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See how Listrak is making an impact across the industry.<br/></p></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9e9ff-0c9e759d" class="nav-grid-div _1col"><a href="/company/news-and-events" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">News & Events</div></a><a href="/company/contact" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Contact</div></a><a href="/company/careers" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Careers</div></a></div><div id="w-node-_400eaee6-5e11-1c6f-71f3-4595147dc471-0c9e759d" class="div-block-129"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea1b-0c9e759d" class="nav-grid-div bonus-section"><a data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea1f" href="https://www.prnewswire.com/news-releases/listrak-and-rivo-partner-to-supercharge-retail-loyalty-programs-302566363.html" target="_blank" class="client-feature-block-nav w-inline-block"><div class="nav-image-feature"><img 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class="paragraph-nav-white date">November 12, 2025</p><p class="paragraph-nav-white _12px">LAFCO New York Partners with Listrak to Power ECommerce Expansion of its “Pink Paradise” Collaboration with The Colony Hotel</p></div></a></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea2a" class="nav-dropdown w-dropdown"><div class="nav-link w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only">Resources</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c363e32ff31c6f0d6a01cf_arrow%20nav.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Resources</div></div></div></div><nav class="dropdown resources w-dropdown-list"><div class="w-layout-grid nav-grid company"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea35-0c9e759d" class="nav-grid-div with-divider resources"><h4 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https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/68dadf44fbdf62c09ec997c6_Big-Box-Thumbnail.png 750w" class="client-top-image-nav"/></div><div class="client-wrapper-nav"><p class="paragraph-nav-white _12px">Stay ahead of the curve with this in-depth analysis exploring the latest trends, strategies, and performance benchmarks shaping today’s Big Box retail landscape.</p><div class="stat-link nav"><div class="button-text-arrow nav-smaller">Access Now</div><div class="arrow-icon-link smaller"></div></div></div></a></div></div></div></div><div class="nav-grid-div bonus-section"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/ring-in-the-new-year-with-iconic-home-style-from-shades-of-light" class="client-feature-block-nav w-inline-block"><div class="nav-image-feature"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/694af6d35b3810dbb8ae3d2d_Navigation-Feature-530x240%20(4).avif" loading="lazy" alt="" class="client-top-image-nav"/></div><div class="client-wrapper-nav"><p class="paragraph-nav-white _12px">Shades of Light and Listrak, a partner since 2014, deliver personalized experiences that highlight curated home décor and lighting. Shop now during the Year-End Sale.</p></div></a></div></div></div></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea60" class="nav-dropdown w-dropdown"><div class="nav-link w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only">Partners</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c363e32ff31c6f0d6a01cf_arrow%20nav.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Partners</div></div></div></div><nav class="dropdown w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea6b-0c9e759d" class="nav-grid-div with-divider"><h4 class="dropdown-header">Partners</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">A rich ecosystem of trusted partners to ease your ecomm and tech integrations.</p></div><a href="/platform/integrations" 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Partnership</div></a></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea80-0c9e759d" class="nav-grid-div bonus-section"><div class="div-block-128"><div class="text-block-43">Interested in a Listrak Partnership?</div><div class="button-wrapper-2025"><a href="/partners/become-a-partner" class="green-button in-dropdown w-button">Contact Us</a></div></div></div></div></nav></div><div class="nav-buttons---mobile"><a id="login-btn" href="https://admin.listrak.com/Account/Login.aspx" target="_blank" class="black-outline-button mobile-dd w-button">Login</a><a href="/get-started" class="black-button mobile-dd w-button">Get Demo</a></div></div><div class="nav-buttons"><a id="login-btn" href="https://admin.listrak.com/Account/Login.aspx" target="_blank" class="black-outline-button nav-new w-button">Login</a><a href="/get-started" class="black-button nav w-button">Get Demo</a><a data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea91" href="#" class="hamburger-2025 w-inline-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe82ad348d0c8178e8b18b_Asset%201hamburger.svg" loading="lazy" alt="" class="burger-icon"/><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe7516846be772f61d49be_Asset%2054icon-2025.svg" loading="lazy" alt="an X icon" class="nav-x-ixon"/></a></div></div></div></div><div style="background-image:url("https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264153_holiday%202021.jpg")" class="_2021-holiday-hero"><div class="holiday-21-wrapper"><div class="holiday-overlay"></div><div class="w-layout-grid grid-8"><div id="w-node-_8fa9680f-66f0-e8b3-9cdb-9e799f22d5cb-2d2625c2" class="div-block-66"><h1 style="color:hsla(357.36842105263156, 72.15%, 30.98%, 1.00)" class="holiday-2021-hero">Is Your Marketing Ready to Meet the Demands of Holiday 2021 and Beyond?</h1><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263128_Color%20Bar.png" loading="lazy" alt="" class="holiday-color-bar w-condition-invisible"/><div style="background-color:hsla(37.49999999999999, 53.33%, 64.71%, 1.00)" class="holiday-divider"></div><h3 style="color:hsla(203.9999999999999, 2.06%, 52.35%, 1.00)" class="subhero-holiday">Five Strategies for Optimizing Today with an Eye Toward 2022</h3><div style="color:hsla(210.00000000000023, 1.12%, 34.90%, 1.00)" class="holiday-2021-paragraph w-richtext"><p>Supercharge your digital marketing with strategies and related last-minute insights and optimizations you can use for holiday sales growth – and into 2022.</p></div><p style="border-color:hsla(37.49999999999999, 53.33%, 64.71%, 1.00);color:hsla(357.36842105263156, 72.15%, 30.98%, 1.00)" class="text-grey-2 strategies w-condition-invisible">Topics:<a href="https://www.listrak.com/platform/personalize/cross-channel-orchestration"><strong><br/></strong></a></p><div class="w-layout-grid grid-9"><div class="grid-div"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264144_61605d613e0aad9d2a522dd6_noun_gift%20box_944887.png" sizes="(max-width: 1279px) 100vw, 1200px" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264144_61605d613e0aad9d2a522dd6_noun_gift%2520box_944887-p-500.png 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264144_61605d613e0aad9d2a522dd6_noun_gift%2520box_944887-p-800.png 800w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264144_61605d613e0aad9d2a522dd6_noun_gift%2520box_944887-p-1080.png 1080w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264144_61605d613e0aad9d2a522dd6_noun_gift%20box_944887.png 1200w" class="holiday-icon"/><div class="text-block-20">Prepare for a cookie-less holiday</div></div><div class="grid-div"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264155_61605d613e0aad3698522dd1_noun_growth_1351617.png" sizes="(max-width: 1279px) 100vw, 1200px" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264155_61605d613e0aad3698522dd1_noun_growth_1351617-p-500.png 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264155_61605d613e0aad3698522dd1_noun_growth_1351617-p-800.png 800w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264155_61605d613e0aad3698522dd1_noun_growth_1351617-p-1080.png 1080w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264155_61605d613e0aad3698522dd1_noun_growth_1351617.png 1200w" class="holiday-icon"/><div>Prioritize acquisition, identity and list growth</div></div><div class="grid-div"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264150_61605d613e0aad1712522dce_noun_engagement_3536985.png" sizes="(max-width: 1279px) 100vw, 1200px" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264150_61605d613e0aad1712522dce_noun_engagement_3536985-p-500.png 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264150_61605d613e0aad1712522dce_noun_engagement_3536985-p-800.png 800w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264150_61605d613e0aad1712522dce_noun_engagement_3536985-p-1080.png 1080w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264150_61605d613e0aad1712522dce_noun_engagement_3536985.png 1200w" class="holiday-icon"/><div>Foster engagement to ensure visitors become browsers, and browsers become buyers</div></div><div class="grid-div"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d26414e_61605d613e0aad26b7522dd0_noun_sale_4197530.png" sizes="(max-width: 1279px) 100vw, 1200px" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d26414e_61605d613e0aad26b7522dd0_noun_sale_4197530-p-500.png 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d26414e_61605d613e0aad26b7522dd0_noun_sale_4197530-p-800.png 800w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d26414e_61605d613e0aad26b7522dd0_noun_sale_4197530-p-1080.png 1080w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d26414e_61605d613e0aad26b7522dd0_noun_sale_4197530.png 1200w" class="holiday-icon"/><div>Continue to nurture the customer after every sale</div></div><div class="grid-div"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264145_61605d613e0aadac64522dd7_noun_sales_1013177.png" sizes="(max-width: 1279px) 100vw, 1200px" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264145_61605d613e0aadac64522dd7_noun_sales_1013177-p-500.png 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264145_61605d613e0aadac64522dd7_noun_sales_1013177-p-800.png 800w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264145_61605d613e0aadac64522dd7_noun_sales_1013177-p-1080.png 1080w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d264145_61605d613e0aadac64522dd7_noun_sales_1013177.png 1200w" class="holiday-icon"/><div>Remember the last mile is also critical for digital</div></div></div><div style="color:hsla(210.00000000000023, 1.12%, 34.90%, 1.00);border-color:hsla(37.49999999999999, 53.33%, 64.71%, 1.00)" class="holiday-2021-paragraph w-dyn-bind-empty w-richtext"></div><div style="color:hsla(210.00000000000023, 1.12%, 34.90%, 1.00)" class="holiday-2021-paragraph w-richtext"><p>There’s still time to tweak strategies and plan ahead now to start 2022 strong.</p></div><p style="border-color:hsla(37.49999999999999, 53.33%, 64.71%, 1.00);color:hsla(357.36842105263156, 72.15%, 30.98%, 1.00)" class="text-grey-2 strategies w-condition-invisible">Lists:<a href="https://www.listrak.com/platform/personalize/cross-channel-orchestration"><strong><br/></strong></a></p><div style="color:hsla(210.00000000000023, 1.12%, 34.90%, 1.00);border-color:hsla(37.49999999999999, 53.33%, 64.71%, 1.00)" class="holiday-2021-paragraph w-dyn-bind-empty w-richtext"></div><p style="border-color:hsla(37.49999999999999, 53.33%, 64.71%, 1.00);color:hsla(357.36842105263156, 72.15%, 30.98%, 1.00)" class="text-grey-2 strategies w-condition-invisible">Inspiration:<a href="https://www.listrak.com/platform/personalize/cross-channel-orchestration"><strong><br/></strong></a></p><div style="color:hsla(210.00000000000023, 1.12%, 34.90%, 1.00);border-color:hsla(37.49999999999999, 53.33%, 64.71%, 1.00)" class="holiday-2021-paragraph w-dyn-bind-empty w-richtext"></div></div><div id="w-node-_8fa9680f-66f0-e8b3-9cdb-9e799f22d5f9-2d2625c2" class="div-block-66"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d26414b_61605d613e0aad1c1f522dd8_holiday%20preview.png" sizes="(max-width: 991px) 100vw, 914px" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d26414b_61605d613e0aad1c1f522dd8_holiday%2520preview-p-500.png 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d26414b_61605d613e0aad1c1f522dd8_holiday%2520preview-p-800.png 800w, 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Platform</a><a href="/platform/listrak-intelligence" class="footer-v1-link dark-bg">Listrak Intelligence</a><a href="/platform/journey-orchestration" class="footer-v1-link dark-bg">Journey Orchestration</a><a href="/platform/experience-builder" class="footer-v1-link dark-bg">Experience Builder</a><a href="/platform/reporting-analytics" class="footer-v1-link dark-bg">Reporting & Analytics</a><a href="/platform/integrations" class="footer-v1-link dark-bg">Integrations</a><a href="/platform/email-marketing" class="footer-v1-link dark-bg">Email Marketing</a><a href="/platform/mobile-marketing" class="footer-v1-link dark-bg">Mobile Marketing</a><a href="/platform/push-notifications" class="footer-v1-link dark-bg">Push Notifications</a><a href="/platform/listrak-intelligence#product-recommendations" class="footer-v1-link dark-bg">Product Recommendations</a><a href="/platform/experience-builder#Onsite-Popups-Personalization" class="footer-v1-link dark-bg">Onsite Popups & Personalization</a><a 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return {
utm_campaign: urlParams.get('utm_campaign') || '',
utm_content: urlParams.get('utm_content') || '',
utm_medium: urlParams.get('utm_medium') || '',
utm_source: urlParams.get('utm_source') || ''
};
}
// Function to get UTM parameters from cookies
function getUTMParametersFromCookies() {
const cookies = document.cookie.split('; ');
const utmParams = {};
cookies.forEach(cookie => {
const [name, value] = cookie.split('=');
if (name.startsWith('utm_')) {
utmParams[name.substring(4)] = value;
}
});
return utmParams;
}
// Main execution
document.addEventListener('DOMContentLoaded', () => {
let utmParams = getUTMParameters();
// If UTM parameters exist in URL, store them in cookies
if (utmParams.utm_campaign || utmParams.utm_content || utmParams.utm_medium || utmParams.utm_source) {
storeUTMParametersInCookies(utmParams);
}
// Get UTM parameters from cookies
utmParams = getUTMParametersFromCookies();
console.log('UTM Parameters:', utmParams); // Log UTM parameters on every page load
});
</script>
<script>
// Function to add hidden UTM fields to forms
function addUTMFieldsToFormsFromCookies() {
const utmParams = getUTMParametersFromCookies(); // Retrieve UTM parameters from cookies
console.log('UTM Parameters for Form:', utmParams); // Log UTM parameters just before adding to the form fields
const forms = document.querySelectorAll('form');
forms.forEach(form => {
console.log('Form:', form); // Log the form element to ensure it's correctly selected
console.log('UTM Campaign:', utmParams.campaign); // Log each parameter to ensure they are not undefined
console.log('UTM Content:', utmParams.content);
console.log('UTM Medium:', utmParams.medium);
console.log('UTM Source:', utmParams.source);
form.innerHTML += `<input type="hidden" id="00N5c00000JvUfb" name="00N5c00000JvUfb" value="${utmParams.campaign}">
<input type="hidden" id="00N5c00000JvUfc" name="00N5c00000JvUfc" value="${utmParams.content}">
<input type="hidden" id="00N5c00000JvUfd" name="00N5c00000JvUfd" value="${utmParams.medium}">
<input type="hidden" id="00N5c00000JvUfe" name="00N5c00000JvUfe" value="${utmParams.source}">`;
});
}
// Main execution
document.addEventListener('DOMContentLoaded', () => {
addUTMFieldsToFormsFromCookies(); // Add UTM fields to forms using UTM parameters from cookies
});
</script>
<script>
document.addEventListener('DOMContentLoaded', function () {
const buttonId = 'login-btn';
const timeoutDuration = 10000;
window.loginClicked = false;
document.body.addEventListener('mousedown', function (e) {
const button = e.target.closest(`#${buttonId}`);
if (button) {
window.loginClicked = true;
console.log('✅ Delegated MOUSEDOWN detected on login button.');
}
});
setTimeout(function () {
if (!window.loginClicked) {
console.log('⚠️ Login button NOT clicked in 10 seconds.');
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
event: 'buttonNotClicked',
buttonId: buttonId,
message: 'User did not click the button within 10 seconds.'
});
}
}, timeoutDuration);
});
</script>
<script>
document.querySelectorAll('.faq_component-header-wrapper').forEach(el => {
el.addEventListener('click', function(e) {
e.preventDefault(); // Stop the # from being added
});
});
</script>
</body></html>