<!DOCTYPE html><html lang="pt-br"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/cc2b9f9d340cd1dd.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/resources/error-eb663c64f63eb59c.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/aafbaf63-7f4158bd193cd8ff.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/189-7a1651d82f3e8dab.js" async=""></script><script src="/_next/static/chunks/2492-f92517e0c322caf5.js" async=""></script><script src="/_next/static/chunks/6124-f82ff0ea5612e24e.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/resources/articles/%5Bslug%5D/page-8c075aeab5eeb6e4.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><title>Retrospectiva 2025 da Braze</title><meta name="description" content="Em 2025, a Braze lançou novas funções e recursos, recebeu reconhecimentos do setor e impulsionou um crescimento significativo para seus clientes. A seguir, destacamos nossos principais lançamentos, marcos e conquistas. 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A seguir, destacamos nossos principais lançamentos, marcos e conquistas. "/><meta property="og:url" content="https://www.braze.com/pt-br/resources/articles/braze-2025-year-in-review"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/cd14677007f7ccbaecefb7492c6353f2726a01a1-2400x1600.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Retrospectiva 2025 da Braze"/><meta name="twitter:description" content="Em 2025, a Braze lançou novas funções e recursos, recebeu reconhecimentos do setor e impulsionou um crescimento significativo para seus clientes. A seguir, destacamos nossos principais lançamentos, marcos e conquistas. 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text-lg">Experimentos</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Canais</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cross-channels"><use href="/icons/sprites.svg#cross-channels"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Diferentes Canais de Mensagens</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use 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text-lg">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens em Aplicativos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="server-05"><use href="/icons/sprites.svg#server-05"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens Web</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/audience-sync"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="sliders-02"><use href="/icons/sprites.svg#sliders-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Audience Sync de Mídia</span></div></a></li></ul></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F980] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 mr-2 xl:mr-0 rounded-md bg-gradient-icon text-white"><svg width="20" height="20" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">BrazeAI™</span><p class="text-md font-normal text-gray-600">Saiba como o BrazeAI™ está incorporado aos recursos em nossa plataforma.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/product/brazeai">Saiba Mais</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/pt-br/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">A Plataforma Braze</span><span class="text-sm font-normal text-gray-600">Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Como Funciona</span><span class="text-sm font-normal text-gray-600">Um detalhamento de nossa pilha de tecnologia verticalmente integrada.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" 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transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solu--es"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Indústrias</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Varejo e e-Commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Serviços Financeiros</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Turismo</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restaurantes</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze Para</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engenheiros</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee while looking at a laptop computer ." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Jurídicos (EN)</span><span class="text-sm font-normal text-gray-600">Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Está procurando por outra coisa?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] 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before:bg-gradient-hero md:before:hidden md:bg-gradient-hero"><div class="container relative z-10 pt-6 md:pb-8"><div class="flex gap-1 text-xs"><a aria-label="Link to resources" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/pt-br/resources">Recursos</a><span class="text-white text-md">/</span><a aria-label="Link to articles" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/pt-br/resources/articles">Blog</a><span class="text-white text-md">/</span><a aria-label="Link to braze 2025 year in review" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/pt-br/resources/articles/braze-2025-year-in-review">Retrospectiva 2025: ...</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Recursos","item":"https://www.braze.com/pt-br/resources"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://www.braze.com/pt-br/resources/articles"},{"@type":"ListItem","position":3,"name":"Retrospectiva 2025: ...","item":"https://www.braze.com/pt-br/resources/articles/braze-2025-year-in-review"}]}</script><div class="mt-8 flex flex-col gap-6 sm:mt-12 md:flex-row md:pb-16"><div class="flex shrink-0 grow basis-0 flex-col gap-8"><h1 class="text-display-md font-bold text-white">Retrospectiva 2025: principais momentos, marcos e avanços</h1><p class="flex gap-3 text-xs font-extrabold text-white"><span>Publicado em 17 de dezembro de 2025</span><span>/</span><span>Última edição em 17 de dezembro de 2025</span><span>/</span><span>18<!-- --> leitura mínima</span></p></div><div class="shrink-0 grow basis-0"><img alt="Retrospectiva 2025: principais momentos, marcos e avanços" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="h-auto max-h-[352px] w-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F76b73e5acfed31091a72e4202e4f1e6395addf81-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F76b73e5acfed31091a72e4202e4f1e6395addf81-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F76b73e5acfed31091a72e4202e4f1e6395addf81-1920x1080.png&w=1200&q=75"/></div></div></div></div><div class="container py-[50px] md:py-24"><div class="flex flex-col gap-8 md:flex-row"><div class="w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]"><div class="flex gap-4 text-gray-500 md:sticky md:top-20 md:flex-col"><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="twitter-new"><use href="/icons/sprites.svg#twitter-new"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="linkedin"><use href="/icons/sprites.svg#linkedin"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="mailbox"><use href="/icons/sprites.svg#mailbox"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="link-03"><use href="/icons/sprites.svg#link-03"></use></svg></div></div></div><div class="flex shrink-0 grow basis-0 flex-col gap-12"><div class="flex flex-col gap-6 rounded-xl border border-gray-100 bg-gray-50 p-8"><span class="text-sm font-semibold text-gray-600">AUTOR</span><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div></div><div class="flex flex-col gap-6"><p>O cenário de engajamento do cliente está passando por mudanças. Novas tecnologias continuam surgindo, os consumidores passam a agir de maneiras diferentes, e os profissionais de marketing precisam investir tempo e esforço significativos para acompanhar esse ritmo.</p><p>Na Braze, sabemos o quanto é importante que as equipes de engajamento do cliente tenham acesso às ferramentas, táticas e à infraestrutura certas para executar campanhas de envio de mensagens e aprofundar o conhecimento sobre o público. Este ano, tivemos avanços importantes na plataforma da Braze que ajudaram a viabilizar exatamente isso. Nossos clientes também obtiveram ganhos significativos ao usar nossa tecnologia para levar seus programas de engajamento do cliente a um novo patamar.</p><p>A seguir, destacamos alguns dos principais avanços da plataforma, momentos marcantes e resultados relevantes alcançados por nossos clientes nos últimos 12 meses.</p><h2 id="h-33f4ab6d1ffa" class="my-4 text-gray-900 lg:text-display-lg">Agentes de IA, insights mais detalhados e novos canais: a evolução da plataforma da Braze para atender às principais necessidades dos clientes</h2><p>Os consumidores interagem com as marcas por um número cada vez maior de pontos de contato e plataformas, o que obriga os profissionais de marketing a encontrar novas formas de se comunicar com os clientes no momento e no canal de sua preferência, sempre de forma cuidadosa e relevante. Para tornar esse desafio mais viável, a Braze desenvolveu um conjunto de <a href="https://www.braze.com/resources/articles/2025-braze-ai-announcements" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">recursos de marketing com agentes de IA</a> que usam inteligência artificial autônoma para viabilizar a <a href="https://www.braze.com/resources/reports-and-guides/the-power-of-personalization" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">personalização</a> em escala:<a href="https://www.braze.com/resources/articles/2025-braze-ai-announcements" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">recursos de marketing com agentes de IA</a> que usam inteligência artificial autônoma para viabilizar a <a href="https://www.braze.com/resources/reports-and-guides/the-power-of-personalization" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">personalização</a> em escala:</p><ul><li class="mb-2 ml-10 list-disc">O <strong><a href="https://www.braze.com/product/brazeai-decisioning-studio" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">BrazeAI Decisioning Studio</a>™, disponível de forma geral,</strong> permite que os profissionais de marketing usem dados primários ricos para determinar o melhor canal, mensagem, oferta, momento e frequência para cada cliente, gerando resultados mais consistentes e relevantes para os destinatários. Os agentes de decisão da BrazeAI™ utilizam aprendizado por reforço, uma abordagem avançada de machine learning, para experimentar de forma autônoma e se adaptar continuamente ao comportamento do cliente.<strong><a href="https://www.braze.com/product/brazeai-decisioning-studio" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">BrazeAI Decisioning Studio</a>™, disponível de forma geral,</strong> permite que os profissionais de marketing usem dados primários ricos para determinar o melhor canal, mensagem, oferta, momento e frequência para cada cliente, gerando resultados mais consistentes e relevantes para os destinatários. Os agentes de decisão da BrazeAI™ utilizam aprendizado por reforço, uma abordagem avançada de machine learning, para experimentar de forma autônoma e se adaptar continuamente ao comportamento do cliente.</li><li class="mb-2 ml-10 list-disc">O <strong><a href="https://www.braze.com/product/ai-agents" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">BrazeAI Agent Console</a>™ , atualmente em versão Beta,</strong> ajuda profissionais de marketing a aumentar a produtividade e explorar novas possibilidades com IA agêntica, transformando tarefas complexas em fluxos de trabalho automatizados e integrados. Essas marcas podem criar agentes que operam dentro de recursos já existentes da Braze, como o Canvas e os Catálogos, para gerenciar fluxos de trabalho simples e complexos. Isso inclui desde classificação de leads, localização e enriquecimento de perfis até a seleção do conteúdo ideal, a geração de insights sobre o cliente e a personalização de jornadas em escala.<strong><a href="https://www.braze.com/product/ai-agents" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">BrazeAI Agent Console</a>™ , atualmente em versão Beta,</strong> ajuda profissionais de marketing a aumentar a produtividade e explorar novas possibilidades com IA agêntica, transformando tarefas complexas em fluxos de trabalho automatizados e integrados. Essas marcas podem criar agentes que operam dentro de recursos já existentes da Braze, como o Canvas e os Catálogos, para gerenciar fluxos de trabalho simples e complexos. Isso inclui desde classificação de leads, localização e enriquecimento de perfis até a seleção do conteúdo ideal, a geração de insights sobre o cliente e a personalização de jornadas em escala.</li><li class="mb-2 ml-10 list-disc">O <strong>BrazeAI Operator™, atualmente em versão Beta,</strong> é um agente de IA que ajuda profissionais de marketing a realizar mais tarefas com eficiência na Braze por meio de prompts conversacionais simples. Ele oferece suporte desde a criação de conteúdo alinhado à marca até o envio de mensagens personalizadas, além de destacar os insights mais relevantes.<strong>BrazeAI Operator™, atualmente em versão Beta,</strong> é um agente de IA que ajuda profissionais de marketing a realizar mais tarefas com eficiência na Braze por meio de prompts conversacionais simples. Ele oferece suporte desde a criação de conteúdo alinhado à marca até o envio de mensagens personalizadas, além de destacar os insights mais relevantes.</li></ul><p>Os profissionais de marketing também precisam entender o desempenho de seus programas de engajamento do cliente e identificar oportunidades de aprimoramento. Para isso, apresentamos o <a href="https://www.braze.com/resources/articles/introducing-braze-mcp-server" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze MCP Server</a>, que permite o uso de IA conversacional para responder a perguntas sobre dados de engajamento do cliente na Braze. Com essa ferramenta, os profissionais de marketing deixam de depender de consultas técnicas e complexas em SQL e da necessidade de aguardar o suporte das equipes de dados. Em vez disso, podem simplesmente consultar sua LLM de preferência sobre os dados da Braze. O melhor de tudo é que a configuração leva menos de 10 minutos. Depois disso, é possível fazer perguntas de forma simples, como “Resuma o desempenho do último mês”, “Crie gráficos e imagens para incluir no resumo”, “Que ajuste pode gerar maior impacto?” ou “Que mudança pode ajudar a economizar mais tempo?”, e receber respostas e resultados em segundos. O resultado é a geração de insights mais detalhados com muito menos esforço.<a href="https://www.braze.com/resources/articles/introducing-braze-mcp-server" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze MCP Server</a>, que permite o uso de IA conversacional para responder a perguntas sobre dados de engajamento do cliente na Braze. Com essa ferramenta, os profissionais de marketing deixam de depender de consultas técnicas e complexas em SQL e da necessidade de aguardar o suporte das equipes de dados. Em vez disso, podem simplesmente consultar sua LLM de preferência sobre os dados da Braze. O melhor de tudo é que a configuração leva menos de 10 minutos. Depois disso, é possível fazer perguntas de forma simples, como “Resuma o desempenho do último mês”, “Crie gráficos e imagens para incluir no resumo”, “Que ajuste pode gerar maior impacto?” ou “Que mudança pode ajudar a economizar mais tempo?”, e receber respostas e resultados em segundos. O resultado é a geração de insights mais detalhados com muito menos esforço.</p><p>O número de consumidores que utilizam as principais plataformas de IA cresceu significativamente nos últimos três anos, criando um novo canal relevante de engajamento que os profissionais de marketing precisam dominar. É por isso que quando a OpenAI deu às marcas a opção de lançar apps dentro do ChatGPT, nós rapidamente iniciamos uma nova <a href="https://www.braze.com/resources/articles/chatgpt-custom-apps-braze-integration" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">integração da Braze com apps do ChatGPT</a> para permitir que os profissionais de marketing usem esse canal para entender melhor e interagir com seus clientes, não apenas dentro do app do ChatGPT de suas marcas, mas em diferentes canais. Assim como ocorreu com os dispositivos móveis, as marcas passam a entender e atender melhor seus clientes nesse novo canal de engajamento.<a href="https://www.braze.com/resources/articles/chatgpt-custom-apps-braze-integration" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">integração da Braze com apps do ChatGPT</a> para permitir que os profissionais de marketing usem esse canal para entender melhor e interagir com seus clientes, não apenas dentro do app do ChatGPT de suas marcas, mas em diferentes canais. Assim como ocorreu com os dispositivos móveis, as marcas passam a entender e atender melhor seus clientes nesse novo canal de engajamento.</p><p>Quando a OpenAI lançou seu próprio navegador, o ChatGPT Atlas, em uma tentativa de desafiar a liderança do Google e do navegador Chrome, <a href="https://www.braze.com/resources/articles/chatgpt-atlas-web-browser-braze-web-sdk" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">a Braze </a> anunciou suporte ao<a href="https://www.braze.com/docs/user_guide/getting_started/web_sdk/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Web SDK</a> em menos de 24 horas após o lançamento. Com isso, nossos clientes conseguem usar, desde o começo, esse novo navegador movido a IA e usar também a Braze para coletar informações sobre comportamentos e preferências de usuários em seus sites dentro do Atlas e depois se conectar com esses usuários de formas personalizadas e responsivas usando <a href="https://www.braze.com/resources/articles/introducing-banners-messaging-channel" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Banners</a>, <a href="https://www.braze.com/resources/articles/whats-an-in-browser-message-anyway" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">mensagens no navegador</a>, <a href="https://www.braze.com/resources/articles/why-content-cards-are-important-for-your-cross-channel-strategy" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">cartões de conteúdo para web</a>e <a href="https://www.braze.com/resources/reports-and-guides/web-messaging" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">notificações web push</a>.<a href="https://www.braze.com/resources/articles/chatgpt-atlas-web-browser-braze-web-sdk" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">a Braze </a> anunciou suporte ao<a href="https://www.braze.com/docs/user_guide/getting_started/web_sdk/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Web SDK</a> em menos de 24 horas após o lançamento. Com isso, nossos clientes conseguem usar, desde o começo, esse novo navegador movido a IA e usar também a Braze para coletar informações sobre comportamentos e preferências de usuários em seus sites dentro do Atlas e depois se conectar com esses usuários de formas personalizadas e responsivas usando <a href="https://www.braze.com/resources/articles/introducing-banners-messaging-channel" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Banners</a>, <a href="https://www.braze.com/resources/articles/whats-an-in-browser-message-anyway" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">mensagens no navegador</a>, <a href="https://www.braze.com/resources/articles/why-content-cards-are-important-for-your-cross-channel-strategy" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">cartões de conteúdo para web</a>e <a href="https://www.braze.com/resources/reports-and-guides/web-messaging" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">notificações web push</a>.</p><p>Entender seus clientes e seu programa de engajamento do cliente é fundamental. Mas uma estratégia de engajamento bem-sucedida também exige que profissionais de marketing alcancem e engajem os usuários nos canais em que eles já estão. É por isso que a Braze deu prioridade para disponibilizar o suporte a <a href="https://www.braze.com/resources/articles/introducing-braze-native-rcs-support" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">RCS</a>, <a href="https://www.braze.com/resources/articles/introducing-banners-messaging-channel" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Banners para web e dispositivos móveis</a>, <a href="https://www.braze.com/resources/articles/2025-braze-channels-announcements" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">WhatsApp Commerce</a>, <a href="https://www.braze.com/resources/articles/introducing-whatsapp-flows" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">WhatsApp Flows</a> e <a href="https://www.braze.com/resources/articles/whatsapp-to-introduce-ads" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Audience Sync para anúncios no WhatsApp</a>. Além disso, nós apostamos em nosso ecossistema de parceiros para auxiliar clientes que usam a Braze junto com os melhores parceiros de tecnologia e agências do setor, lançando suporte para uma integração avançada com <a href="https://www.braze.com/resources/articles/braze-shopify-announcement" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Shopify</a>, além de <a href="https://www.braze.com/resources/articles/introducing-braze-amplifiers" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Amplificadores Braze</a>, que são soluções de parceiros prontas para usar e desenvolvidas para se integrarem com a Braze para atender a desafios comerciais e casos de uso específicos e muito mais. Essas novas soluções ajudam a resolver desafios dos clientes, criam novas oportunidades de engajamento e permitem que a Braze opere de forma mais eficiente em conjunto com outras tecnologias, ampliando o impacto dos programas de engajamento.<a href="https://www.braze.com/resources/articles/introducing-braze-native-rcs-support" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">RCS</a>, <a href="https://www.braze.com/resources/articles/introducing-banners-messaging-channel" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Banners para web e dispositivos móveis</a>, <a href="https://www.braze.com/resources/articles/2025-braze-channels-announcements" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">WhatsApp Commerce</a>, <a href="https://www.braze.com/resources/articles/introducing-whatsapp-flows" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">WhatsApp Flows</a> e <a href="https://www.braze.com/resources/articles/whatsapp-to-introduce-ads" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Audience Sync para anúncios no WhatsApp</a>. Além disso, nós apostamos em nosso ecossistema de parceiros para auxiliar clientes que usam a Braze junto com os melhores parceiros de tecnologia e agências do setor, lançando suporte para uma integração avançada com <a href="https://www.braze.com/resources/articles/braze-shopify-announcement" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Shopify</a>, além de <a href="https://www.braze.com/resources/articles/introducing-braze-amplifiers" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Amplificadores Braze</a>, que são soluções de parceiros prontas para usar e desenvolvidas para se integrarem com a Braze para atender a desafios comerciais e casos de uso específicos e muito mais. Essas novas soluções ajudam a resolver desafios dos clientes, criam novas oportunidades de engajamento e permitem que a Braze opere de forma mais eficiente em conjunto com outras tecnologias, ampliando o impacto dos programas de engajamento.</p><h2 id="h-a36cdb27ae3a" class="my-4 text-gray-900 lg:text-display-lg">Engajamento do cliente confiável e sustentável em grande escala: como as equipes da Braze ajudam nossos clientes a alcançar melhores resultados</h2><p>Para muitas marcas, poucas épocas são tão importantes para os negócios quanto o final do ano. Essas semanas estratégicas oferecem grandes oportunidades para impulsionar vendas e engajar clientes, mas também trazem riscos significativos quando as tecnologias utilizadas não conseguem acompanhar a rapidez, a escala e a complexidade necessárias para sustentar campanhas de marketing no nível que os consumidores esperam. Na Braze, registramos este ano a nossa <a href="https://www.braze.com/resources/articles/black-friday-cyber-monday-trends-2025" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">nossa Cyber Week mais movimentada</a>. Durante o período de 25 de novembro a 1º de dezembro de 2025, clientes utilizaram a plataforma da Braze para enviar mais de 100 bilhões de mensagens, com um pico de 59,9 bilhões de mensagens entregues entre a Black Friday e a Cyber Monday, um aumento de 19% em relação a 2024. Além disso, nossa plataforma conseguiu lidar com essa alta demanda mantendo 100% de tempo de atividade, o que reflete o trabalho de todas as nossas equipes na preparação da infraestrutura, das pessoas, dos processos e dos clientes para esse momento crítico.<a href="https://www.braze.com/resources/articles/black-friday-cyber-monday-trends-2025" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">nossa Cyber Week mais movimentada</a>. Durante o período de 25 de novembro a 1º de dezembro de 2025, clientes utilizaram a plataforma da Braze para enviar mais de 100 bilhões de mensagens, com um pico de 59,9 bilhões de mensagens entregues entre a Black Friday e a Cyber Monday, um aumento de 19% em relação a 2024. Além disso, nossa plataforma conseguiu lidar com essa alta demanda mantendo 100% de tempo de atividade, o que reflete o trabalho de todas as nossas equipes na preparação da infraestrutura, das pessoas, dos processos e dos clientes para esse momento crítico.</p><p>Criar, manter e evoluir uma plataforma de engajamento do cliente de primeira linha é um compromisso essencial para nossas equipes de Produto e Engenharia. Ao mesmo tempo, sabemos o quanto é importante para nossos clientes contar com o poder, a flexibilidade e o impacto da nossa solução para conduzir suas próprias campanhas. Por isso, temos orgulho de anunciar que, pelo terceiro ano consecutivo, a Braze foi nomeada <a href="https://www.braze.com/resources/articles/braze-named-leader-2025-gartner-magic-quadrant" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Líder no Gartner® Magic Quadrant™ 2025 para Hubs de Marketing Multicanal</a>. Acreditamos que esse reconhecimento contínuo reforça nosso compromisso de oferecer às marcas uma plataforma de engajamento do cliente de primeira linha, aliada a uma visão de liderança no mercado e a um histórico consistente de execução, apoiando o sucesso de longo prazo de nossos clientes.<a href="https://www.braze.com/resources/articles/braze-named-leader-2025-gartner-magic-quadrant" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Líder no Gartner® Magic Quadrant™ 2025 para Hubs de Marketing Multicanal</a>. Acreditamos que esse reconhecimento contínuo reforça nosso compromisso de oferecer às marcas uma plataforma de engajamento do cliente de primeira linha, aliada a uma visão de liderança no mercado e a um histórico consistente de execução, apoiando o sucesso de longo prazo de nossos clientes.</p><p>Essa mesma dedicação em apoiar nossos clientes e suas necessidades de engajamento do cliente também se reflete no trabalho de nossas equipes de atendimento. Em 2025, a Braze <a href="https://www.braze.com/resources/articles/braze-earns-customer-service-award-7th-year-in-a-row" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">deu continuidade à sua trajetória </a> de conquistas ao receber, pelo sétimo ano consecutivo, o NorthFace ScoreBoard Award por excelência em Atendimento ao Cliente, além do prêmio do Customer Relationship Management Institute LLC por excelência em Serviços de Integração de Clientes pelo terceiro ano consecutivo. Sabemos como é fundamental para nossos clientes contar com orientação especializada e suporte técnico para alcançar, engajar e reter seus próprios clientes com sucesso.<a href="https://www.braze.com/resources/articles/braze-earns-customer-service-award-7th-year-in-a-row" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">deu continuidade à sua trajetória </a> de conquistas ao receber, pelo sétimo ano consecutivo, o NorthFace ScoreBoard Award por excelência em Atendimento ao Cliente, além do prêmio do Customer Relationship Management Institute LLC por excelência em Serviços de Integração de Clientes pelo terceiro ano consecutivo. Sabemos como é fundamental para nossos clientes contar com orientação especializada e suporte técnico para alcançar, engajar e reter seus próprios clientes com sucesso.</p><p>Como empresas do mundo inteiro utilizam a Braze, levamos muito a sério nosso compromisso de contribuir com a comunidade global por meio de iniciativas climáticas baseadas em evidências científicas. Neste ano, demos um passo importante ao <a href="https://www.braze.com/resources/articles/science-based-targets-approved" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">divulgar publicamente nossas metas de redução de emissões</a>. Em parceria com a Science Based Targets initiative (SBTi), organização reconhecida mundialmente por apoiar empresas na definição de metas de redução de emissões alinhadas às orientações mais recentes da ciência climática, estabelecemos metas de curto prazo para reduzir as emissões de escopo 1 e 2 em 50,4% até o ano fiscal de 2033, em comparação com o ano fiscal base de 2023. Também definimos a redução de 58,2% das emissões de escopo 3 provenientes de produtos e serviços adquiridos e de viagens de negócios até o ano fiscal de 2033, em relação ao mesmo ano base. Esses esforços, supervisionados por nossa equipe de Impacto Social em parceria com outros departamentos, oferecem mais visibilidade aos nossos clientes sobre a forma como a Braze encara a sustentabilidade e o trabalho que realizamos para reduzir nosso impacto climático.<a href="https://www.braze.com/resources/articles/science-based-targets-approved" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">divulgar publicamente nossas metas de redução de emissões</a>. Em parceria com a Science Based Targets initiative (SBTi), organização reconhecida mundialmente por apoiar empresas na definição de metas de redução de emissões alinhadas às orientações mais recentes da ciência climática, estabelecemos metas de curto prazo para reduzir as emissões de escopo 1 e 2 em 50,4% até o ano fiscal de 2033, em comparação com o ano fiscal base de 2023. Também definimos a redução de 58,2% das emissões de escopo 3 provenientes de produtos e serviços adquiridos e de viagens de negócios até o ano fiscal de 2033, em relação ao mesmo ano base. Esses esforços, supervisionados por nossa equipe de Impacto Social em parceria com outros departamentos, oferecem mais visibilidade aos nossos clientes sobre a forma como a Braze encara a sustentabilidade e o trabalho que realizamos para reduzir nosso impacto climático.</p><h2 id="h-336415c8f15e" class="my-4 text-gray-900 lg:text-display-lg">Impulsionando o sucesso em diferentes setores e fortalecendo uma comunidade de vencedores: como a Braze ajuda as principais marcas</h2><p>Embora tenhamos muito orgulho de toda a inovação e evolução viabilizadas pela plataforma Braze e por nossas equipes, temos ainda mais orgulho de nossos clientes e do trabalho que realizaram ao usar a Braze para se conectar de forma mais profunda com seus públicos.</p><p>Todos os anos, celebramos nossa <a href="https://www.braze.com/resources/articles/forge-2025-torchie-awards-winners" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">lista de vencedores</a> do Braze Torchie Awards, destacando o trabalho excepcional realizado por profissionais de marketing e outras partes interessadas no avanço do engajamento do cliente. Entre os vencedores deste ano está a Wendy’s, marca líder no segmento de fast-food, cuja campanha vencedora do Torchie Award gerou mais de 10 milhões de impressões no app, mais de 550.000 novas contas digitais e 1.120.000 resgates de ofertas em todo o país. Também concedemos o prêmio Braze Bonfire Marketers of the Month 2025 a dezenas de profissionais de marketing de empresas como <a href="https://www.braze.com/resources/articles/november-2025-bonfire-marketer-of-the-month" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Bed Bath & Beyond</a>, <a href="https://www.braze.com/resources/articles/october-2025-bonfire-marketer-of-the-month" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Sonder</a>, <a href="https://www.braze.com/resources/articles/february-2025-bonfire-marketer-of-the-month" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">SkyShowtime</a>, <a href="https://www.braze.com/resources/articles/january-2025-bonfire-marketer-of-the-month" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">foodpanda</a> (subsidiária da Delivery Hero), entre muitas outras.<a href="https://www.braze.com/resources/articles/forge-2025-torchie-awards-winners" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">lista de vencedores</a> do Braze Torchie Awards, destacando o trabalho excepcional realizado por profissionais de marketing e outras partes interessadas no avanço do engajamento do cliente. Entre os vencedores deste ano está a Wendy’s, marca líder no segmento de fast-food, cuja campanha vencedora do Torchie Award gerou mais de 10 milhões de impressões no app, mais de 550.000 novas contas digitais e 1.120.000 resgates de ofertas em todo o país. Também concedemos o prêmio Braze Bonfire Marketers of the Month 2025 a dezenas de profissionais de marketing de empresas como <a href="https://www.braze.com/resources/articles/november-2025-bonfire-marketer-of-the-month" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Bed Bath & Beyond</a>, <a href="https://www.braze.com/resources/articles/october-2025-bonfire-marketer-of-the-month" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Sonder</a>, <a href="https://www.braze.com/resources/articles/february-2025-bonfire-marketer-of-the-month" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">SkyShowtime</a>, <a href="https://www.braze.com/resources/articles/january-2025-bonfire-marketer-of-the-month" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">foodpanda</a> (subsidiária da Delivery Hero), entre muitas outras.</p><p>Também somos gratos pela oportunidade de trabalhar junto a marcas líderes de diferentes categorias e gerar resultados transformadores, incluindo a <a href="https://www.braze.com/customers/stash-case-study" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Stash</a>, app de investimentos com 1.300.000 assinantes pagos; a <a href="https://www.braze.com/customers/24s-case-study" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">24S</a>, varejista de luxo online do grupo LVMH; e a <a href="https://www.braze.com/customers/kayo-sports-case-study" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Kayo Sports</a>, membro do Foxtel Group e agora parte da DAZN, um dos maiores e mais acelerados serviços de streaming esportivo da Austrália:<a href="https://www.braze.com/customers/stash-case-study" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Stash</a>, app de investimentos com 1.300.000 assinantes pagos; a <a href="https://www.braze.com/customers/24s-case-study" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">24S</a>, varejista de luxo online do grupo LVMH; e a <a href="https://www.braze.com/customers/kayo-sports-case-study" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Kayo Sports</a>, membro do Foxtel Group e agora parte da DAZN, um dos maiores e mais acelerados serviços de streaming esportivo da Austrália:</p><ul><li class="mb-2 ml-10 list-disc">Ajudamos a Stash a implementar uma campanha de integração sofisticada que personaliza dinamicamente o envio de mensagens com base no comportamento do usuário, incentivando <a href="https://www.braze.com/resources/videos/mapping-high-value-actions" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">ações de alto valor</a>, como iniciar o primeiro depósito, enviar informações de depósito e concluir o depósito. Como resultado, mais de 19% dos usuários realizaram essas ações. A 24S usou a <a href="https://www.braze.com/product/brazeai" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">BrazeAI™</a> e o <a href="https://www.braze.com/product/journey-orchestration" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Canvas</a> para executar oito campanhas personalizadas e as <a href="https://www.braze.com/docs/user_guide/brazeai/recommendations/ai_item_recommendations" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Recomendações de itens de IA da Braze</a> , aumentando a taxa de inclusão de itens no carrinho em 7% e a taxa de conversão de compras em 35%.<a href="https://www.braze.com/resources/videos/mapping-high-value-actions" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">ações de alto valor</a>, como iniciar o primeiro depósito, enviar informações de depósito e concluir o depósito. Como resultado, mais de 19% dos usuários realizaram essas ações. A 24S usou a <a href="https://www.braze.com/product/brazeai" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">BrazeAI™</a> e o <a href="https://www.braze.com/product/journey-orchestration" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Canvas</a> para executar oito campanhas personalizadas e as <a href="https://www.braze.com/docs/user_guide/brazeai/recommendations/ai_item_recommendations" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Recomendações de itens de IA da Braze</a> , aumentando a taxa de inclusão de itens no carrinho em 7% e a taxa de conversão de compras em 35%.</li><li class="mb-2 ml-10 list-disc">Ao usar a plataforma de engajamento com clientes da Braze em conjunto com o <a href="https://www.braze.com/product/brazeai-decisioning-studio" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">BrazeAI Decisioning Studio™</a>, a Kayo Sports conseguiu definir mensagens, ativos criativos, canais, momento de envio, frequência e promoções ideais para cada assinante. Como resultado, obteve um aumento de 14% nas assinaturas no ano fiscal de 2024 e um crescimento de 105% em cross-selling, mesmo com um reajuste de 20% no preço da assinatura.<a href="https://www.braze.com/product/brazeai-decisioning-studio" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">BrazeAI Decisioning Studio™</a>, a Kayo Sports conseguiu definir mensagens, ativos criativos, canais, momento de envio, frequência e promoções ideais para cada assinante. Como resultado, obteve um aumento de 14% nas assinaturas no ano fiscal de 2024 e um crescimento de 105% em cross-selling, mesmo com um reajuste de 20% no preço da assinatura.</li></ul><p>Para apoiar essas e outras marcas, nossa organização trabalhou para criar, selecionar e aprimorar continuamente um conjunto de recursos práticos para profissionais de marketing e engajamento do cliente. Esses recursos, que incluem o <a href="https://learning.braze.com/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Learning</a>, a comunidade de profissionais de marketing <a href="https://community.braze.com/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Bonfire</a>, o <a href="https://forge.braze.com/2025" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Forge</a> e o <a href="https://www.braze.com/resources/articles/forge-2025-torchie-awards-winners" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Torchie Awards</a>, oferecem aos profissionais de marketing e engajamento do cliente inúmeras oportunidades de crescimento, conexão, inspiração e geração de resultados comerciais mais sólidos.<a href="https://learning.braze.com/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Learning</a>, a comunidade de profissionais de marketing <a href="https://community.braze.com/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Bonfire</a>, o <a href="https://forge.braze.com/2025" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Forge</a> e o <a href="https://www.braze.com/resources/articles/forge-2025-torchie-awards-winners" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Torchie Awards</a>, oferecem aos profissionais de marketing e engajamento do cliente inúmeras oportunidades de crescimento, conexão, inspiração e geração de resultados comerciais mais sólidos.</p><h2 id="h-ca59bd1c8c52" class="my-4 text-gray-900 lg:text-display-lg">A Braze é a parceira certa para impulsionar o crescimento da sua marca em 2026</h2><p>Nos últimos 12 meses, investimos continuamente em inovação, permitindo que nossos clientes alcançassem um ROI substancial em 2025 com a Braze. Nossa meta para o novo ano é expandir o que já está funcionando, criando ferramentas poderosas e conectando nossos clientes a canais, recursos, insights e líderes em marketing e engajamento do cliente, além de capacidades que viabilizam resultados capazes de levar sua empresa ao próximo patamar.</p><p></p><p><em>Tudo pronto para começar? Confira o <a href="https://www.braze.com/resources/reports-and-guides/braze-inspiration-guide" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Guia de inspiração da Braze</a> e conheça mais de 50 casos de uso relevantes de engajamento do cliente que podem ajudar você a ativar, monetizar e reter usuários com sucesso.<a href="https://www.braze.com/resources/reports-and-guides/braze-inspiration-guide" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Guia de inspiração da Braze</a> e conheça mais de 50 casos de uso relevantes de engajamento do cliente que podem ajudar você a ativar, monetizar e reter usuários com sucesso.</em></p></div></div><div class="flex w-full shrink-0 grow-0 basis-full flex-col gap-8 md:w-[280px] md:basis-[280px]"><div class="flex flex-col gap-5"><h6 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class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/pt-br/get-started">Começar a usar</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/pt-br/product">Veja como a Braze funciona</a></div></div></div></div></section><script 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A seguir, destacamos nossos principais lançamentos, marcos e conquistas. 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Os agentes de decisão da BrazeAI™ utilizam aprendizado por reforço, uma abordagem avançada de machine learning, para experimentar de forma autônoma e se adaptar continuamente ao comportamento do cliente.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"O \",[\"$\",\"strong\",null,{\"children\":[[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/product/ai-agents\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"BrazeAI Agent Console\"]}],\"™ , atualmente em versão Beta,\"]}],\" ajuda profissionais de marketing a aumentar a produtividade e explorar novas possibilidades com IA agêntica, transformando tarefas complexas em fluxos de trabalho automatizados e integrados. Essas marcas podem criar agentes que operam dentro de recursos já existentes da Braze, como o Canvas e os Catálogos, para gerenciar fluxos de trabalho simples e complexos. Isso inclui desde classificação de leads, localização e enriquecimento de perfis até a seleção do conteúdo ideal, a geração de insights sobre o cliente e a personalização de jornadas em escala.\",[\"$\",\"strong\",null,{\"children\":[[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/product/ai-agents\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"BrazeAI Agent Console\"]}],\"™ , atualmente em versão Beta,\"]}],\" ajuda profissionais de marketing a aumentar a produtividade e explorar novas possibilidades com IA agêntica, transformando tarefas complexas em fluxos de trabalho automatizados e integrados. Essas marcas podem criar agentes que operam dentro de recursos já existentes da Braze, como o Canvas e os Catálogos, para gerenciar fluxos de trabalho simples e complexos. Isso inclui desde classificação de leads, localização e enriquecimento de perfis até a seleção do conteúdo ideal, a geração de insights sobre o cliente e a personalização de jornadas em escala.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"O \",[\"$\",\"strong\",null,{\"children\":[\"BrazeAI Operator™, atualmente em versão Beta,\"]}],\" é um agente de IA que ajuda profissionais de marketing a realizar mais tarefas com eficiência na Braze por meio de prompts conversacionais simples. Ele oferece suporte desde a criação de conteúdo alinhado à marca até o envio de mensagens personalizadas, além de destacar os insights mais relevantes.\",[\"$\",\"strong\",null,{\"children\":[\"BrazeAI Operator™, atualmente em versão Beta,\"]}],\" é um agente de IA que ajuda profissionais de marketing a realizar mais tarefas com eficiência na Braze por meio de prompts conversacionais simples. Ele oferece suporte desde a criação de conteúdo alinhado à marca até o envio de mensagens personalizadas, além de destacar os insights mais relevantes.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Os profissionais de marketing também precisam entender o desempenho de seus programas de engajamento do cliente e identificar oportunidades de aprimoramento. Para isso, apresentamos o \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/introducing-braze-mcp-server\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze MCP Server\"]}],\", que permite o uso de IA conversacional para responder a perguntas sobre dados de engajamento do cliente na Braze. Com essa ferramenta, os profissionais de marketing deixam de depender de consultas técnicas e complexas em SQL e da necessidade de aguardar o suporte das equipes de dados. Em vez disso, podem simplesmente consultar sua LLM de preferência sobre os dados da Braze. O melhor de tudo é que a configuração leva menos de 10 minutos. Depois disso, é possível fazer perguntas de forma simples, como “Resuma o desempenho do último mês”, “Crie gráficos e imagens para incluir no resumo”, “Que ajuste pode gerar maior impacto?” ou “Que mudança pode ajudar a economizar mais tempo?”, e receber respostas e resultados em segundos. O resultado é a geração de insights mais detalhados com muito menos esforço.\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/introducing-braze-mcp-server\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze MCP Server\"]}],\", que permite o uso de IA conversacional para responder a perguntas sobre dados de engajamento do cliente na Braze. Com essa ferramenta, os profissionais de marketing deixam de depender de consultas técnicas e complexas em SQL e da necessidade de aguardar o suporte das equipes de dados. Em vez disso, podem simplesmente consultar sua LLM de preferência sobre os dados da Braze. O melhor de tudo é que a configuração leva menos de 10 minutos. Depois disso, é possível fazer perguntas de forma simples, como “Resuma o desempenho do último mês”, “Crie gráficos e imagens para incluir no resumo”, “Que ajuste pode gerar maior impacto?” ou “Que mudança pode ajudar a economizar mais tempo?”, e receber respostas e resultados em segundos. O resultado é a geração de insights mais detalhados com muito menos esforço.\"]}],[\"$\",\"p\",null,{\"children\":[\"O número de consumidores que utilizam as principais plataformas de IA cresceu significativamente nos últimos três anos, criando um novo canal relevante de engajamento que os profissionais de marketing precisam dominar. É por isso que quando a OpenAI deu às marcas a opção de lançar apps dentro do ChatGPT, nós rapidamente iniciamos uma nova \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/chatgpt-custom-apps-braze-integration\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"integração da Braze com apps do ChatGPT\"]}],\" para permitir que os profissionais de marketing usem esse canal para entender melhor e interagir com seus clientes, não apenas dentro do app do ChatGPT de suas marcas, mas em diferentes canais. Assim como ocorreu com os dispositivos móveis, as marcas passam a entender e atender melhor seus clientes nesse novo canal de engajamento.\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/chatgpt-custom-apps-braze-integration\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"integração da Braze com apps do ChatGPT\"]}],\" para permitir que os profissionais de marketing usem esse canal para entender melhor e interagir com seus clientes, não apenas dentro do app do ChatGPT de suas marcas, mas em diferentes canais. Assim como ocorreu com os dispositivos móveis, as marcas passam a entender e atender melhor seus clientes nesse novo canal de engajamento.\"]}],[\"$\",\"p\",null,{\"children\":[\"Quando a OpenAI lançou seu próprio navegador, o ChatGPT Atlas, em uma tentativa de desafiar a liderança do Google e do navegador Chrome, \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/chatgpt-atlas-web-browser-braze-web-sdk\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"a Braze \"]}],\" anunciou suporte ao\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/docs/user_guide/getting_started/web_sdk/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Web SDK\"]}],\" em menos de 24 horas após o lançamento. Com isso, nossos clientes conseguem usar, desde o começo, esse novo navegador movido a IA e usar também a Braze para coletar informações sobre comportamentos e preferências de usuários em seus sites dentro do Atlas e depois se conectar com esses usuários de formas personalizadas e responsivas usando \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/introducing-banners-messaging-channel\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Banners\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/whats-an-in-browser-message-anyway\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"mensagens no navegador\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/why-content-cards-are-important-for-your-cross-channel-strategy\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"cartões de conteúdo para web\"]}],\"e \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/reports-and-guides/web-messaging\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"notificações web push\"]}],\".\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/chatgpt-atlas-web-browser-braze-web-sdk\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"a Braze \"]}],\" anunciou suporte ao\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/docs/user_guide/getting_started/web_sdk/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Web SDK\"]}],\" em menos de 24 horas após o lançamento. Com isso, nossos clientes conseguem usar, desde o começo, esse novo navegador movido a IA e usar também a Braze para coletar informações sobre comportamentos e preferências de usuários em seus sites dentro do Atlas e depois se conectar com esses usuários de formas personalizadas e responsivas usando \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/introducing-banners-messaging-channel\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Banners\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/whats-an-in-browser-message-anyway\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"mensagens no navegador\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/why-content-cards-are-important-for-your-cross-channel-strategy\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"cartões de conteúdo para web\"]}],\"e \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/reports-and-guides/web-messaging\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"notificações web push\"]}],\".\"]}],[\"$\",\"p\",null,{\"children\":[\"Entender seus clientes e seu programa de engajamento do cliente é fundamental. Mas uma estratégia de engajamento bem-sucedida também exige que profissionais de marketing alcancem e engajem os usuários nos canais em que eles já estão. É por isso que a Braze deu prioridade para disponibilizar o suporte a \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/introducing-braze-native-rcs-support\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"RCS\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/introducing-banners-messaging-channel\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Banners para web e dispositivos móveis\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/2025-braze-channels-announcements\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"WhatsApp Commerce\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/introducing-whatsapp-flows\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"WhatsApp Flows\"]}],\" e \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/whatsapp-to-introduce-ads\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze Audience Sync para anúncios no WhatsApp\"]}],\". Além disso, nós apostamos em nosso ecossistema de parceiros para auxiliar clientes que usam a Braze junto com os melhores parceiros de tecnologia e agências do setor, lançando suporte para uma integração avançada com \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/braze-shopify-announcement\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Shopify\"]}],\", além de \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/introducing-braze-amplifiers\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Amplificadores Braze\"]}],\", que são soluções de parceiros prontas para usar e desenvolvidas para se integrarem com a Braze para atender a desafios comerciais e casos de uso específicos e muito mais. Essas novas soluções ajudam a resolver desafios dos clientes, criam novas oportunidades de engajamento e permitem que a Braze opere de forma mais eficiente em conjunto com outras tecnologias, ampliando o impacto dos programas de engajamento.\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/introducing-braze-native-rcs-support\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"RCS\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/introducing-banners-messaging-channel\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Banners para web e dispositivos móveis\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/2025-braze-channels-announcements\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"WhatsApp Commerce\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/introducing-whatsapp-flows\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"WhatsApp Flows\"]}],\" e \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/whatsapp-to-introduce-ads\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze Audience Sync para anúncios no WhatsApp\"]}],\". Além disso, nós apostamos em nosso ecossistema de parceiros para auxiliar clientes que usam a Braze junto com os melhores parceiros de tecnologia e agências do setor, lançando suporte para uma integração avançada com \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/braze-shopify-announcement\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Shopify\"]}],\", além de \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/introducing-braze-amplifiers\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Amplificadores Braze\"]}],\", que são soluções de parceiros prontas para usar e desenvolvidas para se integrarem com a Braze para atender a desafios comerciais e casos de uso específicos e muito mais. Essas novas soluções ajudam a resolver desafios dos clientes, criam novas oportunidades de engajamento e permitem que a Braze opere de forma mais eficiente em conjunto com outras tecnologias, ampliando o impacto dos programas de engajamento.\"]}],[\"$\",\"h2\",null,{\"id\":\"h-a36cdb27ae3a\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[\"Engajamento do cliente confiável e sustentável em grande escala: como as equipes da Braze ajudam nossos clientes a alcançar melhores resultados\"]}],[\"$\",\"p\",null,{\"children\":[\"Para muitas marcas, poucas épocas são tão importantes para os negócios quanto o final do ano. Essas semanas estratégicas oferecem grandes oportunidades para impulsionar vendas e engajar clientes, mas também trazem riscos significativos quando as tecnologias utilizadas não conseguem acompanhar a rapidez, a escala e a complexidade necessárias para sustentar campanhas de marketing no nível que os consumidores esperam. Na Braze, registramos este ano a nossa \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/black-friday-cyber-monday-trends-2025\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"nossa Cyber Week mais movimentada\"]}],\". Durante o período de 25 de novembro a 1º de dezembro de 2025, clientes utilizaram a plataforma da Braze para enviar mais de 100 bilhões de mensagens, com um pico de 59,9 bilhões de mensagens entregues entre a Black Friday e a Cyber Monday, um aumento de 19% em relação a 2024. Além disso, nossa plataforma conseguiu lidar com essa alta demanda mantendo 100% de tempo de atividade, o que reflete o trabalho de todas as nossas equipes na preparação da infraestrutura, das pessoas, dos processos e dos clientes para esse momento crítico.\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/black-friday-cyber-monday-trends-2025\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"nossa Cyber Week mais movimentada\"]}],\". Durante o período de 25 de novembro a 1º de dezembro de 2025, clientes utilizaram a plataforma da Braze para enviar mais de 100 bilhões de mensagens, com um pico de 59,9 bilhões de mensagens entregues entre a Black Friday e a Cyber Monday, um aumento de 19% em relação a 2024. Além disso, nossa plataforma conseguiu lidar com essa alta demanda mantendo 100% de tempo de atividade, o que reflete o trabalho de todas as nossas equipes na preparação da infraestrutura, das pessoas, dos processos e dos clientes para esse momento crítico.\"]}],[\"$\",\"p\",null,{\"children\":[\"Criar, manter e evoluir uma plataforma de engajamento do cliente de primeira linha é um compromisso essencial para nossas equipes de Produto e Engenharia. Ao mesmo tempo, sabemos o quanto é importante para nossos clientes contar com o poder, a flexibilidade e o impacto da nossa solução para conduzir suas próprias campanhas. Por isso, temos orgulho de anunciar que, pelo terceiro ano consecutivo, a Braze foi nomeada \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/braze-named-leader-2025-gartner-magic-quadrant\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Líder no Gartner® Magic Quadrant™ 2025 para Hubs de Marketing Multicanal\"]}],\". Acreditamos que esse reconhecimento contínuo reforça nosso compromisso de oferecer às marcas uma plataforma de engajamento do cliente de primeira linha, aliada a uma visão de liderança no mercado e a um histórico consistente de execução, apoiando o sucesso de longo prazo de nossos clientes.\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/braze-named-leader-2025-gartner-magic-quadrant\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Líder no Gartner® Magic Quadrant™ 2025 para Hubs de Marketing Multicanal\"]}],\". Acreditamos que esse reconhecimento contínuo reforça nosso compromisso de oferecer às marcas uma plataforma de engajamento do cliente de primeira linha, aliada a uma visão de liderança no mercado e a um histórico consistente de execução, apoiando o sucesso de longo prazo de nossos clientes.\"]}],[\"$\",\"p\",null,{\"children\":[\"Essa mesma dedicação em apoiar nossos clientes e suas necessidades de engajamento do cliente também se reflete no trabalho de nossas equipes de atendimento. Em 2025, a Braze \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/braze-earns-customer-service-award-7th-year-in-a-row\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"deu continuidade à sua trajetória \"]}],\" de conquistas ao receber, pelo sétimo ano consecutivo, o NorthFace ScoreBoard Award por excelência em Atendimento ao Cliente, além do prêmio do Customer Relationship Management Institute LLC por excelência em Serviços de Integração de Clientes pelo terceiro ano consecutivo. Sabemos como é fundamental para nossos clientes contar com orientação especializada e suporte técnico para alcançar, engajar e reter seus próprios clientes com sucesso.\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/braze-earns-customer-service-award-7th-year-in-a-row\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"deu continuidade à sua trajetória \"]}],\" de conquistas ao receber, pelo sétimo ano consecutivo, o NorthFace ScoreBoard Award por excelência em Atendimento ao Cliente, além do prêmio do Customer Relationship Management Institute LLC por excelência em Serviços de Integração de Clientes pelo terceiro ano consecutivo. Sabemos como é fundamental para nossos clientes contar com orientação especializada e suporte técnico para alcançar, engajar e reter seus próprios clientes com sucesso.\"]}],[\"$\",\"p\",null,{\"children\":[\"Como empresas do mundo inteiro utilizam a Braze, levamos muito a sério nosso compromisso de contribuir com a comunidade global por meio de iniciativas climáticas baseadas em evidências científicas. Neste ano, demos um passo importante ao \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/science-based-targets-approved\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"divulgar publicamente nossas metas de redução de emissões\"]}],\". Em parceria com a Science Based Targets initiative (SBTi), organização reconhecida mundialmente por apoiar empresas na definição de metas de redução de emissões alinhadas às orientações mais recentes da ciência climática, estabelecemos metas de curto prazo para reduzir as emissões de escopo 1 e 2 em 50,4% até o ano fiscal de 2033, em comparação com o ano fiscal base de 2023. Também definimos a redução de 58,2% das emissões de escopo 3 provenientes de produtos e serviços adquiridos e de viagens de negócios até o ano fiscal de 2033, em relação ao mesmo ano base. Esses esforços, supervisionados por nossa equipe de Impacto Social em parceria com outros departamentos, oferecem mais visibilidade aos nossos clientes sobre a forma como a Braze encara a sustentabilidade e o trabalho que realizamos para reduzir nosso impacto climático.\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/science-based-targets-approved\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"divulgar publicamente nossas metas de redução de emissões\"]}],\". Em parceria com a Science Based Targets initiative (SBTi), organização reconhecida mundialmente por apoiar empresas na definição de metas de redução de emissões alinhadas às orientações mais recentes da ciência climática, estabelecemos metas de curto prazo para reduzir as emissões de escopo 1 e 2 em 50,4% até o ano fiscal de 2033, em comparação com o ano fiscal base de 2023. Também definimos a redução de 58,2% das emissões de escopo 3 provenientes de produtos e serviços adquiridos e de viagens de negócios até o ano fiscal de 2033, em relação ao mesmo ano base. Esses esforços, supervisionados por nossa equipe de Impacto Social em parceria com outros departamentos, oferecem mais visibilidade aos nossos clientes sobre a forma como a Braze encara a sustentabilidade e o trabalho que realizamos para reduzir nosso impacto climático.\"]}],[\"$\",\"h2\",null,{\"id\":\"h-336415c8f15e\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[\"Impulsionando o sucesso em diferentes setores e fortalecendo uma comunidade de vencedores: como a Braze ajuda as principais marcas\"]}],[\"$\",\"p\",null,{\"children\":[\"Embora tenhamos muito orgulho de toda a inovação e evolução viabilizadas pela plataforma Braze e por nossas equipes, temos ainda mais orgulho de nossos clientes e do trabalho que realizaram ao usar a Braze para se conectar de forma mais profunda com seus públicos.\"]}],[\"$\",\"p\",null,{\"children\":[\"Todos os anos, celebramos nossa \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/forge-2025-torchie-awards-winners\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"lista de vencedores\"]}],\" do Braze Torchie Awards, destacando o trabalho excepcional realizado por profissionais de marketing e outras partes interessadas no avanço do engajamento do cliente. Entre os vencedores deste ano está a Wendy’s, marca líder no segmento de fast-food, cuja campanha vencedora do Torchie Award gerou mais de 10 milhões de impressões no app, mais de 550.000 novas contas digitais e 1.120.000 resgates de ofertas em todo o país. Também concedemos o prêmio Braze Bonfire Marketers of the Month 2025 a dezenas de profissionais de marketing de empresas como \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/november-2025-bonfire-marketer-of-the-month\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Bed Bath \u0026 Beyond\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/october-2025-bonfire-marketer-of-the-month\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Sonder\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/february-2025-bonfire-marketer-of-the-month\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"SkyShowtime\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/january-2025-bonfire-marketer-of-the-month\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"foodpanda\"]}],\" (subsidiária da Delivery Hero), entre muitas outras.\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/forge-2025-torchie-awards-winners\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"lista de vencedores\"]}],\" do Braze Torchie Awards, destacando o trabalho excepcional realizado por profissionais de marketing e outras partes interessadas no avanço do engajamento do cliente. Entre os vencedores deste ano está a Wendy’s, marca líder no segmento de fast-food, cuja campanha vencedora do Torchie Award gerou mais de 10 milhões de impressões no app, mais de 550.000 novas contas digitais e 1.120.000 resgates de ofertas em todo o país. Também concedemos o prêmio Braze Bonfire Marketers of the Month 2025 a dezenas de profissionais de marketing de empresas como \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/november-2025-bonfire-marketer-of-the-month\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Bed Bath \u0026 Beyond\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/october-2025-bonfire-marketer-of-the-month\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Sonder\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/february-2025-bonfire-marketer-of-the-month\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"SkyShowtime\"]}],\", \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/january-2025-bonfire-marketer-of-the-month\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"foodpanda\"]}],\" (subsidiária da Delivery Hero), entre muitas outras.\"]}],[\"$\",\"p\",null,{\"children\":[\"Também somos gratos pela oportunidade de trabalhar junto a marcas líderes de diferentes categorias e gerar resultados transformadores, incluindo a \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/customers/stash-case-study\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Stash\"]}],\", app de investimentos com 1.300.000 assinantes pagos; a \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/customers/24s-case-study\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"24S\"]}],\", varejista de luxo online do grupo LVMH; e a \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/customers/kayo-sports-case-study\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Kayo Sports\"]}],\", membro do Foxtel Group e agora parte da DAZN, um dos maiores e mais acelerados serviços de streaming esportivo da Austrália:\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/customers/stash-case-study\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Stash\"]}],\", app de investimentos com 1.300.000 assinantes pagos; a \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/customers/24s-case-study\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"24S\"]}],\", varejista de luxo online do grupo LVMH; e a \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/customers/kayo-sports-case-study\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Kayo Sports\"]}],\", membro do Foxtel Group e agora parte da DAZN, um dos maiores e mais acelerados serviços de streaming esportivo da Austrália:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"Ajudamos a Stash a implementar uma campanha de integração sofisticada que personaliza dinamicamente o envio de mensagens com base no comportamento do usuário, incentivando \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/videos/mapping-high-value-actions\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"ações de alto valor\"]}],\", como iniciar o primeiro depósito, enviar informações de depósito e concluir o depósito. Como resultado, mais de 19% dos usuários realizaram essas ações. A 24S usou a \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/product/brazeai\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"BrazeAI™\"]}],\" e o \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/product/journey-orchestration\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Canvas\"]}],\" para executar oito campanhas personalizadas e as \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/docs/user_guide/brazeai/recommendations/ai_item_recommendations\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Recomendações de itens de IA da Braze\"]}],\" , aumentando a taxa de inclusão de itens no carrinho em 7% e a taxa de conversão de compras em 35%.\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/videos/mapping-high-value-actions\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"ações de alto valor\"]}],\", como iniciar o primeiro depósito, enviar informações de depósito e concluir o depósito. Como resultado, mais de 19% dos usuários realizaram essas ações. A 24S usou a \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/product/brazeai\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"BrazeAI™\"]}],\" e o \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/product/journey-orchestration\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Canvas\"]}],\" para executar oito campanhas personalizadas e as \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/docs/user_guide/brazeai/recommendations/ai_item_recommendations\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Recomendações de itens de IA da Braze\"]}],\" , aumentando a taxa de inclusão de itens no carrinho em 7% e a taxa de conversão de compras em 35%.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"Ao usar a plataforma de engajamento com clientes da Braze em conjunto com o \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/product/brazeai-decisioning-studio\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"BrazeAI Decisioning Studio™\"]}],\", a Kayo Sports conseguiu definir mensagens, ativos criativos, canais, momento de envio, frequência e promoções ideais para cada assinante. Como resultado, obteve um aumento de 14% nas assinaturas no ano fiscal de 2024 e um crescimento de 105% em cross-selling, mesmo com um reajuste de 20% no preço da assinatura.\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/product/brazeai-decisioning-studio\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"BrazeAI Decisioning Studio™\"]}],\", a Kayo Sports conseguiu definir mensagens, ativos criativos, canais, momento de envio, frequência e promoções ideais para cada assinante. Como resultado, obteve um aumento de 14% nas assinaturas no ano fiscal de 2024 e um crescimento de 105% em cross-selling, mesmo com um reajuste de 20% no preço da assinatura.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Para apoiar essas e outras marcas, nossa organização trabalhou para criar, selecionar e aprimorar continuamente um conjunto de recursos práticos para profissionais de marketing e engajamento do cliente. Esses recursos, que incluem o \",[\"$\",\"a\",null,{\"href\":\"https://learning.braze.com/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze Learning\"]}],\", a comunidade de profissionais de marketing \",[\"$\",\"a\",null,{\"href\":\"https://community.braze.com/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze Bonfire\"]}],\", o \",[\"$\",\"a\",null,{\"href\":\"https://forge.braze.com/2025\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze Forge\"]}],\" e o \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/forge-2025-torchie-awards-winners\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze Torchie Awards\"]}],\", oferecem aos profissionais de marketing e engajamento do cliente inúmeras oportunidades de crescimento, conexão, inspiração e geração de resultados comerciais mais sólidos.\",[\"$\",\"a\",null,{\"href\":\"https://learning.braze.com/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze Learning\"]}],\", a comunidade de profissionais de marketing \",[\"$\",\"a\",null,{\"href\":\"https://community.braze.com/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze Bonfire\"]}],\", o \",[\"$\",\"a\",null,{\"href\":\"https://forge.braze.com/2025\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze Forge\"]}],\" e o \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/articles/forge-2025-torchie-awards-winners\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Braze Torchie Awards\"]}],\", oferecem aos profissionais de marketing e engajamento do cliente inúmeras oportunidades de crescimento, conexão, inspiração e geração de resultados comerciais mais sólidos.\"]}],[\"$\",\"h2\",null,{\"id\":\"h-ca59bd1c8c52\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[\"A Braze é a parceira certa para impulsionar o crescimento da sua marca em 2026\"]}],[\"$\",\"p\",null,{\"children\":[\"Nos últimos 12 meses, investimos continuamente em inovação, permitindo que nossos clientes alcançassem um ROI substancial em 2025 com a Braze. Nossa meta para o novo ano é expandir o que já está funcionando, criando ferramentas poderosas e conectando nossos clientes a canais, recursos, insights e líderes em marketing e engajamento do cliente, além de capacidades que viabilizam resultados capazes de levar sua empresa ao próximo patamar.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"p\",null,{\"children\":[[\"$\",\"em\",null,{\"children\":[\"Tudo pronto para começar? Confira o \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-inspiration-guide\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Guia de inspiração da Braze\"]}],\" e conheça mais de 50 casos de uso relevantes de engajamento do cliente que podem ajudar você a ativar, monetizar e reter usuários com sucesso.\",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-inspiration-guide\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Guia de inspiração da Braze\"]}],\" e conheça mais de 50 casos de uso relevantes de engajamento do cliente que podem ajudar você a ativar, 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