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flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">모든 채널 보기</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">작동 방식</span><p class="font-normal text-gray-600 text-sm">수직 통합된 기술 스택을 분석합니다.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/ko/product">자세히 알아보기</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">솔루션<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">업종</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">소매 및 이커머스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">금융 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">여행 및 숙박</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">미디어 및 엔터테인먼트</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">게임</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">온디맨드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">다음을 위한 Braze</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">엔지니어링</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">스타트업 (EN)</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/ko/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2025 글로벌 고객 참여 리뷰</span><span class="text-md font-normal text-gray-600">제5차 글로벌 고객 참여 리뷰에서는 2025년 마케터들이 주목해야 할 주요 트렌드를 살펴봅니다.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">파트너<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">신뢰할 수 있는 기술 또는 솔루션 파트너를 찾아 연락하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">솔루션 파트너</span><span class="text-sm font-normal text-gray-600">세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와의 파트너십에 대해 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">기술 파트너</span><span class="text-sm font-normal text-gray-600">140개 이상의 기술 파트너십 통합을 살펴보세요.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">리소스<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">학습</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">리소스 허브</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">사례 연구</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">블로그</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">보고서 및 가이드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">비디오 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">웨비나 및 이벤트</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/ko"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">사용자 설명서</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">성장</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire 고객 커뮤니티 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 학습센터</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 챔피언 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">인증</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">지원</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">지원 개요 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">전문 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 성공</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">회사<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown---"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">회사 소개</span><span class="text-sm font-normal text-gray-600">Braze가 어떻게 선도적인 고객 인게이지먼트 플랫폼이 되었는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">투자자 관계 (EN)</span><span class="text-sm font-normal text-gray-600">최신 뉴스, 수치 및 재무 실적을 확인하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">채용 정보 (EN)</span><span class="text-sm font-normal text-gray-600">채용 공고를 살펴보고 사람들이 직장으로서 Braze를 좋아하는 이유를 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">환경, 사회 및 기업 거버넌스 데이터를 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">뉴스 (EN)</span><span class="text-sm font-normal text-gray-600">Braze에 관한 최신 소식을 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">법적 고지 사항</span><span class="text-sm font-normal text-gray-600">법률 약관, 정책, 규정 준수 등에 대한 정보를 확인하세요.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">다른 도움이 필요하신가요?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/ko/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>문의처</a></div></div></li><li class="w-full xl:w-auto"></li></ul><a aria-label="검색" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/ko/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="로그인" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">로그인</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/ko/get-started">시작하기</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/ko/get-started">시작하기</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="size-full bg-white"><div class="flex flex-col"><section class="bg-heat1 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-2"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:pr-8 lg:w-1/2 lg:max-w-[592px]"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><div class="flex flex-wrap gap-1 items-start"><div class="text-white flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>BrazeAI Decisioning Studio™</strong></p></h4></div></div><h1 id="ai" class="mb-0 text-white text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">각종 마케팅 조치 이면에 AI 의사 결정 적용</span></span></h1></div><div class="flex w-full flex-col gap-8 text-white"><p>보다 스마트한 고객별 맞춤 의사 결정. 그에 따른 더 큰 성과. BrazeAI Decisioning Studio™는 마케터가 가장 중요한 목표를 대규모로 실현할 수 있도록 지원합니다.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full sm:w-fit" aria-label="scroll to 데모 받기 (#start-personalizing)" href="#start-personalizing">데모 받기</a></div></div></div></div><div class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><img alt="a man and woman are using a laptop and a woman is using a cell phone" loading="lazy" width="880" height="545" decoding="async" data-nimg="1" class="size-full rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0bf42f77a41331c5c5762fb687593b0799b02907-712x518.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0bf42f77a41331c5c5762fb687593b0799b02907-712x518.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0bf42f77a41331c5c5762fb687593b0799b02907-712x518.png&w=1920&q=75"/></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10"><div class=""><div class="relative flex w-full flex-col items-center gap-8 px-16"><div class="container flex flex-col gap-8"><div class="w-full undefined"></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-14"><div class=""><div class="container relative w-full h-[292px] md:h-[450px] lg:h-[684px] flex items-center justify-center rounded-xl overflow-hidden"><button type="button" class="bg-play-button bg-play-button-scale absolute left-1/2 top-1/2 z-50 flex size-24 -translate-x-1/2 -translate-y-1/2 items-center justify-center rounded-full border border-transparent text-white backdrop-blur-[4px]" aria-label="play video"><svg width="28" height="28" role="img" aria-label="play-fill"><use href="/icons/sprites.svg#play-fill"></use></svg></button><img alt="BrazeAI Decisioning Studio™" loading="lazy" width="1216" height="684" decoding="async" data-nimg="1" class="h-[192px] w-[343px] items-center justify-center gap-[10px] rounded-xl object-cover transition-all duration-300 md:h-[450px] md:w-[800px] lg:h-[684px] lg:w-[1216px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbe323274edd8f728f2fd546892cef6f3efa0d7c7-3200x1800.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbe323274edd8f728f2fd546892cef6f3efa0d7c7-3200x1800.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbe323274edd8f728f2fd546892cef6f3efa0d7c7-3200x1800.jpg&w=3840&q=75"/></div></div></section><section class="bg-gray-100 z-50 relative contain-layout pt-10 sm:pt-16 pb-8"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="ai" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><span class="block"><span class="">각 고객을 위한 최적의 조치를 찾는 AI 의사 결정 에이전트</span></span></h2></div></div></div></div></section><section class="bg-gray-100 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="bg-gray-100 text-gray-900 backdrop-blur-[30px]"><div class="relative z-10 flex flex-col items-center"><div class=""><div class="-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap"><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">모든 데이터</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>풍부한 퍼스트파티 데이터로 개인화하여 수백 가지의 고객 특성을 바탕으로 현명한 결정을 내리세요.</p></div></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] mt-auto" aria-label="scroll to 자세히 알아보기 (#context)" href="#context">자세히 알아보기<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="face-smile"><use href="/icons/sprites.svg#face-smile"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">모든 요소를 개인화</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>고객별로 최선의 채널과 제품은 물론, 금융 혜택과 크리에이티브, 시점과 빈도까지 찾아 보세요.</p></div></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] mt-auto" aria-label="scroll to 자세히 알아보기 (#intelligence-personalize)" href="#intelligence-personalize">자세히 알아보기<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="cursor-box"><use href="/icons/sprites.svg#cursor-box"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">측정기준 최적화</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>클릭수가 아닌 수익을 창출하세요. AI 기반 의사 결정으로 모든 비즈니스 KPI가 최적화됩니다.</p></div></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] mt-auto" aria-label="scroll to 자세히 알아보기 (#intelligence-optimize)" href="#intelligence-optimize">자세히 알아보기<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">분명한 이유가 있는 의사 결정</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>모든 고객에 대한 AI의 의사 결정과 그 결정 이면의 이유를 추적하세요.</p></div></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-md bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] mt-auto" aria-label="scroll to 자세히 알아보기 (#interaction)" href="#interaction">자세히 알아보기<svg width="22" height="22" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></div></div></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-6" id="context"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-graycustom flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>컨텍스트</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>모든 것에 데이터를 연결하여
가치 강화</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="data"><use href="/icons/sprites.svg#data"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">모든 데이터 활용</span><p class="text-[16px] leading-[24px] text-gray-600">맞춤화 가능한 AI 의사 결정 에이전트는 모든 퍼스트파티 신호와 커스텀 신호, 업계별 신호를 포함하여 어떤 웨어하우스나 CDP와도 작동합니다.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="message-smile-square"><use href="/icons/sprites.svg#message-smile-square"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">고도로 맞춤화된 개인화</span><p class="text-[16px] leading-[24px] text-gray-600">데이터가 제한적이거나 완전하지 않더라도 에어전트가 지속적으로 학습하며 수백 가지의 고객 특성을 적용하여 고객별 맞춤형 의사 결정을 내립니다.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="users-edit"><use href="/icons/sprites.svg#users-edit"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">기본으로 제공되는 전문가 지원</span><p class="text-[16px] leading-[24px] text-gray-600">Braze의 현장 데이터 과학자가 커스텀 엔지니어링과 현장 지원을 통해 데이터를 AI에 바로 활용할 수 있는 형태로 만들어 줍니다.</p></div></div></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="an advertisement for brazeal decisioning studio with a red background" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcdb95e75805830536b188c80891a22313acaf021-1108x1300.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcdb95e75805830536b188c80891a22313acaf021-1108x1300.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcdb95e75805830536b188c80891a22313acaf021-1108x1300.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="intelligence-personalize"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-graycustom flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>인텔리전스</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>모든 순간을 개인화</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="scale-01"><use href="/icons/sprites.svg#scale-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">다차원, 대규모</span><p class="text-[16px] leading-[24px] text-gray-600">AI 의사 결정 에이전트는 채널, 메시지, 크리에이티브, 제안, 인센티브, 시간, 날짜, 빈도는 물론, 모든 커스텀 차원까지도 동시에 최적화합니다.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="brackets-check"><use href="/icons/sprites.svg#brackets-check"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">상시 작동, 즉시 적용</span><p class="text-[16px] leading-[24px] text-gray-600">지속적인 테스트와 반복 학습으로 AI가 학습한 시점에 효과가 있는 것을 적용함으로써 모든 순간이 개인화됩니다.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="clock-refresh"><use href="/icons/sprites.svg#clock-refresh"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">실시간 적응</span><p class="text-[16px] leading-[24px] text-gray-600">에이전트는 자체적으로 실험하고 지속적으로 학습하며 시장 변동과 고객 행동 변화에 적응합니다.</p></div></div></div><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><div class="flex h-6 flex-row"><img alt="Brinks Home logo" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2bbae1ad6be34423507992837b300f2f0b5fcb85-2560x257.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2bbae1ad6be34423507992837b300f2f0b5fcb85-2560x257.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2bbae1ad6be34423507992837b300f2f0b5fcb85-2560x257.png&w=640&q=75"/></div><blockquote class="font-aribauGrotesk text-lg text-gray-900"><p><em>“CEO로서 저는 블랙박스 마케팅을 용인할 수 없습니다. 실제로 그 효과를 반드시 측정해야 합니다. BrazeAI Decisioning Studio™는 그것을 가능케 해주죠. 그것도 매우 빠른 속도로 말입니다."</em></p></blockquote><div><div class="flex items-center gap-4"><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">William Niles</h6><div class="hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block "></div><span class="text-md text-gray-900">CEO, Brinks Home</span></div></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a pamper her email that says glow now pay less -20 % off all" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1b188c4244dab5343da81d29a1228fb5ad389035-1108x1300.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1b188c4244dab5343da81d29a1228fb5ad389035-1108x1300.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1b188c4244dab5343da81d29a1228fb5ad389035-1108x1300.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="intelligence-optimize"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-graycustom flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>인텔리전스</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>중요한 것이 무엇이든 AI 의사 결정으로 최적화</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-01"><use href="/icons/sprites.svg#dataflow-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">상시 실험</span><p class="text-[16px] leading-[24px] text-gray-600">AI 의사 결정 에이전트는 지속적이고 자율적으로 테스트를 실행함으로써 가장 중요한 KPI를 실현합니다.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">단순한 클릭수를 뛰어넘는 성과</span><p class="text-[16px] leading-[24px] text-gray-600">TOFU(top-of-funnel) 측정기준에 만족하지 마십시오. 순이익에 미치는 영향에 최적화하고, 실험군을 통한 증가 효과를 무작위 대조군, 홀드아웃(holdout) 또는 BAU(business-as-usual)와 비교하고 추적하여 ROI를 증명할 수 있습니다.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="users-check"><use href="/icons/sprites.svg#users-check"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">상시 인력 지원</span><p class="text-[16px] leading-[24px] text-gray-600">Braze의 AI 성공 팀에서 모니터링과 세부 조정을 통해 에이전트의 효과를 지속해 줍니다.</p></div></div></div><div class="flex flex-col items-start gap-8 rounded-xl p-6 border border-[#C9C4FF] bg-[#FBFAFE]"><div class="flex flex-col items-start justify-center gap-3"><span class="text-xl font-extrabold text-gray-900">교차 판매 105% 증가</span></div></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="a graph showing revenue and profit for brazeal decisioning studio" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0d031bb1af3c2488302559be2696476ae2c4d6f-1108x1235.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0d031bb1af3c2488302559be2696476ae2c4d6f-1108x1235.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0d031bb1af3c2488302559be2696476ae2c4d6f-1108x1235.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="interaction"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-graycustom flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>상호 작용</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>고객만큼이나 고유한 AI 개인화</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-04"><use href="/icons/sprites.svg#dataflow-04"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">분명한 이유가 있는 의사 결정</span><p class="text-[16px] leading-[24px] text-gray-600">각 비즈니스에 고유한 명확하고 추적 가능한 논리와 인사이트로 각 고객에 대해 AI 의사 결정 에이전트가 어떻게, 왜 그런 선택을 내렸는지 알 수 있습니다.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="chart-breakout-square"><use href="/icons/sprites.svg#chart-breakout-square"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">행동에 데이터 접목</span><p class="text-[16px] leading-[24px] text-gray-600">신뢰하는 데이터에 고객 행동을 연계하여 이를 토대로 설명 가능한 고객별 맞춤 의사 결정을 내립니다.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="bar-chart-square-up"><use href="/icons/sprites.svg#bar-chart-square-up"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">행동으로 실현할 수 있는 인사이트</span><p class="text-[16px] leading-[24px] text-gray-600">AI 의사 결정 에이전트로 고객 행동에 숨어 있는 동인을 포착할 수 있습니다.</p></div></div></div><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><div class="flex h-6 flex-row"><img alt="Liberty Latin America logo" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b46663eb483755906efe4c1d0ef2493f085287c-482x224.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b46663eb483755906efe4c1d0ef2493f085287c-482x224.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b46663eb483755906efe4c1d0ef2493f085287c-482x224.png&w=640&q=75"/></div><blockquote class="font-aribauGrotesk text-lg text-gray-900"><p><em>“우리는 30%의 추가적인 전환 가치를 목도하고 있습니다. BrazeAI Decisioning Studio™는 수백만 달러의 고객 생애주기 가치를 창출하는 효과를 입증했습니다.”</em></p></blockquote><div><div class="flex items-center gap-4"><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Mauricio Romero</h6><div class="hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block "></div><span class="text-md text-gray-900">AI 및 고급 분석 시니어 디렉터, Liberty Latin America</span></div></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a purple screen shows a list of different types of people" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F436ff1057a7122a6ed10fe013b9baeaf08897f64-1108x1300.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F436ff1057a7122a6ed10fe013b9baeaf08897f64-1108x1300.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F436ff1057a7122a6ed10fe013b9baeaf08897f64-1108x1300.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-gray-100 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container dark"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h2 id="ai" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><span class="block"><span class="">AI 의사 결정에 대해 알아보기</span></span></h2></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs mt-4 lg:mt-0" href="/ko/resources/articles">블로그 보기</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/ai-decisioning-next-best-everything"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a book titled next best action using al decisioning for 11 personalization" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb8544b548d4434d12a49999f101376a5f550bcbf-1200x900.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb8544b548d4434d12a49999f101376a5f550bcbf-1200x900.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb8544b548d4434d12a49999f101376a5f550bcbf-1200x900.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">가이드</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Next Best Everything</h3></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/optimizing-promotional-spend"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a book titled optimizing promotional spend shows a man using a laptop" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F330f2b271d87ce4986ed55b332dd5caee5d148d2-1200x900.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F330f2b271d87ce4986ed55b332dd5caee5d148d2-1200x900.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F330f2b271d87ce4986ed55b332dd5caee5d148d2-1200x900.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">가이드</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Optimizing Promotional Spend</h3></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/ai-decisioning-community-of-bandits"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a book titled a community of bandits shows a man and two women looking at a laptop" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7a226b29598a8df00b4635e66f2db4782e9cfe24-1200x900.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7a226b29598a8df00b4635e66f2db4782e9cfe24-1200x900.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7a226b29598a8df00b4635e66f2db4782e9cfe24-1200x900.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">가이드</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">A Community of Bandits</h3></div></a></li></ul></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-center gap-12"><div class="flex w-[800px] flex-col items-center gap-6"><h2 class="text-center font-aribauGrotesk text-display-lg font-extrabold not-italic tracking-[-0.96px] text-[#2F0C6B]">FAQ</h2></div><div class="mx-auto flex w-full max-w-[1008px] flex-col items-start justify-center"><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="1c87a9689797" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">마케팅에서 AI 의사 결정이란 무엇인가요?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="1c27585db53e" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">AI 의사 결정이 A/B 테스트 또는 전통적인 규칙 기반 여정과 어떻게 다른가요?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="098fb119b353" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">AI 의사 결정 에이전트는 고객 세그먼트를 사용하나요?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="9917bb765547" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">AI 의사 결정이 회사에 어떠한 성과를 가져오나요?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="27bfa238d8d0" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">AI 기반 의사 결정에 대한 제어 권한을 어떻게 유지하나요?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="102ba211835c" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">BrazeAI Decisioning Studio™에서 최적화할 수 있는 마케팅 채널에는 무엇이 있나요?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="cbb7845e35a8" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">AI 에이전트의 의사 결정을 활성화하려면 Braze 고객 인게이지먼트 플랫폼을 사용해야 하나요?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div></div></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"마케팅에서 AI 의사 결정이란 무엇인가요?","acceptedAnswer":{"@type":"Answer","text":"AI 의사 결정에서는 강화 학습 에이전트를 사용합니다. 이는 각 고객에게 가장 효과적인 선택(예: 메시지, 혜택, 채널, 시간, 날짜, 빈도)을 최적화하기 위한 실험을 수행하는 AI 에이전트입니다."}},{"@type":"Question","name":"AI 의사 결정이 A/B 테스트 또는 전통적인 규칙 기반 여정과 어떻게 다른가요?","acceptedAnswer":{"@type":"Answer","text":"정적 A/B 테스트와 비즈니스 규칙 기반의 마케팅 방식과 달리, AI 의사 결정 에이전트는 실시간으로 적응하며 반응합니다. 이 에이전트는 수동 규칙이나 고정된 테스트 기간을 요하지 않고, 지속적으로 실험하고 각 상호 작용에서 자체적으로 학습하여 동적으로 캠페인을 최적화합니다."}},{"@type":"Question","name":"AI 의사 결정 에이전트는 고객 세그먼트를 사용하나요?","acceptedAnswer":{"@type":"Answer","text":"아니요. AI 의사 결정 에이전트는 각 고객과 연관성이 높은 경험을 택하기 위해 가용한 모든 제로 데이터와 퍼스트파티 데이터를 활용하여 각 고객 수준에서 고객별 맞춤 결정을 내립니다."}},{"@type":"Question","name":"AI 의사 결정이 회사에 어떠한 성과를 가져오나요?","acceptedAnswer":{"@type":"Answer","text":"AI 의사 결정을 통해 매출, 이익, 고객 생애주기 가치(CLV) 등 비즈니스에 가장 중요한 KPI를 최적화할 수 있습니다. 또한 교차 판매, 장바구니 구매 완료, 계약 갱신 같은 성과를 개선하고 이탈을 줄일 수도 있습니다."}},{"@type":"Question","name":"AI 기반 의사 결정에 대한 제어 권한을 어떻게 유지하나요?","acceptedAnswer":{"@type":"Answer","text":"마케터가 예방책과 목표를 맞춤화하기 때문에 제어 권한을 그대로 갖게 됩니다. AI 에이전트가 테스트할 내용이나 제안, 조치도 마케터가 결정합니다. 그러면 AI가 그러한 범위 내에서 실험하므로 출력 결과가 브랜드와 규정 준수 니즈에 부합하게 됩니다."}},{"@type":"Question","name":"BrazeAI Decisioning Studio™에서 최적화할 수 있는 마케팅 채널에는 무엇이 있나요?","acceptedAnswer":{"@type":"Answer","text":"BrazeAI Decisioning Studio™는이메일, 푸시 알림, SMS, 인앱 메시지등 크로스채널 인게이지먼트를 지원합니다. 에이전트가 고객별 과거 행동과 실적을 기반으로 각 고객에게 가장 적합한 채널 구성을 자동으로 선정합니다."}},{"@type":"Question","name":"AI 에이전트의 의사 결정을 활성화하려면 Braze 고객 인게이지먼트 플랫폼을 사용해야 하나요?","acceptedAnswer":{"@type":"Answer","text":"아니요. BrazeAI Decisioning Studio™는 최신 MarTech 스택에 의사 결정 계층으로 통합 가능합니다."}}]}</script></div></section><section class="bg-heat4-reverse relative overflow-hidden contain-layout pt-4 pb-10 sm:pb-16" id="start-personalizing"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 items-center gap-10 text-center "><div class="flex w-full shrink-0 flex-col gap-12 items-center pr-0 lg:max-w-[720px]"><div class="flex flex-col gap-6 items-center "><div class="flex flex-col items-start gap-4"><h3 id="ai" class="mb-0 text-white text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">AI 의사 결정을 통해 고객별 대규모 맞춤 개인화 시작</span></span></h3></div></div></div><div class="shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 h-[calc(100%+200px)] w-full lg:max-w-[1100px]"><div data-testid="contact-form-panel" class="form-panel w-full p-4 md:p-6 rounded-xl bg-white border border-gray-300 shadow-md"><span class="hidden" id="formInvalidOptinValue">옵션을 하나만 선택한 후 선호도를 제출해 주세요.</span><span class="hidden" id="formInvalidBusinessEmail">비즈니스 이메일 주소를 입력해 주세요.</span><div class="is-loading font-semibold text-center">로드 중...</div><form id="mktoForm_5559" class=" "></form></div></div></div></div></div></div></section></div></div><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze. 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">솔루션</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" 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href="/ko/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="엔지니어링" href="/ko/braze-for-engineering">엔지니어링</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">회사</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="회사 소개" href="/ko/company">회사 소개</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="채용 정보 (EN)" href="/company/careers">채용 정보 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="뉴스 (EN)" href="/company/news">뉴스 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="투자자 관계 (EN)" href="https://investors.braze.com/overview/default.aspx">투자자 관계 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="ESG (EN)" 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살펴보기\",\"technologyPartnerCTA1\":\"기술 파트너 되기\",\"partnerContentBoxHeading1\":\"개방적인 기술 생태계에 참여\",\"partnerContentBoxDescription1\":\"저희 플랫폼은 유연하고 쉽게 통합할 수 있도록 설계되어 고객의 과제를 해결하고 비즈니스 성장을 가속화하는 솔루션을 구축할 수 있습니다.\",\"partnerContentBoxHeading2\":\"글로벌 서비스 네트워크에 참여\",\"partnerContentBoxDescription2\":\"에이전시, 컨설턴트, 시스템 통합업체는 Braze를 통해 강력한 서비스 오퍼링을 구축합니다.\",\"partnerSwitchHeading\":\"함께 고객 참여의 미래 구현\",\"partnerSwitchContent1\":\"제품 및 서비스 오퍼링 차별화\",\"partnerSwitchContent2\":\"혁신적인 업체로 구성된 글로벌 커뮤니티에 참여\",\"partnerSwitchContent3\":\"교육, 인증, 마케팅, 영업 프로그램 지원 활용\",\"solutionPartnerHeading\":\"솔루션 파트너\",\"solutionPartnerSubheading\":\"에이전시, 컨설팅, 시스템 통합업체로 구성된 광범위한 생태계를 통해 모든 경험을 향상하세요. 포괄적인 마이그레이션 및 구현부터 지속적인 전략적 고객 참여 지원까지 모든 것을 지원합니다. 저희는 세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와 파트너십을 맺고 있습니다.\",\"solutionPartnerCTA\":\"솔루션 파트너 되기\",\"eventsDescription\":\"예정된 온라인 및 오프라인 이벤트를 확인하세요.\",\"eventsAndWebinars\":\"이벤트 및 웨비나\",\"upcomingE\u0026W\":\"예정된 이벤트 및 웨비나\",\"upcomingEvent\":\"예정된 이벤트\",\"pastEvent\":\"지난 이벤트\",\"pastE\u0026W\":\"지난 이벤트 및 웨비나\",\"blogHeading\":\"블로그에 오신 것을 환영합니다.\",\"blogSubheading\":\"Braze의 고객 참여 전문가가 제공하는 사고 리더십과 핵심 인사이트를 확인하세요.\",\"reportAndGuideHeading\":\"보고서 및 가이드\",\"reportAndGuideSubeading\":\"최신 고객 참여에 관한 문서 및 가이드를 확인하세요.\",\"readReportAndGuide\":\"보고서 및 가이드 읽기\",\"videoHeading\":\"Braze 비디오에 오신 것을 환영합니다.\",\"videoSubheading\":\"Braze의 고객 참여 전문가가 제공하는 사고 리더십과 핵심 인사이트를 확인하세요.\",\"relatedContent\":\"관련 콘텐츠\",\"404Error\":\"404 오류\",\"404Heading\":\"죄송합니다. 원하는 페이지를 찾을 수 없습니다.\",\"404CTA1\":\"홈페이지로 이동\",\"404CTA2\":\"리소스 허브로 이동\",\"glossary\":\"용어집\",\"glossaryHeading\":\"Braze 용어집\",\"glossarySubheading\":\"Braze에서 가장 많이 사용되는 약어와 문구를 살펴봅니다.\",\"newsHeading\":\"Braze 소식\",\"newsSubheading1\":\"Braze에 관한 최신 보도를 확인하세요.\",\"newsSubheading2\":\"저희를 스토리에 포함하고 싶으신가요? 연락처: press@braze.com\",\"news\":\"뉴스\",\"mediaCoverage\":\"미디어 보도\",\"mediaAssets\":\"미디어 자산\",\"pressRelease\":\"보도 자료\",\"media1\":\"Braze 로고\",\"media2\":\"Bill Magnuson 사진\",\"media3\":\"Jon Hyman 사진\",\"media4\":\"Braze Group 사진\",\"searchGlossary\":\"용어집 검색\",\"tableOfContents\":\"목차\",\"definition\":\"정의\",\"usedInSentences\":\"문장에서 사용\",\"back\":\"뒤로\",\"backToTop\":\"맨 위로 돌아가기\",\"whatisPartner\":\"{partner}란 무엇인가요?\",\"howWeWorkTogether\":\"협업 방법\",\"aboutPartnerSolution\":\"{solution} 소개\",\"region\":\"지역\",\"regions\":\"지역\",\"viewDocumentation\":\"설명서 보기\",\"viewPartnerWebsite\":\"파트너 웹사이트 보기\",\"viewMore\":\"자세히 보기\",\"home\":\"홈\",\"resourceHub\":\"리소스 허브\",\"resourceHeading\":\"세계 최고 수준의 고객 참여를 위한 사고의 리더십, 팁, 요령\",\"search\":\"검색\",\"clear\":\"지우기\",\"articles\":\"문서\",\"article\":\"문서\",\"videos\":\"비디오\",\"webinars\":\"웨비나\",\"featuredStories\":\"주요 사례\",\"resourceDesc1\":\"최신 마케팅 인사이트를 확인하세요.\",\"resourceDesc2\":\"브랜드에서 가장 중요한 마일스톤을 지원하는 방법 알아보기\",\"viewCategory\":\"카테고리 보기\",\"searchHeading\":\"원하는 정보를 찾아보세요.\",\"searchSubheading\":\"콘텐츠를 검색하여 고객 유치 및 유지에 대해 자세히 알아보세요.\",\"relatedSearch\":\"관련 검색\",\"showingResults\":\"{count}개 결과 표시\",\"newest\":\"최신 항목\",\"oldest\":\"가장 오래된 항목\",\"sortBy\":\"정렬 기준\",\"checkMoreVideos\":\"더 많은 비디오 보기\",\"viewVideos\":\"비디오 보기\",\"checkMoreWebinars\":\"웨비나 더 보기\",\"viewWebinars\":\"웨비나 보기\",\"checkMorePressReleases\":\"더 많은 보도 자료를 확인해 보세요\",\"viewPressReleases\":\"더 많은 보도 자료 보기\",\"latestNewsAnnouncements\":\"최신 뉴스 발표\",\"page\":\"페이지\",\"productPage\":\"제품 페이지\",\"searchPlaceHolder\":\"검색어 입력\",\"signUp\":\"가입\",\"readMore\":\"자세한 내용 보기\",\"useCase\":\"사용 사례\",\"topic\":\"주제\",\"product\":\"제품\",\"industry\":\"업종\",\"all\":\"전체\",\"eventType\":\"이벤트 유형\",\"pressReleaseHeading\":\"Braze 보도 자료\",\"pressReleaseSubheading1\":\"Braze에 관한 최신 보도를 확인하세요.\",\"pressReleaseSubheading2\":\"저희를 스토리에 포함하고 싶으신가요? 연락처: press@braze.com\",\"amplifiersPartnerHeading\":\"Braze Amplifiers\",\"solutionsFeatured\":\"추천 솔루션\",\"partnersFeatured\":\"주요 파트너\",\"partnersHero\":\"파트너 히어로\",\"partnersHeroTitle\":\"파트너 되기: 함께 고객 참여의 미래 구현\",\"brazeAlloysPartnerNetwork\":\"Braze Alloys 파트너 네트워크\",\"amplifiersPartnerSubheading\":\"성공을 가속화하도록 설계되고 사전 구축된 파트너 솔루션으로 Braze의 성능을 강화하세요. 신뢰할 수 있는 파트너가 개발한 이 솔루션은 특정 비즈니스 및 산업 요구를 해결하여 더 빠르게 더 많은 성과를 달성할 수 있도록 도와줍니다.\",\"amplifiersPartnerExplore\":\"Amplifiers 탐색\",\"verifiedPartner\":\"검증된 파트너\",\"featuredContent\":\"추천 콘텐츠\",\"formInvalidOptinValue\":\"옵션을 하나만 선택한 후 선호도를 제출해 주세요.\",\"formInvalidBusinessEmail\":\"비즈니스 이메일 주소를 입력해 주세요.\",\"formMultistepRequired\":\"진행하기 전에 필수 필드를 입력해 주세요.\",\"formMultistepInvalid\":\"진행하기 전에 위의 잘못된 필드를 수정해 주세요.\",\"formMultistepInstruction\":\"다음 양식 작성: 2단계 중 {step}단계\",\"contentType\":\"콘텐츠 유형\",\"tldr\":\"TL:DR\",\"category\":\"카테고리\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"모두 선택 해제\",\"noSearchResults\":\"검색 결과 없음\",\"partnerSearchHeading\":\"파트너 살펴보기\",\"partnerSearchSubheading\":\"신뢰할 수 있는 기술 및 솔루션 파트너를 살펴보고 연결하세요.\",\"formPostSubmitLink\":\"리소스로 이동\",\"formPostSubmitDownload\":\"리소스 다운로드\",\"contactSupportHeading\":\"기술 지원이 필요하신가요?\",\"contactSupportDescription\":\"Braze 대시보드에서 바로 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