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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/technology-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to anthropic" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/technology-partners/anthropic">Anthropic</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Anthropic","item":"https://www.braze.com/partners/technology-partners/anthropic"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Anthropic" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F67dd088c0923fb3a38787abcc05cbf70e79beef6-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F67dd088c0923fb3a38787abcc05cbf70e79beef6-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F67dd088c0923fb3a38787abcc05cbf70e79beef6-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Anthropic</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Additional+Channels+%26+Extensions">Additional Channels & Extensions</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/ai_model_providers/anthropic">View Documentation</a><a href="https://www.anthropic.com" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Anthropic?</h3><div class="flex flex-col gap-6"><p>Anthropic is an AI safety and research company developing Claude, a next-generation AI assistant built to be helpful, honest, and safe for a wide range of language tasks.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Use your own Anthropic API key to access Anthropic's services with BrazeAI™ features.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 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We've moved from static spreadsheets to dynamic dashboards, from manual data pulls to AI-powered insights. Yet for most marketers, accessing data still requires the technical expertise for SQL queries or dependence on data teams.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"20fc652246b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba61a80188e4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today, that barrier falls. Braze is excited to introduce our MCP Server (beta), putting the power of conversational data interaction into anyone’s hands.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7e1619a87d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b1e9468b967\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you can type a question, you can explore your Braze ecosystem. Want to understand your campaign landscape? Review your most and least used segments for cleanup or targeting? Generate strategic recommendations for your next meeting? It's now possible through a simple conversation. The same data access that once required specialized skills is now available to any marketer ready to reach out and use it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ba03f38ad87\",\"_type\":\"block\",\"children\":[{\"_key\":\"b69aac4cf061\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Getting started is simple\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c25edf586e98\",\"_type\":\"block\",\"children\":[{\"_key\":\"dcf1b7f46277\",\"_type\":\"span\",\"marks\":[],\"text\":\"MCP stands for Model Context Protocol, which is an open-source framework \"},{\"_key\":\"fe0d45c262d3\",\"_type\":\"span\",\"marks\":[\"5577603f3fa9\"],\"text\":\"launched by Anthropic\"},{\"_key\":\"cfe3be630246\",\"_type\":\"span\",\"marks\":[],\"text\":\" to standardize how AI systems interact with other technologies. The Braze MCP Server is a simple, industry-standard way to give LLMs—like ChatGPT or Claude—context from your Braze data. With a few short steps, you can set up a chat with your Braze data like you're talking to a colleague. To get started:\"}],\"markDefs\":[{\"_key\":\"5577603f3fa9\",\"_type\":\"link\",\"href\":\"https://venturebeat.com/data-infrastructure/anthropic-releases-model-context-protocol-to-standardize-ai-data-integration/\"}],\"style\":\"normal\"},{\"_key\":\"2f910d7b9167\",\"_type\":\"block\",\"children\":[{\"_key\":\"909e27c68bf3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choose where you’ll work: \"},{\"_key\":\"0ff697163e27\",\"_type\":\"span\",\"marks\":[\"bf43d089442d\"],\"text\":\"Claude Desktop\"},{\"_key\":\"352668fc728f\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"b271c4369326\",\"_type\":\"span\",\"marks\":[\"16c1df9e5cc3\"],\"text\":\"Cursor\"},{\"_key\":\"72fca9a06f9e\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"a80628834524\",\"_type\":\"span\",\"marks\":[\"d67f15215f4a\"],\"text\":\"VS Code\"},{\"_key\":\"6d5c239ca36f\",\"_type\":\"span\",\"marks\":[],\"text\":\", or any client\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"bf43d089442d\",\"_type\":\"link\",\"href\":\"https://claude.ai/download\"},{\"_key\":\"16c1df9e5cc3\",\"_type\":\"link\",\"href\":\"https://cursor.com/downloads\"},{\"_key\":\"d67f15215f4a\",\"_type\":\"link\",\"href\":\"https://code.visualstudio.com/download\"}],\"style\":\"normal\"},{\"_key\":\"6d5e42a00633\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c6edeb4fed5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create an API key and grab your base URL in Braze\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ffeba81d8a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"152cba12b3c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Find these in “Settings” in your dashboard\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d91de033aa5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d8f285eaa73\",\"_type\":\"span\",\"marks\":[],\"text\":\"Finish \"},{\"_key\":\"dd8e9ef157c5\",\"_type\":\"span\",\"marks\":[\"61c87c099b34\"],\"text\":\"a few simple steps\"},{\"_key\":\"0a6ae3910061\",\"_type\":\"span\",\"marks\":[],\"text\":\" to install the MCP server\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"61c87c099b34\",\"_type\":\"link\",\"href\":\"http://braze.com/docs/mcp\"}],\"style\":\"normal\"},{\"_key\":\"a2a8a2378794\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c054df319de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start asking questions!\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"18637df7be25\",\"_type\":\"block\",\"children\":[{\"_key\":\"0828b3d829ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"The full setup can take under 10 minutes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"91571e3d3c9c\",\"_type\":\"block\",\"children\":[{\"_key\":\"32d486cb8184\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can access the \"},{\"_key\":\"5dedc74503f3\",\"_type\":\"span\",\"marks\":[\"aa904e242a74\"],\"text\":\"full documentation for the MCP Server here\"},{\"_key\":\"76821270542b\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"aa904e242a74\",\"_type\":\"link\",\"href\":\"http://braze.com/docs/mcp\"}],\"style\":\"normal\"},{\"_key\":\"abc00221ba44\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6746c961857\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once configured, the MCP Server acts as a bridge between AI tools and your Braze account, giving you conversational access to campaigns, canvases, segments, custom attributes, and more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4a8c6d70edf\",\"_type\":\"block\",\"children\":[{\"_key\":\"a446ab9a2910\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ask questions in plain English and get answers in seconds. No SQL, no complex query builders—just answers, when you need them.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a21e9568709\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed485da9c2b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"MCP is an open source, industry trending protocol for enabling large language models (LLMs) to access and use external tools and data sources. Based on it, Braze has developed the Braze MCP Server.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e58875c53a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"18d7dd925443\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"From our beta testing: How we're using the MCP today\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d135aefda668\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6cbc527759d\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, our internal marketing team uses Braze to send messages to our customers. Our team has been using our MCP Server for weeks to discover new insights. They have been interested in the answer to the question, \\\"What would actually help us improve our day-to-day and results?\\\" Here are some of the conversations we are using with the MCP that are starting to change how we work.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a0dc66fe9ba\",\"_type\":\"richImage\",\"alt\":\"a purple box that says mcp prompt let 's start with an overview\",\"asset\":{\"_ref\":\"image-21b6ec7bcd7bde4e3eeab014eacbbc022e31c525-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"fef6eebe7eea\",\"_type\":\"block\",\"children\":[{\"_key\":\"c841039835e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"We wanted to start with a basic overview of our marketing programs, so we prompted “Let's get a count of all Campaigns and Canvases by Fiscal year.” This would help us get on the same page with the MCP, which provided a cool overview of key details including that FY’25 was our peak with more than 215 items; FY’26 has already had close to 100 items halfway through the year; our use of Canvas jumped from 5 in FY’24 to nearly 70 so far in FY’26. The natural follow-up: \\\"Based on our current pace, how many items will we launch by year-end?\\\" MCP projected ~200 total items, making FY’26 comparable to our record year. This insight helped out team discussions about capacity planning and resource allocation, but we still had plenty of questions left.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"312fae12213c\",\"_type\":\"richImage\",\"alt\":\"a mcp prompt that says show us what 's actually working\",\"asset\":{\"_ref\":\"image-a2256459716817e66345f7062e7e3fb714f135bc-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c0a61386decf\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5c843c15cc8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Next, we dove into performance: \\\"Summarize July 2025 campaign and Canvas performance.\\\" The MCP was able to highlight some obvious patterns in just a few minutes. Product education and community newsletters had the highest open rates. End-of-month sends outperformed mid-month by 2X. The MCP was even able to show us useful insights on our tone, noting that \\\"big announcement\\\" energy outperformed our more involved nurture campaigns. These insights made us excited to adjust strategy. Of course, the next step was to ask the MCP what we should do with all this information.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"287f1e9f5b11\",\"_type\":\"richImage\",\"alt\":\"a purple box that says mcp prompt turn this into action\",\"asset\":{\"_ref\":\"image-9ffaff12443f7098c259257c900e2967a3bb6f10-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"1c3f53fc1fd2\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fab10ad6f55\",\"_type\":\"span\",\"marks\":[],\"text\":\"Finally we prompted: “Can you share 2 things to start doing, 2 things to continue doing, 2 things to stop doing based on these insights?” The MCP generated a simple and clear set of actions backed by the data we had just discovered. Start: Monthly product spotlights and end-of-month scheduling. Continue: Sophisticated Canvas workflows and community series. Stop: Zero-activity event campaigns and duplicative campaigns that cluttered our system.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c9d4620325d\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd243b60d190\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a huge bonus, the MCP discovered 180+ redundant custom attributes that we blocklisted along with a large set of unused segments we’d been meaning to clean up. It even provided a plan to archive them up easily. Win!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"652df2c8a83c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7758fadedecc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro tips from our internal testing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ee0ea2a56fc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"c37ba906a86f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our own testing has led to a few insights we want to share with you to help improve your own MCP results:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"202a8473dcca\",\"_type\":\"block\",\"children\":[{\"_key\":\"6dfc15490bdf\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Specificity matters.\"},{\"_key\":\"46c573bbb322\",\"_type\":\"span\",\"marks\":[],\"text\":\" \\\"July 2025 performance\\\" generates far more accurate insights than \\\"recent performance.\\\" Include date ranges, specify if you want just Campaigns or also Canvases, include campaign names or categories and specific data types when possible. Similarly, overly broad prompts lead to worse results than specific ones. So don’t aim for “tell me about performance for all messaging in the last ten years.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cface6076172\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cb51a8dfb46\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Watch for partial data.\"},{\"_key\":\"ef674774e87c\",\"_type\":\"span\",\"marks\":[],\"text\":\" MCP might initially return results from a partial data set if your prompt doesn’t cover all the bases. A simple \\\"check for additional results from [range]\\\" helped to ensure more comprehensive results. Trust your gut—if something seems off, investigate it with additional prompts or try again.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f96eac42eef6\",\"_type\":\"block\",\"children\":[{\"_key\":\"96fafd66151c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Stuck in a loop?\"},{\"_key\":\"15eefaf8d5ca\",\"_type\":\"span\",\"marks\":[],\"text\":\" If the AI repeats itself or seems stuck, simply redirect with a new question. Think of yourself as the guide when it comes to course-correcting the MCP on a search that might well be covering a hugely broad data set. Consider starting a new chat and then changing your prompt to be more specific.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6952c3a9e966\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5bb9663a249\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Go a level deeper: \"},{\"_key\":\"d1d0f2f3c76e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Got through a great analysis and you're happy with the insights or suggestions the server gave you? Ask the MCP Server what else it has to offer or teach you. Bonus, you'll learn more about how it processes, which can help you shape smarter prompts for future conversations. You can even ask it to generate charts and other visuals to help you.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"896797b125b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0216ab77b56\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Easily narrow recommendations by impact:\"},{\"_key\":\"6b6069191577\",\"_type\":\"span\",\"marks\":[],\"text\":\" MCP will offer up a ton of information for you, which can feel like a lot to sort through. If you're short on time and want a prioritized list fast, just ask! You might prompt it to give you what it thinks will have the biggest impact, what is the quickest win, or what will save you the most time over the long haul, for example.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1bbdbae56fac\",\"_type\":\"block\",\"children\":[{\"_key\":\"32a21905911c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Always be managing up:\"},{\"_key\":\"a22592e1dc7a\",\"_type\":\"span\",\"marks\":[],\"text\":\" Half of a marketer’s job is telling their own story internally (at least it can feel that way!). MCP can help you shape that story. Want to make a slide summary for your CMO based on what you learned? Ask away. Looking for some data visualizations you can drop in Slack to showcase your impact? Ask away. Trying to summarize something funky going on with your custom events to better inform your engineers? Let it know.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0ee7d4bad237\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a1cb7703274\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Join the beta\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"79863b21f4fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d7591df32af\",\"_type\":\"span\",\"marks\":[],\"text\":\"MCP servers are leading-edge, so we're opening up access to the Beta to Braze users who are ready to transform how they interact with their data. You'll get read-only access to campaign, canvas, segment, and attribute data through natural conversation. Security remains paramount. We strongly recommend creating dedicated API keys for MCP (never reuse existing ones) and scoping them appropriately to avoid giving the MCP access to more information and actions than intended. While AI is remarkably powerful for pattern recognition and data exploration, it’s a best practice to verify any critical insights that it surfaces before making major strategic decisions. Our suggested Braze MCP Server setup has been developed to retrieve fields that contain non-PII data - just the insights and information you need to understand your customer engagement ecosystem better than ever before.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49a310d8ab64\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd2621120ac4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ready to unlock conversational access to your Braze data? The future of customer engagement is conversational, and it's available now. No need to ask your account team for access—all customers have access starting today. Simply follow our documentation to get started. Usage of the Braze MCP server falls under our beta terms. Send feedback to mcp-product@braze.com as you discover new use cases and push the boundaries of what's possible.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ea3744d0108\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"3e2e2a401a02\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Read now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"http://braze.com/docs/mcp\"}}],\"heading\":\"Get started today\"},{\"_key\":\"f744c6153e32\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b301f51e19b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec921e8ccca1\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c6fffd5dea8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Disclaimer\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"318185f16bd4\",\"_type\":\"block\",\"children\":[{\"_key\":\"da2140a8184a\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"The \"},{\"_key\":\"1da251cd67a1\",\"_type\":\"span\",\"marks\":[\"539c0c4fcaad\",\"em\"],\"text\":\"Model Context Protocol\"},{\"_key\":\"fb7b7739c244\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" is a newly introduced open-source protocol that may be susceptible to security issues or vulnerabilities at this time. The Braze MCP Server setup code and instructions are provided by Braze “as is” and without any warranties, and customers use it at their own risk. Braze shall not be responsible for any consequences arising from improper setup, misuse of the MCP, or any potential security issues that may arise. Braze strongly encourages customers to review their configurations carefully and to follow the outlined guidelines to reduce risks associated with the integrity and security of their Braze environment.\"}],\"markDefs\":[{\"_key\":\"539c0c4fcaad\",\"_type\":\"link\",\"href\":\"https://modelcontextprotocol.io/overview\"}],\"style\":\"normal\"},{\"_key\":\"3ad49814fc64\",\"_type\":\"block\",\"children\":[{\"_key\":\"16379c31360b\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"For assistance or clarification, please contact our support team.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e4b77fbf942\",\"_type\":\"block\",\"children\":[{\"_key\":\"e16024c5844a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bedb7d7cba75\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc3264b02f6d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward-looking statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ac8e2c22e11\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd7d3e6a75f5\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"},{\"_key\":\"65b54acbaa7c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ed0150fd7913947d2af37699f73663aa6d5b057e-1920x1080.png\",\"publishedDate\":\"2025-08-12T20:30:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ff723d537980c491105ff17deb82af76a3a32782-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"The Braze MCP Server is a simple, industry-standard way to give LLMs—like ChatGPT or Claude—context from your Braze data. Learn how to make the most of this key new tool.\",\"pageTitle\":\"Introducing the Braze MCP Server\",\"slug\":{\"_type\":\"slug\",\"current\":\"introducing-braze-mcp-server\"}},\"title\":\"Introducing the Braze MCP Server: Conversational access to your customer engagement data\"},{\"_id\":\"a2cdbde6-d8ba-4a6e-b986-651c482f1960\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"5d40a729a89c\",\"_type\":\"block\",\"children\":[{\"_key\":\"73ac1379135a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is making it easier than ever to access the power of conversational data interactions in the hands of brands. In August, we launched the \"},{\"_key\":\"5e9b02054426\",\"_type\":\"span\",\"marks\":[\"86c87be8ae8f\"],\"text\":\"Braze MCP server\"},{\"_key\":\"0bd7f470ccd0\",\"_type\":\"span\",\"marks\":[],\"text\":\", which gives brands the ability to explore their Braze ecosystem by simply asking the question they want to know.\"}],\"markDefs\":[{\"_key\":\"86c87be8ae8f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/introducing-braze-mcp-server\"}],\"style\":\"normal\"},{\"_key\":\"8638c7f76541\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f1e3cf1eefc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Now we’re making it even easier for you to harness the power of conversational insights as Braze's MCP server has been added to the Anthropic MCP directory. No need to install additional dependencies. Just open Anthropic’s Claude Desktop, follow a few simple instructions, and you’re ready to access 38 Braze API functions across 15 categories including campaigns, canvases, KPIs, and more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfe948b61db5\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc5a33ec0c9f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to get started\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"23416f9f0294\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a58a000be96\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you’ve opened the Claude Desktop, go to settings, click connectors \u003e browse connectors \u003e desktop extensions, find the Braze MCP server, and install!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"183084e99abf\",\"_type\":\"richImage\",\"alt\":\"Braze MCP Server installation screen with an 'Install' button, detailing its function for AI tools to access non-PII Braze data.\",\"asset\":{\"_ref\":\"image-e955a8679bd28a2e0233e3f84100ff3f5f307cad-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"539a816198fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c9f8e2f287a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you’ve installed the Braze MCP server, you’ll need to create a read-only API key and base URL in Braze. 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