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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Slalom" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa32c45277e1ee90893ab3bfa47642f547031ede0-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa32c45277e1ee90893ab3bfa47642f547031ede0-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa32c45277e1ee90893ab3bfa47642f547031ede0-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Slalom</h2><div class="flex flex-col gap-3 md:flex-row"></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.slalom.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div></div><a class="flex w-full flex-col rounded-[12px] bg-gray-50" href="/resources/reports-and-guides/4-personalization-strategies-for-ecommerce-success"><img alt="4 Personalization Strategies for eCommerce Success" loading="lazy" width="300" height="150" decoding="async" data-nimg="1" class="size-full h-[150px] object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe7652b812c8034f755b059edff73769e2c47511a-1500x1500.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe7652b812c8034f755b059edff73769e2c47511a-1500x1500.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe7652b812c8034f755b059edff73769e2c47511a-1500x1500.png&w=640&q=75"/><div class="flex flex-col gap-3 px-4 py-6"><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Featured Content</span><div class="text-xl font-bold">4 Personalization Strategies for eCommerce Success</div></div></a></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Slalom?</h3><div class="flex flex-col gap-6"><p>Slalom is a modern consulting firm focused on strategy, technology, and business transformation. In over 30 markets across the US, UK, and Canada, Slalom's teams have autonomy to move fast and do what's right. They're backed by regional innovation hubs, a global culture of collaboration, and partnerships with the world's top technology providers.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/resources/articles">View More</a></div><div class="mb-10 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md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" 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mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" 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And for many brands—from startups to global enterprises—\"},{\"_key\":\"ac77f2416c7f1\",\"_type\":\"span\",\"marks\":[\"25abfaed7bcd\"],\"text\":\"solutions partners\"},{\"_key\":\"ac77f2416c7f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" are the trusted advisors who help companies select, vet, and bring together the ideal \"},{\"_key\":\"ac77f2416c7f3\",\"_type\":\"span\",\"marks\":[\"9c2e3fe9f23f\"],\"text\":\"stack of cloud platform technologies\"},{\"_key\":\"ac77f2416c7f4\",\"_type\":\"span\",\"marks\":[],\"text\":\" to support their unique customer engagement needs.\"}],\"markDefs\":[{\"_key\":\"25abfaed7bcd\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7886\",\"_type\":\"reference\"}},{\"_key\":\"9c2e3fe9f23f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25086\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ceb59698d5af\",\"_type\":\"block\",\"children\":[{\"_key\":\"ceb59698d5af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For brands looking to understand how solutions partners can help brands achieve stronger results, we asked a few of our trusted solutions partners about the role they play in leveraging the right marketing tech to strengthen customer relationships, how they work effectively with clients to help them reach their business goals, and what they see as today’s key challenges for brands.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4a6547d2225\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4a6547d22250\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Missing Ingredient for Customer Engagement: Solutions Partners\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"23848ceafff4\",\"_type\":\"block\",\"children\":[{\"_key\":\"23848ceafff40\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve seen solutions partners help brands with their fiscal-year planning by assisting them to create and iterate on technology roadmaps and determine the budget needed to secure the right platforms. They can also help to align key stakeholders from various departments towards common goals, deliver on both strategy and day-to-day execution, and leverage their in-depth understanding of Braze and other key players in the quickly expanding \"},{\"_key\":\"23848ceafff41\",\"_type\":\"span\",\"marks\":[\"aa19ceb26398\"],\"text\":\"marketing ecosystem\"},{\"_key\":\"23848ceafff42\",\"_type\":\"span\",\"marks\":[],\"text\":\" to provide in-depth (and sometimes hands-on) support when it comes to leveraging the right technologies in concert.\"}],\"markDefs\":[{\"_key\":\"aa19ceb26398\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17838\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"dacfec139ed3\",\"_type\":\"block\",\"children\":[{\"_key\":\"dacfec139ed30\",\"_type\":\"span\",\"marks\":[],\"text\":\"But finding the right solutions partner for your brand’s unique needs can be a challenge. To make that process easier, we launched our \"},{\"_key\":\"dacfec139ed31\",\"_type\":\"span\",\"marks\":[\"341af410495d\"],\"text\":\"Braze Alloys Solutions Partners Program\"},{\"_key\":\"dacfec139ed32\",\"_type\":\"span\",\"marks\":[],\"text\":\" in 2019. Not only have we brought together dozens of leading consultancies, agencies, and solutions partners, we’ve also established an exclusive Solutions Partners Certification Program that assesses and validates solutions partners’ expert knowledge and insights related to the Braze platform. With that Braze stamp of approval, brands can be confident that they’re working with confirmed experts in the space, capable of helping them take their customer engagement efforts to the next level.\"}],\"markDefs\":[{\"_key\":\"341af410495d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-8578\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0ffbe7376e14\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ffbe7376e140\",\"_type\":\"span\",\"marks\":[],\"text\":\"Given that, we’ve asked three leading Braze Certified Solutions Partners to weigh in on how they approach collaborating with leading brands and the value that brands can see from leveraging solutions partners in connection with their customer engagement strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d73ded20b7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d73ded20b7a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Our role is to both design the ideal customer journey, and also to make that journey a reality,\\\" explained David Sealey, Director of Strategy and Growth, at \"},{\"_key\":\"1d73ded20b7a1\",\"_type\":\"span\",\"marks\":[\"ef0422b96012\"],\"text\":\"CACI\"},{\"_key\":\"1d73ded20b7a2\",\"_type\":\"span\",\"marks\":[],\"text\":\", a full-service engineering and marketing solutions partner that has implemented over 150 technology platforms for clients over the last 10 years. \\\"We understand what cloud platforms offer and how to connect them together in a way that delivers the desired experience.\\\"\"}],\"markDefs\":[{\"_key\":\"ef0422b96012\",\"_type\":\"link\",\"href\":\"/product/partners/solutions/caci\"}],\"style\":\"normal\"},{\"_key\":\"82ecf0321e82\",\"_type\":\"block\",\"children\":[{\"_key\":\"82ecf0321e820\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"As a trusted advisor to our clients, we take very seriously our responsibility to identify best-in-class partners and work closely with them to ensure we are providing the right solutions to our clients and our clients’ customers,\\\" said Brian T. Cahill, Client Service Lead, Media \u0026 Entertainment at \"},{\"_key\":\"82ecf0321e821\",\"_type\":\"span\",\"marks\":[\"28596f90b087\"],\"text\":\"Slalom\"},{\"_key\":\"82ecf0321e822\",\"_type\":\"span\",\"marks\":[],\"text\":\", a full-service engineering and marketing solutions partner focused on strategy, technology, and business transformation, serving over 30 markets across the US, UK, and Canada.\"}],\"markDefs\":[{\"_key\":\"28596f90b087\",\"_type\":\"link\",\"href\":\"/product/partners/solutions/slalom\"}],\"style\":\"normal\"},{\"_key\":\"309bbd99739d\",\"_type\":\"block\",\"children\":[{\"_key\":\"309bbd99739d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"There are so many technical solutions out there, as well as great teams driving innovative use cases with them and also everyone is learning in this fast-moving space all the time,\\\" said Andy Carvell, Cofounder and Partner at \"},{\"_key\":\"309bbd99739d1\",\"_type\":\"span\",\"marks\":[\"8a1dc08850bc\"],\"text\":\"Phiture\"},{\"_key\":\"309bbd99739d2\",\"_type\":\"span\",\"marks\":[],\"text\":\", a marketing solutions partner and mobile growth consultancy working with the teams behind leading apps. \\\"From the early days, we’ve been keen to contribute by sharing what we know and how we approach key growth topics.\\\"\"}],\"markDefs\":[{\"_key\":\"8a1dc08850bc\",\"_type\":\"link\",\"href\":\"/product/partners/solutions/phiture\"}],\"style\":\"normal\"},{\"_key\":\"aaef36c0bcb6\",\"_type\":\"block\",\"children\":[{\"_key\":\"aaef36c0bcb60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Selecting a Solutions Partner: The Right Type for Your Needs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"78b04c800727\",\"_type\":\"block\",\"children\":[{\"_key\":\"78b04c8007270\",\"_type\":\"span\",\"marks\":[],\"text\":\"There are three types of Braze Certified Solutions Partners who offer services in the following three areas to help companies elevate their customer engagement:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a9e734f91530\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9e734f915300\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engineering: \"},{\"_key\":\"a9e734f915301\",\"_type\":\"span\",\"marks\":[],\"text\":\"These solutions partners help brands through the technical aspects of implementing Braze and other platforms and integrating these systems with other solutions in your tech stack.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d8f42c14386f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8f42c14386f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Marketing: \"},{\"_key\":\"d8f42c14386f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"These solutions partners focus on customer engagement, offering support for both high-level strategy and the day-to-day details of campaign management.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b2ba49b5c21\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b2ba49b5c210\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Full Service Solutions Partners: \"},{\"_key\":\"0b2ba49b5c211\",\"_type\":\"span\",\"marks\":[],\"text\":\"These solution partners bring together the best of both the technical savvy of engineering solutions partners along with the strategic expertise of marketing solutions partners.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e809495586bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"e809495586bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today's Key Challenges\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"524a4c557191\",\"_type\":\"block\",\"children\":[{\"_key\":\"524a4c5571910\",\"_type\":\"span\",\"marks\":[],\"text\":\"When thinking about adopting tools and technologies to enable customer engagement, the three Braze Certified Solutions Partners we spoke with shared the following issues as being among the top problems they're currently working with their clients to address:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfc5abaa6ffb\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfc5abaa6ffb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Data latency and poor data quality\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b1e1d012576\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b1e1d0125760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Whether it's data that doesn't flow fast enough (or completely), failing to address issues related to data—including \"},{\"_key\":\"3b1e1d0125761\",\"_type\":\"span\",\"marks\":[\"8cb08297e7a2\"],\"text\":\"data latency\"},{\"_key\":\"3b1e1d0125762\",\"_type\":\"span\",\"marks\":[],\"text\":\"—can lead to poor marketing and customer experiences, the kind that can cost businesses sales and profitability, said Sealey.\"}],\"markDefs\":[{\"_key\":\"8cb08297e7a2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25325\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"089f66705274\",\"_type\":\"block\",\"children\":[{\"_key\":\"089f667052740\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Data quality tends to \"},{\"_key\":\"089f667052741\",\"_type\":\"span\",\"marks\":[\"be01cfd026b1\"],\"text\":\"degrade over time\"},{\"_key\":\"089f667052742\",\"_type\":\"span\",\"marks\":[],\"text\":\" and that tendency has been exacerbated by \"},{\"_key\":\"089f667052743\",\"_type\":\"span\",\"marks\":[\"f06f1247dbe4\"],\"text\":\"recent privacy regulations\"},{\"_key\":\"089f667052744\",\"_type\":\"span\",\"marks\":[],\"text\":\" (e.g., \"},{\"_key\":\"089f667052745\",\"_type\":\"span\",\"marks\":[\"54b8c16d84ff\"],\"text\":\"GDPR\"},{\"_key\":\"089f667052746\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"089f667052747\",\"_type\":\"span\",\"marks\":[\"c2b13351566b\"],\"text\":\"CCPA\"},{\"_key\":\"089f667052748\",\"_type\":\"span\",\"marks\":[],\"text\":\") targeting consumer data and those who handle it,” explained Rio Longacre, Managing Director, Customer Strategy \u0026 MarTech at Slalom. “At the same time, \"},{\"_key\":\"089f667052749\",\"_type\":\"span\",\"marks\":[\"4ac3e57ad8fa\"],\"text\":\"ad oversaturation\"},{\"_key\":\"089f6670527410\",\"_type\":\"span\",\"marks\":[],\"text\":\" has degraded consumers’ perception of brands.”\"}],\"markDefs\":[{\"_key\":\"be01cfd026b1\",\"_type\":\"link\",\"href\":\"https://blogs.oracle.com/analytics/the-half-life-of-data-and-the-role-of-analytics\"},{\"_key\":\"f06f1247dbe4\",\"_type\":\"link\",\"href\":\"https://medium.com/slalom-technology/ccpa-a-marketers-survival-guide-723f10a8519f\"},{\"_key\":\"54b8c16d84ff\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26571\",\"_type\":\"reference\"}},{\"_key\":\"c2b13351566b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7600\",\"_type\":\"reference\"}},{\"_key\":\"4ac3e57ad8fa\",\"_type\":\"link\",\"href\":\"https://www.marketingweek.com/ad-saturation-damaging-trust-in-brands/\"}],\"style\":\"normal\"},{\"_key\":\"55747a9deda7\",\"_type\":\"block\",\"children\":[{\"_key\":\"55747a9deda70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Innovating fast enough to keep up with the pace of change and accelerated digital adoption\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a9c34fc82c2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9c34fc82c2d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Due to the accelerated digital adoption spurred by the \"},{\"_key\":\"a9c34fc82c2d1\",\"_type\":\"span\",\"marks\":[\"a07625356f15\"],\"text\":\"global COVID-19 pandemic\"},{\"_key\":\"a9c34fc82c2d2\",\"_type\":\"span\",\"marks\":[],\"text\":\", most organizations are in the process of assessing changing customer expectations and understanding new customer behaviors (and how these might change over time), explained Longacre. \\\"Based on what we are seeing, it is clear some companies are building on their digital investments while others are starting from scratch,\\\" he added. \\\"It is not a stretch to say we’ve seen more innovation in the past eight months than we have in the previous five years.\\\"\"}],\"markDefs\":[{\"_key\":\"a07625356f15\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21102\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"2dd97c53aaea\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dd97c53aaea0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Knowing where and how to reach customers\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e9e0a15cee9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e9e0a15cee90\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Omnichannel is really about customer-centricity—giving people the right information at the right time, using whatever channel and format is most convenient,” explained Longacre. “It’s not about ‘going digital,’ so to speak.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a60bebf0f218\",\"_type\":\"block\",\"children\":[{\"_key\":\"a60bebf0f2180\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Study after study has shown people actually want to receive marketing messages from brands, provided these messages offer something of value,” said Longacre. “In this regard, \"},{\"_key\":\"a60bebf0f2181\",\"_type\":\"span\",\"marks\":[\"4fec0eda9647\"],\"text\":\"SMS\"},{\"_key\":\"a60bebf0f2182\",\"_type\":\"span\",\"marks\":[],\"text\":\" ranks high among commutation channels, with around \"},{\"_key\":\"a60bebf0f2183\",\"_type\":\"span\",\"marks\":[\"25ee74f85114\"],\"text\":\"eight in 10 consumers\"},{\"_key\":\"a60bebf0f2184\",\"_type\":\"span\",\"marks\":[],\"text\":\" proffering to receive appointment reminders via text, and more than half stating a preference for SMS over email or voice.”\"}],\"markDefs\":[{\"_key\":\"4fec0eda9647\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-24343\",\"_type\":\"reference\"}},{\"_key\":\"25ee74f85114\",\"_type\":\"link\",\"href\":\"https://learn.g2.com/sms-marketing-statistics\"}],\"style\":\"normal\"},{\"_key\":\"6218da40fe52\",\"_type\":\"block\",\"children\":[{\"_key\":\"6218da40fe520\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Navigating the complexity of MarTech systems\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28bd745e2acf\",\"_type\":\"block\",\"children\":[{\"_key\":\"28bd745e2acf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As more and more platforms join the ecosystem, it's getting harder for brands to ensure \"},{\"_key\":\"28bd745e2acf1\",\"_type\":\"span\",\"marks\":[\"6b9167f2a90d\"],\"text\":\"one uniform, seamless customer experience\"},{\"_key\":\"28bd745e2acf2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"6b9167f2a90d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26196\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"63a3150052df\",\"_type\":\"block\",\"children\":[{\"_key\":\"63a3150052df0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Trying to align all the pieces toward a unified outcome when the technology is changing constantly is a big challenge for most brands,\\\" said Jake Bennett, Practice Area Lead, Digital Experience Management at Slalom. \\\"We help clients align both the technology and the organization to achieve business outcomes, even amidst this complexity.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73144a3e99bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"73144a3e99bf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Overcoming the challenges associated with technical change\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"abbb8be5bf3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"abbb8be5bf3f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Slalom shared that a big area that it helps its clients with is in upskilling their employees with training, open office hours, and co-development, and helping broader organizations adopt a \"},{\"_key\":\"abbb8be5bf3f1\",\"_type\":\"span\",\"marks\":[\"ef3ac715daf3\"],\"text\":\"culture of data literacy and a testing mindset\"},{\"_key\":\"abbb8be5bf3f2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"ef3ac715daf3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-8024\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"972643a6e2af\",\"_type\":\"block\",\"children\":[{\"_key\":\"972643a6e2af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How Solution Partners Can Help Brands Build a Best-In-Class Marketing Tech Stack to Support Customer Engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a9e968660940\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9e9686609400\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Certified Solutions Partners help companies design smarter marketing ecosystems that…\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01bebce05b3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"01bebce05b3f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Solve problems\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85e4ca4aa9a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"85e4ca4aa9a20\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Too often, organizations acquire a platform with the expectation it will solve all of their problems,\\\" said Erica Kilbride, Solution Principal, Data \u0026 Analytics at Slalom. \\\"But we know that is usually not the case. We are in the business of enabling our clients through the implementation and adoption of innovative tools like Braze, but also by providing them with the strategic guidance and ongoing support to unlock the modern engagement strategies these platforms provide.\\\" That's why a big part of what Slalom does is to help clients assess what they need in their MarTech stack, how to best use each system, and identify any gaps.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d59528172ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d59528172ee0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Meet the needs of their customers\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"246a632e604a\",\"_type\":\"block\",\"children\":[{\"_key\":\"246a632e604a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"There’s no one-size-fits-all solution, so we help our clients to navigate the tech space and understand the capabilities they need to drive the use cases that are important to them,\\\" said Carvell.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5e6a0f8dc52\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5e6a0f8dc520\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Drive business growth\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"149ecb00d623\",\"_type\":\"block\",\"children\":[{\"_key\":\"149ecb00d6230\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Whilst we care about managing costs, a marketing ecosystem should enable the business to accelerate customer acquisition and conversion,\\\" said SealeyI. \\\"It should also support the brand in engaging and retaining customers.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9a3935503e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9a3935503e80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Maximize return on investment\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"86856e540ef3\",\"_type\":\"block\",\"children\":[{\"_key\":\"86856e540ef30\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Our role as an agency is to maximize the return on investment from our clients’ data and technology assets (the marketing ecosystem). This requires both the selection and implementation of good MarTech as well as the optimization of existing technology and integrations,\\\" said Sealey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00dcec58fb85\",\"_type\":\"block\",\"children\":[{\"_key\":\"00dcec58fb850\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Enable data-driven strategies\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71740daa3dbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"71740daa3dbc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Through effective journey based reporting, marketers can optimise the customer experience to deliver better outcomes for customers and the business,\\\" said Sealey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed84ba6f9fde\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed84ba6f9fde0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Next Steps\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"98216be64d85\",\"_type\":\"block\",\"children\":[{\"_key\":\"98216be64d850\",\"_type\":\"span\",\"marks\":[],\"text\":\"Solutions partners are here to help, but that assistance can take many forms. These trusted advisors can help brands struggling with a lack of internal engineering resources, in-house technical or strategic expertise, or simply enough bandwidth to reach their essential marketing goals. The key? Knowing what you’re looking to accomplish and finding the right solutions partner to fit your unique needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ba4ef118a4d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba4ef118a4d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Could your company use extra support putting together or upgrading to a modern \"},{\"_key\":\"ba4ef118a4d61\",\"_type\":\"span\",\"marks\":[\"bc38da395b0a\"],\"text\":\"vertical stack\"},{\"_key\":\"ba4ef118a4d62\",\"_type\":\"span\",\"marks\":[],\"text\":\" that best supports your customer engagement needs? Check out our \"},{\"_key\":\"ba4ef118a4d63\",\"_type\":\"span\",\"marks\":[\"19c929e6662e\"],\"text\":\"Braze Alloys Solutions Partners Hub\"},{\"_key\":\"ba4ef118a4d64\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"bc38da395b0a\",\"_type\":\"link\",\"href\":\"/perspectives/tag/vertical-stack-series\"},{\"_key\":\"19c929e6662e\",\"_type\":\"link\",\"href\":\"/product/alloys/solutions\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/aed47ade6726afadc5385e87c966611a8049003e-1400x700.jpg\",\"publishedDate\":\"2021-01-15T09:00:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-aed47ade6726afadc5385e87c966611a8049003e-1400x700-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"Braze solutions partners\",\"pageTitle\":\"How Solutions Partners Can Support Brilliant Customer Engagement | Braze\",\"slug\":{\"current\":\"how-solutions-partners-can-support-brilliant-customer-engagement\"}},\"title\":\"Pulling Back the Curtain: How Solutions Partners Can Support Brilliant Customer Engagement\"},{\"_id\":\"imported-craft-5511\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"e0759d65d110\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0759d65d1100\",\"_type\":\"span\",\"marks\":[],\"text\":\"While cloud technology has evolved enormously \"},{\"_key\":\"e0759d65d1101\",\"_type\":\"span\",\"marks\":[\"b68d900ee4e3\"],\"text\":\"since the launch of Amazon Web Services (AWS) in 2006\"},{\"_key\":\"e0759d65d1102\",\"_type\":\"span\",\"marks\":[],\"text\":\", there’s still a tendency on the part of some brands to see the cloud primarily as a place to store data. But cloud technology \"},{\"_key\":\"e0759d65d1103\",\"_type\":\"span\",\"marks\":[\"27ab8fcefecc\"],\"text\":\"supports a lot more than that\"},{\"_key\":\"e0759d65d1104\",\"_type\":\"span\",\"marks\":[],\"text\":\"—at its core, cloud services help companies modernize their infrastructure, efficiently and securely store their data, and bring new ideas to life faster than ever before.\"}],\"markDefs\":[{\"_key\":\"b68d900ee4e3\",\"_type\":\"link\",\"href\":\"https://aws.amazon.com/about-aws/\"},{\"_key\":\"27ab8fcefecc\",\"_type\":\"link\",\"href\":\"https://www.slalom.com/insights/biggest-cloud-myths-busted\"}],\"style\":\"normal\"},{\"_key\":\"ab2850b7ea68\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab2850b7ea680\",\"_type\":\"span\",\"marks\":[],\"text\":\"To succeed (read: survive) in today’s challenging landscape, brands need to be able to leverage cloud technologies effectively to build \"},{\"_key\":\"ab2850b7ea681\",\"_type\":\"span\",\"marks\":[\"673ffb73ae00\"],\"text\":\"strong customer relationships\"},{\"_key\":\"ab2850b7ea682\",\"_type\":\"span\",\"marks\":[],\"text\":\" and to reach their own key business goals. Making that happen takes forward-looking technology and strategic expertise. That’s why we’re proud to announce \"},{\"_key\":\"ab2850b7ea683\",\"_type\":\"span\",\"marks\":[\"f1e38011e21d\"],\"text\":\"Slalom\"},{\"_key\":\"ab2850b7ea684\",\"_type\":\"span\",\"marks\":[],\"text\":\", a consultancy that exemplifies that kind of expertise, as our preferred solutions partner for Braze and AWS integrations.\"}],\"markDefs\":[{\"_key\":\"673ffb73ae00\",\"_type\":\"link\",\"href\":\"https://aws.amazon.com/blogs/media/speed-relevance-insight-how-streaming-services-can-master-effective-content-discovery-and-engagement/\"},{\"_key\":\"f1e38011e21d\",\"_type\":\"link\",\"href\":\"https://www.slalom.com/home\"}],\"style\":\"normal\"},{\"_key\":\"bbd40ebbc8ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbd40ebbc8ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Slalom understands that both Braze and AWS are more than just technology platforms; with the right, human-centric approach to leveraging these solutions in concert, Braze and AWS can be major catalysts for business transformation and \"},{\"_key\":\"bbd40ebbc8ee1\",\"_type\":\"span\",\"marks\":[\"11986cbe2297\"],\"text\":\"growth\"},{\"_key\":\"bbd40ebbc8ee2\",\"_type\":\"span\",\"marks\":[],\"text\":\". And with their full service approach to customer engagement—bringing together engineering know-how and marketing expertise—Slalom is an ideal partner when it comes to making that potential a reality for brands around the world.\"}],\"markDefs\":[{\"_key\":\"11986cbe2297\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-23481\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"34d255939a11\",\"_type\":\"block\",\"children\":[{\"_key\":\"34d255939a110\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Driving Customer Engagement Results in a Cloud-First Landscape\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4939d35e1c7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4939d35e1c7d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"AWS and other leading cloud platforms are, of course, at the forefront of data storage, offering infrastructure technologies such as databases and digital information warehouses, but it’s important to remember that they’re also responsible for bolstering and operationalizing emerging technologies like \"},{\"_key\":\"4939d35e1c7d1\",\"_type\":\"span\",\"marks\":[\"f49a19782fee\"],\"text\":\"machine learning\"},{\"_key\":\"4939d35e1c7d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" (ML) and artificial intelligence (AI). With millions of companies leveraging the cloud, it’s no surprise that leading technology providers are increasingly taking a cloud-native approach, ensuring that their solutions can work effectively in tandem with offerings from major cloud providers in order to support more impactful outcomes for their shared customers.\"}],\"markDefs\":[{\"_key\":\"f49a19782fee\",\"_type\":\"link\",\"href\":\"https://aws.amazon.com/machine-learning/\"}],\"style\":\"normal\"},{\"_key\":\"32f642f230fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"32f642f230fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In many ways, Braze—which has been recognized as an \"},{\"_key\":\"32f642f230fb1\",\"_type\":\"span\",\"marks\":[\"df6f9b873034\"],\"text\":\"AWS Retail Competency Partner\"},{\"_key\":\"32f642f230fb2\",\"_type\":\"span\",\"marks\":[],\"text\":\", an \"},{\"_key\":\"32f642f230fb3\",\"_type\":\"span\",\"marks\":[\"4f4cd4760da2\"],\"text\":\"AWS Digital Customer Experience Competency Partner\"},{\"_key\":\"32f642f230fb4\",\"_type\":\"span\",\"marks\":[],\"text\":\", and an \"},{\"_key\":\"32f642f230fb5\",\"_type\":\"span\",\"marks\":[\"216e59e4d5c2\"],\"text\":\"AWS Travel \u0026 Hospitality Competency Partner\"},{\"_key\":\"32f642f230fb6\",\"_type\":\"span\",\"marks\":[],\"text\":\" for its strength in helping brands build authentic relationships with their audiences across channels and platforms—exemplifies this evolving paradigm. The Braze platform was \"},{\"_key\":\"32f642f230fb7\",\"_type\":\"span\",\"marks\":[\"b81f2535764c\"],\"text\":\"architected primarily on AWS\"},{\"_key\":\"32f642f230fb8\",\"_type\":\"span\",\"marks\":[],\"text\":\" and the cloud giant’s infrastructure made it possible for Braze to establish a solution based in \"},{\"_key\":\"32f642f230fb9\",\"_type\":\"span\",\"marks\":[\"0809112cea0c\"],\"text\":\"modern stream processing\"},{\"_key\":\"32f642f230fb10\",\"_type\":\"span\",\"marks\":[],\"text\":\". This allows user data and other information to flow continuously into the Braze platform, enabling brands to access and act on that data to power exceptionally relevant, impactful customer experiences in the moment. For marketing, product, and business intelligence (BI) leaders involved in marketing technology decisions, this synergy represents a key differentiator between Braze and \"},{\"_key\":\"32f642f230fb11\",\"_type\":\"span\",\"marks\":[\"6f4f1f894689\"],\"text\":\"legacy marketing clouds\"},{\"_key\":\"32f642f230fb12\",\"_type\":\"span\",\"marks\":[],\"text\":\" built on batch processing and \"},{\"_key\":\"32f642f230fb13\",\"_type\":\"span\",\"marks\":[\"1ca9be0d74c7\"],\"text\":\"latency-addled\"},{\"_key\":\"32f642f230fb14\",\"_type\":\"span\",\"marks\":[],\"text\":\" customer experiences.\"}],\"markDefs\":[{\"_key\":\"df6f9b873034\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7753\",\"_type\":\"reference\"}},{\"_key\":\"4f4cd4760da2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-11928\",\"_type\":\"reference\"}},{\"_key\":\"216e59e4d5c2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-5536\",\"_type\":\"reference\"}},{\"_key\":\"b81f2535764c\",\"_type\":\"link\",\"href\":\"https://aws.amazon.com/blogs/apn/transforming-the-customer-experience-at-speed-and-scale-with-aws-and-braze/\"},{\"_key\":\"0809112cea0c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21174\",\"_type\":\"reference\"}},{\"_key\":\"6f4f1f894689\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6334\",\"_type\":\"reference\"}},{\"_key\":\"1ca9be0d74c7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25325\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"61157eef2736\",\"_type\":\"block\",\"children\":[{\"_key\":\"61157eef27360\",\"_type\":\"span\",\"marks\":[],\"text\":\"To maximize the impact that Braze can have for its customers, we’ve prioritized key integrations between our platform and AWS, including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79ed5f0d7315\",\"_type\":\"block\",\"children\":[{\"_key\":\"79ed5f0d73150\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze/Amazon Personalize Integration: \"},{\"_key\":\"79ed5f0d73151\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the Braze platform’s \"},{\"_key\":\"79ed5f0d73152\",\"_type\":\"span\",\"marks\":[\"e4152b7a80b7\"],\"text\":\"Connected Content\"},{\"_key\":\"79ed5f0d73153\",\"_type\":\"span\",\"marks\":[],\"text\":\" dynamic personalization tool, brands can pull relevant product and content recommendations generated by AWS’ \"},{\"_key\":\"79ed5f0d73154\",\"_type\":\"span\",\"marks\":[\"63c7c50a392c\"],\"text\":\"Amazon Personalize ML customization feature\"},{\"_key\":\"79ed5f0d73155\",\"_type\":\"span\",\"marks\":[],\"text\":\" and seamlessly use them to elevate every customer journey and every campaign they send across a wide variety of messaging channels.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e4152b7a80b7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21351\",\"_type\":\"reference\"}},{\"_key\":\"63c7c50a392c\",\"_type\":\"link\",\"href\":\"https://aws.amazon.com/personalize/\"}],\"style\":\"normal\"},{\"_key\":\"8297b4fe65e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"8297b4fe65e60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze Currents/Amazon S3 Integration: \"},{\"_key\":\"8297b4fe65e61\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze platform’s \"},{\"_key\":\"8297b4fe65e62\",\"_type\":\"span\",\"marks\":[\"ecbd305ad9f7\"],\"text\":\"Currents high-volume data export feature\"},{\"_key\":\"8297b4fe65e63\",\"_type\":\"span\",\"marks\":[],\"text\":\" continuously streams data to Amazon S3 (as well as other leading data partners), empowering brands to turn their unique, valuable user data within Braze into actionable insights using best-in-class data visualization and analytics tools.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ecbd305ad9f7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6867\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b3f03d9c2200\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3f03d9c22000\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Expertise Difference: What Slalom Brings to Your Customer Engagement Program\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f801ee43ca23\",\"_type\":\"block\",\"children\":[{\"_key\":\"f801ee43ca230\",\"_type\":\"span\",\"marks\":[],\"text\":\"When enterprise brands choose to partner with Braze and work to take advantage of our cloud platform integrations (for instance, between Braze and Amazon Personalize), it’s important that they’re set up for success. Without the right guidance and preparation, some brands can run into challenges when it comes to strategy, migration, implementation, and effective adoption of Braze and AWS in concert.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e367bd8dd65\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e367bd8dd650\",\"_type\":\"span\",\"marks\":[],\"text\":\"That’s where \"},{\"_key\":\"8e367bd8dd651\",\"_type\":\"span\",\"marks\":[\"0ecc205f6089\"],\"text\":\"Braze Alloys Solutions Partners\"},{\"_key\":\"8e367bd8dd652\",\"_type\":\"span\",\"marks\":[],\"text\":\" come in. By working closely with a strategic partner like Slalom who is highly versed in both Braze and AWS and capable of providing insights and recommendations for both technical and customer engagement-related concerns, brands can ensure that they’re well-positioned to see the maximum impact of their coordinated use of the two platforms, supporting stronger customer relationships and helping them reach key business goals.\"}],\"markDefs\":[{\"_key\":\"0ecc205f6089\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-8578\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"8efc15d5dd9e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8efc15d5dd9e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Partnering with best-in-class solution providers like Braze has always been core to Slalom’s success, said Rio Longacre, Managing Director, Customer Strategy \u0026 Martech at Slalom. “Slalom is already an AWS Premier Consulting Partner. Adding Braze to the mix gives us an amazing toolkit to help clients leverage the cloud to drive their transformations.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"406616e025aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"406616e025aa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The reality is that stakes are high when it comes to the relationships that brands foster with their customers. Do it right and reap the rewards; do it wrong and watch as your audience dwindles. So if your company needs consulting, marketing, and/or engineering support, they can always turn to Braze Alloys solutions partners.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8c8a570e3cc2\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c8a570e3cc20\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more the details on Slalom and other Braze Alloys Solutions Partners, visit \"},{\"_key\":\"8c8a570e3cc21\",\"_type\":\"span\",\"marks\":[\"da7d851be8ef\"],\"text\":\"Braze.com/alloys\"},{\"_key\":\"8c8a570e3cc22\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"da7d851be8ef\",\"_type\":\"link\",\"href\":\"/product/alloys\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b2c38930fcac2540e1a2cb8ea6eb199303a33331-1400x700.jpg\",\"publishedDate\":\"2020-12-15T10:00:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b2c38930fcac2540e1a2cb8ea6eb199303a33331-1400x700-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"To succeed (read: survive) in today’s challenging landscape, brands need to be able to leverage cloud technologies effectively to build strong customer relationships and to reach their own key business goals. Making that happen takes forward-looking technology and strategic expertise. That’s why we’re proud to announce Slalom, a consultancy that exemplifies that kind of expertise, as our preferred solutions partner for Braze and AWS integrations.\",\"pageTitle\":\"Mastering Today’s Cloud-First Landscape: Slalom Named Preferred Cloud Solutions Partner for Braze and AWS Integrations\",\"slug\":{\"current\":\"slalom-named-preferred-cloud-solutions-partner-for-braze-and-aws-integrations\"}},\"title\":\"Mastering Today’s Cloud-First Landscape: Slalom Named Preferred Cloud Solutions Partner for Braze and AWS Integrations\"},{\"_id\":\"imported-craft-91700\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"1cafb1b4b495\",\"_type\":\"block\",\"children\":[{\"_key\":\"1cafb1b4b4950\",\"_type\":\"span\",\"marks\":[],\"text\":\"For all types of businesses, from startups to global enterprises, \"},{\"_key\":\"1cafb1b4b4951\",\"_type\":\"span\",\"marks\":[\"7613306049de\"],\"text\":\"solutions partners\"},{\"_key\":\"1cafb1b4b4952\",\"_type\":\"span\",\"marks\":[],\"text\":\" can serve as trusted advisors, helping them select, evaluate, and combine the best \"},{\"_key\":\"1cafb1b4b4953\",\"_type\":\"span\",\"marks\":[\"5007b1ad1bfd\"],\"text\":\"stack of technologies\"},{\"_key\":\"1cafb1b4b4954\",\"_type\":\"span\",\"marks\":[],\"text\":\" to support their company's specific customer engagement needs. Braze customers across a range of industries regularly team up with \"},{\"_key\":\"1cafb1b4b4955\",\"_type\":\"span\",\"marks\":[\"b3d2388d8c5b\"],\"text\":\"Braze Alloys solutions partners\"},{\"_key\":\"1cafb1b4b4956\",\"_type\":\"span\",\"marks\":[],\"text\":\"—leading consultancies, agencies, and solutions partners—for:\"}],\"markDefs\":[{\"_key\":\"7613306049de\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7886\",\"_type\":\"reference\"}},{\"_key\":\"5007b1ad1bfd\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25086\",\"_type\":\"reference\"}},{\"_key\":\"b3d2388d8c5b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-8578\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9dad70ab7362\",\"_type\":\"block\",\"children\":[{\"_key\":\"9dad70ab73620\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"537d74d7eeea\",\"_type\":\"block\",\"children\":[{\"_key\":\"537d74d7eeea0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engineering services:\"},{\"_key\":\"537d74d7eeea1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Assistance with the technical aspects of implementing and integrating Braze and other platforms\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"edfa46db96c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"edfa46db96c80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Marketing support: \"},{\"_key\":\"edfa46db96c81\",\"_type\":\"span\",\"marks\":[],\"text\":\"Providing high-level strategy and the day-to-day details of campaign management\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70b16b59b93c\",\"_type\":\"block\",\"children\":[{\"_key\":\"70b16b59b93c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Full-service solutions:\"},{\"_key\":\"70b16b59b93c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Contributing both engineering services and marketing campaign support\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d233ca081a08\",\"_type\":\"block\",\"children\":[{\"_key\":\"d233ca081a080\",\"_type\":\"span\",\"marks\":[],\"text\":\"We sat down with one of our Braze Alloys solutions partners, \"},{\"_key\":\"d233ca081a081\",\"_type\":\"span\",\"marks\":[\"6fbac4b62e0d\"],\"text\":\"Slalom\"},{\"_key\":\"d233ca081a082\",\"_type\":\"span\",\"marks\":[],\"text\":\"—a modern consulting firm focused on strategy, technology, and business transformation that serves over 30 markets across the US, UK, and Canada—to discuss the role played by solutions partners in modern customer engagement. Slalom helps clients deliver stronger results by leveraging the right marketing tech for improved customer relations and collaborates with clients to help meet their business objectives.\"}],\"markDefs\":[{\"_key\":\"6fbac4b62e0d\",\"_type\":\"link\",\"href\":\"/product/partners/solutions/slalom\"}],\"style\":\"normal\"},{\"_key\":\"b48e7d8923b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b48e7d8923b20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Slalom's Customer Engagement Philosophy\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c9d57e4fd77a\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9d57e4fd77a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unlocking modern customer engagement strategies is what Slalom helps their clients achieve. The team meets this ambitious objective by identifying their customer engagement challenges and by creating strategies to address these problems in the short-/mid-/long-term. Slalom also sources leading technologies by walking clients through successfully implementation and adoption of innovative tools like Braze, and supporting them with strategic counsel every step of the way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e18f808d83aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"e18f808d83aa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of Slalom’s core principles is to \\\"Do what is right, always.\\\" And that comes down to selecting the right technology partners for its clients. \\\"Slalom as a whole is platform-agnostic in its approach, which allows us to be unbiased in our platform recommendations and do what is right for our clients,” said Brian Cahill, Director, Media \u0026 Entertainment for Slalom New York. As a trusted advisor to its clients, Slalom’s goal is to find best-in-class partners and select the most effective solutions to meet clients' customer engagement needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"60af7afb6e6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"60af7afb6e6a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key Customer Engagement Challenges That Slalom Helps Brands Solve\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c94c41b01323\",\"_type\":\"block\",\"children\":[{\"_key\":\"c94c41b013230\",\"_type\":\"span\",\"marks\":[],\"text\":\"Slalom guides their clients to adopt leading customer engagement technologies and use them to their full advantage. This results in \"},{\"_key\":\"c94c41b013231\",\"_type\":\"span\",\"marks\":[\"bb2b9c69d1c6\"],\"text\":\"championing cultural change\"},{\"_key\":\"c94c41b013232\",\"_type\":\"span\",\"marks\":[],\"text\":\" within organizations to further their customer engagement best practices, deliver more timely and relevant communications, and more. Here's how.\"}],\"markDefs\":[{\"_key\":\"bb2b9c69d1c6\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6274\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"fcd940161d8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcd940161d8d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b76f3bb2fbe8\",\"_type\":\"block\",\"children\":[{\"_key\":\"b76f3bb2fbe80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Taking full advantage of the MarTech stack and identifying capability gaps.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dcde4dc7641d\",\"_type\":\"block\",\"children\":[{\"_key\":\"dcde4dc7641d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"MarTech stacks have become very complex,\\\" said Erica Kilbride, Director, Data \u0026 Analytics for Slalom New York. \\\"There are multiple platforms, data sources, and organizational units. Ideally, however, the customer has a single, frictionless experience across these boundaries that allows them to obtain the experience they are seeking.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7759bac6c502\",\"_type\":\"block\",\"children\":[{\"_key\":\"7759bac6c5020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Slalom helps its clients align all of these pieces with their specific customer engagement goals and desired business outcomes while keeping ahead of constant changes within technology.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63024a979977\",\"_type\":\"block\",\"children\":[{\"_key\":\"63024a9799770\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Helping clients champion change within their organizations to help evolve their MarTech stack and strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8922da13b1e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"8922da13b1e40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Companies struggling with \"},{\"_key\":\"8922da13b1e41\",\"_type\":\"span\",\"marks\":[\"b54decdeaf54\"],\"text\":\"ineffective legacy programs\"},{\"_key\":\"8922da13b1e42\",\"_type\":\"span\",\"marks\":[],\"text\":\" and tech stack components can feel the pain in a variety of ways, with team members having to deal with:\"}],\"markDefs\":[{\"_key\":\"b54decdeaf54\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6334\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"467c3c62707d\",\"_type\":\"block\",\"children\":[{\"_key\":\"467c3c62707d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Labor-intensive processes for manually integrating systems\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d4d4765dfcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d4d4765dfcb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Inaccessible or inconsistent data\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df0f44b36c5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"df0f44b36c5d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Platform stability issues\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4840c7c4bf77\",\"_type\":\"block\",\"children\":[{\"_key\":\"4840c7c4bf770\",\"_type\":\"span\",\"marks\":[],\"text\":\"Being incapable of properly conducting targeted marketing in the right channels\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21f47eb43867\",\"_type\":\"block\",\"children\":[{\"_key\":\"21f47eb438670\",\"_type\":\"span\",\"marks\":[],\"text\":\"Slalom guides its clients to overcome these challenges by getting organizational buy-in. \\\"Since MarTech stacks touch multiple departments within the company, changing technologies often requires consensus and a shared vision,\\\" said Cahill. \\\"If brands are misaligned internally, gaining consensus is difficult, making substantive change extremely challenging.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01fb8f142183\",\"_type\":\"block\",\"children\":[{\"_key\":\"01fb8f1421830\",\"_type\":\"span\",\"marks\":[],\"text\":\"That's why Slalom's focus includes helping companies to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebec4424e2f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ebec4424e2f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Manage change, including training and adoption\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bef2d1d5d73c\",\"_type\":\"block\",\"children\":[{\"_key\":\"bef2d1d5d73c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Overcome risk aversion associated with change by implementing updates incrementally\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d6a1d4c209a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d6a1d4c209a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upskill employees to embrace technical change with training and open office hours\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d523980cb79c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d523980cb79c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Evolve at the broader organizational level to instill a modern culture of data, testing and learning, and improving data literacy across the company\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"18a58105c84d\",\"_type\":\"block\",\"children\":[{\"_key\":\"18a58105c84d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"054998e668d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"054998e668d30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Maximizing customer engagement by optimizing their communications for maximum timeliness and relevance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c7332e370cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c7332e370cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"With near uniformity, organizations focused on maximizing customer engagement understand the importance of driving relevance and timeliness in their communications,\\\" said Erica Kilbride. \\\"Customer engagement platforms (CEP) like Braze offer a cross-channel engine that encompasses both.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b649ebbd27f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b649ebbd27f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"By helping its clients combine customer insights from across channels (mobile, email, SMS, web, and more) into a single platform like Braze, Slalom empowers companies to make more effective decisions, supporting strategic actions in the moments that matter most while unlocking best-in-class personalization capabilities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"baf049e652bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"baf049e652bd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Some marketing cloud solutions piece together channel-based marketing technologies, each with its own customer identifiers, orchestration, and deployment capabilities. 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In addition, we created our Solutions Partners Certification Program to assess and validate our solutions partners’ expertise specific to our Braze platform. With that Braze stamp of approval, brands can be confident that they’re working with confirmed experts in the space, capable of helping them take their customer engagement efforts to the next level.\"}],\"markDefs\":[{\"_key\":\"dbedf71ba7eb\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-8578\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"4acee0f1a66d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4acee0f1a66d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Could your brand use support building out your customer engagement strategy? 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