THE CHALLENGE
Customers expect personalized experiences, yet many brands struggle due to using multiple platforms or basic functionality, leading to issues like duplicates, misdirected messages, or untimely offers after a purchase.
OUR SOLUTION
Listrak provides a full suite of native tools including seamless identity stitching, unified customer data management, robust personalization, predictive segmentation, automated customer journeys, and cross-channel delivery, empowering brands to elevate their marketing efforts.
YOUR OUTCOME
By leveraging Listrak, you don’t have to deal with the limitations of disparate marketing platforms. Instead, you gain the power to seamlessly connect with your customers, delivering engaging experiences that consistently surpass expectations, avoid confusion or annoyance, and ultimately drive increased revenue.
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loading="lazy" alt="" class="client-top-image-nav"/></div><div class="client-wrapper-nav"><p class="paragraph-nav-white _12px">Shades of Light and Listrak, a partner since 2014, deliver personalized experiences that highlight curated home décor and lighting. Shop now during the Year-End Sale.</p></div></a></div></div></div></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea60" class="nav-dropdown w-dropdown"><div class="nav-link w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only">Partners</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c363e32ff31c6f0d6a01cf_arrow%20nav.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Partners</div></div></div></div><nav class="dropdown w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea6b-0c9e759d" class="nav-grid-div with-divider"><h4 class="dropdown-header">Partners</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">A rich ecosystem of trusted partners to ease your ecomm and tech integrations.</p></div><a href="/platform/integrations" 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Partnership</div></a></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea80-0c9e759d" class="nav-grid-div bonus-section"><div class="div-block-128"><div class="text-block-43">Interested in a Listrak Partnership?</div><div class="button-wrapper-2025"><a href="/partners/become-a-partner" class="green-button in-dropdown w-button">Contact Us</a></div></div></div></div></nav></div><div class="nav-buttons---mobile"><a id="login-btn" href="https://admin.listrak.com/Account/Login.aspx" target="_blank" class="black-outline-button mobile-dd w-button">Login</a><a href="/get-started" class="black-button mobile-dd w-button">Get Demo</a></div></div><div class="nav-buttons"><a id="login-btn" href="https://admin.listrak.com/Account/Login.aspx" target="_blank" class="black-outline-button nav-new w-button">Login</a><a href="/get-started" class="black-button nav w-button">Get Demo</a><a data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea91" href="#" class="hamburger-2025 w-inline-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe82ad348d0c8178e8b18b_Asset%201hamburger.svg" loading="lazy" alt="" class="burger-icon"/><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe7516846be772f61d49be_Asset%2054icon-2025.svg" loading="lazy" alt="an X icon" class="nav-x-ixon"/></a></div></div></div></div><div id="INTRO" class="dots-2-rows"></div><div class="mobile-floating-nav"><h1 class="i-need-to">I need to...</h1><div class="accordion-wrapper first"><a href="#" data-w-id="f17737e3-a6b2-2be6-354f-5aed9cc46ca5" class="accordion-item-trigger w-inline-block"><div class="full-width-2"><div class="floating-nav-link current"><div>improve the overall brand experience for our customers</div><div class="open-close-box"><img width="25" style="-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0)" alt="plus sign open icon" src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263322_arrow%20accordion%20blue.png" sizes="(max-width: 767px) 25px, (max-width: 991px) 3vw, (max-width: 1279px) 25px, (max-width: 1439px) 2vw, (max-width: 1919px) 25px, 1vw" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263322_arrow%2520accordion%2520blue-p-500.png 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263322_arrow%20accordion%20blue.png 534w" class="faq-arrow"/></div></div><div class="flex-no-wrap"></div></div></a><div style="height:0PX" class="accordion-item-content-2"><a href="/marketer-challenges/i-need-to-market-to-an-individual" class="floating-nav-link w-inline-block"><div>market to an individual</div></a><a href="/marketer-challenges/i-need-to-better-understand-who-my-customers-are" class="floating-nav-link w-inline-block"><div>better understand who my customers are</div></a><a href="/marketer-challenges/i-need-a-cost-effective-solution-to-efficiently-send-email-and-sms-mms-to-customers" class="floating-nav-link w-inline-block"><div>find a cost-effective solution to efficiently send email and SMS/MMS to customers</div></a><a href="/marketer-challenges/i-need-to-use-customer-data-to-automate-cross-channel-marketing-campaigns" class="floating-nav-link w-inline-block"><div>use customer data to automate cross-channel marketing campaigns</div></a><a href="/marketer-challenges/i-need-to-get-the-right-products-in-front-of-my-customers" class="floating-nav-link w-inline-block"><div>get the right products in front of my customers</div></a><a href="/marketer-challenges/i-need-to-find-a-marketing-platform-that-will-scale-with-my-growing-business" class="floating-nav-link w-inline-block"><div>find a marketing platform that will scale with my growing business</div></a></div></div></div><div id="success-stories" class="section-2021 ps-hero"><div class="container-2"><div class="w-layout-grid grid-29"><div id="w-node-d82921c4-6a2d-6fd1-4e8d-b6be702d0e65-2d262843" class="ps-grid-left-wrapper"><div class="ps-block"><h1 class="ps-h1 smaller">I need to improve the overall brand experience for our customers</h1><div class="ps-block-wrapper"><div class="ps-block"><h2 class="ps-h2-green">THE CHALLENGE</h2><div>Customers expect personalized experiences, yet many brands struggle due to using multiple platforms or basic functionality, leading to issues like duplicates, misdirected messages, or untimely offers after a purchase.</div></div><div class="ps-block"><h2 class="ps-h2-blue">OUR SOLUTION</h2><div>Listrak provides a full suite of native tools including seamless identity stitching, unified customer data management, robust personalization, predictive segmentation, automated customer journeys, and cross-channel delivery, empowering brands to elevate their marketing efforts.</div></div><div class="ps-block"><h2 class="ps-h2-pink">YOUR OUTCOME</h2><div>By leveraging Listrak, you don’t have to deal with the limitations of disparate marketing platforms. Instead, you gain the power to seamlessly connect with your customers, delivering engaging experiences that consistently surpass expectations, avoid confusion or annoyance, and ultimately drive increased revenue.</div></div></div></div><div class="ps-block-wrapper"><div class="ps-block-45gap"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263332_One%20Platform%20to%20Exceed%20Customer%20Expectations.avif" loading="lazy" sizes="(max-width: 1200px) 100vw, 1200px" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263332_One%2520Platform%2520to%2520Exceed%2520Customer%2520Expectations-p-500.avif 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263332_One%20Platform%20to%20Exceed%20Customer%20Expectations.avif 1200w" alt="" class="ps-image"/><div class="ps-block-25gap"><h2 class="ps-h2-white">One Platform to Exceed Customer Expectations</h2><div class="marketing-list w-richtext"><ul role="list"><li>Seamlessly integrate with platform integrations to capture customer/order/product data</li><li>Empower increased acquisition through strategically timed popups and offers</li><li>Utilize identity stitching to connect channels and unify customer data to an individual person</li><li>Design and manage cross-channel campaigns powered by unified personalization</li><li>Powerful cross-channel segmentation including purchase/browse behavior and predictive models</li><li>AI Personalized Product Recommendations enhanced by unified customer data</li><li>Automate Cross-Channel Journeys based on unified data & behavior</li><li>Deliver across email, SMS, web push, app push, webhooks, social audiences and through integrations</li></ul></div></div></div></div><div class="ps-block-wrapper"><div class="ps-block-45gap"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263328_Personalization%20Across%20Channels.avif" loading="lazy" sizes="(max-width: 1200px) 100vw, 1200px" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263328_Personalization%2520Across%2520Channels-p-500.avif 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263328_Personalization%20Across%20Channels.avif 1200w" alt="" class="ps-image"/><div class="ps-block-25gap"><h2 class="ps-h2-white">Personalization Across Channels</h2><div class="marketing-list w-richtext"><ul role="list"><li>Deliver personalized experiences across every touchpoint including Email, SMS, Web Push and App Push</li><li>Empower platforms like Meta & Google through unified segmentation</li><li>Harness a rich ecosystem of partnerships and integrations including loyalty, CRM, and digital agencies</li></ul></div></div></div></div><div class="ps-block-wrapper"><div class="ps-block-45gap"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d26332f_Retail%20Marketing%20Expertise%20%26%20Support.avif" loading="lazy" sizes="(max-width: 1200px) 100vw, 1200px" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d26332f_Retail%2520Marketing%2520Expertise%2520%2526%2520Support-p-500.avif 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d26332f_Retail%20Marketing%20Expertise%20%26%20Support.avif 1200w" alt="" class="ps-image"/><h2 class="ps-h2-white">Retail Marketing Expertise & Support</h2><div class="w-layout-grid grid-30"><div class="div-block-103"><div class="div-block-103"><div class="green-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe75167d71b0eebf5551cf_Asset%2053icon-2025.svg" loading="lazy" alt="megaphone icon" class="ps-icon"/></div><div class="small-paragraph-15px">Access best-in-class retail marketing expertise focused on delivering results</div></div></div><div class="div-block-103"><div class="div-block-103"><div class="green-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe75139256639329717161_Asset%2013icon-2025.svg" loading="lazy" alt="headphones with speaker icon" class="ps-icon"/></div><div class="small-paragraph-15px">Receive 24/7 technical support with real people for peace of mind</div></div></div><div id="w-node-_40ccb3d2-8510-018a-e7a3-32517b727b4e-2d262843" class="div-block-103"><div class="div-block-103"><div class="green-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe7515bfd4477cf229f2fc_Asset%2041icon-2025.svg" loading="lazy" alt="bar graph icon" class="ps-icon"/></div><div class="small-paragraph-15px">Partner with an experienced team to scale your operations, execute programs, and grow your company</div></div></div></div></div></div><div class="ps-block-wrapper"><div class="ps-block-45gap"><div class="ps-block-25gap"><h2 class="ps-h2-white all-caps">The Big Picture</h2><div>With Listrak, you're not constrained by your platform; you're empowered to exceed customer expectations and forge meaningful connections.</div></div></div></div></div><div class="desktop-floating-nav"><div class="nav-link-wrapper-ps"><h1 class="i-need-to">I need to...</h1><a href="/marketer-challenges/i-need-to-market-to-an-individual" class="floating-nav-link w-inline-block"><div>market to an individual</div></a><a href="/marketer-challenges/i-need-to-better-understand-who-my-customers-are" class="floating-nav-link w-inline-block"><div>better understand who my customers are</div></a><a href="/marketer-challenges/i-need-a-cost-effective-solution-to-efficiently-send-email-and-sms-mms-to-customers" class="floating-nav-link w-inline-block"><div>find a cost-effective solution to efficiently send email and SMS/MMS to customers</div></a><a href="/marketer-challenges/i-need-to-improve-the-overall-brand-experience-for-our-customers" aria-current="page" class="floating-nav-link w-inline-block w--current"><div>improve the overall brand experience for our customers</div></a><a href="/marketer-challenges/i-need-to-use-customer-data-to-automate-cross-channel-marketing-campaigns" class="floating-nav-link w-inline-block"><div>use customer data to automate cross-channel marketing campaigns</div></a><a href="/marketer-challenges/i-need-to-get-the-right-products-in-front-of-my-customers" class="floating-nav-link w-inline-block"><div>get the right products in front of my customers</div></a><a href="/marketer-challenges/i-need-to-find-a-marketing-platform-that-will-scale-with-my-growing-business" class="floating-nav-link w-inline-block"><div>find a marketing platform that will scale with my growing business</div></a></div></div></div></div></div><div class="_2025-cta"><div class="container-2025"><div id="w-node-b8c35ef5-9c4e-1af1-b800-24eee65ddfa1-e65ddf9e" class="white-background-cta"><div class="text-wrapper-2025"><h2>Accelerate your growth and maximize revenue</h2></div><div class="button-wrapper-2025 cta-center"><a href="/get-started" class="green-button w-button">Schedule a Demo</a></div></div></div></div><div class="section-2021 footer"><div class="footer"><div><div class="footer-v1"><div class="grid"><div id="w-node-_45ea7d98-fed2-8fc4-5dbe-9805458eb0fd-b58e5e5a" class="div-block-141"><div class="desktop-links"><div id="w-node-_45a4fc97-0e97-e771-9092-ba595903a0c6-b58e5e5a" class="footer-col-wrapper"><div class="platform-desktop"><a href="#" class="footer-header">Platform</a><div class="grid-35"><div id="w-node-aa6a8914-c260-edea-fcd2-40a0c33f472e-b58e5e5a" class="footer-v1-column top"><a href="/platform/data-platform" class="footer-v1-link dark-bg">Listrak Data Platform</a><a href="/platform/listrak-intelligence" class="footer-v1-link dark-bg">Listrak Intelligence</a><a href="/platform/journey-orchestration" class="footer-v1-link dark-bg">Journey 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class="div-block-142"><a href="/" class="link-block-6 w-inline-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67f7d210c404271713850f26_Listrak%20Logo%20White%20-%20Vector..svg" loading="lazy" alt="Listrak company logo in white" class="footer-logo hide-mobile"/></a></div></div><div class="mobile-links"><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872cf6" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Platform</div><div class="nav-link-desktop"><div>Platform</div></div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d01-b58e5e5a" class="nav-grid-div with-divider hide-mobile"><div class="bottom-margin _1rem"><h4 class="dropdown-header">Platform</h4><p class="paragraph-nav">The power and functionality you need in a single platform to grow your business and engage your customers.</p></div><a href="/platform" class="black-outline-button platform-nav w-button">Learn More</a></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d09-b58e5e5a" class="nav-grid-div _2col"><div class="div-block-130"><div class="nav-header-link"><a href="/platform" class="w-inline-block"><div class="nav-header white">Person-First Marketing Platform</div></a></div><a href="/platform/data-platform" class="nav-dropdown-link-v2 white w-inline-block"><div>Listrak Data Platform</div></a><a href="/platform/listrak-intelligence" class="nav-dropdown-link-v2 white w-inline-block"><div>Listrak Intelligence</div></a><a href="/platform/journey-orchestration" class="nav-dropdown-link-v2 white w-inline-block"><div>Journey Orchestration</div></a><a href="/platform/experience-builder" class="nav-dropdown-link-v2 white w-inline-block"><div>Experience Builder</div></a><a href="/platform/reporting-analytics" class="nav-dropdown-link-v2 white w-inline-block"><div>Reporting & Analytics</div></a><a href="/platform/integrations" class="nav-dropdown-link-v2 white w-inline-block"><div>Integrations</div></a></div><div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d22-b58e5e5a" class="nav-header-link"><div class="nav-header white">Cross-Channel Messaging</div></div><a href="/platform/email-marketing" class="nav-dropdown-link-v2 white w-inline-block"><div>Email Marketing</div></a><a href="/platform/mobile-marketing" class="nav-dropdown-link-v2 white w-inline-block"><div>Mobile Marketing</div></a><a href="/platform/push-notifications" class="nav-dropdown-link-v2 white w-inline-block"><div>Push Notifications</div></a><a href="/platform/listrak-intelligence#product-recommendations" class="nav-dropdown-link-v2 white w-inline-block"><div>Product Recommendations</div></a><a href="/platform/experience-builder#Onsite-Popups-Personalization" class="nav-dropdown-link-v2 white w-inline-block"><div>Onsite Popups & Personalization</div></a><a href="/platform/paid-media-social-audiences" class="nav-dropdown-link-v2 white w-inline-block"><div>Paid Media & Social Audiences</div></a></div></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d37-b58e5e5a" class="nav-grid-div service-nav white"><div class="bottom-margin _15px"><a href="/services" class="w-inline-block"><div class="listrak-services white">Expert Services & Strategic Partnership</div></a></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d3c" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Clients</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Clients</div></div></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d47-b58e5e5a" class="nav-grid-div with-divider hide-mobile"><h4 class="dropdown-header">Clients</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">Listrak’s Customer Engagement Platform orchestrates cross-channel campaigns for Leading Retailers and Brands.</p></div><a href="/clients" class="black-outline-button platform-nav w-button">Learn More</a></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d4f-b58e5e5a" class="nav-grid-div _1col"><a href="/clients" class="nav-dropdown-link-vert white w-inline-block"><div><strong>Success Stories</strong></div><div class="page-dscr">Listrak’s robust feature set and best-in-class service help clients accelerate their growth.</div></a><a href="https://www.listrak.com/#G2" class="nav-dropdown-link-vert white w-inline-block"><div><strong>G2 Recognition & Reviews</strong></div><div class="page-dscr">Real client ratings have continually earned us accolades from G2.</div></a></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d5c" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Company</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Company</div></div></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid company"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d67-b58e5e5a" class="nav-grid-div with-divider-copy hide-mobile"><h4 class="dropdown-header"><strong>Behind the Brand</strong></h4><p class="paragraph-nav">Explore the latest news, events, and company updates—or get in touch. See how Listrak is making an impact across the industry.<br/></p></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d6e-b58e5e5a" class="nav-grid-div _1col"><a href="/company/news-and-events" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">News & Events</div></a><a href="/company/contact" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Contact</div></a><a href="/company/careers" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Careers</div></a></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d78" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Resources</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" 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