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While it may seem like there haven’t been many changes in this core messaging channel, under the surface it’s become one of the most flexible, powerful ways to reach customers. This guide is designed to help you get more from your push strategy and use notifications to power best-in-class campaigns. "/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/ko/resources/reports-and-guides/push-notifications"/><link rel="alternate" hrefLang="ko" href="https://www.braze.com/ko/resources/reports-and-guides/push-notifications"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/resources/reports-and-guides/push-notifications"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/resources/reports-and-guides/push-notifications"/><meta property="og:title" content="The possibilities of push"/><meta property="og:description" content="Are you getting the most out of your push notifications? While it may seem like there haven’t been many changes in this core messaging channel, under the surface it’s become one of the most flexible, powerful ways to reach customers. This guide is designed to help you get more from your push strategy and use notifications to power best-in-class campaigns. "/><meta property="og:url" content="https://www.braze.com/ko/resources/reports-and-guides/push-notifications"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/1a72b28704b281e2c8f50f3308b43c7ca70e08f6-1200x500.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="The possibilities of push"/><meta name="twitter:description" content="Are you getting the most out of your push notifications? While it may seem like there haven’t been many changes in this core messaging channel, under the surface it’s become one of the most flexible, powerful ways to reach customers. This guide is designed to help you get more from your push strategy and use notifications to power best-in-class campaigns. 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text-gray-600">Braze 플랫폼 전반의 기능에 BrazeAI™가 어떻게 내장되는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 데이터 플랫폼</span><span class="text-sm font-normal text-gray-600">데이터 통합, 활성화 및 배포</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">크로스채널</span><span class="text-sm font-normal text-gray-600">한 곳에서 모든 메시지 발송</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">주요 기능</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/ko/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">새로운</span></span><span class="text-sm font-normal text-gray-600">대규모로 1:1 개인화 제공</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">여정 오케스트레이션</span><span class="text-sm font-normal text-gray-600">다단계 크로스채널 경험 구축</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">새로운</span></span><span class="text-sm font-normal text-gray-600">상시 대기 중인 AI 에이전트로 더욱 스마트한 참여 확장</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">보고 및 분석</span><span class="text-sm font-normal text-gray-600">성능/성과 분석 및 인사이트 발굴</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">추천 채널</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">이메일</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">모바일 앱 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">웹 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">모든 채널 보기</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">작동 방식</span><p class="font-normal text-gray-600 text-sm">수직 통합된 기술 스택을 분석합니다.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/ko/product">자세히 알아보기</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">솔루션<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">업종</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">소매 및 이커머스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">금융 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">여행 및 숙박</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">미디어 및 엔터테인먼트</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">게임</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">온디맨드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">다음을 위한 Braze</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">엔지니어링</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">스타트업 (EN)</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/ko/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2025 글로벌 고객 참여 리뷰</span><span class="text-md font-normal text-gray-600">제5차 글로벌 고객 참여 리뷰에서는 2025년 마케터들이 주목해야 할 주요 트렌드를 살펴봅니다.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">파트너<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">신뢰할 수 있는 기술 또는 솔루션 파트너를 찾아 연락하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">솔루션 파트너</span><span class="text-sm font-normal text-gray-600">세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와의 파트너십에 대해 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">기술 파트너</span><span class="text-sm font-normal text-gray-600">140개 이상의 기술 파트너십 통합을 살펴보세요.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">리소스<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">학습</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">리소스 허브</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">사례 연구</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">블로그</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">보고서 및 가이드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">비디오 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">웨비나 및 이벤트</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/ko"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">사용자 설명서</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">성장</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire 고객 커뮤니티 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 학습센터</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 챔피언 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">인증</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">지원</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">지원 개요 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">전문 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 성공</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">회사<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown---"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">회사 소개</span><span class="text-sm font-normal text-gray-600">Braze가 어떻게 선도적인 고객 인게이지먼트 플랫폼이 되었는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">투자자 관계 (EN)</span><span class="text-sm font-normal text-gray-600">최신 뉴스, 수치 및 재무 실적을 확인하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">채용 정보 (EN)</span><span class="text-sm font-normal text-gray-600">채용 공고를 살펴보고 사람들이 직장으로서 Braze를 좋아하는 이유를 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">환경, 사회 및 기업 거버넌스 데이터를 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">뉴스 (EN)</span><span class="text-sm font-normal text-gray-600">Braze에 관한 최신 소식을 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">법적 고지 사항</span><span class="text-sm font-normal text-gray-600">법률 약관, 정책, 규정 준수 등에 대한 정보를 확인하세요.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">다른 도움이 필요하신가요?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/ko/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>문의처</a></div></div></li><li class="w-full xl:w-auto"></li></ul><a aria-label="검색" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/ko/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] 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9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="로그인" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">로그인</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/ko/get-started">시작하기</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/ko/get-started">시작하기</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><div class="relative w-full overflow-hidden pt-[74px] bg-gradient-case-hero"><div class="container relative z-10 pb-8 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to resources" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/ko/resources">리소스</a><span class="text-white text-md">/</span><a aria-label="Link to reports and guides" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/ko/resources/reports-and-guides">보고서 및 가이드</a><span class="text-white text-md">/</span><a aria-label="Link to push notifications" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/ko/resources/reports-and-guides/push-notifications">The possibilities of...</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"리소스","item":"https://www.braze.com/ko/resources"},{"@type":"ListItem","position":2,"name":"보고서 및 가이드","item":"https://www.braze.com/ko/resources/reports-and-guides"},{"@type":"ListItem","position":3,"name":"The possibilities of...","item":"https://www.braze.com/ko/resources/reports-and-guides/push-notifications"}]}</script><div class="mt-8 flex flex-col items-center justify-center gap-8 sm:mt-12 lg:flex-row lg:items-start lg:justify-between lg:pb-16"><div class="flex flex-col gap-8 max-w-[592px]"><div class="flex flex-col gap-8"><p class="flex gap-3 text-xs font-extrabold text-white"><span>가이드</span></p><h1 class="text-display-md font-bold text-white">The possibilities of push</h1></div><div class="flex flex-col gap-6 text-white"><p>The push notifications consumers receive today often don’t look all that different from the ones they got ten years ago—and that might leave marketers like you wondering if there have been any real innovations in push since then. But under the surface, the interactivity, sophistication, richness, and urgency that modern push supports can make it one of the most flexible channels for customer engagement, but only if you know how to harness its potential. So, are you getting enough out of your push notifications?</p><p>Find out in our guide <strong>Are your push notifications stuck in the past?</strong></p><p>Get the guide today to uncover:</p><ul><li class="mb-2 ml-10 list-disc">A brief history of push notifications</li><li class="mb-2 ml-10 list-disc">What’s holding marketers back from using push better</li><li class="mb-2 ml-10 list-disc">How best-in-class journeys can be powered by push</li></ul></div></div><div id="gated-resource-form-panel" data-testid="contact-form-panel" class="form-panel w-full p-4 md:p-6 rounded-xl bg-white max-w-[480px]"><span class="hidden" id="formInvalidOptinValue">옵션을 하나만 선택한 후 선호도를 제출해 주세요.</span><span class="hidden" id="formInvalidBusinessEmail">비즈니스 이메일 주소를 입력해 주세요.</span><div class="is-loading font-semibold text-center">로드 중...</div><form id="mktoForm_2870" class=" "></form></div></div></div></div><div class="container py-10 lg:py-28"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h3 id="" class="mb-0 text-display-md md:text-display-lg font-extrabold">더 많은 보고서 및 가이드를 확인하세요.</h3></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-gray-300 text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 bg-gray-300 !text-black mt-4 lg:mt-0" href="/ko/resources/reports-and-guides">사례 보고서 및 가이드 보기</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/ko/resources/reports-and-guides/ai-from-efficiency-to-effectiveness"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="Braze graphic titled "From efficiency to effectiveness: How AI is transforming customer engagement," featuring three individuals receiving personalized digital notifications." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffdbb49c5e6eafa86d8d379c11ee75c5c9c702ac2-3840x2160.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffdbb49c5e6eafa86d8d379c11ee75c5c9c702ac2-3840x2160.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffdbb49c5e6eafa86d8d379c11ee75c5c9c702ac2-3840x2160.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">가이드</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">효율성에서 효과성으로: AI가 고객 참여를 어떻게 변화시키고 있는가</h3></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/ko/resources/reports-and-guides/braze-email-inspiration-guide"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="Braze 'Email Idea Guide' with a man eating a burger and looking at a laptop." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5e63159f63c3e47dbc1d3aee56cbe56e8ae0a736-1812x1016.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5e63159f63c3e47dbc1d3aee56cbe56e8ae0a736-1812x1016.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5e63159f63c3e47dbc1d3aee56cbe56e8ae0a736-1812x1016.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">가이드</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Braze 이메일 아이디어 가이드</h3></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/ko/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">보고서</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">2025 글로벌 고객 참여 리뷰</h3></div></a></li></ul></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">더 나은 마케터가 될 때입니다.</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 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While it may seem like there haven’t been many changes in this core messaging channel, under the surface it’s become one of the most flexible, powerful ways to reach customers. This guide is designed to help you get more from your push strategy and use notifications to power best-in-class campaigns. 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살펴보기\",\"technologyPartnerCTA1\":\"기술 파트너 되기\",\"partnerContentBoxHeading1\":\"개방적인 기술 생태계에 참여\",\"partnerContentBoxDescription1\":\"저희 플랫폼은 유연하고 쉽게 통합할 수 있도록 설계되어 고객의 과제를 해결하고 비즈니스 성장을 가속화하는 솔루션을 구축할 수 있습니다.\",\"partnerContentBoxHeading2\":\"글로벌 서비스 네트워크에 참여\",\"partnerContentBoxDescription2\":\"에이전시, 컨설턴트, 시스템 통합업체는 Braze를 통해 강력한 서비스 오퍼링을 구축합니다.\",\"partnerSwitchHeading\":\"함께 고객 참여의 미래 구현\",\"partnerSwitchContent1\":\"제품 및 서비스 오퍼링 차별화\",\"partnerSwitchContent2\":\"혁신적인 업체로 구성된 글로벌 커뮤니티에 참여\",\"partnerSwitchContent3\":\"교육, 인증, 마케팅, 영업 프로그램 지원 활용\",\"solutionPartnerHeading\":\"솔루션 파트너\",\"solutionPartnerSubheading\":\"에이전시, 컨설팅, 시스템 통합업체로 구성된 광범위한 생태계를 통해 모든 경험을 향상하세요. 포괄적인 마이그레이션 및 구현부터 지속적인 전략적 고객 참여 지원까지 모든 것을 지원합니다. 저희는 세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와 파트너십을 맺고 있습니다.\",\"solutionPartnerCTA\":\"솔루션 파트너 되기\",\"eventsDescription\":\"예정된 온라인 및 오프라인 이벤트를 확인하세요.\",\"eventsAndWebinars\":\"이벤트 및 웨비나\",\"upcomingE\u0026W\":\"예정된 이벤트 및 웨비나\",\"upcomingEvent\":\"예정된 이벤트\",\"pastEvent\":\"지난 이벤트\",\"pastE\u0026W\":\"지난 이벤트 및 웨비나\",\"blogHeading\":\"블로그에 오신 것을 환영합니다.\",\"blogSubheading\":\"Braze의 고객 참여 전문가가 제공하는 사고 리더십과 핵심 인사이트를 확인하세요.\",\"reportAndGuideHeading\":\"보고서 및 가이드\",\"reportAndGuideSubeading\":\"최신 고객 참여에 관한 문서 및 가이드를 확인하세요.\",\"readReportAndGuide\":\"보고서 및 가이드 읽기\",\"videoHeading\":\"Braze 비디오에 오신 것을 환영합니다.\",\"videoSubheading\":\"Braze의 고객 참여 전문가가 제공하는 사고 리더십과 핵심 인사이트를 확인하세요.\",\"relatedContent\":\"관련 콘텐츠\",\"404Error\":\"404 오류\",\"404Heading\":\"죄송합니다. 원하는 페이지를 찾을 수 없습니다.\",\"404CTA1\":\"홈페이지로 이동\",\"404CTA2\":\"리소스 허브로 이동\",\"glossary\":\"용어집\",\"glossaryHeading\":\"Braze 용어집\",\"glossarySubheading\":\"Braze에서 가장 많이 사용되는 약어와 문구를 살펴봅니다.\",\"newsHeading\":\"Braze 소식\",\"newsSubheading1\":\"Braze에 관한 최신 보도를 확인하세요.\",\"newsSubheading2\":\"저희를 스토리에 포함하고 싶으신가요? 연락처: press@braze.com\",\"news\":\"뉴스\",\"mediaCoverage\":\"미디어 보도\",\"mediaAssets\":\"미디어 자산\",\"pressRelease\":\"보도 자료\",\"media1\":\"Braze 로고\",\"media2\":\"Bill Magnuson 사진\",\"media3\":\"Jon Hyman 사진\",\"media4\":\"Braze Group 사진\",\"searchGlossary\":\"용어집 검색\",\"tableOfContents\":\"목차\",\"definition\":\"정의\",\"usedInSentences\":\"문장에서 사용\",\"back\":\"뒤로\",\"backToTop\":\"맨 위로 돌아가기\",\"whatisPartner\":\"{partner}란 무엇인가요?\",\"howWeWorkTogether\":\"협업 방법\",\"aboutPartnerSolution\":\"{solution} 소개\",\"region\":\"지역\",\"regions\":\"지역\",\"viewDocumentation\":\"설명서 보기\",\"viewPartnerWebsite\":\"파트너 웹사이트 보기\",\"viewMore\":\"자세히 보기\",\"home\":\"홈\",\"resourceHub\":\"리소스 허브\",\"resourceHeading\":\"세계 최고 수준의 고객 참여를 위한 사고의 리더십, 팁, 요령\",\"search\":\"검색\",\"clear\":\"지우기\",\"articles\":\"문서\",\"article\":\"문서\",\"videos\":\"비디오\",\"webinars\":\"웨비나\",\"featuredStories\":\"주요 사례\",\"resourceDesc1\":\"최신 마케팅 인사이트를 확인하세요.\",\"resourceDesc2\":\"브랜드에서 가장 중요한 마일스톤을 지원하는 방법 알아보기\",\"viewCategory\":\"카테고리 보기\",\"searchHeading\":\"원하는 정보를 찾아보세요.\",\"searchSubheading\":\"콘텐츠를 검색하여 고객 유치 및 유지에 대해 자세히 알아보세요.\",\"relatedSearch\":\"관련 검색\",\"showingResults\":\"{count}개 결과 표시\",\"newest\":\"최신 항목\",\"oldest\":\"가장 오래된 항목\",\"sortBy\":\"정렬 기준\",\"checkMoreVideos\":\"더 많은 비디오 보기\",\"viewVideos\":\"비디오 보기\",\"checkMoreWebinars\":\"웨비나 더 보기\",\"viewWebinars\":\"웨비나 보기\",\"checkMorePressReleases\":\"더 많은 보도 자료를 확인해 보세요\",\"viewPressReleases\":\"더 많은 보도 자료 보기\",\"latestNewsAnnouncements\":\"최신 뉴스 발표\",\"page\":\"페이지\",\"productPage\":\"제품 페이지\",\"searchPlaceHolder\":\"검색어 입력\",\"signUp\":\"가입\",\"readMore\":\"자세한 내용 보기\",\"useCase\":\"사용 사례\",\"topic\":\"주제\",\"product\":\"제품\",\"industry\":\"업종\",\"all\":\"전체\",\"eventType\":\"이벤트 유형\",\"pressReleaseHeading\":\"Braze 보도 자료\",\"pressReleaseSubheading1\":\"Braze에 관한 최신 보도를 확인하세요.\",\"pressReleaseSubheading2\":\"저희를 스토리에 포함하고 싶으신가요? 연락처: press@braze.com\",\"amplifiersPartnerHeading\":\"Braze Amplifiers\",\"solutionsFeatured\":\"추천 솔루션\",\"partnersFeatured\":\"주요 파트너\",\"partnersHero\":\"파트너 히어로\",\"partnersHeroTitle\":\"파트너 되기: 함께 고객 참여의 미래 구현\",\"brazeAlloysPartnerNetwork\":\"Braze Alloys 파트너 네트워크\",\"amplifiersPartnerSubheading\":\"성공을 가속화하도록 설계되고 사전 구축된 파트너 솔루션으로 Braze의 성능을 강화하세요. 신뢰할 수 있는 파트너가 개발한 이 솔루션은 특정 비즈니스 및 산업 요구를 해결하여 더 빠르게 더 많은 성과를 달성할 수 있도록 도와줍니다.\",\"amplifiersPartnerExplore\":\"Amplifiers 탐색\",\"verifiedPartner\":\"검증된 파트너\",\"featuredContent\":\"추천 콘텐츠\",\"formInvalidOptinValue\":\"옵션을 하나만 선택한 후 선호도를 제출해 주세요.\",\"formInvalidBusinessEmail\":\"비즈니스 이메일 주소를 입력해 주세요.\",\"formMultistepRequired\":\"진행하기 전에 필수 필드를 입력해 주세요.\",\"formMultistepInvalid\":\"진행하기 전에 위의 잘못된 필드를 수정해 주세요.\",\"formMultistepInstruction\":\"다음 양식 작성: 2단계 중 {step}단계\",\"contentType\":\"콘텐츠 유형\",\"tldr\":\"TL:DR\",\"category\":\"카테고리\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"모두 선택 해제\",\"noSearchResults\":\"검색 결과 없음\",\"partnerSearchHeading\":\"파트너 살펴보기\",\"partnerSearchSubheading\":\"신뢰할 수 있는 기술 및 솔루션 파트너를 살펴보고 연결하세요.\",\"formPostSubmitLink\":\"리소스로 이동\",\"formPostSubmitDownload\":\"리소스 다운로드\",\"contactSupportHeading\":\"기술 지원이 필요하신가요?\",\"contactSupportDescription\":\"Braze 대시보드에서 바로 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