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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/technology-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to gemini" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/technology-partners/gemini">Google Gemini</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Google Gemini","item":"https://www.braze.com/partners/technology-partners/gemini"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Google Gemini" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9b6a6e733908f9187bdabc7cce6c8d2460c2efd0-580x162.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9b6a6e733908f9187bdabc7cce6c8d2460c2efd0-580x162.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9b6a6e733908f9187bdabc7cce6c8d2460c2efd0-580x162.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Google Gemini</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Additional+Channels+%26+Extensions">Additional Channels & Extensions</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/ai_model_providers/google_gemini">View Documentation</a><a href="https://gemini.google.com" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Google Gemini?</h3><div class="flex flex-col gap-6"><p>Google Gemini is Google’s family of AI models that combines advanced reasoning across text, code, and images to help brands deliver smarter, more personalized experiences.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Use your own Google Gemini API key to access Gemini models with BrazeAI™ features.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 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width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fedb0704eab66ee7091c719953f031acdffc2e087-3000x3000.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fedb0704eab66ee7091c719953f031acdffc2e087-3000x3000.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fedb0704eab66ee7091c719953f031acdffc2e087-3000x3000.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="text-display-xs font-bold">What Android 15 Means for Customer Engagement</h4><span class="text-sm font-bold text-gray-500">May 30, 2024</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span 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Instead of scanning individual emails, Gmail users with Google AI Pro and Ultra subscriptions can now rely on AI to summarize long threads, highlight messages that require action, and answer questions about what matters most in their inbox. As a result, users may interact with Gemini’s interpretation of an email before actually engaging with the email itself. 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AI will group and summarize alerts so users can understand what’s happening without being interrupted by every individual message.\"}],\"markDefs\":[{\"_key\":\"d7b311638d1e\",\"_type\":\"link\",\"href\":\"https://blog.google/products-and-platforms/platforms/android/android-16-december/\"}],\"style\":\"normal\"},{\"_key\":\"de1bc5016151\",\"_type\":\"richImage\",\"alt\":\"Two smartphones displaying Android notifications, with one showing the lock screen and the other the quick settings panel.\",\"asset\":{\"_ref\":\"image-d0389a1d2ae3ac260eb10ebb409f57e59a6dce64-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c933f5a571bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"e20cf76e2c49\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\nFor marketers, the implications mirror what’s happening in email. Notifications that don’t convey immediate or personal value are more likely to be bundled, delayed, or ignored by users entirely. The opening line of a push notification carries even more weight when AI decides whether it deserves attention. Once again, relevance determines visibility.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e943998eed09\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c996c53c079\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What this shift means for modern engagement strategies\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7275b30ad779\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1642737849d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Across email and mobile, Google is reinforcing the same message: Your communication has to \"},{\"_key\":\"61b7e5ce7dfd\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"earn\"},{\"_key\":\"f14834d18b7b\",\"_type\":\"span\",\"marks\":[],\"text\":\" its place by delivering clear, timely value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"943b921ff43e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f39c97398b47\",\"_type\":\"span\",\"marks\":[],\"text\":\"It might feel like a loss of control over your message, but try to reframe it as an opportunity: when AI reduces noise, high-quality communication stands out more clearly. 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The new browser effectively replaces the “search” functionality of Chrome with a new “chat” approach, allowing users to carry out two-way chat conversations from the address bar. This advances OpenAI’s efforts to make chat the default way that today’s consumers find information, rather than just receiving a static list of curated websites.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb2f2a0f11be\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e7f95ac4e5c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How OpenAI is leveraging ChatGPT within the browsing experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d5d1adcfa950\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6d95bc4bc49\",\"_type\":\"span\",\"marks\":[],\"text\":\"In its \"},{\"_key\":\"6fdc1cf569c2\",\"_type\":\"span\",\"marks\":[\"29248500fec9\"],\"text\":\"announcement blog post\"},{\"_key\":\"0027568f103e\",\"_type\":\"span\",\"marks\":[],\"text\":\", OpenAI noted that the launch of its browser was part of an ongoing expansion of ChatGPT as a platform across a wider and wider range of different touchpoints, channels, and experiences. However, ChatGPT Atlas has some notable differences both from traditional web browsers and from ChatGPT’s usual interface, reflecting the fact that leveraging generative AI within the context of a browser sometimes requires a new approach:\"}],\"markDefs\":[{\"_key\":\"29248500fec9\",\"_type\":\"link\",\"href\":\"https://openai.com/index/introducing-chatgpt-atlas/\"}],\"style\":\"normal\"},{\"_key\":\"11627cf4a4e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9d183b341a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Memories: \"},{\"_key\":\"176d84555a9b\",\"_type\":\"span\",\"marks\":[],\"text\":\"While the browser is able to remember information about user sessions, typed inputs, and other interactions, it also requires users to opt in to having that data leveraged to train their model, allowing them to decide what information they do and don’t want included.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"48f895d6479f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6f58bb8110a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Splitscreen “Ask ChatGPT”: \"},{\"_key\":\"23d879a8522c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The browser includes a ChatGPT sidebar that allows users to seamlessly summarize what they’re seeing, carry out tasks, or call up additional information, all without leaving the page they’re viewing.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e19e4aefb9dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c90bf0adb8e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Click-based collaboration: \"},{\"_key\":\"2085cc5dbb18\",\"_type\":\"span\",\"marks\":[],\"text\":\"This functionality allows web users to click on different aspects of web pages and experiences to easily leverage ChatGPT to fill out forms, draft emails, and summarize content as needed.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"846c2231787e\",\"_type\":\"block\",\"children\":[{\"_key\":\"388904186577\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Agent mode: \"},{\"_key\":\"5f0d0b837280\",\"_type\":\"span\",\"marks\":[],\"text\":\"For OpenAI premium subscribers, ChatGPT Atlas can automate tasks from within the browser interface (such as making purchases or booking flights); however, the browser will not allow ChatGPT to run code, download files, add extensions, or access other apps on a user’s computer, minimizing potential security risks.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"07b125e860d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e7d4eab1c39\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How ChatGPT Atlas may impact marketing strategies\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"aa61a66e96e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"93f5d4b71de6\",\"_type\":\"span\",\"marks\":[],\"text\":\"In just a few short years, ChatGPT and other forms of AI have already had an outsized impact on the digital landscape, with \"},{\"_key\":\"b0813dd23bae\",\"_type\":\"span\",\"marks\":[\"4b587f3677b9\"],\"text\":\"52% of new articles on the internet written by AI\"},{\"_key\":\"c582540efdd4\",\"_type\":\"span\",\"marks\":[],\"text\":\" (but not this one!) and \"},{\"_key\":\"f0f296251382\",\"_type\":\"span\",\"marks\":[\"17eb7ffb1a7b\"],\"text\":\"50% of consumers already using AI-powered search\"},{\"_key\":\"d77c0c9a538b\",\"_type\":\"span\",\"marks\":[],\"text\":\". The introduction of ChatGPT Atlas has the potential to supercharge this evolution, reshaping how brands interact with their customers on the web and making generative AI a central pillar in the modern consumer experience.\"}],\"markDefs\":[{\"_key\":\"4b587f3677b9\",\"_type\":\"link\",\"href\":\"https://www.axios.com/2025/10/14/ai-generated-writing-humans\"},{\"_key\":\"17eb7ffb1a7b\",\"_type\":\"link\",\"href\":\"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/new-front-door-to-the-internet-winning-in-the-age-of-ai-search\"}],\"style\":\"normal\"},{\"_key\":\"cecd81712e4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d265f395aa9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some likely impacts include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ad1df597fe3\",\"_type\":\"block\",\"children\":[{\"_key\":\"054b8d17b862\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI-friendly websites will become even more important\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e58bc551f853\",\"_type\":\"block\",\"children\":[{\"_key\":\"6fcd81a22021\",\"_type\":\"span\",\"marks\":[],\"text\":\"With ChatGPT Atlas, more consumers will begin experiencing the majority of their time on the web through a specifically AI-centric lens, informing not just what pages and information they see, but how they interact with those web properties. That’s going to put more pressure on brands to ensure that their websites and landing pages are built in thoughtful, AI-friendly ways, allowing for effective answer engine optimization (AEO) that will make them more discoverable by ChatGPT and its competitors. In addition, brands will face pressure to ensure that the actions they allow customers to take are compatible with OpenAI’s agentic flows, as the introduction of ChatGPT Atlas will likely increase the usage of ChatGPT-powered agents on the web.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b440422c2841\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5a7d76f5568\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The move from third-party to first-party data will accelerate\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a55efb4071aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2e4811b34dc\",\"_type\":\"span\",\"marks\":[],\"text\":\"As more browsers (though, crucially, \"},{\"_key\":\"a9f605d8509a\",\"_type\":\"span\",\"marks\":[\"8b019330b469\"],\"text\":\"not Chrome\"},{\"_key\":\"d1eecab7141a\",\"_type\":\"span\",\"marks\":[],\"text\":\") have deprecated third-party cookies, companies around the world have had to rethink their data strategy, with many choosing to re-center their marketing efforts around first-party data instead. With ChatGPT Atlas attempting to re-center the web browsing experience around a generative AI-powered chat experience rather than traditional search, brands who have gone all-in on marketing strategies built around third-party data and search-focused AdTech will be at a competitive disadvantage, unable to understand and reach their audiences as effectively as they once did in a pre-GenAI world. That will make embracing first-party data more important, both within the context of OpenAI’s ecosystem and beyond.\"}],\"markDefs\":[{\"_key\":\"8b019330b469\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/why-googles-retreat-on-cookie-deprecation-wont-slow-the-shift-to-a-first-party-future\"}],\"style\":\"normal\"},{\"_key\":\"043fbd6aa890\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d8ae7b960a8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Understanding (and engaging) customers across touchpoints will be crucial\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4b41ef483f45\",\"_type\":\"block\",\"children\":[{\"_key\":\"3458130d303d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Like Google and Meta before them, OpenAI is hard at work creating a compelling, highly sticky digital ecosystem that is designed to maximize user engagement. As the company’s audience grows, both within the traditional ChatGPT interface and among web users with the launch of ChatGPT Atlas, those individuals will likely carry out more of their digital engagement within that ecosystem, making it essential for the brands that sell to them to get a deeper understanding of their behavior within those key contexts. Thankfully, OpenAI’s support for a framework for custom apps that \"},{\"_key\":\"be9db066adbb\",\"_type\":\"span\",\"marks\":[\"7c8ed802e705\"],\"text\":\"allows for deeper understanding of its users and in-experience messaging\"},{\"_key\":\"6ebd318cc5ac\",\"_type\":\"span\",\"marks\":[],\"text\":\" makes that possible, empowering brands to expand the first-party relationships they already have with their mobile app users to include ChatGPT. Brands will need to take a similar approach to ChatGPT Atlas, leveraging web SDKs to better understand how users are engaging with the AI-powered browser and to reach them with direct, personalized messages that provide concrete value. 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That, in turn, provides a highly valuable stream of first-party data that can be used to personalize and tailor websites and other web experiences to each user as they engage, even when that engagement comes in the context of a ChatGPT conversation. In addition, because the Braze Web SDK is designed to support direct customer messaging capabilities, brands that implement it will be able to reach ChatGPT Atlas users right away across a range of different channels, including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f51140a880a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"36b4fe44fdc5\",\"_type\":\"span\",\"marks\":[\"4003ab0c1a6d\"],\"text\":\"Banners\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"4003ab0c1a6d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/introducing-banners-messaging-channel\"}],\"style\":\"normal\"},{\"_key\":\"eed09eacf30a\",\"_type\":\"block\",\"children\":[{\"_key\":\"05a79378a4f3\",\"_type\":\"span\",\"marks\":[\"8ab7d4bc024c\"],\"text\":\"In-browser messages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"8ab7d4bc024c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-an-in-browser-message-anyway\"}],\"style\":\"normal\"},{\"_key\":\"f984591e7437\",\"_type\":\"block\",\"children\":[{\"_key\":\"d81402a47e5f\",\"_type\":\"span\",\"marks\":[\"75429ee54d3f\"],\"text\":\"Web Content Cards\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"75429ee54d3f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/why-content-cards-are-important-for-your-cross-channel-strategy\"}],\"style\":\"normal\"},{\"_key\":\"54d1574c6dea\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b1ddf2f65ec\",\"_type\":\"span\",\"marks\":[\"f358bcde424a\"],\"text\":\"Web push notifications\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"f358bcde424a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/web-messaging\"}],\"style\":\"normal\"},{\"_key\":\"f60c7d25c0bb\",\"_type\":\"richImage\",\"alt\":\"A browser window displays a webpage with a Braze pop-up notification for \\\"ChatGPT Atlas.\\\"\",\"asset\":{\"_ref\":\"image-340adeb34d04a556e738e5ce8547bc4dd7bb85bb-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"2a5212cd478f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3e764afaf3a\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"In-browser messages powered by the Braze Web SDK allow marketers to communicate directly with web visitors within the ChatGPT Atlas browser\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"704cec4b78a5\",\"_type\":\"richImage\",\"alt\":\"A web browser displays the Braze website with a pop-up modal asking \\\"Where do you want to have conversations with your customers?\\\" with multiple channel options.\",\"asset\":{\"_ref\":\"image-deded6df56d6fa3ab5d461d3fe1da020be2992a3-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"985914045dc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab80bb1ff849\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Marketers can leverage the Braze Web SDK to get a better understanding of user preferences via tools like in-browser surveys\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5631a8b6fda\",\"_type\":\"richImage\",\"alt\":\"A web browser displaying the Braze website \\\"Rewrite the rules of customer engagement with AI\\\" with a \\\"Hey, ChatGPT Atlas\\\" chatbot pop-up.\",\"asset\":{\"_ref\":\"image-e7fd28742e44faef776b4086e8db99dbaf2b92e6-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"7f145f81555a\",\"_type\":\"block\",\"children\":[{\"_key\":\"c858cb4c1edc\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Content Cards powered by the Braze Web SDK support unobtrusive, persistent messaging that helps keep users informed without overwhelming them\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d397894a486\",\"_type\":\"block\",\"children\":[{\"_key\":\"03eb96aeb785\",\"_type\":\"span\",\"marks\":[],\"text\":\"By taking advantage of the \"},{\"_key\":\"cda42fd180b7\",\"_type\":\"span\",\"marks\":[\"0ba60abd0355\"],\"text\":\"Braze Web SDK\"},{\"_key\":\"e2c4a7da4444\",\"_type\":\"span\",\"marks\":[],\"text\":\", brands can get a powerful headstart when it comes to taking full advantage of ChatGPT Atlas to support their customer engagement efforts. With ChatGPT and other AI assistants and tools on the rise, marketers who don’t take steps to understand how their audiences are engaging with these popular touchpoints risk key blind spots that could undermine their ability to connect effectively with customers and drive stronger results over time.\"}],\"markDefs\":[{\"_key\":\"0ba60abd0355\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_integration_guides/web/initial_sdk_setup/\"}],\"style\":\"normal\"},{\"_key\":\"344909023d0f\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d5cb12c68e6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3059e9419c99\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c2e476d5e98\",\"_type\":\"span\",\"marks\":[],\"text\":\"While the launch of ChatGPT Atlas is only part of a larger effort by OpenAI, it represents another step forward toward a future where chat-based GenAI plays a central role in helping us all gather, process, and take action on a world of information. This evolution makes it more important than ever for brands to ensure that their customer engagement efforts are thoughtful, effective, and highly relevant to the people receiving them, something that requires marketers to optimize the customer journey for each of their users and to adjust the experiences they receive as consumer preferences evolve.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b853ff5e59a\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ee03586085a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is built to help brands navigate this landscape successfully, supporting everything from web push notifications sent via ChatGPT Atlas to a cross-channel flow of messages across email and SMS that are enriched and personalized with chat data gathered within ChatGPT. Making sure that each individual gets the right messages and experiences for them at the appropriate times doesn’t just make for better marketing results; it helps to build trust and support the kind of long-lasting customer relationships that customer engagement success is based on.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb12aa7c6b41\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d63a3361974\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"If you’re interested in integrating the Braze Web SDK in order to support enriched user profiles and 1:1 communication in connection with ChatGPT Atlas, check out our \"},{\"_key\":\"1cf27f7a14e6\",\"_type\":\"span\",\"marks\":[\"5838ceaddf7d\",\"em\"],\"text\":\"Integrating the Braze SDK developer guide\"},{\"_key\":\"a62c65804849\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"5838ceaddf7d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_integration_guides/web/initial_sdk_setup/\"}],\"style\":\"normal\"},{\"_key\":\"d15db0c6edc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"da0e30e8ac12\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f34212c2f79c\",\"_type\":\"block\",\"children\":[{\"_key\":\"8de3c85875fd\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-looking statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b7fca4bea5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"883df80ea775\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/df716961a8685690c296656711fa4406e87ceb52-3840x2160.png\",\"publishedDate\":\"2025-10-21T23:20:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-726d82f940b0d25f74f3d913292fa1c40e89a279-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Today, OpenAI announced the launch of ChatGPT Atlas, a web browser is built around ChatGPT. Less than 24 hours after ChatGPT Atlas launched, it's now possible for Braze customers to integrate our Web SDK to support enriched user profiles and 1:1 communication with users of the new browser.\",\"pageTitle\":\"Introducing Braze Web SDK support for ChatGPT Atlas\",\"slug\":{\"_type\":\"slug\",\"current\":\"chatgpt-atlas-web-browser-braze-web-sdk\"}},\"title\":\"Introducing Braze Web SDK support for OpenAI’s ChatGPT Atlas browser\"},{\"_id\":\"c9b58216-2194-4a82-80c5-a80e5c7c5b7b\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"fa2fb053b485\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ef5a8b2f37a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement has long rested on a simple assumption: If you deliver a relevant message at the right time, your customers will see it and decide what to do next. But in 2026, that assumption no longer fully holds.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9477754d6801\",\"_type\":\"block\",\"children\":[{\"_key\":\"e971869ad7e8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Across mobile and email, operating systems and inbox providers are complicating the direct customer/brand relationship by inserting AI-powered layers between marketers and users that interpret, summarize, group, delay, and sometimes silence messages before a human ever sees them. With Priority Notifications in iOS, \"},{\"_key\":\"9a5f811670a7\",\"_type\":\"span\",\"marks\":[\"c7ef6caa941d\"],\"text\":\"Notification Organizer on Android\"},{\"_key\":\"11e111aa732e\",\"_type\":\"span\",\"marks\":[],\"text\":\", and now \"},{\"_key\":\"b1f063fdbc55\",\"_type\":\"span\",\"marks\":[\"20a03a3036b7\"],\"text\":\"Gemini-powered inbox experiences\"},{\"_key\":\"29368d32494e\",\"_type\":\"span\",\"marks\":[],\"text\":\" rolling out in Gmail, platforms are transitioning from their old role as neutral delivery infrastructure and are increasingly becoming decision-making intermediaries.\"}],\"markDefs\":[{\"_key\":\"c7ef6caa941d\",\"_type\":\"link\",\"href\":\"https://blog.google/products-and-platforms/platforms/android/android-16-december/\"},{\"_key\":\"20a03a3036b7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/gemini-gmail-android-ai\"}],\"style\":\"normal\"},{\"_key\":\"f917ee5d9fcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"f034e160e694\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is a fundamental shift for marketers. Crafting the “perfect” message is no longer the end goal, because you’re no longer the final editor of that message. Engagement strategies now have to account for how \"},{\"_key\":\"c8e349f89fb8\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"systems\"},{\"_key\":\"f885bfa46ef4\",\"_type\":\"span\",\"marks\":[],\"text\":\"—not just customers—interpret what you send.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57090ae5684d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4026f7e66d27\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"From delivery layer to decision maker\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6fc5135eb108\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f456d36e0ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"How did we get here?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c653a646b814\",\"_type\":\"block\",\"children\":[{\"_key\":\"16db35363bf1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s rewind to 2012, when Apple introduced Do Not Disturb. It had been only three years since the first push notifications were sent, and already users were overwhelmed by the sheer volume of alerts. Do Not Disturb offered a blunt but effective solution: silence everything, temporarily.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4bb7e1b4c47\",\"_type\":\"block\",\"children\":[{\"_key\":\"201e0bc551c9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Fast forward to 2021, \"},{\"_key\":\"b2b407738306\",\"_type\":\"span\",\"marks\":[\"32944fc373b7\"],\"text\":\"iOS 15\"},{\"_key\":\"0170461adaae\",\"_type\":\"span\",\"marks\":[],\"text\":\" took a more nuanced step with Focus Modes and Notification Summaries. These features expanded on Do Not Disturb by giving users more granular control over when and how often notifications appeared. Filtering existed, but users were making the decisions.\"}],\"markDefs\":[{\"_key\":\"32944fc373b7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-changing-with-push-notifications-in-ios15-and-what-to-do-about-it\"}],\"style\":\"normal\"},{\"_key\":\"60f52e97a38e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d95f06a0e8e9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today, that control has shifted again. Not only are marketers no longer in the driver’s seat, users aren’t either. Instead, Apple and Google are now the ones deciding what messages gets shown, when, and how.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a2ef818c3ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"7749f4305821\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Apple Intelligence in \"},{\"_key\":\"120f3fbefe59\",\"_type\":\"span\",\"marks\":[\"92c8aeb1b128\"],\"text\":\"iOS 18\"},{\"_key\":\"dc9e4093008e\",\"_type\":\"span\",\"marks\":[],\"text\":\", the OS began \"},{\"_key\":\"9680729e66e6\",\"_type\":\"span\",\"marks\":[\"b3019beabcd1\"],\"text\":\"prioritizing and summarizing iPhone push notifications\"},{\"_key\":\"2267e0d3474a\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"1303f0b8a251\",\"_type\":\"span\",\"marks\":[\"184e88e3b3b9\"],\"text\":\"emails in the Mail app\"},{\"_key\":\"9b680b0dc067\",\"_type\":\"span\",\"marks\":[],\"text\":\" on users’ behalf. Google followed suit in late 2025 with AI-powered notification summaries and Notification Organizer in \"},{\"_key\":\"840034007467\",\"_type\":\"span\",\"marks\":[\"51bc493f590a\"],\"text\":\"Android 16\"},{\"_key\":\"09cdca5eabaa\",\"_type\":\"span\",\"marks\":[],\"text\":\". Then, in early 2026, Google announced a new \"},{\"_key\":\"c56499552a15\",\"_type\":\"span\",\"marks\":[\"066643289446\"],\"text\":\"Gemini-powered Gmail experience\"},{\"_key\":\"d8d7965acbe1\",\"_type\":\"span\",\"marks\":[],\"text\":\" that generates AI Overviews from natural language questions and delivers personalized inbox briefings based on perceived priority.\"}],\"markDefs\":[{\"_key\":\"92c8aeb1b128\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/wwdc-announcements-bring-apple-intelligence-rcs-and-more-to-ios-18\"},{\"_key\":\"b3019beabcd1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-ios-18-is-shaping-engagement\"},{\"_key\":\"184e88e3b3b9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2025-ios-changes-email-marketing\"},{\"_key\":\"51bc493f590a\",\"_type\":\"link\",\"href\":\"https://blog.google/products-and-platforms/platforms/android/android-16-december/\"},{\"_key\":\"066643289446\",\"_type\":\"link\",\"href\":\"https://blog.google/products-and-platforms/products/gmail/gmail-is-entering-the-gemini-era/\"}],\"style\":\"normal\"},{\"_key\":\"516204f4f741\",\"_type\":\"block\",\"children\":[{\"_key\":\"70db6cc1c787\",\"_type\":\"span\",\"marks\":[],\"text\":\"These aren’t isolated features. Across email, SMS, and push, platforms are increasingly intermediating the relationship between brands and customers. Marketers are no longer the final authors of the experience, and customers aren’t making every decision themselves, either. As a result, engagement strategies need to evolve from pure message optimization to AI-aware design.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"285e0e6431c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6d1780a79e1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Designing messages for the intermediary\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ce3fc10fa8de\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e8fc71b8a81\",\"_type\":\"span\",\"marks\":[],\"text\":\"OS- and inbox-level AI can feel like a loss of control. Apple and Google haven’t provided marketer-facing controls to opt out of or bypass these systems, and there’s no reason to believe they will.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"842994f17191\",\"_type\":\"block\",\"children\":[{\"_key\":\"85064c60bbd2\",\"_type\":\"span\",\"marks\":[],\"text\":\"What \"},{\"_key\":\"3349c3e2c9fa\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"is\"},{\"_key\":\"9173c6cb2f79\",\"_type\":\"span\",\"marks\":[],\"text\":\" within your control is how you adapt: By designing messages so they can be effectively interpreted by both humans \"},{\"_key\":\"e86a137419dc\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"and\"},{\"_key\":\"7660baa9d9e4\",\"_type\":\"span\",\"marks\":[],\"text\":\" machines.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd112a027a8e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac80931f11c1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Write message copy with machines in mind\"},{\"_key\":\"4c03824456ae\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"14d2f1696a33\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c03824456ae\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your messages now have a new first reader: AI. Before your message reaches a customer, a system evaluates what it’s about, how urgent it is, and whether it deserves attention. In this environment, clarity beats cleverness. Concise language and an explicit call to action make it easier for AI to correctly assess the importance and intent of your message.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"07c388130ff7\",\"_type\":\"block\",\"children\":[{\"_key\":\"b68eb8ee23bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"An expressive but vague “Last chance! Shop now before it’s gone” message gives an AI very little to work with. A more direct, specific message like “24-hour sale ends tonight. Save 20% on select items through midnight” clearly communicates what’s happening and why it matters, giving the system the context it needs to effectively prioritize and summarize the message.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e2955c648089\",\"_type\":\"block\",\"children\":[{\"_key\":\"35cbab372956\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Build the relationship one message at a time\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4ddf362e0964\",\"_type\":\"block\",\"children\":[{\"_key\":\"af0bfc794e39\",\"_type\":\"span\",\"marks\":[],\"text\":\"As platforms take on a greater role in deciding what’s important, they look for signals and patterns that indicate a real, ongoing relationship. On iOS, apps that users consistently engage with are more likely to have their notifications surfaced prominently. In Gmail, AI Inbox prioritization is influenced by inferred relationships based on message content and past interactions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8254f921228d\",\"_type\":\"block\",\"children\":[{\"_key\":\"85f95d31624d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every message contributes to a cumulative signal. That makes this the right moment to audit your most important flows. Ask whether each touchpoint earns its place. Does it introduce new value? Move the customer forward? Make the next message more likely to matter?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"460994cd1d77\",\"_type\":\"block\",\"children\":[{\"_key\":\"66711c4b8e94\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of sending a series of messages that all prompt the same action (“Shop now,” “Don’t forget,” “Still thinking about it?”), design sequences where each message serves a clear, distinct purpose in the customer journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a33aa4f77dc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6724792fcb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Timing matters more than ever\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"753a1be56a75\",\"_type\":\"block\",\"children\":[{\"_key\":\"3dee7b4e6997\",\"_type\":\"span\",\"marks\":[],\"text\":\"Generic, non-urgent messages are more likely to be buried in low-visibility tabs. Not only that, but timing can also feed directly into AI decision-making. Apple, for example, factors in how often and how recently a user engaged with an app when deciding whether to surface a notification. Sending too many messages too quickly is a recipe for notification grouping and silencing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02bf3c1f1ec6\",\"_type\":\"block\",\"children\":[{\"_key\":\"26ef836453ff\",\"_type\":\"span\",\"marks\":[],\"text\":\"Contextual triggering is a powerful lever. Messages tied to real-time customer actions, like completing a purchase or reaching a milestone, are inherently more relevant and time-sensitive, making them more likely to be prioritized. Using features like \"},{\"_key\":\"ea4e50782801\",\"_type\":\"span\",\"marks\":[\"1cd26bf7f3a1\"],\"text\":\"send-time optimization\"},{\"_key\":\"dacb432fbce3\",\"_type\":\"span\",\"marks\":[],\"text\":\" can also increase the odds that users engage with your message, which in turn improves the visibility of future messages.\"}],\"markDefs\":[{\"_key\":\"1cd26bf7f3a1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/videos/get-the-full-value-of-intelligent-timing\"}],\"style\":\"normal\"},{\"_key\":\"657c59380e86\",\"_type\":\"block\",\"children\":[{\"_key\":\"59f6d865ff1d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Ask for—and respect—customer preferences\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cd56e86870ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"acafafaff276\",\"_type\":\"span\",\"marks\":[],\"text\":\"Apple and Google didn’t introduce these layers in a vacuum; message overload was a real problem for their users. While platforms have built their own solutions, marketers still need to address the root cause. If you don’t already have one, consider creating a \"},{\"_key\":\"b87328fcafa7\",\"_type\":\"span\",\"marks\":[\"d231fdb145a3\"],\"text\":\"preference center\"},{\"_key\":\"83a34f50391a\",\"_type\":\"span\",\"marks\":[],\"text\":\" for email, push, SMS, and any other out-of-product channels. Ask customers directly what they want to hear about, how often, and on what channels, and revisit those preferences over time.\"}],\"markDefs\":[{\"_key\":\"d231fdb145a3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/preference-center\"}],\"style\":\"normal\"},{\"_key\":\"93ba8b8ab964\",\"_type\":\"block\",\"children\":[{\"_key\":\"4da8ef73d8e9\",\"_type\":\"span\",\"marks\":[],\"text\":\"The more relevant a message is to a customer’s interests, the more likely it is to be opened and engaged with. That engagement, in turn, reinforces the signals AI systems use to decide what gets surfaced next.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b787a8c2f8d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d13a21506fdc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Invest in owned, in-product channels\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e993ffa85df4\",\"_type\":\"block\",\"children\":[{\"_key\":\"899541e99a1d\",\"_type\":\"span\",\"marks\":[],\"text\":\"As intermediaries exert more control over out-of-product channels, the fully owned real estate on your mobile app or website becomes more valuable. In-product channels like \"},{\"_key\":\"106162f45a5a\",\"_type\":\"span\",\"marks\":[\"074b3c842a67\"],\"text\":\"in-app messages\"},{\"_key\":\"08e258430f2e\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"e3c3491d890f\",\"_type\":\"span\",\"marks\":[\"f4b71d2b9451\"],\"text\":\"banners\"},{\"_key\":\"375264300ca2\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"15f16e968c0a\",\"_type\":\"span\",\"marks\":[\"9272224cf1c0\"],\"text\":\"Content Cards\"},{\"_key\":\"82a289fdce06\",\"_type\":\"span\",\"marks\":[],\"text\":\" allow marketers to deliver personalized experiences using the same first-party data that powers email, push, and SMS—without interference from platform-level AI.\"}],\"markDefs\":[{\"_key\":\"074b3c842a67\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/why-in-app-messages-are-important-to-your-cross-channel-strategy\"},{\"_key\":\"f4b71d2b9451\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/introducing-banners-messaging-channel\"},{\"_key\":\"9272224cf1c0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/content-card-powered-notification-center-product-managers\"}],\"style\":\"normal\"},{\"_key\":\"ecfa89802501\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1ad45595142\",\"_type\":\"span\",\"marks\":[],\"text\":\"Out-of-product campaigns should be orchestrated alongside in-product experiences whenever possible. An email promoting a new credit card offer, for example, should be reinforced with an in-app banner highlighting the same promotion. This coordinated approach increases the odds that your most important messages land, and ensures you retain full creative control somewhere in the journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b834274c3a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"2acf676efae3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5848f2eab49a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b59c612079f6\",\"_type\":\"span\",\"marks\":[],\"text\":\"When Apple first announced AI-powered notification summaries, it was tempting to see them as a one-off feature. It’s clear now that AI-driven summaries, organizers, and inbox experiences are here to stay, reflecting a broader shift toward operating systems as active participants in customer communication.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5c961357dd7e\",\"_type\":\"block\",\"children\":[{\"_key\":\"daa0d5c347e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"For customer engagement teams, the path forward requires adapting to these new systems, doubling down on relevance and clarity, and accepting that you’re no longer the only editor in the room. You’re no longer just marketing to customers; you’re marketing to the systems that decide which customers hear from you at all.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3f9d830d3b312213ced07aabeb51b1c75196e7b-3840x2160.png\",\"publishedDate\":\"2026-02-06T17:54:25.488Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e9a85ae11291d2e19e95dd5c8ca0738cc240be87-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"AI-driven summaries, organizers, and inbox experiences are here to stay, reflecting a broader shift toward operating systems as active participants in customer communication. For customer engagement teams, the path forward requires accepting that you're no longer just marketing to customers; you’re marketing to the systems that decide which customers hear from you at all.\",\"pageTitle\":\"The OS and inbox as AI intermediary | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-intermediaries-customer-engagement\"}},\"title\":\"The OS and inbox as intermediary: How AI is (literally) rewriting customer engagement\"},{\"_id\":\"imported-craft-1011298\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"d3b8d8e27d39\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3b8d8e27d390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Google kicked off its annual \"},{\"_key\":\"d3b8d8e27d391\",\"_type\":\"span\",\"marks\":[\"f4ffc2e837ce\"],\"text\":\"Google I/O\"},{\"_key\":\"d3b8d8e27d392\",\"_type\":\"span\",\"marks\":[],\"text\":\" developer conference on May 14, where it announced dozens of enhancements across its entire suite of products. Artificial intelligence was at the core of most product announcements during the \"},{\"_key\":\"d3b8d8e27d393\",\"_type\":\"span\",\"marks\":[\"e63f45750181\"],\"text\":\"two-hour keynote\"},{\"_key\":\"d3b8d8e27d394\",\"_type\":\"span\",\"marks\":[],\"text\":\", with AI expected to power everything from search overviews in Google Search to memory recall in Google Photos.\"}],\"markDefs\":[{\"_key\":\"f4ffc2e837ce\",\"_type\":\"link\",\"href\":\"https://io.google/2024/\"},{\"_key\":\"e63f45750181\",\"_type\":\"link\",\"href\":\"https://io.google/2024/explore/a6eb8619-5c2e-4671-84cb-b938c27103be/\"}],\"style\":\"normal\"},{\"_key\":\"fd9a084062ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd9a084062ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The focus on AI extended to Android announcements, too, with Google stating that their roadmap over the next few years will “reinvent what phones can do” and “make Android the best place to experience Google AI.” They followed up on this announcement the following day with the \"},{\"_key\":\"fd9a084062ad1\",\"_type\":\"span\",\"marks\":[\"3242f2162d3c\"],\"text\":\"full list of new features\"},{\"_key\":\"fd9a084062ad2\",\"_type\":\"span\",\"marks\":[],\"text\":\" coming to Android 15 and the \"},{\"_key\":\"fd9a084062ad3\",\"_type\":\"span\",\"marks\":[\"c411fa09097d\"],\"text\":\"release of the second beta of Android 15\"},{\"_key\":\"fd9a084062ad4\",\"_type\":\"span\",\"marks\":[],\"text\":\". Read on for a look at what’s coming to Android 15 and what it could mean for customer engagement.\"}],\"markDefs\":[{\"_key\":\"3242f2162d3c\",\"_type\":\"link\",\"href\":\"https://developer.android.com/about/versions/15/summary\"},{\"_key\":\"c411fa09097d\",\"_type\":\"link\",\"href\":\"https://android-developers.googleblog.com/2024/05/the-second-beta-of-android-15.html\"}],\"style\":\"normal\"},{\"_key\":\"c7ce1958d5b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7ce1958d5b90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What We’re Watching in the Android 15 Beta\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"29f5d2557090\",\"_type\":\"block\",\"children\":[{\"_key\":\"29f5d25570900\",\"_type\":\"span\",\"marks\":[],\"text\":\"We dug into the \"},{\"_key\":\"29f5d25570901\",\"_type\":\"span\",\"marks\":[\"bd56ebf80114\"],\"text\":\"list of new Android 15 features\"},{\"_key\":\"29f5d25570902\",\"_type\":\"span\",\"marks\":[],\"text\":\" to highlight a couple that may be relevant to your customer engagement strategies:\"}],\"markDefs\":[{\"_key\":\"bd56ebf80114\",\"_type\":\"link\",\"href\":\"https://developer.android.com/about/versions/15/features\"}],\"style\":\"normal\"},{\"_key\":\"2bb405d7149e\",\"_type\":\"block\",\"children\":[{\"_key\":\"2bb405d7149e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Private Spaces. \"},{\"_key\":\"2bb405d7149e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Android 15 will introduce a new feature called Private Spaces, which allows users to store sensitive apps in a separate space with a separate user profile on their Android device. When locked, Private Spaces hide those apps from notifications, settings, the recents view, and other parts of the phone. Users can unlock the Private Space with an extra layer of authentication. This feature is one to watch, especially for banking and health apps that users may consider “sensitive.” While the feature is subject to change between now and the final release, it looks as though Android push opens may be impacted for apps that are added to a Private Space. If users don’t see notifications for sensitive apps until they unlock the Private Space in their device, then it follows that they may be less likely to take timely action in connection with these messages, potentially impacting engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7fc20c0006a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fc20c0006a60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improved Do Not Disturb Rules. \"},{\"_key\":\"7fc20c0006a61\",\"_type\":\"span\",\"marks\":[],\"text\":\"Starting with Android 8, users could automate Do Not Disturb by setting rules to block notifications during certain times, while in a Google Calendar meeting, or while driving. Android 15 will bring improved Do Not Disturb rules to help users customize their preferences. These additional Do Not Disturb customizations are reminiscent of Apple’s Focus Modes, which were \"},{\"_key\":\"7fc20c0006a62\",\"_type\":\"span\",\"marks\":[\"093baa3cf307\"],\"text\":\"announced at WWDC 2022\"},{\"_key\":\"7fc20c0006a63\",\"_type\":\"span\",\"marks\":[],\"text\":\". We predicted then that Focus Modes might impact iOS push notification open rates since iPhone users could more easily and automatically silence their phones for scheduled blocks each day. \"},{\"_key\":\"7fc20c0006a64\",\"_type\":\"span\",\"marks\":[\"d4f5517732b8\"],\"text\":\"Our later analysis\"},{\"_key\":\"7fc20c0006a65\",\"_type\":\"span\",\"marks\":[],\"text\":\" showed that iOS open rates did indeed dip following the introduction of Focus Modes, so we’ll continue watching this feature to see if the new rules have a similar impact on Android push open rates.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"093baa3cf307\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-132141\",\"_type\":\"reference\"}},{\"_key\":\"d4f5517732b8\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-377355\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"defb2394d42f\",\"_type\":\"block\",\"children\":[{\"_key\":\"defb2394d42f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While we won’t know the full impact of these new features until the final version of Android 15 is released and widely adopted by both Android apps and Android users, we do know one thing: A \"},{\"_key\":\"defb2394d42f1\",\"_type\":\"span\",\"marks\":[\"40ad2fd81c41\"],\"text\":\"cross-channel\"},{\"_key\":\"defb2394d42f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" messaging strategy is the best safeguard against unexpected OS changes like the addition of Private Spaces.\"}],\"markDefs\":[{\"_key\":\"40ad2fd81c41\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7004\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b89a425528f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b89a425528f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why? To protect against potential impacts to a single channel like push notifications, you need a healthy mix of in-app and out-of-app channels, and you should back up the more fleeting, time-sensitive channels with longer-lasting engagement in the app. Finance and health apps in particular should consider adding a more persistent channel like \"},{\"_key\":\"b89a425528f01\",\"_type\":\"span\",\"marks\":[\"0a484bff21b5\"],\"text\":\"Content Cards\"},{\"_key\":\"b89a425528f02\",\"_type\":\"span\",\"marks\":[],\"text\":\" to the messaging mix to resurface key information for Android users who have set up Private Spaces and who may therefore be less likely to see push notifications.\"}],\"markDefs\":[{\"_key\":\"0a484bff21b5\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-826502\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6e03b97e828f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e03b97e828f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“AI at the Core”\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e7b53e7d5356\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7b53e7d53560\",\"_type\":\"span\",\"marks\":[],\"text\":\"Google announced some major new AI features for Android, too. While these features only apply to native Google apps like Gmail and Google Photos, and so likely won’t impact other apps, we still think they’re worth noting:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b23fe5debb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b23fe5debb70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI-powered search\"},{\"_key\":\"9b23fe5debb71\",\"_type\":\"span\",\"marks\":[],\"text\":\". You may have seen this feature already in a flashy commercial: An Android user circles something on their device with a finger, and relevant Google Search results automatically pop up on the screen. This “circle to search” feature is a nice user experience enhancement; it invokes memories of when “reverse image” searches first became available and we no longer had to come up with our own text descriptions to search for an image!\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6bc19c2c1d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6bc19c2c1d30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Gemini AI assistant\"},{\"_key\":\"a6bc19c2c1d31\",\"_type\":\"span\",\"marks\":[],\"text\":\". Google is bringing its Gemini LLM to Android to infuse AI into its native apps, like Gmail, Photos, Messages, and more. The example they showed during the keynote was of a user generating a new image directly in a text exchange in the Google Messages app. In short, Android users will be able to create their own memes and image responses with simple text prompts. It’s another neat feature that allows users to accomplish quick tasks without leaving a Google app.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6441806a0fac\",\"_type\":\"block\",\"children\":[{\"_key\":\"6441806a0fac0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"On-device AI\"},{\"_key\":\"6441806a0fac1\",\"_type\":\"span\",\"marks\":[],\"text\":\". All of these AI announcements were sure to raise questions about data privacy, and Google was ready. The company plans to introduce on-device AI, which will be able to understand the content of an Android device’s screen and provide AI-powered outputs without any of the data leaving the phone.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4e1bf32aa5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4e1bf32aa5f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"785c790848fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"785c790848fe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Android 15 is coming soon, with platform stability expected by July 2024 and the final release likely in August.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a4a0818c779\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a4a0818c7790\",\"_type\":\"span\",\"marks\":[],\"text\":\"As we do with every Android release, our development team will continue to test the betas as they're released to ensure compatibility. We’ll release any necessary changes for the Android SDK once we've gotten word from Google that the final beta has been released, so you should plan to upgrade to the latest Android SDK version once it’s available.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9257cc3583ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"9257cc3583ca0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keep an eye on our \"},{\"_key\":\"9257cc3583ca1\",\"_type\":\"span\",\"marks\":[\"0eb170f82080\"],\"text\":\"Android SDK changelog\"},{\"_key\":\"9257cc3583ca2\",\"_type\":\"span\",\"marks\":[],\"text\":\" as the release date for Android 15 gets closer!\"}],\"markDefs\":[{\"_key\":\"0eb170f82080\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_integration_guides/android/changelog/\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/edb0704eab66ee7091c719953f031acdffc2e087-3000x3000.png\",\"publishedDate\":\"2024-05-30T14:42:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fcbf6b3c0eb26d8025412d45d3e14d751c14ebfe-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Android 15 is coming soon, with platform stability expected by July 2024 and the final release likely in August. Read on for a look at what’s coming to Android 15 and what it could mean for customer engagement.\",\"pageTitle\":\"What Android 15 Means for Customer Engagement\",\"slug\":{\"current\":\"what-android-15-means-for-customer-engagement\"}},\"title\":\"What Android 15 Means for Customer Engagement\"}]}]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[[\"$\",\"$L37\",null,{\"switchbackData\":{\"logo\":{\"source\":\"/images/dummy-images/logo1.png\",\"alt\":\"logo\",\"width\":144,\"height\":45},\"headingKey\":\"partnerSwitchHeading\",\"contentKeys\":[\"partnerSwitchContent1\",\"partnerSwitchContent2\",\"partnerSwitchContent3\"],\"background\":\"bg-white\"},\"locale\":\"en-us\"}],[\"$\",\"div\",null,{\"className\":\"container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our open technology ecosystem\"}],[\"$\",\"p\",null,{\"children\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Technology Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-technology-partner\",\"className\":\"h-[44px]\"}]]}],[\"$\",\"div\",\"1\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our global services network\"}],[\"$\",\"p\",null,{\"children\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Delivery Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-solutions-partner\",\"className\":\"h-[44px]\"}]]}]]}]]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"its-time-to-be-a-better-marketer\",\"className\":\"mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"3e4a71e218cd0\",{\"className\":\"\",\"children\":\"It's time to be a better marketer\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L2f\",\"cpanel-cta-1\",{\"label\":\"Get Started\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/get-started\"}],[\"$\",\"$L2f\",\"cpanel-cta-2\",{\"label\":\"See How Braze Works\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}]\n"])</script></body></html>