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class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="sliders-02"><use href="/icons/sprites.svg#sliders-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Audience Sync de Mídia</span></div></a></li></ul></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F980] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 mr-2 xl:mr-0 rounded-md bg-gradient-icon text-white"><svg width="20" height="20" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">BrazeAI™</span><p class="text-md font-normal text-gray-600">Saiba como o BrazeAI™ está incorporado aos recursos em nossa plataforma.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/product/brazeai">Saiba Mais</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/pt-br/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">A Plataforma Braze</span><span class="text-sm font-normal text-gray-600">Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Como Funciona</span><span class="text-sm font-normal text-gray-600">Um detalhamento de nossa pilha de tecnologia verticalmente integrada.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Soluções<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solu--es" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solu--es"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Indústrias</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Varejo e e-Commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Serviços Financeiros</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Turismo</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restaurantes</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze Para</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engenheiros</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee while looking at a laptop computer ." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" 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funciona e quais são os benefícios?" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="h-auto max-h-[352px] w-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd09103aaa8c5a2055f75f93d1a7d38b796f1e0d5-1200x628.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd09103aaa8c5a2055f75f93d1a7d38b796f1e0d5-1200x628.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd09103aaa8c5a2055f75f93d1a7d38b796f1e0d5-1200x628.webp&w=1200&q=75"/></div></div></div></div><div class="container py-[50px] md:py-24"><div class="flex flex-col gap-8 md:flex-row"><div class="w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]"><div class="flex gap-4 text-gray-500 md:sticky md:top-20 md:flex-col"><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg 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overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Equipe Braze</h6></div></div></div><div class="pl-4 md:pl-6 border-l-2 border-gray-300 space-y-4"><h2 class="text-md uppercase tracking-wider text-gray-900">Contents</h2><nav><ul class="flex flex-col gap-2.5"><li class="flex items-center gap-2"><svg width="18" height="18" role="img" aria-label="arrow-down" class="text-gray-600"><use href="/icons/sprites.svg#arrow-down"></use></svg><a href="#h-0aa2abc711a3" class="text-gray-900 hover:text-primary-700 transition-colors leading-relaxed underline decoration-primary-700 underline-offset-2">IA para WhatsApp: quais os benefícios de usar?</a></li></ul></nav></div><div class="flex flex-col gap-6"><h2 id="h-0aa2abc711a3" class="my-4 text-gray-900 lg:text-display-lg">IA para WhatsApp: quais os benefícios de usar?</h2><p>A inteligência artificial <strong>(IA) para WhatsApp</strong> é um recurso que já está presente no dia a dia das pessoas, e a verdade é que a tecnologia pode ser usada para alavancar os resultados de vendas na plataforma, que é bastante usada no comércio.</p><p>A <a href="https://site.cndl.org.br/67-das-empresas-vendem-principalmente-pelo-whatsapp-aponta-pesquisa-cndlspc-brasil/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Câmara Nacional dos Dirigentes Lojistas</a> (CNDL), por exemplo, afirma que 67% das empresas usam o WhatsApp para vender. Essa adoção não é por acaso, já que esta é uma das redes sociais mais populares entre os brasileiros.</p><p>Uma pesquisa da <a href="https://materiais.opinionbox.com/pesquisa-whatsapp-no-brasil" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Opinion Box</a> descobriu que 97% usam o canal pelo menos uma vez por dia, 82% costumam usá-lo para se comunicar com empresas e 68% já fizeram compras pelo aplicativo.</p><p>Mais do que o trabalho manual, é possível aderir às inovações tecnológicas para potencializar o alcance dessa plataforma.</p><p>Inclusive, atualmente, há diversos sistemas de inteligência artificial compatíveis com o WhatsApp, como o da própria Meta e o da Braze, que podem ser usados em conjunto para potencializar os resultados das estratégias de marketing na plataforma.</p><p>Em todo caso, o artigo a seguir explica o que é IA para WhatsApp, seus principais benefícios e usos para as empresas. Confira!</p><p></p><h3 id="h-08bda9f2cf15" class="my-4 text-gray-900">O que é IA para WhatsApp e como funciona?</h3><p>É uma<strong> </strong>ferramenta que se integra à interface de programação (API) do WhatsApp, por meio de sistemas, tanto internos quanto externos, que executam tarefas de forma autônoma. O principal objetivo desse tipo de plataforma é automatizar os processos do <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /canais-de-comunicacao" href="/pt-br/resources/articles/canais-de-comunicacao">canal de comunicação</a> a fim de melhorar a experiência dos usuários.</p><p>Uma IA para WhatsApp pode, por exemplo, ser usada para criar <a href="https://safetec.com.br/inteligencia-artificial/chatbots-inteligentes-no-atendimento-ao-cliente/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">chatbots inteligentes</a> que interagem com os usuários para responder dúvidas simples, como o status de um pedido ou o horário de atendimento presencial de uma loja.</p><p>No geral, a tecnologia usa recursos como o processamento de linguagem natural para compreender a intenção dos usuários e uma base de conhecimento, que pode ser própria ou de terceiros, como os dados sobre os clientes da marca.</p><p>Explicados o conceito e o funcionamento dessa tecnologia, no próximo tópico, confira a lista dos principais benefícios de usar a IA para WhatsApp na sua estratégia de marketing.</p><p></p><h3 id="h-b6c141e00cea" class="my-4 text-gray-900">Quais são os benefícios de usar a IA para WhatsApp na sua marca?</h3><p>Os principais são:</p><ul><li class="mb-2 ml-10 list-disc">aumento da disponibilidade da marca devido ao funcionamento 24/7 dos sistemas;</li><li class="mb-2 ml-10 list-disc">melhora da experiência dos clientes por conta da agilidade no atendimento;</li><li class="mb-2 ml-10 list-disc">aumento das taxas de conversão e de retenção de clientes;</li><li class="mb-2 ml-10 list-disc">redução dos custos relacionados às ações de marketing;</li><li class="mb-2 ml-10 list-disc">tornar a tomada de decisões mais estratégica.</li></ul><p>Entenda melhor logo abaixo!</p><p></p><h4 id="h-4f9e558562e4" class="my-4 text-gray-900">1. Mais disponibilidade</h4><p>Nem sempre é possível estar à disposição para responder às dúvidas dos clientes. Afinal, mesmo que uma <a href="https://blog.bling.com.br/como-montar-loja-virtual-do-zero/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">loja virtual</a> fique disponível para o público 24/7, a equipe de atendimento tem um horário de trabalho estabelecido.</p><p>Nesta situação, a inteligência artificial surge como uma grande aliada ao possibilitar a criação de chatbots, agentes de IA capazes de interagir com os consumidores e responder a solicitações simples, como uma dúvida sobre a disponibilidade de um produto.</p><p>Dessa maneira, a marca consegue atender seu público de forma frequente, sem sobrecarregar o time humano, que pode focar ações de maior valor estratégico, como oferecer um atendimento personalizado ou criar novos argumentos de venda.</p><p></p><h4 id="h-70ab6cd5825e" class="my-4 text-gray-900">2. Experiência aprimorada</h4><p>O aumento da disponibilidade contribui para que os clientes se sintam mais valorizados e, portanto, satisfeitos com o atendimento. Dessa maneira, podem experimentar uma jornada do consumidor mais fluida.</p><p>Atualmente, é possível até mesmo usar os sistemas de IA para WhatsApp para <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /personalizacao-experiencia-cliente" href="/pt-br/resources/articles/personalizacao-experiencia-cliente">personalizar a experiência dos clientes</a>. Esse processo ocorre a partir da análise de dados de todos os pontos de contato e de vendas para compreender o comportamento dos usuários.</p><p>Assim, o sistema usa os insights para ajustar as mensagens ao perfil dos clientes a fim de adequar a comunicação às preferências e necessidades de cada um. Por exemplo, oferecer uma indicação de compra com base no histórico de navegação no aplicativo.</p><p></p><h4 id="h-18ce45686130" class="my-4 text-gray-900">3. Aumento das vendas e da retenção de clientes</h4><p>Atendimentos rápidos e personalizados são um dos principais motivos da conversão de clientes. Inclusive, dados da <a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">McKinsey</a> afirmam que, para 65% dos consumidores, receber promoções alinhadas ao seu perfil é determinante para decidir onde comprar.</p><p>Neste cenário, as ferramentas de IA ajudam a aumentar as vendas, tanto em volume quanto em ticket médio, e ainda a reter mais clientes. Afinal, consumidores satisfeitos dificilmente procurarão a concorrência e têm mais chances de comprar novamente.</p><p></p><h4 id="h-3e4584829b9a" class="my-4 text-gray-900">4. Redução dos custos</h4><p>Automatizar os atendimentos e o disparo de mensagens de marketing também promove a redução dos custos com as campanhas. Afinal, é possível interagir com mais pessoas simultaneamente com mais agilidade.</p><p>Adicionalmente, algumas IAs contam com recursos de criação de mensagens personalizadas, o que ajuda a reduzir a sobrecarga sobre os profissionais responsáveis pela veiculação das campanhas.</p><p></p><h4 id="h-ef4d5e7fcf87" class="my-4 text-gray-900">5. Ajuda para tomar decisões</h4><p>Para concluir este tópico, temos um benefício essencial para toda equipe de marketing: a ajuda para tomar decisões mais estratégicas sobre o futuro das campanhas.</p><p>Esse efeito ocorre porque as plataformas de IA não somente coletam e usam os dados para otimizar os processos, mas também extraem insights e os compilam em relatórios fáceis de compreender.</p><p>Assim, a marca tem acesso a informações relevantes sobre o comportamento dos clientes que podem ser usadas para garantir que as demais ações de marketing sejam cada vez mais direcionadas ao público certo.</p><p>Entendido o porquê dessa tecnologia ser tão vantajosa, é o momento ideal de ver dicas de como usar a IA para WhatsApp. Nos próximos tópicos, veja as possibilidades de aplicação da ferramenta e ainda dicas de boas práticas que podem aumentar as chances de sucesso!</p><p></p><h3 id="h-14bf185a5909" class="my-4 text-gray-900">Como usar a IA para WhatsApp no dia a dia da empresa?</h3><p>As ferramentas podem ser usadas de diversas maneiras. No marketing digital, as aplicações mais comuns tendem a ser:</p><ul><li class="mb-2 ml-10 list-disc">criar conteúdos de marketing com mais agilidade;</li><li class="mb-2 ml-10 list-disc">automatizar e escalar o atendimento ao cliente, inclusive o oferecimento de suporte ao consumidor;</li><li class="mb-2 ml-10 list-disc">qualificar leads com mais precisão;</li><li class="mb-2 ml-10 list-disc">gerenciar o pós-venda.</li></ul><p>Entenda melhor logo abaixo!</p><p></p><h4 id="h-5949c110dff9" class="my-4 text-gray-900">1. Criar conteúdos de marketing</h4><p>As plataformas atuais usam recursos de IA generativa, o que as torna capazes de criar conteúdos novos a partir de comandos. Dessa forma, é possível usá-las para gerar mensagens de boas-vindas para os clientes com poucos cliques.</p><p></p><h4 id="h-63084c7cf9b1" class="my-4 text-gray-900">2. Automatizar e escalar o atendimento ao cliente</h4><p>Como já foi dito, a IA pode, sim, automatizar o atendimento ao cliente. Mas não para por aí, pois as ferramentas também permitem escalar os processos com mais praticidade.</p><p>Ou seja, possibilitam interagir com um volume maior de pessoas simultaneamente sem a necessidade de adquirir novas ferramentas ou contratar mais atendentes, o que agiliza a execução das tarefas.</p><p></p><h4 id="h-0e1446dd8cd1" class="my-4 text-gray-900">3. Qualificar leads com mais precisão</h4><p>Qualificar um lead é avaliar os potenciais clientes e separá-los conforme aqueles com maior chance de se tornarem, de fato, consumidores da marca. Em outras palavras, é o processo de avaliar o grau de preparo de uma pessoa para a compra a fim de direcionar os esforços das equipes de vendas e de marketing.</p><p>Assim, aumentam-se as chances de conversão ao concentrar recursos em quem realmente tende a virar cliente.</p><p>Porém, não significa que os leads não qualificados sejam esquecidos. Pelo contrário, eles podem ser direcionados para uma jornada de nutrição a fim de prepará-los para a abordagem de vendas.</p><p></p><h4 id="h-b43a546394f8" class="my-4 text-gray-900">4. Gerenciar o pós-venda</h4><p>O pós-venda engloba todas as estratégias executadas após o cliente finalizar uma compra e visa mantê-lo satisfeito e fidelizado para que, no futuro, volte a fazer negócios com a marca.</p><p>Aqui, as ferramentas de IA podem ser usadas para enviar, automaticamente, pesquisas de satisfação, oferecer suporte, ofertas de produtos relacionados ou cupons de desconto exclusivos.</p><p>Para complementar esse tópico, é interessante adotar boas práticas que aumentem as chances de sucesso da estratégia de comunicação com IA. Dentre as principais dicas, podemos citar atitudes como:</p><ul><li class="mb-2 ml-10 list-disc">mapear as perguntas frequentes para automatizar as respostas com mais precisão;</li><li class="mb-2 ml-10 list-disc">montar um fluxo de atendimento para criar uma experiência mais fluida;</li><li class="mb-2 ml-10 list-disc">integrar o WhatsApp a uma plataforma de dados dos clientes para ter acesso a informações essenciais para a personalização;</li><li class="mb-2 ml-10 list-disc">escolher uma plataforma de inteligência artificial robusta e que garanta a segurança dos dados dos clientes.</li></ul><p>Você já sabe o que é e quais são as prováveis aplicações dessa ferramenta, e o tópico seguinte é dedicado a explicar se é possível usar a IA para personalizar as mensagens no WhatsApp em escala. Descubra!</p><p></p><h4 id="h-6ecad8d1ccda" class="my-4 text-gray-900">É possível usar a IA para personalizar mensagens no WhatsApp em escala?</h4><p>Sim, porque a ferramenta conecta a interface de programação do WhatsApp ao banco de dados da empresa. Dessa maneira, consegue usar dados sobre os clientes, como nome e histórico de compra, para personalizar diferentes campos das mensagens. Por exemplo, a saudação e o tom de voz.</p><p>Na prática, esse recurso faz com que seja possível criar centenas de mensagens customizadas e que falem diretamente com seus consumidores em poucos segundos.</p><p><strong>Inclusive, temos um artigo que explica como funcionam e quais são as vantagens das <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /mensagem-em-massa-whatsapp" href="/pt-br/resources/articles/mensagem-em-massa-whatsapp">mensagens em massa</a> na plataforma. Aproveite para conferir antes de seguir a leitura para ver três casos de uso de IA para WhatsApp em empresas parceiras da Braze!</strong></p><p></p><h4 id="h-b13cfbe4037a" class="my-4 text-gray-900">Quais são os principais casos de uso de IA para WhatsApp em empresas?</h4><p>Três parceiros da Braze, a Rappi, a Stori e a Circus Group’s Pazza Pasta, adotaram nossa solução de WhatsApp que oferece integração total com recursos de inteligência artificial e alcançaram resultados como aumento das taxas de leitura de mensagens, do ticket médio e de conversões.</p><p>Veja mais detalhes!</p><h4 id="h-1f0a40428b37" class="my-4 text-gray-900">1. Rappi</h4><p>A <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to customers: /rappi-case-study" href="/pt-br/customers/rappi-case-study">Rappi</a> usou a solução para WhatsApp da Braze, que conta com integração com recursos de IA, para personalizar as campanhas e engajar sua audiência. O resultado foi uma taxa de leitura de mensagem acima de 70% e um aumento de 80% nas compras.</p><h4 id="h-726557e52a17" class="my-4 text-gray-900">2. Stori</h4><p>Outro exemplo de sucesso é o da <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to customers: /stori-case-study" href="/pt-br/customers/stori-case-study">Stori</a>, que conseguiu triplicar o <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /engajamento-do-cliente" href="/pt-br/resources/articles/engajamento-do-cliente">engajamento do cliente</a> com o WhatsApp e aumentar o volume de conversões em 26%. A empresa também adotou uma estratégia de aprimoramento contínuo das campanhas a partir da análise dos dados em tempo real.</p><h4 id="h-2b5807ebd170" class="my-4 text-gray-900">3. Circus Group’s Pazza Pasta</h4><p>O <a href="https://www.braze.com/customers/circus-group-pazza-pasta-case-study" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Circus Group’s Pazza Pasta</a> também usou uma ferramenta de WhatsApp integrada à IA e alcançou resultados como compras com ticket médio seis vezes maior do que em outros canais de comunicação e taxa de conversão mais de quatro vezes mais alta.</p><p>A estratégia se baseou na personalização em massa das mensagens, o que permitiu alcançar mais clientes.</p><p>Todos esses cases de sucesso têm em comum um ponto: a solução escolhida para orquestrar suas campanhas. E no próximo tópico, explicamos quais são os benefícios de usar a IA para WhatsApp da Braze na sua empresa. Confira!</p><p></p><h3 id="h-421832cd7d49" class="my-4 text-gray-900">Quais são os benefícios de usar a IA para WhatsApp da Braze?</h3><p>A lista inclui pontos como:</p><ul><li class="mb-2 ml-10 list-disc">aumento das conversões devido aos diálogos dinâmicos que engajam o público;</li><li class="mb-2 ml-10 list-disc">integração de todos os canais de comunicação para uma estratégia de comunicação mais fluida;</li><li class="mb-2 ml-10 list-disc">gerenciamento facilitado da plataforma;</li><li class="mb-2 ml-10 list-disc">personalização completa a partir do uso de gatilhos para adaptar as interações em tempo real;</li><li class="mb-2 ml-10 list-disc">visão completa de cada cliente para tomar decisões mais estratégicas.</li></ul><p>A <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/whatsapp" href="/pt-br/product/whatsapp">ferramenta para WhatsApp da Braze</a> é robusta e se integra perfeitamente à plataforma de engajamento do cliente para criar uma experiência única e relevante a partir do uso de dados dos usuários.</p><p>Promova a personalização em escala do seu WhatsApp com as soluções da Braze. <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /get-started" href="/pt-br/get-started">Entre em contato com nosso time comercial</a> e solicite uma proposta personalizada.</p></div></div><div class="flex w-full shrink-0 grow-0 basis-full flex-col gap-8 md:w-[280px] md:basis-[280px]"><div class="flex flex-col gap-5"><h6 class="text-sm uppercase text-gray-600">Tags relacionadas</h6><div class="flex flex-wrap gap-3 text-sm"><a class="block rounded-2xl border border-gray-300 px-3 font-bold py-1 text-gray-700 hover:text-primary-700" aria-label="Search IA e machine learning tag" href="/pt-br/search?resource=Artigo&topic=IA e machine learning">IA e machine learning</a></div></div><div class="hidden flex-col 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Essa adoção não é por acaso, já que esta é uma das redes sociais mais populares entre os brasileiros.\"]}],[\"$\",\"p\",null,{\"children\":[\"Uma pesquisa da \",[\"$\",\"a\",null,{\"href\":\"https://materiais.opinionbox.com/pesquisa-whatsapp-no-brasil\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Opinion Box\"]}],\" descobriu que 97% usam o canal pelo menos uma vez por dia, 82% costumam usá-lo para se comunicar com empresas e 68% já fizeram compras pelo aplicativo.\"]}],[\"$\",\"p\",null,{\"children\":[\"Mais do que o trabalho manual, é possível aderir às inovações tecnológicas para potencializar o alcance dessa plataforma.\"]}],[\"$\",\"p\",null,{\"children\":[\"Inclusive, atualmente, há diversos sistemas de inteligência artificial compatíveis com o WhatsApp, como o da própria Meta e o da Braze, que podem ser usados em conjunto para potencializar os resultados das estratégias de marketing na plataforma.\"]}],[\"$\",\"p\",null,{\"children\":[\"Em todo caso, o artigo a seguir explica o que é IA para WhatsApp, seus principais benefícios e usos para as empresas. 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O principal objetivo desse tipo de plataforma é automatizar os processos do \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/canais-de-comunicacao\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /canais-de-comunicacao\",\"children\":[\"canal de comunicação\"]}],\" a fim de melhorar a experiência dos usuários.\"]}],[\"$\",\"p\",null,{\"children\":[\"Uma IA para WhatsApp pode, por exemplo, ser usada para criar \",[\"$\",\"a\",null,{\"href\":\"https://safetec.com.br/inteligencia-artificial/chatbots-inteligentes-no-atendimento-ao-cliente/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"chatbots inteligentes\"]}],\" que interagem com os usuários para responder dúvidas simples, como o status de um pedido ou o horário de atendimento presencial de uma loja.\"]}],[\"$\",\"p\",null,{\"children\":[\"No geral, a tecnologia usa recursos como o processamento de linguagem natural para compreender a intenção dos usuários e uma base de conhecimento, que pode ser própria ou de terceiros, como os dados sobre os clientes da marca.\"]}],[\"$\",\"p\",null,{\"children\":[\"Explicados o conceito e o funcionamento dessa tecnologia, no próximo tópico, confira a lista dos principais benefícios de usar a IA para WhatsApp na sua estratégia de marketing.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h3\",null,{\"id\":\"h-b6c141e00cea\",\"className\":\"my-4 text-gray-900\",\"children\":[\"Quais são os benefícios de usar a IA para WhatsApp na sua marca?\"]}],[\"$\",\"p\",null,{\"children\":[\"Os principais são:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"aumento da disponibilidade da marca devido ao funcionamento 24/7 dos sistemas;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"melhora da experiência dos clientes por conta da agilidade no atendimento;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"aumento das taxas de conversão e de retenção de clientes;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"redução dos custos relacionados às ações de marketing;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"tornar a tomada de decisões mais estratégica.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Entenda melhor logo abaixo!\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-4f9e558562e4\",\"className\":\"my-4 text-gray-900\",\"children\":[\"1. Mais disponibilidade\"]}],[\"$\",\"p\",null,{\"children\":[\"Nem sempre é possível estar à disposição para responder às dúvidas dos clientes. Afinal, mesmo que uma \",[\"$\",\"a\",null,{\"href\":\"https://blog.bling.com.br/como-montar-loja-virtual-do-zero/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"loja virtual\"]}],\" fique disponível para o público 24/7, a equipe de atendimento tem um horário de trabalho estabelecido.\"]}],[\"$\",\"p\",null,{\"children\":[\"Nesta situação, a inteligência artificial surge como uma grande aliada ao possibilitar a criação de chatbots, agentes de IA capazes de interagir com os consumidores e responder a solicitações simples, como uma dúvida sobre a disponibilidade de um produto.\"]}],[\"$\",\"p\",null,{\"children\":[\"Dessa maneira, a marca consegue atender seu público de forma frequente, sem sobrecarregar o time humano, que pode focar ações de maior valor estratégico, como oferecer um atendimento personalizado ou criar novos argumentos de venda.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-70ab6cd5825e\",\"className\":\"my-4 text-gray-900\",\"children\":[\"2. Experiência aprimorada\"]}],[\"$\",\"p\",null,{\"children\":[\"O aumento da disponibilidade contribui para que os clientes se sintam mais valorizados e, portanto, satisfeitos com o atendimento. Dessa maneira, podem experimentar uma jornada do consumidor mais fluida.\"]}],[\"$\",\"p\",null,{\"children\":[\"Atualmente, é possível até mesmo usar os sistemas de IA para WhatsApp para \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/personalizacao-experiencia-cliente\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /personalizacao-experiencia-cliente\",\"children\":[\"personalizar a experiência dos clientes\"]}],\". Esse processo ocorre a partir da análise de dados de todos os pontos de contato e de vendas para compreender o comportamento dos usuários.\"]}],[\"$\",\"p\",null,{\"children\":[\"Assim, o sistema usa os insights para ajustar as mensagens ao perfil dos clientes a fim de adequar a comunicação às preferências e necessidades de cada um. Por exemplo, oferecer uma indicação de compra com base no histórico de navegação no aplicativo.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-18ce45686130\",\"className\":\"my-4 text-gray-900\",\"children\":[\"3. Aumento das vendas e da retenção de clientes\"]}],[\"$\",\"p\",null,{\"children\":[\"Atendimentos rápidos e personalizados são um dos principais motivos da conversão de clientes. Inclusive, dados da \",[\"$\",\"a\",null,{\"href\":\"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"McKinsey\"]}],\" afirmam que, para 65% dos consumidores, receber promoções alinhadas ao seu perfil é determinante para decidir onde comprar.\"]}],[\"$\",\"p\",null,{\"children\":[\"Neste cenário, as ferramentas de IA ajudam a aumentar as vendas, tanto em volume quanto em ticket médio, e ainda a reter mais clientes. Afinal, consumidores satisfeitos dificilmente procurarão a concorrência e têm mais chances de comprar novamente.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-3e4584829b9a\",\"className\":\"my-4 text-gray-900\",\"children\":[\"4. Redução dos custos\"]}],[\"$\",\"p\",null,{\"children\":[\"Automatizar os atendimentos e o disparo de mensagens de marketing também promove a redução dos custos com as campanhas. Afinal, é possível interagir com mais pessoas simultaneamente com mais agilidade.\"]}],[\"$\",\"p\",null,{\"children\":[\"Adicionalmente, algumas IAs contam com recursos de criação de mensagens personalizadas, o que ajuda a reduzir a sobrecarga sobre os profissionais responsáveis pela veiculação das campanhas.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-ef4d5e7fcf87\",\"className\":\"my-4 text-gray-900\",\"children\":[\"5. Ajuda para tomar decisões\"]}],[\"$\",\"p\",null,{\"children\":[\"Para concluir este tópico, temos um benefício essencial para toda equipe de marketing: a ajuda para tomar decisões mais estratégicas sobre o futuro das campanhas.\"]}],[\"$\",\"p\",null,{\"children\":[\"Esse efeito ocorre porque as plataformas de IA não somente coletam e usam os dados para otimizar os processos, mas também extraem insights e os compilam em relatórios fáceis de compreender.\"]}],[\"$\",\"p\",null,{\"children\":[\"Assim, a marca tem acesso a informações relevantes sobre o comportamento dos clientes que podem ser usadas para garantir que as demais ações de marketing sejam cada vez mais direcionadas ao público certo.\"]}],[\"$\",\"p\",null,{\"children\":[\"Entendido o porquê dessa tecnologia ser tão vantajosa, é o momento ideal de ver dicas de como usar a IA para WhatsApp. Nos próximos tópicos, veja as possibilidades de aplicação da ferramenta e ainda dicas de boas práticas que podem aumentar as chances de sucesso!\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h3\",null,{\"id\":\"h-14bf185a5909\",\"className\":\"my-4 text-gray-900\",\"children\":[\"Como usar a IA para WhatsApp no dia a dia da empresa?\"]}],[\"$\",\"p\",null,{\"children\":[\"As ferramentas podem ser usadas de diversas maneiras. No marketing digital, as aplicações mais comuns tendem a ser:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"criar conteúdos de marketing com mais agilidade;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"automatizar e escalar o atendimento ao cliente, inclusive o oferecimento de suporte ao consumidor;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"qualificar leads com mais precisão;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"gerenciar o pós-venda.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Entenda melhor logo abaixo!\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-5949c110dff9\",\"className\":\"my-4 text-gray-900\",\"children\":[\"1. Criar conteúdos de marketing\"]}],[\"$\",\"p\",null,{\"children\":[\"As plataformas atuais usam recursos de IA generativa, o que as torna capazes de criar conteúdos novos a partir de comandos. Dessa forma, é possível usá-las para gerar mensagens de boas-vindas para os clientes com poucos cliques.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-63084c7cf9b1\",\"className\":\"my-4 text-gray-900\",\"children\":[\"2. Automatizar e escalar o atendimento ao cliente\"]}],[\"$\",\"p\",null,{\"children\":[\"Como já foi dito, a IA pode, sim, automatizar o atendimento ao cliente. Mas não para por aí, pois as ferramentas também permitem escalar os processos com mais praticidade.\"]}],[\"$\",\"p\",null,{\"children\":[\"Ou seja, possibilitam interagir com um volume maior de pessoas simultaneamente sem a necessidade de adquirir novas ferramentas ou contratar mais atendentes, o que agiliza a execução das tarefas.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-0e1446dd8cd1\",\"className\":\"my-4 text-gray-900\",\"children\":[\"3. Qualificar leads com mais precisão\"]}],[\"$\",\"p\",null,{\"children\":[\"Qualificar um lead é avaliar os potenciais clientes e separá-los conforme aqueles com maior chance de se tornarem, de fato, consumidores da marca. Em outras palavras, é o processo de avaliar o grau de preparo de uma pessoa para a compra a fim de direcionar os esforços das equipes de vendas e de marketing.\"]}],[\"$\",\"p\",null,{\"children\":[\"Assim, aumentam-se as chances de conversão ao concentrar recursos em quem realmente tende a virar cliente.\"]}],[\"$\",\"p\",null,{\"children\":[\"Porém, não significa que os leads não qualificados sejam esquecidos. Pelo contrário, eles podem ser direcionados para uma jornada de nutrição a fim de prepará-los para a abordagem de vendas.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-b43a546394f8\",\"className\":\"my-4 text-gray-900\",\"children\":[\"4. Gerenciar o pós-venda\"]}],[\"$\",\"p\",null,{\"children\":[\"O pós-venda engloba todas as estratégias executadas após o cliente finalizar uma compra e visa mantê-lo satisfeito e fidelizado para que, no futuro, volte a fazer negócios com a marca.\"]}],[\"$\",\"p\",null,{\"children\":[\"Aqui, as ferramentas de IA podem ser usadas para enviar, automaticamente, pesquisas de satisfação, oferecer suporte, ofertas de produtos relacionados ou cupons de desconto exclusivos.\"]}],[\"$\",\"p\",null,{\"children\":[\"Para complementar esse tópico, é interessante adotar boas práticas que aumentem as chances de sucesso da estratégia de comunicação com IA. Dentre as principais dicas, podemos citar atitudes como:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"mapear as perguntas frequentes para automatizar as respostas com mais precisão;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"montar um fluxo de atendimento para criar uma experiência mais fluida;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"integrar o WhatsApp a uma plataforma de dados dos clientes para ter acesso a informações essenciais para a personalização;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"escolher uma plataforma de inteligência artificial robusta e que garanta a segurança dos dados dos clientes.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Você já sabe o que é e quais são as prováveis aplicações dessa ferramenta, e o tópico seguinte é dedicado a explicar se é possível usar a IA para personalizar as mensagens no WhatsApp em escala. Descubra!\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-6ecad8d1ccda\",\"className\":\"my-4 text-gray-900\",\"children\":[\"É possível usar a IA para personalizar mensagens no WhatsApp em escala?\"]}],[\"$\",\"p\",null,{\"children\":[\"Sim, porque a ferramenta conecta a interface de programação do WhatsApp ao banco de dados da empresa. Dessa maneira, consegue usar dados sobre os clientes, como nome e histórico de compra, para personalizar diferentes campos das mensagens. Por exemplo, a saudação e o tom de voz.\"]}],[\"$\",\"p\",null,{\"children\":[\"Na prática, esse recurso faz com que seja possível criar centenas de mensagens customizadas e que falem diretamente com seus consumidores em poucos segundos.\"]}],[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Inclusive, temos um artigo que explica como funcionam e quais são as vantagens das \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/mensagem-em-massa-whatsapp\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /mensagem-em-massa-whatsapp\",\"children\":[\"mensagens em massa\"]}],\" na plataforma. Aproveite para conferir antes de seguir a leitura para ver três casos de uso de IA para WhatsApp em empresas parceiras da Braze!\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h4\",null,{\"id\":\"h-b13cfbe4037a\",\"className\":\"my-4 text-gray-900\",\"children\":[\"Quais são os principais casos de uso de IA para WhatsApp em empresas?\"]}],[\"$\",\"p\",null,{\"children\":[\"Três parceiros da Braze, a Rappi, a Stori e a Circus Group’s Pazza Pasta, adotaram nossa solução de WhatsApp que oferece integração total com recursos de inteligência artificial e alcançaram resultados como aumento das taxas de leitura de mensagens, do ticket médio e de conversões.\"]}],[\"$\",\"p\",null,{\"children\":[\"Veja mais detalhes!\"]}],[\"$\",\"h4\",null,{\"id\":\"h-1f0a40428b37\",\"className\":\"my-4 text-gray-900\",\"children\":[\"1. Rappi\"]}],[\"$\",\"p\",null,{\"children\":[\"A \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/customers/rappi-case-study\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to customers: /rappi-case-study\",\"children\":[\"Rappi\"]}],\" usou a solução para WhatsApp da Braze, que conta com integração com recursos de IA, para personalizar as campanhas e engajar sua audiência. O resultado foi uma taxa de leitura de mensagem acima de 70% e um aumento de 80% nas compras.\"]}],[\"$\",\"h4\",null,{\"id\":\"h-726557e52a17\",\"className\":\"my-4 text-gray-900\",\"children\":[\"2. Stori\"]}],[\"$\",\"p\",null,{\"children\":[\"Outro exemplo de sucesso é o da \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/customers/stori-case-study\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to customers: /stori-case-study\",\"children\":[\"Stori\"]}],\", que conseguiu triplicar o \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/engajamento-do-cliente\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /engajamento-do-cliente\",\"children\":[\"engajamento do cliente\"]}],\" com o WhatsApp e aumentar o volume de conversões em 26%. A empresa também adotou uma estratégia de aprimoramento contínuo das campanhas a partir da análise dos dados em tempo real.\"]}],[\"$\",\"h4\",null,{\"id\":\"h-2b5807ebd170\",\"className\":\"my-4 text-gray-900\",\"children\":[\"3. Circus Group’s Pazza Pasta\"]}],[\"$\",\"p\",null,{\"children\":[\"O \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/customers/circus-group-pazza-pasta-case-study\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Circus Group’s Pazza Pasta\"]}],\" também usou uma ferramenta de WhatsApp integrada à IA e alcançou resultados como compras com ticket médio seis vezes maior do que em outros canais de comunicação e taxa de conversão mais de quatro vezes mais alta.\"]}],[\"$\",\"p\",null,{\"children\":[\"A estratégia se baseou na personalização em massa das mensagens, o que permitiu alcançar mais clientes.\"]}],[\"$\",\"p\",null,{\"children\":[\"Todos esses cases de sucesso têm em comum um ponto: a solução escolhida para orquestrar suas campanhas. E no próximo tópico, explicamos quais são os benefícios de usar a IA para WhatsApp da Braze na sua empresa. Confira!\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"h3\",null,{\"id\":\"h-421832cd7d49\",\"className\":\"my-4 text-gray-900\",\"children\":[\"Quais são os benefícios de usar a IA para WhatsApp da Braze?\"]}],[\"$\",\"p\",null,{\"children\":[\"A lista inclui pontos como:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"aumento das conversões devido aos diálogos dinâmicos que engajam o público;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"integração de todos os canais de comunicação para uma estratégia de comunicação mais fluida;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"gerenciamento facilitado da plataforma;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"personalização completa a partir do uso de gatilhos para adaptar as interações em tempo real;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"visão completa de cada cliente para tomar decisões mais estratégicas.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"A \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/whatsapp\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/whatsapp\",\"children\":[\"ferramenta para WhatsApp da Braze\"]}],\" é robusta e se integra perfeitamente à plataforma de engajamento do cliente para criar uma experiência única e relevante a partir do uso de dados dos usuários.\"]}],[\"$\",\"p\",null,{\"children\":[\"Promova a personalização em escala do seu WhatsApp com as soluções da Braze. \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/get-started\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /get-started\",\"children\":[\"Entre em contato com nosso time comercial\"]}],\" e solicite uma proposta personalizada.\"]}]]}],null]}],[\"$\",\"div\",null,{\"className\":\"flex w-full shrink-0 grow-0 basis-full flex-col gap-8 md:w-[280px] md:basis-[280px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-5\",\"children\":[[\"$\",\"h6\",null,{\"className\":\"text-sm uppercase text-gray-600\",\"children\":\"Tags relacionadas\"}],[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 text-sm\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",\"$undefined\",[[\"$\",\"$L2a\",\"0\",{\"href\":\"/pt-br/search?resource=Artigo\u0026topic=IA e machine learning\",\"className\":\"block rounded-2xl border border-gray-300 px-3 font-bold py-1 text-gray-700 hover:text-primary-700\",\"aria-label\":\"Search IA e machine learning tag\",\"children\":\"IA e machine learning\"}]],\"$undefined\"]}]]}],[\"$\",\"div\",null,{\"className\":\"hidden flex-col gap-8 bg-white 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