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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/technology-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to linkedin" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/technology-partners/linkedin">LinkedIn</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"LinkedIn","item":"https://www.braze.com/partners/technology-partners/linkedin"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="LinkedIn" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b8473df0ec93010a6056a00da7bff02cc1016c5-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b8473df0ec93010a6056a00da7bff02cc1016c5-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b8473df0ec93010a6056a00da7bff02cc1016c5-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">LinkedIn</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Orchestration">Message Orchestration</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Ad+Retargeting">Ad Retargeting</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/canvas_audience_sync/linkedin_audience_sync">View Documentation</a><a href="https://www.linkedin.com" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is LinkedIn?</h3><div class="flex flex-col gap-6"><p>LinkedIn is a business and employment-focused social media platform that works through websites and mobile apps.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Dynamically sync your first-party user data from Braze directly into LinkedIn for ad retargeting, lookalike modeling, and suppression. 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5003c264e7b6f75da15dfadb749f0f03567b4cc3-3000x3000.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="text-display-xs font-bold">July 2024 Bonfire Marketer of the Month: BlaBlaCar’s Linh Vu</h4><span class="text-sm font-bold text-gray-500">July 18, 2024</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="GetYourGuide on the Travel Industry’s Road 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py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> min read</span></div><h4 class="text-display-xs font-bold">GetYourGuide on the Travel Industry’s Road to Recovery</h4><span class="text-sm font-bold text-gray-500">July 16, 2021</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Braze for ALL: How We’re Working to Diversify the Braze Team" href="/resources/articles/braze-for-all-diversity-recruiting"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze for ALL: How We’re Working to Diversify the Braze Team" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7d443c554903b32c9ecf12d967f6ffe2fb8077bd-1120x660.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7d443c554903b32c9ecf12d967f6ffe2fb8077bd-1120x660.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7d443c554903b32c9ecf12d967f6ffe2fb8077bd-1120x660.jpg&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Braze for ALL: How We’re Working to Diversify the Braze Team</h4><span class="text-sm font-bold text-gray-500">April 25, 2019</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" 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Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about ESG" href="https://esg.braze.com/overview/default.aspx">ESG</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Legal" href="/company/legal">Legal</a></div><div 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I took the \"},{\"_key\":\"7db32654a6dd1\",\"_type\":\"span\",\"marks\":[\"57e75e54da4d\"],\"text\":\"Braze Certified Marketer\"},{\"_key\":\"7db32654a6dd2\",\"_type\":\"span\",\"marks\":[],\"text\":\" exam in December 2022. It was a valuable experience that deepened my understanding of the platform’s capabilities and best practices. The certification has also been beneficial in demonstrating my expertise in Braze to colleagues, stakeholders, and my network. I’m very proud to have the Braze Certified Marketer badge on \"},{\"_key\":\"7db32654a6dd3\",\"_type\":\"span\",\"marks\":[\"ca55c2a8d3e0\"],\"text\":\"my LinkedIn profile\"},{\"_key\":\"7db32654a6dd4\",\"_type\":\"span\",\"marks\":[],\"text\":\" and I’m planning to get the Digital Strategist certification next!\"}],\"markDefs\":[{\"_key\":\"57e75e54da4d\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/page/certification\"},{\"_key\":\"ca55c2a8d3e0\",\"_type\":\"link\",\"href\":\"https://www.linkedin.com/in/linh-v-b86021151/\"}],\"style\":\"normal\"},{\"_key\":\"4ef0a3f107ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ef0a3f107ad0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in collaborating to build the future of customer engagement? Join a collective of experts to forge connections, share ideas, and accelerate your career at the\"},{\"_key\":\"4ef0a3f107ad1\",\"_type\":\"span\",\"marks\":[\"62eff6214dfd\",\"em\"],\"text\":\" Braze Bonfire Community\"},{\"_key\":\"4ef0a3f107ad2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"62eff6214dfd\",\"_type\":\"link\",\"href\":\"https://ter.li/pfk8s3\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/5003c264e7b6f75da15dfadb749f0f03567b4cc3-3000x3000.png\",\"publishedDate\":\"2024-07-18T09:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5003c264e7b6f75da15dfadb749f0f03567b4cc3-3000x3000-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community . This month, we’re recognizing Linh Vu, CRM \u0026 Automation Manager at BlaBlaCar.\",\"pageTitle\":\"July 2024 Bonfire Marketer of the Month: BlaBlaCar’s Linh Vu\",\"slug\":{\"current\":\"july-2024-bonfire-marketer-of-the-month\"}},\"title\":\"July 2024 Bonfire Marketer of the Month: BlaBlaCar’s Linh Vu\"},{\"_id\":\"imported-craft-111483\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"63dac218caf7\",\"_type\":\"block\",\"children\":[{\"_key\":\"63dac218caf70\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Travel and hospitality was one of the worst hit industries by COVID-19. While there are signs of a rebound happening with vaccines being rolled out, and lockdown rules easing, it could take years before travel returns to pre-pandemic levels. As we head down this road to recovery, having a consistent and clear customer engagement plan will be crucial for travel brands. Our President and CCO, Myles Kleeger, recently chatted with Krzysztof Szymanski, CRM Lead at GetYourGuide for his “Customer Conversations” series on Linkedin Live, to understand how the impact of COVID-19 on travel will shape the industry, lessons learned from a year of fast paced change, and why GetYourGuide is poised to emerge stronger than ever.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c9e5768fc03\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c9e5768fc030\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This is an edited version of the conversation.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"I7NdSSdY2Tx69n8MocmW7\",\"_ref\":\"imported-craft-bvnxo5hvy7\",\"_type\":\"videoReference\"},{\"_key\":\"b0309e7d9e11\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0309e7d9e110\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Thanks for joining us today Krzysztof! Can you start off by telling us a little about yourself, GetYourGuide and your role there?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2915c3309e63\",\"_type\":\"block\",\"children\":[{\"_key\":\"2915c3309e630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sure! \"},{\"_key\":\"2915c3309e631\",\"_type\":\"span\",\"marks\":[\"90cca400380e\"],\"text\":\"GetYourGuide\"},{\"_key\":\"2915c3309e632\",\"_type\":\"span\",\"marks\":[],\"text\":\" is an online marketplace for travel activities. I’ve been at the company for about a year and a half and am responsible for all CRM and retention related topics. Prior to GetYourGuide I spent over five years at a venture capital company. We didn’t just invest money in our portfolio companies, but also operational support. For me, it was a great school for CRM and engagement for me because in a relatively short time I had access to so many different business models, tools, and challenges that companies were coming up with.\"}],\"markDefs\":[{\"_key\":\"90cca400380e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-55523\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9451541572df\",\"_type\":\"block\",\"children\":[{\"_key\":\"9451541572df0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"That’s great. Being in the unique position of working on CRM across all the different portfolio companies, what would you say are the most universally true concepts of CRM that might apply to any industry?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f6a6849fcb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f6a6849fcb50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Focus on your first-time customers. If you want to build a sustainable business this conversion from first time to second timers is crucial. Most companies understand this, but many don’t spend enough time to maximize the impact there. The reason is because acquisition is still relatively cheap, and companies tend to focus on retention later on. From the very beginning it’s important to remember that the customers you acquire once, you should be doing everything in your power to keep.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66d77111316a\",\"_type\":\"block\",\"children\":[{\"_key\":\"66d77111316a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What are you seeing from your data in terms of consumer perceptions around health and safety, and willingness to take risks when it comes to travel?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e7009457116\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e70094571160\",\"_type\":\"span\",\"marks\":[],\"text\":\"Yeah, that’s a huge topic for us. Currently there is a higher percentage of people willing to take risks but there are certain barriers that are hard to overcome including uncertainty around government regulations and lockdowns. We’ve done the research around the biggest barriers from traveling - the top answers are they are concerned about being quarantined, the moment that they arrive somewhere the rules will change and they will be forced to spend time quarantined or stuck at a certain location. Since travel is not necessarily something that you have to do, then people decide to do something closer or more certain. I think this will be the case even as we move towards recovery.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca29f1bb99e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca29f1bb99e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before the fear of getting sick was one of the top concerns about traveling, depending on the demographic of travelers. Now, with Europe catching up on vaccinations, the fear of getting sick has decreased and the question is more about “will I be able to fully enjoy this experience?”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db9e74fa9bcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"db9e74fa9bcb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In our recent \"},{\"_key\":\"db9e74fa9bcb1\",\"_type\":\"span\",\"marks\":[\"3430a33a52fd\",\"strong\"],\"text\":\"travel report\"},{\"_key\":\"db9e74fa9bcb2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\", we found that “health and safety” was the most important factor travelers considered when selecting a travel company. In fact, travelers were even willing to purchase tickets that were on average 28% more expensive than the cheapest option to ensure safety. I was surprised to see that travelers were willing to pay such a premium on this. Have you seen anything that indicates similar behavior in your customer base?\"}],\"markDefs\":[{\"_key\":\"3430a33a52fd\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-95762\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6a5452ec75f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a5452ec75f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Definitely. Price has always been an important factor, but right now travelers are way more focused on not just health and safety but flexibility. Right now if you talk to airlines they are likely selling way more tickets with flexible options or free cancellation fees. Due to COVID we have also had to introduce changes to our products and offerings. Before the pandemic we did not have a unified cancellation policy, it was different for each trip booked. We’ve changed that to a 24 hour cancellation policy across the board, no questions asked. This was important for us to really provide the best customer experience and strengthen customer relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5be0beb54042\",\"_type\":\"block\",\"children\":[{\"_key\":\"5be0beb540420\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Take me back to March 2020 and the initial wave of COVID lockdowns. From a travel perspective things essentially changed overnight. How did you and the company react to that?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aaff68f96023\",\"_type\":\"block\",\"children\":[{\"_key\":\"aaff68f960230\",\"_type\":\"span\",\"marks\":[],\"text\":\"I joined GetYourGuide in December 2019, just about three months before the pandemic hit. I think in two or three years, looking back at that time and the huge challenge that was put in front of me to build a retention strategy for a travel company in the midst of a pandemic, I will understand what a great experience it was. However at the moment, it definitely didn’t feel like it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f15c08b3c0f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"f15c08b3c0f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Everything was changing so quickly. However, as a company we had a few principles that we felt strongly about that guided us throughout this period. We knew we couldn’t encourage customers to travel right now, so how do we make use of our network of travel guides and resources to bring this travel experience to people’s living rooms? That’s when we launched \"},{\"_key\":\"f15c08b3c0f81\",\"_type\":\"span\",\"marks\":[\"8114237937f7\"],\"text\":\"The World at Home\"},{\"_key\":\"f15c08b3c0f82\",\"_type\":\"span\",\"marks\":[],\"text\":\" campaign, where customers could join virtual activities—bringing our top tours and attractions to customers—even while travel was limited.\"}],\"markDefs\":[{\"_key\":\"8114237937f7\",\"_type\":\"link\",\"href\":\"https://www.getyourguide.com/magazine/the-world-at-home/\"}],\"style\":\"normal\"},{\"_key\":\"c461eab9619b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c461eab9619b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We also took that time to invest in the future and think about how to improve our product and improve how we engage with customers. It was definitely a challenging time to keep engagement high, but that is when Braze technology really came into play. The platform really helped us build segments based on past engagement and adjust the frequency of messages. A lot of these strategies and improvements we will continue to carry on even as we see the industry start to rebound.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71a91fa54d1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"71a91fa54d1d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Unsurprisingly, traffic numbers in the past year plunged, especially when we were in full lockdown. More recently we’ve seen both session data and purchases have increased substantially. In April there was an interesting dichotomy where fewer people were visiting but more people making purchases. Are you seeing any patterns like that, and why do you think that is the case?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"192915e82629\",\"_type\":\"block\",\"children\":[{\"_key\":\"192915e826290\",\"_type\":\"span\",\"marks\":[],\"text\":\"Definitely. We have seen a trend where travelers are spending more on trips because of the decrease in the frequency. COVID also shifted the type of experiences travelers want. Travelers are avoiding crowded indoor attractions like the Louvre of Eiffel Tower. Instead I think we are going to see more of an interest in experiences with smaller groups that are outdoors and adventurous. Oftentimes these activities are more expensive and another reason behind why travelers are willing to spend more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a3cb2617497\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a3cb26174970\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final question. What are your top learnings from the pandemic that will stick with you as a CRM practitioner as a new way of operating?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"160e3a10bb80\",\"_type\":\"block\",\"children\":[{\"_key\":\"160e3a10bb800\",\"_type\":\"span\",\"marks\":[],\"text\":\"Things that were good enough pre-pandemic—including the levels of personalization and automation—may no longer be good enough. Many companies, especially travel companies, have had to set the bar higher to catch the attention and focus more on helping travelers plan incredible experiences or add value to their trip. Something I’m challenging myself on ensuring that we keep the same level of customer obsession post-pandemic. I really believe that an increase in COV is just a natural consequence of how good as a biz you are in building a healthy strong relationship with customers. You can’t only do that through your product, but by prioritizing the overall customer experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05603c66f647\",\"_type\":\"block\",\"children\":[{\"_key\":\"05603c66f6470\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"I couldn’t agree more, and that’s very well said. With that, thank you so much for your time and your insights.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/271d2f48ac093ccb6adba086a93f405401e51e36-1080x1080.png\",\"publishedDate\":\"2021-07-16T10:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cd4be631e5aa66ed226c58dba95d9ad2e7217efa-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Travel and hospitality was one of the worst hit industries by COVID-19. As we head down this road to recovery, having a consistent and clear customer engagement plan will be crucial for travel brands. Our President and CCO recently chatted with GetYourGuide for his “Customer Conversations” series on Linkedin Live, to understand the impact COVID-19 on travel, and why GetYourGuide is poised to emerge stronger than ever.\",\"pageTitle\":\"GetYourGuide on the Travel Industry’s Road to Recovery\",\"slug\":{\"current\":\"getyourguide-on-the-travel-industrys-road-to-recovery\"}},\"title\":\"GetYourGuide on the Travel Industry’s Road to Recovery\"},{\"_id\":\"imported-craft-11783\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"fce2ab337464\",\"_type\":\"block\",\"children\":[{\"_key\":\"fce2ab3374640\",\"_type\":\"span\",\"marks\":[],\"text\":\"Diversity is a major focus for talent acquisition teams these days. Companies across industries are increasingly looking to source and hire a workforce made up of individuals from all demographics—including employees of different gender identities, sexual orientations, races and ethnicities, citizenship statuses, and levels of education.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c4038dbd9b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c4038dbd9b80\",\"_type\":\"span\",\"marks\":[],\"text\":\"We see companies invest in diversity recruitment for a multitude of reasons. It offers employees the opportunity to partner with colleagues who may have different skills, experiences, and points of view. It provides insight into various cultures, giving organizations the chance to better understand the motivations of their team members, partners, and customers. And it can result in further creativity, innovation, and productivity, and therefore, increased profitability.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2570291b36c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2570291b36c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"But building a more diverse workforce doesn’t just happen; it takes hard work and a methodical approach. Companies typically start by identifying and marketing to diverse groups of people in order to broaden their recruiting funnel and increase the odds that they will connect with promising candidates with diverse identities. To ensure that diverse candidates can progress through the overall process, recruiting and HR teams are tasked with auditing the application and interview processes. This work is aimed at discovering, reducing, and (hopefully) eliminating any unconscious biases and unjust practices so each candidate has a fair and equal opportunity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb91f45fe801\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb91f45fe8010\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Prioritizing Diversity Recruitment, the Braze Way\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a603e3820d99\",\"_type\":\"block\",\"children\":[{\"_key\":\"a603e3820d990\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, we’ve been laser-focused on diversity in the months following the launch of our \"},{\"_key\":\"a603e3820d991\",\"_type\":\"span\",\"marks\":[\"86c36200dedd\"],\"text\":\"Braze for ALL diversity and inclusion initiative\"},{\"_key\":\"a603e3820d992\",\"_type\":\"span\",\"marks\":[],\"text\":\". To ensure that we were tackling this priority in a thoughtful way, we first spent a lot of time working through the big questions. Is our company diverse? Are we inclusive? What’s going well that we should keep doing? What pain points do we need to address? And how should we do things differently?\"}],\"markDefs\":[{\"_key\":\"86c36200dedd\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12113\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"509f286df50b\",\"_type\":\"block\",\"children\":[{\"_key\":\"509f286df50b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To talk through all of this, we hosted two open forums for employees, conducted a survey, and held many one-on-one meetings to make sure that we were gathering the information we needed. Our big findings? Based on these conversations and relevant demographic data, we determined that the Braze team wasn’t as diverse as it could be. And that in order to become more diverse, we needed to focus on \"},{\"_key\":\"509f286df50b1\",\"_type\":\"span\",\"marks\":[\"1c35abe0bfe4\"],\"text\":\"recruiting practices\"},{\"_key\":\"509f286df50b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and technology, partnerships and events, and our employer branding.\"}],\"markDefs\":[{\"_key\":\"1c35abe0bfe4\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-9166\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b5d61693db86\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5d61693db860\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Recruiting Practices and Technology\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2bce334cdd3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"2bce334cdd3e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To improve our recruiting practices, Braze gives applicants anonymized take-home tests in order to remove unconscious bias on the part of hiring managers during the interview process. Additionally, we’ve been leveraging a tool that automatically eliminates language that is subtly “gender-coded” so that our job descriptions are neutral and gender-inclusive. We’re also in the process of developing a comprehensive interviewer training for all employees and are aiming to re-engineer our competency-based interviewing model soon.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"36082aa76b73\",\"_type\":\"block\",\"children\":[{\"_key\":\"36082aa76b730\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Partnerships and Events\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4ffede4fbe9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4ffede4fbe90\",\"_type\":\"span\",\"marks\":[],\"text\":\"To help expose Braze to prospective candidates who have been underrepresented on our team, we’ve established partnerships with relevant nonprofits and other organizations over the past year. We’re working closely with \"},{\"_key\":\"d4ffede4fbe91\",\"_type\":\"span\",\"marks\":[\"5066662a8919\"],\"text\":\"Mogul\"},{\"_key\":\"d4ffede4fbe92\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"d4ffede4fbe93\",\"_type\":\"span\",\"marks\":[\"771d05adea46\"],\"text\":\"Women Who Code\"},{\"_key\":\"d4ffede4fbe94\",\"_type\":\"span\",\"marks\":[],\"text\":\" to attract more women to the company, and we recently established a relationship with \"},{\"_key\":\"d4ffede4fbe95\",\"_type\":\"span\",\"marks\":[\"ded5f927f3a6\"],\"text\":\"Jopwell—\"},{\"_key\":\"d4ffede4fbe96\",\"_type\":\"span\",\"marks\":[],\"text\":\"a career advancement platform for Black, Latinx, and Native American job seekers—to assist us in bolstering our racial and ethnic diversity efforts.\"}],\"markDefs\":[{\"_key\":\"5066662a8919\",\"_type\":\"link\",\"href\":\"https://onmogul.com/braze\"},{\"_key\":\"771d05adea46\",\"_type\":\"link\",\"href\":\"https://www.womenwhocode.com/\"},{\"_key\":\"ded5f927f3a6\",\"_type\":\"link\",\"href\":\"https://www.jopwell.com/partners/605\"}],\"style\":\"normal\"},{\"_key\":\"2cde7fcafaa9\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-fc53001aae70c292efa51069c991b561b1ffc6e2-1120x400-jpg\",\"_type\":\"reference\"}},{\"_key\":\"6601a1f1a694\",\"_type\":\"block\",\"children\":[{\"_key\":\"6601a1f1a6940\",\"_type\":\"span\",\"marks\":[],\"text\":\"Last fall, we attended a career fair at the all-women Wellesley College in Massachusetts, as well as the New York City \"},{\"_key\":\"6601a1f1a6941\",\"_type\":\"span\",\"marks\":[\"501d4c9e6508\"],\"text\":\"Lesbians Who Tech\"},{\"_key\":\"6601a1f1a6942\",\"_type\":\"span\",\"marks\":[],\"text\":\" summit, where we targeted gender identity and sexual orientation intersectionality, and were a summit sponsor. As part of our partnership with Women Who Code, we’re planning two events at our headquarters in New York City so attendees can get a firsthand glimpse into our office environment and culture.\"}],\"markDefs\":[{\"_key\":\"501d4c9e6508\",\"_type\":\"link\",\"href\":\"https://lesbianswhotech.org/\"}],\"style\":\"normal\"},{\"_key\":\"11ee3669f88b\",\"_type\":\"block\",\"children\":[{\"_key\":\"11ee3669f88b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Employer Branding\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43110940a8af\",\"_type\":\"block\",\"children\":[{\"_key\":\"43110940a8af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recruiting isn’t just about sourcing candidates and facilitating a fair interview process—it’s also about finding ways to highlight the unique culture and values of the company. To that end, we’ve been partnering closely on a number of other projects with some of the smart and passionate people who make Braze Braze!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13fe8d83f974\",\"_type\":\"block\",\"children\":[{\"_key\":\"13fe8d83f9740\",\"_type\":\"span\",\"marks\":[],\"text\":\"For starters, we recently reworked our \"},{\"_key\":\"13fe8d83f9741\",\"_type\":\"span\",\"marks\":[\"4a00cffb5e9e\"],\"text\":\"careers site\"},{\"_key\":\"13fe8d83f9742\",\"_type\":\"span\",\"marks\":[],\"text\":\" to better showcase life at Braze and make it easier for us to express our employer brand. Braze for ALL has also worked with our marketing team to spotlight Braze team members and their contributions to the company in fun, visual ways via our \"},{\"_key\":\"13fe8d83f9743\",\"_type\":\"span\",\"marks\":[\"0401c634d45b\"],\"text\":\"Brazeball Cards series\"},{\"_key\":\"13fe8d83f9744\",\"_type\":\"span\",\"marks\":[],\"text\":\". As well, we’re utilizing social media, such as \"},{\"_key\":\"13fe8d83f9745\",\"_type\":\"span\",\"marks\":[\"c88983d70b94\"],\"text\":\"Facebook\"},{\"_key\":\"13fe8d83f9746\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"13fe8d83f9747\",\"_type\":\"span\",\"marks\":[\"7ee2ba588225\"],\"text\":\"Twitter\"},{\"_key\":\"13fe8d83f9748\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"13fe8d83f9749\",\"_type\":\"span\",\"marks\":[\"66790f4588d4\"],\"text\":\"Instagram\"},{\"_key\":\"13fe8d83f97410\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"13fe8d83f97411\",\"_type\":\"span\",\"marks\":[\"fafcf22bf43f\"],\"text\":\"LinkedIn\"},{\"_key\":\"13fe8d83f97412\",\"_type\":\"span\",\"marks\":[],\"text\":\", to publicize our activity. Take a look at our “day in the life” content on our Instagram Story—it’s a nice compliment to our Brazeball Cards! Similarly, we’re planning a series of Perspectives articles like this one to detail the work we’re doing on diversity and inclusion as part of our efforts to make Braze for ALL. 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