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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="size-full bg-white"><div class="flex flex-col"><section class="bg-heat4 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:pr-8 lg:w-1/2 lg:max-w-[592px]"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><h1 id="the-2022-global-customer-engagement-review-is-here" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">The 2022 Global Customer Engagement Review Is Here</span></span></h1></div><div class="flex w-full flex-col gap-8 text-white"><p>Today’s brands are embracing customer engagement and it's paying off. But as the bar for marketing experiences rises, how can your company keep up?</p><p>Scroll down to explore the biggest trends shaping customer engagement in 2022, and dive into exclusive data insights that will help you tackle today’s business challenges.</p><div class="flex flex-wrap gap-4"><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full sm:w-fit">Download Full Review</button></div></div></div></div><div class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><img alt="a poster that says 2022 global customer engagement review" loading="lazy" width="880" height="545" decoding="async" data-nimg="1" class="size-full rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731b94ee9b19ce6044dd744ba8f7e32fb6b01ab4-880x880.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731b94ee9b19ce6044dd744ba8f7e32fb6b01ab4-880x880.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731b94ee9b19ce6044dd744ba8f7e32fb6b01ab4-880x880.png&w=1920&q=75"/></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Top Trends for Customer Engagement in 2022</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="award-01"><use href="/icons/sprites.svg#award-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Brands who are confident in customer engagement exceed revenue goals</span></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">As third-party data declines, zero-and first-party data becomes more essential</span></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-04"><use href="/icons/sprites.svg#dataflow-04"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Data management is now the top challenge for brands</span></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="Bullet" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb84900610c1e3352766046714163153c011012cf-1440x834.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb84900610c1e3352766046714163153c011012cf-1440x834.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb84900610c1e3352766046714163153c011012cf-1440x834.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="better-customer-engagement-and-stronger-revenue-go" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><span class="block"><span class="">Better Customer Engagement and Stronger Revenue Go Together</span></span></h2></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container w-full"><div class="flex flex-col justify-center gap-8 md:flex-row md:flex-wrap"><div class="-mx-4 flex flex-wrap items-center justify-center gap-y-8"><div class="w-full px-4 sm:w-1/2 lg:w-1/4"><div class="w-full flex-col items-start gap-6 rounded-xl bg-[#F2F4F7] p-6 lg:h-[250px] flex"><h2 class="text-[48px] font-extrabold leading-[48px] tracking-[-0.96px] text-[#300266]">98%</h2><span class="text-lg font-bold text-gray-900">Of brands that ranked their customer engagement efforts as excellent or good beat revenue goals</span></div></div><div class="w-full px-4 sm:w-1/2 lg:w-1/4"><div class="w-full flex-col items-start gap-6 rounded-xl bg-[#F2F4F7] p-6 lg:h-[250px] flex"><h2 class="text-[48px] font-extrabold leading-[48px] tracking-[-0.96px] text-[#300266]">48%</h2><span class="text-lg font-bold text-gray-900">Increase of user likelihood to buy if brands utilize a cross-channel customer engagement strategy</span></div></div><div class="w-full px-4 sm:w-1/2 lg:w-1/4"><div class="w-full flex-col items-start gap-6 rounded-xl bg-[#F2F4F7] p-6 lg:h-[250px] flex"><h2 class="text-[48px] font-extrabold leading-[48px] tracking-[-0.96px] text-[#300266]">4.3X</h2><span class="text-lg font-bold text-gray-900">More purchases per user</span></div></div><div class="w-full px-4 sm:w-1/2 lg:w-1/4"><div class="w-full flex-col items-start gap-6 rounded-xl bg-[#F2F4F7] p-6 lg:h-[250px] flex"><h2 class="text-[48px] font-extrabold leading-[48px] tracking-[-0.96px] text-[#300266]">2.8X</h2><span class="text-lg font-bold text-gray-900">Lift in user likelihood to buy</span></div></div><div class="w-full px-4 sm:w-1/2 lg:w-1/4"><div class="w-full flex-col items-start gap-6 rounded-xl bg-[#F2F4F7] p-6 lg:h-[250px] hidden sm:flex"><h2 class="text-[48px] font-extrabold leading-[48px] tracking-[-0.96px] text-[#300266]">57%</h2><span class="text-lg font-bold text-gray-900">These users take action on apps and websites without logging in, continue as “guest” or haven’t been given an official identifier</span></div></div><div class="w-full px-4 sm:w-1/2 lg:w-1/4"><div class="w-full flex-col items-start gap-6 rounded-xl bg-[#F2F4F7] p-6 lg:h-[250px] hidden sm:flex"><h2 class="text-[48px] font-extrabold leading-[48px] tracking-[-0.96px] text-[#300266]">5.3X</h2><span class="text-lg font-bold text-gray-900">In likelihood to buy when you engage with anonymous users on just one channel</span></div></div><div class="w-full px-4 sm:w-1/2 lg:w-1/4"><div class="w-full flex-col items-start gap-6 rounded-xl bg-[#F2F4F7] p-6 lg:h-[250px] hidden sm:flex"><h2 class="text-[48px] font-extrabold leading-[48px] tracking-[-0.96px] text-[#300266]">32%</h2><span class="text-lg font-bold text-gray-900">Collecting, integrating and managing data is a top concern</span></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="the-state-of-customer-engagement-by-region" class="mb-0 text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">The State of Customer Engagement by Region</span></span></h2></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout"><div class=""><div class="container relative w-full"><div class="shrink-0 grow basis-0 pt-10 text-center lg:pt-0"><img alt="image block" loading="lazy" width="880" height="534" decoding="async" data-nimg="1" class="mb-8 h-auto w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F22f1138e8d79ba530322ce76ae937b58c921d8d3-1272x637.webp&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F22f1138e8d79ba530322ce76ae937b58c921d8d3-1272x637.webp&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F22f1138e8d79ba530322ce76ae937b58c921d8d3-1272x637.webp&w=1920&q=75"/><div class="absolute map-pin" data-tooltip-id="pin-1" style="top:20%;left:19%"><svg width="42" height="67" viewBox="0 -10 42 67" fill="none" xmlns="http://www.w3.org/2000/svg"><ellipse 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67" fill="none" xmlns="http://www.w3.org/2000/svg"><ellipse class="map-pin-shadow" cx="20.7968" cy="53.703" rx="19.2173" ry="3.15901" fill="#101B24" fill-opacity="0.1"></ellipse><g class="map-pin-shape"><path d="M39.4876 20.5336C39.4876 28.6453 34.6617 36.572 29.5902 42.6188C27.0802 45.6115 24.5661 48.0776 22.6787 49.7957C21.8184 50.5788 21.0905 51.2044 20.5555 51.6515C20.0174 51.1831 19.2808 50.5252 18.4084 49.7031C16.5175 47.9213 13.9991 45.3783 11.4849 42.3322C6.39584 36.1666 1.57951 28.2436 1.57951 20.5336C1.57951 10.0655 10.0655 1.57951 20.5336 1.57951C31.0016 1.57951 39.4876 10.0655 39.4876 20.5336Z" fill="#ffa262" stroke="#ffa262" stroke-width="3.15901"></path><rect class="map-pin-plus-v" x="19" y="10" width="4" height="22" fill="white"></rect><rect class="map-pin-plus-h" x="32" y="19" width="4" height="22" transform="rotate(90 32 19)" fill="white"></rect></g></svg></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="text-gray-900 backdrop-blur-[30px]"><div class="relative z-10 flex flex-col items-center"><div class="w-full max-w-[800px] pb-8 lg:pb-16"><h2 id="the-braze-customer-engagement-index" class="text-left sm:text-center mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">The Braze Customer Engagement Index</span></span></h2></div><div class="pb-8 lg:pb-16">We surveyed over 1,500 VP+ marketing executives and analyzed Braze customer data to assess the maturity of brands’ customer engagement strategies. The findings show three clear levels of maturity: Activate, Accelerate, and Ace.</div><div class=""><div class="-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap"><div class="card-deck__card-wrapper px-4 md:grow md:w-1/3"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Activate</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>These brands have just begun to recognize customer engagement as important to business goals. They only focus on campaign- and channel-specific solutions with limited metrics.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/3"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Accelerate</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>We see collaboration across departments, a strong experimentation culture, and robust metrics. However, these brands are still campaign-oriented and lack a comprehensive view of customers across platforms and channels.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/3"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Ace</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>At these top-performing brands, customer engagement is lifecycle-centric, owned by cross-functional teams, and built on streaming data.</p></div></div></div></div></div></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="how-do-brands-around-the-world-perform-against-the" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">How Do Brands Around the World Perform Against the Customer Engagement Index?</span></span></h2></div><div class="flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl md:text-center lg:max-w-[766px] text-gray-700"><p>We plotted survey respondents against the Index to provide a more in-depth understanding of what customer engagement maturity looks like.</p></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout"><div class=""><div class="container relative w-full"><div class="shrink-0 grow basis-0 pt-10 text-center lg:pt-0"><img alt="image block" loading="lazy" width="880" height="534" decoding="async" data-nimg="1" class="mb-8 h-auto 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fill="#ff9349"></circle><circle opacity="0.4" cx="23.8095" cy="23.8099" r="11.8432" fill="#ff9349"></circle><circle opacity="0.9" cx="23.8096" cy="23.81" r="4.87662" fill="white"></circle><circle opacity="0.9" cx="23.8096" cy="23.81" r="2.08998" fill="#ff9349"></circle></svg></div><div class="absolute" data-tooltip-id="pin-8" style="top:46%;left:58%"><svg width="46" height="46" viewBox="0 0 46 46" fill="none" xmlns="http://www.w3.org/2000/svg"><circle class="outer-ring" opacity="0.4" cx="23.8098" cy="23.8098" r="18.8098" fill="#3accdd"></circle><circle opacity="0.4" cx="23.8095" cy="23.8099" r="11.8432" fill="#3accdd"></circle><circle opacity="0.9" cx="23.8096" cy="23.81" r="4.87662" fill="white"></circle><circle opacity="0.9" cx="23.8096" cy="23.81" r="2.08998" fill="#3accdd"></circle></svg></div><div class="absolute" data-tooltip-id="pin-9" style="top:33%;left:58%"><svg width="46" height="46" viewBox="0 0 46 46" fill="none" xmlns="http://www.w3.org/2000/svg"><circle 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fill="none" xmlns="http://www.w3.org/2000/svg"><circle class="outer-ring" opacity="0.4" cx="23.8098" cy="23.8098" r="18.8098" fill="#3accdd"></circle><circle opacity="0.4" cx="23.8095" cy="23.8099" r="11.8432" fill="#3accdd"></circle><circle opacity="0.9" cx="23.8096" cy="23.81" r="4.87662" fill="white"></circle><circle opacity="0.9" cx="23.8096" cy="23.81" r="2.08998" fill="#3accdd"></circle></svg></div></div></div></div></section><section class="bg-[#0C111D] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="bg-[#0C111D] text-[#f5f5f6]"><div class="relative z-10 flex flex-col items-center"><div class="w-full max-w-[800px] pb-8 lg:pb-16"><h2 id="methodology" class="text-left sm:text-center mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Methodology</span></span></h2></div><div class=""><div class="-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap"><div class="card-deck__card-wrapper px-4 md:grow md:w-1/3"><div class="flex h-full w-full flex-col gap-5 rounded-xl border bg-white/[0.03] p-6 backdrop-blur-[12px] border-[#0c111d80]"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white border border-white/10 bg-white/[0.03]"><svg width="24" height="24" role="img" aria-label="activity"><use href="/icons/sprites.svg#activity"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-[#f5f5f6]">Decision-Maker Survey:</h3><div class="font-aribauGrotesk text-md leading-[24px] text-[#94969C]"><p>On behalf of Braze, Wakefield Research surveyed over 1500 VP+ marketing executives from business-to-consumer (B2C) companies with an annual revenue of $10+ million across 14 global markets. We’ll reveal year-over-year trends, top strategies, and the impact of customer engagement on revenue.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/3"><div class="flex h-full w-full flex-col gap-5 rounded-xl border bg-white/[0.03] p-6 backdrop-blur-[12px] border-[#0c111d80]"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white border border-white/10 bg-white/[0.03]"><svg width="24" height="24" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-[#f5f5f6]">Braze Customer Data:</h3><div class="font-aribauGrotesk text-md leading-[24px] text-[#94969C]"><p>As a leading customer engagement platform that powers experiences between consumers and 1,000+ brands in 50+ countries, Braze has exclusive insight into the marketing and technology landscape. Our research included data aggregated from over 5.4 billion global users to provide analysis for activation, monetization, and retention trends.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/3"><div class="flex h-full w-full flex-col gap-5 rounded-xl border bg-white/[0.03] p-6 backdrop-blur-[12px] border-[#0c111d80]"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white border border-white/10 bg-white/[0.03]"><svg width="24" height="24" role="img" aria-label="message-text-square-01"><use href="/icons/sprites.svg#message-text-square-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-[#f5f5f6]">Braze Customer Stories:</h3><div class="font-aribauGrotesk text-md leading-[24px] text-[#94969C]"><p>To demonstrate the tangible success of best-in-class customer engagement strategies, we spoke with leading brands in five industries and three regions.</p></div></div></div></div></div></div></div></div></div></div></div></section><section class="bg-[#0C111D] relative overflow-hidden contain-layout pb-10 sm:pb-16"><div class=""><div class="relative flex w-full flex-col items-center gap-8 px-16"><div class="container flex flex-col gap-8"><div class="trustbar-wrapper"><div class="grid-cols-2 md:grid-cols-4 lg:flex lg:flex-wrap 2xl:flex-nowrap xl:items-center xl:gap-8 xl:justify-center items-start justify-between gap-6 hidden sm:grid"><img alt="public.com" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="w-auto h-[24px] min-h-[24px] brightness-0 invert" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F38e76cd332c99f1b1de352f10c9927f86051559c-1000x192.png&w=256&q=75 1x, 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height="24" decoding="async" data-nimg="1" class="w-auto h-[24px] min-h-[24px] brightness-0 invert" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9e1830df7aa390192914123d8a7e9251eb801128-1600x900.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9e1830df7aa390192914123d8a7e9251eb801128-1600x900.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9e1830df7aa390192914123d8a7e9251eb801128-1600x900.png&w=640&q=75"/><img alt="Free Now" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="w-auto h-[24px] min-h-[24px] brightness-0 invert" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7104ea00e1897c4b7c536f4eb213b54d44367e53-1600x400.png&w=256&q=75 1x, 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sm:hidden"></div></div></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="explore-more-in-our-2022-global-customer-engagemen" class="mb-0 text-white text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Explore more in our 2022 Global Customer Engagement Review</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]">Download Full Review</button></div></div></div></div></section></div></div><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" 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