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text-lg">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens em Aplicativos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="server-05"><use href="/icons/sprites.svg#server-05"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens Web</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/audience-sync"><div 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recursos em nossa plataforma.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/product/brazeai">Saiba Mais</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/pt-br/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">A Plataforma Braze</span><span class="text-sm font-normal text-gray-600">Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Como Funciona</span><span class="text-sm font-normal text-gray-600">Um detalhamento de nossa pilha de tecnologia verticalmente integrada.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" 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transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solu--es"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Indústrias</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Varejo e e-Commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Serviços Financeiros</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Turismo</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restaurantes</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze Para</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engenheiros</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee while looking at a laptop computer ." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" 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B...</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Recursos","item":"https://www.braze.com/pt-br/resources"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://www.braze.com/pt-br/resources/articles"},{"@type":"ListItem","position":3,"name":"Como usar WhatsApp B...","item":"https://www.braze.com/pt-br/resources/articles/como-usar-whatsapp-business"}]}</script><div class="mt-8 flex flex-col gap-6 sm:mt-12 md:flex-row md:pb-16"><div class="flex shrink-0 grow basis-0 flex-col gap-8"><h1 class="text-display-md font-bold text-white">Como usar WhatsApp Business: 4 etapas para configurar certo</h1><p class="flex gap-3 text-xs font-extrabold text-white"><span>Publicado em 06 de janeiro de 2025</span><span>/</span><span>Última edição em 06 de janeiro de 2025</span><span>/</span><span>8<!-- --> leitura mínima</span></p></div><div class="shrink-0 grow basis-0"><img 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grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Equipe Braze</h6></div></div></div><div class="pl-4 md:pl-6 border-l-2 border-gray-300 space-y-4"><h2 class="text-md uppercase tracking-wider text-gray-900">Contents</h2><nav><ul class="flex flex-col gap-2.5"><li class="flex items-center gap-2"><svg width="18" height="18" role="img" aria-label="arrow-down" class="text-gray-600"><use href="/icons/sprites.svg#arrow-down"></use></svg><a href="#h-bc84751f5b38" class="text-gray-900 hover:text-primary-700 transition-colors leading-relaxed underline decoration-primary-700 underline-offset-2">Como usar WhatsApp Business? Passo a passo completo</a></li></ul></nav></div><div class="flex flex-col gap-6"><h2 id="h-bc84751f5b38" class="my-4 text-gray-900 lg:text-display-lg"><strong>Como usar WhatsApp Business? Passo a passo completo</strong></h2><p></p><p>Aprender<strong> como usar WhatsApp Business </strong>abre grandes oportunidades para as marcas se conectarem com seus clientes. Quando a Meta liberou o canal para fins de marketing, essa mudança criou um enorme potencial para as empresas engajarem seu público.</p><p>Afinal, o WhatsApp é extremamente popular: <strong>97% dos brasileiros acessam o aplicativo pelo menos uma vez por dia</strong>, <a href="https://materiais.opinionbox.com/pesquisa-whatsapp-no-brasil" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">segundo dados do Opinion Box</a>. Com a plataforma, você consegue realizar atualizações de pedidos, divulgar promoções e construir relacionamentos mais profundos e duradouros.</p><p>Não à toa, <strong>67% das empresas do setor de comércio e serviços utilizam o WhatsApp como principal canal de vendas no Brasil</strong>, conforme <a href="https://site.cndl.org.br/67-das-empresas-vendem-principalmente-pelo-whatsapp-aponta-pesquisa-cndlspc-brasil/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">pesquisa da Confederação Nacional de Dirigentes Lojistas (CNDL).</a></p><p></p><p>Quer aproveitar todo esse potencial? Continue a leitura e descubra quais são os limites de mensagens do WhatsApp Business e como realizar sua configuração corretamente com a Braze.</p><p>Vamos lá?</p><p></p><h3 id="h-944e8601d490" class="my-4 text-gray-900"><strong>Como usar WhatsApp Business no marketing?</strong></h3><p>Adote atividades de retenção, o que inclui programas de fidelidade e indicação, e realize campanhas para impulsionar compras, como a recuperação de carrinhos abandonados e ações promocionais. Também é essencial seguir as diretrizes da Meta, respeitar a privacidade dos usuários e evitar o envio excessivo de mensagens.</p><p></p><p>Além disso, a Meta começou a permitir a utilização da plataforma como ferramenta de suporte ao cliente em 2018, mas foi somente em 2022 que a expansão ocorreu para incluir campanhas de marketing. A partir desse momento, o WhatsApp se tornou um canal poderoso para a comunicação com o público.</p><p></p><p>Vale destacar que nem todos os usuários estão abertos a receber mensagens de marketing. Por isso, a Meta criou regras rigorosas para proporcionar uma experiência positiva. Logo, seguir essas diretrizes influencia diretamente a credibilidade e o <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /engajamento-do-cliente" href="/pt-br/resources/articles/engajamento-do-cliente"><strong>engajamento dos clientes</strong></a>.</p><p></p><p>Agora que você sabe como usar WhatsApp Business no marketing, é hora de conferir dicas para manter uma sólida reputação na plataforma. Descubra em seguida!</p><p></p><h3 id="h-594eb95900f6" class="my-4 text-gray-900"><strong>Como configurar o WhatsApp Business?</strong></h3><p>Siga nosso passo a passo com 4 etapas:</p><p></p><ol><li class="mb-2 ml-10 list-decimal">Obtenha um número de telefone para o envio das mensagens;</li><li class="mb-2 ml-10 list-decimal">Crie uma conta comercial no canal;</li><li class="mb-2 ml-10 list-decimal">Conclua a verificação comercial da Meta, etapa essencial para se comunicar em escala;</li><li class="mb-2 ml-10 list-decimal">Solicite o status de conta comercial oficial para reforçar a legitimidade.</li></ol><p></p><p>Entenda os detalhes a seguir!</p><h4 id="h-505ccf16723e" class="my-4 text-gray-900"><strong>1. Obtenha um número de telefone</strong></h4><p>Para enviar mensagens pelo canal, você precisará de um número de telefone que atenda aos requisitos do WhatsApp.</p><p></p><h4 id="h-3fcbb912231d" class="my-4 text-gray-900"><strong>2. Crie uma conta comercial do WhatsApp</strong></h4><p>Com a Braze, você pode criar sua conta comercial do WhatsApp por meio de um fluxo de cadastro integrado. Nossa equipe de especialistas também está disponível para ajudar você a configurar a integração sem problemas.</p><p></p><h4 id="h-28a8139ea55e" class="my-4 text-gray-900"><strong>3. Conclua a verificação comercial</strong></h4><p>Aqui, a Meta confirma a reputação da sua marca. Sem a verificação comercial, você só pode enviar mensagens para 250 clientes em um período de 24 horas. Portanto, essa etapa é fundamental para disparar <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /mensagem-em-massa-whatsapp" href="/pt-br/resources/articles/mensagem-em-massa-whatsapp"><strong>mensagens em massa</strong></a>.</p><p>Após concluir a verificação comercial, sua conta começa com um limite de 1.000 disparos para ações de marketing no WhatsApp, quantidade que poderá ser ampliada com o tempo.</p><p></p><h4 id="h-3be3136a2b1d" class="my-4 text-gray-900"><strong>4. Solicite o status de conta comercial</strong></h4><p>Esse é o último passo para aprender como configurar o WhatsApp Business corretamente. Depois de finalizar a verificação comercial, você pode solicitar o status de Conta Comercial Oficial para adicionar um selo verde ao lado do nome de exibição da sua marca.</p><p>Ter esse status é necessário para que seu nome de exibição apareça (no lugar do seu número de telefone) na interface do usuário. Assim, a empresa reforça a legitimidade das mensagens no canal.</p><p></p><h3 id="h-1eeb1a91727e" class="my-4 text-gray-900"><strong>Quais são os limites de mensagens do WhatsApp Business?</strong></h3><p>Os limites variam conforme o nível de reputação da conta e começam com 1.000 conversas iniciadas pela empresa por dia. Essa quantidade pode crescer progressivamente para 10.000 e 100.000 conversas e, eventualmente, atingir um número ilimitado. O aumento é automático, com base na qualidade de comunicação.</p><p>Aliás, esse processo pode ser acelerado a cada 24 horas, a partir de um plano bem estruturado e que atenda às seguintes condições:</p><ul><li class="mb-2 ml-10 list-disc">o status do seu número de telefone é "conectado";</li><li class="mb-2 ml-10 list-disc">a classificação de qualidade do seu número de telefone é "média" ou "alta";</li><li class="mb-2 ml-10 list-disc">você iniciou um determinado número de conversas com usuários únicos nos últimos sete dias.</li></ul><p></p><p>Em resumo, se uma marca cumprir as condições acima, é possível aumentar o limite de mensagens de 1.000 para um número ilimitado em apenas quatro dias. Para verificar a quantidade máxima de mensagens atual, acesse o painel do Gerenciador do WhatsApp e selecione Ferramentas da conta > Números de telefone.</p><p>Ao seguir esses passos, você consegue entender como usar WhatsApp Business com <a href="https://f360.com.br/blog/empreendedorismo/eficiencia-operacional-saiba-a-importancia-e-como-alcanca-la/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link"><strong>eficiência operacional</strong></a> para acelerar os resultados do seu negócio!</p><h3 id="h-fc38164e06c4" class="my-4 text-gray-900"><strong>Como funcionam as classificações de qualidade do número no WhatsApp Business?</strong></h3><p>O WhatsApp Business avalia a qualidade do número a partir das mensagens enviadas nos últimos sete dias. A nota cai quando clientes bloqueiam ou denunciam o contato. Caso o desempenho permaneça baixo por muito tempo, o alcance da marca pode ser limitado, o que reduz o volume de envios permitidos.</p><p>Além disso, se as classificações de qualidade do número no WhatsApp Business caírem e não houver ajustes no período indicado, a plataforma costuma reduzir o limite de envio das mensagens.</p><p>Após aprender como usar WhatsApp Business, a recomendação é monitorar a qualidade do seu número de telefone diretamente no painel do canal para garantir que tudo está em ordem. Ative também o recebimento de alertas sobre qualquer alteração realizada.</p><p><strong>Leia também: <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /automacao-de-whatsapp" href="/pt-br/resources/articles/automacao-de-whatsapp">Automação de WhatsApp: como funciona e por que vale a pena?</a></strong></p><p><strong></strong></p><h3 id="h-48a18ec5b6da" class="my-4 text-gray-900"><strong>Como manter uma classificação de alta qualidade para o número de telefone no WhatsApp Business?</strong></h3><p>Siga as dicas abaixo:</p><ul><li class="mb-2 ml-10 list-disc">verifique se as mensagens seguem a <a href="https://business.whatsapp.com/policy?lang=pt_BR" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link"><strong>Política de Mensagens</strong></a> e os <a href="https://www.whatsapp.com/legal/merchant-terms?lang=pt" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link"><strong>Termos de Serviço do Comerciante</strong></a> do WhatsApp;</li><li class="mb-2 ml-10 list-disc">envie mensagens apenas para usuários que aceitaram o recebimento;</li><li class="mb-2 ml-10 list-disc">torne a comunicação altamente personalizada e útil;</li><li class="mb-2 ml-10 list-disc">evite envios genéricos de boas-vindas ou apresentações;</li><li class="mb-2 ml-10 list-disc">atenção à frequência: não envie muitas mensagens por dia. Seja cuidadoso e otimize conteúdo e tamanho.</li></ul><p>Também é importante lembrar que a popularidade do WhatsApp e seu alto uso diário significam que sua marca deve aproveitar o canal para oferecer <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /personalizacao-experiencia-cliente" href="/pt-br/resources/articles/personalizacao-experiencia-cliente"><strong>personalização da experiência do cliente</strong></a>. Além disso, considere o tamanho das mensagens e lembre que conteúdos mais longos funcionam melhor por <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /the-ultimate-guide-to-creating-a-high-impact-email-marketing-strategy" href="/pt-br/resources/articles/the-ultimate-guide-to-creating-a-high-impact-email-marketing-strategy"><strong>e-mail marketing</strong></a>.</p><p><strong>Na dúvida, siga a regra de ouro: fale com seus clientes da mesma forma como gostaria que as marcas falassem com você. Seja intencional, relevante e evite enviar mensagens que não agregam valor.</strong></p><p>Agora que você já compreende como usar WhatsApp Business para manter uma classificação de alta qualidade, é hora de entender por que o consentimento é tão importante no canal. Veja a seguir!</p><h3 id="h-883e66aeb015" class="my-4 text-gray-900"><strong>O que são os opt-ins no WhatsApp?</strong></h3><p>São autorizações dadas pelos usuários para receber mensagens iniciadas por uma marca, essenciais para garantir a conformidade com as regras da plataforma. O consentimento deve indicar que a pessoa aceita comunicações no canal e identificar a empresa emissora. Sem esse opt-in, nenhuma marca pode enviar mensagens proativas ao usuário.</p><p>Mas como gerar opt-ins no WhatsApp? Existem várias maneiras. Você pode usar soluções oferecidas pela Braze, como envio de <a href="https://www.braze.com/docs/pt-br/user_guide/message_building_by_channel/in-app_messages" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link"><strong>mensagens no aplicativo </strong></a>ou no navegador com nosso<strong> <a href="https://www.braze.com/docs/pt-br/user_guide/message_building_by_channel/in-app_messages/drag_and_drop/templates/phone_number_capture" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">formulário de captura de número de telefone</a></strong>. Também é possível obter opt-ins por métodos externos, como inserção de formulário na página de cadastro da sua marca.</p><p><strong>Dica</strong>: para conhecer diferentes campanhas que ajudam a ampliar sua base de inscritos na plataforma,<strong> consulte o</strong> <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources reports-and-guides: /whatsapp-inspiration-guide" href="/pt-br/resources/reports-and-guides/whatsapp-inspiration-guide"><strong>Guia de Inspiração da Braze para WhatsApp</strong></a>!</p><p><strong></strong></p><h3 id="h-70b574e4c0a2" class="my-4 text-gray-900"><strong>Impulsione sua estratégia no WhatsApp com a Braze</strong></h3><p>Entender como usar WhatsApp Business no marketing é fundamental para transformar o canal em um ponto de contato realmente estratégico. A Braze é uma <strong>plataforma de <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/journey-orchestration" href="/pt-br/product/journey-orchestration">orquestração de jornada do cliente</a> </strong>que potencializa esse processo ao conectar dados, comportamentos e preferências dos usuários.</p><p>Assim, sua marca consegue criar experiências mais humanas, relevantes e consistentes, aproveitando o impacto de um canal premium. Além disso, as <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/whatsapp" href="/pt-br/product/whatsapp"><strong>soluções da Braze para WhatsApp</strong></a> simplificam toda a operação, pois a plataforma permite:</p><ul><li class="mb-2 ml-10 list-disc">criar listas de contatos;</li><li class="mb-2 ml-10 list-disc">desenvolver mensagens altamente personalizadas;</li><li class="mb-2 ml-10 list-disc">integrar o canal a todo o ecossistema de interação da marca;</li><li class="mb-2 ml-10 list-disc">segmentar públicos com precisão;</li><li class="mb-2 ml-10 list-disc">acompanhar métricas essenciais em tempo real.</li></ul><p>Conte com a Braze para transformar o WhatsApp em um canal poderoso de relação com o cliente e crescimento do seu negócio. Nossa equipe está pronta para automatizar suas operações, elevar a qualidade das interações e impulsionar seus resultados.</p><p><a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /get-started" href="/pt-br/get-started"><strong>Agende uma conversa</strong></a> com o time comercial e descubra como evoluir sua estratégia para o próximo nível.</p></div></div><div class="flex w-full shrink-0 grow-0 basis-full flex-col gap-8 md:w-[280px] md:basis-[280px]"><div class="flex flex-col gap-5"><h6 class="text-sm uppercase text-gray-600">Tags relacionadas</h6><div class="flex flex-wrap gap-3 text-sm"><a class="block rounded-2xl border border-gray-300 px-3 font-bold py-1 text-gray-700 hover:text-primary-700" aria-label="Search WhatsApp tag" href="/pt-br/search?resource=Artigo&productFeature=WhatsApp">WhatsApp</a></div></div><div class="hidden flex-col gap-8 bg-white md:sticky md:top-20 md:flex"><div class="rounded-xl bg-primary-500 shadow-xl p-6 flex flex-col gap-6 items-start"><div class="w-full flex flex-col gap-4 flex-1"><span class="text-sm text-primary-100 font-bold">ASSINAR</span><h4 class="!text-white text-display-xs font-extrabold">Be Absolutely Engaging.<!-- -->™</h4><p class="text-lg text-primary-100">Cadastre-se para receber novidades regulares da Braze.</p></div><span class="hidden" id="formInvalidOptinValue">Selecione apenas uma opção e, em seguida, envie sua preferência.</span><span class="hidden" id="formInvalidBusinessEmail">Digite seu endereço de e-mail comercial.</span><div class="is-loading font-semibold text-center">Carregando...</div><form id="mktoForm_5084" class="newsletter-signup-form max-w-[330px] "></form></div></div></div></div></div><div class="container py-10 lg:py-28"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h3 id="contedos-relacionados" class="mb-0 text-display-md md:text-display-lg font-extrabold">Conteúdos relacionados</h3></div><a 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Com a plataforma, você consegue realizar atualizações de pedidos, divulgar promoções e construir relacionamentos mais profundos e duradouros.\"]}],[\"$\",\"p\",null,{\"children\":[\"Não à toa, \",[\"$\",\"strong\",null,{\"children\":[\"67% das empresas do setor de comércio e serviços utilizam o WhatsApp como principal canal de vendas no Brasil\"]}],\", conforme \",[\"$\",\"a\",null,{\"href\":\"https://site.cndl.org.br/67-das-empresas-vendem-principalmente-pelo-whatsapp-aponta-pesquisa-cndlspc-brasil/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"pesquisa da Confederação Nacional de Dirigentes Lojistas (CNDL).\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"p\",null,{\"children\":[\"Quer aproveitar todo esse potencial? Continue a leitura e descubra quais são os limites de mensagens do WhatsApp Business e como realizar sua configuração corretamente com a Braze.\"]}],[\"$\",\"p\",null,{\"children\":[\"Vamos lá?\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h3\",null,{\"id\":\"h-944e8601d490\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Como usar WhatsApp Business no marketing?\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Adote atividades de retenção, o que inclui programas de fidelidade e indicação, e realize campanhas para impulsionar compras, como a recuperação de carrinhos abandonados e ações promocionais. Também é essencial seguir as diretrizes da Meta, respeitar a privacidade dos usuários e evitar o envio excessivo de mensagens.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"p\",null,{\"children\":[\"Além disso, a Meta começou a permitir a utilização da plataforma como ferramenta de suporte ao cliente em 2018, mas foi somente em 2022 que a expansão ocorreu para incluir campanhas de marketing. A partir desse momento, o WhatsApp se tornou um canal poderoso para a comunicação com o público.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"p\",null,{\"children\":[\"Vale destacar que nem todos os usuários estão abertos a receber mensagens de marketing. Por isso, a Meta criou regras rigorosas para proporcionar uma experiência positiva. Logo, seguir essas diretrizes influencia diretamente a credibilidade e o \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/engajamento-do-cliente\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /engajamento-do-cliente\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"engajamento dos clientes\"]}]]}],\".\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"p\",null,{\"children\":[\"Agora que você sabe como usar WhatsApp Business no marketing, é hora de conferir dicas para manter uma sólida reputação na plataforma. Descubra em seguida!\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h3\",null,{\"id\":\"h-594eb95900f6\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Como configurar o WhatsApp Business?\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Siga nosso passo a passo com 4 etapas:\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"ol\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Obtenha um número de telefone para o envio das mensagens;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Crie uma conta comercial no canal;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Conclua a verificação comercial da Meta, etapa essencial para se comunicar em escala;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-decimal\",\"children\":[\"Solicite o status de conta comercial oficial para reforçar a legitimidade.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"p\",null,{\"children\":[\"Entenda os detalhes a seguir!\"]}],[\"$\",\"h4\",null,{\"id\":\"h-505ccf16723e\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"1. Obtenha um número de telefone\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Para enviar mensagens pelo canal, você precisará de um número de telefone que atenda aos requisitos do WhatsApp.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-3fcbb912231d\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"2. Crie uma conta comercial do WhatsApp\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Com a Braze, você pode criar sua conta comercial do WhatsApp por meio de um fluxo de cadastro integrado. Nossa equipe de especialistas também está disponível para ajudar você a configurar a integração sem problemas.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-28a8139ea55e\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"3. Conclua a verificação comercial\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Aqui, a Meta confirma a reputação da sua marca. Sem a verificação comercial, você só pode enviar mensagens para 250 clientes em um período de 24 horas. Portanto, essa etapa é fundamental para disparar \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/mensagem-em-massa-whatsapp\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /mensagem-em-massa-whatsapp\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"mensagens em massa\"]}]]}],\".\"]}],[\"$\",\"p\",null,{\"children\":[\"Após concluir a verificação comercial, sua conta começa com um limite de 1.000 disparos para ações de marketing no WhatsApp, quantidade que poderá ser ampliada com o tempo.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-3be3136a2b1d\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"4. Solicite o status de conta comercial\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Esse é o último passo para aprender como configurar o WhatsApp Business corretamente. Depois de finalizar a verificação comercial, você pode solicitar o status de Conta Comercial Oficial para adicionar um selo verde ao lado do nome de exibição da sua marca.\"]}],[\"$\",\"p\",null,{\"children\":[\"Ter esse status é necessário para que seu nome de exibição apareça (no lugar do seu número de telefone) na interface do usuário. Assim, a empresa reforça a legitimidade das mensagens no canal.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h3\",null,{\"id\":\"h-1eeb1a91727e\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Quais são os limites de mensagens do WhatsApp Business?\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Os limites variam conforme o nível de reputação da conta e começam com 1.000 conversas iniciadas pela empresa por dia. Essa quantidade pode crescer progressivamente para 10.000 e 100.000 conversas e, eventualmente, atingir um número ilimitado. O aumento é automático, com base na qualidade de comunicação.\"]}],[\"$\",\"p\",null,{\"children\":[\"Aliás, esse processo pode ser acelerado a cada 24 horas, a partir de um plano bem estruturado e que atenda às seguintes condições:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"o status do seu número de telefone é \\\"conectado\\\";\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"a classificação de qualidade do seu número de telefone é \\\"média\\\" ou \\\"alta\\\";\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"você iniciou um determinado número de conversas com usuários únicos nos últimos sete dias.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"p\",null,{\"children\":[\"Em resumo, se uma marca cumprir as condições acima, é possível aumentar o limite de mensagens de 1.000 para um número ilimitado em apenas quatro dias. Para verificar a quantidade máxima de mensagens atual, acesse o painel do Gerenciador do WhatsApp e selecione Ferramentas da conta \u003e Números de telefone.\"]}],[\"$\",\"p\",null,{\"children\":[\"Ao seguir esses passos, você consegue entender como usar WhatsApp Business com \",[\"$\",\"a\",null,{\"href\":\"https://f360.com.br/blog/empreendedorismo/eficiencia-operacional-saiba-a-importancia-e-como-alcanca-la/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"eficiência operacional\"]}]]}],\" para acelerar os resultados do seu negócio!\"]}],[\"$\",\"h3\",null,{\"id\":\"h-fc38164e06c4\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Como funcionam as classificações de qualidade do número no WhatsApp Business?\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"O WhatsApp Business avalia a qualidade do número a partir das mensagens enviadas nos últimos sete dias. A nota cai quando clientes bloqueiam ou denunciam o contato. Caso o desempenho permaneça baixo por muito tempo, o alcance da marca pode ser limitado, o que reduz o volume de envios permitidos.\"]}],[\"$\",\"p\",null,{\"children\":[\"Além disso, se as classificações de qualidade do número no WhatsApp Business caírem e não houver ajustes no período indicado, a plataforma costuma reduzir o limite de envio das mensagens.\"]}],[\"$\",\"p\",null,{\"children\":[\"Após aprender como usar WhatsApp Business, a recomendação é monitorar a qualidade do seu número de telefone diretamente no painel do canal para garantir que tudo está em ordem. Ative também o recebimento de alertas sobre qualquer alteração realizada.\"]}],[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Leia também: \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/automacao-de-whatsapp\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /automacao-de-whatsapp\",\"children\":[\"Automação de WhatsApp: como funciona e por que vale a pena?\"]}]]}]]}],[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"\"]}]]}],[\"$\",\"h3\",null,{\"id\":\"h-48a18ec5b6da\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Como manter uma classificação de alta qualidade para o número de telefone no WhatsApp Business?\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Siga as dicas abaixo:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"verifique se as mensagens seguem a \",[\"$\",\"a\",null,{\"href\":\"https://business.whatsapp.com/policy?lang=pt_BR\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Política de Mensagens\"]}]]}],\" e os \",[\"$\",\"a\",null,{\"href\":\"https://www.whatsapp.com/legal/merchant-terms?lang=pt\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Termos de Serviço do Comerciante\"]}]]}],\" do WhatsApp;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"envie mensagens apenas para usuários que aceitaram o recebimento;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"torne a comunicação altamente personalizada e útil;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"evite envios genéricos de boas-vindas ou apresentações;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"atenção à frequência: não envie muitas mensagens por dia. Seja cuidadoso e otimize conteúdo e tamanho.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Também é importante lembrar que a popularidade do WhatsApp e seu alto uso diário significam que sua marca deve aproveitar o canal para oferecer \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/personalizacao-experiencia-cliente\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /personalizacao-experiencia-cliente\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"personalização da experiência do cliente\"]}]]}],\". Além disso, considere o tamanho das mensagens e lembre que conteúdos mais longos funcionam melhor por \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/the-ultimate-guide-to-creating-a-high-impact-email-marketing-strategy\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /the-ultimate-guide-to-creating-a-high-impact-email-marketing-strategy\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"e-mail marketing\"]}]]}],\".\"]}],[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Na dúvida, siga a regra de ouro: fale com seus clientes da mesma forma como gostaria que as marcas falassem com você. Seja intencional, relevante e evite enviar mensagens que não agregam valor.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Agora que você já compreende como usar WhatsApp Business para manter uma classificação de alta qualidade, é hora de entender por que o consentimento é tão importante no canal. Veja a seguir!\"]}],[\"$\",\"h3\",null,{\"id\":\"h-883e66aeb015\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"O que são os opt-ins no WhatsApp?\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"São autorizações dadas pelos usuários para receber mensagens iniciadas por uma marca, essenciais para garantir a conformidade com as regras da plataforma. O consentimento deve indicar que a pessoa aceita comunicações no canal e identificar a empresa emissora. Sem esse opt-in, nenhuma marca pode enviar mensagens proativas ao usuário.\"]}],[\"$\",\"p\",null,{\"children\":[\"Mas como gerar opt-ins no WhatsApp? Existem várias maneiras. Você pode usar soluções oferecidas pela Braze, como envio de \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/docs/pt-br/user_guide/message_building_by_channel/in-app_messages\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"mensagens no aplicativo \"]}]]}],\"ou no navegador com nosso\",[\"$\",\"strong\",null,{\"children\":[\" \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/docs/pt-br/user_guide/message_building_by_channel/in-app_messages/drag_and_drop/templates/phone_number_capture\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"formulário de captura de número de telefone\"]}]]}],\". Também é possível obter opt-ins por métodos externos, como inserção de formulário na página de cadastro da sua marca.\"]}],[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Dica\"]}],\": para conhecer diferentes campanhas que ajudam a ampliar sua base de inscritos na plataforma,\",[\"$\",\"strong\",null,{\"children\":[\" consulte o\"]}],\" \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/reports-and-guides/whatsapp-inspiration-guide\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources reports-and-guides: /whatsapp-inspiration-guide\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Guia de Inspiração da Braze para WhatsApp\"]}]]}],\"!\"]}],[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"\"]}]]}],[\"$\",\"h3\",null,{\"id\":\"h-70b574e4c0a2\",\"className\":\"my-4 text-gray-900\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Impulsione sua estratégia no WhatsApp com a Braze\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Entender como usar WhatsApp Business no marketing é fundamental para transformar o canal em um ponto de contato realmente estratégico. A Braze é uma \",[\"$\",\"strong\",null,{\"children\":[\"plataforma de \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/journey-orchestration\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/journey-orchestration\",\"children\":[\"orquestração de jornada do cliente\"]}],\" \"]}],\"que potencializa esse processo ao conectar dados, comportamentos e preferências dos usuários.\"]}],[\"$\",\"p\",null,{\"children\":[\"Assim, sua marca consegue criar experiências mais humanas, relevantes e consistentes, aproveitando o impacto de um canal premium. Além disso, as \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/whatsapp\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/whatsapp\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"soluções da Braze para WhatsApp\"]}]]}],\" simplificam toda a operação, pois a plataforma permite:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"criar listas de contatos;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"desenvolver mensagens altamente personalizadas;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"integrar o canal a todo o ecossistema de interação da marca;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"segmentar públicos com precisão;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"acompanhar métricas essenciais em tempo real.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Conte com a Braze para transformar o WhatsApp em um canal poderoso de relação com o cliente e crescimento do seu negócio. Nossa equipe está pronta para automatizar suas operações, elevar a qualidade das interações e impulsionar seus resultados.\"]}],[\"$\",\"p\",null,{\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/get-started\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /get-started\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Agende uma conversa\"]}]]}],\" com o time comercial e descubra como evoluir sua estratégia para o próximo nível.\"]}]]}],null]}],[\"$\",\"div\",null,{\"className\":\"flex w-full shrink-0 grow-0 basis-full flex-col gap-8 md:w-[280px] md:basis-[280px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-5\",\"children\":[[\"$\",\"h6\",null,{\"className\":\"text-sm uppercase text-gray-600\",\"children\":\"Tags relacionadas\"}],[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 text-sm\",\"children\":[\"$undefined\",[[\"$\",\"$L2a\",\"0\",{\"href\":\"/pt-br/search?resource=Artigo\u0026productFeature=WhatsApp\",\"className\":\"block rounded-2xl border border-gray-300 px-3 font-bold py-1 text-gray-700 hover:text-primary-700\",\"aria-label\":\"Search WhatsApp tag\",\"children\":\"WhatsApp\"}]],\"$undefined\",\"$undefined\",\"$undefined\",\"$undefined\"]}]]}],[\"$\",\"div\",null,{\"className\":\"hidden flex-col gap-8 bg-white md:sticky md:top-20 md:flex\",\"children\":[\"$\",\"$L35\",null,{}]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"container py-10 lg:py-28\",\"children\":[[\"$\",\"div\",null,{\"className\":\"mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11\",\"children\":[[\"$\",\"div\",null,{\"children\":[[\"$\",\"h3\",null,{\"id\":\"contedos-relacionados\",\"className\":\"mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":\"Conteúdos relacionados\"}],\"$undefined\"]}],[\"$\",\"$L2f\",null,{\"className\":\"bg-gray-300 !text-black mt-4 lg:mt-0\",\"href\":\"/pt-br/resources/articles\",\"label\":\"Ver o blog\",\"variant\":\"secondaryGray\",\"size\":\"lg\"}]]}],[\"$\",\"$L36\",null,{\"className\":\"lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger\",\"children\":[[\"$\",\"li\",\"65979b79-c175-491f-aed9-34c4939433c4\",{\"className\":\"row-start-3 row-span-3\",\"children\":[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/growth-marketing\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4686f2380ec722602c87e420793a6f3eca4d24db-1200x1200.webp\",\"alt\":\"Planta verde estilizada com duas folhas iluminadas por linhas tracejadas, contra um fundo 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