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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Additional+Channels+%26+Extensions">Additional Channels & Extensions</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" 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Tools like BrazeAI™ are designed to handle repetitive decisions and surface insights faster, so marketers can focus on big-picture goals and brand voice.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"244d33084a80\",\"_type\":\"block\",\"children\":[{\"_key\":\"318d57b4ec31\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“You need a data science team to use AI”\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a4d86a02ab9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c288ed055ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"While advanced teams can do more with custom models, many AI marketing automation tools come ready to use. Features like \"},{\"_key\":\"c5e324078dd1\",\"_type\":\"span\",\"marks\":[\"449dd69460dc\"],\"text\":\"Predictive Churn\"},{\"_key\":\"aef75656dd38\",\"_type\":\"span\",\"marks\":[],\"text\":\" and AI Recommendations are plug-and-play, built for marketers, not machine learning engineers.\"}],\"markDefs\":[{\"_key\":\"449dd69460dc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/predictive_suite/predictive_churn\"}],\"style\":\"normal\"},{\"_key\":\"1c526b9660be\",\"_type\":\"block\",\"children\":[{\"_key\":\"91c4675b3187\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“AI is only for enterprise companies”\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c77f017de006\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e0819e1f724\",\"_type\":\"span\",\"marks\":[],\"text\":\"You don’t need millions of users or a massive tech stack to benefit from AI. 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AI will help teams identify new opportunities, test ideas faster and shift from campaign planning to \"},{\"_key\":\"80b2df3293a4\",\"_type\":\"span\",\"marks\":[\"4f58652a28a8\"],\"text\":\"lifecycle thinking\"},{\"_key\":\"f74bcdad9ec7\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"4f58652a28a8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/lifecycle-marketing-with-braze-and-fiverr\"}],\"style\":\"normal\"},{\"_key\":\"3e2625e39c45\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e5c95e090f3\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketing teams ready to evolve, an AI toolkit will help define the next generation of brand loyalty and business growth.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"501c1307b894\",\"_type\":\"anchor\",\"anchorId\":\"braze\"},{\"_key\":\"3740b32fe3b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"61faabbac0c1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why BrazeAI™ stands out among AI marketing automation tools\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1d6a4e996d6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"27c26f3925de\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ combines real-time intelligence, marketer-friendly design and deep cross-channel orchestration in a way that few platforms can match.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a7fc425f3b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"caed3c9ff65c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s what sets it apart:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"58d0c799ab17\",\"_type\":\"block\",\"children\":[{\"_key\":\"f73cc90bc7fc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Built for action, not just analysis\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9a1f1ddf39b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"5452d6e3de26\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ generates insights and turns them into outcomes. 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Tools like Predictive Churn, Action Paths, AI Recommendations, and the AI Copywriting Assistant are intuitive and ready to use, helping marketers launch smarter campaigns faster.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7ace6c5c6a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"80698ce2ae6e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Fully integrated with real-time engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8188b1bfa233\",\"_type\":\"block\",\"children\":[{\"_key\":\"efdc525f0036\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI capabilities are embedded within Braze Canvas for journey orchestration. 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Talk to our sales team.\"},{\"_key\":\"144af8248499\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"eeaf764b6b43\",\"_type\":\"block\",\"children\":[{\"_key\":\"a77e5d8b16fe\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"932053477ddd\",\"_type\":\"block\",\"children\":[{\"_key\":\"27b5c6c2845f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/db0100b228f5e260a0493c4b7151901ce72f8e78-1920x1080.png\",\"publishedDate\":\"2025-06-04T15:14:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2eb68efcd3cab1f42d8b5a0bb117880276a3e9cb-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"See how AI marketing automation takes the craft of customer engagement to the next level with smarter tools, predictive insights, and personalization at scale. \",\"pageTitle\":\"AI Marketing Automation Tools and Trends | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-marketing-automation\"}},\"title\":\"AI marketing automation: Smarter campaigns, faster execution, better results\"},{\"_id\":\"358cf480-3ffc-47ca-bdad-075513e57ccd\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"41fb104a3b45\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5a6f0eb7912\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the three years since the \"},{\"_key\":\"de96ac7f9845\",\"_type\":\"span\",\"marks\":[\"f1c24048906d\"],\"text\":\"first version of ChatGPT was released\"},{\"_key\":\"a7c1a3c879eb\",\"_type\":\"span\",\"marks\":[],\"text\":\" to the public, OpenAI has seen its weekly active users hit \"},{\"_key\":\"b267d380e5af\",\"_type\":\"span\",\"marks\":[\"396f19c7371d\"],\"text\":\"800 million worldwide\"},{\"_key\":\"2121b5e24751\",\"_type\":\"span\",\"marks\":[],\"text\":\", reflecting the massive, growing appetite among consumers for its conversational AI platform. It's been clear for some time that the rise of ChatGPT and other modern AI technologies had the potential to fundamentally reshape how brands interact with their customers, but what form that new dynamic would take has been an open question.\"}],\"markDefs\":[{\"_key\":\"f1c24048906d\",\"_type\":\"link\",\"href\":\"https://www.forbes.com/sites/bernardmarr/2023/05/19/a-short-history-of-chatgpt-how-we-got-to-where-we-are-today/\"},{\"_key\":\"396f19c7371d\",\"_type\":\"link\",\"href\":\"https://www.businessinsider.com/chatgpt-users-openai-sam-altman-devday-llm-artificial-intelligence-2025-10\"}],\"style\":\"normal\"},{\"_key\":\"277324ef83c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f78b403a5b89\",\"_type\":\"span\",\"marks\":[],\"text\":\"Earlier this month, OpenAI provided more clarity on this evolution by announcing a new framework that will allow consumer-facing brands to \"},{\"_key\":\"9f444a64aced\",\"_type\":\"span\",\"marks\":[\"06da233d8a59\"],\"text\":\"create new custom apps within ChatGPT\"},{\"_key\":\"d612dbbb0c20\",\"_type\":\"span\",\"marks\":[],\"text\":\". For consumers, this means that OpenAI will now be able to bring interactions with their favorite brands and applications directly into the chat interface, allowing users to ask brands specific questions about orders, content, or account statuses, have agents perform tasks on their behalf, and take advantage of interactive, mobile app-like components, all without having to leave ChatGPT. That, in turn, could increase direct customer engagement in the ChatGPT interface, reshaping what engagement looks like for millions of consumers.\"}],\"markDefs\":[{\"_key\":\"06da233d8a59\",\"_type\":\"link\",\"href\":\"https://openai.com/index/introducing-apps-in-chatgpt/\"}],\"style\":\"normal\"},{\"_key\":\"b233b33fb07f\",\"_type\":\"richImage\",\"alt\":\"An iPhone displays ChatGPT with a brand interaction for \\\"Kitchenerie,\\\" showing purchase details, loyalty program, and a survey offering a 10% discount, with a survey pop-up notification.\",\"asset\":{\"_ref\":\"image-a507659662dc0f997a387a35b60799c6eeaae7ce-1200x800-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e5dbd7a1cb6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cad216930f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"To help brands take advantage of this opportunity, Braze is excited to announce a new, first-of-its-kind integration with ChatGPT that will allow marketers to make use of this key new touchpoint to better understand and engage their customers both within the ChatGPT app, and beyond.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8142ea1b9f68\",\"_type\":\"block\",\"children\":[{\"_key\":\"01eb40746ba8\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Ready to start building? \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"baac07fa6235\",\"_type\":\"block\",\"children\":[{\"_key\":\"58801f556d36\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Use our \"},{\"_key\":\"ed7dcb50b717\",\"_type\":\"span\",\"marks\":[\"em\",\"23dc2957ecba\"],\"text\":\"Integrating Braze with ChatGPT apps\"},{\"_key\":\"e9271cb08312\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" Developer Guide\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"23dc2957ecba\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/docs/developer_guide/sdk_integration/chatgpt_apps\"}],\"style\":\"normal\"},{\"_key\":\"de198d7fe40a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e27e59823fa2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Check out our \"},{\"_key\":\"ab6d11508797\",\"_type\":\"span\",\"marks\":[\"em\",\"bbbac86a27c7\"],\"text\":\"Reference Implementation Repository\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"bbbac86a27c7\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://github.com/braze-inc/chatgpt-apps-braze-integration/tree/main\"}],\"style\":\"normal\"},{\"_key\":\"2d86630fdc5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"68ee8024314b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How custom apps will work in ChatGPT\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d94cabe8ec29\",\"_type\":\"block\",\"children\":[{\"_key\":\"6336c75e091f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because custom app support within ChatGPT is brand new, there are still a lot of unknowns when it comes to how brands will take advantage of the new framework and how consumers will respond to the experiences that are provided for them there. That said, the announcement from OpenAI and the related materials they've released gives us a decent picture of how this shift is likely to play out in the short term:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c463ddaba059\",\"_type\":\"block\",\"children\":[{\"_key\":\"1eb82ce2b6a6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. How ChatGPT connected apps work\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0178b90a6dd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"de95406539fd\",\"_type\":\"span\",\"marks\":[],\"text\":\"As part of the custom app launch announced by OpenAI, seven launch partners have piloted apps within ChatGPT (Booking.com, Canva, Coursera, Expedia, Figma, Spotify, Zillow), with an additional 11 scheduled to follow by the end of the year (a group that includes DoorDash, Target, and Uber). To take advantage of these new offerings, ChatGPT users would need to authenticate into a given app (called \\\"connectors\\\" within the platform) to allow the app to be used by ChatGPT as part of its conversational interface.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ece7085ee0af\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b1e87032998\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once a user has authenticated a given app, they can leverage it by either asking specific questions or prompt directly to that app (e.g. \\\"Sandwich Emperor, can you order me a reuben for delivery to my apartment by 1pm ET?\\\") or by asking general inquiries and allowing ChatGPT to suggest third-party apps that might be relevant to a given request or need. (Also, remember that you \"},{\"_key\":\"62770488d01e\",\"_type\":\"span\",\"marks\":[\"d99e1044b937\"],\"text\":\"tend to get better responses\"},{\"_key\":\"79ae1e68d183\",\"_type\":\"span\",\"marks\":[],\"text\":\" when you're polite to LLMs.)\"}],\"markDefs\":[{\"_key\":\"d99e1044b937\",\"_type\":\"link\",\"href\":\"https://arxiv.org/abs/2402.14531\"}],\"style\":\"normal\"},{\"_key\":\"495b4aa91d06\",\"_type\":\"richImage\",\"alt\":\"A screenshot of the ChatGPT \\\"Connectors\\\" settings page in a browser, listing various third-party application integrations.\",\"asset\":{\"_ref\":\"image-c827c904c762d080f2bcc90739a06454df8f1d62-1200x800-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"a5a603afec5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e054e86b90a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Building rich, interactive UIs within ChatGPT\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e225d0bb1ee3\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a9876c31dc7\",\"_type\":\"span\",\"marks\":[],\"text\":\"While ChatGPT is built around a two-way chat paradigm, these new third-party apps won't be limited to text-based replies when it comes to serving user needs. In the design guidelines and sample apps provided by OpenAI as part of the launch, there's a clear expectation that brands will take steps to provide rich, interactive user interfaces that can be rendered directly in ChatGPT conversations.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b42d03b4e06f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0a3ff91e5df\",\"_type\":\"span\",\"marks\":[],\"text\":\"What could that look like? Some of the sample apps shared by OpenAI are capable of returning a list, carousel, interactive map component, or storefront details, and doing it all within the context of a standard ChatGPT conversation. And because this framework supports HTML, Javascript, and CSS, there are virtually no limits as to what kind of visualizations and interfaces that brands can provide to customers within ChatGPT, potentially providing a more compelling, valuable experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21ea25b81c8a\",\"_type\":\"richImage\",\"alt\":\"Multiple smartphone screens display ChatGPT conversations about \\\"Sandwich Emperor\\\", showing restaurant information, menus, locations, and food images.\",\"asset\":{\"_ref\":\"image-e9b48da7e5e9e656eed1f85233a7d5fee068dbbc-1200x800-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"0bac80aa3f9c\",\"_type\":\"block\",\"children\":[{\"_key\":\"19a63b76b311\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"ChatGPT custom apps: How this launch could impact usage of websites and mobile applications\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d20f18e8e1cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"8727eb10d3df\",\"_type\":\"span\",\"marks\":[],\"text\":\"As OpenAI's new framework becomes more widely accepted (and trusted) by consumers, we'll see more and more brands launching their own third-party apps within ChatGPT in order to take advantage of the platform's large, growing audience and high engagement frequency.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"97fbdb7df799\",\"_type\":\"block\",\"children\":[{\"_key\":\"33c354eef5d9\",\"_type\":\"span\",\"marks\":[],\"text\":\"This potential shift could make it harder for brands to understand their customers' preferences and tie them to the rest of their engagement strategies, potentially impacting future targeting and personalization. To stay competitive, brands will need ways to collect, analyze, and optimize user interactions within their ChatGPT app. Thankfully, OpenAI's decision to build off the public MCP Protocol and to open up app creation to brands and other third-party creators means that the larger MCP ecosystem will operate not as a walled garden, but as another major platform that Braze can help you make the most of.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dfc5eef544ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"6fd2471b4344\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Braze can integrate with your ChatGPT app and support increased relevance and impact\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"19f6d69647d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"99a3be7cf1b9\",\"_type\":\"span\",\"marks\":[],\"text\":\"While ChatGPT is a brand new platform for customer engagement, OpenAI's approach has made it possible for brands to better understand and take action on user behavior within their ChatGPT app using our direct integration. Let's explore what's possible today and how marketers and customer engagement teams can take advantage of Braze in conjunction with ChatGPT:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d1080b3cdde0\",\"_type\":\"block\",\"children\":[{\"_key\":\"4551bcb00467\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Braze makes it possible to deepen understanding of ChatGPT users in connection with your brand's custom app\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"24fb5c1aa677\",\"_type\":\"block\",\"children\":[{\"_key\":\"859475131de7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands that take advantage of the Braze integration will be able to seamlessly enrich their user profiles with valuable first-party data on customer behavior (including high-value actions) and preferences from within the ChatGPT app. They'll also be able to use that information to continuously enrich the live customer profiles on each customer that already exist within Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22c519635e89\",\"_type\":\"block\",\"children\":[{\"_key\":\"650c9e51edaa\",\"_type\":\"span\",\"marks\":[],\"text\":\"That, in turn, makes it possible for marketers to leverage those insights to support more nuanced, accurate \"},{\"_key\":\"ba584f56ef4c\",\"_type\":\"span\",\"marks\":[\"8ac2772bec28\"],\"text\":\"segmentation\"},{\"_key\":\"3a09fc4a00a3\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"a70bbcc2de32\",\"_type\":\"span\",\"marks\":[\"00b1c711b550\"],\"text\":\"retargeting campaigns\"},{\"_key\":\"bfa3502a351c\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"ac6384ff3b2f\",\"_type\":\"span\",\"marks\":[\"f473fd4d0380\"],\"text\":\"personalization\"},{\"_key\":\"97322835d150\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"7d8bf93e1534\",\"_type\":\"span\",\"marks\":[\"e148efcc9dca\"],\"text\":\"message testing\"},{\"_key\":\"1ee52f776eaa\",\"_type\":\"span\",\"marks\":[],\"text\":\", allowing marketers to better understand and serve their audiences going forward. What does that look like in practice? Marketers could use this information to target emails to every one of their users who have ever made a purchase directly through ChatGPT or to automatically trigger abandoned cart notifications to users who discussed a transaction with your ChatGPT app but didn’t complete it.\"}],\"markDefs\":[{\"_key\":\"8ac2772bec28\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/segments/\"},{\"_key\":\"00b1c711b550\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/campaigns/ideas_and_strategies/retargeting_campaigns/\"},{\"_key\":\"f473fd4d0380\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/personalization-at-scale\"},{\"_key\":\"e148efcc9dca\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/test-and-learn-driving-value-with-smart-optimization\"}],\"style\":\"normal\"},{\"_key\":\"e168dfd7a1f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"9780d8ea332b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. 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As more traffic and engagement moves to ChatGPT, this functionality makes it possible for marketers to continue to connect with users and serve up relevant experiences where they choose to engage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b57cf6797d23\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cd017f9a2cc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"ChatGPT custom apps and customer engagement: What Braze makes possible\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"85e5721fab30\",\"_type\":\"block\",\"children\":[{\"_key\":\"0efc3567bed9\",\"_type\":\"span\",\"marks\":[],\"text\":\"To better understand how this all might play out, let's imagine a fictional travel brand (\"},{\"_key\":\"1d9c60282175\",\"_type\":\"span\",\"marks\":[\"5974fef148ef\"],\"text\":\"Upon Voyage\"},{\"_key\":\"69cfa1ec1dbc\",\"_type\":\"span\",\"marks\":[],\"text\":\") that already has a mobile app and website where their customers can book flights and hotels. Upon Voyage wants to ensure bookings are carried out on their mature, built-out mobile app in order to save them a significant amount of duplicate development. 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This custom app will pull from their database of flight providers, arming ChatGPT with the flight details needed to answer user queries and allowing Upon Voyage to create a \\\"book now\\\" UI widget that can be surfaced within these ChatGPT conversations, allowing users to complete their purchase either by leaving ChatGPT and checking out on Upon Voyage's website or mobile app or finishing booking within ChatGPT via checkout functionality built into the custom app.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2270bc3a368c\",\"_type\":\"richImage\",\"alt\":\"A smartphone displays the ChatGPT app with flight search results, showing an airplane seating chart and a warning that seats are going up in price.\",\"asset\":{\"_ref\":\"image-167d68a3921db7cb3093f8ab6992eaaf97853cb3-1200x800-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"50f456abf52a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bb31cea9043\",\"_type\":\"span\",\"marks\":[],\"text\":\"If Upon Voyage took advantage of the Braze platform's integration with ChatGPT, they could leverage Braze to automatically send confirmation emails to users who booked within ChatGPT, and also to re-target users who never finished booking their trips. That could look like using out-of-product channels (like SMS or mobile push notifications) to nudge these users to finish booking on the web or via mobile app. But it could also mean serving up a banner within their ChatGPT conversation telling them \\\"Seats on Flight 3459 to JFK are going up in price, book soon!\\\" the next time that user asks for flight information.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a344cf62e186\",\"_type\":\"block\",\"children\":[{\"_key\":\"cef5a2491f7d\",\"_type\":\"span\",\"marks\":[],\"text\":\"By taking advantage of ChatGPT custom apps and Braze, Upon Voyage can avoid missing out on key touchpoints for engaging and monetizing their customers, while also supporting the kinds of analytics and 1:1 communication that can motivate key user actions, both within their ChatGPT app and on other platforms and channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e1214b5e45b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7dbdcdbd1ae\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"44ce086fe150\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a30b89d91b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"While the future is unwritten, ChatGPT may grow into a new default touchpoint for users, the way that Google became the central entry point for finding and accessing websites during the dotcom era. If that happens, it could usher in a dramatic change in the way users interact with their digital properties, significantly reducing direct usage of first-party apps and websites and driving more brand engagement within ChatGPT itself. To stay ahead of the curve, brands need to think through what their ChatGPT engagement strategy looks like and how they can leverage Braze to power richer and more personalization experiences in this new landscape.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e78af382260f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a8437a8d2e1\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"If you're looking to integrate Braze with your ChatGPT app, use our \"},{\"_key\":\"1ce57bc8b4e9\",\"_type\":\"span\",\"marks\":[\"48fe92eb1532\",\"em\"],\"text\":\"Integrating Braze with ChatGPT apps\"},{\"_key\":\"4006808b541c\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" Developer Guide and check out our \"},{\"_key\":\"eb8ae776d44a\",\"_type\":\"span\",\"marks\":[\"em\",\"fe22a1aefa11\"],\"text\":\"Reference Implementation Repository\"},{\"_key\":\"6f34345daf65\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"48fe92eb1532\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/sdk_integration/chatgpt_apps\"},{\"_key\":\"fe22a1aefa11\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://github.com/braze-inc/chatgpt-apps-braze-integration/tree/main\"}],\"style\":\"normal\"},{\"_key\":\"2b87d9531512\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fd29696b015\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b3103d251531\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ea01ed17cae\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward-looking statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"86e7c5f1399e\",\"_type\":\"block\",\"children\":[{\"_key\":\"1faa4cbcdfd2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$37\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ad4abb6c144b18c5cdca95384c5dc139ca823cfb-1500x1500.png\",\"publishedDate\":\"2025-10-20T15:00:36.167Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bac69ee293055f4d12337f249a583ec2fac09652-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Braze is excited to announce a new, first-of-its-kind integration with ChatGPT that will allow marketers to make use of this key new touchpoint to better understand and engage their customers both within the chat interface, and beyond.\",\"pageTitle\":\"Braze announces integration with ChatGPT custom apps\",\"slug\":{\"_type\":\"slug\",\"current\":\"chatgpt-custom-apps-braze-integration\"}},\"title\":\"Braze announces integration with ChatGPT custom apps to support customer engagement\"},{\"_id\":\"90aa5dc3-b450-4378-b253-6ba31364bbf4\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"b59938469926\",\"_type\":\"block\",\"children\":[{\"_key\":\"58058e176b33\",\"_type\":\"span\",\"marks\":[],\"text\":\"It's been quite a busy month over at OpenAI. Three years on from the \"},{\"_key\":\"63c94c7fb716\",\"_type\":\"span\",\"marks\":[\"623e7cafd323\"],\"text\":\"blockbuster launch\"},{\"_key\":\"5ec2be79656b\",\"_type\":\"span\",\"marks\":[],\"text\":\" of the original version of ChatGPT, the company has rolled out a \"},{\"_key\":\"8d1d9d6fdd8d\",\"_type\":\"span\",\"marks\":[\"4232eb8a6aed\"],\"text\":\"new framework\"},{\"_key\":\"4a65526f0b9d\",\"_type\":\"span\",\"marks\":[],\"text\":\" to allow third-party custom apps to operate within their wildly successful chat interface and, earlier today, OpenAI \"},{\"_key\":\"d8e06e2fa5d3\",\"_type\":\"span\",\"marks\":[\"128e9e85d4b8\"],\"text\":\"announced the launch of ChatGPT Atlas\"},{\"_key\":\"e6412ef99418\",\"_type\":\"span\",\"marks\":[],\"text\":\". This brand new web browser is built around ChatGPT, allowing web users to seamlessly browse the web and leverage generative AI in a single interface.\"}],\"markDefs\":[{\"_key\":\"623e7cafd323\",\"_type\":\"link\",\"href\":\"https://www.forbes.com/sites/bernardmarr/2023/05/19/a-short-history-of-chatgpt-how-we-got-to-where-we-are-today/\"},{\"_key\":\"4232eb8a6aed\",\"_type\":\"link\",\"href\":\"https://openai.com/index/introducing-apps-in-chatgpt/\"},{\"_key\":\"128e9e85d4b8\",\"_type\":\"link\",\"href\":\"https://openai.com/index/introducing-chatgpt-atlas/\"}],\"style\":\"normal\"},{\"_key\":\"d4e5f938a806\",\"_type\":\"block\",\"children\":[{\"_key\":\"8251393c25df\",\"_type\":\"span\",\"marks\":[],\"text\":\"When OpenAI announced its app framework, Braze rapidly \"},{\"_key\":\"0141d348a15e\",\"_type\":\"span\",\"marks\":[\"a68c63eb0ea4\"],\"text\":\"announced an integration\"},{\"_key\":\"4b882f7b31e3\",\"_type\":\"span\",\"marks\":[],\"text\":\", allowing brands to automatically gather data about user engagement with their custom apps while also powering personalized messaging experiences within the chat interface. Now we're pleased to announce that less than 24 hours after ChatGPT Atlas launched, it's possible for Braze customers to integrate our \"},{\"_key\":\"9c9179be8ff8\",\"_type\":\"span\",\"marks\":[\"ccdde9c76599\"],\"text\":\"Web SDK\"},{\"_key\":\"4f378f2e21a4\",\"_type\":\"span\",\"marks\":[],\"text\":\" to support more nuanced user profiles and 1:1 communication to users of the new browser.\"}],\"markDefs\":[{\"_key\":\"a68c63eb0ea4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/chatgpt-custom-apps-braze-integration\"},{\"_key\":\"ccdde9c76599\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/getting_started/web_sdk/\"}],\"style\":\"normal\"},{\"_key\":\"603e5bde9c62\",\"_type\":\"richImage\",\"alt\":\"A web browser displays the Braze website with the headline \\\"Rewrite the rules of customer engagement with AI\\\" and a notification \\\"Hello, ChatGPT Atlas! Welcome from Braze!\\\".\",\"asset\":{\"_ref\":\"image-691f07e167701968e2275e07f6763687b2b283b2-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e30ceb87f9ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"51393e996578\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"A web push notification powered by Braze and delivered to OpenAI’s ChatGPT Atlas browser\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5c71983c3158\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bdd5e6a069b\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers who are ready to hit the ground running, check the \"},{\"_key\":\"e8749ed511b9\",\"_type\":\"span\",\"marks\":[\"801441dbfe2a\"],\"text\":\"documentation for the Braze Web SDK\"},{\"_key\":\"1688b7562fd8\",\"_type\":\"span\",\"marks\":[],\"text\":\" and get started integrating Braze with your website to support ChatGPT Atlas. 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But the launch of ChatGPT Atlas expands the scope of that platform, moving it from a discrete website to an essential functionality that’s fully embedded within the web browsing experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83d3c7f3496b\",\"_type\":\"block\",\"children\":[{\"_key\":\"babcbb291991\",\"_type\":\"span\",\"marks\":[],\"text\":\"OpenAI isn’t the first company to try to tie together its generative AI platform and its web browser. In September, Google \"},{\"_key\":\"fad7faaa43a5\",\"_type\":\"span\",\"marks\":[\"09f7496f8d98\"],\"text\":\"integrated its Gemini AI solution\"},{\"_key\":\"ea5fa1a285eb\",\"_type\":\"span\",\"marks\":[],\"text\":\" within its industry-leading Chrome browser, a move also taken by Microsoft’s Edge, Opera’s Neon, Perplexity’s Comet, and the Browser Company’s Dia web browser. But OpenAI’s effort has a major advantage: Namely, the fact that the company’s audience of more than \"},{\"_key\":\"425a7da96042\",\"_type\":\"span\",\"marks\":[\"7c8b7a1750a1\"],\"text\":\"800 million weekly active users\"},{\"_key\":\"1b7f204e9d10\",\"_type\":\"span\",\"marks\":[],\"text\":\" are already bought into the value of ChatGPT and have an inherent understanding and familiarity with the chat interface, potentially supporting increased adoption and engagement.\"}],\"markDefs\":[{\"_key\":\"09f7496f8d98\",\"_type\":\"link\",\"href\":\"https://www.reuters.com/sustainability/boards-policy-regulation/google-adds-gemini-chrome-browser-after-avoiding-antitrust-breakup-2025-09-18/\"},{\"_key\":\"7c8b7a1750a1\",\"_type\":\"link\",\"href\":\"https://www.businessinsider.com/chatgpt-users-openai-sam-altman-devday-llm-artificial-intelligence-2025-10\"}],\"style\":\"normal\"},{\"_key\":\"8c1da17f660f\",\"_type\":\"block\",\"children\":[{\"_key\":\"668b1f828cce\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Will ChatGPT Atlas be as disruptive as Chrome?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fb89c1b170f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"61911136b679\",\"_type\":\"span\",\"marks\":[],\"text\":\"The launch of ChatGPT Atlast could potentially lead to a sea change in how people engage with the web, similar to the one we saw when Google first launched Chrome in 2008. Google’s search engine was already dominant, making up more than \"},{\"_key\":\"e80f50aefa1b\",\"_type\":\"span\",\"marks\":[\"f2f70315c94f\"],\"text\":\"60% of the global market\"},{\"_key\":\"50bb13b193be\",\"_type\":\"span\",\"marks\":[],\"text\":\", but the decision to build search into the address bar (so users no longer had to type in a valid URL in order to visit a website and could seamlessly carry out a search instead) kicked off significant growth for the company, leading a landscape where approximately \"},{\"_key\":\"d50072bdbf8f\",\"_type\":\"span\",\"marks\":[\"59cfbe740de0\"],\"text\":\"90% of web searches\"},{\"_key\":\"89d5ea7b131a\",\"_type\":\"span\",\"marks\":[],\"text\":\" today are done via Google.\"}],\"markDefs\":[{\"_key\":\"f2f70315c94f\",\"_type\":\"link\",\"href\":\"https://www.comscore.com/Insights/Press-Releases/2008/08/Top-50-US-Search-Engines\"},{\"_key\":\"59cfbe740de0\",\"_type\":\"link\",\"href\":\"https://knowledge.wharton.upenn.edu/article/why-google-dominates-the-search-engine-market/\"}],\"style\":\"normal\"},{\"_key\":\"563983869c94\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb34b65947eb\",\"_type\":\"span\",\"marks\":[],\"text\":\"With ChatGPT Atlas, a similar dynamic could be at play. The new browser effectively replaces the “search” functionality of Chrome with a new “chat” approach, allowing users to carry out two-way chat conversations from the address bar. This advances OpenAI’s efforts to make chat the default way that today’s consumers find information, rather than just receiving a static list of curated websites.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb2f2a0f11be\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e7f95ac4e5c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How OpenAI is leveraging ChatGPT within the browsing experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d5d1adcfa950\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6d95bc4bc49\",\"_type\":\"span\",\"marks\":[],\"text\":\"In its \"},{\"_key\":\"6fdc1cf569c2\",\"_type\":\"span\",\"marks\":[\"29248500fec9\"],\"text\":\"announcement blog post\"},{\"_key\":\"0027568f103e\",\"_type\":\"span\",\"marks\":[],\"text\":\", OpenAI noted that the launch of its browser was part of an ongoing expansion of ChatGPT as a platform across a wider and wider range of different touchpoints, channels, and experiences. However, ChatGPT Atlas has some notable differences both from traditional web browsers and from ChatGPT’s usual interface, reflecting the fact that leveraging generative AI within the context of a browser sometimes requires a new approach:\"}],\"markDefs\":[{\"_key\":\"29248500fec9\",\"_type\":\"link\",\"href\":\"https://openai.com/index/introducing-chatgpt-atlas/\"}],\"style\":\"normal\"},{\"_key\":\"11627cf4a4e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9d183b341a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Memories: \"},{\"_key\":\"176d84555a9b\",\"_type\":\"span\",\"marks\":[],\"text\":\"While the browser is able to remember information about user sessions, typed inputs, and other interactions, it also requires users to opt in to having that data leveraged to train their model, allowing them to decide what information they do and don’t want included.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"48f895d6479f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6f58bb8110a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Splitscreen “Ask ChatGPT”: \"},{\"_key\":\"23d879a8522c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The browser includes a ChatGPT sidebar that allows users to seamlessly summarize what they’re seeing, carry out tasks, or call up additional information, all without leaving the page they’re viewing.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e19e4aefb9dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c90bf0adb8e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Click-based collaboration: \"},{\"_key\":\"2085cc5dbb18\",\"_type\":\"span\",\"marks\":[],\"text\":\"This functionality allows web users to click on different aspects of web pages and experiences to easily leverage ChatGPT to fill out forms, draft emails, and summarize content as needed.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"846c2231787e\",\"_type\":\"block\",\"children\":[{\"_key\":\"388904186577\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Agent mode: \"},{\"_key\":\"5f0d0b837280\",\"_type\":\"span\",\"marks\":[],\"text\":\"For OpenAI premium subscribers, ChatGPT Atlas can automate tasks from within the browser interface (such as making purchases or booking flights); however, the browser will not allow ChatGPT to run code, download files, add extensions, or access other apps on a user’s computer, minimizing potential security risks.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"07b125e860d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e7d4eab1c39\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How ChatGPT Atlas may impact marketing strategies\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"aa61a66e96e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"93f5d4b71de6\",\"_type\":\"span\",\"marks\":[],\"text\":\"In just a few short years, ChatGPT and other forms of AI have already had an outsized impact on the digital landscape, with \"},{\"_key\":\"b0813dd23bae\",\"_type\":\"span\",\"marks\":[\"4b587f3677b9\"],\"text\":\"52% of new articles on the internet written by AI\"},{\"_key\":\"c582540efdd4\",\"_type\":\"span\",\"marks\":[],\"text\":\" (but not this one!) and \"},{\"_key\":\"f0f296251382\",\"_type\":\"span\",\"marks\":[\"17eb7ffb1a7b\"],\"text\":\"50% of consumers already using AI-powered search\"},{\"_key\":\"d77c0c9a538b\",\"_type\":\"span\",\"marks\":[],\"text\":\". The introduction of ChatGPT Atlas has the potential to supercharge this evolution, reshaping how brands interact with their customers on the web and making generative AI a central pillar in the modern consumer experience.\"}],\"markDefs\":[{\"_key\":\"4b587f3677b9\",\"_type\":\"link\",\"href\":\"https://www.axios.com/2025/10/14/ai-generated-writing-humans\"},{\"_key\":\"17eb7ffb1a7b\",\"_type\":\"link\",\"href\":\"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/new-front-door-to-the-internet-winning-in-the-age-of-ai-search\"}],\"style\":\"normal\"},{\"_key\":\"cecd81712e4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d265f395aa9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some likely impacts include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ad1df597fe3\",\"_type\":\"block\",\"children\":[{\"_key\":\"054b8d17b862\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI-friendly websites will become even more important\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e58bc551f853\",\"_type\":\"block\",\"children\":[{\"_key\":\"6fcd81a22021\",\"_type\":\"span\",\"marks\":[],\"text\":\"With ChatGPT Atlas, more consumers will begin experiencing the majority of their time on the web through a specifically AI-centric lens, informing not just what pages and information they see, but how they interact with those web properties. That’s going to put more pressure on brands to ensure that their websites and landing pages are built in thoughtful, AI-friendly ways, allowing for effective answer engine optimization (AEO) that will make them more discoverable by ChatGPT and its competitors. 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That will make embracing first-party data more important, both within the context of OpenAI’s ecosystem and beyond.\"}],\"markDefs\":[{\"_key\":\"8b019330b469\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/why-googles-retreat-on-cookie-deprecation-wont-slow-the-shift-to-a-first-party-future\"}],\"style\":\"normal\"},{\"_key\":\"043fbd6aa890\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d8ae7b960a8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Understanding (and engaging) customers across touchpoints will be crucial\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4b41ef483f45\",\"_type\":\"block\",\"children\":[{\"_key\":\"3458130d303d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Like Google and Meta before them, OpenAI is hard at work creating a compelling, highly sticky digital ecosystem that is designed to maximize user engagement. 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Brands will need to take a similar approach to ChatGPT Atlas, leveraging web SDKs to better understand how users are engaging with the AI-powered browser and to reach them with direct, personalized messages that provide concrete value. 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With ChatGPT and other AI assistants and tools on the rise, marketers who don’t take steps to understand how their audiences are engaging with these popular touchpoints risk key blind spots that could undermine their ability to connect effectively with customers and drive stronger results over time.\"}],\"markDefs\":[{\"_key\":\"0ba60abd0355\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_integration_guides/web/initial_sdk_setup/\"}],\"style\":\"normal\"},{\"_key\":\"344909023d0f\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d5cb12c68e6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3059e9419c99\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c2e476d5e98\",\"_type\":\"span\",\"marks\":[],\"text\":\"While the launch of ChatGPT Atlas is only part of a larger effort by OpenAI, it represents another step forward toward a future where chat-based GenAI plays a central role in helping us all gather, process, and take action on a world of information. This evolution makes it more important than ever for brands to ensure that their customer engagement efforts are thoughtful, effective, and highly relevant to the people receiving them, something that requires marketers to optimize the customer journey for each of their users and to adjust the experiences they receive as consumer preferences evolve.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b853ff5e59a\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ee03586085a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is built to help brands navigate this landscape successfully, supporting everything from web push notifications sent via ChatGPT Atlas to a cross-channel flow of messages across email and SMS that are enriched and personalized with chat data gathered within ChatGPT. Making sure that each individual gets the right messages and experiences for them at the appropriate times doesn’t just make for better marketing results; it helps to build trust and support the kind of long-lasting customer relationships that customer engagement success is based on.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb12aa7c6b41\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d63a3361974\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"If you’re interested in integrating the Braze Web SDK in order to support enriched user profiles and 1:1 communication in connection with ChatGPT Atlas, check out our \"},{\"_key\":\"1cf27f7a14e6\",\"_type\":\"span\",\"marks\":[\"5838ceaddf7d\",\"em\"],\"text\":\"Integrating the Braze SDK developer guide\"},{\"_key\":\"a62c65804849\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"5838ceaddf7d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_integration_guides/web/initial_sdk_setup/\"}],\"style\":\"normal\"},{\"_key\":\"d15db0c6edc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"da0e30e8ac12\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f34212c2f79c\",\"_type\":\"block\",\"children\":[{\"_key\":\"8de3c85875fd\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-looking statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b7fca4bea5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"883df80ea775\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$38\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/df716961a8685690c296656711fa4406e87ceb52-3840x2160.png\",\"publishedDate\":\"2025-10-21T23:20:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-726d82f940b0d25f74f3d913292fa1c40e89a279-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Today, OpenAI announced the launch of ChatGPT Atlas, a web browser is built around ChatGPT. Less than 24 hours after ChatGPT Atlas launched, it's now possible for Braze customers to integrate our Web SDK to support enriched user profiles and 1:1 communication with users of the new browser.\",\"pageTitle\":\"Introducing Braze Web SDK support for ChatGPT Atlas\",\"slug\":{\"_type\":\"slug\",\"current\":\"chatgpt-atlas-web-browser-braze-web-sdk\"}},\"title\":\"Introducing Braze Web SDK support for OpenAI’s ChatGPT Atlas browser\"},{\"_id\":\"b312364f-47ec-49f7-b1a7-ec37e836c185\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"b184603224bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"893f316bcdea\",\"_type\":\"span\",\"marks\":[],\"text\":\"The customer engagement landscape is shifting. New technologies keep cropping up, consumer attitudes continue to evolve, and marketers are having to put in significant time and effort to keep pace.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"210d6ffb4a16\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7a20e471f17\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, we know how important it is for customer engagement teams to have access to the right tools, tactics, and infrastructure to power their customer messaging campaigns and deepen their knowledge of their audience. And this year, we saw a series of major advancements to the Braze platform that helped them do just that—as well as a series of big wins from our customers as they leveraged our technology to take their customer engagement programs to new heights.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61f96cab0016\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3be2236d061\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are some of our top highlights, favorite moments, and major customer wins from the past 12 months.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33f4ab6d1ffa\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bdf930ce64f\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI agents, deeper insights, and brand new channels: Evolving the Braze platform to meet key customer needs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e9fa3a3db97d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ceabd29a27f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consumers are engaging with brands across an ever-growing range of touchpoints and AI platforms, putting pressure on marketers to find ways to communicate with their customers where and when they prefer, and to do so in thoughtful, resonant ways. To make that challenging outcome easier to achieve, Braze developed a suite of \"},{\"_key\":\"a0074865f46b\",\"_type\":\"span\",\"marks\":[\"1203a0c20e46\"],\"text\":\"agentic AI marketing capabilities\"},{\"_key\":\"6f689ba67a6c\",\"_type\":\"span\",\"marks\":[],\"text\":\" that leverage autonomous artificial intelligence to power \"},{\"_key\":\"3b170413e08d\",\"_type\":\"span\",\"marks\":[\"962ae074fca0\"],\"text\":\"personalization\"},{\"_key\":\"4162dadb8f14\",\"_type\":\"span\",\"marks\":[],\"text\":\" at scale:\"}],\"markDefs\":[{\"_key\":\"1203a0c20e46\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2025-braze-ai-announcements\"},{\"_key\":\"962ae074fca0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/the-power-of-personalization\"}],\"style\":\"normal\"},{\"_key\":\"e71a5ac976b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"5afd9f47dd12\",\"_type\":\"span\",\"marks\":[],\"text\":\"The \"},{\"_key\":\"de872ef05d55\",\"_type\":\"span\",\"marks\":[\"b35d90616ce0\",\"strong\"],\"text\":\"BrazeAI Decisioning Studio\"},{\"_key\":\"2b5cbca0c82d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"™ (Generally Available)\"},{\"_key\":\"2ff3643c0d40\",\"_type\":\"span\",\"marks\":[],\"text\":\", which allows marketers to leverage their rich first-party data to determine the best channel, message, offer, timing, frequency, and more for each individual customer, supporting stronger results and better outcomes for recipients. 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Brands can build agents that operate within existing Braze features, like Canvas and Catalogs, to tackle both simple and complex workflows, from lead scoring, localization, and profile enrichment to selecting optimal content, uncovering intelligent customer insights, and personalizing journeys at scale.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"4903403106ae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/ai-agents\"}],\"style\":\"normal\"},{\"_key\":\"a4111863e2b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c892666f143\",\"_type\":\"span\",\"marks\":[],\"text\":\"The \"},{\"_key\":\"38db10a3dbd8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"BrazeAI Operator™ (Beta)\"},{\"_key\":\"83ee8c5b8fa6\",\"_type\":\"span\",\"marks\":[],\"text\":\", an AI agent that will help marketers to get work done more efficiently in Braze using simple, conversational prompts to support everything from on-brand content to personalized messaging to surfacing the insights that matter most.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"15152b6949ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c89c4b3c69c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers also need to understand how their customer engagement program is performing and how they could uplevel their current efforts. To meet that need, we introduced the \"},{\"_key\":\"cd3396b0d2a4\",\"_type\":\"span\",\"marks\":[\"37f73d4578e3\"],\"text\":\"Braze MCP Server\"},{\"_key\":\"6013bde1f481\",\"_type\":\"span\",\"marks\":[],\"text\":\", which lets you tap conversational AI to ask any question about your Braze customer engagement data. This tool allows marketers to avoid complex technical SQL queries and waiting on data teams for assistance; instead, they can simply ask their favorite LLM about their Braze data. The best part: You can get set up in less than 10 minutes—and once that’s done, you can ask anything you want in plain English (“Summarize last month’s performance,” “Generate charts and visuals to add to the summary,” “What tweak can I make to have the biggest impact?” “What change will help me save the most time?”) and get answers and results in seconds. The result? 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