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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Introducing the Braze Data Platform</h4><span class="text-sm font-bold text-gray-500">July 11, 2024</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Exploring the Technical Side of Ingesting Data into Braze" href="/resources/articles/exploring-the-technical-side-of-ingesting-data-into-braze"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Exploring the Technical Side of Ingesting Data into Braze" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F71237b8047060a518569be0871ae8a9e511dbe3b-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F71237b8047060a518569be0871ae8a9e511dbe3b-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F71237b8047060a518569be0871ae8a9e511dbe3b-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">13<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Exploring the Technical Side of Ingesting Data into Braze</h4><span class="text-sm font-bold text-gray-500">May 09, 2024</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row 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aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about ESG" href="https://esg.braze.com/overview/default.aspx">ESG</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Legal" href="/company/legal">Legal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Contact Us & Locations" href="/company/contact">Contact Us & Locations</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Resources" href="/resources">Resources</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Case Studies" href="/customers">Case Studies</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reports & Guides" href="/resources/reports-and-guides">Reports & Guides</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Videos" href="https://www.braze.com/resources/videos">Videos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Webinars & Events" href="/resources/webinars-and-events">Webinars & Events</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentation" href="/docs">Documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentation Home" 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Even with rich zero- party and first-party data and advanced automation, many customers still experience campaigns that feel generic and out of sync with their behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29cbb914d91b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b41b06c12f2e\",\"_type\":\"span\",\"marks\":[],\"text\":\"The manual work of deciding who to target, what to send, and how often quickly adds up as data, channels, and audiences expand. 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It takes first-party data about each customer—like recent activity, preferences, and lifecycle stage—and makes 1:1 decisions across messages, channels, offers, and timing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ce039822d8cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"6640531e9c8a\",\"_type\":\"span\",\"marks\":[],\"text\":\"An AI decisioning agent autonomously experiments, learns from every customer interaction, and then updates its strategy for choosing future actions. Decisions are continuously optimized within your business rules, so customer journeys adapt as behavior, inventory, and campaign objectives change.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f57b497b5db8\",\"_type\":\"block\",\"children\":[{\"_key\":\"c34d4a212204\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning agents adapt by using data, business rules, and machine-learning models to make “\"},{\"_key\":\"4f6718a6cfd7\",\"_type\":\"span\",\"marks\":[\"f25247753f8d\"],\"text\":\"next-best-everything\"},{\"_key\":\"923cb048b3d7\",\"_type\":\"span\",\"marks\":[],\"text\":\"” decisions based on all available signals. They can autonomously experiment and continuously learn from every interaction, so choices across content, channel, message, offer and timing, become more effective over time for each individual.\"}],\"markDefs\":[{\"_key\":\"f25247753f8d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/next-best-everything-ai-decisioning\"}],\"style\":\"normal\"},{\"_key\":\"53f45893f58f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5ea04bd13b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"In this guide, we’ll look at what AI decisioning is, how it works across industries, and how marketing teams can use tools like BrazeAI Decisioning Studio™ to bring this kind of intelligent, 1:1 decisioning into their marketing lifecycle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"522c7f772568\",\"_type\":\"block\",\"children\":[{\"_key\":\"8de3cbc59e19\",\"_type\":\"span\",\"marks\":[],\"text\":\"How does AI decisioning work?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"62ea6cd341c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a857f891954\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning works by using reinforcement learning to test different actions for each person, see what leads to better outcomes, and update its decisions over time. It pulls in first-party data, customer profiles, and live behavior, then makes 1:1 choices across messages, channels, offers, and timing to optimize toward a goal.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"39b8e2a27a9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8a87e1dc0c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Decisioning agents autonomously experiment and continuously learn. They choose from a set of actions, receive positive signals when they hit targets (like conversions, upgrades, or lower churn), and negative signals when they miss. Those rewards and penalties update the system’s strategy, so decisions become more nuanced and effective for each individual.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82b1e5e62deb\",\"_type\":\"block\",\"children\":[{\"_key\":\"9dff20932a07\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is reinforcement learning?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e9050e14968d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c99957fa1649\",\"_type\":\"span\",\"marks\":[],\"text\":\"A reinforcement learning agent tries to learn from its environment – it iteratively chooses from a set of actions, receives some reward in response, and then chooses another action based on what it’s learned. As the model learns from the rewards it receives, it updates its policy for selecting future actions with the goal of maximizing the reward achieved over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cbfb065f609c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3295a59b01f9\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are AI agents?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"bc40c877a103\",\"_type\":\"block\",\"children\":[{\"_key\":\"8eb55a737541\",\"_type\":\"span\",\"marks\":[],\"text\":\"An AI agent is a system that interprets data, makes decisions, and takes actions autonomously to achieve a goal.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c452cc5b7f0d\",\"_type\":\"richImage\",\"alt\":\"A mobile phone displays an email in light and dark mode, annotated to show content attributes like tone, value proposition, message type, offer type, and length.\",\"asset\":{\"_ref\":\"image-7a95d7cdbc5f8ce568c843becdea9a3c492ef9a8-1200x600-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"a710c08a5c62\",\"_type\":\"block\",\"children\":[{\"_key\":\"3926900027c6\",\"_type\":\"span\",\"marks\":[],\"text\":\"What can AI decisioning do for specific industries?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"231aeb0f36c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f010751530c\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning is beneficial wherever teams need to turn complex data into specific actions—who to contact, what to offer, how to price, or what to prioritize. The details differ by sector, but the pattern is the same—continuous experimentation that learns which choices work best for each person.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b0dcf35706da\",\"_type\":\"block\",\"children\":[{\"_key\":\"371cc814853e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Financial services\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"591c0770ef55\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f316b856047\",\"_type\":\"span\",\"marks\":[],\"text\":\"In financial services, AI decisioning helps balance growth and risk. Teams use it to support credit and eligibility decisions, detect fraud, sequence onboarding and education messages, and tailor product offers to each customer’s behavior and financial profile.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e39bce2949e\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b94dee6d579\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, a digital-first financial provider wants more customers to activate and regularly use a new card or money-transfer feature. AI decisioning uses transaction history and app behavior to decide who gets educational content, who receives an incentive-led prompt, and how often to follow up. As it observes which patterns lead to activation and ongoing usage, it tailors cadence and messaging for each customer, reducing noise while lifting engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50ad81e9b607\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e27baaabcf7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retail and eCommerce\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8c530ace64ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"764d899e4470\",\"_type\":\"span\",\"marks\":[],\"text\":\"In retail and eCommerce, AI decisioning focuses on turning browsers into buyers and one-time purchasers into repeat customers. It guides which products to feature, what offers to present, how often to reach out, and which channels to use, based on each shopper’s activity and value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2975caa20bce\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a5fc467a139\",\"_type\":\"span\",\"marks\":[],\"text\":\"A global beauty brand wants to increase repurchases from existing customers. AI decisioning tests variations in messaging (e.g., free gift vs. routine-focused copy), featured products, calls to action, send times, and outreach frequency. As customers respond, it shifts toward the combinations that drive higher revenue per customer and pulls back on discounts where people are likely to buy anyway.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73907585929a\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb7509234f59\",\"_type\":\"span\",\"marks\":[],\"text\":\"Media, entertainment, and gaming\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2c74a8bbde3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f9bd43157da\",\"_type\":\"span\",\"marks\":[],\"text\":\"In media and entertainment, AI decisioning helps platforms keep viewers and listeners engaged. It shapes content recommendations, upsell paths for premium tiers, and win-back journeys, adjusting suggestions and outreach as tastes, habits, and engagement patterns shift.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ab2bf426fda\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c2a292595e8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s one way this could look. A sports streaming service wants to win back lapsed subscribers. An AI decisioning system experiments with different subject lines, offers, creative themes, send days, times, and email frequencies for each viewer. Over time, it learns which combinations bring each person back to watch more games without driving unsubscribes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f039808d0bd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"af692551edc9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Telecom and utilities\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1fb0d0a5685a\",\"_type\":\"block\",\"children\":[{\"_key\":\"fed5c2fbe91a\",\"_type\":\"span\",\"marks\":[],\"text\":\"In telecom and utilities, AI decisioning supports long-term relationships and recurring revenue. It informs plan and package suggestions, upgrade and retention offers, collections and arrears strategies, and the cadence of account communications for different segments and risk profiles.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"375e66df40c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc2d5b4ac8aa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Travel and hospitality\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"351b05bd5ec7\",\"_type\":\"block\",\"children\":[{\"_key\":\"811a67bb99af\",\"_type\":\"span\",\"marks\":[],\"text\":\"In travel and hospitality, AI decisioning is used to convert intent into bookings and deepen loyalty. It influences follow-up to searches and abandoned carts, ancillary product recommendations, loyalty offers, and re-engagement programs, tuned to each traveler’s history, preferences, and trip patterns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c6ddd08915db\",\"_type\":\"block\",\"children\":[{\"_key\":\"35da63fbbd49\",\"_type\":\"span\",\"marks\":[],\"text\":\"What can marketers do with AI decisioning?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2ea51391babc\",\"_type\":\"block\",\"children\":[{\"_key\":\"771600bd5b92\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning for marketing means using reinforcement learning to make 1:1 decisions for each customer that optimize toward a clear goal, such as revenue, trial starts, or retention. Instead of relying only on segments and static rules, AI agents use first-party data and past interactions to decide which experience each person should receive across offers, channels, timing, and creative.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17249725d155\",\"_type\":\"block\",\"children\":[{\"_key\":\"02d80b978559\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning builds on your existing segmentation rather than replacing it. You can still group customers by lifecycle stage, value, or intent, but within those groups AI agents treat every individual differently—testing combinations of content, channel, and cadence, then updating decisions as people browse, buy, pause, or churn. Over time, campaigns become ongoing 1:1 experiments instead of fixed paths.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e282419df33d\",\"_type\":\"block\",\"children\":[{\"_key\":\"69d534b4b7f9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers stay in partnership with these agents. Teams choose the objective, define the action set (for example, different templates, discounts, channels, and a “no message” option), and set guardrails on things like frequency and offer depth. AI decisioning then decides who receives which experience and whether they should be contacted at all, while marketers monitor results, adjust constraints, and add new variants without rebuilding whole journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebb63367788d\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d8564c82247\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are some AI decisioning use cases?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"33aa55beb78a\",\"_type\":\"block\",\"children\":[{\"_key\":\"83f0d6ac00f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning helps teams turn data into sequences of decisions that are constantly being tested and improved. AI agents experiment with different actions, see which ones drive the right “reward” (revenue, margin, retention, health outcomes), and then update what they do next for each individual. Across industries, use cases and patterns show up—even if the goals, constraints, and regulations are different.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df70b8086326\",\"_type\":\"block\",\"children\":[{\"_key\":\"cee896f31add\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Lifecycle engagement and feature adoption\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0eb4fbc13711\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b83d1f2cf78\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What it might look like in practice:\"},{\"_key\":\"58ee0d9fd4e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" A digital bank uses AI decisioning to experiment with subject lines, education messages, incentives, send days, and frequencies for new cardholders. The AI agent learns which combinations lead to faster activation and regular usage, while easing off for customers who are already highly engaged.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84c15983b454\",\"_type\":\"block\",\"children\":[{\"_key\":\"b57b68a361d1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome:\"},{\"_key\":\"b318fe5969ff\",\"_type\":\"span\",\"marks\":[],\"text\":\" Higher activation and ongoing usage, with fewer generic blasts to low-intent customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf5e4e6186da\",\"_type\":\"block\",\"children\":[{\"_key\":\"48e902ad92a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retail and eCommerce\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6be79466cf2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d853b3625491\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Example:\"},{\"_key\":\"dd69e236e805\",\"_type\":\"span\",\"marks\":[],\"text\":\" Repeat purchases, upsell, and revenue per customer\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3fdb712669f\",\"_type\":\"block\",\"children\":[{\"_key\":\"870eca552f81\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What it might look like in practice:\"},{\"_key\":\"90b94c88af90\",\"_type\":\"span\",\"marks\":[],\"text\":\" A commerce brand tests different offers, product mixes, creative angles, and cadences for past purchasers across email, push, and onsite. AI decisioning agents learn which combinations drive repeat orders and higher basket sizes for each customer and reduce discounting where people tend to buy without incentives.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b18c5faa217b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c5e5cef4da7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome:\"},{\"_key\":\"f04a83c87625\",\"_type\":\"span\",\"marks\":[],\"text\":\" Uplift in conversions and revenue per customer, with more efficient promotional spend\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4713f3f4b072\",\"_type\":\"block\",\"children\":[{\"_key\":\"162eca1b5cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Churn reduction and premium upsell\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"89d7b360c49f\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cc61057645d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What it might look like in practice:\"},{\"_key\":\"96d91432a639\",\"_type\":\"span\",\"marks\":[],\"text\":\" A streaming platform runs AI-driven reactivation journeys for lapsed or low-engagement viewers. The agent experiments with themes (content-led vs. offer-led), upgrade incentives, send days, and frequencies, then leans into the patterns that bring each viewer back and encourage premium upgrades without driving unsubscribes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f76f9a24a5db\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8a50ef9cac9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome:\"},{\"_key\":\"ed93c9460df4\",\"_type\":\"span\",\"marks\":[],\"text\":\" More win-back conversions and subscription revenue from audiences that were drifting away.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50c0659f4839\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b3a2cbfeb24\",\"_type\":\"span\",\"marks\":[],\"text\":\"ARPU growth, retention, and long-term value\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6f4451cb3cab\",\"_type\":\"block\",\"children\":[{\"_key\":\"7bf9559b1d52\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What it might look like in practice:\"},{\"_key\":\"782bcfd20907\",\"_type\":\"span\",\"marks\":[],\"text\":\" A telecom and utilities group uses AI decisioning to decide which customers should see a higher-tier plan, a contract extension, or a new rate, and in which channel. The system tests different offers, terms, and outreach cadences, learning where to present richer plans or higher rates and where to hold back to avoid churn or payment risk.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"317821d63bb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2884aba2b14\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome:\"},{\"_key\":\"ba875446eb65\",\"_type\":\"span\",\"marks\":[],\"text\":\" Higher upgrade and extension rates, improved NPV per customer, and more targeted use of incentives.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"88ae12cd78c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"a107c38c0364\",\"_type\":\"span\",\"marks\":[],\"text\":\"Booking recovery and loyalty engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"bbf7e7c5e7cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"f14562f74fa5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What it might look like in practice:\"},{\"_key\":\"8784f2308995\",\"_type\":\"span\",\"marks\":[],\"text\":\" An airline or travel brand applies AI decisioning to abandoned searches and loyalty members. The agent experiments with follow-up messages, route and fare recommendations, limited-time offers, and timing across email, push, and in-app, then adapts based on which patterns turn searches into bookings and one-time guests into repeat travelers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"580009c09137\",\"_type\":\"block\",\"children\":[{\"_key\":\"ebc1bf938ece\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome:\"},{\"_key\":\"1f19dfb7fff8\",\"_type\":\"span\",\"marks\":[],\"text\":\" More completed bookings, stronger loyalty engagement, and higher revenue per traveler without overwhelming customers with irrelevant offers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"38385dc8d3c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"61f96c8ac686\",\"_type\":\"span\",\"marks\":[],\"text\":\"4 Steps to implement AI decisioning\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3b4039bed723\",\"_type\":\"block\",\"children\":[{\"_key\":\"59ea55ddcb15\",\"_type\":\"span\",\"marks\":[],\"text\":\"Implementing AI decisioning starts with clean, connected data and clear business goals. From there, marketers define the decisions they want agents to make, put guardrails around those decisions, and activate them through an AI decisioning platform such as BrazeAI Decisioning Studio™.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ddf91d43cb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7470001e50ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Data readiness\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c46d39b91d78\",\"_type\":\"block\",\"children\":[{\"_key\":\"f89e029b8d84\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning depends on solid data foundations and a clear “reward” signal for the agent to optimize. You need a unified view of customers, reliable event tracking, and consent signals that are easy to act on.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9bc1f81f3ae3\",\"_type\":\"block\",\"children\":[{\"_key\":\"490ae34958f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"That means:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a6373d89a51\",\"_type\":\"block\",\"children\":[{\"_key\":\"961c091c23e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consistent user IDs across channels and devices\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"706b35ea3873\",\"_type\":\"block\",\"children\":[{\"_key\":\"d56dd8f5b6c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Trustworthy event data (opens, clicks, page views, purchases, cancellations)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b03041ebbd9\",\"_type\":\"block\",\"children\":[{\"_key\":\"14671551195f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Accessible first-party data in a CDP or warehouse\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"841ff7b36095\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd0ed53458ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Clear flags for consent, preferences, and opt-outs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9bdffa8b32a\",\"_type\":\"block\",\"children\":[{\"_key\":\"79de633f24d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"A defined success metric for each use case (for example, revenue per user, conversions, or renewals)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b45b49f164b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5380ad85ee36\",\"_type\":\"span\",\"marks\":[],\"text\":\"A simple first step is to map which customer data and KPIs you have today, where they live, and which gaps would block real-time decisions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b793b9b94f73\",\"_type\":\"block\",\"children\":[{\"_key\":\"0095f73368d3\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Decision design\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"056145921142\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c5d062a23f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Next, you decide which decisions the agent will handle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"56fc14f65db4\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9622a4b2a64\",\"_type\":\"span\",\"marks\":[],\"text\":\"For each use case:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"04777b696548\",\"_type\":\"block\",\"children\":[{\"_key\":\"e725d3752923\",\"_type\":\"span\",\"marks\":[],\"text\":\"Define the goal and reward signal (for example, incremental ARPU or completed orders)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ea93b72f91b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7168b7c9a693\",\"_type\":\"span\",\"marks\":[],\"text\":\"List the dimensions you want to optimize (offer, message, channel, time, day, frequency, and a no-message option)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b030881230f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d32b8c54e5f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Specify the options available for each dimension (for example, three offers, two templates, three channels)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac82a6e42c43\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd31ff815295\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture any hard rules (eligibility, compliance, pricing floors) as guardrails the agent must respect\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2aa9af2dab09\",\"_type\":\"block\",\"children\":[{\"_key\":\"f50ebec01fbe\",\"_type\":\"span\",\"marks\":[],\"text\":\"Under the hood, the platform can combine rules, predictive scores, and reinforcement learning. Marketers focus on framing the decision, not tuning models.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2801e938d2b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"315d875776cf\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Governance\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"499b04c201d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1840b71c583\",\"_type\":\"span\",\"marks\":[],\"text\":\"Governance helps to provide oversight and alignment with your brand guidelines and risk approach. It covers policies, approvals, monitoring, and controls.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0cbed2c737a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"17dccca4a05e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key elements include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5bd632dba1cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab6ed13cc2b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Guardrails on frequency, discounts, and channels\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bdf728f880ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"705b61572b8d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Eligibility and exclusion rules for sensitive audiences\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"847585ced7b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"85d5ddb9c63f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Approval flows for higher-risk or regulated use cases\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8eea067c9c82\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e7364f2b292\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dashboards for KPIs, lift versus control, and model health\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"97368c97da08\",\"_type\":\"block\",\"children\":[{\"_key\":\"73a11c9e1736\",\"_type\":\"span\",\"marks\":[],\"text\":\"Clear ways to pause, roll back, or adjust strategies mid-flight\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f865ce2109ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9189e91b07e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing, data, legal, and customer support should all have input, so decisioning behaves responsibly across the customer lifecycle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ed3ad10b8d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"e59a9d66da72\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Choose and activate an AI decisioning platform\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"28c8707473b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ebbb30eb494\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing an AI decisioning platform means selecting a decision layer that can plug into your data, orchestration tools, and channels—and grow with your program over time. 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The platform then runs continuous 1:1 experimentation, keeping decisions aligned to your KPIs while you focus on strategy and creative.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ac010815274\",\"_type\":\"block\",\"children\":[{\"_key\":\"82ee788d0337\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you’re weighing different tools, it’s worth taking a closer look at the best AI decisioning platforms and how they compare on integrations, control, and long-term fit.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6abd101de12\",\"_type\":\"block\",\"children\":[{\"_key\":\"02b7de90ed5f\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are some of the best AI decisioning tools?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"29b0ee48efad\",\"_type\":\"block\",\"children\":[{\"_key\":\"befc2dccbf1b\",\"_type\":\"span\",\"marks\":[],\"text\":\"While AI decisioning is still a new concept, many brands have built sophisticated reinforcement learning tools to help brands create 1:1 personalization. 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Braze AI Decisioning Studio™ also offers forward deployed data scientists, offering white glove services for brands.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"689993886d92\",\"_type\":\"block\",\"children\":[{\"_key\":\"75c34e0996f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce Einstein Decisions\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"859709da1d39\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3d1669bee87\",\"_type\":\"span\",\"marks\":[],\"text\":\"Einstein Decisions requires integration with the sales force marketing cloud, looking at each customer’s profile and behavior to choose the next best offer, promotion, or experience from a defined set.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be483b06f7a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"84db9f588abf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe Target Auto-Target and Automated Personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f408e45e351c\",\"_type\":\"block\",\"children\":[{\"_key\":\"432c054d23dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uses machine learning to decide which experience or offer combination works best for each visitor.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21ab44365387\",\"_type\":\"block\",\"children\":[{\"_key\":\"6150a224f190\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pega Customer Decision Hub\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c5e132df6769\",\"_type\":\"block\",\"children\":[{\"_key\":\"f9777432bf4a\",\"_type\":\"span\",\"marks\":[],\"text\":\"An enterprise decisioning section used widely in financial services and telecom, it focuses on decisioning often framed as next-best-action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e4016930198\",\"_type\":\"block\",\"children\":[{\"_key\":\"0962aa8cd2f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final thoughts on AI decisioning\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"603b26d3c1cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"aed5a41062c4\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning gives teams a practical way to move from static campaigns to adaptive, 1:1 experiences that update as customers behave. It turns your data, rules, and ML models into a system that keeps making smarter choices with every interaction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b63ecdf8f4db\",\"_type\":\"block\",\"children\":[{\"_key\":\"beb36acf312c\",\"_type\":\"span\",\"marks\":[],\"text\":\"For most brands, the next step is to start small and focused. Pick a clear outcome—like reducing churn or improving conversions—then pilot AI decisioning on a few high-impact journeys, using the data and channels you already have in place.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b97cc9132bd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"354c720b1eb3\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you’re ready to explore what this could look like for your team, talk to Braze about how BrazeAI Decisioning Studio™ can power your next experiment and help you bring intelligent 1:1 decisioning into your lifecycle programs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57c47ba97997\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"e44805a4e4eb\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to get started?\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/e6026a47e1c8e29381ed17b1eeca53ba20623362-1920x1080.jpg\",\"publishedDate\":\"2025-08-05T17:48:30.647Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bbffc749e3c013b4fe1c25435cceed12f6ebb4d6-1200x628-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\" See how AI decisioning uses all your first-party data to choose optimal actions for each individual customer.\",\"pageTitle\":\"AI Decisioning: Definition, How It Works \u0026 Cross-Industry Applications | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-decisioning\"}},\"title\":\"AI Decisioning: Definition, how it works, and real examples\"},{\"_id\":\"imported-craft-1047359\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"910f66bcb7cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"910f66bcb7cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement relies on data—and that's true across every region, every industry, and for companies of any size. 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With so much data held in so many different places, brands often struggle to get a hold of the information they need in order to take effective action and build stronger customer relationships.\"}],\"markDefs\":[{\"_key\":\"04ca1eddfa22\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-1010335\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9adc73a49e2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9adc73a49e2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, we've continued to build out a series of products and integrations across the data ecosystem that makes it easier for brands to unify and activate both zero- and first-party data—but today, we see an opportunity to take it all a step further. That’s why we’re introducing the\"},{\"_key\":\"9adc73a49e2a1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" Braze Data Platform\"},{\"_key\":\"9adc73a49e2a2\",\"_type\":\"span\",\"marks\":[],\"text\":\": A comprehensive, composable set of new and existing Braze capabilities and partner integrations available in our customer engagement solution, designed to help marketers leverage data to deliver more impactful, scalable customer experiences powered by Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"90dc2e7fd439\",\"_type\":\"block\",\"children\":[{\"_key\":\"90dc2e7fd4390\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Deepening our investment in direct data warehouse and CDP integrations\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c3e403a8af8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3e403a8af8f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The sheer volume of data that companies are handling today can make it challenging to deliver memorable, tailored experiences to their customers. Sometimes that's due to technical barriers that hinder access to the data marketers need; sometimes it's the disorganized and disjointed way the data is structured that causes issues.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3aebf7f5ab2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3aebf7f5ab2c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To avoid these pitfalls and achieve their goals, brands may take different approaches based on their unique business needs and preferred workflows. Some brands leverage direct integrations between a cloud data warehouse and a customer engagement solution like Braze, to streamline their tech stack and minimize latency in data flows connected with their customer engagement efforts. Other brands have advanced use cases that extend beyond the marketing sphere, requiring them to integrate Braze with a customer data platform (CDP) in order to offer a comprehensive approach that covers additional data-related needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"91b21a2643b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"91b21a2643b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"In either case, our goal is to make it easier for brands to optimize workflows across their marketing technology stacks and drive value for themselves and their customers. The Braze Data Platform helps marketers and technical teams integrate Braze with other technologies, derive insights, and take action across the entire data lifecycle—without sacrificing flexibility, interoperability, or modularity. 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The Braze SDKs and APIs have always allowed marketers to take advantage of first-party information gathered from brands’ apps, websites, or other digital properties, but the Braze Data Platform amplifies what’s possible by supporting direct connections with leading data warehouses, digital properties, and their own backend systems.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d671f149a61e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d671f149a61e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"That's made possible through Braze features like:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f17241e9b474\",\"_type\":\"block\",\"children\":[{\"_key\":\"f17241e9b4740\",\"_type\":\"span\",\"marks\":[\"a5c10a0901e0\"],\"text\":\"Braze SDKs\"},{\"_key\":\"f17241e9b4741\",\"_type\":\"span\",\"marks\":[],\"text\":\": Our SDKs allow brands to automatically collect essential and custom app or web data to enable communication with Braze services.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a5c10a0901e0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/user_data_collection/sdk_data_collection#sdk-data-collection\"}],\"style\":\"normal\"},{\"_key\":\"234c69ff8899\",\"_type\":\"block\",\"children\":[{\"_key\":\"234c69ff88990\",\"_type\":\"span\",\"marks\":[\"0fd463c689ec\"],\"text\":\"Braze APIs\"},{\"_key\":\"234c69ff88991\",\"_type\":\"span\",\"marks\":[],\"text\":\": Our APIs record custom events, user attributes, and purchases for users with the /users/track API endpoint.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"0fd463c689ec\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/api/endpoints/user_data/post_user_track/\"}],\"style\":\"normal\"},{\"_key\":\"9e2f15cfa246\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e2f15cfa2460\",\"_type\":\"span\",\"marks\":[\"6adaa432310a\"],\"text\":\"Cloud Data Ingestion (CDI)\"},{\"_key\":\"9e2f15cfa2461\",\"_type\":\"span\",\"marks\":[],\"text\":\": This feature allows brands to directly connect, sync, and delete user data (user attributes, events, purchases) and Catalog data from the leading data warehouses. Leverage CDI Segments to build and activate segments directly, with zero-copy data access.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6adaa432310a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/cloud_ingestion\"}],\"style\":\"normal\"},{\"_key\":\"383e2a73ee1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"383e2a73ee1f0\",\"_type\":\"span\",\"marks\":[\"086ab08cb17c\"],\"text\":\"Braze Data Transformation\"},{\"_key\":\"383e2a73ee1f1\",\"_type\":\"span\",\"marks\":[],\"text\":\": This tool lets companies build and manage webhook integrations with external systems, powering automated data flows that can power more sophisticated marketing use cases.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"086ab08cb17c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/data_transformation/\"}],\"style\":\"normal\"},{\"_key\":\"af8eab8cf34a\",\"_type\":\"block\",\"children\":[{\"_key\":\"af8eab8cf34a0\",\"_type\":\"span\",\"marks\":[\"a532dc79d037\"],\"text\":\"Braze Catalogs\"},{\"_key\":\"af8eab8cf34a1\",\"_type\":\"span\",\"marks\":[],\"text\":\": This feature allows companies to import, store, update, and access brand-specific data (e.g. information on products, services, content, etc.) directly within Braze using CSVs and APIs.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a532dc79d037\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/catalogs\"}],\"style\":\"normal\"},{\"_key\":\"dd8e7a5c2864\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd8e7a5c28640\",\"_type\":\"span\",\"marks\":[\"c12923e1c31f\"],\"text\":\"Braze Alloys Partner integrations\"},{\"_key\":\"dd8e7a5c28641\",\"_type\":\"span\",\"marks\":[],\"text\":\": These partnerships make it possible to directly ingest data into Braze from your CDPs, marketing analytics, or other platforms with 150+ pre-built integrations.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c12923e1c31f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility\"}],\"style\":\"normal\"},{\"_key\":\"3a2371c7fe56\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a2371c7fe560\",\"_type\":\"span\",\"marks\":[],\"text\":\"No matter the source, the Braze Data Platform streamlines the connection between Braze and data sources of truth (e.g. cloud data warehouses, CDPs, SaaS applications) and empowers marketing teams to deliver exceptional customer engagement while reducing the associated burden on technical teams.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"507f577a0050\",\"_type\":\"block\",\"children\":[{\"_key\":\"507f577a00500\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. 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No matter where your company falls, Braze is committed to providing the tools you need to thrive in today’s increasingly data-driven marketing landscape.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac5bdf74df92\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac5bdf74df920\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform's composable design makes it easier to use the products and features you need to support seamless marketing workflows and take advantage of a unified data ecosystem. By blending powerful, extensible APIs with out-of-the-box integrations with leading data and marketing technology solutions, Braze helps brands consistently deliver meaningful, contextually relevant experiences to their customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c8998849fc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c8998849fc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"To learn more about how the Braze Data Platform can enhance your customer engagement efforts, talk to your Braze Customer Success Manager or \"},{\"_key\":\"9c8998849fc31\",\"_type\":\"span\",\"marks\":[\"ba7f2a24ce80\"],\"text\":\"contact our sales team\"},{\"_key\":\"9c8998849fc32\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"ba7f2a24ce80\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-397\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"319113e11886\",\"_type\":\"block\",\"children\":[{\"_key\":\"319113e118860\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41d8209270ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"41d8209270ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a9d0e2e29f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a9d0e2e29f10\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c82fda182bb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c82fda182bb70\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png\",\"publishedDate\":\"2024-07-11T09:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae63a8442253aa72d21d90fa172f098b885fad82-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Today, we’re introducing the Braze Data Platform : A comprehensive, composable set of new and existing Braze capabilities and partner integrations available in our customer engagement solution, designed to help marketers leverage data to deliver more impactful, scalable customer experiences powered by Braze.\",\"pageTitle\":\"Introducing the Braze Data Platform\",\"slug\":{\"current\":\"braze-data-platform-announcement\"}},\"title\":\"Introducing the Braze Data Platform\"},{\"_id\":\"imported-craft-144559\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"e9958bef99cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9958bef99cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data is central to marketing today, allowing brands to power relevant, \"},{\"_key\":\"e9958bef99cc1\",\"_type\":\"span\",\"marks\":[\"9d87c4e8c241\"],\"text\":\"highly personalized experiences\"},{\"_key\":\"e9958bef99cc2\",\"_type\":\"span\",\"marks\":[],\"text\":\" for their customers at scale on a global level. But while we’ve seen a strong focus on data collection and data privacy over the past five years, there hasn’t always been as much focus on an equally important component of the data equation—namely, \"},{\"_key\":\"e9958bef99cc3\",\"_type\":\"span\",\"marks\":[\"a9704086f139\"],\"text\":\"data management\"},{\"_key\":\"e9958bef99cc4\",\"_type\":\"span\",\"marks\":[],\"text\":\", which refers to the ways companies control how data moves in and out of the digital systems that provide the foundations for their \"},{\"_key\":\"e9958bef99cc5\",\"_type\":\"span\",\"marks\":[\"f3895a364c8b\"],\"text\":\"customer engagement programs\"},{\"_key\":\"e9958bef99cc6\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"9d87c4e8c241\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-126978\",\"_type\":\"reference\"}},{\"_key\":\"a9704086f139\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-130034\",\"_type\":\"reference\"}},{\"_key\":\"f3895a364c8b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-27174\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"519847b206a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"519847b206a50\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, our customer engagement platform is built on a foundation of \"},{\"_key\":\"519847b206a51\",\"_type\":\"span\",\"marks\":[\"a47f55451291\"],\"text\":\"streaming data\"},{\"_key\":\"519847b206a52\",\"_type\":\"span\",\"marks\":[],\"text\":\". That architecture allows our customers to gain an in-the-moment understanding of how their users engage (or don’t, as the case may be) with their messages, their website, their mobile app, and more. Having that data—and the ability to dig deeper or act on it, as the situation dictates—makes it possible for brands to build better relationships with their audience and hit their business goals.\"}],\"markDefs\":[{\"_key\":\"a47f55451291\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21174\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"eea12d81a712\",\"_type\":\"block\",\"children\":[{\"_key\":\"eea12d81a7120\",\"_type\":\"span\",\"marks\":[],\"text\":\"That’s why we prioritized making it easy to surface data from the Braze platform by building our high-volume data export feature, \"},{\"_key\":\"eea12d81a7121\",\"_type\":\"span\",\"marks\":[\"07b05e8b4039\"],\"text\":\"Braze Currents\"},{\"_key\":\"eea12d81a7122\",\"_type\":\"span\",\"marks\":[],\"text\":\", and adding support for \"},{\"_key\":\"eea12d81a7123\",\"_type\":\"span\",\"marks\":[\"4e838b34ac7e\"],\"text\":\"Snowflake Secure Data Sharing\"},{\"_key\":\"eea12d81a7124\",\"_type\":\"span\",\"marks\":[],\"text\":\". It’s also why we offer a suite of different data ingestion options for brands looking to push data into Braze to enhance their customer engagement efforts. To provide you with a richer understanding of how to pass information into the Braze platform, let’s look at the four main ways that Braze ingests data and the nuances of each approach.\"}],\"markDefs\":[{\"_key\":\"07b05e8b4039\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6293\",\"_type\":\"reference\"}},{\"_key\":\"4e838b34ac7e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-19974\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6e2fcfc3e9d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e2fcfc3e9d90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Cloud Data Ingestion\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b5d700fbc0d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5d700fbc0d90\",\"_type\":\"span\",\"marks\":[\"97e91f1e4ed6\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"b5d700fbc0d91\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI) allows brands to integrate data directly from their data warehouse into the Braze platform for further segmentation, message targeting, and personalization. With CDI, brands can automatically sync data between the platforms on the schedule of their choice: When a sync runs, Braze will connect to your brand’s data warehouse, pulling in new data and updating relevant user profiles within Braze, supporting more relevant, effective customer experiences.\"}],\"markDefs\":[{\"_key\":\"97e91f1e4ed6\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-375817\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"Hy8MTuzD\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-c35775369d9f1dbebfcc3773ba9d16a690363784-2400x1542-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"4e70a0703ce2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e70a0703ce20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because the Braze data model is built to support arrays and nested attributes, brands can easily sync both structured and unstructured data from any Braze-supported source (and avoid the headaches that come with building out cumbersome data pipelines). That puts more information into the hands of marketers more quickly, allowing them to better leverage data in personalization tools to support relevant, value-add experiences for consumers across the full range of devices, platforms, and channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b14ee60fb7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b14ee60fb7b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This feature is designed to be a data solution for the long term—while we currently support syncs from \"},{\"_key\":\"1b14ee60fb7b1\",\"_type\":\"span\",\"marks\":[\"575b9fd0aa1e\"],\"text\":\"Amazon S3 File Storage\"},{\"_key\":\"1b14ee60fb7b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"1b14ee60fb7b3\",\"_type\":\"span\",\"marks\":[\"ef768ea82c0b\",\"strong\"],\"text\":\"Amazon Redshift\"},{\"_key\":\"1b14ee60fb7b4\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"1b14ee60fb7b5\",\"_type\":\"span\",\"marks\":[\"31d7d46a6778\"],\"text\":\"Databricks\"},{\"_key\":\"1b14ee60fb7b6\",\"_type\":\"span\",\"marks\":[],\"text\":\", Google BigQuery, and \"},{\"_key\":\"1b14ee60fb7b7\",\"_type\":\"span\",\"marks\":[\"b58e7249c477\",\"strong\"],\"text\":\"Snowflake\"},{\"_key\":\"1b14ee60fb7b8\",\"_type\":\"span\",\"marks\":[],\"text\":\", we plan to expand the Cloud Data Ingestion integration to other partners while also adding more updates to data types and platform usability in the future.\"}],\"markDefs\":[{\"_key\":\"575b9fd0aa1e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18008\",\"_type\":\"reference\"}},{\"_key\":\"ef768ea82c0b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-621078\",\"_type\":\"reference\"}},{\"_key\":\"31d7d46a6778\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-683326\",\"_type\":\"reference\"}},{\"_key\":\"b58e7249c477\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-453290\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e4d67c54ee91\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4d67c54ee910\",\"_type\":\"span\",\"marks\":[],\"text\":\"This new integration is a pre-built, direct connection that’s designed to be turnkey in nature. Your organization should be able to easily set it up right within the Braze dashboard in just a few simple steps—no complex coding required. The process is as follows:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd5fdbb6ce17\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd5fdbb6ce170\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Set up data table parameters in your Data Warehouse\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca94015fc450\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca94015fc4500\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Navigate to the Snowflake or Redshift pages in the Braze dashboard, under the “Technology Partners” section\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66b9701deea4\",\"_type\":\"block\",\"children\":[{\"_key\":\"66b9701deea40\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Begin a new import sync between the two systems\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8432c2abd868\",\"_type\":\"block\",\"children\":[{\"_key\":\"8432c2abd8680\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Provide user authentication data from your data warehouse provider\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd789abb0f0f\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd789abb0f0f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Set a name, data type, and frequency for your integration\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d38e692afcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d38e692afcd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"6. Run a quick test to ensure that the data in question is all in order\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f2509a0451c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f2509a0451c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you’ve got that set up, you’re ready to start taking advantage of your data from your brand’s data warehouse to support nuanced user personalization and to inform rich, responsive campaigns across the full range of digital messaging channels (e.g. email, SMS, and mobile and web channels).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ab81d0c3adb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ab81d0c3adb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Braze Data Transformation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9923c6c21ebd\",\"_type\":\"block\",\"children\":[{\"_key\":\"9923c6c21ebd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Data Transformation allows brands to build and manage webhook integrations with any third party platform in your tech stack that can send webhooks. This enables a wide range of possibilities for real-time integrations—take any webhook, send it to Data Transformation and write JavaScript code to transform that webhook to a user profile or catalog update in Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8746ad0a16d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8746ad0a16d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Data Transformation brands can easily unlock custom data integrations to better action data, increase efficiencies, and lessen reliance on tech teams. We’ve seen that Data Transformation can help reduce our customers’ dependency on manual API calls, third-party data integration tools (like \"},{\"_key\":\"8746ad0a16d51\",\"_type\":\"span\",\"marks\":[\"3d17d7138960\"],\"text\":\"Zapier\"},{\"_key\":\"8746ad0a16d52\",\"_type\":\"span\",\"marks\":[],\"text\":\"), and even customer data platforms.\"}],\"markDefs\":[{\"_key\":\"3d17d7138960\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17938\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"725c326f2a4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"725c326f2a4d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, Data Transformation features an \"},{\"_key\":\"725c326f2a4d1\",\"_type\":\"span\",\"marks\":[\"c09bdd2ebe78\"],\"text\":\"AI copilot\"},{\"_key\":\"725c326f2a4d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to make it easy for those with limited or no coding skills to set up webhooks. Accessible right within the workflow, it works by reading the webhook received and automatically writing bespoke JavaScript code for your use case.\"}],\"markDefs\":[{\"_key\":\"c09bdd2ebe78\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/data_transformation/creating_a_transformation/#step-4-write-transformation-code\"}],\"style\":\"normal\"},{\"_key\":\"5412679e5716\",\"_type\":\"block\",\"children\":[{\"_key\":\"5412679e57160\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Want to learn more? \"},{\"_key\":\"5412679e57161\",\"_type\":\"span\",\"marks\":[\"ce0e8d1410e2\",\"em\"],\"text\":\"Check out\"},{\"_key\":\"5412679e57162\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" how Mon-marche.fr uses Braze Data Tranformation to easily activate data to drive more orders.\"}],\"markDefs\":[{\"_key\":\"ce0e8d1410e2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-834882\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"553d6a29ed68\",\"_type\":\"block\",\"children\":[{\"_key\":\"553d6a29ed680\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. SDKs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"989ac3066b47\",\"_type\":\"block\",\"children\":[{\"_key\":\"989ac3066b470\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, \"},{\"_key\":\"989ac3066b471\",\"_type\":\"span\",\"marks\":[\"1ca8934b5319\"],\"text\":\"software development kits\"},{\"_key\":\"989ac3066b472\",\"_type\":\"span\",\"marks\":[],\"text\":\" (SDKs) serve as a foundational element of our customers’ data ingestion efforts, making it possible to collect detailed data about user \"},{\"_key\":\"989ac3066b473\",\"_type\":\"span\",\"marks\":[\"a4d89047bb6f\"],\"text\":\"attributes\"},{\"_key\":\"989ac3066b474\",\"_type\":\"span\",\"marks\":[],\"text\":\" and their \"},{\"_key\":\"989ac3066b475\",\"_type\":\"span\",\"marks\":[\"ade44d7da7db\"],\"text\":\"engagement\"},{\"_key\":\"989ac3066b476\",\"_type\":\"span\",\"marks\":[],\"text\":\" within a given brand’s mobile app, website, connected TV app, and more into the Braze platform. SDKs can collect nuanced session data and user events in real time as consumers engage with your app/website/etc., supporting \"},{\"_key\":\"989ac3066b477\",\"_type\":\"span\",\"marks\":[\"ea72837ae0ac\"],\"text\":\"audience segmentation\"},{\"_key\":\"989ac3066b478\",\"_type\":\"span\",\"marks\":[],\"text\":\", the creation and delivery of campaigns and individualized customer journeys, and other elements of a best-in-class customer engagement program. (\"},{\"_key\":\"989ac3066b479\",\"_type\":\"span\",\"marks\":[\"7929d4e9c59b\"],\"text\":\"Check out the full range of Braze SDKs here\"},{\"_key\":\"989ac3066b4710\",\"_type\":\"span\",\"marks\":[],\"text\":\".)\"}],\"markDefs\":[{\"_key\":\"1ca8934b5319\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82555\",\"_type\":\"reference\"}},{\"_key\":\"a4d89047bb6f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes/\"},{\"_key\":\"ade44d7da7db\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_events/\"},{\"_key\":\"ea72837ae0ac\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25986\",\"_type\":\"reference\"}},{\"_key\":\"7929d4e9c59b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_integration_guides/sdk_primer/\"}],\"style\":\"normal\"},{\"_key\":\"UJfQ5dZm\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-15dc3b8c489c13ceb69264408bf266512c0f52a5-2400x1134-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"1818333d0c6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1818333d0c6b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To take advantage of Braze SDKs to support data collection, brands need to integrate them into their app or website. Different levels of data collection will require \"},{\"_key\":\"1818333d0c6b1\",\"_type\":\"span\",\"marks\":[\"c2b936d74308\"],\"text\":\"different approaches to integration\"},{\"_key\":\"1818333d0c6b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", but the baseline integration for Braze SDKs is simple and straightforward, requiring limited engineering support and having minimal impact on app/website sizes. When it comes to scaling, our SDKs are built to handle data at a massive scale, with brands using them to collect and act on information for millions of daily active users without having to worry that they’ll overburden their digital systems.\"}],\"markDefs\":[{\"_key\":\"c2b936d74308\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/user_data_collection/sdk_data_collection/\"}],\"style\":\"normal\"},{\"_key\":\"beab5062d574\",\"_type\":\"block\",\"children\":[{\"_key\":\"beab5062d5740\",\"_type\":\"span\",\"marks\":[],\"text\":\"How does it work? Once the SDK has been integrated into an app or website and you’ve determined what information you want to track, it begins collecting device and session data on any individual engaging with that digital platform, even those whose identities are not known by the brand. Both these so-called “anonymous” users and “known” users (i.e. individuals who have shared their identity with the brand) will automatically have live-updating customer profiles created within Braze, allowing marketers to leverage segmentation, personalization, and triggered messages to reach even anonymous users, supporting a more tailored, meaningful brand experience across the board. Once a user does identify themselves, brands can use the data they’ve been collecting pre-identification to map that user back to any other systems they may be using, allowing them to provide a cohesive, ongoing brand experience even across different channels, platforms, and devices.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d657c49d6a25\",\"_type\":\"block\",\"children\":[{\"_key\":\"d657c49d6a250\",\"_type\":\"span\",\"marks\":[],\"text\":\"The upshot? 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To supplement that foundational element of their data ingestion strategy, many brands turn to \"},{\"_key\":\"e9c5860d31641\",\"_type\":\"span\",\"marks\":[\"cea5ecedb5fb\"],\"text\":\"application programming interfaces\"},{\"_key\":\"e9c5860d31642\",\"_type\":\"span\",\"marks\":[],\"text\":\" (APIs), which are services designed to handle and respond to requests made between different systems. In this case, they make it possible for brands to pass information from internal systems and third-party solutions into Braze in real time, complementing the automatic data collection carried out by their SDKs. Our APIs are able to flexibly accept data from almost anywhere, as long as it’s formatted correctly for transmission to Braze.\"}],\"markDefs\":[{\"_key\":\"cea5ecedb5fb\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12454\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"LERldyhE\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-bda591a164038eadc10f3fefdbd57cad34c37777-2400x1134-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"2f0798c2332d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f0798c2332d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Perhaps the most common use cases we see for API-related data ingestion is when a brand is looking to upload historical data into the Braze platform. In that situation, where a company may have information they’re bringing from a previous customer engagement platform or some other relevant system, the easiest way to make that happen is by leveraging an API to do an initial transfer of user data, create user profiles, and upload users’ push tokens via the Braze platform’s \"},{\"_key\":\"2f0798c2332d1\",\"_type\":\"span\",\"marks\":[\"a1c8d9b6c6c1\"],\"text\":\"API endpoints\"},{\"_key\":\"2f0798c2332d2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Other use cases include:\"}],\"markDefs\":[{\"_key\":\"a1c8d9b6c6c1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/api/basics/\"}],\"style\":\"normal\"},{\"_key\":\"b3f5a233a0eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3f5a233a0eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Importing other user information that isn’t being tracked via your SDK into Braze. For instance, point-of-sale (POS) system information, or any other offline data that isn’t directly related to engagement with your app, website, or customer messaging.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01ac24046bf7\",\"_type\":\"block\",\"children\":[{\"_key\":\"01ac24046bf70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Changing a given consumer’s external user ID, deleting users, or aliasing users within Braze.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c625474cd87d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c625474cd87d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While APIs can be leveraged for a wide variety of data ingestion uses (as well as other needs, such as \"},{\"_key\":\"c625474cd87d1\",\"_type\":\"span\",\"marks\":[\"524ef4f1098f\"],\"text\":\"dynamic content personalization\"},{\"_key\":\"c625474cd87d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"), they are more likely to be impacted by the scale and volume of your data ingestion efforts than SDKs. For that reason, it’s important to be mindful of how many API calls are being carried out and any relevant rate limits and \"},{\"_key\":\"c625474cd87d3\",\"_type\":\"span\",\"marks\":[\"13bf944a7484\"],\"text\":\"functional traffic limits\"},{\"_key\":\"c625474cd87d4\",\"_type\":\"span\",\"marks\":[],\"text\":\" associated with your API endpoints.\"}],\"markDefs\":[{\"_key\":\"524ef4f1098f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21351\",\"_type\":\"reference\"}},{\"_key\":\"13bf944a7484\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-24681\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c47cc116c2b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"c47cc116c2b00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. CSVs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d53dc3f1b3b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d53dc3f1b3b90\",\"_type\":\"span\",\"marks\":[],\"text\":\"While SDKs and APIs support the vast majority of potential data ingestion needs and use cases associated with the Braze platform, we do offer a third native way to transfer information into Braze—namely, the ability to upload comma-separated values files, known as CSVs. This approach tends to make the most sense when used for quick, one-off use cases or for teams that lack the technical resources to set up SDKs or leverage APIs. What does that look like in practice? One example might be collecting user emails in a Google sheet, downloading that sheet as a CSV, and then uploading it into Braze to update user profiles.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd28d256e47b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd28d256e47b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"CSV uploads can be a helpful way to transfer information into Braze in a pinch, but this approach is less scalable than using APIs or SDKs to ingest data. However, there is a new way to make more effective use of the \"},{\"_key\":\"fd28d256e47b1\",\"_type\":\"span\",\"marks\":[\"b0330141835f\"],\"text\":\"Braze CSV import function\"},{\"_key\":\"fd28d256e47b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and minimize some of the scale disadvantages associated with this feature when working to upload user attributes. By taking advantage of an open source \"},{\"_key\":\"fd28d256e47b3\",\"_type\":\"span\",\"marks\":[\"daae40e500d2\"],\"text\":\"Amazon Web Services\"},{\"_key\":\"fd28d256e47b4\",\"_type\":\"span\",\"marks\":[],\"text\":\" (AWS) serverless application created by the Braze Growth team and leveraging AWS \"},{\"_key\":\"fd28d256e47b5\",\"_type\":\"span\",\"marks\":[\"811a82c58e63\"],\"text\":\"Lambda\"},{\"_key\":\"fd28d256e47b6\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"fd28d256e47b7\",\"_type\":\"span\",\"marks\":[\"7f88919e7395\"],\"text\":\"S3\"},{\"_key\":\"fd28d256e47b8\",\"_type\":\"span\",\"marks\":[],\"text\":\", Braze customers can avoid the manual splitting and uploading of large CSV files containing user attributes.\"}],\"markDefs\":[{\"_key\":\"b0330141835f\",\"_type\":\"link\",\"href\":\"https://github.com/braze-inc/growth-shares-lambda-user-csv-import\"},{\"_key\":\"daae40e500d2\",\"_type\":\"link\",\"href\":\"https://aws.amazon.com/\"},{\"_key\":\"811a82c58e63\",\"_type\":\"link\",\"href\":\"https://aws.amazon.com/lambda/\"},{\"_key\":\"7f88919e7395\",\"_type\":\"link\",\"href\":\"https://aws.amazon.com/s3/\"}],\"style\":\"normal\"},{\"_key\":\"SoxsfxdX\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-8e9c5f58a4d6ebe0275881ad414ed1fc6c12d52e-2400x696-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"7f82347271b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f82347271b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"With this application, brands can upload CSV files containing user attributes (including files that are larger than 100 megabytes) to an S3 bucket, automatically triggering a communication to Lambda that leads it to leverage the application’s code, processing the CSV file, processing it, and passing it into the Braze platform. The application avoids the manual file preparation associated with large CSV file upload in Braze and makes the process more seamless and more automated; however, the process is not as frictionless as passing data into Braze via SDK or API, so brands that are able to leverage those tools to transfer user attributes into Braze are strongly encouraged to do so.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f312e795fdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f312e795fdb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"6. Braze Technology Partners\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f7265cc7838d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7265cc7838d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze platform’s three major data ingestion tools don’t exist in a vacuum. For many brands, they’re supplemented by direct integrations between Braze and best-in-class technologies designed to support the seamless movement of data into other systems. These \"},{\"_key\":\"f7265cc7838d1\",\"_type\":\"span\",\"marks\":[\"aeb472d14ef0\"],\"text\":\"Braze Alloys\"},{\"_key\":\"f7265cc7838d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" technology partners come in three distinct flavors:\"}],\"markDefs\":[{\"_key\":\"aeb472d14ef0\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-778\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"d5f9060af3ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5f9060af3ba0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer Data Platforms\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4acba3adc5e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4acba3adc5e90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer data platforms (CDPs) are designed to support increased data agility within your marketing technology stack, allowing you to more easily more key information in and out of different solutions—including Braze—as needed. These technologies invest in creating custom integrations with a wide variety of different systems and platforms, reducing the need for ad hoc data ingestion approaches (such as CSV imports) and supporting the seamless flow of data from other parts of your stack into Braze, where that information can be leveraged to power customer messaging and other brand experiences. 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By integrating with Braze, these technologies make it possible for brands to leverage the insights and information contained within their analytics provider to support more impactful brand experiences powered by Braze. 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