<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/error-dd60d587403470f5.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/1676-f96bfff22fcccc06.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>Notable Growth</title><meta name="description" content="We are strategists, creatives, analysts, and project managers that will work alongside you to optimize your customer engagement efforts and growth stack. 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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">About Us</span><span class="text-sm font-normal text-gray-600">Learn how Braze became the leading customer engagement platform</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to solutions partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/solutions-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to notable growth" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/solutions-partners/notable-growth">Notable Growth</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/solutions-partners"},{"@type":"ListItem","position":2,"name":"Notable Growth","item":"https://www.braze.com/partners/solutions-partners/notable-growth"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Notable Growth" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6f4c34c9c6c8dfdde7de3b06c17a8b3fd9b6c46-1042x274.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6f4c34c9c6c8dfdde7de3b06c17a8b3fd9b6c46-1042x274.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe6f4c34c9c6c8dfdde7de3b06c17a8b3fd9b6c46-1042x274.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Notable Growth</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=solutions&region=Americas">Americas</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.notablegrowth.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Region</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Americas</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Notable Growth?</h3><div class="flex flex-col gap-6"><p>We are strategists, creatives, analysts, and project managers that will work alongside you to optimize your customer engagement efforts and growth stack. Whether you're starting from scratch or entering a new phase of growth, we’ll ensure you avoid common pitfalls and costly mistakes. We can accelerate your time-to-value while helping you achieve maximum results, and we're eager to work with notable partners like you.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/resources/articles">View More</a></div><div 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class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full 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This brand new web browser is built around ChatGPT, allowing web users to seamlessly browse the web and leverage generative AI in a single interface.\"}],\"markDefs\":[{\"_key\":\"623e7cafd323\",\"_type\":\"link\",\"href\":\"https://www.forbes.com/sites/bernardmarr/2023/05/19/a-short-history-of-chatgpt-how-we-got-to-where-we-are-today/\"},{\"_key\":\"4232eb8a6aed\",\"_type\":\"link\",\"href\":\"https://openai.com/index/introducing-apps-in-chatgpt/\"},{\"_key\":\"128e9e85d4b8\",\"_type\":\"link\",\"href\":\"https://openai.com/index/introducing-chatgpt-atlas/\"}],\"style\":\"normal\"},{\"_key\":\"d4e5f938a806\",\"_type\":\"block\",\"children\":[{\"_key\":\"8251393c25df\",\"_type\":\"span\",\"marks\":[],\"text\":\"When OpenAI announced its app framework, Braze rapidly \"},{\"_key\":\"0141d348a15e\",\"_type\":\"span\",\"marks\":[\"a68c63eb0ea4\"],\"text\":\"announced an integration\"},{\"_key\":\"4b882f7b31e3\",\"_type\":\"span\",\"marks\":[],\"text\":\", allowing brands to automatically gather data about user engagement with their custom apps while also powering personalized messaging experiences within the chat interface. 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But the launch of ChatGPT Atlas expands the scope of that platform, moving it from a discrete website to an essential functionality that’s fully embedded within the web browsing experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83d3c7f3496b\",\"_type\":\"block\",\"children\":[{\"_key\":\"babcbb291991\",\"_type\":\"span\",\"marks\":[],\"text\":\"OpenAI isn’t the first company to try to tie together its generative AI platform and its web browser. In September, Google \"},{\"_key\":\"fad7faaa43a5\",\"_type\":\"span\",\"marks\":[\"09f7496f8d98\"],\"text\":\"integrated its Gemini AI solution\"},{\"_key\":\"ea5fa1a285eb\",\"_type\":\"span\",\"marks\":[],\"text\":\" within its industry-leading Chrome browser, a move also taken by Microsoft’s Edge, Opera’s Neon, Perplexity’s Comet, and the Browser Company’s Dia web browser. But OpenAI’s effort has a major advantage: Namely, the fact that the company’s audience of more than \"},{\"_key\":\"425a7da96042\",\"_type\":\"span\",\"marks\":[\"7c8b7a1750a1\"],\"text\":\"800 million weekly active users\"},{\"_key\":\"1b7f204e9d10\",\"_type\":\"span\",\"marks\":[],\"text\":\" are already bought into the value of ChatGPT and have an inherent understanding and familiarity with the chat interface, potentially supporting increased adoption and engagement.\"}],\"markDefs\":[{\"_key\":\"09f7496f8d98\",\"_type\":\"link\",\"href\":\"https://www.reuters.com/sustainability/boards-policy-regulation/google-adds-gemini-chrome-browser-after-avoiding-antitrust-breakup-2025-09-18/\"},{\"_key\":\"7c8b7a1750a1\",\"_type\":\"link\",\"href\":\"https://www.businessinsider.com/chatgpt-users-openai-sam-altman-devday-llm-artificial-intelligence-2025-10\"}],\"style\":\"normal\"},{\"_key\":\"8c1da17f660f\",\"_type\":\"block\",\"children\":[{\"_key\":\"668b1f828cce\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Will ChatGPT Atlas be as disruptive as Chrome?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fb89c1b170f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"61911136b679\",\"_type\":\"span\",\"marks\":[],\"text\":\"The launch of ChatGPT Atlast could potentially lead to a sea change in how people engage with the web, similar to the one we saw when Google first launched Chrome in 2008. 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The new browser effectively replaces the “search” functionality of Chrome with a new “chat” approach, allowing users to carry out two-way chat conversations from the address bar. 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The introduction of ChatGPT Atlas has the potential to supercharge this evolution, reshaping how brands interact with their customers on the web and making generative AI a central pillar in the modern consumer experience.\"}],\"markDefs\":[{\"_key\":\"4b587f3677b9\",\"_type\":\"link\",\"href\":\"https://www.axios.com/2025/10/14/ai-generated-writing-humans\"},{\"_key\":\"17eb7ffb1a7b\",\"_type\":\"link\",\"href\":\"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/new-front-door-to-the-internet-winning-in-the-age-of-ai-search\"}],\"style\":\"normal\"},{\"_key\":\"cecd81712e4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d265f395aa9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some likely impacts include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ad1df597fe3\",\"_type\":\"block\",\"children\":[{\"_key\":\"054b8d17b862\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI-friendly websites will become even more important\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e58bc551f853\",\"_type\":\"block\",\"children\":[{\"_key\":\"6fcd81a22021\",\"_type\":\"span\",\"marks\":[],\"text\":\"With ChatGPT Atlas, more consumers will begin experiencing the majority of their time on the web through a specifically AI-centric lens, informing not just what pages and information they see, but how they interact with those web properties. That’s going to put more pressure on brands to ensure that their websites and landing pages are built in thoughtful, AI-friendly ways, allowing for effective answer engine optimization (AEO) that will make them more discoverable by ChatGPT and its competitors. 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With ChatGPT Atlas attempting to re-center the web browsing experience around a generative AI-powered chat experience rather than traditional search, brands who have gone all-in on marketing strategies built around third-party data and search-focused AdTech will be at a competitive disadvantage, unable to understand and reach their audiences as effectively as they once did in a pre-GenAI world. 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Less than 24 hours after ChatGPT Atlas launched, it's now possible for Braze customers to integrate our Web SDK to support enriched user profiles and 1:1 communication with users of the new browser.\",\"pageTitle\":\"Introducing Braze Web SDK support for ChatGPT Atlas\",\"slug\":{\"_type\":\"slug\",\"current\":\"chatgpt-atlas-web-browser-braze-web-sdk\"}},\"title\":\"Introducing Braze Web SDK support for OpenAI’s ChatGPT Atlas browser\"},{\"_id\":\"9f9222b5-de4e-4058-ad8f-e546f6553287\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"ae5a9fa5e537\",\"_type\":\"block\",\"children\":[{\"_key\":\"b22661e952210\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s been a year of challenge and change for health and wellness brands. Compared to other industries, they’ve been the least likely to exceed their financial targets, among the least optimistic about future marketing budgets, and the least certain about using AI for marketing purposes. At the same time, however, marketers in this vertical have proven to be among the most technically advanced. And those that use these capabilities to their advantage can drive increased engagement and retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b5209db73e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"55c41f949dfc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"These are just a few of the top 2024 health and wellness marketing trends we’ve identified while conducting our analysis for this year’s fourth-annual \"},{\"_key\":\"55c41f949dfc1\",\"_type\":\"span\",\"marks\":[\"1c8333feb40a\"],\"text\":\"Global Customer Engagement Review\"},{\"_key\":\"55c41f949dfc2\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CER), a comprehensive look at marketing and customer engagement across industries and the world.\"}],\"markDefs\":[{\"_key\":\"1c8333feb40a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/2024-global-customer-engagement-review\"}],\"style\":\"normal\"},{\"_key\":\"3b36ea4fd6dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee33651805770\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s dive into our findings and what they mean for the health and wellness industry.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"11982c600713\",\"_type\":\"block\",\"children\":[{\"_key\":\"0743d558b3b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Top 3 Key Takeaways for Health and Wellness Marketers\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"970cf19ed06f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b52a80d10a5d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Brands in this vertical are having the hardest time hitting their revenue goals, and, perhaps unsurprisingly, they’re among the least optimistic about their marketing budgets for the next year.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3539db706769\",\"_type\":\"block\",\"children\":[{\"_key\":\"efef6ca2a0260\",\"_type\":\"span\",\"marks\":[],\"text\":\"More than any other sector, health and wellness organizations were the least likely to exceed their revenue goals in 2023 and the most likely to fall short of these goals over the past 12 months.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e90871372e9f\",\"_type\":\"richImage\",\"alt\":\"a table showing revenue goals for different industries\",\"asset\":{\"_ref\":\"image-bfb3214027e91bc80b709e0ba48004ccee706b10-2400x838-png\",\"_type\":\"reference\"}},{\"_key\":\"6c8a1050465b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f35791221b48\",\"_type\":\"span\",\"marks\":[],\"text\":\"It only makes sense then that they’re also among the least likely to expect their budgets to increase over the next year and among the most likely to expect a budget decrease over the next year.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc9456ed41f5\",\"_type\":\"richImage\",\"alt\":\"a chart showing budget expectations for the next 12 months by industry\",\"asset\":{\"_ref\":\"image-c2109015b5bd4cb0da17a7ba2ac9ad15f2cf0959-2400x838-png\",\"_type\":\"reference\"}},{\"_key\":\"f74ee4d9fedc\",\"_type\":\"block\",\"children\":[{\"_key\":\"ebda253fc3650\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to meet revenue goals without higher budgets, brands should consider consolidating their marketing efforts into a single, unified solution. Currently, 35% of brands use multiple channel-specific solutions, which can lead to redundant messaging and inefficient use of resources. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"affb6b2cbf16\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1de86a3c150\",\"_type\":\"span\",\"marks\":[],\"text\":\"By adopting a single platform that optimizes messaging frequency and send times across all channels, budget-conscious marketers can significantly reduce costs. Additionally, only 50% of health and wellness companies are running multiple tests simultaneously and continuously experimenting by design. Focusing on the efficiency of testing can further enhance marketing effectiveness and drive better results, making it a crucial area for budget-constrained brands to prioritize.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6a34d198c1db\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddd0ef5564a20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. While AI is viewed fairly favorably across all other verticals, health and wellness brands are the least likely to have positive feelings about artificial intelligence.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5979fab01e8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"87d9668a1ac10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Given the sensitive nature of engaging with patients and marketing wellness services to consumers, it’s logical that health and wellness brands are approaching AI with more caution than marketers in other industries, citing concerns over the technology’s lack of understanding of human emotions and cultural context.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3005fecbdf91\",\"_type\":\"richImage\",\"alt\":\"a chart showing how marketers feel about ai by industry\",\"asset\":{\"_ref\":\"image-ba675f94d3fe9339291d05a284655e2e9853c507-2400x838-png\",\"_type\":\"reference\"}},{\"_key\":\"0c02d48044ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc616d1c43780\",\"_type\":\"span\",\"marks\":[],\"text\":\"Likely as a result of these views, compared to brands in other sectors, health and wellness teams are less likely to report using (or planning to use) AI for creative ideation and personalizing campaign messaging. That said, more than half of surveyed health and wellness marketers (51%) are using or plan to use AI for things that can be more easily automated with fewer concerns, such as taking care of repetitive tasks. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67b354b86d83\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e3577634c08\",\"_type\":\"span\",\"marks\":[],\"text\":\"By automating certain aspects of customer engagement, health and wellness brands can enhance efficiency, improve customer satisfaction, and free up human resources to focus on more strategic initiatives. To learn more, check out \"},{\"_key\":\"cc616d1c43781\",\"_type\":\"span\",\"marks\":[\"fd79ebaed06e\"],\"text\":\"AI capabilities by Braze\"},{\"_key\":\"cc616d1c43782\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"fd79ebaed06e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/sageaibybraze\"}],\"style\":\"normal\"},{\"_key\":\"2a867c2f62ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"879db8bb32be0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Leveraging the right marketing channels can help health and wellness teams drive user engagement and retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6cbda9c75b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f51b6e558250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our analysis of Braze data finds that health and wellness marketers who use \"},{\"_key\":\"1f51b6e558251\",\"_type\":\"span\",\"marks\":[\"56fcb36319d9\"],\"text\":\"out-of-product channels\"},{\"_key\":\"1f51b6e558252\",\"_type\":\"span\",\"marks\":[],\"text\":\" like mobile push notifications see massive growth in retention.\"}],\"markDefs\":[{\"_key\":\"56fcb36319d9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/why-braze/cross-channel\"}],\"style\":\"normal\"},{\"_key\":\"edd42925bea6\",\"_type\":\"richImage\",\"alt\":\"health and wellness brands that send mobile push and health and wellness brands that use in app messaging\",\"asset\":{\"_ref\":\"image-55cb3909e74a7bb0c91c55cb6e58d69d6a0604d9-2400x770-png\",\"_type\":\"reference\"}},{\"_key\":\"13ab7cb142fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fa8268b758e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel campaigns that leverage multiple in-product and out-of-product channels are also highly effective for engaging and retaining health and wellness customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b010bdf76f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"25ecd9e8b6d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Areas Where Health and Wellness Brands Excel—and Areas for Improvement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"fca392ca5eab\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2d936e9714e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In 2021, we introduced \"},{\"_key\":\"f2d936e9714e1\",\"_type\":\"span\",\"marks\":[\"fc00608d4db9\"],\"text\":\"The Braze Customer Engagement Index\"},{\"_key\":\"f2d936e9714e2\",\"_type\":\"span\",\"marks\":[],\"text\":\", offering brands across the globe a shared framework for measuring customer engagement. The Index includes a ranking system with three levels of maturity.\"}],\"markDefs\":[{\"_key\":\"fc00608d4db9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-braze-customer-engagement-index\"}],\"style\":\"normal\"},{\"_key\":\"f487c457c451\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab07f1c0c5890\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Activate\"},{\"_key\":\"ab07f1c0c5891\",\"_type\":\"span\",\"marks\":[],\"text\":\" brands are those just getting started in customer engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd8803b6d17a\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc42d20cbb210\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Accelerate\"},{\"_key\":\"fc42d20cbb211\",\"_type\":\"span\",\"marks\":[],\"text\":\" companies are notable for collaborating, experimenting, and employing data-driven strategies.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d11a38ef6223\",\"_type\":\"block\",\"children\":[{\"_key\":\"8242ffef2f080\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ace\"},{\"_key\":\"8242ffef2f081\",\"_type\":\"span\",\"marks\":[],\"text\":\" organizations are at the top of their field for utilizing streaming data to power full-fledged lifecycle-driven customer engagement approaches.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c18ee2672f02\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e3c197b74e00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Areas Where Health and Wellness Brands Excel\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c41d6a9aa969\",\"_type\":\"block\",\"children\":[{\"_key\":\"e49fb49724f90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Health and wellness brands are ranked among the top performers across industries with respect to technical maturity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c80b47803861\",\"_type\":\"richImage\",\"alt\":\"a chart showing the customer engagement technical maturity score by industry\",\"asset\":{\"_ref\":\"image-029877955911f283e84313b86d37a77aa5c8a632-2400x838-png\",\"_type\":\"reference\"}},{\"_key\":\"9b3035d54e90\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e3894555b580\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers in this sector have demonstrated a strong commitment to technological advancement by earning the highest scores for their customer engagement execution and personalization practices. 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They’re also the most likely to orchestrate campaigns across channels and customer lifecycle stages through one single customer engagement platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6233149bfcc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"b28695697d62\",\"_type\":\"span\",\"marks\":[],\"text\":\"Opportunities for Improvement for Health and Wellness Brands\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ce730b2effd3\",\"_type\":\"richImage\",\"alt\":\"a table showing the percentage of companies exceeding revenue goals\",\"asset\":{\"_ref\":\"image-f5f1c1510d79e116cc70f8b4d05bb1000786cf17-2400x838-png\",\"_type\":\"reference\"}},{\"_key\":\"b1fc28e9c4f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b7581a010e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to meet revenue goals with tighter budgets, health and wellness marketers can increase efficiencies and drive growth by rethinking how they approach building their strategies, planning their campaigns, and leveraging AI.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da7ba67017e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ea307739adf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"From a team's perspective, the industry reports the lowest frequency of customer engagement syncs to develop a cohesive strategy. To advance even further, these brands should commit to meeting more often within their organizations. Surveyed health and wellness marketers also score the lowest when it comes to combining multiple data sources for future campaign planning, which could limit their ability to leverage data-driven insights to iterate on their strategies. When it comes to the use of AI, brands in the industry consistently rank low in usage or planned usage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c19dfde9e743\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4a0409c4e5b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"407e970a9a49\",\"_type\":\"block\",\"children\":[{\"_key\":\"35e00f90d2e00\",\"_type\":\"span\",\"marks\":[],\"text\":\"While they remain at the forefront of digital adoption, health and wellness brands must collaborate further with their own teams and do a better job of bringing together data across sources to inform campaign planning to achieve greater revenue gains.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc8684df6f95\",\"_type\":\"block\",\"children\":[{\"_key\":\"32ad405dbf010\",\"_type\":\"span\",\"marks\":[],\"text\":\"About the Study\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"01fdf8cc5c32\",\"_type\":\"block\",\"children\":[{\"_key\":\"012205be0ad10\",\"_type\":\"span\",\"marks\":[],\"text\":\"These findings are part of our broader fourth-annual Global Customer Engagement Review, which draws on the following sources:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ba812637c4b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"6802e85802a00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Market research\"},{\"_key\":\"6802e85802a01\",\"_type\":\"span\",\"marks\":[],\"text\":\" featuring 1,900 VP+ marketing decision-makers across 14 countries in three global regions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4428fd4bbee\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fe4c8236fea0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"An analysis of Braze proprietary data\"},{\"_key\":\"0fe4c8236fea1\",\"_type\":\"span\",\"marks\":[],\"text\":\", including 9 billion global users and nearly1,000+ Braze Customers in 50+ countries, via our leading customer engagement platform.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16c145977b97\",\"_type\":\"block\",\"children\":[{\"_key\":\"98f72f52cead0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In-depth interviews\"},{\"_key\":\"98f72f52cead1\",\"_type\":\"span\",\"marks\":[],\"text\":\" with marketing leaders from best-in-class brands in five industries across three regions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d8f364007a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f16ff1d8d080\",\"_type\":\"span\",\"marks\":[],\"text\":\"Find Out Even More 2024 Marketing Trends\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6d573415f5ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7edc0b136cd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Learn about the worldwide state of customer engagement in the \"},{\"_key\":\"d7edc0b136cd1\",\"_type\":\"span\",\"marks\":[\"df3b0ca94f97\"],\"text\":\"2024 Global Customer Engagement Review\"},{\"_key\":\"d7edc0b136cd2\",\"_type\":\"span\",\"marks\":[],\"text\":\", which reveals three global marketing trends as well as important customer engagement developments by industry.\"}],\"markDefs\":[{\"_key\":\"df3b0ca94f97\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/2024-global-customer-engagement-review\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/9b088604f3e19ee2f709877e675ba9a8b78e14e1-1200x628.png\",\"publishedDate\":\"2024-09-02T16:14:40.992Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9b088604f3e19ee2f709877e675ba9a8b78e14e1-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Discover the top 2024 health and wellness marketing trends according to the fourth-annual Braze Global Customer Engagement Review.\",\"pageTitle\":\"2024 Health and Wellness Marketing Trends to Watch\",\"slug\":{\"_type\":\"slug\",\"current\":\"2024-health-and-wellness-marketing-trends\"}},\"title\":\"2024 Health and Wellness Marketing Trends to Watch\"},{\"_id\":\"a324ea30-eef1-48e6-929b-7f8a57088439\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"63cd2c43de29\",\"_type\":\"block\",\"children\":[{\"_key\":\"5106dcd8d68e\",\"_type\":\"span\",\"marks\":[],\"text\":\"A customer retention strategy is where long-term growth lives. It turns a single purchase into an ongoing relationship, and a loyal user into an advocate. While acquisition still matters, building a sustainable business means investing in strategies that help customers stay active, engaged, and connected to your brand.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a14aed1fc22\",\"_type\":\"block\",\"children\":[{\"_key\":\"ade1068ca8d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"In this guide, we’ll explore what customer retention really means, how to build a strategy around it, and the metrics that matter. You’ll also find 13 proven marketing strategies for improving retention, and real-world examples of how brands are making it happen.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"04ca8aa7c21f\",\"_type\":\"block\",\"children\":[{\"_key\":\"69e4a587421f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"93fcbabfcdd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbfa812fdc95\",\"_type\":\"span\",\"marks\":[\"731cb14cf15c\"],\"text\":\"What is customer retention, and why does it matter?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"731cb14cf15c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-retention-strategies#why\"}],\"style\":\"normal\"},{\"_key\":\"c9170733549a\",\"_type\":\"block\",\"children\":[{\"_key\":\"20d3bac53505\",\"_type\":\"span\",\"marks\":[\"3ee87ac9d566\"],\"text\":\"What is a customer retention strategy?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"3ee87ac9d566\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-retention-strategies#what\"}],\"style\":\"normal\"},{\"_key\":\"5b1379232569\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8b09bb137ce\",\"_type\":\"span\",\"marks\":[\"3ced5cb74d1a\"],\"text\":\"Key metrics that drive a successful customer retention program\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"3ced5cb74d1a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-retention-strategies#metrics\"}],\"style\":\"normal\"},{\"_key\":\"d3dcc1a5a5ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"c88ff2b81b07\",\"_type\":\"span\",\"marks\":[\"344fc5d0671f\"],\"text\":\"11 customer and client retention strategies\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"344fc5d0671f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-retention-strategies#strategies\"}],\"style\":\"normal\"},{\"_key\":\"6f9eb19f0242\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc34c6ff2c18\",\"_type\":\"span\",\"marks\":[\"6f5a75cf9a0c\"],\"text\":\"Customer retention marketing strategies that actually work\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6f5a75cf9a0c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-retention-strategies#success\"}],\"style\":\"normal\"},{\"_key\":\"808b2cf4fb00\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c977481753d\",\"_type\":\"span\",\"marks\":[\"bc4edcfe09ae\"],\"text\":\"Final thoughts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"bc4edcfe09ae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-retention-strategies#conclusion\"}],\"style\":\"normal\"},{\"_key\":\"6f2968b79fd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"edf24081706a\",\"_type\":\"span\",\"marks\":[\"06c14f44e71f\"],\"text\":\"Customer retention strategy FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"06c14f44e71f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-retention-strategies#faqs\"}],\"style\":\"normal\"},{\"_key\":\"c1060d788755\",\"_type\":\"anchor\",\"anchorId\":\"why\"},{\"_key\":\"c930eb40cc71\",\"_type\":\"block\",\"children\":[{\"_key\":\"78fd21a1a40b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is customer retention, and why does it matter?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7fa10188492a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7879a0c83794\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer retention is all about keeping your customers coming back and consistently meeting their needs. It's not just about a single campaign or touchpoint; rather, it's the result of ongoing, relevant engagement over time. When customers remain loyal, they tend to engage more deeply, make more purchases, and even recommend your brand to their friends.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d8156a2a5eb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e88051f87efb\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers and customer relationship management (CRM) teams who might be under pressure to drive growth and stretch budgets, customer retention strategies can offer an effective and efficient way forward. 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It’s the deliberate set of actions, campaigns, and messages you design to keep customers engaged over time.\"}],\"markDefs\":[{\"_key\":\"6517e586873f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/complete-guide-to-retention-marketing\"}],\"style\":\"normal\"},{\"_key\":\"01369adf6597\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c0a90b4b256\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than relying on isolated tactics, a good customer retention strategy bridges the gap between channels and touchpoints, like using customer data, journey insights, and \"},{\"_key\":\"c88ba443da57\",\"_type\":\"span\",\"marks\":[\"3e9f645aebf6\"],\"text\":\"real-time personalization to shape experiences\"},{\"_key\":\"396ec3b990c4\",\"_type\":\"span\",\"marks\":[],\"text\":\" that resonate with audiences and keep them coming back.\"}],\"markDefs\":[{\"_key\":\"3e9f645aebf6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/real-time-personalization\"}],\"style\":\"normal\"},{\"_key\":\"c378a93d21ad\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"f4420e5f0bb1\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/2024-retention-guide\"}}],\"body\":[{\"_key\":\"5bd99bbd14e4_deduped_1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e943831a83d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Check out this exclusive Braze playbook to uncover:\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Retention by Design: Your Anti-Churn Playbook\"},{\"_key\":\"5017bb1adcf4\",\"_type\":\"anchor\",\"anchorId\":\"metrics\"},{\"_key\":\"1cac463f33e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ab64ba6c3e6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key metrics that drive a successful customer retention program\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0ac2336df07b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f4259212f30\",\"_type\":\"span\",\"marks\":[],\"text\":\"A strong customer retention program is driven by data, specifically, the kind that tells you who’s sticking around, who’s slipping away, and what’s actually making a difference along the journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b388be73ee3\",\"_type\":\"block\",\"children\":[{\"_key\":\"68b162fa77f6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tracking the right metrics helps \"},{\"_key\":\"2da1ab484504\",\"_type\":\"span\",\"marks\":[\"5ac430a0ee2f\"],\"text\":\"lifecycle marketing\"},{\"_key\":\"845a997f14e4\",\"_type\":\"span\",\"marks\":[],\"text\":\" and CRM teams spot patterns, measure impact, and improve customer retention efforts over time. Here are the key ones to know:\"}],\"markDefs\":[{\"_key\":\"5ac430a0ee2f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/growth-marketers-and-lifecycle-marketing\"}],\"style\":\"normal\"},{\"_key\":\"184afd7de31b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c8dff0675a5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to calculate your customer retention rate (CRR)\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4627f9b04d83\",\"_type\":\"block\",\"children\":[{\"_key\":\"c16a7a1333bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your customer retention rate (CRR) shows the percentage of customers who continue to do business with you over a set period. It’s a snapshot of how well your brand is holding attention and delivering ongoing value. Here’s how to \"},{\"_key\":\"1a4bbff49c94\",\"_type\":\"span\",\"marks\":[\"733b4ea852d7\"],\"text\":\"calculate your retention rate\"},{\"_key\":\"fe3f8da525fa\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"733b4ea852d7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/calculate-retention-rate\"}],\"style\":\"normal\"},{\"_key\":\"f7df8b8d357d\",\"_type\":\"block\",\"children\":[{\"_key\":\"81a25a3ddff4\",\"_type\":\"span\",\"marks\":[],\"text\":\"The formula: \"},{\"_key\":\"e833ce2fdbbb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"CRR = ((E – N) / S) x 100\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"436f20525a28\",\"_type\":\"block\",\"children\":[{\"_key\":\"0369e4eb18b4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"E\"},{\"_key\":\"1a6e9e11fbdb\",\"_type\":\"span\",\"marks\":[],\"text\":\" = Number of customers at the end of the period\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e06c6a0f346\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d542e9a88e5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"N\"},{\"_key\":\"f5c95f76f26b\",\"_type\":\"span\",\"marks\":[],\"text\":\" = New customers acquired during the period\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"58d58516ff61\",\"_type\":\"block\",\"children\":[{\"_key\":\"4553734cdf79\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"S\"},{\"_key\":\"d4193a607977\",\"_type\":\"span\",\"marks\":[],\"text\":\" = Customers at the start of the period\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1e0846da449\",\"_type\":\"block\",\"children\":[{\"_key\":\"245c94b40b83\",\"_type\":\"span\",\"marks\":[],\"text\":\"This metric is the opposite of your customer churn rate, and gives you a quick pulse on retention, but it works best when paired with behavioral data and campaign analytics.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1354d0ba8f57\",\"_type\":\"block\",\"children\":[{\"_key\":\"a26fbf5da2f9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Other key metrics to watch\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"32ede3b3bd05\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c9b9ad3ba98\",\"_type\":\"span\",\"marks\":[\"6bdb0983a9bc\",\"strong\"],\"text\":\"Churn rate\"},{\"_key\":\"9c506d7fc343\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\":\"},{\"_key\":\"afd2f6da9d2c\",\"_type\":\"span\",\"marks\":[],\"text\":\" The flip side of CRR. A high churn rate means something’s not clicking, and it’s worth digging into where the drop-off is happening. Pro tip: Use tools like \"},{\"_key\":\"2eccf508f725\",\"_type\":\"span\",\"marks\":[\"cd1591d76c06\"],\"text\":\"Predictive Churn\"},{\"_key\":\"d6565bbfde10\",\"_type\":\"span\",\"marks\":[],\"text\":\" to stop churn before it happens.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6bdb0983a9bc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/solutions/reduce-churn\"},{\"_key\":\"cd1591d76c06\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-predictive-churn\"}],\"style\":\"normal\"},{\"_key\":\"ca413884f19c\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c3e333689d1\",\"_type\":\"span\",\"marks\":[\"e386b9d0680e\",\"strong\"],\"text\":\"Customer lifetime value\"},{\"_key\":\"77d737931b6a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" (LTV):\"},{\"_key\":\"529682376d39\",\"_type\":\"span\",\"marks\":[],\"text\":\" Tracks the total revenue a customer is expected to bring over time. Higher LTV often correlates with higher retention.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e386b9d0680e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-lifetime-value-metrics\"}],\"style\":\"normal\"},{\"_key\":\"278bed2f3641\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ebd90c9c2c5\",\"_type\":\"span\",\"marks\":[\"7e5f95ad83a7\",\"strong\"],\"text\":\"Repeat purchase rate\"},{\"_key\":\"b4eb8c5dbe80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\":\"},{\"_key\":\"90251d4df281\",\"_type\":\"span\",\"marks\":[],\"text\":\" Especially useful for eCommerce—how often are customers coming back to buy again?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"7e5f95ad83a7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/retention-what-it-is-how-to-measure-it-and-smart-ways-to-boost-it\"}],\"style\":\"normal\"},{\"_key\":\"96ef6d0ff20e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a597181fee93\",\"_type\":\"span\",\"marks\":[\"cb861927aba9\",\"strong\"],\"text\":\"Product or content engagement\"},{\"_key\":\"24e03a6a343e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\":\"},{\"_key\":\"08ccb63ee40e\",\"_type\":\"span\",\"marks\":[],\"text\":\" Opens, clicks, session time, and feature usage offer real-time indicators of customer interest and intent.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cb861927aba9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/solutions/increase-engagement\"}],\"style\":\"normal\"},{\"_key\":\"86784d7264ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b68113dbc42\",\"_type\":\"span\",\"marks\":[\"2b4b9cc03680\",\"strong\"],\"text\":\"Net promoter scores (NPS) and customer satisfaction scores (CSAT)\"},{\"_key\":\"6ffaaeb79053\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\":\"},{\"_key\":\"d00fbf826feb\",\"_type\":\"span\",\"marks\":[],\"text\":\" Direct feedback is a powerful supplement to behavioral data, especially when tied to messaging moments or key lifecycle stages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"2b4b9cc03680\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/building-long-term-customer-loyalty\"}],\"style\":\"normal\"},{\"_key\":\"9d23528b1868\",\"_type\":\"anchor\",\"anchorId\":\"strategies\"},{\"_key\":\"adc86d22285a\",\"_type\":\"block\",\"children\":[{\"_key\":\"deb42fd358e5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"11 Customer and client retention strategies\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ae6fcfdf511f\",\"_type\":\"block\",\"children\":[{\"_key\":\"61c178028eea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer and client retention is built through relevant, timely, and consistent engagement. That means going beyond one-off discounts or loyalty points, and really understanding what matters to your customers. You can then respond in ways that reflect their behavior, preferences, and stage in their journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fb72b354ee8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca327b9c9886\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Personalize messaging across the full customer journey\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"76d40e65be04\",\"_type\":\"block\",\"children\":[{\"_key\":\"014ed6999065\",\"_type\":\"span\",\"marks\":[],\"text\":\"Effective personalization adapts to context. Marketers can use \"},{\"_key\":\"fe4958ca31d2\",\"_type\":\"span\",\"marks\":[\"601da2d47360\"],\"text\":\"Liquid logic\"},{\"_key\":\"85e8a960c5c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and dynamic personalization tools to serve messages that reflect a customer’s behavior, location, or interests. That might mean tailoring an onboarding email based on app activity, or adjusting product recommendations depending on what someone browsed but didn’t buy..\"}],\"markDefs\":[{\"_key\":\"601da2d47360\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid/conditional_logic\"}],\"style\":\"normal\"},{\"_key\":\"08d5941f7c62\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f51150ed0d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Use lifecycle-triggered campaigns to encourage repeat engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1c5755e8a835\",\"_type\":\"block\",\"children\":[{\"_key\":\"c27f4e15e46a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automated journeys help create rhythm and familiarity. With \"},{\"_key\":\"7f904fc33c4b\",\"_type\":\"span\",\"marks\":[\"d427dda269b9\"],\"text\":\"journey orchestration tools\"},{\"_key\":\"5e82e617f3f0\",\"_type\":\"span\",\"marks\":[],\"text\":\", teams can build multi-step flows based on key lifecycle moments—from welcoming new users to reactivating quiet ones.\"}],\"markDefs\":[{\"_key\":\"d427dda269b9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"296c3577d096\",\"_type\":\"block\",\"children\":[{\"_key\":\"67d55fd21b0a\",\"_type\":\"span\",\"marks\":[],\"text\":\"These campaigns should be able to adapt to user actions in real time, helping guide customers from first conversion to long-term usage with relevant, supportive touchpoints.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1e6e033bf3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"31012827c72a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Strengthen loyalty with targeted rewards and recognition\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d395e176773a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d797d723d94\",\"_type\":\"span\",\"marks\":[],\"text\":\"Loyalty doesn’t always need points cards and spend-related prizes. Sometimes, a timely reward or thank-you message goes further.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1fbee42159d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bf2f1c745ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can spotlight high-value customers or those at risk of churning and deliver experiences that make them feel recognized. That could be a bonus offer, early access to a new feature, or an exclusive invite based on engagement patterns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2520a7edad84\",\"_type\":\"block\",\"children\":[{\"_key\":\"d13a0e5aacd9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Predict churn, and act before it happens\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f2ed4fae194f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0a57dccdb8f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Waiting for customers to leave is too late. With \"},{\"_key\":\"0192b54c809e\",\"_type\":\"span\",\"marks\":[\"d509d28eeaf5\"],\"text\":\"Braze Predictive Churn\"},{\"_key\":\"d5f1dda460c2\",\"_type\":\"span\",\"marks\":[],\"text\":\", you can spot signs of disengagement early and tailor your outreach accordingly.\"}],\"markDefs\":[{\"_key\":\"d509d28eeaf5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/churn-prediction\"}],\"style\":\"normal\"},{\"_key\":\"1232e24a24a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"588f2e55db20\",\"_type\":\"span\",\"marks\":[],\"text\":\"That might mean sending a re-engagement offer to users whose app usage is dipping or offering live support to a customer who hasn’t opened your last few emails. These proactive nudges help reduce churn without relying on guesswork.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13c0379777ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"80fff2960608\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Use in-app and mobile messaging to guide the experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8b9636b376a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d8cae93d9a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mobile retention depends on timely, relevant communication, especially when users are active in your app. From feature walkthroughs and useful reminders to promo codes or goal progress, push and in-app messages can support customers in the moment and keep them moving forward.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8db300e60a7\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"cbd43b6664fe\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/push-notifications\"}}],\"body\":[{\"_key\":\"b64dd9779339\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6a9b84d668f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Get the guide today to uncover what’s holding marketers back from using push better.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Are your push notifications stuck in the past?\"},{\"_key\":\"23f6f458a1a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"fba2b3695978\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"6. Reinforce value with educational content\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"683362aa3c01\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a3300febbd7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customers are more likely to stick around when they understand how to get the most out of what you offer. Educational messaging—delivered through email, in-app, or \"},{\"_key\":\"4e8bff4e6ef3\",\"_type\":\"span\",\"marks\":[\"bf055bd5037f\"],\"text\":\"SMS\"},{\"_key\":\"b087f731454c\",\"_type\":\"span\",\"marks\":[],\"text\":\"—can reinforce value and reduce confusion.\"}],\"markDefs\":[{\"_key\":\"bf055bd5037f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/sms\"}],\"style\":\"normal\"},{\"_key\":\"c415768c857c\",\"_type\":\"block\",\"children\":[{\"_key\":\"409b212162d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Build sequences that onboard new users, teach advanced features, or surface FAQs at the right time. For brands with more complex products or services, this kind of guidance often translates directly into better retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"469a2d23ce7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"52c85309c6c2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"7. Build feedback loops into your lifecycle campaigns\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5c306474b434\",\"_type\":\"block\",\"children\":[{\"_key\":\"349564be9f2a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retention improves when customers feel heard. Embedding feedback prompts into your customer journey helps surface issues early and spot opportunities for improvement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dddd4bf5bba3\",\"_type\":\"block\",\"children\":[{\"_key\":\"836f02254e44\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using surveys, you can trigger feedback collection after specific milestones, like a first purchase, subscription renewal, or support interaction, and then act on the results. That might mean launching a follow-up campaign, adjusting messaging, or simply closing the loop with a thank you.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5854c97436d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"31e967909cc7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"8. Time your messages around real-world behavior\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c516d2340ad4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3dac8d0f3f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"The timing of a message can matter as much as its content. With features like \"},{\"_key\":\"90359e0a32c6\",\"_type\":\"span\",\"marks\":[\"3296dcf77633\"],\"text\":\"Intelligent Timing\"},{\"_key\":\"4d71c040b6f1\",\"_type\":\"span\",\"marks\":[],\"text\":\", marketers can automatically send messages when each customer is most likely to engage.\"}],\"markDefs\":[{\"_key\":\"3296dcf77633\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/intelligence/intelligent_timing\"}],\"style\":\"normal\"},{\"_key\":\"4c59b80752ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b2b8724fb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"From abandoned cart reminders to re-order prompts, sending messages when they’re most welcome helps build retention through consistency and trust, not pressure.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a1c859845ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"e44e997b0fdc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"9. Make segmentation smarter and more dynamic\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"aa12bca16a13\",\"_type\":\"block\",\"children\":[{\"_key\":\"2846f6e3bd1c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Static lists get stale fast. \"},{\"_key\":\"b98f9d7c2600\",\"_type\":\"span\",\"marks\":[\"35b4e6990616\"],\"text\":\"Dynamic segmentation\"},{\"_key\":\"0349e6a89d7f\",\"_type\":\"span\",\"marks\":[],\"text\":\" lets you group customers based on behaviors, preferences, or lifecycle stage, and then update those audiences in real time as people move in and out of those segments.\"}],\"markDefs\":[{\"_key\":\"35b4e6990616\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/dynamic-segmentation\"}],\"style\":\"normal\"},{\"_key\":\"95e420a55d8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c14dd05aa70c\",\"_type\":\"span\",\"marks\":[],\"text\":\"That means you can send upgrade offers to high-frequency buyers or deliver different loyalty perks depending on past activity—targeting users as they become a part of those groups.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ecca4258d9a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6754d883de82\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"10. Recognize milestones and meaningful moments\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"51a254cc90cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"84b78aa49a5d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Celebrating a customer’s first purchase, anniversary, or even a weekly login streak can be a small but powerful gesture. These touchpoints help reinforce connection, nd show customers that their activity is valued.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"470aab8bb6c2\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"d133736d9d5c\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-inspiration-guide\"}}],\"body\":[{\"_key\":\"1b9b7c3ff72b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f65a7eede0f\",\"_type\":\"span\",\"marks\":[],\"text\":\"This collection of 50 inspirational use cases—inspired by real campaigns carried out by Braze customers—can be easily customized to fit your unique needs and address your unique challenges.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Need to brainstorm new messaging and find innovative ways to meet your business goals?\"},{\"_key\":\"354fae65fcb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc6866af2b06\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"11. Create win-back campaigns\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cc3d3ccee9d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"622093b07a05\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not every lapsed customer needs a hard sell. Sometimes, a simple check-in is a customer needs. Whatever it takes, build \"},{\"_key\":\"4b33957dc9a9\",\"_type\":\"span\",\"marks\":[\"522928ef4238\"],\"text\":\"win-back journeys\"},{\"_key\":\"0a34f44af663\",\"_type\":\"span\",\"marks\":[],\"text\":\" using re-engagement triggers, behavioral filters, and personalized messaging to remind customers why they love your brand.\"}],\"markDefs\":[{\"_key\":\"522928ef4238\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/what-is-a-win-back-campaign-anyway\"}],\"style\":\"normal\"},{\"_key\":\"f814ada396ac\",\"_type\":\"anchor\",\"anchorId\":\"success\"},{\"_key\":\"35fe7da9d757\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c879e76a44c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer retention marketing strategies that actually work\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"da8796d46291\",\"_type\":\"block\",\"children\":[{\"_key\":\"84d63f2149c9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retention strategies are most effective when they’re rooted in real behavior, and nothing shows that better than seeing how other brands put them to work. The following examples highlight how Braze customers are building smarter journeys, reducing churn, and driving long-term value through personalized, cross-channel engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c24070181951\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a23e0d0948e\",\"_type\":\"span\",\"marks\":[],\"text\":\"These real-life wins offer a practical look at what’s possible.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d30d274e947a\",\"_type\":\"block\",\"children\":[{\"_key\":\"859a0cab8977\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"KFC Ecuador turns up the heat on retention with smarter customer insights\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ba5d04a4c5c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"4be12ec92c8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"With 148 locations across the country, \"},{\"_key\":\"4cb73e33d013\",\"_type\":\"span\",\"marks\":[\"5570ab2ae814\"],\"text\":\"KFC Ecuador\"},{\"_key\":\"ed2c73725fe5\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a go-to name in the quick service restaurant (QSR) space. But with rising competition and changing consumer habits, the brand needed a better way to stay top of mind between visits and drive more value from its mobile app experience.\"}],\"markDefs\":[{\"_key\":\"5570ab2ae814\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/kfc-ecuador-case-study\"}],\"style\":\"normal\"},{\"_key\":\"b4d202f0c97d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a04c6e1cd76b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"06cd042cfa0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1658a34664b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Although the app was popular for downloading coupons, many users never went on to redeem them. The team lacked deeper insight into user behavior and didn’t have a clear sense of which channels, messages, or offers were resonating across different audience segments.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"230b5646464a\",\"_type\":\"richImage\",\"alt\":\"Three phones with messages from KFC\",\"asset\":{\"_ref\":\"image-454b129d43fb96f121806c867eb7eaef457d475b-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c1dffd5f74ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffeba7fa1fe3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"fd87ec3da61c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d228d9e5442\",\"_type\":\"span\",\"marks\":[],\"text\":\"KFC Ecuador used Braze Canvas to design a campaign that tested the impact of personalized offers like free delivery or free menu items, as well as tested the effectiveness of email versus push. These insights helped the team better understand which combinations of message, channel, and timing drove action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acb061541d78\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc81e6f75cab\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"5fa21f6ed715\",\"_type\":\"block\",\"children\":[{\"_key\":\"39d0eab13be1\",\"_type\":\"span\",\"marks\":[],\"text\":\"By pairing real-time customer data with journey testing and behavioral triggers, KFC Ecuador defined new audience segments and improved the performance of its retention campaigns. The targeted outreach led to a 15% increase in revenue, driven by reduced coupon abandonment and stronger message engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08f172c3c66a\",\"_type\":\"block\",\"children\":[{\"_key\":\"c260369c7238\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Peacock powers long-term retention with personalized year-in-review campaign.\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"37a761e507de\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7fa532d1abd\",\"_type\":\"span\",\"marks\":[\"e800e77b5234\"],\"text\":\"Peacock\"},{\"_key\":\"87af6f8696d1\",\"_type\":\"span\",\"marks\":[],\"text\":\", NBCUniversal’s premium streaming platform, offers a deep mix of live sports, blockbuster films, original series, and fan-favorite content. As a direct-to-consumer service, the team understands that retention is about great content and ongoing engagement that keeps viewers coming back.\"}],\"markDefs\":[{\"_key\":\"e800e77b5234\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/peacock-case-study\"}],\"style\":\"normal\"},{\"_key\":\"22725cb6580f\",\"_type\":\"block\",\"children\":[{\"_key\":\"77dc82457c8e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"66d2af849fd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"d24e938214c2\",\"_type\":\"span\",\"marks\":[],\"text\":\"With millions of users across free and premium tiers, Peacock needed a way to re-engage viewers and reduce churn, particularly during the high-risk end-of-year period. They wanted to strengthen subscriber relationships and convert more free users into long-term paying customers, without compromising on privacy or user trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"096e41acff96\",\"_type\":\"richImage\",\"alt\":\"a phone screen that says 2022 your year in streams\",\"asset\":{\"_ref\":\"image-cce79cc30962215605e59c7f0e53f2932b9269a2-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c4015f6a54f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ac1562d2009\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c1dd0036d6da\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcd8642ca6fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"To build deeper loyalty, Peacock created a personalized year-in-review campaign designed to celebrate each subscriber’s streaming habits. Using Braze and Braze partners \"},{\"_key\":\"e02ef25801f5\",\"_type\":\"span\",\"marks\":[\"ac771829e6e5\"],\"text\":\"mParticle\"},{\"_key\":\"17a114b8c740\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"c1c7988222a7\",\"_type\":\"span\",\"marks\":[\"43bce6ee7b11\"],\"text\":\"Movable Ink\"},{\"_key\":\"4e9202343aab\",\"_type\":\"span\",\"marks\":[],\"text\":\", the team crafted dynamic, data-powered emails that highlighted the genres viewers loved, their most active streaming month, and top binge sessions, without referencing specific titles, in line with privacy regulations.\"}],\"markDefs\":[{\"_key\":\"ac771829e6e5\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/mparticle-integration-with-braze\"},{\"_key\":\"43bce6ee7b11\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/movable-ink\"}],\"style\":\"normal\"},{\"_key\":\"70524002f043\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a91aba9ce83\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Canvas was used to manage full cross-channel reactivation flows. Audiences were segmented based on subscription tier and recent activity, with four targeted versions of the campaign rolled out at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1bc930329e9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae0d1360835c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"5d9fc7ee47d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"76fe45ceced9\",\"_type\":\"span\",\"marks\":[],\"text\":\"The campaign drove clear retention outcomes. Recipients had a 20% lower churn rate over 30 days, a 6% free-to-paid upgrade rate, and a notable lift in return viewing. 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matters\"}],\"markDefs\":[{\"_key\":\"336641fbe32a\",\"_type\":\"link\",\"blank\":false,\"href\":\"customer-acquisition-strategy#why\"}],\"style\":\"normal\"},{\"_key\":\"a41547e1dccd\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ae6266bef440\",\"_type\":\"span\",\"marks\":[\"820f3f796fa7\"],\"text\":\"What is the purpose of a customer acquisition strategy?\"}],\"markDefs\":[{\"_key\":\"820f3f796fa7\",\"_type\":\"link\",\"blank\":false,\"href\":\"customer-acquisition-strategy#purpose\"}],\"style\":\"normal\"},{\"_key\":\"6b64cdcb53c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ddcaa89fc5b0\",\"_type\":\"span\",\"marks\":[\"b2c4db8ad022\"],\"text\":\"What’s the difference between customer acquisition and 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from\"}],\"markDefs\":[{\"_key\":\"fd3f275f3e4f\",\"_type\":\"link\",\"blank\":false,\"href\":\"customer-acquisition-strategy#inspiration\"}],\"style\":\"normal\"},{\"_key\":\"6109cf4c84a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"eee860b5b0830\",\"_type\":\"span\",\"marks\":[\"ffcd4e7f2f66\"],\"text\":\"How to measure customer acquisition\"}],\"markDefs\":[{\"_key\":\"ffcd4e7f2f66\",\"_type\":\"link\",\"blank\":false,\"href\":\"customer-acquisition-strategy#measure\"}],\"style\":\"normal\"},{\"_key\":\"53ed77d762ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e16018c30540\",\"_type\":\"span\",\"marks\":[\"90c58eefaacb\"],\"text\":\"Final 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A well-structured strategy invests resources in the right places, balancing short-term wins with long-term growth. 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It involves strategies like personalized communication, loyalty programs, and excellent customer support to build long-term relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14bddf7c0c1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a75d468ffe0d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Both fuel growth, with acquisition bringing in new sales and customers, and retention maximizing lifetime value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b3ce97d34d04\",\"_type\":\"block\",\"children\":[{\"_key\":\"3afe32d194050\",\"_type\":\"span\",\"marks\":[],\"text\":\"The most successful businesses strike a balance between the two so they can attract new customers while keeping existing ones engaged and loyal.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c641dd387762\",\"_type\":\"anchor\",\"anchorId\":\"channels\"},{\"_key\":\"08e08b09c3ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d47842fb3a30\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are customer acquisition channels?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c603cc4fd525\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d2c46306c430\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer acquisition channels are the pathways businesses use to connect with potential customers, introduce them to their brand, and ultimately guide them toward conversion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfcac0449380\",\"_type\":\"block\",\"children\":[{\"_key\":\"a98bc1ee927e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Each channel plays a unique role, whether it’s creating awareness, nurturing interest, or driving action. 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That means leaning into \"},{\"_key\":\"e0904ebc15ff1\",\"_type\":\"span\",\"marks\":[\"3e9665dd9e5a\"],\"text\":\"first-party data\"},{\"_key\":\"e0904ebc15ff2\",\"_type\":\"span\",\"marks\":[],\"text\":\", using \"},{\"_key\":\"e0904ebc15ff3\",\"_type\":\"span\",\"marks\":[\"29de9e485021\"],\"text\":\"cross-channel engagement\"},{\"_key\":\"e0904ebc15ff4\",\"_type\":\"span\",\"marks\":[],\"text\":\", and blending acquisition efforts with activation and retention strategies.\"}],\"markDefs\":[{\"_key\":\"3e9665dd9e5a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/a-complete-guide-to-first-party-data\"},{\"_key\":\"29de9e485021\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/the-craft-of-customer-engagement-1/2007857\"}],\"style\":\"normal\"},{\"_key\":\"b4d693a3a7e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b08078fc5ac70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key customer acquisition channels\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"83ad1f00deb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"785a7239c1d30\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Organic and paid search\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"534021a5e73c\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc313a57c9bd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Search engines remain one of the most powerful customer acquisition tools. Organic search relies on SEO (search engine optimization) to help businesses rank higher in search results, driving consistent, cost-effective traffic over time. Meanwhile, paid search (PPC) campaigns can provide immediate visibility, allowing brands to reach high-intent audiences at the moment they’re searching for a solution. The most effective brands use a combination of both so they dominate relevant search queries through strategic content, like blog posts and ad placements.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f5ff59e098a\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ea60ad6f60e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Social media (organic and paid)\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"bde415a3053b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d80b43e7c620\",\"_type\":\"span\",\"marks\":[],\"text\":\"Social media allows brands to engage with their audience where they spend their time, but success requires the right mix of organic presence and paid amplification. Organic social media helps build trust, brand identity, and long-term engagement through valuable content and community interaction. Paid social media, on the other hand, accelerates reach by using targeted ads, helping brands cut through the noise and get their message in front of high-intent users. A data-driven, test-and-learn approach helps optimize ad spend for real customer acquisition, not just vanity metrics.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b98457089f1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ea188d7d04b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Customer engagement marketing\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e6535acc6f21\",\"_type\":\"block\",\"children\":[{\"_key\":\"9854e89c20070\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the rise of new marketing channels, brands have many tools at their disposal to acquire customers through channels like email. Cross-channel customer engagement works best when brands focus on personalization, segmentation, and delivering value from the first touchpoint. Whether through a well-timed welcome series, exclusive offers, or educational content, brands can move potential customers from interest to action while maintaining direct, first-party relationships. For example, \"},{\"_key\":\"9854e89c20071\",\"_type\":\"span\",\"marks\":[\"0e56b154c97d\"],\"text\":\"eCommerce brands\"},{\"_key\":\"9854e89c20072\",\"_type\":\"span\",\"marks\":[],\"text\":\" could leverage abandoned cart campaigns in order to get customers to make that first purchase.\"}],\"markDefs\":[{\"_key\":\"0e56b154c97d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ecommerce-personalization-guide\"}],\"style\":\"normal\"},{\"_key\":\"e00612e137ec\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"21ad7c624aa4\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/engagement-in-action-acquisition-guide\"}}],\"body\":[{\"_key\":\"3e4a783f56b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a465139fbd970\",\"_type\":\"span\",\"marks\":[],\"text\":\"This guide delves into effective, privacy-conscious strategies for both acquisition and activation, helping you build a robust customer engagement program.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Acquisition in action: Attracting new customers and keeping them engaged\"},{\"_key\":\"5147b6da1589\",\"_type\":\"block\",\"children\":[{\"_key\":\"a570c26182b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Traditional advertising (TV, radio, OOH)\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"f90dd275b79e\",\"_type\":\"block\",\"children\":[{\"_key\":\"382f1086f9d70\",\"_type\":\"span\",\"marks\":[],\"text\":\"While digital dominates modern acquisition strategies, traditional advertising—such as TV, radio, and out-of-home (OOH) campaigns—still plays a role in customer acquisition. These methods work best when integrated with digital channels, such as pairing a billboard with a QR code for seamless conversion tracking or combining TV ads with digital retargeting campaigns. By bridging traditional and digital, brands can create cohesive, multi-channel experiences that drive impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5137c9f00e5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0089859716390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you’ve chosen your channels, it’s time to think holistically about activation and engagement, so that every new user experiences value from day one.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"458b9d8b4dc4\",\"_type\":\"anchor\",\"anchorId\":\"case-studies\"},{\"_key\":\"e52da7de6fe5\",\"_type\":\"block\",\"children\":[{\"_key\":\"474acd618a4a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer acquisition case studies\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"be690354d81b\",\"_type\":\"block\",\"children\":[{\"_key\":\"de25766dd4d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s easier to envision what a customer acquisition strategy could do for your business when you see how it actually works in the real world. In these three real-life cases, brands looking to engage customers more fully throughout the customer’s journey took the next customer acquisition steps by working with Braze to improve a number of outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b4c29166a42\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9429a64c9d70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dialing up deposits: Wealthsimple's device-driven acquisition strategy\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a4963863035f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e138c9b979390\",\"_type\":\"span\",\"marks\":[\"8d557b49f699\"],\"text\":\"Wealthsimple\"},{\"_key\":\"e138c9b979391\",\"_type\":\"span\",\"marks\":[],\"text\":\", a leading Canadian money management platform, sought to deepen client relationships and position itself as the primary financial partner for its users.\"}],\"markDefs\":[{\"_key\":\"8d557b49f699\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/wealthsimple-case-study\"}],\"style\":\"normal\"},{\"_key\":\"a8210c7042df\",\"_type\":\"block\",\"children\":[{\"_key\":\"f20905e83c1b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To achieve this, they launched a new acquisition campaign offering a complimentary mobile phone to clients who transferred a specified amount of assets into their Wealthsimple accounts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ebaf71d5083\",\"_type\":\"block\",\"children\":[{\"_key\":\"81e177f8b4a60\",\"_type\":\"span\",\"marks\":[],\"text\":\"This straightforward incentive was aimed at new client acquisition and encouraged existing ones to consolidate their financial assets with Wealthsimple.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b454f8c9b2b1\",\"_type\":\"richImage\",\"alt\":\"a web page that says make a deposit secure your phone\",\"asset\":{\"_ref\":\"image-624becc3aef931446b87f890ee475685d814dad0-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"5e1f52075a87\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee863e485fd80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leveraging Braze, Wealthsimple executed a multi-channel strategy encompassing emails, in-app messages, and \"},{\"_key\":\"ee863e485fd81\",\"_type\":\"span\",\"marks\":[\"ae759d0aa5aa\"],\"text\":\"Braze Content Cards\"},{\"_key\":\"ee863e485fd82\",\"_type\":\"span\",\"marks\":[],\"text\":\" to promote the offer and streamline the registration process. The campaign yielded remarkable results:\"}],\"markDefs\":[{\"_key\":\"ae759d0aa5aa\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/9-tips-and-tricks-for-braze-content-cards\"}],\"style\":\"normal\"},{\"_key\":\"4b559bb8f2ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"75b4841806b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Record-breaking deposits: The team experienced a 40% increase in quarterly net deposits, including a record-breaking month.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cfa3c547a460\",\"_type\":\"block\",\"children\":[{\"_key\":\"cec723d322de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"High engagement: 20% of clients who received the campaign registered for the promotion.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"742bc9c1823e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7881035064e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Effective acquisition: 25% of all participants were new client acquisitions, highlighting the campaign's success in attracting new customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"996cdde7b0f0\",\"_ref\":\"imported-craft-testimonial-from-doc-916088-block-3\",\"_type\":\"testimonialReference\"},{\"_key\":\"7579afd22219\",\"_type\":\"block\",\"children\":[{\"_key\":\"194eb959e3a10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Redefining rewards: Virgin Red's data-driven acquisition journey\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e927a752ed8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf83c44201d50\",\"_type\":\"span\",\"marks\":[\"67900521cbc8\"],\"text\":\"Virgin Red\"},{\"_key\":\"cf83c44201d51\",\"_type\":\"span\",\"marks\":[],\"text\":\", the loyalty program of the Virgin Group, wanted to streamline its customer engagement processes and bolster member acquisition. Initially utilizing three separate tools for transactional emails, marketing emails, and push notifications, the team faced challenges in data integration and operational efficiency.\"}],\"markDefs\":[{\"_key\":\"67900521cbc8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/virgin-red-case-study\"}],\"style\":\"normal\"},{\"_key\":\"a05f905423c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"7eba61dc5c540\",\"_type\":\"span\",\"marks\":[],\"text\":\"To address these issues, Virgin Red adopted the Braze customer engagement platform, aiming to simplify their tech stack and enhance cross-channel personalization.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b51526f004eb\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-00769af76fd2881c526a6efdd26662a5f99f9d85-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"07f86217aff5\",\"_type\":\"block\",\"children\":[{\"_key\":\"07f61d62b2260\",\"_type\":\"span\",\"marks\":[],\"text\":\"By integrating \"},{\"_key\":\"07f61d62b2261\",\"_type\":\"span\",\"marks\":[\"5aa0489f7a55\"],\"text\":\"BrazeCloud Data Ingestion\"},{\"_key\":\"07f61d62b2262\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI) with their existing \"},{\"_key\":\"07f61d62b2263\",\"_type\":\"span\",\"marks\":[\"4bf8e9fb83f7\"],\"text\":\"Snowflake\"},{\"_key\":\"07f61d62b2264\",\"_type\":\"span\",\"marks\":[],\"text\":\" data warehouse, Virgin Red seamlessly ingested member attributes—such as location, points balance, and preferences—into their messaging strategies.\"}],\"markDefs\":[{\"_key\":\"5aa0489f7a55\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-cloud-data-ingestion\"},{\"_key\":\"4bf8e9fb83f7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility/data_warehouses/snowflake/\"}],\"style\":\"normal\"},{\"_key\":\"bd385125a3f4\",\"_type\":\"richImage\",\"alt\":\"a diagram showing the flow of data from snowflake to dbt\",\"asset\":{\"_ref\":\"image-b8d680be9cdd2f1abd3afafc80a136e93d36d62e-2400x1298-png\",\"_type\":\"reference\"}},{\"_key\":\"b7b7a020a768\",\"_type\":\"block\",\"children\":[{\"_key\":\"afb21df5fc60\",\"_type\":\"span\",\"marks\":[],\"text\":\"This integration allowed the marketing team to execute campaigns with minimal engineering support. One notable initiative was an IP warmup campaign, during which 469,000 emails were sent, achieving a 45% open rate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7bb6dddeeaf8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c7a74e9cff50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Over 7,000 members clicked to learn more about the Friend Referral Program, leading to a significant uptick in new member sign-ups. This data-driven approach not only streamlined operations but also increased member acquisition.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e3230fb07b4\",\"_ref\":\"imported-craft-testimonial-from-doc-713112-block-713559\",\"_type\":\"testimonialReference\"},{\"_key\":\"9152642921b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"5fccb8f269790\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sweating the data: ClassPass's precision-driven acquisition workout\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1252a495883d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9564a4cd103c0\",\"_type\":\"span\",\"marks\":[\"e412190ea2ec\"],\"text\":\"ClassPass\"},{\"_key\":\"9564a4cd103c1\",\"_type\":\"span\",\"marks\":[],\"text\":\", a leading fitness and wellness subscription service, wanted to increase its customer acquisition efforts by optimizing paid social media advertising. The company faced challenges with manual audience targeting processes, which were time-consuming and prone to errors.\"}],\"markDefs\":[{\"_key\":\"e412190ea2ec\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/classpass-case-study\"}],\"style\":\"normal\"},{\"_key\":\"30e7841a2357\",\"_type\":\"block\",\"children\":[{\"_key\":\"e164935f24690\",\"_type\":\"span\",\"marks\":[],\"text\":\"To address these issues, ClassPass integrated \"},{\"_key\":\"e164935f24691\",\"_type\":\"span\",\"marks\":[\"e0a815066136\"],\"text\":\"Braze Audience Sync\"},{\"_key\":\"e164935f24692\",\"_type\":\"span\",\"marks\":[],\"text\":\", enabling real-time synchronization of customer data for more precise ad targeting across platforms like Facebook, Google, and TikTok.\"}],\"markDefs\":[{\"_key\":\"e0a815066136\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/build-more-relevant-and-cost-effective-ads-with-braze-audience-sync\"}],\"style\":\"normal\"},{\"_key\":\"c25c3795f592\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-9b50fc3c42854ea8f1253516f67e56c440f30b3f-2400x1250-png\",\"_type\":\"reference\"}},{\"_key\":\"b770db007455\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca7ee00f1b350\",\"_type\":\"span\",\"marks\":[],\"text\":\"This strategic move led to a 2% increase in conversion rates on TikTok and saved the marketing team two hours per month per social channel, totaling six hours monthly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8150ebde5408\",\"_ref\":\"imported-craft-testimonial-from-doc-731335-block-3\",\"_type\":\"testimonialReference\"},{\"_key\":\"86dc5ddb6184\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbb8f72ba7ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging real-time customer behavior and first-party data, ClassPass refined its audience targeting, resulting in more effective acquisition campaigns and improved operational efficiency.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"564ab20b2994\",\"_type\":\"anchor\",\"anchorId\":\"inspiration\"},{\"_key\":\"8a40be4c4910\",\"_type\":\"block\",\"children\":[{\"_key\":\"16527889e3e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer acquisition steps you can take inspiration from\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ef3036684f35\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf3a6fa9dbde0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want some inspiration on where to get started? Take a look at these seven customer and client acquisition strategies and example use cases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"037b3d535fbe\",\"_type\":\"block\",\"children\":[{\"_key\":\"da49667da66c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Data-driven personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ed08f15720d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"01b1a233aa060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization helps businesses acquire high-value customers faster by sending potential users relevant content and offers from the first interaction. Using first-party data allows brands to create hyper-relevant experiences that drive conversions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66bf0fd61749\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff741fb2ec330\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Case in action: \"},{\"_key\":\"ff741fb2ec331\",\"_type\":\"span\",\"marks\":[\"8712be3af578\"],\"text\":\"Tapas\"},{\"_key\":\"ff741fb2ec332\",\"_type\":\"span\",\"marks\":[],\"text\":\" boosts retention by 100%\"}],\"markDefs\":[{\"_key\":\"8712be3af578\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/tapas-case-study\"}],\"style\":\"normal\"},{\"_key\":\"17d5279b3eb8\",\"_type\":\"block\",\"children\":[{\"_key\":\"030b8b9fd8060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Digital publisher Tapas used first-party data and action-based triggers to deliver personalized recommendations, leading to a 100% increase in user retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"96e8ac4c49ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"e47bc02b03fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Referral and incentive programs\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"db3c4acccbd2\",\"_type\":\"block\",\"children\":[{\"_key\":\"10dce4b466390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Referral programs turn happy customers into acquisition engines by rewarding them for bringing in new users. Strategic incentives, such as discounts or perks, encourage more people to take action while keeping acquisition costs low.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f1e05f32459\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e54a3d2036e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Case in action:\"},{\"_key\":\"7e54a3d2036e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"7e54a3d2036e2\",\"_type\":\"span\",\"marks\":[\"f9235094e666\"],\"text\":\"Wealthsimple’s\"},{\"_key\":\"7e54a3d2036e3\",\"_type\":\"span\",\"marks\":[],\"text\":\" incentive-driven growth\"}],\"markDefs\":[{\"_key\":\"f9235094e666\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/wealthsimple-case-study\"}],\"style\":\"normal\"},{\"_key\":\"66e2dc348038\",\"_type\":\"block\",\"children\":[{\"_key\":\"b533a1318d130\",\"_type\":\"span\",\"marks\":[],\"text\":\"Wealthsimple offered free mobile devices to customers who transferred assets into their accounts, leading to a 40% increase in net deposits.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4673e53defb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"efde5963140e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Cross-channel engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1064f995e98f\",\"_type\":\"block\",\"children\":[{\"_key\":\"2edc9ebef99c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reaching customers across email, push notifications, in-app messaging, and paid media creates seamless acquisition experiences. Businesses that integrate multiple channels can see higher engagement and stronger conversions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46ac0814035e\",\"_type\":\"block\",\"children\":[{\"_key\":\"db6677ecfe320\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Case in action:\"},{\"_key\":\"db6677ecfe321\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"db6677ecfe322\",\"_type\":\"span\",\"marks\":[\"28a91e528eee\"],\"text\":\"Grubhub\"},{\"_key\":\"db6677ecfe323\",\"_type\":\"span\",\"marks\":[],\"text\":\"’s multi-channel success\"}],\"markDefs\":[{\"_key\":\"28a91e528eee\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/grubhub-onboarding-case-study\"}],\"style\":\"normal\"},{\"_key\":\"6f98dc344bba\",\"_type\":\"block\",\"children\":[{\"_key\":\"92ad0a4230520\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grubhub used Braze to promote its Grubhub Campus offering, increasing sign-ups by 188% and achieving an 836% ROI.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab5f4546454b\",\"_type\":\"block\",\"children\":[{\"_key\":\"889d98f156150\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Search and social optimization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1734f398c794\",\"_type\":\"block\",\"children\":[{\"_key\":\"f03ef15b36e00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Optimizing paid search, organic search, and social media campaigns helps brands reach high-intent customers at the right moment. First-party data helps refine audience targeting, lowering acquisition costs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4732a3606d18\",\"_type\":\"block\",\"children\":[{\"_key\":\"05474ddacd1f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Case in action:\"},{\"_key\":\"05474ddacd1f1\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"05474ddacd1f2\",\"_type\":\"span\",\"marks\":[\"09a2336394a9\"],\"text\":\"ClassPass\"},{\"_key\":\"05474ddacd1f3\",\"_type\":\"span\",\"marks\":[],\"text\":\" improves ad performance with automation\"}],\"markDefs\":[{\"_key\":\"09a2336394a9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/classpass-case-study\"}],\"style\":\"normal\"},{\"_key\":\"637019d38684\",\"_type\":\"block\",\"children\":[{\"_key\":\"f15e0df966c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"ClassPass integrated Braze Audience Sync to automate real-time customer segmentation across Google, TikTok, and Facebook, increasing conversion rates by 2%.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acf8658ad539\",\"_type\":\"block\",\"children\":[{\"_key\":\"251a921d1e2c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Gated content and lead generation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c95481a80f74\",\"_type\":\"block\",\"children\":[{\"_key\":\"729946f3e9cb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Offering valuable content—such as exclusive reports, whitepapers, or webinars—attracts potential customers and builds a high-quality lead pipeline. Nurturing these leads with personalized follow-ups increases conversion rates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"948613dfe4e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"52240fad63400\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Case in action: \"},{\"_key\":\"52240fad63401\",\"_type\":\"span\",\"marks\":[\"b9efea175947\"],\"text\":\"Virgin Red\"},{\"_key\":\"52240fad63402\",\"_type\":\"span\",\"marks\":[],\"text\":\" enhances lead nurturing\"}],\"markDefs\":[{\"_key\":\"b9efea175947\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/virgin-red-case-study\"}],\"style\":\"normal\"},{\"_key\":\"7cb3d90b7403\",\"_type\":\"block\",\"children\":[{\"_key\":\"4863d103c18b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Virgin Red streamlined email engagement by integrating Braze with Snowflake, driving a 45% open rate and thousands of new user sign-ups.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ee0bd178d65\",\"_type\":\"block\",\"children\":[{\"_key\":\"37e0ff40466e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"6. Strong onboarding and activation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"66f271687144\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2f5a5a8ff880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Onboarding is a crucial part of acquisition—if new users don’t see value quickly, they leave. Guided onboarding flows and activation campaigns improve conversion rates and increase long-term retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"174d16da301c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b22bb57335200\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Case in action:\"},{\"_key\":\"b22bb57335201\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"b22bb57335202\",\"_type\":\"span\",\"marks\":[\"5fead91acf47\"],\"text\":\"Hosco’s\"},{\"_key\":\"b22bb57335203\",\"_type\":\"span\",\"marks\":[],\"text\":\" personalized customer journeys\"}],\"markDefs\":[{\"_key\":\"5fead91acf47\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/hosco-case-study\"}],\"style\":\"normal\"},{\"_key\":\"38eb8eb71d90\",\"_type\":\"block\",\"children\":[{\"_key\":\"17dd5d46f7730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hosco built multi-path onboarding flows based on user behavior, leading to 10,000 job applications and stronger long-term engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e26db98d26b\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbfa426412e70\",\"_type\":\"span\",\"marks\":[],\"text\":\"7. AI and predictive targeting\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"018bde5dca96\",\"_type\":\"block\",\"children\":[{\"_key\":\"61aad5b9f9930\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI-powered automation helps businesses acquire and engage users more efficiently. From predictive lead scoring to real-time engagement triggers, machine learning can lead to better targeting with less manual effort.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54a65c5ae8ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2a627a78e060\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Case in action:\"},{\"_key\":\"b2a627a78e061\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"b2a627a78e062\",\"_type\":\"span\",\"marks\":[\"fe8f3c18f3c9\"],\"text\":\"8fit\"},{\"_key\":\"b2a627a78e063\",\"_type\":\"span\",\"marks\":[],\"text\":\" increases conversions by 3.75X.\"}],\"markDefs\":[{\"_key\":\"fe8f3c18f3c9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/8fit-case-study-predictive\"}],\"style\":\"normal\"},{\"_key\":\"4098e2767c4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"af811739169d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"8fit used \"},{\"_key\":\"af811739169d1\",\"_type\":\"span\",\"marks\":[\"24977a01b6cd\"],\"text\":\"BrazeAI™\"},{\"_key\":\"af811739169d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" segmented users based on their likelihood to purchase to increase conversions by 3.75X.\"}],\"markDefs\":[{\"_key\":\"24977a01b6cd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"8842616c3f00\",\"_type\":\"anchor\",\"anchorId\":\"measure\"},{\"_key\":\"03de8c5aaebd\",\"_type\":\"block\",\"children\":[{\"_key\":\"29eefca5bebe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to measure customer acquisition success\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"38e76fa7b2de\",\"_type\":\"block\",\"children\":[{\"_key\":\"ead924beb7b80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bringing in new customers is exciting, but how do you know if your efforts are actually paying off? Measuring customer acquisition isn’t just about tracking new sign-ups—it’s about understanding the cost, efficiency, and long-term value of those customers. Here’s what to measure and why.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e22cb1113c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bc89a4184480\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer acquisition cost (CAC)\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d104a7aec7b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e6f4d5ecea00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer acquisition cost (CAC) is the total amount spent to gain a new customer. This includes marketing and sales expenses, like advertising, content creation, and sales team costs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b74da7a437a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"1961bb87dd7a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why does this matter? A high CAC without a strong return can mean inefficiencies in your marketing or sales process. The goal is to keep CAC as low as possible while still driving quality customer growth.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3442b9f7b3c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"70ee83f51b930\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer lifetime value (CLV)\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"28ec858c4a32\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb138b32a6150\",\"_type\":\"span\",\"marks\":[],\"text\":\"While CAC tells you how much it costs to acquire a customer, customer lifetime value (CLV) tells you how much revenue that customer is likely to generate over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de0a9b698f88\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c7fa156a8f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ideally, CLV should be significantly higher than CAC so that the money you spend to acquire a customer results in long-term profitability.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e8471985986\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c41dec5721c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Other key metrics beyond CAC and CLV\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"10ab11c056c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdbb08a337b70\",\"_type\":\"span\",\"marks\":[],\"text\":\"To fully understand customer acquisition performance, consider:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"af44ecfa5587\",\"_type\":\"block\",\"children\":[{\"_key\":\"200a193747aa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conversion rates: How many leads actually become paying customers? Low conversion rates may point to targeting or messaging issues.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cb68f8ccc79\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9d628d56a560\",\"_type\":\"span\",\"marks\":[],\"text\":\"Payback period: How long does it take to recoup your acquisition costs? The shorter, the better.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3591e999d0c\",\"_type\":\"block\",\"children\":[{\"_key\":\"2596b147a7460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Channel performance: Which marketing channels bring in the most valuable customers at the lowest cost?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a297ae32130\",\"_type\":\"anchor\",\"anchorId\":\"conclusion\"},{\"_key\":\"25c791a631e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"edfdf6a5a7590\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4787d339330a\",\"_type\":\"block\",\"children\":[{\"_key\":\"352bb8703db10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer acquisition is a long-term investment in your brand’s future. While strategies evolve with technology and consumer behavior, the core principle remains the same–meeting customers where they are and creating experiences that inspire action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c01d22dbcb6\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d160abcc0270\",\"_type\":\"span\",\"marks\":[],\"text\":\"A well-rounded approach to acquisition will mean your brand isn’t just chasing short-term wins but building sustainable growth. Whether through data-driven personalization, seamless cross-channel engagement, or incentive-driven campaigns, the most effective strategies prioritize connection over conversion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab330d4c79a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5c2b4d392db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"At the end of the day, successful acquisition isn’t about getting the most customers—it’s about getting the right ones. By continuously refining your approach and focusing on meaningful \"},{\"_key\":\"c5c2b4d392db1\",\"_type\":\"span\",\"marks\":[\"1672071732f8\"],\"text\":\"customer engagement\"},{\"_key\":\"c5c2b4d392db2\",\"_type\":\"span\",\"marks\":[],\"text\":\", you set the stage for lasting customer relationships and long-term success.\"}],\"markDefs\":[{\"_key\":\"1672071732f8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"1a5248e1b8dc\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"6b6a2b034f4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"15fba2b003110\",\"_type\":\"span\",\"marks\":[],\"text\":\"FAQs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8ae91c8c8617\",\"_type\":\"block\",\"children\":[{\"_key\":\"17555f777dfe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is customer acquisition?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e188eb2d1e7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c9d54e4841e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer acquisition is the process of attracting and converting potential customers into actual buyers of a company's products or services.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe97ab51dcc2\",\"_type\":\"block\",\"children\":[{\"_key\":\"d04d57a1de690\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why is customer acquisition important?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b1d3200bfa56\",\"_type\":\"block\",\"children\":[{\"_key\":\"c462b6a588df0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer acquisition is vital because it drives revenue growth, sustains business operations, and offsets customer attrition by continually bringing in new clientele.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3695fb21cbf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b28f7f65c7510\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are the three stages of customer acquisition?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5c3da0ec56f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1003491b9e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"The three primary stages of customer acquisition are:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ac6a74f3834\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f15e0d2813e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Awareness\"},{\"_key\":\"1f15e0d2813e1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Prospective customers become aware of a product or service.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7f86c902163\",\"_type\":\"block\",\"children\":[{\"_key\":\"6eb92b2a803d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Consideration\"},{\"_key\":\"6eb92b2a803d1\",\"_type\":\"span\",\"marks\":[],\"text\":\": They evaluate the offering against alternatives.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34f045b74c0a\",\"_type\":\"block\",\"children\":[{\"_key\":\"af99091cc2e90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conversion\"},{\"_key\":\"af99091cc2e91\",\"_type\":\"span\",\"marks\":[],\"text\":\": They decide to make a purchase.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b2c9bc6ba2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e60aec1b427c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do awareness, consideration, and conversion contribute to customer acquisition?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"eb8c80e35b41\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b94a12617490\",\"_type\":\"span\",\"marks\":[],\"text\":\"Each stage of a customer’s journey plays a crucial role in guiding prospects toward becoming customers. In the awareness stage, potential customers learn about a product or service. During consideration, they assess its suitability and compare it with other options. Finally, in the conversion stage, they make the decision to purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d34df9139a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"886d1b92f0d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do AI tools help in customer acquisition?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"104cef4685d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"42b1e8c84e430\",\"_type\":\"span\",\"marks\":[],\"text\":\"Artificial Intelligence (AI) tools enhance customer acquisition by analyzing vast amounts of data to identify patterns and predict customer behavior, enabling personalized marketing strategies and efficient targeting.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"856e571f562a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e815a0b309060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are several ways in which AI can improve customer acquisition:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ecfdc9e87c18\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fadc0b257c50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Predictive analytics:\"},{\"_key\":\"9fadc0b257c51\",\"_type\":\"span\",\"marks\":[],\"text\":\" Brands can use AI to analyze user behavior and engagement patterns to predict which leads are most likely to convert. This predictive lead scoring helps prioritize outreach efforts so that marketing resources are focused on high-potential prospects for acquisition.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0d4ab1e070a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"9bcebd39e2480\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalized messaging:\"},{\"_key\":\"9bcebd39e2481\",\"_type\":\"span\",\"marks\":[],\"text\":\" AI tools can segment audiences based on their behaviors and preferences, as well as help create dynamic content that adapts to individual user profiles. This tailored approach increases the relevance of communications, making it more likely that potential customers will engage and ultimately convert.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e713acea323a\",\"_type\":\"block\",\"children\":[{\"_key\":\"43e3db4a75b10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automated engagement:\"},{\"_key\":\"43e3db4a75b11\",\"_type\":\"span\",\"marks\":[],\"text\":\" With AI-driven automation, brands can set up intelligent campaigns that respond to user actions in real time. For example, if a user shows interest in a product but doesn’t complete a purchase, automated follow-up messages can be triggered to encourage conversion, directly supporting acquisition efforts.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a8525c8192f\",\"_type\":\"block\",\"children\":[{\"_key\":\"797a5b213e5c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Chatbot Integration:\"},{\"_key\":\"797a5b213e5c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" AI-powered chatbots can be integrated to engage potential customers on websites or apps. These chatbots can answer questions, provide product recommendations, and guide users through the acquisition process, making it easier for them to take the next step.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e1aa69d88aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac83ae2415750\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A/B Testing and Optimization:\"},{\"_key\":\"ac83ae2415751\",\"_type\":\"span\",\"marks\":[],\"text\":\" AI tools can analyze the performance of different acquisition strategies in real time, allowing brands to optimize their campaigns based on what resonates best with their target audience. This continuous improvement leads to more effective customer acquisition efforts.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"32e01d055995\",\"_type\":\"block\",\"children\":[{\"_key\":\"850db153b1bd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How can sales and marketing teams collaborate for better customer acquisition?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f907e7ff70bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ecbe8c968020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Collaboration between sales and marketing teams helps lead to a cohesive strategy, aligning messaging and targeting, which leads to a more seamless customer journey and higher acquisition rates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"56a54e04ee03\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccbb3a3e30710\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is the significance of brand awareness in the customer acquisition process?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a2de1972c114\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9f7c1e6c5920\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brand awareness is important in the customer acquisition process as it increases the likelihood of a product or service being considered and chosen by potential customers, thereby supporting acquisition.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0005021ebc63\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c76d58ec6590\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are some customer acquisition tools that businesses should consider?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"df3bf4907840\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4803a4107270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Businesses should consider tools such as Customer Relationship Management (CRM) systems, email marketing platforms, social media management tools, and analytics software to effectively manage and optimize their customer acquisition efforts. 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