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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to braze amplifiers" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/braze-amplifiers">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to merkle" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/braze-amplifiers/merkle">Merkury</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/braze-amplifiers"},{"@type":"ListItem","position":2,"name":"Merkury","item":"https://www.braze.com/partners/braze-amplifiers/merkle"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Merkle" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F298d85df65892f82f6ac5b7dd2c739652e827878-501x64.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F298d85df65892f82f6ac5b7dd2c739652e827878-501x64.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F298d85df65892f82f6ac5b7dd2c739652e827878-501x64.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Merkury</h2><div class="flex flex-col gap-3 md:flex-row"></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.merkle.com/en/about-us/partnerships/braze.html" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Amplifiers</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">About Merkury</h3><div class="flex flex-col gap-6"><p>Drive more effective, data-powered customer interactions with person-level identity resolution to enhance your messaging strategy.</p><p></p><p>Merkury, Merkle’s advanced identity solution, enables brands to identify and engage anonymous website visitors by linking them to person-level profiles in real-time. This integration with Braze allows for personalized, relevant messaging across multiple channels, turning unknown users into valuable, targeted customers. By leveraging real-time identity data, Merkury boosts customer engagement, optimizes campaign effectiveness, and enhances the overall customer experience.</p><p></p><p>Want to learn more? Explore the details and connect with Merkle <a href="https://www.merkle.com/en/capabilities/merkury-enterprise.html" rel="noreferrer noopener" target="_blank" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link (opens in new tab)">here</a>, or reach out to your Braze team to understand how this solution is already delivering value for our customers.</p><p></p><p><a href="https://www.braze.com/docs/partners/data_and_infrastructure_agility/analytics/merkury/" rel="noreferrer noopener" target="_blank" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link (opens in new tab)">Braze Documentation</a></p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb34c0b0ca3a553fc0cb843ebf7a5d593a6cbcb85-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb34c0b0ca3a553fc0cb843ebf7a5d593a6cbcb85-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Key insights from Grow with Braze Bangkok 2025</h4><span class="text-sm font-bold text-gray-500">September 23, 2025</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers" href="/resources/articles/introducing-braze-amplifiers"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">3<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers</h4><span class="text-sm font-bold text-gray-500">March 03, 2025</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be 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For the full information on all of our wonderful finalists, visit \"},{\"_key\":\"ab097d05cdf2\",\"_type\":\"span\",\"marks\":[\"2fe31c9c82bf\"],\"text\":\"here\"},{\"_key\":\"b40a066834b6\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"2fe31c9c82bf\",\"_type\":\"link\",\"href\":\"https://community.braze.com/blog/braze-announcements/get-to-know-our-2025-torchie-awards-finalists/5264\"}],\"style\":\"normal\"},{\"_key\":\"7a06d918c4ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c56123404f2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Campaign of the Year: Wendy’s\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"62056323b02c\",\"_type\":\"block\",\"children\":[{\"_key\":\"98beeadb4006\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award recognizes a specific campaign that demonstrates strategic leadership and technical proficiency in the pursuit of stronger consumer/brand relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79695f7127c9\",\"_type\":\"richImage\",\"alt\":\"wendy 's is the winner of the campaign of the year\",\"asset\":{\"_ref\":\"image-532b7664805d6812cc08c31ef52b7a2312f68633-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"2047d9123461\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf76dcaa523a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Congratulations to Wendy's for clinching the 2025 Torchie Award for “Campaign of the Year” with their fantastic \\\"Fresh Picks\\\" campaign.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e867d87a5a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c9afc7d9c09\",\"_type\":\"span\",\"marks\":[],\"text\":\"Amidst the frenzy of March Madness, Wendy's turned the challenge of capturing sports fans' attention into an opportunity to deepen loyalty and drive digital engagement. By harnessing the Braze in-app messaging and webhook functionality, they seamlessly integrated with their loyalty platform, Punchh, to reward fans for their tournament predictions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3d43c2ba12b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea77d5141537\",\"_type\":\"span\",\"marks\":[],\"text\":\"The \\\"Fresh Picks\\\" campaign was a dazzling display of multi-channel activation, using the Braze orchestration capabilities to send targeted SMS, push notifications, and personalized emails, keeping fans engaged and excited. The integration with their loyalty platform allowed Wendy's to reward loyal customers with exclusive offers, boosting engagement and retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d606dc927dba\",\"_type\":\"block\",\"children\":[{\"_key\":\"8603738c03dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results were phenomenal: over 10 million in-app impressions, over 550,000 new digital accounts, and 1.12 million national offer redemptions. The campaign streamlined operations and delivered significant business impact by turning a passive event into an active, rewarding experience—and that is certainly worthy of celebration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fd66756ac26\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5eeeaf1976a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Collaborative Team of the Year: REA Group\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"64f06fdc4fdc\",\"_type\":\"block\",\"children\":[{\"_key\":\"334835853247\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes teams who work across disciplines to collaboratively create best-in-class campaigns for their audiences using Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd81718496e8\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards winner collaborative team of the year rea group\",\"asset\":{\"_ref\":\"image-d18496e6582e1084919cf993f92e92723f3f7ffa-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"95c02c67cecf\",\"_type\":\"block\",\"children\":[{\"_key\":\"19e9135ea009\",\"_type\":\"span\",\"marks\":[],\"text\":\"We are delighted to announce REA Group as the recipient of the 2025 Torchie Award for “Collaborative Team of the Year.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c475af433cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"fac9a73a25c8\",\"_type\":\"span\",\"marks\":[],\"text\":\"The cross-functional team at REA Group, comprising 50 individuals across four strategic business units, worked tirelessly to integrate systems, unify customer data records, and establish a shared vision. This monumental effort resulted in a remarkable 26% year-over-year increase in monthly active members for the Ignite self-service tool and a 20% increase in high-value actions—all achieved by fostering a culture of shared learning and efficiency.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a68437da39f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b4d4b09d412\",\"_type\":\"span\",\"marks\":[],\"text\":\"REA Group’s collaborative spirit and innovative approach have not only built a strong technical foundation but also fostered a culture of shared learning and efficiency, pioneering the use of Braze for B2B engagement and making them highly deserving of this prestigious award.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e395089061ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea303271c75e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Creative Excellence: ClassPass\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"bc50d7c8c763\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec4ff92dbf40\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award recognizes a team that harnessed the Braze customer engagement platform to deliver original, innovative customer messaging experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3bcefb06d31a\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards winner creative excellence classpass\",\"asset\":{\"_ref\":\"image-6c72d3ee01a2d3dd861c39b1911d70e8eab99af3-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f23cf56152cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1f233446041\",\"_type\":\"span\",\"marks\":[],\"text\":\"Join us in celebrating a partnership that stands out from the rest! We are pleased to recognize ClassPass as the recipient of our 2024 “Innovative Campaign Excellence Award” for their remarkable \\\"Best of ClassPass\\\" campaign.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"394e8be4e311\",\"_type\":\"block\",\"children\":[{\"_key\":\"71d429accb9c\",\"_type\":\"span\",\"marks\":[],\"text\":\"What began as a simple idea to honor their partners evolved into a globally scaled, multi-channel creative masterpiece. Just in time for the new year, ClassPass delivered an exhilarating and authentic experience that spanned in-app modals for voting, push notifications, emails, and a custom microsite to announce the winners. 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She has masterfully taken charge of the strategy and execution, spearheading a loyalty squad dedicated to maximizing customer engagement through Braze. Among her standout achievements are the creation of the highly personalized \\\"Nugg Buddy\\\" campaign and the interactive \\\"Krabby Patty Word Scramble\\\" game, which have collectively driven a remarkable 66% increase in loyalty sales year-over-year.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4acd85d36a7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a792ac8fd693\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lindsey is celebrated for her unique blend of creativity, strategic insight, and technical prowess, making her a true star in the marketing world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ad03a1fff85\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5f099520669\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bonfire Community Leader: Allan Heo\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"598aaeb9879f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b9925c19251\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award recognizes a veteran Braze Bonfire community member who is both an active participant and stands out for helping fellow Braze users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5a7ae771cafb\",\"_type\":\"richImage\",\"alt\":\"a poster for the braze torchie awards with a picture of allan heo\",\"asset\":{\"_ref\":\"image-344e8736734b30f48951ee25b3f46304232e3cf7-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"9a4dcc36364d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1398764d693d\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re honored to celebrate Allan Heo, Founder \u0026 CEO at For Now Marketing, as our 2025 winner for the “Bonfire Community Leader of the Year” Torchie award. Allan’s unwavering dedication to the Braze community over the past five years has been nothing short of transformative. As a Badge Leader, Discussion Leader, and Solutions Leader, Allan is a beacon of knowledge and inspiration, consistently engaging with the Bonfire Community to share his unique insights and educational resources.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17944d4efc22\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d47103c623a\",\"_type\":\"span\",\"marks\":[],\"text\":\"His prolific presence on the discussion boards, combined with his Braze expertise and 15 (that’s right, 15) certifications, make him an invaluable asset to the community. Allan’s passion for giving back and fostering growth among Braze marketers is truly commendable, and we celebrate his remarkable impact and leadership. This recognition is a testament to his hard work and dedication—let's go, Allan! Your journey has been inspiring, and this accolade is a well-deserved milestone in your incredible journey with Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea9062de1c56\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd6a2c5976d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze for Impact: iFood\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"948f50ff87ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"63884c614c95\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes a team using Braze technology to devise a solution for a social impact challenge, making a positive impact on the world at large. 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Through the \\\"My High School Diploma\\\" program, iFood leveraged the Braze multi-channel capabilities to achieve an impressive 97% of its enrollment goal. Meanwhile, the \\\"Decola\\\" online course platform successfully reached 82% of its active driver base.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a200bc265ce9\",\"_type\":\"block\",\"children\":[{\"_key\":\"c08add0036d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze played a pivotal role in delivering strategic, segmented, and automated communications, allowing the iFood team to save valuable time and focus on analyzing impactful results. iFood helped thousands of drivers earn diplomas, boost income, and change the trajectory of their futures. This collaboration has not only empowered iFood's driver community but has also showcased the transformative potential of technology in education and community engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"051d7a991fbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"34bf32425aa2\",\"_type\":\"span\",\"marks\":[],\"text\":\"iFood will direct their $10,000 grant from the Braze for Social Impact Fund to help expand access to digital learning and ed tech in Brazil’s public education system, strengthening opportunities for Brazilian teachers, students, and administrators.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"75c7e3647a1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"45b4eb03fbfa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Partner Campaign of the Year: Publicis Groupe for McDonald’s US\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f475e39fd97f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8dde64ea005f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes partners who delight their customers through a unique campaign and strategy built with Braze capabilities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec8236bf0d39\",\"_type\":\"richImage\",\"alt\":\"a poster for the braze torchie awards\",\"asset\":{\"_ref\":\"image-85fc292e6d05d6982a82b4128b989554c58046d0-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"0761fe6928be\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ee6fcf1372f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Congratulations to Publicis for winning the 2025 Torchie Award for “Partner Campaign of the Year,” recognizing the part they played in the groundbreaking weather-triggered McDelivery campaign.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"23ef2781aa21\",\"_type\":\"block\",\"children\":[{\"_key\":\"68119231e922\",\"_type\":\"span\",\"marks\":[],\"text\":\"In a pioneering effort, McDonald’s and Publicis harnessed the power of Braze and AccuWeather to create a campaign that dynamically responded to local, real-time weather conditions. By uniquely defining “unseasonable” and “inclement” weather for each zip code, they ensured that their messaging was hyper-relevant, prompting McDelivery orders precisely when the weather made staying in most appealing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e05ec7300654\",\"_type\":\"block\",\"children\":[{\"_key\":\"cea1b701bb95\",\"_type\":\"span\",\"marks\":[],\"text\":\"This campaign was a marvel of technological integration, utilizing Braze Connected Content, Content Blocks, and Catalogs to streamline processes and minimize API calls. Over a two-month period, the campaign delivered an astounding 79.6 million messages to 28.2 million users, driving an impressive $312K in incremental spend and achieving a 63x ROI. The initiative also saw a +0.67% increase in transactions and spend, along with a +0.05pp rise in order rate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09f5462107d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb4d08660563\",\"_type\":\"span\",\"marks\":[],\"text\":\"This innovative approach is now being considered for global implementation, marking a significant leap forward in personalized, weather-based marketing for McDonald’s. Nice work!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f78e3dbd0bd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5befd048d03\",\"_type\":\"span\",\"marks\":[],\"text\":\"Service Partner of the Year: Merkle\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"42ee590bc678\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a4e9ed65af4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award celebrates a service partner who significantly advanced their Braze practice through comprehensive training and innovation to markedly improve business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b788a9e4216b\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards winner service partner of the year\",\"asset\":{\"_ref\":\"image-b977e35c1f01c080c875c3a56eb20dd8ddd34000-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"df9360e29c97\",\"_type\":\"block\",\"children\":[{\"_key\":\"f82ea4b26cf1\",\"_type\":\"span\",\"marks\":[],\"text\":\"We are elated to announce Merkle as the 2025 Torchie Award winner for “Service Partner of the Year,” celebrating their remarkable achievements and strategic collaboration with Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81817ab52ce8\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3932abbf44e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Merkle has made a significant impact across various sectors, including retail, QSR, telecom, and financial services, with impressive client wins such as DSW, Dairy Queen, Denny’s, US Cellular, and SkyShowtime. Their innovative strategies have led to outstanding outcomes such as a 42% increase in monthly app sessions for US Cellular.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ba2dc0161e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"e47a09a8e9b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Globally, Merkle has expanded its footprint, adding new logos in the UK, Norway, Sweden, and Japan. With over 221 Braze certifications, a dedicated EMEA Center of Excellence, and a scalable global delivery model, Merkle is poised to drive Braze adoption and innovation to new heights. 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We look forward to witnessing Merkle's continued success and innovation in the coming years!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afd25b302a4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca4d84210157\",\"_type\":\"span\",\"marks\":[],\"text\":\"Technology Partner of the Year: AWS\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"48589ca52d4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f3832e8fab0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes a Braze Alloys technology partner who enables brands to deliver exceptional experiences to their users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e7d308a53d0\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards winner technology partner of the year aws\",\"asset\":{\"_ref\":\"image-71c9612107f4b3c22597c34b5e21d5aa9e575c8d-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"791b68a36039\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ebfb7138592\",\"_type\":\"span\",\"marks\":[],\"text\":\"Congratulations to AWS for winning the Torchie Award for “Technology Partner of the Year” for the second consecutive year! This accolade celebrates AWS's transformative partnership with Braze, marked by groundbreaking technical integration and strategic collaboration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf07c53a0a7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e31eabb2b00\",\"_type\":\"span\",\"marks\":[],\"text\":\"AWS has been instrumental in launching the Customer Data Integration (CDI) and native integrations with Amazon Personalize and Bedrock AI, significantly enhancing customer engagement capabilities. Their innovative efforts led to a remarkable 40% reduction in procurement time through the AWS Marketplace, showcasing their commitment to efficiency and excellence.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f70bafca4bc2\",\"_type\":\"block\",\"children\":[{\"_key\":\"abc8b6d3fbf1\",\"_type\":\"span\",\"marks\":[],\"text\":\"In a testament to their impact, AWS played a pivotal role in Braze's expansion into new verticals, achieving an impressive 30% year-over-year growth in joint customer acquisitions. This partnership exemplifies the power of collaboration and innovation, and together, AWS and Braze continue to deliver cutting-edge solutions that drive superior business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe5a26ac041e\",\"_type\":\"block\",\"children\":[{\"_key\":\"855545bccc67\",\"_type\":\"span\",\"marks\":[],\"text\":\"Transformation Partner of the Year: Stitch for Taco Bell\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"00854208a424\",\"_type\":\"block\",\"children\":[{\"_key\":\"c211dd978ed9\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes a Braze partner who demonstrated excellence to drive a transformative change for one of their customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f27d18b41b59\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards winner stitch x taco bell\",\"asset\":{\"_ref\":\"image-0c54de2535167834d4808839659a7dcf76c7c148-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"79b855b18d9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d545ef6f9516\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year, we recognize Stitch for winning the Torchie Award for “Transformation Partner of the Year” for their collaboration with Taco Bell.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de374f78b985\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7b235131e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Faced with the daunting task of ensuring quality assurance at scale, Taco Bell and Stitch tackled the challenge head-on. With over 9 million messages sent daily through Braze, Taco Bell's lean team was burdened by a manual, time-consuming QA process susceptible to human error. In a brilliant move, Stitch developed a custom automated QA system utilizing Braze’s Canvas API, Liquid, and Connected Content. This innovative solution detected issues such as broken links, UTM errors, and formatting problems, delivering findings directly to stakeholders via email.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d451c0968cd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f9caf35790c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The result? A dramatic transformation from hours of manual QA to a proactive, scalable solution that significantly boosted launch confidence, campaign accuracy, and downstream analytics. Taco Bell's partnership with Stitch exemplifies how automation can revolutionize operational efficiency—-some seriously smart work!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e0a5ba16727\",\"_type\":\"block\",\"children\":[{\"_key\":\"97a1583d698b\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Congratulations to all of our 2025 nominees and winners, and thank you to everyone who attended this year’s Forge.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/e75f223094a90701c649f5b54d15ec3412159073-3840x2160.png\",\"publishedDate\":\"2025-09-30T02:11:20.525Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c7c23804151ea11b98c64bfdc5978e870b857a26-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement. We’re delighted to share our 2025 roster of award winners, representing a spectrum of creativity and innovation in consumer communications\",\"pageTitle\":\"Congratulations to the Forge 2025 Torchie Awards Winners\",\"slug\":{\"_type\":\"slug\",\"current\":\"forge-2025-torchie-awards-winners\"}},\"title\":\"Congratulations to the Forge 2025 Torchie Awards Winners\"},{\"_id\":\"49f030d9-be23-430a-98ef-de7abea203a8\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"502cdc9c9b9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d7e93a09a7d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grow with Braze Singapore welcomed more than 220 marketing leaders and customer engagement experts to the historic CHIJMES Hall in May. The event tackled the central question of 2025 for marketers across Asia: how to deliver personalized, seamless experiences that match ever-growing consumer expectations.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee10b6f31ae4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d2db7fe2c72\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze in Asia: Personalization and trust\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"dc18a6d3a18b\",\"_type\":\"richImage\",\"alt\":\"a man is standing on a stage giving a speech in front of a large screen .\",\"asset\":{\"_ref\":\"image-f78b5da3e335f4dc00d461d85f1497626242dc64-7932x5288-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"bf886a643228\",\"_type\":\"block\",\"children\":[{\"_key\":\"7904b4c0d637\",\"_type\":\"span\",\"marks\":[],\"text\":\"The event opened with Shahid Nizami, VP for APAC and GCC at Braze, framing the challenge clearly: today's customers demand immediate, personalized interactions. Shahid underscored that brands mastering personalization through data, trust, and AI-driven strategies will lead the charge on customer loyalty and growth in the region.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63e557827f15\",\"_type\":\"block\",\"children\":[{\"_key\":\"57d889a6f583\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engaging the always-on consumer\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c67c85c8c9da\",\"_type\":\"block\",\"children\":[{\"_key\":\"43a65a396acd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Moderated by Shahid Nizami, the opening panel featured Chen Peng (Minden.ai's yuu Rewards), Paustina Chou (Sgcarmart), and Jodie Lam (ShopBack), who shared strategies for engaging today’s constantly connected consumers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a267160ede92\",\"_type\":\"richImage\",\"alt\":\"a group of people are sitting in a auditorium watching a panel discussion .\",\"asset\":{\"_ref\":\"image-6102a596d48ea6808e767569a9035ed1c41b5b1a-5773x3841-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e6392bd735e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"046d01c74f6e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Chen Peng highlighted how Minden.ai leverages a mobile-first loyalty strategy, optimizing messaging frequency and relevance to minimize unsubscribes. Paustina Chou described how Sgcarmart’s strategic shift towards mobile app engagement significantly boosted user retention and satisfaction, emphasizing the importance of educating customers through valuable content rather than purely promotional messaging. Jodie Lam of ShopBack explained how linking online discovery with offline rewards, such as ShopBack Pay, created consistent experiences, driving greater customer retention through agile segmentation and targeted promotions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b27989b25d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"01323a2c09e6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Findings from the Braze customer engagement review\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3d53b523ca01\",\"_type\":\"richImage\",\"alt\":\"a man in a suit is standing on a stage giving a speech .\",\"asset\":{\"_ref\":\"image-a8796306f661aaeaaac63a5e4b7ed3a29b2c0afb-5958x3964-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c1deb553f3b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"e627a93368ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sam Meyer, Area Vice President of Braze Asia, revealed key findings from the annual Braze Customer Engagement Review, emphasizing the essential role of unified messaging platforms in reading customers' digital body language to deliver highly personalized content. Meyer advocated for embracing messaging apps like WhatsApp and LINE as integral channels in customer engagement strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ce820b56f29\",\"_type\":\"block\",\"children\":[{\"_key\":\"be98ae616b1d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Building trust and loyalty through data\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a4104a6f7f5a\",\"_type\":\"richImage\",\"alt\":\"a man is giving a presentation in front of a crowd of people .\",\"asset\":{\"_ref\":\"image-5b9623b0939b009259569970b031f70d426ae2ea-6048x4024-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"2c920d2f1542\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf6e32ceafa3\",\"_type\":\"span\",\"marks\":[],\"text\":\"In an engaging fireside chat moderated by Braze's Gerald Tjan, Sales Director, Scale, Snowflake’s Yang Yang, Regional Vice President, discussed how data-driven personalization directly impacts marketing ROI. Key insights included Ticketek’s successful personalized event recommendations powered by Braze and Snowflake, showcasing how seamless data integration and clear customer consent build lasting loyalty and robust trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5a20ecaafd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"704cf38113dd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Crafting personalised journeys: The Coffee Bean \u0026 Tea Leaf’s CX transformation with Merkle and Braze\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6fee6cec85d5\",\"_type\":\"richImage\",\"alt\":\"three men are sitting in front of a large screen at a conference .\",\"asset\":{\"_ref\":\"image-de9db7e914197addebc2876acbb68961225a4386-5887x3917-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"304341fbe9b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5380377665a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Moderated by Scott Doughty, Senior Director, Commercial Partnerships at Braze, this discussion highlighted The Coffee Bean \u0026 Tea Leaf’s (CBTL) groundbreaking customer experience transformation in partnership with Merkle and Braze. Leroy Chua from CBTL and Shaun Au Yong from Merkle detailed their strategic approach, which significantly elevated customer loyalty and engagement. They emphasized omnichannel excellence, showcasing how Merkle’s data strategies combined with Braze’s execution capabilities enabled CBTL’s successful loyalty program launch in Malaysia—a template now poised for global rollout.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c77708f20e28\",\"_type\":\"block\",\"children\":[{\"_key\":\"335dd41c1bc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"BrazeAI™: AI at every customer journey step\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0df9715f38a6\",\"_type\":\"richImage\",\"alt\":\"a man in a suit is giving a presentation in front of a large screen .\",\"asset\":{\"_ref\":\"image-42043fb72b0c7ac496e54d448d5edb119d9c4069-5792x3854-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"daa51fe4a7e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"30f0fa8212dc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Henry Roberto, Solution Consultant at Braze, introduced BrazeAI™, demonstrating the capability to optimize customer journeys across creation, personalization, and delivery phases. From predictive personalization to generative AI-driven messaging, Roberto showcased BrazeAI™ tools, including Project Catalyst—a groundbreaking initiative that automates personalized journey creation, significantly enhancing engagement strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8aec2fc4bcff\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5011dc83ecd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Sephora SEA’s AI-powered engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"289eb252b766\",\"_type\":\"richImage\",\"alt\":\"a man is giving a presentation to a large group of people in a venue .\",\"asset\":{\"_ref\":\"image-fcdddf602fc5c3334307105a6033055ab2f3ad16-6048x4024-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"aa87482cb020\",\"_type\":\"block\",\"children\":[{\"_key\":\"14c05e9e4030\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jarrett Wong, Head of Martech and Mobile Marketing, and Neo Weiqi, Martech \u0026 Customer Engagement Specialist, from Sephora SEA highlighted their advanced use of AI to boost customer engagement. They shared successful use cases, such as predictive replenishment journeys and generative AI experiences like an immersive product discovery game. Sephora emphasized maintaining human connection, leveraging Braze to augment personalized digital experiences alongside human-led beauty advisor interactions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a22c318baa3\",\"_type\":\"block\",\"children\":[{\"_key\":\"0322c0d75277\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Three key takeaways for marketers in Singapore\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8b14ffaaa5c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"63de893f1dfe\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. \"},{\"_key\":\"34fc081e952a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trust through transparency:\"},{\"_key\":\"118b864be772\",\"_type\":\"span\",\"marks\":[],\"text\":\" Brands must prioritize customer consent and ethical data use, laying a foundation of trust essential for sustained personalization.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52106792a40c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e943985bf0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. \"},{\"_key\":\"e583bd86a8b1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI as your engagement co-pilot:\"},{\"_key\":\"d136cedaea4b\",\"_type\":\"span\",\"marks\":[],\"text\":\" AI-driven solutions enable scalable personalization, effective experimentation, and real-time adaptability, significantly increasing engagement effectiveness.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f96ea4a67e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"5312ea93fd28\",\"_type\":\"span\",\"marks\":[],\"text\":\"3.\"},{\"_key\":\"cf3be1c2d15e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" Unified omnichannel experiences:\"},{\"_key\":\"e4ad3050da94\",\"_type\":\"span\",\"marks\":[],\"text\":\" Integrating data seamlessly across channels is critical. Success stories from Sgcarmart, ShopBack, and CBTL illustrate the tangible benefits of breaking down internal data silos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f2cb4cd9e0a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"9aae030ba838\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conclusion: A toast to innovation and personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"82d44c73775a\",\"_type\":\"richImage\",\"alt\":\"a large group of people are standing in a large room .\",\"asset\":{\"_ref\":\"image-965a9f0103e6ac1f5b59e1bf7213a7caf66cab4e-8256x5504-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e4facfd71d5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e2b5985eaaa\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the event concluded with networking and refreshments, the message was clear: meaningful personalization, enabled by data, AI, and strategic partnerships, will define the future of customer engagement in Asia.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d983589fc44e\",\"_type\":\"block\",\"children\":[{\"_key\":\"631bdcbb855d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grow with Braze Singapore 2025 highlighted that Asia’s leading brands aren’t just adapting to these shifts—they're actively shaping a future of personalized, seamless customer experiences. It's an exciting era for marketers who embrace the challenge.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/238324458722080c278623d5be1d94c76430c4c1-3840x2160.png\",\"publishedDate\":\"2025-06-11T10:59:20.731Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ca8e2a5368a51ba6df767abccc17e4ca0a713d65-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Discover key insights from the Grow with Braze Singapore event.\",\"pageTitle\":\"Key insights from Grow with Braze Singapore 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"key-insights-from-grow-with-braze-singapore-2025\"}},\"title\":\"Key insights from Grow with Braze Singapore 2025\"},{\"_id\":\"74edd6bf-3ef9-439c-9c45-d302f9652f7c\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"f9dafd26f802\",\"_type\":\"block\",\"children\":[{\"_key\":\"136ca1677175\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our Grow with Braze Bangkok event welcomed more than 300 marketers, technologists, and digital leaders gathered at the Park Hyatt Bangkok to ask a pressing question: How can Thai brands thrive in a world where customers are always on, moving seamlessly between online and offline touchpoints?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28670a308fc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"8185310c5d6b\",\"_type\":\"span\",\"marks\":[],\"text\":\"From mobile-first retail to cross-device journeys and AI-powered personalization, Grow with Braze Bangkok 2025 explored the strategies shaping the future of customer engagement in Thailand and beyond\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cbc2cd20a381\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b0bfe82c1c6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze in Thailand: Growth through resilience and innovation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b2613f3697e7\",\"_type\":\"richImage\",\"alt\":\"a man is standing on a stage giving a presentation to a group of people .\",\"asset\":{\"_ref\":\"image-cd44c0f01621096022022c1dd6202b083bfa4949-4608x3072-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"9464d72b11d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"e040f54db2a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"The afternoon opened with Shahid Nizami, VP for APAC and GCC, who highlighted Thailand’s unique position in the region. Against a backdrop of economic headwinds, including recent rate cuts by the Central Bank, marketers are being asked to do more with less. Yet the opportunities are immense. Consumers here are digital-first, mobile-savvy, and increasingly expect personalized experiences across every channel, giving room for ambitious brands to adapt their customer engagement strategies and emerge as leaders.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9f949c7385d\",\"_type\":\"richImage\",\"alt\":\"a man in a suit is giving a presentation in front of a podium .\",\"asset\":{\"_ref\":\"image-37dead5aa86e9955b9e1dfa930e5e8207cbf50d7-4608x3072-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"aa0733777317\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac6ead24deef\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kao Sutthitham, Head of Thailand at Braze, reinforced the company’s investment in the Thai market, spotlighting a growing local customer base across retail, entertainment, and financial services . 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