<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/error-a1cfe1c0cd16ae13.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/1676-f96bfff22fcccc06.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>Google BigQuery</title><meta name="description" content="BigQuery is Google Cloud's fully managed, petabyte-scale, and cost-effective analytics data warehouse that lets you run analytics over vast amounts of data in near real-time. 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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Google BigQuery?</h3><div class="flex flex-col gap-6"><p>BigQuery is Google Cloud's fully managed, petabyte-scale, and cost-effective analytics data warehouse that lets you run analytics over vast amounts of data in near real-time. With BigQuery, there's no infrastructure to set up or manage, letting you focus on finding meaningful insights using GoogleSQL and taking advantage of flexible pricing models across on-demand and flat-rate options.</p><p><a href="https://cloud.google.com/bigquery" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link"><strong>Go to Google BigQuery </strong></a></p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Braze and BigQuery work together to connect data from online and offline sources in your data warehouse to Braze. With Cloud Data Ingestion you can sync user attributes, events, and purchases directly from BigQuery to use in Braze for personalization, segmentation, and even triggering campaigns. Cloud Data Ingestion for Big Query is in Early Access. In order to request access, please reach out to your Customer Success Manager.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">View More</a></div><div class="slick-slider hero-slick 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collaboration</h4><span class="text-sm font-bold text-gray-500">July 15, 2025</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="How the right technology can support effective customer engagement—while reducing the burden on technical teams" href="/resources/articles/building-braze-effective-engagement-technical-teams"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="How the right technology can support effective customer engagement—while reducing the burden on technical teams" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff08f855179a21105f3711fc43d11d7cc33f3fc4c-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff08f855179a21105f3711fc43d11d7cc33f3fc4c-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff08f855179a21105f3711fc43d11d7cc33f3fc4c-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">How the right technology can support effective customer engagement—while reducing the burden on technical teams</h4><span class="text-sm font-bold text-gray-500">April 10, 2025</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Braze designated as a Google Cloud Ready partner for BigQuery customers" href="/resources/articles/braze-google-cloud-ready-bigquery-partner"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze designated as a Google Cloud Ready partner for BigQuery customers" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5d1cef14ac802a4b95348a796ece0acb0cfb4a6d-1200x628.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5d1cef14ac802a4b95348a796ece0acb0cfb4a6d-1200x628.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5d1cef14ac802a4b95348a796ece0acb0cfb4a6d-1200x628.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Braze designated as a Google Cloud Ready partner for BigQuery customers</h4><span class="text-sm font-bold text-gray-500">May 01, 2025</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & 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Data is the backbone of successful customer engagement, and as artificial intelligence (AI) continues to permeate all aspects of our lives, data has become more important than ever. With the right approach (and the right technology), brands can make their customers feel seen and understood, building loyalty and long-term relationships.\"}],\"markDefs\":[{\"_key\":\"a35742025acc\",\"_type\":\"link\",\"href\":\"https://investors.braze.com/news/news-details/2024/Braze-Introduces-the-Braze-Data-Platform/default.aspx\"}],\"style\":\"normal\"},{\"_key\":\"814ea44da77f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e53237f211a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, we've prioritized building products, partnerships, and integrations across the data ecosystem, so that brands can easily bring their proprietary data to Braze—from data warehouses, customer data platforms (CDPs), analytics tools, and back-end systems. 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At its core, the platform is a comprehensive, composable set of data capabilities and partner integrations that empower marketers to leverage the power of their data to deliver impactful, scalable customer experiences via Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8df935ca3f2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4659ba800cf6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A year in review\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7143ed95e970\",\"_type\":\"block\",\"children\":[{\"_key\":\"56e3ce4d09ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"Everything we do at Braze is driven by our customers’ needs, and our focus on helping them solve their biggest challenges. To this end, we have made deep investments in product features and partnerships that enhance all elements of brands’ data and marketing journey. Let’s take a look at our innovation across the three pillars of the Braze Data Platform: Data Unification, Data Activation and Data Distribution.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4caf93e08fd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"42e0927dc41f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Unification\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b3c36f355405\",\"_type\":\"block\",\"children\":[{\"_key\":\"f24e38e81ab6\",\"_type\":\"span\",\"marks\":[],\"text\":\"We expanded the out-of-the-box sources for \"},{\"_key\":\"377b95a45838\",\"_type\":\"span\",\"marks\":[\"2b0b7a0afb25\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"872af652ee1b\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI) to now include Microsoft Fabric, Google Cloud Storage, and AWS S3 in addition to Snowflake, Databricks, Google BigQuery, and AWS Redshift. Brands can directly connect, sync, and delete user data (such as user attributes, events, purchases) and \"},{\"_key\":\"1881126caed4\",\"_type\":\"span\",\"marks\":[\"f22c264d965d\"],\"text\":\"Catalog\"},{\"_key\":\"d528c47bff61\",\"_type\":\"span\",\"marks\":[],\"text\":\" data with just a few clicks. Additionally, brands using CDI can now easily build and activate \"},{\"_key\":\"5d9633cedfe3\",\"_type\":\"span\",\"marks\":[\"aed90f206542\"],\"text\":\"zero-copy segments\"},{\"_key\":\"67f165fcb32b\",\"_type\":\"span\",\"marks\":[],\"text\":\" directly from their warehouse data. With the addition of new sources and increased flexibility to CDI, we saw a 62% year-over-year increase in adoption.\"}],\"markDefs\":[{\"_key\":\"2b0b7a0afb25\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/cloud_ingestion/\"},{\"_key\":\"f22c264d965d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/catalogs/\"},{\"_key\":\"aed90f206542\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/zero-copy-segmentation-how-to-use-cdi-segments\"}],\"style\":\"normal\"},{\"_key\":\"3c0b335ccfdc\",\"_type\":\"richImage\",\"alt\":\"a purple background with the words zero copy data access on it\",\"asset\":{\"_ref\":\"image-318d56e82501fa73ffaaeaaa96b4fcf9d0560a7a-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f1559448729d\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb66e2d92e86\",\"_type\":\"span\",\"marks\":[],\"text\":\"In addition to direct connections with data warehouses and cloud storage, many brands bring data from external sources into Braze. Using \"},{\"_key\":\"4c0437c8f73f\",\"_type\":\"span\",\"marks\":[\"4d92167435c5\"],\"text\":\"Data Transformation\"},{\"_key\":\"7f2a18d86b5b\",\"_type\":\"span\",\"marks\":[],\"text\":\", companies can easily build and manage webhook integrations with external systems, automating data flows to power sophisticated marketing use cases. Last year, we introduced pre-built templates for common external platforms, such as Zendesk, Stripe, Typeform, and more. This has allowed marketers to get started with less technical support, resulting in a 50% increase in Data Transformation usage on Braze in the last year.\"}],\"markDefs\":[{\"_key\":\"4d92167435c5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/data_transformation/overview/\"}],\"style\":\"normal\"},{\"_key\":\"180aa3bec41a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec669303e6a7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Activation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2b4e7dd22532\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2c3e47d0a28\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the ongoing proliferation of channels, devices, and platforms, customers often engage with brands in multiple places, which can result in the creation of duplicate user records. In early April, Braze introduced \"},{\"_key\":\"2c0028da33a2\",\"_type\":\"span\",\"marks\":[\"69f1ecde5935\"],\"text\":\"Automated Identity Resolution\"},{\"_key\":\"4f7507d73513\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help marketers easily identify and merge profiles to maintain a single, unified representation of their end users.\"}],\"markDefs\":[{\"_key\":\"69f1ecde5935\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-data-platform-flexibility-collaboration\"}],\"style\":\"normal\"},{\"_key\":\"af8c3eb9ab15\",\"_type\":\"richImage\",\"alt\":\"an illustration of nicole diaz 's profile on a phone\",\"asset\":{\"_ref\":\"image-adc217f0aebc857bac3c2f7d9e5ceca6780f84a0-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b4919dbf3236\",\"_type\":\"block\",\"children\":[{\"_key\":\"b210f30f44bc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Beyond the user profile, marketing teams often need access to non-customer data in their campaigns, such as information about products, features, offers, promotions, and more. Now brands can easily upload any data using CSV imports and save it on Braze Catalogs for use in their campaigns. For example, a marketer at a media and entertainment company can import information about the movies and shows hosted by that streaming service, then recommend content to users based on their favorited titles and most-watched genres. And this approach is catching on—our data shows that Catalog usage has increased by nearly 80% since we introduced the Braze Data Platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7fac48056593\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2f773db6699\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing teams want autonomy in using data for customer engagement. Over the last year, the Braze Data Platform has introduced features to allow marketers to more independently manage their data in Braze. What does that look like? Brands can now add descriptions and tags within Braze to support data sorting, and it’s also easier to clean data by blocklisting attributes and events, or deleting data that is no longer needed. The result? More control over their data and better customer experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e10b0856afb\",\"_type\":\"block\",\"children\":[{\"_key\":\"00cd9a340e42\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Distribution\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"aa48c2bbe747\",\"_type\":\"block\",\"children\":[{\"_key\":\"33d5c6873a68\",\"_type\":\"span\",\"marks\":[],\"text\":\"As brands execute campaigns and connect with their customers, a wealth of new data is produced. With Braze, brands not only can leverage real-time data for dynamic personalization but also stream this data to external systems and tools to empower and inform business units beyond Marketing, enriching their overarching business strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"994b2d6698d0\",\"_type\":\"richImage\",\"alt\":\"an orange background with icons and the word braze\",\"asset\":{\"_ref\":\"image-9479a440b5814ba259c6a50d391c6c4d2208d8bd-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f6e30344a468\",\"_type\":\"block\",\"children\":[{\"_key\":\"6220a2c68105\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since we introduced our new \"},{\"_key\":\"fe70624d424d\",\"_type\":\"span\",\"marks\":[\"7e762953e23f\"],\"text\":\"Report Builder and Dashboard Builder\"},{\"_key\":\"1d667ceb1f9e\",\"_type\":\"span\",\"marks\":[],\"text\":\" capabilities this spring, we’ve witnessed a significant uptick in customers utilizing analytics features to transform their engagement data into actionable insights. With over 17,000 custom reports run and 1,600 custom dashboards created since launch, marketers are gaining the insights they need to optimize engagement strategies and prove campaign impact in real time.\"}],\"markDefs\":[{\"_key\":\"7e762953e23f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2025-braze-reporting-announcements\"}],\"style\":\"normal\"},{\"_key\":\"8b8fb6331d44\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdd1b885e8b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"But we didn’t stop there. With \"},{\"_key\":\"02235ccc46df\",\"_type\":\"span\",\"marks\":[\"639b1d6b4664\"],\"text\":\"Currents\"},{\"_key\":\"0347242d9bc6\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"373bbe716f40\",\"_type\":\"span\",\"marks\":[\"c58c14ebf53b\"],\"text\":\"Snowflake Data Sharing\"},{\"_key\":\"5a33e6583502\",\"_type\":\"span\",\"marks\":[],\"text\":\", brands can securely distribute their product, engagement, and customer data to destinations outside of Braze, ensuring that other parts of their organization can also benefit from this valuable customer engagement data. Last year, we streamed over 11 trillion events across multiple destinations using Currents. To further this effort, and extend the utility of data collected via Braze, we expanded our Currents Connector library to include the Adobe Real-Time Customer Data Platform, strengthening our partner ecosystem and providing brands with seamless solutions to ensure their data is accessible wherever it’s needed.\"}],\"markDefs\":[{\"_key\":\"639b1d6b4664\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/braze_currents\"},{\"_key\":\"c58c14ebf53b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_analytics/data_warehouses/snowflake/faqs\"}],\"style\":\"normal\"},{\"_key\":\"e1a9d1829d55\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d1146ba5fb6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What’s new in the Braze Data Platform\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4cc3ef41f4f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ea09a605ce4\",\"_type\":\"span\",\"marks\":[],\"text\":\"It was a big, exciting year for the Braze Data Platform, and we have even more innovation on the horizon. As we look ahead, we are focused on two key areas: Empowering Marketing teams to be more autonomous, while simultaneously giving marketers and their technical counterparts the tools required to work as efficiently as possible.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f54b6fa9cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"837a2557a619\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Elevating user experiences while reducing reliance on technical teams\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"09e19b2e922e\",\"_type\":\"block\",\"children\":[{\"_key\":\"448e1ebe4715\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform is designed to simplify the marketers’ journey, enabling them to manage their customer engagement strategies with ease and efficiency. That can enhance their product experiences while reducing reliance on technical teams, making it easier for marketers to focus on creating memorable moments with their end customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be0f01ab3cef\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed3f5a79b702\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"New eCommerce Calculated Fields (EA Q2 FY26):\"},{\"_key\":\"e2ed8a3fe0ab\",\"_type\":\"span\",\"marks\":[],\"text\":\" Earlier this year, we launched a strategic partnership and enhanced integration with \"},{\"_key\":\"b26173eb63ed\",\"_type\":\"span\",\"marks\":[\"46e836491125\"],\"text\":\"Shopify\"},{\"_key\":\"15c550c304ce\",\"_type\":\"span\",\"marks\":[],\"text\":\", making it easier for enterprise eCommerce marketers to align with evolving shopper preferences by leveraging real-time data and insights. Building on this foundation, we’re thrilled to introduce eCommerce Calculated User Fields. These fields allow eCommerce brands to effortlessly track customer lifetime value and build relevant experiences for each user. For example, a fashion retailer can quickly identify their top spenders using pre-defined fields like “Total Revenue,” “Total Refunds,” and “Total Orders.” The brand can then use these segments to send highly targeted campaigns to these customers—such as an email offering a 20% discount on new arrivals—while easily tracking the monetary impact associated with the initiatives.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"46e836491125\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-shopify-announcement\"}],\"style\":\"normal\"},{\"_key\":\"74a79aed77cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"70e622b03540\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Self-Serve Profile Deletion (EA Q2 FY26):\"},{\"_key\":\"9beff16bf09c\",\"_type\":\"span\",\"marks\":[],\"text\":\" Many brands now operate across multiple geographies, facing diverse data privacy regulations like \"},{\"_key\":\"d58912cc4b35\",\"_type\":\"span\",\"marks\":[\"5200f64d4783\"],\"text\":\"GDPR\"},{\"_key\":\"8eef5c373751\",\"_type\":\"span\",\"marks\":[],\"text\":\" in the European Union, or \"},{\"_key\":\"c79d7fc37e5b\",\"_type\":\"span\",\"marks\":[\"2d68efbed83c\"],\"text\":\"CCPA\"},{\"_key\":\"8b9992aedb08\",\"_type\":\"span\",\"marks\":[],\"text\":\" in California. Imagine a customer from one of these regions reaches out to request that their data be deleted; rather than navigating extra steps or involving additional teams, marketers can now quickly and efficiently locate and delete that user's profile directly within Braze. With Self-Serve Profile Deletion, brands can reduce risk, demonstrate their commitment to data privacy, and enable marketers to maintain and manage their customer data with autonomy that would otherwise require manual intervention from technical teams.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"5200f64d4783\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/gdpr-compliance-need-to-know\"},{\"_key\":\"2d68efbed83c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ccpa-faqs\"}],\"style\":\"normal\"},{\"_key\":\"ddb2becb3132\",\"_type\":\"block\",\"children\":[{\"_key\":\"7541f82009b1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"CSV Imports for Custom Events (GA Q2 FY26):\"},{\"_key\":\"99733a0bdc53\",\"_type\":\"span\",\"marks\":[],\"text\":\" Uploading customer data via CSV has been a quick and reliable method for creating and updating user profiles in Braze for some time. We're excited to extend this capability with the ability to upload custom events alongside user attributes. Imagine a retail brand hosting a styling workshop and collecting valuable first-party data, such as event attendance, interactions with specific vendors, or post-event feedback. Brands can seamlessly bring this data into Braze, connecting real-world engagement to their Braze campaigns, without requiring engineering support.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40944c5b5115\",\"_type\":\"block\",\"children\":[{\"_key\":\"22eb658ea425\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Bolstering data integrity while streamlining operations between Marketing, Product and Engineering\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"18c1518fff4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9935a2eb7db\",\"_type\":\"span\",\"marks\":[],\"text\":\"From top to bottom, the Braze Data Platform has been developed to address our customers’ most pressing technical challenges. We are committed to reducing operational overhead, improving data quality, and fostering a more autonomous environment for marketers using Braze. By providing marketers with self-service capabilities and giving technical teams more robust tools for proactive monitoring and validation, we're not only improving our platform, but working to enhance our customers’ ability to deliver high-impact, strategic work that truly moves the needle for their business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"def40a88660d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a880716b867a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Proactive API monitoring with Usage Alerts (GA Q2 FY26):\"},{\"_key\":\"fa49a7b2c0a9\",\"_type\":\"span\",\"marks\":[],\"text\":\" Earlier this year, we launched our API Usage Dashboard, allowing technical teams to easily monitor and visualize their API traffic in Braze. Going a step further, brands can now set alerts to be notified when API requests reach near their rate limit, or if error rates spike above a certain threshold. These real-time notifications empower technical teams to more easily investigate issues like malformed requests, adjust traffic routing as needed, and support a more seamless flow of data for campaign delivery and overall team efficiency.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"251b3d2d51dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cfa3ad0e429\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Bulk Data Updates for Recommended Events (EA Q2 FY26):\"},{\"_key\":\"939c012e6f98\",\"_type\":\"span\",\"marks\":[],\"text\":\" We’re excited to introduce streamlined workflows for handling Back-in-Stock and Price Drop notifications via Bulk Data Updates. This feature enables brands to process thousands of updates simultaneously, ensuring that end customers receive accurate and timely information on product availability and pricing. By automating these updates, technical teams can not only minimize the risk of errors, but reduce workloads associated with supporting these sorts of triggered campaigns.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"35a2ea3d3f16\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f0a4201d847\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Enhanced Data Exports (GA Q2 FY26):\"},{\"_key\":\"21e70dde5df4\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"8f00f0dd2a72\",\"_type\":\"span\",\"marks\":[\"83aec2ef45a5\"],\"text\":\"Currents\"},{\"_key\":\"d0dcb0a1a730\",\"_type\":\"span\",\"marks\":[],\"text\":\" exports now include more detailed data from Braze engagement channels, including new channels like \"},{\"_key\":\"78a353ff2077\",\"_type\":\"span\",\"marks\":[\"2e057246e135\"],\"text\":\"Braze Banners\"},{\"_key\":\"dec21dd358f0\",\"_type\":\"span\",\"marks\":[],\"text\":\". This upgrade makes it easy to seamlessly integrate comprehensive customer engagement data—such as Banner clicks, impressions, webhook failures, suspected bot activity and more—into external destinations like CDPs, business intelligence (BI) and analytics tools, or customer service platforms. Further, the introduction of Currents Test Sends, allows engineers to quickly verify data accuracy and troubleshoot exports directly from the Braze dashboard, contributing to improved data integrity and quality.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"83aec2ef45a5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/braze_currents/\"},{\"_key\":\"2e057246e135\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/banners/\"}],\"style\":\"normal\"},{\"_key\":\"314e243977f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a0f9f909585\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"60b621552061\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f39fa25b662\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s been an exciting year for the Braze Data Platform, but we’re not resting on our laurels. We are continuing to invest in new features and functionality within the platform, with an eye toward empowering marketers while making cross-functional collaboration and seamless as possible as brands deliver innovative and impactful customer engagement experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b513ad64c725\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a375e01c6f6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to dig deeper into the Braze Data Platform and how it can support your brand? Check out our recent \"},{\"_key\":\"c04602a2298e\",\"_type\":\"span\",\"marks\":[\"1c9cc63aa37d\"],\"text\":\"What’s New webinar\"},{\"_key\":\"e96b144eadbd\",\"_type\":\"span\",\"marks\":[],\"text\":\" for all the key details, or reach out directly for more information!\"}],\"markDefs\":[{\"_key\":\"1c9cc63aa37d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/webinars-and-events/q2-2025-new-product-release\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4b9852276d30c705b0dda71136c016382218db93-3840x2160.png\",\"publishedDate\":\"2025-07-15T13:00:01.136Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1c5c34dbf4fbe365fac365f9deddd683910144a5-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"This week, Braze celebrated a significant milestone: The one-year anniversary of the Braze Data Platform. Let’s take a look at our innovation across the three pillars of the Braze Data Platform: Data Unification, Data Activation and Data Distribution.\",\"pageTitle\":\"One year of the Braze Data Platform\",\"slug\":{\"_type\":\"slug\",\"current\":\"2025-braze-data-platform-anniversary\"}},\"title\":\"One year of the Braze Data Platform: Elevating user experiences and cross-team collaboration\"},{\"_id\":\"950efe7e-7181-47df-81ee-b12a8d64c0e6\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"65ff0d912bf0\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b135ed8df730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Modern customer engagement is built on a web of different technologies and solutions. While the specific tools and functionalities can differ significantly from industry to industry and business to business, this technical infrastructure plays an essential role in supporting stronger business results and deeper customer relationships. However, it's important not to lose sight of the fact that these technologies need to be integrated, maintained, and secured by skilled professionals in order to be effective. Furthermore, the way that each solution is designed and how it evolves over time can have a major impact on not just those professionals' bandwidth, but on that brand's ability to sustain and grow its engagement efforts over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a35044d9d280\",\"_type\":\"block\",\"children\":[{\"_key\":\"099b6a726c9f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here at Braze, we know that minimizing the work required from technical teams to support marketing activities opens up new opportunities for marketers and developers alike. That's why we've designed our customer engagement platform with ease of use and scalability in mind, allowing marketers to build and orchestrate sophisticated cross-channel experiences within a single interface.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ba4d3d39592\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b8ccf927f240\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let's explore why that matters and what success looks like for brands looking to carry out effective customer engagement programs today.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb73fb8ddcdd\",\"_type\":\"block\",\"children\":[{\"_key\":\"c77c9c9f134d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76b444f7f05f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7348bd5f9bf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Today’s customer engagement landscape: The rise of data warehouses\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"af42fe149969\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e537c2915e40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since the early days of digital marketing, brands have been searching for something powerful but elusive when it comes to their customers: A single source of truth. That continues to be a challenge, and has grown particularly difficult as the volumes of data being collected have continued to rise. Today, the average human generates \"},{\"_key\":\"7e537c2915e41\",\"_type\":\"span\",\"marks\":[\"2e9d3ce910be\"],\"text\":\"1.7 MB of data per second\"},{\"_key\":\"7e537c2915e42\",\"_type\":\"span\",\"marks\":[],\"text\":\" and many brands continue to try to gather as much of that information as possible, leading \"},{\"_key\":\"7e537c2915e43\",\"_type\":\"span\",\"marks\":[\"05217744e291\"],\"text\":\"80% of brands\"},{\"_key\":\"7e537c2915e44\",\"_type\":\"span\",\"marks\":[],\"text\":\" to say they’re gathering more information than they know how to use.\"}],\"markDefs\":[{\"_key\":\"2e9d3ce910be\",\"_type\":\"link\",\"href\":\"https://www.zippia.com/advice/big-data-statistics/#:~:text=2.5%20quintillion%20bytes%20of%20data%20are%20generated%20each%20day.\u0026text=Each%20second%2C%20it's%20estimated%20that,of%20data%20every%20single%20second.\"},{\"_key\":\"05217744e291\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/2023-global-customer-engagement-review\"}],\"style\":\"normal\"},{\"_key\":\"5686a414634b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d317fd8720310\",\"_type\":\"span\",\"marks\":[],\"text\":\"To manage and mine this flood of data, companies have \"},{\"_key\":\"d317fd8720311\",\"_type\":\"span\",\"marks\":[\"a9bb6aaebbc3\"],\"text\":\"increasingly turned to cloud data warehouses\"},{\"_key\":\"d317fd8720312\",\"_type\":\"span\",\"marks\":[],\"text\":\". These solutions, which include \"},{\"_key\":\"d317fd8720313\",\"_type\":\"span\",\"marks\":[\"7144acd65abe\"],\"text\":\"Amazon Redshift\"},{\"_key\":\"d317fd8720314\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"d317fd8720315\",\"_type\":\"span\",\"marks\":[\"751ccf75d9d6\"],\"text\":\"Databricks\"},{\"_key\":\"d317fd8720316\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"d317fd8720317\",\"_type\":\"span\",\"marks\":[\"db0f07fcc01a\"],\"text\":\"Google BigQuery\"},{\"_key\":\"d317fd8720318\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"d317fd8720319\",\"_type\":\"span\",\"marks\":[\"ec8aa48ec9b1\"],\"text\":\"Snowflake\"},{\"_key\":\"d317fd87203110\",\"_type\":\"span\",\"marks\":[],\"text\":\", consolidate massive data volumes from a wide range of sources and in different formats, with the goal of accelerating analytics and boosting business intelligence. By drawing from so many diverse streams—everything from log files within custom apps to third-party historical information—data warehouses are able to support specific and instant queries that can drive effective decision-making and, in some cases, serve as brands’ single source of truth.\"}],\"markDefs\":[{\"_key\":\"a9bb6aaebbc3\",\"_type\":\"link\",\"href\":\"https://www.alliedmarketresearch.com/data-warehousing-market\"},{\"_key\":\"7144acd65abe\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/activate-customer-data-from-amazon-redshift-with-cloud-data-ingestion\"},{\"_key\":\"751ccf75d9d6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/databricks\"},{\"_key\":\"db0f07fcc01a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/google-cloud-storage\"},{\"_key\":\"ec8aa48ec9b1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/snowflake\"}],\"style\":\"normal\"},{\"_key\":\"fbe0395a0d18\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4c0afbbb4a20\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge for marketers? How to take the data, insights, and automations contained within their organizations’ cloud data warehouses and use them effectively to support their customer engagement efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be7814b4d5ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f00a323401d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3839893949e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9acf2ea7d9170\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Braze can help technical teams reduce customer engagement resource debt\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3256005a1383\",\"_type\":\"block\",\"children\":[{\"_key\":\"5545d0c75bb20\",\"_type\":\"span\",\"marks\":[],\"text\":\"So that’s where we are. There’s more data than ever, offering a treasure trove for marketers looking to power relevant, personalized experiences, but also creating significant complexity and headaches for the teams who support those efforts from a technical perspective. That, in turn, makes it harder for marketers to get the support they need when they need it, and takes technical stakeholders like product managers and engineers away from their core responsibilities, complicating manners across the board.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c0ca6c2d933\",\"_type\":\"block\",\"children\":[{\"_key\":\"2259709c05e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"There are a number of ways to start chipping away at this problem, but one of the best is for your organization to invest in technologies that are able to reduce that burden through thoughtful architecture. 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where\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"d194a09c1396\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/braze_currents/setting_up_currents#step-5-field-transformations\"}],\"style\":\"normal\"},{\"_key\":\"fd4c9ad2b704\",\"_type\":\"block\",\"children\":[{\"_key\":\"94a732ce02c90\",\"_type\":\"span\",\"marks\":[\"fac3fefd52e1\"],\"text\":\"Snowflake Data Sharing\"},{\"_key\":\"94a732ce02c91\",\"_type\":\"span\",\"marks\":[],\"text\":\": This feature allows Braze customers to security access Braze data within Snowflake without copying or transferring information between the two different platforms; instead, sharing is handled via Snowflake’s unique services layer and metadata 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usage\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"d35fb052ea78\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/braze_currents/how_braze_uses_currents#snowflake-reader-accounts\"}],\"style\":\"normal\"},{\"_key\":\"edd160bc75a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"7681915b9d140\",\"_type\":\"span\",\"marks\":[],\"text\":\"Connecting Braze to your organization’s cloud data warehouse and other essential technologies can often be done in a matter of minutes, opening up vast swaths of data to marketers and allowing them to power personalization and act on rich insights with minimal technical assistance. The easy, seamless integrations between Braze and other technologies, particularly cloud data warehouses, allow technical teams to spend less time building out new data pipelines or creating custom data solutions for their Marketing counterparts. 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The Braze platform’s interoperability and roster of data features can play a major role in reducing the engineering support burden associated with top-flight customer experiences and empowering marketers to own more of the customer engagement process. That helps Marketing teams to move faster, experiment more consistently, and innovate effectively to better meet their customer needs and hit their business goals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a45d7e8629ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"830e580695ef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Interested in learning more about how Braze can help reduce the burden on technical teams? \"},{\"_key\":\"830e580695ef1\",\"_type\":\"span\",\"marks\":[\"6dda48c943c2\"],\"text\":\"Check out our exclusive guide\"},{\"_key\":\"830e580695ef2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"6dda48c943c2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/activate-your-data\"}],\"style\":\"normal\"},{\"_key\":\"85946adcca03\",\"_type\":\"block\",\"children\":[{\"_key\":\"1883617368b60\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c54629ac26b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1f9ef1a9a720\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"692d0ff50e9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8bb812f749fc0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$37\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f08f855179a21105f3711fc43d11d7cc33f3fc4c-3840x2160.png\",\"publishedDate\":\"2025-04-10T18:45:54.704Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-843d37bce3253b3c72703a4a1c81cedafe59dc2e-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Effectively gathering, processing, managing, and acting on data is at the core of modern customer engagement, but not every organization is set up to take advantage of what’s possible today. Learn how the right technology and strategy can support better marketing outcomes while reducing the burden on technical teams.\",\"pageTitle\":\"How the right technology can support effective customer engagement\",\"slug\":{\"_type\":\"slug\",\"current\":\"building-braze-effective-engagement-technical-teams\"}},\"title\":\"How the right technology can support effective customer engagement—while reducing the burden on technical teams\"},{\"_id\":\"d7748fbf-9f58-4144-a5a5-1d739c943693\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"207cfe58464f\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b371590c0e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since \"},{\"_key\":\"1b1f6630533a\",\"_type\":\"span\",\"marks\":[\"89d194b2ea4e\"],\"text\":\"its launch in 2011\"},{\"_key\":\"4968a7d2bb8a\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"d2e129b066c1\",\"_type\":\"span\",\"marks\":[\"cf73ed74a7c8\"],\"text\":\"Google Cloud\"},{\"_key\":\"ba3f5bc98619\",\"_type\":\"span\",\"marks\":[],\"text\":\"’s \"},{\"_key\":\"45e58964d4a8\",\"_type\":\"span\",\"marks\":[\"af4a4aa448a3\"],\"text\":\"BigQuery\"},{\"_key\":\"d3d46fbcfe4f\",\"_type\":\"span\",\"marks\":[],\"text\":\" serverless data warehouse has made it possible for thousands of brands to gather real-time insights, support interactive queries, and leverage the platform’s machine learning capabilities to support a wide range of different business needs.\"}],\"markDefs\":[{\"_key\":\"89d194b2ea4e\",\"_type\":\"link\",\"href\":\"https://www.theregister.com/2011/11/14/google_bigquery_cloud_analytics/\"},{\"_key\":\"cf73ed74a7c8\",\"_type\":\"link\",\"href\":\"https://cloud.google.com/\"},{\"_key\":\"af4a4aa448a3\",\"_type\":\"link\",\"href\":\"https://cloud.google.com/bigquery\"}],\"style\":\"normal\"},{\"_key\":\"34eb875f136b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd7107a5925d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today, Braze is pleased to announce that we have officially been designated as a Google Cloud Ready partner for BigQuery, allowing Braze and BigQuery customers to take advantage of the benefits of these two leading solutions for data management, reports, analytics, and customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d31485b3a469\",\"_type\":\"block\",\"children\":[{\"_key\":\"f62e9837f975\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze and BigQuery: What’s possible now\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d0a1f8210839\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a168ce984d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today’s marketing teams are increasingly tasked with serving up exceptional, highly relevant experiences across a wide variety of platforms, channels, and other touchpoints—and doing it consistently, in real time. Thankfully, integrating your customer engagement platform and your data warehouse makes the process easier and more scalable.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a81e7cd99a67\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3d8e3f8e249\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is built with data flexibility in mind, allowing for the activation of your first-party data to support your customer engagement efforts. \"},{\"_key\":\"9ead0bcb2ed7\",\"_type\":\"span\",\"marks\":[\"f70accf74b85\"],\"text\":\"Braze Cloud Data Ingestion\"},{\"_key\":\"6128262bb499\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI) creates a seamless link between BigQuery and Braze, allowing marketers to quickly collect, process, and unlock value from their data. 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