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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Shopify" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb48aba9f6a9995a291d0f1ad9c2f5ebc2eee5fd1-500x142.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb48aba9f6a9995a291d0f1ad9c2f5ebc2eee5fd1-500x142.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb48aba9f6a9995a291d0f1ad9c2f5ebc2eee5fd1-500x142.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Shopify</h2><div class="flex flex-row gap-2"><svg width="24" height="24" role="img" aria-label="marker-pin-04"><use href="/icons/sprites.svg#marker-pin-04"></use></svg><p class="max-w-screen-md">Global</p></div><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Personalization">Message Personalization</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Ecommerce">Ecommerce</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=B2B">B2B</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/ecommerce/shopify">View Documentation</a><a href="https://www.shopify.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Shopify?</h3><div class="flex flex-col gap-6"><p>Shopify is a commerce platform that allows anyone to set up an online store and sell their products.</p><p><a href="https://cdn.sanity.io/files/b7pblshe/marketing-prod/8f9838c214bad573c8a30e3277b3c96769df0412.pdf" rel="noreferrer noopener" target="_blank" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link (opens in new tab)">Read more about the partner here</a></p><div class="overflow-hidden rounded-xl"><div class="relative size-full"><div class="size-full"><div class="wistia_embed wistia_async_45pqek14ac videoFoam=true size-full relative"></div></div></div></div><p></p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Setup Shopify with Braze to build a simple connection for webhooks around your order lifecycle. You can then use this data to power your lifecycle or transactional campaigns for more real-time, personalized engagement with your customers.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" 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style="width:6.666666666666667%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Congratulations to the Forge 2025 Torchie Awards Winners" href="/resources/articles/forge-2025-torchie-awards-winners"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Congratulations to the Forge 2025 Torchie Awards Winners" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe75f223094a90701c649f5b54d15ec3412159073-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe75f223094a90701c649f5b54d15ec3412159073-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe75f223094a90701c649f5b54d15ec3412159073-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">12<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Congratulations to the Forge 2025 Torchie Awards Winners</h4><span class="text-sm font-bold text-gray-500">September 30, 2025</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:6.666666666666667%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Add to Cart Rate: What It Is, Why It 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overflow-hidden rounded-xl bg-gradient-card"><img alt="Customer engagement must-haves for peak shopping season" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fac3f3d4baaf4538f4027799304ff500fa071ba8c-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fac3f3d4baaf4538f4027799304ff500fa071ba8c-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fac3f3d4baaf4538f4027799304ff500fa071ba8c-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Customer engagement must-haves for peak shopping season</h4><span class="text-sm font-bold text-gray-500">May 08, 2025</span></div></div></a></div></div><div data-index="9" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:6.666666666666667%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Braze x Shopify: Activate shopper insights for better shopping experiences" href="/resources/articles/braze-shopify-announcement"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze x Shopify: Activate shopper insights for better shopping experiences" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" 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abandon campaign</h4><span class="text-sm font-bold text-gray-500">January 08, 2026</span></div></div></a></div></div><div data-index="11" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:6.666666666666667%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="How Erewhon Fuels Growth With Braze" href="/customers/erewhon-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="How Erewhon Fuels Growth With Braze" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc790d37253da266948643f321533164640e45f97-2560x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc790d37253da266948643f321533164640e45f97-2560x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc790d37253da266948643f321533164640e45f97-2560x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">7<!-- --> min read</span></div><h4 class="text-display-xs font-bold">How Erewhon Fuels Growth With Braze</h4><span class="text-sm font-bold text-gray-500">March 26, 2025</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li><li class=""><button>6</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex 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This partnership exemplifies the power of collaboration and innovation, and together, AWS and Braze continue to deliver cutting-edge solutions that drive superior business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe5a26ac041e\",\"_type\":\"block\",\"children\":[{\"_key\":\"855545bccc67\",\"_type\":\"span\",\"marks\":[],\"text\":\"Transformation Partner of the Year: Stitch for Taco Bell\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"00854208a424\",\"_type\":\"block\",\"children\":[{\"_key\":\"c211dd978ed9\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes a Braze partner who demonstrated excellence to drive a transformative change for one of their customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f27d18b41b59\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards winner stitch x taco bell\",\"asset\":{\"_ref\":\"image-0c54de2535167834d4808839659a7dcf76c7c148-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"79b855b18d9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d545ef6f9516\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year, we recognize Stitch for winning the Torchie Award for “Transformation Partner of the Year” for their collaboration with Taco Bell.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de374f78b985\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7b235131e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Faced with the daunting task of ensuring quality assurance at scale, Taco Bell and Stitch tackled the challenge head-on. With over 9 million messages sent daily through Braze, Taco Bell's lean team was burdened by a manual, time-consuming QA process susceptible to human error. In a brilliant move, Stitch developed a custom automated QA system utilizing Braze’s Canvas API, Liquid, and Connected Content. This innovative solution detected issues such as broken links, UTM errors, and formatting problems, delivering findings directly to stakeholders via email.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d451c0968cd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f9caf35790c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The result? A dramatic transformation from hours of manual QA to a proactive, scalable solution that significantly boosted launch confidence, campaign accuracy, and downstream analytics. Taco Bell's partnership with Stitch exemplifies how automation can revolutionize operational efficiency—-some seriously smart work!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e0a5ba16727\",\"_type\":\"block\",\"children\":[{\"_key\":\"97a1583d698b\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Congratulations to all of our 2025 nominees and winners, and thank you to everyone who attended this year’s Forge.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/e75f223094a90701c649f5b54d15ec3412159073-3840x2160.png\",\"publishedDate\":\"2025-09-30T02:11:20.525Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c7c23804151ea11b98c64bfdc5978e870b857a26-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement. We’re delighted to share our 2025 roster of award winners, representing a spectrum of creativity and innovation in consumer communications\",\"pageTitle\":\"Congratulations to the Forge 2025 Torchie Awards Winners\",\"slug\":{\"_type\":\"slug\",\"current\":\"forge-2025-torchie-awards-winners\"}},\"title\":\"Congratulations to the Forge 2025 Torchie Awards Winners\"},{\"_id\":\"2c05b842-df02-44ad-b550-b3fa32f6a808\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"f7958e093d5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"67225b2354be\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add to cart rate captures a pivotal moment in the shopping journey—the shift from browsing to genuine buying intent. Unlike vanity metrics that only skim the surface, this key performance indicator (KPI) signals when customers are ready to engage more deeply with your brand.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f17c9b04498\",\"_type\":\"block\",\"children\":[{\"_key\":\"efa0d9def632\",\"_type\":\"span\",\"marks\":[],\"text\":\"For eCommerce teams, it’s an early pulse check on how product pages, pricing, and experiences are performing. Track it closely and you’ll spot opportunities to reduce friction, strengthen product appeal, and tie customer intent directly to revenue growth. In this article, we’ll dig into what add to cart rate means, why it matters, and how to optimize it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d0a4661a19dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfb5b3b4b987\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"},{\"_key\":\"d6df63459ec8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cac23ef1ce5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e974801f0b70\",\"_type\":\"span\",\"marks\":[\"cafd99ebb752\"],\"text\":\"What is add to cart rate?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cafd99ebb752\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/add-to-cart-rate#rate\"}],\"style\":\"normal\"},{\"_key\":\"6f5923c85baa\",\"_type\":\"block\",\"children\":[{\"_key\":\"02f6bec81891\",\"_type\":\"span\",\"marks\":[\"6b584ba341d1\"],\"text\":\"Why add to cart rate matters\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6b584ba341d1\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/add-to-cart-rate#add\"}],\"style\":\"normal\"},{\"_key\":\"585f1669c8f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"414dd8dc1f27\",\"_type\":\"span\",\"marks\":[\"e22c02bfc60b\"],\"text\":\"Add to cart benchmarks by industry\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e22c02bfc60b\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/add-to-cart-rate#industry\"}],\"style\":\"normal\"},{\"_key\":\"6011dbea9e72\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bbf89b22d54\",\"_type\":\"span\",\"marks\":[\"1a8209e47db8\"],\"text\":\"Factors that influence add to cart rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1a8209e47db8\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/add-to-cart-rate#factors\"}],\"style\":\"normal\"},{\"_key\":\"f91af606b9dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"3dc92f777712\",\"_type\":\"span\",\"marks\":[\"e891f0925bfb\"],\"text\":\"How to improve add to cart rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e891f0925bfb\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/add-to-cart-rate#improve\"}],\"style\":\"normal\"},{\"_key\":\"51c284908034\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e5721a18758\",\"_type\":\"span\",\"marks\":[\"68c6d75e0251\"],\"text\":\"How Braze supports improving add to cart rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"68c6d75e0251\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/add-to-cart-rate#braze\"}],\"style\":\"normal\"},{\"_key\":\"b0f30a19a8b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"f61a92b939be\",\"_type\":\"span\",\"marks\":[\"74ff7e6d9339\"],\"text\":\"Add to cart rate FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"74ff7e6d9339\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/add-to-cart-rate#faq\"}],\"style\":\"normal\"},{\"_key\":\"37b6134c2c7c\",\"_type\":\"anchor\",\"anchorId\":\"rate\"},{\"_key\":\"6f5937924216\",\"_type\":\"block\",\"children\":[{\"_key\":\"363f71a5aa66\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is add to cart rate?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"baf3a17b0adc\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8e5d20a58d7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add to cart rate is the percentage of website sessions where at least one product is added to the shopping cart. Sometimes called eCommerce add to cart rate, or add to cart conversion rate, this KPI measures how effectively your store turns browsing into intent.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"920a7a2e6a9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d7e36540329\",\"_type\":\"span\",\"marks\":[],\"text\":\"As part of the wider set of eCommerce KPIs, add to cart rate sits alongside metrics like cart abandonment rate, checkout completion rate, and overall conversion rate. Together, these customer journey metrics help you understand how shoppers move through the checkout funnel—from product discovery to purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"12a076df776d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9309b03b3ba9\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to calculate eCommerce add to cart rate\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"725bc6cb213e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0adc18fc69b\",\"_type\":\"span\",\"marks\":[],\"text\":\"The formula for add to cart rate is straightforward:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf91f4518440\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e4ad1f4210f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"(Sessions with add to cart ÷ Total sessions) × 100\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"961c23fd3e1f\",\"_type\":\"richImage\",\"alt\":\"the number of emails opens is equal to the number of emails delivered\",\"asset\":{\"_ref\":\"image-1da80ac19922e11a3b98433c34cd51ad3d1ec124-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"33d05eea7d54\",\"_type\":\"block\",\"children\":[{\"_key\":\"16fdd8c05d06\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, if your site has 10,000 sessions and 800 of those sessions include at least one add to cart action, your add to cart rate would be:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e325a61359e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fbcef39e10f\",\"_type\":\"span\",\"marks\":[],\"text\":\"(800 ÷ 10,000) × 100 = \"},{\"_key\":\"6acbd6980117\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"8%\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2969059f866f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9ba632ac9d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"A few nuances to keep in mind:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b658f7273b75\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca8cbc607d0c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Analytics platforms track this differently. Google Analytics 4 uses event-based tracking, while Shopify or Adobe Analytics may count add to cart actions in other ways.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d86ff1d5633e\",\"_type\":\"block\",\"children\":[{\"_key\":\"98b9a9151da3\",\"_type\":\"span\",\"marks\":[],\"text\":\"The calculation is usually session-based. That means multiple adds within one session are counted as a single add to cart action.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22c961377337\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fbc7cafa06a\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze, you can track add to cart as a custom event. You can also integrate with other platforms like Shopify. \"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b7297b3f10e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f30e6cc5457\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is a good add to cart conversion rate?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"08b05aea2102\",\"_type\":\"block\",\"children\":[{\"_key\":\"609929d93a4e\",\"_type\":\"span\",\"marks\":[],\"text\":\"On average, eCommerce add to cart rates typically fall between \"},{\"_key\":\"459768215f31\",\"_type\":\"span\",\"marks\":[\"bb906b4fe814\"],\"text\":\"2% and 10%\"},{\"_key\":\"575042960cd5\",\"_type\":\"span\",\"marks\":[],\"text\":\", though benchmarks vary by industry, device, and region. Anything consistently below 2% often signals friction, while rates closer to 8–10% suggest strong product appeal and site performance.\"}],\"markDefs\":[{\"_key\":\"bb906b4fe814\",\"_type\":\"link\",\"href\":\"https://marketing.dynamicyield.com/benchmarks/add-to-cart-rate/\"}],\"style\":\"normal\"},{\"_key\":\"271d65e24c73\",\"_type\":\"anchor\",\"anchorId\":\"add\"},{\"_key\":\"c1b10c69d48f\",\"_type\":\"block\",\"children\":[{\"_key\":\"337eca24c71d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why add to cart rate matters\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3fab547392c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"673e2e461c07\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add to cart rate matters because it reflects intent, not just interaction. It shows when customers move from browsing to considering a purchase—and that makes it one of the most useful early funnel signals in eCommerce.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ec7e7131b05\",\"_type\":\"richImage\",\"alt\":\"a diagram showing the stages of a sales funnel\",\"asset\":{\"_ref\":\"image-ccd5aefbac205961ef9d8a3c0bcf06646e8e090e-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"43677d537054\",\"_type\":\"block\",\"children\":[{\"_key\":\"15d47551307b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Early funnel intent signal\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cc4bec0a06b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"d26de620b264\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adding an item to the cart is one of the clearest user intent signals in eCommerce. It shows a visitor has moved beyond casual browsing and is actively weighing a purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"067f557b9ab4\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a3569439af9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Correlation with purchase likelihood\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"33a401770595\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef8e208abae3\",\"_type\":\"span\",\"marks\":[],\"text\":\"A strong add to cart rate usually means stronger conversion potential. If adds are high but purchases lag, it’s a sign of friction in the checkout funnel—like unexpected shipping costs, limited payment methods, or clunky forms. Viewed alongside other eCommerce KPIs, it highlights where conversion optimization is needed.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ac419314c22\",\"_type\":\"block\",\"children\":[{\"_key\":\"d863fe2265b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Product-market fit and pricing insights\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e2bf7624594c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b617a5298aa1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Low add to cart rates can point to gaps in product-market fit, unclear positioning, or prices that don’t resonate with your audience. On the flip side, high add to cart activity with poor checkout completion often signals trust or usability issues further downstream.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"beef39357917\",\"_type\":\"block\",\"children\":[{\"_key\":\"b76823563d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"UX and site performance diagnostic\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d7a1b33ade8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f80c4f2eeb48\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because it sits at the intersection of browsing and purchase, add to cart rate doubles as an early warning system for site performance. Slow load times, cluttered layouts, or weak calls to action (CTAs) can all suppress the metric. Tracking it alongside cart abandonment rate, checkout rate, and overall conversion rate provides a clearer picture of funnel health.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b1388e593c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0651aff3c36\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add to cart benchmarks by industry\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1679bac2eb42\",\"_type\":\"block\",\"children\":[{\"_key\":\"953f7faf8cb1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understanding how your add to cart rate stacks up against industry averages provides valuable context—but it’s just a starting point. Comparing your performance against an add to cart benchmark helps set realistic expectations, but the real value comes from interpreting them in the context of your own funnel.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d115d0d70b2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"eec0aad67d23\",\"_type\":\"span\",\"marks\":[],\"text\":\"Global average add to cart rate\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"97b267d6a274\",\"_type\":\"block\",\"children\":[{\"_key\":\"4bee68548e41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recent reports place the global add to cart rate between \"},{\"_key\":\"768974db9f81\",\"_type\":\"span\",\"marks\":[\"0ecff4944c5b\"],\"text\":\"6% and 11%\"},{\"_key\":\"ea5f712b8e11\",\"_type\":\"span\",\"marks\":[],\"text\":\", with variation depending on methodology and sample. In practice, most healthy eCommerce businesses fall somewhere in the \"},{\"_key\":\"6deed84f4df8\",\"_type\":\"span\",\"marks\":[\"9255139db9e9\"],\"text\":\"2%–10% range\"},{\"_key\":\"67fe3a0fcf3d\",\"_type\":\"span\",\"marks\":[],\"text\":\", depending on vertical and audience intent.\"}],\"markDefs\":[{\"_key\":\"0ecff4944c5b\",\"_type\":\"link\",\"href\":\"https://ecommercedb.com/benchmarks/ww/all\"},{\"_key\":\"9255139db9e9\",\"_type\":\"link\",\"href\":\"https://marketing.dynamicyield.com/benchmarks/add-to-cart-rate/\"}],\"style\":\"normal\"},{\"_key\":\"e88669da18f5\",\"_type\":\"anchor\",\"anchorId\":\"industry\"},{\"_key\":\"160860da4b0c\",\"_type\":\"block\",\"children\":[{\"_key\":\"2114a0ac5224\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add to cart rate by industry\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d838e851c157\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bc2bae500f5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sector plays a major role in performance. As of August 2025, \"},{\"_key\":\"13fba6209513\",\"_type\":\"span\",\"marks\":[\"92bd7238b46a\"],\"text\":\"average add to cart rates\"},{\"_key\":\"caa21c1aff48\",\"_type\":\"span\",\"marks\":[],\"text\":\" look like this:\"}],\"markDefs\":[{\"_key\":\"92bd7238b46a\",\"_type\":\"link\",\"href\":\"https://marketing.dynamicyield.com/benchmarks/add-to-cart-rate/\"}],\"style\":\"normal\"},{\"_key\":\"66438bd4e680\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0c4eab5bf94\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Beauty \u0026 personal care: \"},{\"_key\":\"7fe95b2edcab\",\"_type\":\"span\",\"marks\":[],\"text\":\"9.09%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e1705d68a25\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1caf788eb25\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Consumer goods:\"},{\"_key\":\"8dc6a424f867\",\"_type\":\"span\",\"marks\":[],\"text\":\" 4.81%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"37795c48252b\",\"_type\":\"block\",\"children\":[{\"_key\":\"228a24bb7dca\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Fashion, accessories, \u0026 apparel:\"},{\"_key\":\"a59ff4feb071\",\"_type\":\"span\",\"marks\":[],\"text\":\" 6.62%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8fc15775cc57\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dae0f85d892\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Food \u0026 beverage:\"},{\"_key\":\"7f0a04dfa312\",\"_type\":\"span\",\"marks\":[],\"text\":\" 6.94%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fa266f281410\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1c04092b779\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Home \u0026 furniture:\"},{\"_key\":\"fcbaa980f518\",\"_type\":\"span\",\"marks\":[],\"text\":\" 3.88%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d52326641a10\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0ebee0fe544\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Luxury \u0026 jewelry:\"},{\"_key\":\"48601d95ebcd\",\"_type\":\"span\",\"marks\":[],\"text\":\" 2.36%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b93898e8647c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b99bf551f73b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Multi-brand retail:\"},{\"_key\":\"c28a4512b376\",\"_type\":\"span\",\"marks\":[],\"text\":\" 8.37%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"38eadefccce8\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4ea351f67e4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pet care \u0026 veterinary services:\"},{\"_key\":\"6b3140f67dba\",\"_type\":\"span\",\"marks\":[],\"text\":\" 2.97%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f9b16ec0c795\",\"_type\":\"block\",\"children\":[{\"_key\":\"61c19633a9f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Luxury products typically see lower rates due to higher consideration cycles, while categories like beauty or multi-brand retail perform higher thanks to lower price points and habitual purchasing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d44b9150204\",\"_type\":\"block\",\"children\":[{\"_key\":\"72ceb8adbd46\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add to cart rate by location\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"82e497a394a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"94b52e66f416\",\"_type\":\"span\",\"marks\":[],\"text\":\"Geography also influences add to cart behavior:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acce753110c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"89fdebaa9435\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Americas:\"},{\"_key\":\"3c44584117e5\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"e2b20632db9b\",\"_type\":\"span\",\"marks\":[\"9c1b1b1eefcb\"],\"text\":\"6.8%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"9c1b1b1eefcb\",\"_type\":\"link\",\"href\":\"https://marketing.dynamicyield.com/benchmarks/add-to-cart-rate/\"}],\"style\":\"normal\"},{\"_key\":\"7c54b6a8acf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9de67eb9ccb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"EMEA:\"},{\"_key\":\"38fdb835ebd6\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"4337f6998111\",\"_type\":\"span\",\"marks\":[\"b23973254d2d\"],\"text\":\"6.3%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b23973254d2d\",\"_type\":\"link\",\"href\":\"https://marketing.dynamicyield.com/benchmarks/add-to-cart-rate/\"}],\"style\":\"normal\"},{\"_key\":\"c908bf5bd5c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0999d5aa6a6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"APAC:\"},{\"_key\":\"4a5ee65234d7\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"a0194325f157\",\"_type\":\"span\",\"marks\":[\"b227e6fa93b9\"],\"text\":\"5.6%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b227e6fa93b9\",\"_type\":\"link\",\"href\":\"https://marketing.dynamicyield.com/benchmarks/add-to-cart-rate/\"}],\"style\":\"normal\"},{\"_key\":\"b5958606f750\",\"_type\":\"block\",\"children\":[{\"_key\":\"8996a25efd5e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Regional differences often reflect shopping culture and device usage—what feels like friction in one market might be standard in another.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a868c44d4842\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a853298eba2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add to cart rate by device type\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9d798619930e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3b706083fb5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add to cart performance is also relatively consistent across devices:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a296df909e1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a973f686de7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile:\"},{\"_key\":\"e37ef15f0f21\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"dee3966799db\",\"_type\":\"span\",\"marks\":[\"59ed6ac0fbc8\"],\"text\":\"6.4%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"59ed6ac0fbc8\",\"_type\":\"link\",\"href\":\"https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/\"}],\"style\":\"normal\"},{\"_key\":\"6e094e1942c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b73063e02ecd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Desktop:\"},{\"_key\":\"dea5a033bb32\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"680945e34b3d\",\"_type\":\"span\",\"marks\":[\"1066ec1204e5\"],\"text\":\"6.2%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1066ec1204e5\",\"_type\":\"link\",\"href\":\"https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/\"}],\"style\":\"normal\"},{\"_key\":\"f8d5984e0bf2\",\"_type\":\"block\",\"children\":[{\"_key\":\"d0a8cd61c27e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Overall:\"},{\"_key\":\"9195bfb5889f\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"72b02946154a\",\"_type\":\"span\",\"marks\":[\"734e2e2c3313\"],\"text\":\"6.8%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"734e2e2c3313\",\"_type\":\"link\",\"href\":\"https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/\"}],\"style\":\"normal\"},{\"_key\":\"9c21e6f31417\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdee007c6425\",\"_type\":\"span\",\"marks\":[],\"text\":\"With mobile driving the majority of eCommerce traffic, even small differences in experience can have a large impact on overall performance. Brands that deliver cross-device consistency typically see stronger funnel results.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49a2d9bc15ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"53b001ab2ed6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using benchmarks strategically\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"19e42b237ed0\",\"_type\":\"block\",\"children\":[{\"_key\":\"63d4364b59d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Benchmarks provide a useful reference point, but the most meaningful comparison is always against your own performance over time. Looking at add to cart rate by traffic source, product category, or campaign can reveal which levers actually drive intent.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e910c954a4b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7e83c1aa3a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use industry benchmarks as a way to set ambitious but realistic targets—whether that means reaching the top quartile for your sector or closing gaps with direct competitors.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a702b4fd2bee\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd40951fbc20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Just remember: Add to cart rate is only one piece of the puzzle. To understand the full story, connect it with other eCommerce KPIs like checkout completion, cart abandonment, and overall conversion rate. Taken together, these metrics show how effectively your customer journey turns intent into revenue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5823a3219f2f\",\"_type\":\"anchor\",\"anchorId\":\"factors\"},{\"_key\":\"7b81ebd7c824\",\"_type\":\"block\",\"children\":[{\"_key\":\"1702bb240a62\",\"_type\":\"span\",\"marks\":[],\"text\":\"Factors that influence add to cart rate\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"078faa9e34ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9090b58f3cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add to cart decisions are shaped by a mix of on-site experience and off-site engagement. From product pages to promotions to cross-channel nudges, each touchpoint influences whether shoppers progress deeper into the checkout funnel.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e1a6a91bf00\",\"_type\":\"block\",\"children\":[{\"_key\":\"c61ae5604600\",\"_type\":\"span\",\"marks\":[],\"text\":\"Make product pages work harder\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e74527dbf371\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c8e1284519e\",\"_type\":\"span\",\"marks\":[],\"text\":\"The product page is where most add to cart actions happen. Crisp images, clear copy, accurate specs, and reviews build trust and reduce hesitation. Weak or incomplete details make it harder for shoppers to commit—dragging down your eCommerce add to cart rate. Strong product detail pages remain one of the most effective levers for shopping cart optimization.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f410e67d53d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"779abc1eba2b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Price with intent\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1fe39b6c00d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"80cbb7271a12\",\"_type\":\"span\",\"marks\":[],\"text\":\"Competitive pricing and smart offers shape customer intent signals. Discounts, bundles, or free shipping thresholds encourage adds, while hidden costs like surprise fees often stop momentum cold. Pricing strategy plays as big a role in add to cart rate as page design.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d6eb11a9e3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e24e00e453c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Remove friction from the experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"594294cc59f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"6942576a2568\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every delay or design misstep reduces the likelihood of an add to cart. Slow load times, cluttered layouts, or hard-to-find CTAs chip away at intent. Mobile matters a lot here; with so much traffic coming from handheld devices, optimizing speed and usability across screens is critical for keeping the customer journey flowing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc2c44ae6bad\",\"_type\":\"block\",\"children\":[{\"_key\":\"489dab1b6803\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalize the path forward\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0fa0097b3670\",\"_type\":\"block\",\"children\":[{\"_key\":\"d44374834896\",\"_type\":\"span\",\"marks\":[],\"text\":\"Relevance drives action. Personalized recommendations based on browsing behavior, past purchases, or contextual signals make it easier for shoppers to find what resonates. Product carousels, dynamic blocks, and predictive suggestions all support conversion optimization by surfacing the right product at the right moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad4296508d45\",\"_type\":\"block\",\"children\":[{\"_key\":\"4aa9d429f426\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nudge across channels\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"001114d76215\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8cca7fab763\",\"_type\":\"span\",\"marks\":[],\"text\":\"Engagement doesn’t stop at the product page. Well-timed nudges—an email reminding shoppers of viewed items, a push highlighting low stock, or an in-app message showcasing trending products—extend the journey beyond a single session. These cross-channel touches can turn casual browsing into intent, and intent into conversion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6612e154fdbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f6166dff954\",\"_type\":\"span\",\"marks\":[],\"text\":\"By analyzing these factors, you’ll quickly see whether your add to cart rate is being held back by weak content, pricing, friction, or missed opportunities for personalization. Each element is a lever for optimizing the journey and moving more shoppers toward checkout.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6df686e832c\",\"_type\":\"anchor\",\"anchorId\":\"improve\"},{\"_key\":\"bed9ff163906\",\"_type\":\"block\",\"children\":[{\"_key\":\"b814add605d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to improve add to cart rate\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c82545f2b7a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"a36491517b5b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Improving add to cart rate means shaping experiences that move customers smoothly from interest to intent. These strategies can help brands improve add to cart rate while supporting broader conversion optimization goals. They encourage focus on relevance, orchestration, and experimentation to lift performance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf425855dd3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"93c1ddbc3ea5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalize every touchpoint\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7df36d209544\",\"_type\":\"block\",\"children\":[{\"_key\":\"17da307bd10e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recommendations based on browsing, past purchases, or contextual signals make products feel timely and relevant. Dynamic blocks that surface trending items or audience-specific offers add momentum, while tailored incentives help different customer groups take action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7665b2ebc516\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1f0bdf35e9b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Orchestrate the customer journey\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3311150557bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"42e151032901\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add to cart is just one step in the funnel. Triggered campaigns across \"},{\"_key\":\"a133cfe70fd1\",\"_type\":\"span\",\"marks\":[\"da98889dc14e\"],\"text\":\"email\"},{\"_key\":\"a6796aaec40e\",\"_type\":\"span\",\"marks\":[],\"text\":\", push, \"},{\"_key\":\"4af49435dac6\",\"_type\":\"span\",\"marks\":[\"e1e3d0351e05\"],\"text\":\"SMS\"},{\"_key\":\"5100d4fea72b\",\"_type\":\"span\",\"marks\":[],\"text\":\", and in-app keep customers engaged. For example, repeated product views without an add can prompt a follow-up message, while multi-step flows encourage progression before abandonment ever happens.\"}],\"markDefs\":[{\"_key\":\"da98889dc14e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/why-its-more-important-than-ever-to-personalize-emails\"},{\"_key\":\"e1e3d0351e05\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/sms-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"cbe5e562f44c\",\"_type\":\"block\",\"children\":[{\"_key\":\"37a26e2a6ebd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Test and learn continuously\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2e8fd0daccbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"eac3c9acdc86\",\"_type\":\"span\",\"marks\":[],\"text\":\"Design and messaging choices also affect conversion. Testing CTA copy, button placement, urgency signals, or promotional strategies reveals what drives cart actions. Consistent experimentation sharpens product page optimization and builds confidence in what resonates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"344a6b148b6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1aedf085b7f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leverage AI to predict intent\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5d7b75c6ce76\",\"_type\":\"block\",\"children\":[{\"_key\":\"64a57b428664\",\"_type\":\"span\",\"marks\":[],\"text\":\"Predictive tools can identify customers most likely to add items and deliver targeted nudges like free shipping thresholds or limited-time offers. 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Welcome offers for new visitors, reminders for active cart adders, and upsell campaigns for loyal customers all contribute to stronger results.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6647a33c0124\",\"_type\":\"anchor\",\"anchorId\":\"braze\"},{\"_key\":\"593e697cbbe2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2390ca58eb4\",\"_type\":\"span\",\"marks\":[],\"text\":\"How Braze supports improving add to cart rate\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"77b3f59c21a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"913b4fff69df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands lift add to cart rate by shaping experiences that connect relevance, timing, and consistency. 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From follow-ups after a product view to reminders after a cart action, triggered campaigns keep momentum moving toward checkout.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"04602f0c74e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"80e538e805e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cross-channel orchestration\"},{\"_key\":\"503f7db0c2d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Guide the journey across email, push, SMS, and in-app with a consistent voice. By \"},{\"_key\":\"641dc81c78ee\",\"_type\":\"span\",\"marks\":[\"585a818d1e88\"],\"text\":\"coordinating channels\"},{\"_key\":\"7482b2872c25\",\"_type\":\"span\",\"marks\":[],\"text\":\", brands can reduce friction and help customers take the next step with confidence.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"585a818d1e88\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/cross-channel-engagement-matters\"}],\"style\":\"normal\"},{\"_key\":\"58db725f7618\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cb1c7359a53\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how leading brands have used Braze to put these capabilities into action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f963fcdd236\",\"_type\":\"block\",\"children\":[{\"_key\":\"6449de03923b\",\"_type\":\"span\",\"marks\":[],\"text\":\"500px: Personalization through localization lifts revenue\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ce5fef6aa627\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf9c64a6d825\",\"_type\":\"span\",\"marks\":[\"fe88830e63f3\"],\"text\":\"500px\"},{\"_key\":\"79dad1214586\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a global photography community with more than 18 million users across 190 countries. With such a diverse audience, connecting with customers in the right way—and the right language—was critical.\"}],\"markDefs\":[{\"_key\":\"fe88830e63f3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/500px-increases-revenue-by-257-with-improved-language-localization\"}],\"style\":\"normal\"},{\"_key\":\"e8f4a0c0cc7e\",\"_type\":\"block\",\"children\":[{\"_key\":\"e32e75fcb2d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9ff2dc3816ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e73c6220bc8\",\"_type\":\"span\",\"marks\":[],\"text\":\"500px found that sending all communications in English limited engagement and reduced paid membership sign-ups in non-English-speaking markets.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"301f40182f68\",\"_type\":\"richImage\",\"alt\":\"a phone screen shows a watermelon and says 60 % rabatt\",\"asset\":{\"_ref\":\"image-444cfbed8306bca688a4472e21d364c238993a4e-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"9f422f315317\",\"_type\":\"block\",\"children\":[{\"_key\":\"693acb123ca2\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9a05fa54fadc\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab67e440d6a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using Braze, 500px launched localized, cross-channel campaigns in French and German. 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With more than 700 brands and 60,000 products available per country, Dafiti needed a way to engage “virtual window shoppers” and turn browsing into buying.\"}],\"markDefs\":[{\"_key\":\"7f2ffdacb3ae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/dafiti-case-study\"}],\"style\":\"normal\"},{\"_key\":\"1acfb7950a4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f62f9519eb97\",\"_type\":\"span\",\"marks\":[],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"a7a62ea5ad78\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5b614c6a8e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Different systems for email and push made cross-channel engagement difficult, and Dafiti lacked the ability to segment users or test timely campaigns effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6dece92d3d9\",\"_type\":\"richImage\",\"alt\":\"three cell phones with advertisements for dafiti on them\",\"asset\":{\"_ref\":\"image-f96020427cd64c9eb2b8ee62334c8dc5d83a64a5-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"cf1c13ee9af1\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e1be6303003\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"40772db3d540\",\"_type\":\"block\",\"children\":[{\"_key\":\"45bcfeab692b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using Braze, Dafiti introduced triggered in-app messaging and email campaigns designed to drive immediate action. One example included a countdown-timer discount, nudging users to complete a purchase before time expired. 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group\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01cdbd726692\",\"_type\":\"block\",\"children\":[{\"_key\":\"b54a08201be6\",\"_type\":\"span\",\"marks\":[],\"text\":\"With triggered messaging and real-time testing, Dafiti transformed passive browsing into active purchasing—demonstrating the power of timely nudges to boost add to cart actions and conversions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34ad1cc0359c\",\"_type\":\"block\",\"children\":[{\"_key\":\"808603fa0518\",\"_type\":\"span\",\"marks\":[],\"text\":\"Picklebet: Cross-channel orchestration drives retention\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4f9b6b355567\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e1da3a582f5\",\"_type\":\"span\",\"marks\":[\"53b53239765b\"],\"text\":\"Picklebet\"},{\"_key\":\"9047ca791ca1\",\"_type\":\"span\",\"marks\":[],\"text\":\" is an Australian sports betting brand reimagining fan engagement with its innovative app. In 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It’s a KPI that not only reflects how well your product and pricing resonate but also reveals where friction may be holding customers back.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6c5a1d0f452\",\"_type\":\"block\",\"children\":[{\"_key\":\"5878b9352795\",\"_type\":\"span\",\"marks\":[],\"text\":\"When viewed alongside benchmarks and other eCommerce KPIs, it becomes a powerful diagnostic for funnel health. And when paired with strategies like personalization, journey orchestration, and real-time engagement, it’s a lever brands can use to move customers forward with confidence.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"69beab1e3e9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3f820fd3677\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze, teams can act on these insights to improve add to cart rates in the moment—turning intent into action, and action into lasting customer relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8cb981ca76bc\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"4a2b6ab2ed62\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Get started\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow? Talk to our sales team.\"},{\"_key\":\"5003a2030d1c\",\"_type\":\"anchor\",\"anchorId\":\"faq\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d81468164671ac8dfdbe69441189e420c5e2c45d-1920x1080.png\",\"publishedDate\":\"2025-10-07T17:01:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0ecc1198197002f3a4843952d81029572c01dec7-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Learn the importance of add to cart rate and explore proven techniques to enhance it, driving more conversions and revenue.\",\"pageTitle\":\"Improving Add to Cart Rate and Why it Matters | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"add-to-cart-rate\"}},\"title\":\"Add to Cart Rate: What It Is, Why It Matters, and How to Improve It\"},{\"_id\":\"5fd5c430-c00a-49e5-90f3-5800d00dc754\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"312a89e1ba05\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfc342e22457\",\"_type\":\"span\",\"marks\":[],\"text\":\"There are planners, and there are \"},{\"_key\":\"732f34d6e96e\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"planners\"},{\"_key\":\"43e472635ec2\",\"_type\":\"span\",\"marks\":[],\"text\":\"—retailers who, by trade and training, are already thinking about the holiday season.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fa5decacf5a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b0347aa5bec\",\"_type\":\"span\",\"marks\":[],\"text\":\"Between the trends uncovered in our \"},{\"_key\":\"c7d3f8780e18\",\"_type\":\"span\",\"marks\":[\"3abb4244018c\"],\"text\":\"2025 Retail Customer Engagement Review\"},{\"_key\":\"97efc59c94ba\",\"_type\":\"span\",\"marks\":[],\"text\":\", the buzz at Shoptalk 2025, and the global, macroeconomic headwinds impacting retailers, there’s a lot to unpack. As the holiday planning season approaches, \"},{\"_key\":\"563c61753fa6\",\"_type\":\"span\",\"marks\":[\"9616f120b184\"],\"text\":\"retail marketers must strategically prepare their customer engagement efforts\"},{\"_key\":\"4903f8fffcf2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to maximize sales and enhance experiences for customers who keep raising the bar. With our ears to the ground and our fingers on the pulse, here’s what to keep top of mind heading into the holidays.\"}],\"markDefs\":[{\"_key\":\"3abb4244018c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/retail-customer-engagement-review\"},{\"_key\":\"9616f120b184\",\"_type\":\"link\",\"alt\":\"link to a Blog article about the shifting retail landscape and how marketers should adjust\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/the-shifting-retail-landscape-and-how-marketers-should-react\"}],\"style\":\"normal\"},{\"_key\":\"b1afb2a5f192\",\"_type\":\"block\",\"children\":[{\"_key\":\"692f5f065db4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Embrace omnichannel engagement for customer-centric retailing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c4dbbe37537f\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa68c23786f7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why it matters:\"},{\"_key\":\"8e49050493ce\",\"_type\":\"span\",\"marks\":[],\"text\":\" Customers expect a seamless shopping experience across multiple channels, whether online, in-store, or through mobile apps. That also means a seamless marketing and messaging experience across channels like email, SMS, and in-app messaging to support them on their shopping journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"981e41bd6ba7\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb64eeb2fcc3\",\"_type\":\"span\",\"marks\":[],\"text\":\"According to our 2025 Retail Customer Engagement Review, retailers who sent messages using one channel saw a \"},{\"_key\":\"f7acfede1fda\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2.2X increase\"},{\"_key\":\"983e9f6907ca\",\"_type\":\"span\",\"marks\":[],\"text\":\" in 90-day retention compared to those who sent no messages at all. Retailers who sent messages over two channels vs. one saw a \"},{\"_key\":\"1bee04b7cfb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"78% increase\"},{\"_key\":\"fcd1bd5b7d4f\",\"_type\":\"span\",\"marks\":[],\"text\":\" in 90-day retention. In peak season, time is of the essence when connecting with customers, while still building the foundation for a longer-term relationship.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d302bc99b8b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b128c670967\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Actionable strategy:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b9dc7ec408a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c5ed78af077\",\"_type\":\"span\",\"marks\":[],\"text\":\"Plan to engage customers across multiple channels, and do so for more than just promotional offers. For example, share useful customer-centric tips on setting up wishlists that are shareable, where your customers can engage with you. Develop a cohesive omnichannel strategy that integrates your marketing efforts, ideally from within a single platform for maximum visibility and efficiency.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"105963036b85\",\"_type\":\"block\",\"children\":[{\"_key\":\"c46beb5848ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use tools that allow for consistent messaging and branding, ensuring the look, feel, tone, and voice of the messages are consistent across channels. Your customers see your brand across multiple channels and expect it to feel cohesive.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ab6bb79b799\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4ed72861dfb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use those tools to understand how and when customers are engaging with your brand, being mindful of their preferred channels based on their levels of engagement. Then use those preferences to further engage with them throughout the holiday season.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e1459dd2f77\",\"_type\":\"block\",\"children\":[{\"_key\":\"07c9c4da9a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Prioritize next-level personalization\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"08eb088e90e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f02ff63143bf\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why it matters:\"},{\"_key\":\"6ff8f6f7a5a3\",\"_type\":\"span\",\"marks\":[],\"text\":\" Personalization enhances customer satisfaction and loyalty, making it a key driver of engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afbe944b3dfa\",\"_type\":\"block\",\"children\":[{\"_key\":\"f11dcd313a5b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Shopping experiences across channels and devices have gotten more interesting, more personalized, and more complicated without the right personalization and channel strategy to support those seamless shopper journeys. We’ve gone past the novelty of addressing a customer by their first name in an email. Using data to personalize shopping experiences is the foundation of the \"},{\"_key\":\"e31963edb779\",\"_type\":\"span\",\"marks\":[\"c2c46df0a193\"],\"text\":\"new-and-improved Braze x Shopify integration\"},{\"_key\":\"5665680654d6\",\"_type\":\"span\",\"marks\":[],\"text\":\", which includes triggered messages and dynamic content.\"}],\"markDefs\":[{\"_key\":\"c2c46df0a193\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/shopify-new-era-ecommerce\"}],\"style\":\"normal\"},{\"_key\":\"81e45f372043\",\"_type\":\"block\",\"children\":[{\"_key\":\"218918992664\",\"_type\":\"span\",\"marks\":[],\"text\":\"Regardless of the platform, using customer data to surface relevant products and send messages with confidence is critical when it matters most—when stress levels are high, messages from brands are plentiful, and patience is lower for brands misreading a shopper’s signals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d1353fd3483e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c8b3507de4b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Actionable strategy:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4633a5f09443\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fc64904631f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leverage customer data to create tailored experiences, such as personalized product recommendations and targeted promotions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ae506c582f29\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4c4c0b6e4a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use segmentation to identify customer preferences and behaviors, allowing for more relevant messaging—a new customer coming in from an Instagram ad can and should be on a different journey than someone who has been subscribed, engaged, and purchasing for years. Your customers are unique and want to be treated as such.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8c693bab787c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c93d3b809a6f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leverage real-time engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b8ebbdd5cd09\",\"_type\":\"block\",\"children\":[{\"_key\":\"2166a08afa7d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why it matters:\"},{\"_key\":\"42e4c6d43382\",\"_type\":\"span\",\"marks\":[],\"text\":\" Real-time engagement helps capture customer attention and drive immediate action, especially during the busy holiday season. Retailers deserve some kudos for segmenting customers based on past behavior and engagement—41% of retail brands said they do this, which was 9 points above average in our retail survey. But only 27% sort on a real-time basis as new inputs are collected. Again, in the busy holiday season, spending maximums, shopping carts, and attention spans change quickly, especially if the products or content aren’t resonating with your customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c0b5c5da126\",\"_type\":\"block\",\"children\":[{\"_key\":\"82245f43625b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Actionable Strategy:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab7ebc11e6e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"825352fb0d01\",\"_type\":\"span\",\"marks\":[],\"text\":\"Implement real-time messaging strategies, such as push notifications and in-app alerts with countdown timers, to inform customers about flash sales and limited-time offers. Drive a sense of urgency in the critical holiday season by letting customers know when they’re running out of time to purchase, for example, when your shipping cutoff is coming up.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"32fa23cfacd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c35d80104f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use analytics to monitor customer behavior and adjust your messaging accordingly—brands that demonstrate active listening can have the edge on competition.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ebb1309d978\",\"_type\":\"block\",\"children\":[{\"_key\":\"36958469510e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Enhance loyalty programs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f84496de1c74\",\"_type\":\"block\",\"children\":[{\"_key\":\"714e8e9ec264\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why it matters:\"},{\"_key\":\"873dd7549e92\",\"_type\":\"span\",\"marks\":[],\"text\":\" Effective loyalty programs can encourage repeat purchases and foster long-term relationships with customers. As we overheard at Shoptalk 2025, loyalty is about more than a product, it’s a consumer behavior. We know how important customer lifetime value (LTV) is for retailers, based on our 2025 survey, and loyalty is the first step in earning that level of commitment from customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b01ab0aafc79\",\"_type\":\"block\",\"children\":[{\"_key\":\"96c6b8c2f8ff\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Actionable Strategy:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"461702b159c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"d196519f040f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Revamp your loyalty program to offer exclusive rewards, early access to sales, or bonus points for holiday purchases. Get inspired with our new guide, \"},{\"_key\":\"ad441152871a\",\"_type\":\"span\",\"marks\":[\"5a80ffa8077e\"],\"text\":\"Melting Points: Locking in Loyalty\"},{\"_key\":\"b2da93c63afe\",\"_type\":\"span\",\"marks\":[],\"text\":\", on building lasting connections beyond the transactional and points-driven world of the everyday loyalty program.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"5a80ffa8077e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/melting-points-loyalty\"}],\"style\":\"normal\"},{\"_key\":\"86221b66036c\",\"_type\":\"block\",\"children\":[{\"_key\":\"407a5b2c87bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Promote your loyalty program prominently in your marketing communications to drive sign-ups and engagement, learning from some of the best: \"},{\"_key\":\"855517833cec\",\"_type\":\"span\",\"marks\":[\"30bec792ad23\"],\"text\":\"Canadian Tire Corporation\"},{\"_key\":\"2df10e8fd6dd\",\"_type\":\"span\",\"marks\":[],\"text\":\" increased their personalization velocity, resulting in higher engagement rates with their loyalty program, Triangle Rewards. Quickly adjusting and deploying targeted campaigns proved a game-changer, according to Martin Kriz, Associate Vice President of Digital Marketing Technology and Innovation at Canadian Tire.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"30bec792ad23\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/canadian-tire-corporation-case-study\"}],\"style\":\"normal\"},{\"_key\":\"488fd586eb8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"bea8df9d1657\",\"_type\":\"span\",\"marks\":[],\"text\":\"Invest in AI-driven tools\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f57c45c85488\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a440684bef9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why it matters:\"},{\"_key\":\"8f14b94cfb3f\",\"_type\":\"span\",\"marks\":[],\"text\":\" AI can be a time-saver and a solution when time and resources are scarce. It can be deployed across plenty of marketing activities, but it should be deployed thoughtfully alongside the other tools in the tech stack. AI is critical to drive efficiency across channels and account for consumer preferences at scale this holiday season.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a7436ec0c5c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcaaa47e4e52\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Actionable strategy:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb7ca3deff2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f77370de67d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Explore AI-driven tools that can help automate customer interactions and provide insights into consumer behavior. Retailers in our 2025 survey were particularly concerned that their messages weren’t landing in the wild—here, AI can be a solution to analyze customer sentiment or test their strategies before going to market with a big campaign.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e7becc4f3086\",\"_type\":\"block\",\"children\":[{\"_key\":\"e51b638d0343\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leverage AI in reporting to help learn faster and make your strategy more nimble, which can help provide customers with more personal and segment-specific content.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"528a589269ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"308ca6bf0df5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conclusion\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a3cc49657be2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b47ec445e39f\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the holiday season approaches, retailers must prioritize customer engagement to drive sales and create memorable shopping experiences. By embracing omnichannel engagement, prioritizing personalization, leveraging real-time data, enhancing loyalty programs, and investing in AI-driven tools, brands can position themselves for success in both the short term and the long term. Now is the time to prioritize these initiatives, ensure you have the right tools in place to execute, and test and learn ahead of the holiday season.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"12e1532ae2b6\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"63e9c6ebc554\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download the report\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"alt\":\"link to download the 2025 Braze Retail Customer Engagement Review\",\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/retail-customer-engagement-review\"}}],\"body\":[{\"_key\":\"76dda668ea99\",\"_type\":\"block\",\"children\":[{\"_key\":\"1dcc8e3fe423\",\"_type\":\"span\",\"marks\":[],\"text\":\"Check out the 2025 Braze Retail Customer Engagement Review for tips on delivering the next-level shopping experiences customers crave.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Plan for your most engaging holiday shopping season yet\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ac3f3d4baaf4538f4027799304ff500fa071ba8c-3840x2160.png\",\"publishedDate\":\"2025-05-08T01:02:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"pageDescription\":\"As the holiday planning season approaches, retail marketers must strategically prepare their customer engagement efforts to maximize sales and enhance experiences for customers who keep raising the bar. Here’s what to keep top of mind heading into the holidays.\",\"pageTitle\":\"Unlocking holiday success: Customer engagement must-haves for peak season\",\"slug\":{\"_type\":\"slug\",\"current\":\"customer-engagement-must-haves-for-peak-season\"}},\"title\":\"Customer engagement must-haves for peak shopping season\"},{\"_id\":\"83928ed7-77ef-4645-b5d8-9b3dab29f0fa\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"ade768fb6a82\",\"_type\":\"block\",\"children\":[{\"_key\":\"70c32c12e3320\",\"_type\":\"span\",\"marks\":[],\"text\":\"I've been on a quest for the perfect sectional couch for what feels like my entire adult life. You know the kind—sturdy enough for your kids, your pets, \"},{\"_key\":\"70c32c12e3321\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"and\"},{\"_key\":\"70c32c12e3322\",\"_type\":\"span\",\"marks\":[],\"text\":\" that questionable takeout you ordered last night. I’ve spent hours browsing many of the big retailers online, visited several local furniture stores, and even asked my interior-design-enthusiast buddies for recommendations. I’ve been close to making a purchase a few times, but something always holds me back. For each of these furniture brands, I'm sure they were left wondering, \\\"Why not \"},{\"_key\":\"70c32c12e3323\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"our\"},{\"_key\":\"70c32c12e3324\",\"_type\":\"span\",\"marks\":[],\"text\":\" couch?\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73d1076f8051\",\"_type\":\"block\",\"children\":[{\"_key\":\"59de3ca1a2960\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every eCommerce brand knows the frustration. A shopper browses, gets to know a bit more about your brand, maybe even drops an item into their cart, and then, without any warning, leaves before completing their purchase. Brands are left wondering, “What held them back? Why did our product not meet their needs?” It’s a potential miss for the shopper, who wants to solve an acute need or discover a new brand, and also a lost opportunity for the business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df75e79747ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"e86e45de6a930\",\"_type\":\"span\",\"marks\":[],\"text\":\"Each experience presents an opportunity to learn more, connect, and engage—for both the shopper and the brand. At Braze, we help eCommerce brands like e.l.f. Beauty, Hugo Boss, Gymshark, Gap, and Overstock.com navigate all of these touchpoints and discover how to better engage shoppers with experiences that are relevant to their specific needs. And we’ve seen brands build incredible experiences—helping to forge stronger relationships that go beyond just a transaction. But getting there requires an in-depth understanding of their shoppers, and being ready with the right customer experiences in real-time for every relevant touchpoint—many of which we can help bring to life even more easily.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acb5a490e4b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cfe8c5ec4c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re excited to announce new capabilities to help marketers like you get some of these common use cases up and running quickly, so you can spend more time building highly relevant, memorable customer experiences. Imagine what you could create knowing that your core campaigns are rock solid: maybe a new interior design experience for couch shoppers like me, or a partnership with a detergent company that offers a special fabric solution for other couch-shopping families with young kids.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c70fca11f665\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b1f6ea197f30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Specifically, we’re announcing:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb6575ba0f05\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa29db546c910\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategic partnership and enhanced integration with Shopify\"},{\"_key\":\"fa29db546c911\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help enterprise eCommerce marketers more easily bring together their shoppers’ evolving preferences and activate real-time data and insights\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db18a72b654c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a4d9ed839ee0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"New native data capabilities and templates\"},{\"_key\":\"3a4d9ed839ee1\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help marketers get up and running quickly for a range of foundational eCommerce use cases, and\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b526796b0c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"2946adc1d6b40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improvements to our email and WhatsApp channels\"},{\"_key\":\"2946adc1d6b41\",\"_type\":\"span\",\"marks\":[],\"text\":\" to deliver richer, no-code personalized cross-channel experiences\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47244f5599fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"23afed5b77d90\",\"_type\":\"span\",\"marks\":[],\"text\":\"To show you how these new features will make it easier for you to build better experiences for your shoppers, let’s walk through an abandoned cart example to show what this new experience could look like with Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"086d67bdfeb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a095366de660\",\"_type\":\"span\",\"marks\":[],\"text\":\"Easily Integrate Commerce Insights from Shopify\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0232b051045e\",\"_type\":\"richImage\",\"alt\":\"a screenshot of a website that says `` optimize the customer shopping journey with braze 's shopify integration '' \",\"asset\":{\"_ref\":\"image-1bae17a23a965c8d7c1a79bfa631e1eb973d2aca-600x534-gif\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0,\"left\":0.0015693231441048035,\"right\":0,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":1,\"width\":0.9984306768558951,\"x\":0.5007846615720524,\"y\":0.5},\"isFullWidth\":true},{\"_key\":\"f8af7d4e357d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b461b5243d0e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ok first up: it all starts with learning your shoppers’ evolving preferences and behaviors. The \"},{\"_key\":\"b461b5243d0e1\",\"_type\":\"span\",\"marks\":[\"9fe91c8be58f\"],\"text\":\"Braze Data Platform\"},{\"_key\":\"b461b5243d0e2\",\"_type\":\"span\",\"marks\":[],\"text\":\" makes it easy to unify and activate shopper insights—in real time—from a range of sources. Now with our \"},{\"_key\":\"b461b5243d0e3\",\"_type\":\"span\",\"marks\":[\"underline\"],\"text\":\"enhanced integration with Shopify\"},{\"_key\":\"b461b5243d0e4\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Q1 2025), we’re making it even easier to incorporate commercial insights as well. In just a few clicks, you can now connect your Shopify store to Braze, choosing between a standard setup for a Shopify online store with defaults like tracking anonymous or logged-in users, or a custom setup for a “\"},{\"_key\":\"b461b5243d0e5\",\"_type\":\"span\",\"marks\":[\"79235097883b\"],\"text\":\"headless\"},{\"_key\":\"b461b5243d0e6\",\"_type\":\"span\",\"marks\":[],\"text\":\"” Shopify store.\"}],\"markDefs\":[{\"_key\":\"9fe91c8be58f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/braze-data-platform\"},{\"_key\":\"79235097883b\",\"_type\":\"link\",\"href\":\"https://www.shopify.com/plus/solutions/headless-commerce\"}],\"style\":\"normal\"},{\"_key\":\"b6da00c5b759\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2058ae330e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"And, thanks to additional improvements to the Braze Data Platform, we also help you track your shopper’s \"},{\"_key\":\"f2058ae330e25\",\"_type\":\"span\",\"marks\":[\"underline\"],\"text\":\"new eCommerce events and user attributes\"},{\"_key\":\"f2058ae330e26\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Q1 2025 for Shopify customers, Q2 2025 for Non-Shopify customers) natively in Braze. That means when a shopper views a product, updates their cart, starts checkout, or completes a purchase, you have an out-of-the-box solution to take action on these purchasing events, all in real time. With this initial setup, you can also sync your historical data from Shopify products into a Braze Catalog and create campaigns based on previous shopper behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd7995a1f4ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"05d387983ac90\",\"_type\":\"span\",\"marks\":[],\"text\":\"By bringing together historical and real-time Shopify insights with other cross-channel insights, you can get a view into your shoppers’ evolving preferences and behaviors—say they browsed online, favorited a product in the app, or clicked on a promotion from a text message—you can ensure shoppers are engaged at relevant moments of their unique journeys. For example, no shopper wants to be bombarded with ads for an item they’ve already purchased. With Braze, the shopper profile will be updated as soon as the purchase is made; the data then immediately flows to other parts of the customer journey, for example suppressing paid social ads through Braze Audience Sync or updating eligibility for a loyalty award program.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a38c146a7001\",\"_type\":\"block\",\"children\":[{\"_key\":\"d67ea5dc12cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Finally, \"},{\"_key\":\"d67ea5dc12cc1\",\"_type\":\"span\",\"marks\":[\"underline\"],\"text\":\"new support for Shopify product metafields\"},{\"_key\":\"d67ea5dc12cc2\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Q1 2025) allows for richer product descriptions, which you can use to highlight the key features and benefits of those products or services still hanging out in their carts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"23b68efbd6e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9af83a263590\",\"_type\":\"span\",\"marks\":[],\"text\":\"Launch campaigns faster with pre-built templates\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f9370e06cddd\",\"_type\":\"richImage\",\"alt\":\"a screen shot of a website that says your cart is waiting\",\"asset\":{\"_ref\":\"image-f34b9740ad3aa46ecd56e5c98953409ef4d6c15b-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"ba91d6b5be09\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e84b5ca65950\",\"_type\":\"span\",\"marks\":[],\"text\":\"Now that you have the initial setup completed, you can quickly spin up one of those core eCommerce customer journeys using an \"},{\"_key\":\"7e84b5ca65951\",\"_type\":\"span\",\"marks\":[\"underline\"],\"text\":\"out-of-the-box Canvas template\"},{\"_key\":\"7e84b5ca65952\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Q1 2025), and here we’ll choose an abandoned cart. This is one of the many native eCommerce Canvas templates available for use cases such as abandoned browse, order confirmation, and post-purchase surveys, with more to come. Next, you can leverage \"},{\"_key\":\"7e84b5ca65953\",\"_type\":\"span\",\"marks\":[\"underline\"],\"text\":\"new pre-built eCommerce email templates\"},{\"_key\":\"7e84b5ca65954\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Q3 2025) to quickly create visually appealing, brand-approved emails for your abandoned cart customer journey that help improve conversions, and ultimately increase revenue. Additionally, you can also now create landing pages quickly through customizable drag-and-drop \"},{\"_key\":\"7e84b5ca65955\",\"_type\":\"span\",\"marks\":[\"underline\"],\"text\":\"eCommerce landing page templates\"},{\"_key\":\"7e84b5ca65956\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Q2 2025) that help you promote your products and services and grow your email and SMS lists.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a5b6ea96a283\",\"_type\":\"block\",\"children\":[{\"_key\":\"49b57b6febda0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the foundations in place, you’re now free to spend more time crafting experiences that uniquely meet your shoppers’ needs. With Canvas and BrazeAI™, you’ll be able to take the rich understanding of your shopper to create, personalize, and optimize sophisticated journeys with your brand, for example spotlighting ways to get involved with your community through an interactive, in-app experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21060f39f95d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a39a46d94b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deliver engaging and personalized experiences without any code\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"dbda4ceb7ff5\",\"_type\":\"richImage\",\"alt\":\"a woman is smiling while looking at her phone\",\"asset\":{\"_ref\":\"image-652ec810eebe85c8d90b24f007131967849a47d7-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"2b112904b30f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c268b499c2c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you’ve got some of the basics down, then you can start building more personalized and relevant experiences tied to abandoned carts, or other steps of the customer journey. 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Grove’s engineering team ensured event data flowed correctly, while the retention team built dynamic templates using Braze Catalogs powered by Shopify. This ensured that the email contained personalized product suggestions based on each user’s last viewed item, driving relevance and engagement. In parallel, timing experiments reduced the risk of message fatigue and disengagement—in line with Grove’s value proposition of happier, healthier customers. Even better, the team achieved this within a month of integrating Shopify and Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4bbcc95aa9c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cb4171cdd62\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The result: Increased checkouts and validated strategy\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"dd5964da5c21\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e85d047ce48\",\"_type\":\"span\",\"marks\":[],\"text\":\"The “Browse Abandon” campaign delivered strong early results:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df85f35fa6fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"0dde709909d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"10% checkout rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4d1bcd83062\",\"_type\":\"block\",\"children\":[{\"_key\":\"08228b7d8749\",\"_type\":\"span\",\"marks\":[],\"text\":\"41% add to cart rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5c29d76f3b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"194d2634824f\",\"_type\":\"span\",\"marks\":[],\"text\":\"3% click-through rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe567ca56f11\",\"_type\":\"block\",\"children\":[{\"_key\":\"a17c0f4db436\",\"_type\":\"span\",\"marks\":[],\"text\":\"The 3% click-through rate is one of the highest Grove Collaborative has achieved in their triggered email program, on par with industry benchmarks of 2-3%.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe46f7526073\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c0eb35d5746\",\"_type\":\"span\",\"marks\":[],\"text\":\"These early results validated the team’s personalization strategy and showcased the value of the real-time results from the Braze x Shopify integration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"756f70705914\",\"_type\":\"block\",\"children\":[{\"_key\":\"601d50f998e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"The campaign directly supports Grove’s goal to drive meaningful conversion by surfacing relevant products to previously engaged prospects and customers. It also represents a major milestone in their broader personalization strategy—bringing smarter, real-time engagement to life.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3634f9290ed0\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c5fcf68cf1f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“We’re excited about what’s ahead on the roadmap. As we continue to expand our use of the Braze Shopify integration, we’re looking forward to finding even more creative ways to personalize messages, connect with customers, and inspire sustainable choices.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f4910fd6eed\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fb0bf988030\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"—Margaret Oros, Head of Marketing Technology, Grove Collaborative\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd89d46241cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f34af997b0f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"991682c18945\",\"_type\":\"block\",\"children\":[{\"_key\":\"f73cc0878595\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Email isn’t dead: \"},{\"_key\":\"0868e49ab662\",\"_type\":\"span\",\"marks\":[],\"text\":\"Despite the plethora of communication channels available to brands, email continues to convert. Whether you use email as a standalone channel or within a cross-channel strategy, Grove’s campaign success proves email still has returns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e4b015f140e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b67d1c381bcd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Behavior trumps “batch-and-blast”:\"},{\"_key\":\"939d052dfa70\",\"_type\":\"span\",\"marks\":[],\"text\":\" Using real-time behavioral triggers, paired with personalized product recommendations, increased click-through rates and drove high engagement and conversions compared to less timely, less tailored messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4e4cb56d94f\",\"_type\":\"block\",\"children\":[{\"_key\":\"964e443418a7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Integration drives innovation:\"},{\"_key\":\"ade5a869394b\",\"_type\":\"span\",\"marks\":[],\"text\":\" Grove’s strategy and success were made possible by the Braze x Shopify integration and SDK, drawing in live data from AWS. Customer journeys flow when the right technology works seamlessly together.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png\",\"publishedDate\":\"2026-01-08T17:13:14.162Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5fb7ba77fe53c07a45403e6ebf9d36957efc3057-2400x1256-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign\",\"slug\":{\"_type\":\"slug\",\"current\":\"grove-collaborative\"}},\"title\":\"Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign\"},{\"_id\":\"170f47e9-ddb7-4512-b8fc-f100c2b1d85f\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"bf93a7e6ca6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"374d431918ce0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erewhon is more than a grocery store—it’s a destination for those who prioritize wellness, premium products, and a strong sense of community. 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Recognizing that cross-channel customers who transact digitally are three times more valuable, Erewhon utilized a mix of email, SMS, push notifications, and in-app messages to reach their audience effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6afb46458354\",\"_type\":\"block\",\"children\":[{\"_key\":\"f48194d3688c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Step one: Identify KPIs and segment the audience\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d87d92bbfb89\",\"_type\":\"block\",\"children\":[{\"_key\":\"c579dda0b12c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erewhon focused on KPIs such as: (i) mobile app orders within the first 90 days of onboarding, (ii) frequency of orders, and (iii) average basket size. 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