"offset\",\"padding\":{\"bottom\":64,\"top\":64},\"textColor\":\"dark\"},{\"_key\":\"c992e0cdf44e\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"479b4ba4fdf9\",\"_type\":\"block\",\"children\":[{\"_key\":\"43a6364622170\",\"_type\":\"span\",\"marks\":[],\"text\":\"Build and customize engagement dashboards to easily manage performance across all of your most important work.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Campaign and journey insights\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"c06837b4420b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a785faeee1410\",\"_type\":\"span\",\"marks\":[],\"text\":\"Empower all teams—marketers, analysts, and executives—to easily understand performance with customizable, shareable data visualizations.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Create, customize, and share\",\"icon\":{\"_type\":\"icon\",\"name\":\"layers-three-01\",\"provider\":\"braze\"}},{\"_key\":\"ecb1a2192536\",\"description\":[{\"_key\":\"dd295b6060e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd30e4317f830\",\"_type\":\"span\",\"marks\":[],\"text\":\"View and compare performance across channels, track trends, and monitor key metrics all in one place.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Holistic channel management\",\"icon\":{\"_type\":\"icon\",\"name\":\"image-indent-right\",\"provider\":\"braze\"}}]},{\"_key\":\"9267f8bec086\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"imported-craft-268961\",\"_type\":\"reference\"},\"heading\":\"Braze insights and reporting helped Viber to implement highly impactful changes that lifted conversions 50%\",\"linkText\":\"Read Case Study\"}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"3b282be9c5c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"9415585216120\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Manage program health\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"24cc4b5c34ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"59f241dcc33f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Turn Metrics into Momentum\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a purple dashboard shows the overall engagement health dashboard\",\"asset\":{\"_ref\":\"image-0028561ca563d681714e48f4bca3c0286e908896-1600x1600-png\",\"_type\":\"reference\"},\"caption\":\"Measure and optimize marketing performance with data\"},\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":16,\"top\":64}},{\"_key\":\"2a422d61fdc697117cfca81fa38dbf8c\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"1bb780bee789\",\"_type\":\"block\",\"children\":[{\"_key\":\"238b133aee150\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ask in your own words and get insights and next-best actions—powered by the Braze MCP Server.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Conversational data access\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"35608a34c3cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"1606bb70e6c00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Compare campaigns and Canvases side by side—and measure impact across every key dimension.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Campaign and Canvas reporting\",\"icon\":{\"_type\":\"icon\",\"name\":\"bar-line-chart\",\"provider\":\"braze\"}},{\"_key\":\"9a377342622c7175194559c42d06692f\",\"description\":[{\"_key\":\"b2d828b21b85\",\"_type\":\"block\",\"children\":[{\"_key\":\"77ee0eca57470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Measure the impact of your campaigns and journeys with customizable reports you can break down by any dimension to improve ROI.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Conversion and revenue analysis\",\"icon\":{\"_type\":\"icon\",\"name\":\"bar-chart-square-01\",\"provider\":\"braze\"}}]}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"1b4554078783\",\"_type\":\"block\",\"children\":[{\"_key\":\"c00cef46a44f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Report impact\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"bbdf0760a131\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0cdc7442c9f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Smart tools to make smarter decisions\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a screenshot of a campaign and canvas performance report\",\"asset\":{\"_ref\":\"image-2d1f1f31fd66808c0db266cc949c2a0f848b42ff-1290x1348-png\",\"_type\":\"reference\"},\"caption\":\"Tracking key business metrics across customer journeys\"},\"inset\":{\"insetTop\":false},\"mask\":\"none\",\"mediaSide\":\"right\",\"mediaType\":\"image\",\"padding\":{\"bottom\":32,\"top\":32}},{\"_key\":\"d23d77844e919e846afb8fd80eecc4b0\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"2ca89e82ff37\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c8d103a07e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understand the real value of BrazeAI Decisioning™ on the KPIs that matter most to your business.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Apply intelligence\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"7b281082856b\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd3c26f5c48d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use hierarchical breakdowns to pinpoint which campaigns, channels, and customer segments create the most value—and where to optimize next.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Uncover performance drivers\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrows-up\",\"provider\":\"braze\"}},{\"_key\":\"c5ea3ae11b5b\",\"description\":[{\"_key\":\"0504654646b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"056f325431c80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Compare message, timing, and targeting variants head-to-head to continuously improve your decisioning agents and campaign performance.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Optimize with variant insights\",\"icon\":{\"_type\":\"icon\",\"name\":\"grid-01\",\"provider\":\"braze\"}}]},{\"_key\":\"30b8202d9db5\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"5f532a10e2c2\",\"_type\":\"localCta\",\"buttonSize\":\"lg\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Explore BrazeAI Decisioning™\",\"formSettings\":{\"redirectSettings\":{\"shouldRedirectOnSubmit\":false}},\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"/product/brazeai-decisioning-studio\"},\"type\":\"link\"}]}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"6ad6682876fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e1c1b9522dc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Apply intelligence\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"76dc5481e23f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad3b3db8122d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Know what’s working with\u2028AI decisioning\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a brazeal decisioning studio dashboard with a graph showing business as usual\",\"asset\":{\"_ref\":\"image-29676e4e40f002dd8f654dea92eab2f8e1216943-1385x1339-png\",\"_type\":\"reference\"},\"caption\":\"Customer engagement reporting and analytics\"},\"isDarkMode\":false,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":16,\"top\":32}},{\"_key\":\"a031013a61fd16b92806799da626a7f6\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"2ca89e82ff37\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c8d103a07e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unify first-party data from any source to understand and act on real-time and historical preferences, behaviors, conversion likelihood, and interactions across channels.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Unified view of your customers\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-edit\",\"provider\":\"braze\"}},{\"_key\":\"b45238d639eb\",\"description\":[{\"_key\":\"7b281082856b\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd3c26f5c48d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Identify, target and engage customers based on their likelihood to purchase or perform any other high value action.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Predictive customer insights\",\"icon\":{\"_type\":\"icon\",\"name\":\"eye\",\"provider\":\"braze\"}},{\"_key\":\"c5ea3ae11b5b\",\"description\":[{\"_key\":\"0504654646b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"056f325431c80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tap into 100+ out-of-box filters or use plain text prompts to build audience segments that are primed to engage—all without needing your technical team.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Flexible audience segmentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"}}]},{\"_key\":\"bfd54f83aa3a\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"imported-craft-18567\",\"_type\":\"reference\"},\"heading\":\"71% increase in customer retention using smart segmentation.\",\"linkText\":\"Read Case Study\"}],\"edgeTreatments\":{\"bottom\":\"slanted\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"6ad6682876fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e1c1b9522dc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Analyze audiences\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"76dc5481e23f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad3b3db8122d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deeply understand your customers\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"Customer engagement reporting and analytics\",\"asset\":{\"_ref\":\"image-6d7c6f0982f38462a0d889b09df5dd34715369c6-662x654-png\",\"_type\":\"reference\"},\"caption\":\"Customer engagement reporting and analytics\"},\"isDarkMode\":false,\"mask\":\"none\",\"mediaSide\":\"right\",\"mediaType\":\"image\",\"padding\":{\"bottom\":32,\"top\":32}},{\"_key\":\"a52f12cd6c99c2500fd2e7b0e4612808\",\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundIsCustomized\":true,\"body\":[{\"_key\":\"8397f914919f\",\"_type\":\"listEmbed\",\"direction\":\"vertical\",\"items\":[{\"_key\":\"215c1c696467\",\"description\":[{\"_key\":\"052a02887d71\",\"_type\":\"block\",\"children\":[{\"_key\":\"f13ffc44caa40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use generative AI to build SQL reports and unlock granular insights from plain text prompts.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Fast and flexible SQL reporting\",\"icon\":{\"_type\":\"icon\",\"name\":\"tool-01\",\"provider\":\"braze\"}},{\"_key\":\"76a64c937b07\",\"description\":[{\"_key\":\"dc82e656ee27\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c10c437a8c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Find winning channel combinations, timing, message copy, creative, and more.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Variant analysis\",\"icon\":{\"_type\":\"icon\",\"name\":\"cube-01\",\"provider\":\"braze\"}},{\"_key\":\"efb4d9fdf17c\",\"description\":[{\"_key\":\"7f6cda2c1b7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d836da2c2a1a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Continuously stream customer engagement and behavior data from Braze to your business intelligence and data visualization tools for deeper analysis.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Analytics partner integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"link-03\",\"provider\":\"braze\"}}]},{\"_key\":\"8cd589326b70\",\"_type\":\"featuredContentCard\",\"content\":{\"_ref\":\"imported-craft-227839\",\"_type\":\"reference\"},\"heading\":\"Taxfix Improves Deliverability, Conversions, and Scalability while saving time analyzing data in Braze\",\"linkText\":\"Read Case Study\"}],\"eyebrow\":{\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"cd87801167c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"93e521b3def80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Gain deeper engagement insights\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"text\":[{\"_key\":\"4b5813a55757\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f68e83d87e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Find the answers to all your customer engagement questions.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a woman is smiling while using an ai sql generator\",\"asset\":{\"_ref\":\"image-7fe92b4f3533d4edf522df70c3d5ccdcb87f07df-1600x1600-png\",\"_type\":\"reference\"},\"caption\":\"Measure and optimize marketing performance with data\"},\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":80,\"top\":48}},{\"_key\":\"bf277480863d\",\"_type\":\"caseStudyPanel\",\"backgroundColor\":{\"label\":\"Supergraphic 2\",\"value\":\"supergraphic-2\"},\"backgroundIsCustomized\":true,\"caseStudies\":[{\"_key\":\"e87c83a317b2\",\"_type\":\"caseStudyEntry\",\"caseStudy\":{\"_ref\":\"imported-craft-736992\",\"_type\":\"reference\"},\"caseStudyHighlight\":{\"type\":\"testimonial\"}},{\"_key\":\"63cab6477398\",\"_type\":\"caseStudyEntry\",\"caseStudy\":{\"_ref\":\"imported-craft-249631\",\"_type\":\"reference\"},\"caseStudyHighlight\":{\"type\":\"testimonial\"}}],\"edgeTreatments\":{\"top\":\"slanted\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"dd1615b67346\",\"_type\":\"block\",\"children\":[{\"_key\":\"629a821720a9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Case Studies\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"isDarkMode\":false,\"padding\":{\"bottom\":112,\"top\":112},\"style\":\"bento\"},{\"_key\":\"b65651e1efab\",\"_type\":\"resourceCardDeck\",\"allowedResourceTypes\":[\"caseStudy\",\"blogPost\",\"event\",\"guide\",\"videoPage\",\"webinar\"],\"backgroundIsCustomized\":false,\"ctaButtonStyle\":\"black-button\",\"ctaLink\":{\"_ref\":\"dbbfb768-e85f-42d4-b089-9deeeb2a7a62\",\"_type\":\"reference\"},\"ctaText\":\"View the Blog\",\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-2\",\"text\":[{\"_key\":\"d9a7d78f0034\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdb1f5b511ca0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Check out the resources.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"mode\":\"manual\",\"padding\":{\"bottom\":64,\"top\":64},\"resourceLimit\":6,\"resources\":[{\"_key\":\"6b98c81ba913\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"b98db9d7-f44c-41c8-bf38-10ef246a9288\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"9491bb78167a\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"0ab6b611-1b4b-42ba-a6a7-996985f9ec63\",\"_type\":\"reference\"},\"style\":\"default\"},{\"_key\":\"257c40f68e9a\",\"_type\":\"resourceCard\",\"resource\":{\"_ref\":\"170f47e9-ddb7-4512-b8fc-f100c2b1d85f\",\"_type\":\"reference\"},\"style\":\"default\"}],\"textColor\":\"dark\"},{\"_key\":\"42255b11e7fe\",\"_ref\":\"48e7681f-cf0c-4daf-aa78-785cc1367da0\",\"_type\":\"sharedComponentReference\"}],\"language\":\"en-us\",\"seo\":{\"includeInLlmsTxt\":true,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b31d6e5eeaf077899123917b25970cb9cf8fabd9-640x335-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Uncover insights, analyze performance, and find winning strategies across the customer journey. Contact us and learn about Braze Reporting and Analytics today! \",\"pageTitle\":\"Braze Reporting \u0026 Analytics | Measure Customer Engagement\",\"schemaMarkupItems\":[{\"_key\":\"b071fc5eaf78\",\"_type\":\"schemaMarkupItem\",\"jsonLd\":\"{\\n \\\"@context\\\": \\\"https://schema.org\\\",\\n \\\"@type\\\": \\\"Product\\\",\\n \\\"name\\\": \\\"Braze Reporting \u0026 Analytics\\\",\\n \\\"description\\\": \\\"Real-time customer engagement insights, data-driven performance tracking, and cross-channel reporting tools.\\\",\\n \\\"brand\\\": {\\n \\\"@type\\\": \\\"Brand\\\",\\n \\\"name\\\": \\\"Braze\\\"\\n },\\n \\\"category\\\": [\\n \\\"Customer Data Analytics\\\",\\n \\\"Martech\\\",\\n \\\"Business Intelligence\\\"\\n ]\\n}\"}],\"slug\":{\"_type\":\"slug\",\"current\":\"product/reporting-analytics\"}},\"title\":\"Reporting \u0026 Analytics\"}},\"link\":{\"blank\":false},\"type\":\"internalLink\"}],\"edgeTreatments\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"padding\":null,\"textColor\":null}],\"edgeTreatments\":null,\"eyebrow\":{\"headingLevel\":\"h4\"},\"glassCardBackgroundColor\":null,\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"47942bf72e24\",\"_type\":\"block\",\"children\":[{\"_key\":\"86cab683145f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Continuous Insight \u0026 Feedback\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"image\":{\"_type\":\"richImage\",\"alt\":\"a purple background with three cell phones and a personalized path\",\"asset\":{\"_ref\":\"image-e6c345a64f054cd8e924fdeb2d605cc03f5fcada-1130x1306-png\",\"_type\":\"reference\"}},\"inset\":null,\"isFramedPanel\":null,\"mask\":\"none\",\"mediaSide\":\"left\",\"mediaType\":\"image\",\"padding\":{\"bottom\":64,\"top\":64},\"sectionId\":{\"_type\":\"slug\",\"current\":\"continuous-insight-and-feedback\"},\"textColor\":null}],\"contentCards\":null,\"cta\":null,\"ctaLink\":null,\"edgeTreatments\":null,\"forms\":null,\"glassCardBackgroundColor\":null,\"inset\":null,\"isFramedPanel\":null,\"isScrolling\":true,\"links\":null,\"logos\":null,\"marketoForm\":null,\"padding\":{\"bottom\":120,\"top\":64},\"panels\":null,\"resources\":null,\"stats\":null,\"testimonials\":null,\"textColor\":\"dark\",\"underHeroBody\":null,\"video\":null,\"beforeBg\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"afterBg\":{\"label\":\"Medium Gray\",\"value\":\"#F3F3FA\"},\"categories\":\"$undefined\",\"slug\":\"product\",\"locale\":\"en-us\",\"isPaidLp\":false,\"pageId\":\"imported-craft-26964\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-gray-100 relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-16 pt-10 md:pt-20 sm:rounded-t-[64px] z-10\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L27\",null,{\"mediaSide\":\"left\",\"mediaType\":\"image\",\"image\":{\"alt\":\"gartner magic quadrant multichannel marketing hubs 2025\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/91bee72e8806859ac74ce43eb653b6785cbe2074-2400x2828.png\"}},\"imageGalleryImages\":null,\"video\":null,\"testimonials\":null,\"textColor\":\"dark\",\"isDarkMode\":false,\"isChild\":\"$undefined\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 lg:max-w-[520px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-8\",\"children\":[null,[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-6 text-gray-700\",\"children\":[[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"\\\"Braze has designed its platform’s user interface to help marketing leaders achieve complex tasks with ease\"]}],\" — an aspect frequently praised by Peer Insights reviewers. For example, Braze integrates its analytics suite into its native journey builder, Canvas, helping marketing leaders personalize journeys based on likely performance with just a few clicks.\\\"\"]}],[\"$\",\"$L28\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/631bc4a10fb8cddbca7b0ffb3428c7d3d7c26681-137x32.png\",\"alt\":\"the word gartneer is written in blue on a black backgroundr\",\"width\":800,\"height\":600,\"className\":\"w-auto max-w-full self-start overflow-hidden\",\"loading\":\"lazy\"}],[\"$\",\"p\",null,{\"children\":[\"2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs\"]}],[\"$\",\"$L29\",null,{\"value\":{\"_key\":\"0ae3235c0e60\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"8633d8273232\",\"_type\":\"localCta\",\"buttonSize\":\"lg\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Download Report\",\"formSettings\":{\"redirectSettings\":{\"shouldRedirectOnSubmit\":false}},\"icon\":null,\"iconPosition\":\"trailing\",\"id\":null,\"internalLink\":{\"blank\":false},\"link\":{\"alt\":null,\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/gartner-magic-quadrant-2025\"},\"name\":null,\"type\":\"link\"}],\"markDefs\":null,\"isDarkMode\":false},\"locale\":\"$undefined\",\"popUpClickHandlerOverride\":\"$undefined\"}],[\"$\",\"p\",null,{\"children\":[\"\"]}]]}]]}]}]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L2a\",null,{\"_key\":\"2cffd53eb332\",\"_type\":\"testimonialPanel\",\"awards\":null,\"backgroundColor\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"backgroundImage\":null,\"backgroundIsCustomized\":true,\"body\":null,\"bodyLeft\":null,\"bodyRight\":null,\"cards\":null,\"caseStudyHighlight\":null,\"companies\":null,\"components\":null,\"contentCards\":null,\"cta\":null,\"ctaLink\":null,\"edgeTreatments\":null,\"forms\":null,\"glassCardBackgroundColor\":null,\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\"},\"inset\":null,\"isDarkMode\":false,\"isFramedPanel\":null,\"layout\":\"carousel\",\"links\":null,\"logos\":null,\"marketoForm\":null,\"padding\":{\"bottom\":64,\"top\":64},\"panels\":null,\"resources\":null,\"stats\":null,\"testimonials\":[{\"_createdAt\":\"2024-05-28T18:21:44Z\",\"_id\":\"imported-craft-testimonial-from-doc-800970-block-3\",\"_rev\":\"5d3cFlMVvBl0Rsgss4CJ7X\",\"_system\":{\"base\":{\"id\":\"imported-craft-testimonial-from-doc-800970-block-3\",\"rev\":\"Gc7Qq2PHZBylrD6rwL7KjB\"}},\"_type\":\"testimonial\",\"_updatedAt\":\"2025-09-26T17:56:57Z\",\"author\":{\"_createdAt\":\"2025-05-14T14:26:49Z\",\"_id\":\"f8fbfa67-cabd-4347-8442-6453f30088ea\",\"_rev\":\"xqDKXmM8XRjS9WVPnmmpzr\",\"_type\":\"person\",\"_updatedAt\":\"2025-05-14T14:27:13Z\",\"company\":{\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_id\":\"imported-craft-75043\",\"_rev\":\"dOK3rlSPFtSwthPnPNqkxj\",\"_system\":{\"base\":{\"id\":\"imported-craft-75043\",\"rev\":\"LH5f7Hr0x4bwLSK8Bfce9o\"}},\"_type\":\"company\",\"_updatedAt\":\"2025-09-26T18:02:14Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0cb28f191e88beac171026f7da4aea14e05164fe-337x113-svg\",\"_type\":\"reference\"}}},\"name\":\"Cabify\",\"url\":null},\"firstName\":\"Miguel\",\"language\":\"en-us\",\"lastName\":\"Semprun\",\"role\":\"Global Martech Manager\"},\"body\":[{\"_key\":\"cb3cb143a16d\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb3cb143a16d0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"\\\"The flexibility of Braze’s features allowed us to design every second of the user experience, building our brand philosophy into the campaign without sacrificing flexibility or scalability. Not only that but using Braze's SDK to trigger the campaign for each user was a definite win for us.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"language\":\"en-us\",\"overrideAttribution\":false,\"showCompanyLogo\":true}],\"textColor\":null,\"underHeroBody\":null,\"video\":null,\"beforeBg\":\"$2b\",\"afterBg\":null,\"categories\":\"$undefined\",\"slug\":\"product\",\"locale\":\"en-us\",\"isPaidLp\":false,\"pageId\":\"imported-craft-26964\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] z-50 relative contain-layout\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[[\"$\",\"section\",null,{\"className\":\"bg-heat4-reverse relative overflow-hidden contain-layout pt-6 pb-6\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"its-time-to-be-a-better-marketer\",\"className\":\"mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"db45f5b5ecea\",{\"className\":\"\",\"children\":\"It’s time to be a better marketer\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L2c\",\"ece84181445d\",{\"label\":\"Get Started\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/get-started\"}],[\"$\",\"$L2c\",\"7d6d0df30b81\",{\"label\":\"See How Braze Works\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}],false]}]]]}]}],null]}]\n"])</script><script>self.__next_f.push([1,"16:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"What Does Braze Do? How it Works\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Discover how Braze works, the ultimate customer engagement platform. Unify data, personalize journeys, and optimize campaigns with AI-powered insights. \"}],[\"$\",\"meta\",\"4\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"5\",{\"rel\":\"canonical\",\"href\":\"https://www.braze.com/product\"}],[\"$\",\"link\",\"6\",{\"rel\":\"alternate\",\"hrefLang\":\"ja\",\"href\":\"https://www.braze.com/ja/product\"}],[\"$\",\"link\",\"7\",{\"rel\":\"alternate\",\"hrefLang\":\"ko\",\"href\":\"https://www.braze.com/ko/product\"}],[\"$\",\"link\",\"8\",{\"rel\":\"alternate\",\"hrefLang\":\"pt-br\",\"href\":\"https://www.braze.com/pt-br/product\"}],[\"$\",\"link\",\"9\",{\"rel\":\"alternate\",\"hrefLang\":\"fr\",\"href\":\"https://www.braze.com/fr/product\"}],[\"$\",\"link\",\"10\",{\"rel\":\"alternate\",\"hrefLang\":\"en-us\",\"href\":\"https://www.braze.com/product\"}],[\"$\",\"link\",\"11\",{\"rel\":\"alternate\",\"hrefLang\":\"x-default\",\"href\":\"https://www.braze.com/product\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:title\",\"content\":\"What Does Braze Do? How it Works\"}],[\"$\",\"meta\",\"13\",{\"property\":\"og:description\",\"content\":\"Discover how Braze works, the ultimate customer engagement platform. Unify data, personalize journeys, and optimize campaigns with AI-powered insights. \"}],[\"$\",\"meta\",\"14\",{\"property\":\"og:url\",\"content\":\"https://www.braze.com/product\"}],[\"$\",\"meta\",\"15\",{\"property\":\"og:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png\"}],[\"$\",\"meta\",\"16\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"17\",{\"name\":\"twitter:title\",\"content\":\"What Does Braze Do? How it Works\"}],[\"$\",\"meta\",\"18\",{\"name\":\"twitter:description\",\"content\":\"Discover how Braze works, the ultimate customer engagement platform. Unify data, personalize journeys, and optimize campaigns with AI-powered insights. \"}],[\"$\",\"meta\",\"19\",{\"name\":\"twitter:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png\"}],[\"$\",\"meta\",\"20\",{\"name\":\"next-size-adjust\"}]]\n"])</script><script>self.__next_f.push([1,"b:null\n"])</script><script>self.__next_f.push([1,"2d:I[25007,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"GlobalBanner\"]\n2e:I[35807,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"TrackedLink\"]\n2f:I[13167,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks"])</script><script>self.__next_f.push([1,"/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"MobileMenuToggle\"]\n30:I[28519,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"NavMenu\"]\n31:I[23897,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"stat"])</script><script>self.__next_f.push([1,"ic/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n32:I[48063,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"DoNotSellLink\"]\n33:I[59467,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"CaliforniaNoticeLink\"]\n"])</script><script>self.__next_f.push([1,"20:[\"$\",\"$22\",null,{\"children\":[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L2d\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L2e\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L28\",null,{\"src\":{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4},\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L2f\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"title\":\"Get Started\"},\"children\":[[\"$\",\"$L30\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Why Braze?\"},{\"_key\":\"5ab47b4b58cda1c3114776ea34ce2ae7\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q404\",\"navFooter\":null,\"status\":\"active\",\"title\":\"FY26Q404 | Nav experiment | Product\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"e03c6df8dbef\",\"_type\":\"experimentVariant\",\"isDefault\":true,\"title\":\"Default\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"UPDATES\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"FY26Q404\"},{\"_key\":\"03e2c7833fb9588223b72d76ef6ad222\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 01\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-01\"},{\"_key\":\"e5b915a1604562980a83d35416ca4c04\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 02\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"b300fa7ee1b4\",\"_type\":\"navItemList\",\"heading\":\"OVERVIEW\",\"navItems\":[{\"_key\":\"d27645a7fb45\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/overview\",\"specialBranding\":\"orange-fade-square\",\"title\":\"The Braze Platform\"}]},{\"_key\":\"329ff897a436\",\"_type\":\"navItemList\",\"heading\":\"CAPABILITIES\",\"navItems\":[{\"_key\":\"17595113e186\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Braze Data Platform\"},{\"_key\":\"af6b54363480\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAl™\"},{\"_key\":\"230e58bcffd3\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Journey Orchestration\"},{\"_key\":\"71161146b74c\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"93881cd20a70\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"specialBranding\":\"purple-fade-square\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"a083cece87ed\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Reporting \u0026 Analytics\"},{\"_key\":\"f1f4e7082bd5\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Cross-Channel\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically-integrated technology\"}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":false,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-02\"}]},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Industries\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"title\":\"Retail \u0026 eCommerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/solutions/travel-hospitality\",\"title\":\"Travel \u0026 Hospitality\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/solutions/media-entertainment\",\"title\":\"Media \u0026 Entertainment\"},{\"_key\":\"d33ef9ea03bd\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/solutions/on-demand\",\"title\":\"On Demand\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/solutions/qsr\",\"title\":\"QSR\"}]},{\"_key\":\"c804b611c42c\",\"_type\":\"navItemList\",\"heading\":\"Use Cases\",\"navItems\":[{\"_key\":\"0c31a4e9ac4b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/solutions/optimize-onboarding\",\"title\":\"Optimize Onboarding\"},{\"_key\":\"0f75c9326c4a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"},\"link\":\"/solutions/boost-productivity\",\"title\":\"Boost Productivity\"},{\"_key\":\"00a88b4ca66c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"},\"link\":\"/solutions/improve-acquisition\",\"title\":\"Improve Acquisitions\"},{\"_key\":\"810bf8be090b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-down-01\",\"provider\":\"braze\"},\"link\":\"/solutions/reduce-churn\",\"title\":\"Reduce Churn\"},{\"_key\":\"6f3d8d912978\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-notification-square\",\"provider\":\"braze\"},\"link\":\"/solutions/increase-engagement\",\"title\":\"Increase Engagement\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze For\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/braze-for-engineering\",\"title\":\"Engineering\"},{\"_key\":\"9c23e5c36a6f\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-03\",\"provider\":\"braze\"},\"link\":\"/braze-for-startups\",\"title\":\"Startups\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"Smiling man holding a smartphone next to \\\"GLOBAL Customer Engagement Review 2026\\\" and the Braze logo.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png\"}},\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ed47717b43211357438a20fc374b0f988cd33d6-1300x540-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Global Customer Engagement Review\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands\",\"heading\":\"2026 Global Customer Engagement Review\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/partners/solutions-partners\",\"title\":\"Delivery Partners\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explore our 140+ technology partnership integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/partners/technology-partners\",\"title\":\"Technology Partners\"},{\"_key\":\"ecb8ef4b62da\",\"_type\":\"navItem\",\"description\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"announcement-02\",\"provider\":\"braze\"},\"link\":\"/partners/braze-amplifiers\",\"title\":\"Braze Amplifiers\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partners\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Learn\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"title\":\"Resources Hub\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/customers\",\"title\":\"Case Studies\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/resources/reports-and-guides\",\"title\":\"Reports \u0026 Guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Videos\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/resources/webinars-and-events\",\"title\":\"Webinars \u0026 Events\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"hasFooter\":true,\"heading\":\"User Documentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Grow\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"title\":\"Certification\"},{\"_key\":\"85b59ba1019e\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"search-refraction\",\"provider\":\"braze\"},\"link\":\"/resources/articles/glossary\",\"title\":\"Glossary\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Support\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/success\",\"title\":\"Support Overview\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/customer-support-services\",\"title\":\"Professional Services\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/customer-success\",\"title\":\"Customer Success\"}]}]},\"title\":\"Resources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Learn how Braze became the leading customer engagement platform\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/company\",\"title\":\"About Us\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Get the latest news, numbers, and financial results\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Investor Relations\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Discover job openings \u0026 why people love working at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Find out about the latest happenings at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"News\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Get information on our legal terms, policies, compliance, and more\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/company/legal\",\"title\":\"Legal\"}]}],\"navSectionFooter\":{\"hasFooter\":false,\"specialBranding\":\"sageAi\"}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/company/contact\",\"text\":\"Contact Us\"},\"hasFooter\":true,\"heading\":\"Looking for something else?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Company\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L2e\",null,{\"href\":\"/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Search\",\"trackingText\":\"Search\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L31\",null,{\"languages\":[{\"_key\":\"c041569d9afe\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"86dfb02ce026\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"48f64ce723c3\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"a86f342e46bc\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"ff4a677e6bea\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L30\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Log In\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"rightSection\":null,\"title\":\"Get Started\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full px-0 pb-24 pt-[168px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-center gap-8 lg:flex-row lg:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-12 pr-8 lg:w-[592px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-xl font-extrabold text-brandPrimary-900\",\"children\":\"404 ERROR\"}],[\"$\",\"p\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"Sorry, we can’t seem to find the page you’re looking for.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex max-w-screen-xs items-start gap-4\",\"children\":[[\"$\",\"$L2c\",null,{\"variant\":\"purple-button\",\"label\":\"Go to Homepage\",\"href\":\"/\"}],[\"$\",\"$L2c\",null,{\"variant\":\"black-button\",\"label\":\"Go to Resource Hub\",\"href\":\"/resources\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex\",\"children\":[\"$\",\"$L28\",null,{\"src\":\"/images/404.png\",\"alt\":\"404\",\"width\":749,\"height\":374,\"className\":\"size-full object-cover\"}]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L24\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L28\",null,{\"alt\":\"Discord\",\"src\":{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L24\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L28\",null,{\"alt\":\"Twitter\",\"src\":{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L24\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L28\",null,{\"alt\":\"Linkedin\",\"src\":{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"b7a0b97c5f6188fe9c05fac5c7102eb3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/brazeai-decisioning-studio\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI Decisioning Studio™\",\"children\":\"BrazeAI Decisioning Studio™\"}],false,false,false]}],[\"$\",\"div\",\"727c2213b55ee979fbb5589a139822a1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/ai-agents\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™ Agents\",\"children\":\"BrazeAI™ Agents\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"SMS/RCS\",\"children\":\"SMS/RCS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"5cef6738a877b4f0a62d9e54ba8c5dc6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"LINE\",\"children\":\"LINE\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L28\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L28\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"1a5e67b14012a490992fe255903d654a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"1980826080e2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"5a863e50afc1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"0e42e9a7de4a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"2ce5bd0ba7a4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"e89123188e91\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://www.braze.com/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2026 Global Engagement Review\",\"children\":\"2026 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Services\",\"children\":\"Customer Services\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L32\",null,{}],[\"$\",\"$L33\",null,{}],[[\"$\",\"$L24\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L24\",\"39b81d1cf97d\",{\"href\":\"/company/legal/braze-preference-center\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L24\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Sitemap\"}]]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"34:{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4}\n35:[\"slug\",\"product\",\"oc\"]\n36:{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0}\n37:{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n38:{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n"])</script><script>self.__next_f.push([1,"d:[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L2d\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L2e\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L28\",null,{\"src\":\"$34\",\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L2f\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"title\":\"Get Started\"},\"children\":[[\"$\",\"$L30\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Why Braze?\"},{\"_key\":\"5ab47b4b58cda1c3114776ea34ce2ae7\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q404\",\"navFooter\":null,\"status\":\"active\",\"title\":\"FY26Q404 | Nav experiment | Product\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"e03c6df8dbef\",\"_type\":\"experimentVariant\",\"isDefault\":true,\"title\":\"Default\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"UPDATES\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"FY26Q404\"},{\"_key\":\"03e2c7833fb9588223b72d76ef6ad222\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 01\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-01\"},{\"_key\":\"e5b915a1604562980a83d35416ca4c04\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 02\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"b300fa7ee1b4\",\"_type\":\"navItemList\",\"heading\":\"OVERVIEW\",\"navItems\":[{\"_key\":\"d27645a7fb45\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/overview\",\"specialBranding\":\"orange-fade-square\",\"title\":\"The Braze Platform\"}]},{\"_key\":\"329ff897a436\",\"_type\":\"navItemList\",\"heading\":\"CAPABILITIES\",\"navItems\":[{\"_key\":\"17595113e186\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Braze Data Platform\"},{\"_key\":\"af6b54363480\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAl™\"},{\"_key\":\"230e58bcffd3\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Journey Orchestration\"},{\"_key\":\"71161146b74c\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"93881cd20a70\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"specialBranding\":\"purple-fade-square\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"a083cece87ed\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Reporting \u0026 Analytics\"},{\"_key\":\"f1f4e7082bd5\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Cross-Channel\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically-integrated technology\"}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":false,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-02\"}]},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Industries\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"title\":\"Retail \u0026 eCommerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/solutions/travel-hospitality\",\"title\":\"Travel \u0026 Hospitality\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/solutions/media-entertainment\",\"title\":\"Media \u0026 Entertainment\"},{\"_key\":\"d33ef9ea03bd\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/solutions/on-demand\",\"title\":\"On Demand\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/solutions/qsr\",\"title\":\"QSR\"}]},{\"_key\":\"c804b611c42c\",\"_type\":\"navItemList\",\"heading\":\"Use Cases\",\"navItems\":[{\"_key\":\"0c31a4e9ac4b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/solutions/optimize-onboarding\",\"title\":\"Optimize Onboarding\"},{\"_key\":\"0f75c9326c4a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"},\"link\":\"/solutions/boost-productivity\",\"title\":\"Boost Productivity\"},{\"_key\":\"00a88b4ca66c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"},\"link\":\"/solutions/improve-acquisition\",\"title\":\"Improve Acquisitions\"},{\"_key\":\"810bf8be090b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-down-01\",\"provider\":\"braze\"},\"link\":\"/solutions/reduce-churn\",\"title\":\"Reduce Churn\"},{\"_key\":\"6f3d8d912978\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-notification-square\",\"provider\":\"braze\"},\"link\":\"/solutions/increase-engagement\",\"title\":\"Increase Engagement\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze For\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/braze-for-engineering\",\"title\":\"Engineering\"},{\"_key\":\"9c23e5c36a6f\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-03\",\"provider\":\"braze\"},\"link\":\"/braze-for-startups\",\"title\":\"Startups\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"Smiling man holding a smartphone next to \\\"GLOBAL Customer Engagement Review 2026\\\" and the Braze logo.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png\"}},\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ed47717b43211357438a20fc374b0f988cd33d6-1300x540-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Global Customer Engagement Review\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands\",\"heading\":\"2026 Global Customer Engagement Review\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/partners/solutions-partners\",\"title\":\"Delivery Partners\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explore our 140+ technology partnership integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/partners/technology-partners\",\"title\":\"Technology Partners\"},{\"_key\":\"ecb8ef4b62da\",\"_type\":\"navItem\",\"description\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"announcement-02\",\"provider\":\"braze\"},\"link\":\"/partners/braze-amplifiers\",\"title\":\"Braze Amplifiers\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partners\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Learn\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"title\":\"Resources Hub\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/customers\",\"title\":\"Case Studies\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/resources/reports-and-guides\",\"title\":\"Reports \u0026 Guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Videos\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/resources/webinars-and-events\",\"title\":\"Webinars \u0026 Events\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"hasFooter\":true,\"heading\":\"User Documentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Grow\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"title\":\"Certification\"},{\"_key\":\"85b59ba1019e\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"search-refraction\",\"provider\":\"braze\"},\"link\":\"/resources/articles/glossary\",\"title\":\"Glossary\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Support\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/success\",\"title\":\"Support Overview\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/customer-support-services\",\"title\":\"Professional Services\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/customer-success\",\"title\":\"Customer Success\"}]}]},\"title\":\"Resources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Learn how Braze became the leading customer engagement platform\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/company\",\"title\":\"About Us\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Get the latest news, numbers, and financial results\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Investor Relations\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Discover job openings \u0026 why people love working at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Find out about the latest happenings at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"News\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Get information on our legal terms, policies, compliance, and more\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/company/legal\",\"title\":\"Legal\"}]}],\"navSectionFooter\":{\"hasFooter\":false,\"specialBranding\":\"sageAi\"}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/company/contact\",\"text\":\"Contact Us\"},\"hasFooter\":true,\"heading\":\"Looking for something else?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Company\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L2e\",null,{\"href\":\"/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Search\",\"trackingText\":\"Search\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L31\",null,{\"languages\":[{\"_key\":\"c041569d9afe\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"86dfb02ce026\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"48f64ce723c3\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"a86f342e46bc\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"ff4a677e6bea\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L30\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Log In\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"rightSection\":null,\"title\":\"Get Started\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"main\",null,{\"children\":[\"$\",\"$L14\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$1e\",\"children\",\"$35\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L15\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L24\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L28\",null,{\"alt\":\"Discord\",\"src\":\"$36\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L24\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L28\",null,{\"alt\":\"Twitter\",\"src\":\"$37\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L24\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L28\",null,{\"alt\":\"Linkedin\",\"src\":\"$38\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"b7a0b97c5f6188fe9c05fac5c7102eb3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/brazeai-decisioning-studio\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI Decisioning Studio™\",\"children\":\"BrazeAI Decisioning Studio™\"}],false,false,false]}],[\"$\",\"div\",\"727c2213b55ee979fbb5589a139822a1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/ai-agents\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™ Agents\",\"children\":\"BrazeAI™ Agents\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"SMS/RCS\",\"children\":\"SMS/RCS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"5cef6738a877b4f0a62d9e54ba8c5dc6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"LINE\",\"children\":\"LINE\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L28\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L28\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"1a5e67b14012a490992fe255903d654a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"1980826080e2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"5a863e50afc1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"0e42e9a7de4a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"2ce5bd0ba7a4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"e89123188e91\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://www.braze.com/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2026 Global Engagement Review\",\"children\":\"2026 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Services\",\"children\":\"Customer Services\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L32\",null,{}],[\"$\",\"$L33\",null,{}],[[\"$\",\"$L24\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L24\",\"39b81d1cf97d\",{\"href\":\"/company/legal/braze-preference-center\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L24\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Sitemap\"}]]]}]]}]}]]\n"])</script></body></html>