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href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">모든 채널 보기</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">작동 방식</span><p class="font-normal text-gray-600 text-sm">수직 통합된 기술 스택을 분석합니다.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/ko/product">자세히 알아보기</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">솔루션<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">업종</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">소매 및 이커머스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">금융 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">여행 및 숙박</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">미디어 및 엔터테인먼트</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">게임</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">온디맨드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">다음을 위한 Braze</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">엔지니어링</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">스타트업 (EN)</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/ko/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2025 글로벌 고객 참여 리뷰</span><span class="text-md font-normal text-gray-600">제5차 글로벌 고객 참여 리뷰에서는 2025년 마케터들이 주목해야 할 주요 트렌드를 살펴봅니다.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">파트너<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">신뢰할 수 있는 기술 또는 솔루션 파트너를 찾아 연락하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">솔루션 파트너</span><span class="text-sm font-normal text-gray-600">세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와의 파트너십에 대해 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">기술 파트너</span><span class="text-sm font-normal text-gray-600">140개 이상의 기술 파트너십 통합을 살펴보세요.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">리소스<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">학습</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">리소스 허브</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">사례 연구</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">블로그</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">보고서 및 가이드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">비디오 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">웨비나 및 이벤트</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/ko"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">사용자 설명서</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">성장</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire 고객 커뮤니티 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 학습센터</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 챔피언 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">인증</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">지원</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">지원 개요 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">전문 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 성공</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">회사<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 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중...","item":"https://www.braze.com/ko/resources/articles/why-email-marketing-is-important-for-your-cross-channel-strategy"}]}</script><div class="mt-8 flex flex-col gap-6 sm:mt-12 md:flex-row md:pb-16"><div class="flex shrink-0 grow basis-0 flex-col gap-8"><h1 class="text-display-md font-bold text-white">크로스채널 전략에 이메일 마케팅이 중요한 이유</h1><p class="flex gap-3 text-xs font-extrabold text-white"><span>게시 날짜 2024년 7월 02일</span><span>/</span><span>마지막 편집 날짜 2024년 7월 02일</span><span>/</span><span>3<!-- --> 최소 읽기</span></p></div><div class="shrink-0 grow basis-0"><img alt="크로스채널 전략에 이메일 마케팅이 중요한 이유" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="h-auto max-h-[352px] w-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F95fb40bbac7be15b3683b7aa4478130b13fee3bc-1240x680.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F95fb40bbac7be15b3683b7aa4478130b13fee3bc-1240x680.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F95fb40bbac7be15b3683b7aa4478130b13fee3bc-1240x680.png&w=1200&q=75"/></div></div></div></div><div class="container py-[50px] md:py-24"><div class="flex flex-col gap-8 md:flex-row"><div class="w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]"><div class="flex gap-4 text-gray-500 md:sticky md:top-20 md:flex-col"><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="twitter-new"><use href="/icons/sprites.svg#twitter-new"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="linkedin"><use href="/icons/sprites.svg#linkedin"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="mailbox"><use href="/icons/sprites.svg#mailbox"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="link-03"><use href="/icons/sprites.svg#link-03"></use></svg></div></div></div><div class="flex shrink-0 grow basis-0 flex-col gap-12"><div class="flex flex-col gap-6 rounded-xl border border-gray-100 bg-gray-50 p-8"><span class="text-sm font-semibold text-gray-600">저자</span><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div></div><div class="flex flex-col gap-6"><p>새로운 디지털 마케팅 채널이 계속 등장하여 고객 여정에 변화를 불러 왔지만, <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources reports-and-guides: /email" href="/resources/reports-and-guides/email">이메일</a>은 <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /customer-engagement-guide" href="/ko/resources/articles/customer-engagement-guide">고객 참여</a>에 있어서 여전히 큰 영향력을 발휘하고 있습니다. 이렇게 이메일은 그 지속성을 입증했을 뿐만 아니라 놀라운 비즈니스 성과를 제공합니다.</p><p>이 문서에서는 이메일 마케팅이 고객 관계와 재무 KPI를 모두 강화하는 데 중요한 이유를 자세히 설명합니다.</p><h2 id="h-9383eddd27ea" class="my-4 text-gray-900 lg:text-display-lg">이메일 마케팅이 중요한 3가지 이유</h2><p>올해에는 전 세계 고객 참여 현황에 대한 연례 분석의 일환으로, Braze 고객 참여 플랫폼을 사용하는 약 1,000개 고객사와 90억 명의 사용자의 상호작용을 연구하고 다양한 마케팅 채널이 <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /5-ways-to-improve-customer-activation-campaign-performance" href="/resources/articles/5-ways-to-improve-customer-activation-campaign-performance">고객 활성화</a>, <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /7-ways-to-improve-customer-monetization-campaign-performance" href="/resources/articles/7-ways-to-improve-customer-monetization-campaign-performance">수익 창출</a> 및 <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /complete-guide-to-retention-marketing" href="/ko/resources/articles/complete-guide-to-retention-marketing">유지</a>에 미치는 영향을 살펴보았습니다. <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources reports-and-guides: /2024-global-customer-engagement-review" href="/resources/reports-and-guides/2024-global-customer-engagement-review">2024 글로벌 고객 참여 리뷰</a>의 일환으로 실시한 이 연구에서는 이메일 마케팅이 고객과 소통하고, 반복적인 활동과 구매를 유도하며, 장기적으로 가치를 실현하는 강력한 채널이라는 사실을 해마다 확인할 수 있습니다.</p><p>주요 내용은 다음과 같습니다.</p><h3 id="h-a282d63e4ef9" class="my-4 text-gray-900">1. 이메일 마케팅 캠페인으로 고객 참여도 제고</h3><p>이메일 캠페인을 수신하는 고객은 해당 브랜드의 이메일을 받지 않는 고객보다 참여율이 훨씬 높으며<em>,</em> 마케팅 메시지를 전혀 받지 않는 고객과 비교하면 그 차이가 더 큽니다. <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /best-welcome-campaigns" href="/resources/articles/best-welcome-campaigns">환영 캠페인</a>과 <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /onboarding-messages-example" href="/resources/articles/onboarding-messages-example">온보딩 캠페인</a>부터 무료 체험 캠페인과 <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /how-to-market-a-mobile-app" href="/resources/articles/how-to-market-a-mobile-app">앱 다운로드 캠페인</a>까지, 브랜드는 이메일을 제외한 다른 채널을 통해 캠페인을 보낼 때보다 사용자당 세션 수를 69%, 아웃리치를 전혀 보내지 않을 때보다 15.43배 각각 늘릴 수 있습니다.</p><img alt="Graphic showing email marketing campaigns lead to a 69% uplift in sessions per user vs. other channels, and a 15.43x uplift vs. no campaigns." loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe86cb7e3ed2d4ee4fda91377866ea27e72b35872-2400x1100.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe86cb7e3ed2d4ee4fda91377866ea27e72b35872-2400x1100.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe86cb7e3ed2d4ee4fda91377866ea27e72b35872-2400x1100.png&w=1920&q=75"/><p>(Braze 이메일 아이디어 가이드에서 이메일을 통해 보낼 수 있는 효과적인 고객 활성화 캠페인의 예를 참조하세요.)</p><h3 id="h-77958b6553c6" class="my-4 text-gray-900">2. 이메일 마케팅 캠페인으로 KPI 대비 수익 창출 성과 개선</h3><p>이메일의 영향력은 이 퍼널로만 국한되지 않습니다. 잘 디자인된 이메일 마케팅은 열람, 클릭, 세션을 유도하지만 이 채널의 잠재력은 여기서 끝이 아닙니다. 이메일 캠페인 수신자는 다른 채널을 통해 캠페인을 수신하는 고객에 비해 구매율이 89% 더 높고, 아웃리치를 전혀 받지 않는 고객에 비해서는 구매율이 19.5배 더 높습니다.</p><img alt="Email marketing campaigns boost buyer rates by 89% over other channels and 19.5x over no campaigns." loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa63a774be8534ecf911678628a4b9cd32f5f80ba-2400x1100.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa63a774be8534ecf911678628a4b9cd32f5f80ba-2400x1100.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa63a774be8534ecf911678628a4b9cd32f5f80ba-2400x1100.png&w=1920&q=75"/><h3 id="h-d8ea6f5e461a" class="my-4 text-gray-900">3. 이메일 마케팅 캠페인으로 사용자 생애주기 연장</h3><p>브랜드가 캠페인 채널 조합에 이메일 마케팅을 추가하면 사용자 <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /complete-guide-to-retention-marketing" href="/ko/resources/articles/complete-guide-to-retention-marketing">유지율</a>을 높이는 데 더 유리합니다. 이메일 구독자는 다른 채널을 통해 마케팅 메시지를 받는 고객에 비해 사용자 생애주기가 81% 더 길고, 전혀 마케팅을 받지 않는 고객에 비해서는 사용자 생애주기가 9.63배 더 깁니다.</p><img alt="Email marketing campaigns boost average user lifetimes by 81% vs. other channels and 9.64x vs. no campaigns." loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff3567da2a70f214ab2b5dcbabb75dfa346b3fe3b-2400x1100.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff3567da2a70f214ab2b5dcbabb75dfa346b3fe3b-2400x1100.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff3567da2a70f214ab2b5dcbabb75dfa346b3fe3b-2400x1100.png&w=1920&q=75"/><h2 id="h-64d4c4980688" class="my-4 text-gray-900 lg:text-display-lg">활성화, 수익 창출 및 유지율을 높이는 크로스채널 이메일 캠페인 성공 사례</h2><p>이메일은 그 자체로도 참여율, 수익 창출, 고객 유지율을 높일 수 있는 유용한 수단임이 입증되었지만, 브랜드들은 이 강력한 수단을 더욱 효과적으로 활용할 수 있습니다.</p><p>실제로 2024 글로벌 고객 참여 리뷰의 일환으로 수백 개의 브랜드에서 수십억 건의 고객 상호작용을 분석한 결과, 이메일 마케팅을 다른 마케팅 채널과 함께 활용하면 사용자 세션, 구매자 비율, 사용자당 구매액, 재구매자 비율, 사용자 생애주기, 지속적인 유지율 등에 있어서 성과를 높이는 데 효과적이라는 사실을 확인했습니다. 이메일과 모바일 <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources reports-and-guides: /push-notifications" href="/resources/reports-and-guides/push-notifications">푸시 알림</a>의 조합으로 캠페인의 성과를 높이세요. 이 두 가지 채널을 함께 사용하면 이메일만 사용할 때보다 사용자당 세션 수가 2배 이상 증가합니다. 또한 이메일과 <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources reports-and-guides: /mastering-modern-sms-marketing" href="/resources/reports-and-guides/mastering-modern-sms-marketing">SMS 마케팅</a>을 함께 사용하면 이메일만 사용할 때보다 사용자당 구매가 1.1배 증가합니다.</p><img alt="A chart illustrating how combining email marketing with mobile push boosts sessions by 63% and retention by 81%, while combining email with SMS increases purchases by 34% and repeat buyer rate by 20%." loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F369bd2b9498512af582de74f3f705da0f27a0997-2400x1450.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F369bd2b9498512af582de74f3f705da0f27a0997-2400x1450.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F369bd2b9498512af582de74f3f705da0f27a0997-2400x1450.png&w=1920&q=75"/><h2 id="h-50a35c745019" class="my-4 text-gray-900 lg:text-display-lg">크로스채널 참여 전략으로 이메일 마케팅의 효과를 극대화하는 방법</h2><p>새로운 가이드 <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources reports-and-guides: /the-cross-channel-marketing-difference-report" href="/ko/resources/reports-and-guides/the-cross-channel-marketing-difference-report">믹스 앤 매치: 크로스채널 경험으로 인게이지먼트, 수익 창출, 고객 유지율 개선</a>에서 다양한 채널 조합이 참여도, 수익 창출, 고객 유지에 미치는 영향과 채널별로 고객 참여 결과를 최적화하는 방법과 관련하여 자세한 내용은 참조하세요.</p></div></div><div class="flex w-full shrink-0 grow-0 basis-full flex-col gap-8 md:w-[280px] md:basis-[280px]"><div class="flex flex-col gap-5"><h6 class="text-sm uppercase text-gray-600">관련 태그</h6><div class="flex flex-wrap gap-3 text-sm"><a class="block rounded-2xl border border-gray-300 px-3 font-bold py-1 text-gray-700 hover:text-primary-700" aria-label="Search 이메일 tag" href="/ko/search?resource=문서&productFeature=이메일">이메일</a></div></div><div class="hidden flex-col gap-8 bg-white md:sticky md:top-20 md:flex"></div></div></div></div><div class="container py-10 lg:py-28"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h3 id="" class="mb-0 text-display-md md:text-display-lg font-extrabold">관련 콘텐츠</h3></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-gray-300 text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 bg-gray-300 !text-black mt-4 lg:mt-0" href="/ko/resources/articles">블로그 보기</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 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w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">더 나은 마케터가 될 때입니다.</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/ko/get-started">시작하기</a><a class="inline-flex items-center justify-center text-center rounded-full 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알아보세요.","datePublished":"2024-07-02T13:00:00-04:00","dateModified":"2026-01-08T16:29:09Z","image":"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a5df0ca173618a52e78341c31f42f3991ba14bcd-2400x1256.png","publisher":{"@context":"https://schema.org","@type":"Organization","name":"Braze","url":"https://www.braze.com","logo":{"@type":"ImageObject","url":"https://www.braze.com/images/logo-lg.svg"}},"author":[{"@type":"Person","name":"Team Braze"}],"url":"https://www.braze.com/ko/resources/articles/why-email-marketing-is-important-for-your-cross-channel-strategy"}</script></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze. 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살펴보기\",\"technologyPartnerCTA1\":\"기술 파트너 되기\",\"partnerContentBoxHeading1\":\"개방적인 기술 생태계에 참여\",\"partnerContentBoxDescription1\":\"저희 플랫폼은 유연하고 쉽게 통합할 수 있도록 설계되어 고객의 과제를 해결하고 비즈니스 성장을 가속화하는 솔루션을 구축할 수 있습니다.\",\"partnerContentBoxHeading2\":\"글로벌 서비스 네트워크에 참여\",\"partnerContentBoxDescription2\":\"에이전시, 컨설턴트, 시스템 통합업체는 Braze를 통해 강력한 서비스 오퍼링을 구축합니다.\",\"partnerSwitchHeading\":\"함께 고객 참여의 미래 구현\",\"partnerSwitchContent1\":\"제품 및 서비스 오퍼링 차별화\",\"partnerSwitchContent2\":\"혁신적인 업체로 구성된 글로벌 커뮤니티에 참여\",\"partnerSwitchContent3\":\"교육, 인증, 마케팅, 영업 프로그램 지원 활용\",\"solutionPartnerHeading\":\"솔루션 파트너\",\"solutionPartnerSubheading\":\"에이전시, 컨설팅, 시스템 통합업체로 구성된 광범위한 생태계를 통해 모든 경험을 향상하세요. 포괄적인 마이그레이션 및 구현부터 지속적인 전략적 고객 참여 지원까지 모든 것을 지원합니다. 저희는 세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와 파트너십을 맺고 있습니다.\",\"solutionPartnerCTA\":\"솔루션 파트너 되기\",\"eventsDescription\":\"예정된 온라인 및 오프라인 이벤트를 확인하세요.\",\"eventsAndWebinars\":\"이벤트 및 웨비나\",\"upcomingE\u0026W\":\"예정된 이벤트 및 웨비나\",\"upcomingEvent\":\"예정된 이벤트\",\"pastEvent\":\"지난 이벤트\",\"pastE\u0026W\":\"지난 이벤트 및 웨비나\",\"blogHeading\":\"블로그에 오신 것을 환영합니다.\",\"blogSubheading\":\"Braze의 고객 참여 전문가가 제공하는 사고 리더십과 핵심 인사이트를 확인하세요.\",\"reportAndGuideHeading\":\"보고서 및 가이드\",\"reportAndGuideSubeading\":\"최신 고객 참여에 관한 문서 및 가이드를 확인하세요.\",\"readReportAndGuide\":\"보고서 및 가이드 읽기\",\"videoHeading\":\"Braze 비디오에 오신 것을 환영합니다.\",\"videoSubheading\":\"Braze의 고객 참여 전문가가 제공하는 사고 리더십과 핵심 인사이트를 확인하세요.\",\"relatedContent\":\"관련 콘텐츠\",\"404Error\":\"404 오류\",\"404Heading\":\"죄송합니다. 원하는 페이지를 찾을 수 없습니다.\",\"404CTA1\":\"홈페이지로 이동\",\"404CTA2\":\"리소스 허브로 이동\",\"glossary\":\"용어집\",\"glossaryHeading\":\"Braze 용어집\",\"glossarySubheading\":\"Braze에서 가장 많이 사용되는 약어와 문구를 살펴봅니다.\",\"newsHeading\":\"Braze 소식\",\"newsSubheading1\":\"Braze에 관한 최신 보도를 확인하세요.\",\"newsSubheading2\":\"저희를 스토리에 포함하고 싶으신가요? 연락처: press@braze.com\",\"news\":\"뉴스\",\"mediaCoverage\":\"미디어 보도\",\"mediaAssets\":\"미디어 자산\",\"pressRelease\":\"보도 자료\",\"media1\":\"Braze 로고\",\"media2\":\"Bill Magnuson 사진\",\"media3\":\"Jon Hyman 사진\",\"media4\":\"Braze Group 사진\",\"searchGlossary\":\"용어집 검색\",\"tableOfContents\":\"목차\",\"definition\":\"정의\",\"usedInSentences\":\"문장에서 사용\",\"back\":\"뒤로\",\"backToTop\":\"맨 위로 돌아가기\",\"whatisPartner\":\"{partner}란 무엇인가요?\",\"howWeWorkTogether\":\"협업 방법\",\"aboutPartnerSolution\":\"{solution} 소개\",\"region\":\"지역\",\"regions\":\"지역\",\"viewDocumentation\":\"설명서 보기\",\"viewPartnerWebsite\":\"파트너 웹사이트 보기\",\"viewMore\":\"자세히 보기\",\"home\":\"홈\",\"resourceHub\":\"리소스 허브\",\"resourceHeading\":\"세계 최고 수준의 고객 참여를 위한 사고의 리더십, 팁, 요령\",\"search\":\"검색\",\"clear\":\"지우기\",\"articles\":\"문서\",\"article\":\"문서\",\"videos\":\"비디오\",\"webinars\":\"웨비나\",\"featuredStories\":\"주요 사례\",\"resourceDesc1\":\"최신 마케팅 인사이트를 확인하세요.\",\"resourceDesc2\":\"브랜드에서 가장 중요한 마일스톤을 지원하는 방법 알아보기\",\"viewCategory\":\"카테고리 보기\",\"searchHeading\":\"원하는 정보를 찾아보세요.\",\"searchSubheading\":\"콘텐츠를 검색하여 고객 유치 및 유지에 대해 자세히 알아보세요.\",\"relatedSearch\":\"관련 검색\",\"showingResults\":\"{count}개 결과 표시\",\"newest\":\"최신 항목\",\"oldest\":\"가장 오래된 항목\",\"sortBy\":\"정렬 기준\",\"checkMoreVideos\":\"더 많은 비디오 보기\",\"viewVideos\":\"비디오 보기\",\"checkMoreWebinars\":\"웨비나 더 보기\",\"viewWebinars\":\"웨비나 보기\",\"checkMorePressReleases\":\"더 많은 보도 자료를 확인해 보세요\",\"viewPressReleases\":\"더 많은 보도 자료 보기\",\"latestNewsAnnouncements\":\"최신 뉴스 발표\",\"page\":\"페이지\",\"productPage\":\"제품 페이지\",\"searchPlaceHolder\":\"검색어 입력\",\"signUp\":\"가입\",\"readMore\":\"자세한 내용 보기\",\"useCase\":\"사용 사례\",\"topic\":\"주제\",\"product\":\"제품\",\"industry\":\"업종\",\"all\":\"전체\",\"eventType\":\"이벤트 유형\",\"pressReleaseHeading\":\"Braze 보도 자료\",\"pressReleaseSubheading1\":\"Braze에 관한 최신 보도를 확인하세요.\",\"pressReleaseSubheading2\":\"저희를 스토리에 포함하고 싶으신가요? 연락처: press@braze.com\",\"amplifiersPartnerHeading\":\"Braze Amplifiers\",\"solutionsFeatured\":\"추천 솔루션\",\"partnersFeatured\":\"주요 파트너\",\"partnersHero\":\"파트너 히어로\",\"partnersHeroTitle\":\"파트너 되기: 함께 고객 참여의 미래 구현\",\"brazeAlloysPartnerNetwork\":\"Braze Alloys 파트너 네트워크\",\"amplifiersPartnerSubheading\":\"성공을 가속화하도록 설계되고 사전 구축된 파트너 솔루션으로 Braze의 성능을 강화하세요. 신뢰할 수 있는 파트너가 개발한 이 솔루션은 특정 비즈니스 및 산업 요구를 해결하여 더 빠르게 더 많은 성과를 달성할 수 있도록 도와줍니다.\",\"amplifiersPartnerExplore\":\"Amplifiers 탐색\",\"verifiedPartner\":\"검증된 파트너\",\"featuredContent\":\"추천 콘텐츠\",\"formInvalidOptinValue\":\"옵션을 하나만 선택한 후 선호도를 제출해 주세요.\",\"formInvalidBusinessEmail\":\"비즈니스 이메일 주소를 입력해 주세요.\",\"formMultistepRequired\":\"진행하기 전에 필수 필드를 입력해 주세요.\",\"formMultistepInvalid\":\"진행하기 전에 위의 잘못된 필드를 수정해 주세요.\",\"formMultistepInstruction\":\"다음 양식 작성: 2단계 중 {step}단계\",\"contentType\":\"콘텐츠 유형\",\"tldr\":\"TL:DR\",\"category\":\"카테고리\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"모두 선택 해제\",\"noSearchResults\":\"검색 결과 없음\",\"partnerSearchHeading\":\"파트너 살펴보기\",\"partnerSearchSubheading\":\"신뢰할 수 있는 기술 및 솔루션 파트너를 살펴보고 연결하세요.\",\"formPostSubmitLink\":\"리소스로 이동\",\"formPostSubmitDownload\":\"리소스 다운로드\",\"contactSupportHeading\":\"기술 지원이 필요하신가요?\",\"contactSupportDescription\":\"Braze 대시보드에서 바로 지원 사례를 제출하세요.\",\"connectWithSales\":\"영업팀과 연결\",\"loading\":\"로드 중...\",\"howCanWeHelp\":\"무엇을 도와 드릴까요?\",\"imLookingFor\":\"원하는 지원 유형...\",\"relatedTags\":\"관련 태그\",\"noJobsFound\":\"작업을 찾을 수 없음\",\"errorMessageUnexpected\":\"예상치 못한 오류가 발생했습니다. 다시 시도해 주세요.\",\"thankYou\":\"감사합니다!\",\"solution\":\"솔루션\",\"slogan\":\"더할 나위 없이 완벽한 마케팅, 더 이상 꿈이 아닙니다.\",\"preferenceCenterBannerText\":\"광고 쿠키 사용을 옵트아웃하셨습니다. 다른 유형의 공유를 옵트아웃하려면 아래에서 개인화된 광고 수신을 거부하세요. Braze는 이 외의 방식으로는 귀하의 개인 데이터를 판매하거나 공유하지 않습니다. 자세한 내용은 다음을 참조하세요.\",\"preferenceCenterBannerLinkText\":\"캘리포니아 개인 정보 수집 고지\",\"faq\":\"FAQ\",\"frequentlyAskedQuestions\":\"자주 묻는 질문\",\"test_singleBraces\":\"{name} 님 안녕하세요.\",\"test_doubleBraces\":\"{{name}} 님 안녕하세요.\",\"test_multipleVars\":\"{name}은(는) {city}에 거주합니다.\",\"allRightsReserved\":\"모든 권리 보유\",\"cookies\":\"쿠키\",\"doNotSellOrShareMyPersonalInformation\":\"내 개인 정보 판매 또는 공유 금지\",\"blogDetailPage\":{\"summary\":\"요약\",\"show more\":\"더 보기\",\"show less\":\"숨기기\"},\"scrollTo\":\"scroll to {label}{href}\",\"seoDescription\":\"Power customer-centric interactions between consumers and brands in real-time.\",\"videoThumbnail\":\"video thumbnail\",\"videoPlayButton\":\"play video\",\"youtubeIframe\":\"Embedded YouTube 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\",[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides/2024-global-customer-engagement-review\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources reports-and-guides: /2024-global-customer-engagement-review\",\"children\":[\"2024 글로벌 고객 참여 리뷰\"]}],\"의 일환으로 실시한 이 연구에서는 이메일 마케팅이 고객과 소통하고, 반복적인 활동과 구매를 유도하며, 장기적으로 가치를 실현하는 강력한 채널이라는 사실을 해마다 확인할 수 있습니다.\"]}],[\"$\",\"p\",null,{\"children\":[\"주요 내용은 다음과 같습니다.\"]}],[\"$\",\"h3\",null,{\"id\":\"h-a282d63e4ef9\",\"className\":\"my-4 text-gray-900\",\"children\":[\"1. 이메일 마케팅 캠페인으로 고객 참여도 제고\"]}],[\"$\",\"p\",null,{\"children\":[\"이메일 캠페인을 수신하는 고객은 해당 브랜드의 이메일을 받지 않는 고객보다 참여율이 훨씬 높으며\",[\"$\",\"em\",null,{\"children\":[\",\"]}],\" 마케팅 메시지를 전혀 받지 않는 고객과 비교하면 그 차이가 더 큽니다. 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resources articles: /how-to-market-a-mobile-app\",\"children\":[\"앱 다운로드 캠페인\"]}],\"까지, 브랜드는 이메일을 제외한 다른 채널을 통해 캠페인을 보낼 때보다 사용자당 세션 수를 69%, 아웃리치를 전혀 보내지 않을 때보다 15.43배 각각 늘릴 수 있습니다.\"]}],[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/e86cb7e3ed2d4ee4fda91377866ea27e72b35872-2400x1100.png\",\"alt\":\"Graphic showing email marketing campaigns lead to a 69% uplift in sessions per user vs. other channels, and a 15.43x uplift vs. no campaigns.\",\"width\":800,\"height\":600,\"className\":\"w-auto max-w-full self-start overflow-hidden rounded-xl\",\"loading\":\"lazy\"}],[\"$\",\"p\",null,{\"children\":[\"(Braze 이메일 아이디어 가이드에서 이메일을 통해 보낼 수 있는 효과적인 고객 활성화 캠페인의 예를 참조하세요.)\"]}],[\"$\",\"h3\",null,{\"id\":\"h-77958b6553c6\",\"className\":\"my-4 text-gray-900\",\"children\":[\"2. 이메일 마케팅 캠페인으로 KPI 대비 수익 창출 성과 개선\"]}],[\"$\",\"p\",null,{\"children\":[\"이메일의 영향력은 이 퍼널로만 국한되지 않습니다. 잘 디자인된 이메일 마케팅은 열람, 클릭, 세션을 유도하지만 이 채널의 잠재력은 여기서 끝이 아닙니다. 이메일 캠페인 수신자는 다른 채널을 통해 캠페인을 수신하는 고객에 비해 구매율이 89% 더 높고, 아웃리치를 전혀 받지 않는 고객에 비해서는 구매율이 19.5배 더 높습니다.\"]}],[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a63a774be8534ecf911678628a4b9cd32f5f80ba-2400x1100.png\",\"alt\":\"Email marketing campaigns boost buyer rates by 89% over other channels and 19.5x over no campaigns.\",\"width\":800,\"height\":600,\"className\":\"w-auto max-w-full self-start overflow-hidden rounded-xl\",\"loading\":\"lazy\"}],[\"$\",\"h3\",null,{\"id\":\"h-d8ea6f5e461a\",\"className\":\"my-4 text-gray-900\",\"children\":[\"3. 이메일 마케팅 캠페인으로 사용자 생애주기 연장\"]}],[\"$\",\"p\",null,{\"children\":[\"브랜드가 캠페인 채널 조합에 이메일 마케팅을 추가하면 사용자 \",[\"$\",\"$L2a\",null,{\"href\":\"/ko/resources/articles/complete-guide-to-retention-marketing\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /complete-guide-to-retention-marketing\",\"children\":[\"유지율\"]}],\"을 높이는 데 더 유리합니다. 이메일 구독자는 다른 채널을 통해 마케팅 메시지를 받는 고객에 비해 사용자 생애주기가 81% 더 길고, 전혀 마케팅을 받지 않는 고객에 비해서는 사용자 생애주기가 9.63배 더 깁니다.\"]}],[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f3567da2a70f214ab2b5dcbabb75dfa346b3fe3b-2400x1100.png\",\"alt\":\"Email marketing campaigns boost average user lifetimes by 81% vs. other channels and 9.64x vs. no campaigns.\",\"width\":800,\"height\":600,\"className\":\"w-auto max-w-full self-start overflow-hidden rounded-xl\",\"loading\":\"lazy\"}],[\"$\",\"h2\",null,{\"id\":\"h-64d4c4980688\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[\"활성화, 수익 창출 및 유지율을 높이는 크로스채널 이메일 캠페인 성공 사례\"]}],[\"$\",\"p\",null,{\"children\":[\"이메일은 그 자체로도 참여율, 수익 창출, 고객 유지율을 높일 수 있는 유용한 수단임이 입증되었지만, 브랜드들은 이 강력한 수단을 더욱 효과적으로 활용할 수 있습니다.\"]}],[\"$\",\"p\",null,{\"children\":[\"실제로 2024 글로벌 고객 참여 리뷰의 일환으로 수백 개의 브랜드에서 수십억 건의 고객 상호작용을 분석한 결과, 이메일 마케팅을 다른 마케팅 채널과 함께 활용하면 사용자 세션, 구매자 비율, 사용자당 구매액, 재구매자 비율, 사용자 생애주기, 지속적인 유지율 등에 있어서 성과를 높이는 데 효과적이라는 사실을 확인했습니다. 이메일과 모바일 \",[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides/push-notifications\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources reports-and-guides: /push-notifications\",\"children\":[\"푸시 알림\"]}],\"의 조합으로 캠페인의 성과를 높이세요. 이 두 가지 채널을 함께 사용하면 이메일만 사용할 때보다 사용자당 세션 수가 2배 이상 증가합니다. 또한 이메일과 \",[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides/mastering-modern-sms-marketing\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources reports-and-guides: /mastering-modern-sms-marketing\",\"children\":[\"SMS 마케팅\"]}],\"을 함께 사용하면 이메일만 사용할 때보다 사용자당 구매가 1.1배 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