An Evolving Retail Landscape
Listrak is obsessed with providing retailers and brands the tools and guidance needed for long-term success. Our annual email benchmark report reviews the previous year’s metrics from our 1,000+ clients with baselines for campaign types.
Analyzing our 2021 email data, we quickly understood that we were treading new water. Ecommerce has been dramatically affected by a host of uncontrolled issues, including supply-chain disruption, labor shortages, and ongoing privacy changes affecting ecommerce results. So we decided to approach this year’s report a bit differently, outline the reasons as to why you may see some data fluctuations, and give you recommendations on how to better control your ecommerce strategy in the coming months.
Additionally, you’ll see retail campaign averages by open rate, click-to-open rate, click-through rate, conversion rate, and revenue per email sent; and a further breakdown of 19 retail verticals to compare and monitor your campaign analytics for benchmarks and success.
<!DOCTYPE html><!-- Last Published: Tue Dec 23 2025 21:52:27 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain="www.listrak.com" data-wf-page="67c9dc06e27a49c72d26254a" data-wf-site="67c9dc06e27a49c72d262413" lang="en" data-wf-collection="67c9dc06e27a49c72d26266e" data-wf-item-slug="2022-email-trends-and-observations"><head><meta charset="utf-8"/><title>2022 Email Trends and Observations</title><meta content="Download the 2022 Email Trends and Observations Report" name="description"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/css/listrak-2025-redesign.shared.e3dece588.min.css" rel="stylesheet" type="text/css"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"/><script src="https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" type="text/javascript"></script><script type="text/javascript">WebFont.load({ google: { families: ["Lato:100,100italic,300,300italic,400,400italic,700,700italic,900,900italic","Inconsolata:400,700","M PLUS 1:100,200,300,regular,500,600,700,800,900","Newsreader:200,300,regular,500,200italic,300italic,italic,500italic"] }});</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d26315f_32.svg" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263160_256.svg" rel="apple-touch-icon"/>
<link rel="preconnect" href="https://cdn.prod.website-files.com" crossorigin>
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-K9WTM5');</script>
<!-- End Google Tag Manager -->
<link rel="preload" as="style" href="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/css/listrak-2025-redesign.shared.942c531fd.min.css" onload="this.onload=null;this.rel='stylesheet'">
<noscript><link rel="stylesheet" href="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/css/listrak-2025-redesign.shared.942c531fd.min.css"></noscript>
<link rel="preload" as="image"
href="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/686ab02229858215ab78856b_Homepage%20Hero%20Graphic%2001%20-%20Email.avif"
imagesrcset="
https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/686ab02229858215ab78856b_Homepage%20Hero%20Graphic%2001%20-%20Email-p-500.avif 500w,
https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/686ab02229858215ab78856b_Homepage%20Hero%20Graphic%2001%20-%20Email.avif 1010w"
imagesizes="(max-width: 1010px) 100vw, 1010px">
<script src="https://ajax.googleapis.com/ajax/libs/jquery/2.2.4/jquery.min.js"></script></head><body><div data-animation="default" class="_2025-nav-menu w-nav" data-easing2="ease" data-easing="ease" data-collapse="medium" data-w-id="4421845b-50e1-6734-7127-2c790c9e759d" role="banner" data-duration="400" data-doc-height="1"><div class="nav-wrapper"><a href="/" class="brand w-nav-brand"><img alt="" src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67f7d210c404271713850f26_Listrak%20Logo%20White%20-%20Vector..svg" class="logo-icon white"/><img alt="" src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67f7d21034407c07365d9df3_Listrak%20Logo%20Dark%20-%20Vector.svg" class="logo-icon"/></a><div class="nav-menu-2025"><div class="nav-dropdowns"><div data-delay="0" data-hover="true" data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9e98a" class="nav-dropdown w-dropdown"><div class="nav-link w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only">Platform</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c363e32ff31c6f0d6a01cf_arrow%20nav.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Platform</div></div></div></div><nav class="dropdown w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9e995-0c9e759d" class="nav-grid-div with-divider hide-mobile"><div class="bottom-margin _1rem"><h4 class="dropdown-header">Platform</h4><p class="paragraph-nav">The power and functionality you need in a single platform to grow your business and engage your customers.</p></div><a href="/platform" class="black-outline-button platform-nav w-button">Learn More</a></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9e99a-0c9e759d" class="nav-grid-div _2col"><div class="div-block-130"><div class="nav-header-link"><a href="/platform" class="w-inline-block"><div class="nav-header">Person-First Marketing Platform</div></a></div><a href="/platform/data-platform" class="nav-dropdown-link-v2 w-inline-block"><div>Listrak Data Platform</div></a><a href="/platform/listrak-intelligence" class="nav-dropdown-link-v2 w-inline-block"><div>Listrak Intelligence</div></a><a href="/platform/journey-orchestration" class="nav-dropdown-link-v2 w-inline-block"><div>Journey Orchestration</div></a><a href="/platform/experience-builder" class="nav-dropdown-link-v2 w-inline-block"><div>Experience Builder</div></a><a href="/platform/reporting-analytics" class="nav-dropdown-link-v2 w-inline-block"><div>Reporting & Analytics</div></a><a href="/platform/integrations" class="nav-dropdown-link-v2 w-inline-block"><div>Integrations</div></a></div><div><div id="w-node-_62af0aa3-3abd-ad12-bc36-db76d549360a-0c9e759d" class="nav-header-link"><div class="nav-header">Cross-Channel Messaging</div></div><a href="/platform/email-marketing" class="nav-dropdown-link-v2 w-inline-block"><div>Email Marketing</div></a><a href="/platform/mobile-marketing" class="nav-dropdown-link-v2 w-inline-block"><div>Mobile Marketing</div></a><a href="/platform/push-notifications" class="nav-dropdown-link-v2 w-inline-block"><div>Push Notifications</div></a><a href="/platform/listrak-intelligence#product-recommendations" class="nav-dropdown-link-v2 w-inline-block"><div>Product Recommendations</div></a><a href="/platform/experience-builder#Onsite-Popups-Personalization" class="nav-dropdown-link-v2 w-inline-block"><div>Onsite Popups & Personalization</div></a><a href="/platform/paid-media-social-audiences" class="nav-dropdown-link-v2 w-inline-block"><div>Paid Media & Social Audiences</div></a></div></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9e9c3-0c9e759d" class="nav-grid-div service-nav"><div class="bottom-margin _15px"><a href="/services" class="w-inline-block"><div class="listrak-services">Expert Services & Strategic Partnership</div></a></div></div><div class="nav-grid-div service-nav hide-mobile"><div class="bottom-margin _15px"><div class="listrak-services">Listrak Services</div></div><div class="bottom-margin _15"><p class="paragraph-nav">Listrak’s client services are designed to accelerate growth, maximize ROI, and support your unique goals.</p></div><a href="/services" class="black-outline-button platform-nav w-button">Learn More</a></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9e9ca" class="nav-dropdown w-dropdown"><div class="nav-link w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only">Clients</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c363e32ff31c6f0d6a01cf_arrow%20nav.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Clients</div></div></div></div><nav class="dropdown w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9e9d5-0c9e759d" class="nav-grid-div with-divider hide-mobile"><h4 class="dropdown-header">Clients</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">Listrak’s Customer Engagement Platform orchestrates cross-channel campaigns for Leading Retailers and Brands.</p></div><a href="/clients" class="black-outline-button platform-nav w-button">Learn More</a></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9e9da-0c9e759d" class="nav-grid-div _1col"><a href="/clients" class="nav-dropdown-link-vert w-inline-block"><div><strong>Success Stories</strong></div><div class="page-dscr">Listrak’s robust feature set and best-in-class service help clients accelerate their growth.</div></a><a href="https://www.listrak.com/#G2" class="nav-dropdown-link-vert w-inline-block"><div><strong>G2 Recognition & Reviews</strong></div><div class="page-dscr">Real client ratings have continually earned us accolades from G2.</div></a></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9e9e7-0c9e759d" class="nav-grid-div bonus-section"><a data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9e9e8" href="/success-stories/peter-thomas-roth" class="client-feature-block-nav w-inline-block"><div class="nav-image-feature"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/691f35abe7aabb3d81c1fd9f_Navigation-Feature-530x240%20(3)%20(1).avif" loading="lazy" alt="" class="client-top-image-nav"/></div><div class="client-wrapper-nav"><p class="paragraph-nav-white">Peter Thomas Roth Clinical Skincare saw exponential results from better activating their Shopify data with Listrak.</p></div></a></div><div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9e9ef" class="nav-dropdown w-dropdown"><div class="nav-link w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only">Company</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c363e32ff31c6f0d6a01cf_arrow%20nav.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Company</div></div></div></div><nav class="dropdown w-dropdown-list"><div class="w-layout-grid nav-grid company"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9e9fa-0c9e759d" class="nav-grid-div with-divider-copy hide-mobile"><h4 class="dropdown-header"><strong>Behind the Brand</strong></h4><p class="paragraph-nav">Explore the latest news, events, and company updates—or get in touch. See how Listrak is making an impact across the industry.<br/></p></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9e9ff-0c9e759d" class="nav-grid-div _1col"><a href="/company/news-and-events" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">News & Events</div></a><a href="/company/contact" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Contact</div></a><a href="/company/careers" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Careers</div></a></div><div id="w-node-_400eaee6-5e11-1c6f-71f3-4595147dc471-0c9e759d" class="div-block-129"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea1b-0c9e759d" class="nav-grid-div bonus-section"><a data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea1f" href="https://www.prnewswire.com/news-releases/listrak-and-rivo-partner-to-supercharge-retail-loyalty-programs-302566363.html" target="_blank" class="client-feature-block-nav w-inline-block"><div class="nav-image-feature"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68f904b90e66f934f682cbc1_NewPartnership-Rivo.png" loading="lazy" alt="" class="client-top-image-nav company-1"/></div><div class="client-wrapper-nav"><p class="paragraph-nav-white date">September 25, 2025</p><p class="paragraph-nav-white _12px">Listrak and Rivo Partner to Supercharge Retail Loyalty Programs<br/></p></div></a></div><div class="nav-grid-div bonus-section"><a data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea10" href="/news-events/lafco-new-york-partners-with-listrak-to-power-ecommerce-expansion-of-its-pink-paradise-collaboration-with-the-colony-hotel" class="client-feature-block-nav w-inline-block"><div class="nav-image-feature"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/684218a48baead568371c0f7_lafco%20copy.svg" loading="lazy" alt="green banner image that features the Listrak and LAFCO New York logos" class="client-top-image-nav"/></div><div class="client-wrapper-nav"><p class="paragraph-nav-white date">November 12, 2025</p><p class="paragraph-nav-white _12px">LAFCO New York Partners with Listrak to Power ECommerce Expansion of its “Pink Paradise” Collaboration with The Colony Hotel</p></div></a></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea2a" class="nav-dropdown w-dropdown"><div class="nav-link w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only">Resources</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c363e32ff31c6f0d6a01cf_arrow%20nav.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Resources</div></div></div></div><nav class="dropdown resources w-dropdown-list"><div class="w-layout-grid nav-grid company"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea35-0c9e759d" class="nav-grid-div with-divider resources"><h4 class="dropdown-header">Resources</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">Check out the latest blog posts, whitepapers, episodes and more.</p></div><div class="div-block-134"><p class="benchmark-nav-title"><strong>Benchmarks: Quarterly Email & SMS Performance</strong></p><p class="benchmark-nav-paragraph">Track your performance in real time and turn insights into action.</p><a href="/quarterly-benchmarks" class="nav-dropdown-link-info-2 w-inline-block"><div class="holiday-text-link-2">Access Now</div></a><div class="holiday-text-link-2"></div></div></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea3a-0c9e759d" class="nav-grid-div _1col"><a href="/learn/guides-and-reports" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Guides and Reports</div></a><a href="/learn/blog" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Blog</div></a><a href="/learn/videos" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Videos</div></a><a href="/learn/podcasts" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Podcast</div></a><a href="/learn/developers" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Developers</div></a></div><div id="w-node-_67b40360-88c7-7dae-06ec-e3cfd3fbf17c-0c9e759d" class="div-block-129"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="nav-grid-div bonus-section"><a data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea4b" href="/guides-and-reports/big-box-retail-insights" class="client-feature-block-nav w-inline-block"><div class="nav-image-feature"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/68dadf44fbdf62c09ec997c6_Big-Box-Thumbnail.png" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/68dadf44fbdf62c09ec997c6_Big-Box-Thumbnail-p-500.png 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/68dadf44fbdf62c09ec997c6_Big-Box-Thumbnail.png 750w" class="client-top-image-nav"/></div><div class="client-wrapper-nav"><p class="paragraph-nav-white _12px">Stay ahead of the curve with this in-depth analysis exploring the latest trends, strategies, and performance benchmarks shaping today’s Big Box retail landscape.</p><div class="stat-link nav"><div class="button-text-arrow nav-smaller">Access Now</div><div class="arrow-icon-link smaller"></div></div></div></a></div></div></div></div><div class="nav-grid-div bonus-section"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/ring-in-the-new-year-with-iconic-home-style-from-shades-of-light" class="client-feature-block-nav w-inline-block"><div class="nav-image-feature"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/694af6d35b3810dbb8ae3d2d_Navigation-Feature-530x240%20(4).avif" loading="lazy" alt="" class="client-top-image-nav"/></div><div class="client-wrapper-nav"><p class="paragraph-nav-white _12px">Shades of Light and Listrak, a partner since 2014, deliver personalized experiences that highlight curated home décor and lighting. Shop now during the Year-End Sale.</p></div></a></div></div></div></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea60" class="nav-dropdown w-dropdown"><div class="nav-link w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only">Partners</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c363e32ff31c6f0d6a01cf_arrow%20nav.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Partners</div></div></div></div><nav class="dropdown w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea6b-0c9e759d" class="nav-grid-div with-divider"><h4 class="dropdown-header">Partners</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">A rich ecosystem of trusted partners to ease your ecomm and tech integrations.</p></div><a href="/platform/integrations" class="black-outline-button platform-nav w-button">Learn More</a></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea70-0c9e759d" class="nav-grid-div"><a href="/platform/integrations#Shopify-Plus-Partner" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Listrak + Shopify Partnership</div></a><a id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea71-0c9e759d" href="/platform/integrations#Ecommerce-Platform-Integrations" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Ecommerce Platform Integrations</div></a><a href="/platform/integrations#technology-partners" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Technology Partners</div></a><a href="/platform/integrations#agency-partners" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Agency Partners</div></a><a href="/platform/integrations#UPS-Alliance-Partnership" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">UPS Alliance Partnership</div></a></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea80-0c9e759d" class="nav-grid-div bonus-section"><div class="div-block-128"><div class="text-block-43">Interested in a Listrak Partnership?</div><div class="button-wrapper-2025"><a href="/partners/become-a-partner" class="green-button in-dropdown w-button">Contact Us</a></div></div></div></div></nav></div><div class="nav-buttons---mobile"><a id="login-btn" href="https://admin.listrak.com/Account/Login.aspx" target="_blank" class="black-outline-button mobile-dd w-button">Login</a><a href="/get-started" class="black-button mobile-dd w-button">Get Demo</a></div></div><div class="nav-buttons"><a id="login-btn" href="https://admin.listrak.com/Account/Login.aspx" target="_blank" class="black-outline-button nav-new w-button">Login</a><a href="/get-started" class="black-button nav w-button">Get Demo</a><a data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea91" href="#" class="hamburger-2025 w-inline-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe82ad348d0c8178e8b18b_Asset%201hamburger.svg" loading="lazy" alt="" class="burger-icon"/><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe7516846be772f61d49be_Asset%2054icon-2025.svg" loading="lazy" alt="an X icon" class="nav-x-ixon"/></a></div></div></div></div><div class="page-wrapper"><div id="top" class="benchmark-wrapper"><div class="w-embed w-script"><script>
function capitalizeFirstLetter(str) {
return str.replace(/\b\w/g, function(char) {
return char.toUpperCase();
});
}
const __FORMID = "wf-form-Benchmarks-Special-Reports"
document.addEventListener("DOMContentLoaded",()=>{
const CFORM = document.getElementById(__FORMID);
const __pathname = window.location.pathname;
const pathnameArr = __pathname.split("/");
if(CFORM)
{
const __FORMNAMEUNPARSED = pathnameArr[pathnameArr.length - 1];
const __FORMNAMEWITHDASH = capitalizeFirstLetter(__FORMNAMEUNPARSED);
const __FORMNAME = __FORMNAMEWITHDASH.replaceAll("-"," ");
console.log("__FORMNAME",__FORMNAME);
CFORM.setAttribute("data-name",__FORMNAME);
CFORM.setAttribute("aria-label",__FORMNAME);
}
});
</script></div><div id="INTRO" class="dots-2-rows hide-mobile"></div><div id="get-report" class="new-section-2025 benchmark"><div class="container-2025"><div class="w-layout-grid benchmarks-grid"><div id="w-node-_3461c1cd-b32e-19be-d7c9-4ef47280ab1f-2d26254a" class="mobile-top-content"><div class="bottom-margin _15px"><h1 class="h1-benchmark-new">2022 Email Trends and Observations</h1></div><div class="bottom-margin _50px"><div class="rtb-benchmarks w-richtext"><h2><strong>An Evolving Retail Landscape</strong></h2><p>Listrak is obsessed with providing retailers and brands the tools and guidance needed for long-term success. Our annual email benchmark report reviews the previous year’s metrics from our 1,000+ clients with baselines for campaign types.</p><p>Analyzing our 2021 email data, we quickly understood that we were treading new water. Ecommerce has been dramatically affected by a host of uncontrolled issues, including supply-chain disruption, labor shortages, and ongoing privacy changes affecting ecommerce results. So we decided to approach this year’s report a bit differently, outline the reasons as to why you may see some data fluctuations, and give you recommendations on how to better control your ecommerce strategy in the coming months.</p><p>Additionally, you’ll see retail campaign averages by open rate, click-to-open rate, click-through rate, conversion rate, and revenue per email sent; and a further breakdown of 19 retail verticals to compare and monitor your campaign analytics for benchmarks and success.</p></div></div><img src="https://cdn.prod.website-files.com/61605d613e0aad4dba52251e/67c0deb55be5aac1bfca0042_Screenshot%202025-02-27%20at%204.52.38%E2%80%AFPM.png" loading="lazy" alt="" class="benchmark-image---left w-dyn-bind-empty"/><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d2641aa_Screen%20Shot%202023-03-15%20at%204.04.53%20PM.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d2641aa_Screen%2520Shot%25202023-03-15%2520at%25204.04.53%2520PM-p-500.jpg 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d2641aa_Screen%2520Shot%25202023-03-15%2520at%25204.04.53%2520PM-p-800.jpg 800w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d2641aa_Screen%2520Shot%25202023-03-15%2520at%25204.04.53%2520PM-p-1080.jpg 1080w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d2641aa_Screen%20Shot%202023-03-15%20at%204.04.53%20PM.jpg 1426w" class="old-image-with-border"/></div><div id="w-node-_6774fd4d-f420-f1c1-aec7-154cd9cddd4a-2d26254a" class="right-form"><div id="w-node-_59359588-c2d0-cff0-95d0-9dd69b6ba380-2d26254a" class="standard-form"><div class="benchmark-form-wrapper"><div class="bottom-margin _2rem"><div class="text-wrapper-2025 left"><h2 class="main-form-header">Download the 2022 Email Trends and Observations Report</h2></div></div><div id="wf-form-Whitepaper-Form" class="w-form"><form id="wf-form-Benchmarks-Special-Reports" name="wf-form-Benchmarks-Special-Reports" data-name="Benchmarks & Special Reports" method="get" class="form-2025" data-wf-page-id="67c9dc06e27a49c72d26254a" data-wf-element-id="a38e55d5-ba86-efa1-9b6a-ede283f77438"><div class="w-layout-grid contact-support-grid"><input class="input w-node-_69523813-0a1b-6e36-0824-6776edd14fbf-2d26254a w-input" maxlength="256" name="First-Name-2" data-name="First Name 2" placeholder="First Name" type="text" id="First-Name-2" required=""/><input class="input w-node-_69523813-0a1b-6e36-0824-6776edd14fc0-2d26254a w-input" maxlength="256" name="Last-Name-2" data-name="Last Name 2" placeholder="Last Name" type="text" id="Last-Name-2" required=""/><input class="input w-node-_69523813-0a1b-6e36-0824-6776edd14fc1-2d26254a w-input" maxlength="256" name="Website-URL-2" data-name="Website URL 2" placeholder="Website URL" type="text" id="Website-URL-2" required=""/><input class="input w-node-_69523813-0a1b-6e36-0824-6776edd14fc2-2d26254a w-input" maxlength="256" name="Business-Email-2" data-name="Business Email 2" placeholder="Business Email" type="email" id="Business-Email-2" required=""/><input class="input w-node-_69523813-0a1b-6e36-0824-6776edd14fc3-2d26254a w-input" maxlength="256" name="Phone-3" data-name="Phone 3" placeholder="Phone" type="tel" id="Phone-3" required=""/><input class="input w-node-_69523813-0a1b-6e36-0824-6776edd14fc4-2d26254a w-input" maxlength="256" name="Company-Name-2" data-name="Company Name 2" placeholder="Company Name" type="text" id="Company-Name-2" required=""/><input type="submit" data-wait="Please wait..." id="submit-button" class="green-button form w-node-_69523813-0a1b-6e36-0824-6776edd14fc5-2d26254a w-button" value="Download the Listrak 2022 Retail Email Benchmark Report"/><label id="w-node-_69523813-0a1b-6e36-0824-6776edd14fc6-2d26254a" class="w-checkbox email-checkbox"><input type="checkbox" name="Yes-please-keep-me-updated-on-Listrak-news-events-and-content" id="KMU" data-name="Yes, please keep me updated on Listrak news, events, and content." class="w-checkbox-input checkbox-2"/><span class="checkbox-label w-form-label" for="Yes-please-keep-me-updated-on-Listrak-news-events-and-content">Yes, please keep me updated on Listrak news, events, and content.</span></label></div></form><div class="success-message-2 w-form-done"><div class="text-block-31">Thank you! Your submission has been received!</div><a href="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d2640f3_Listrak%20Email%20Observations%202022.pdf" target="_blank" class="green-button form w-button">Download Report</a></div><div class="w-form-fail"><div class="text-block-35">Oops! Something went wrong while submitting the form.</div></div><div id="email-blocked-text" class="il form-error _w-form-fail">Please enter your valid business email.</div></div><div class="w-embed w-script"><input type="hidden" name="WhitePaper Name" value="2022 Email Trends and Observations">
<script type="text/javascript">
const Email_Address_Html_Id = "Business-Email-2";
const First_Name_Html_Id = 'First-Name-2';
const Last_Name_Html_Id = 'Last-Name-2';
const Phone_Number_Html_Id = 'Phone-3';
const Company_Html_Id = 'Company-Name-2';
const Website_URL_Html_Id = 'Website-URL-2';
const windowPathnameArr = window.location.pathname.split('/');
const block_email_text_html_id = 'email-blocked-text';
const FORMID = '#wf-form-Benchmarks-Special-Reports';
function blockedEmail(email)
{
const blockedGenericDomains = [
'yahoo.com',
'gmail.com',
'outlook.com'
]
const blockedBusinessDomains = [
'klaviyo.com',
'bluecore.com',
'salesforce.com',
'marigold.com',
'attentive.com',
'wunderkind.com',
'airship.com',
'cordial.com',
'iterable.com',
'braze.com',
'segment.com',
'amperity.com',
'acquia.com',
'blueshift.com',
'constantcontact.com',
'dotdigital.com',
'zeta.com',
'vibes.com',
'postscript.com',
'responsys.com',
'sailthru.com',
'emarsys.com',
]
const emailDomain = email.split('@')[1];
if(blockedBusinessDomains.includes(emailDomain))
{
return {isBlocked:true, additionalDetail:{errorText:"Sorry, this form does not accept submissions from that business domain."}}
}
else if(blockedGenericDomains.includes(emailDomain))
{
return {isBlocked:true, additionalDetail:{errorText:"Please enter a valid business email address."}}
}
return {isBlocked:false}
}
function setBlockEmailError(email,additionalDetail){
let errorText = document.getElementById(block_email_text_html_id);
const emailDomain = email?.split('@')[1];
if(errorText)
{
if(additionalDetail && additionalDetail.errorText)
{
errorText.innerText = additionalDetail.errorText;
}
else errorText.innerText = `Please enter your business email address. This form does not accept addresses from ${emailDomain}`
errorText.style.display = "block";
//document.getElementById(Email_Address_Html_Id).addEventListener('input', emailChangeHandler);
}
}
function emailChangeHandler(e){
let {isBlocked,additionalDetail} = blockedEmail(e.target.value);
if(isBlocked)
{
setBlockEmailError(e.target.value,additionalDetail);
return false
}
else {
let errorText = document.getElementById(block_email_text_html_id);
if(errorText)
{
errorText.style.display = "none";
//document.getElementById(Email_Address_Html_Id).removeEventListener('input', emailChangeHandler);
}
}
}
document.addEventListener("DOMContentLoaded",()=>{
document.getElementById(Email_Address_Html_Id).addEventListener('input', emailChangeHandler);
});
(function(d) { if (document.addEventListener) document.addEventListener('ltkAsyncListener', d);
else {e = document.documentElement; e.ltkAsyncProperty = 0;
e.attachEvent('onpropertychange', function (e) {
if (e.propertyName == 'ltkAsyncProperty'){d();}});}})
$(document).ready(function() {
(function() {
console.log("IIFE is running");
console.log("submit event about to be triggered");
/********** Begin Custom Code **********/
jQuery(FORMID).submit(function(e) {
console.log("submit event triggered");
var self = this;
e.preventDefault();
console.log("form submit was prevented");
const Email_Address = document.getElementById(Email_Address_Html_Id).value
console.log(Email_Address);
console.log(FORMID);
let {isBlocked,additionalDetail} = blockedEmail(Email_Address);
if(isBlocked)
{
setBlockEmailError(Email_Address,additionalDetail);
return false
}
setTimeout(function() {
try {
console.log("Listrak Form Submission");
var serializedQS = $(self).serialize();
var getUrl = window.location.href + "?" + serializedQS;
$.get(getUrl, function() {
});
var optInBox = 'off';
var checkBoxVal = document.getElementById('KMU').checked;
if(checkBoxVal === true)
{
optInBox = 'on'
}
_ltk.Signup.New("Webflow PDF Download", "Email-Address", _ltk.Signup.TYPE.CLICK, "submit");
_ltk.Signup.SetField("Webflow PDF Download", "First-Name");
_ltk.Signup.SetField("Webflow PDF Download", "Last-Name");
_ltk.Signup.SetField("Webflow PDF Download", "Phone-Number");
_ltk.Signup.SetField("Webflow PDF Download", "Website-URL");
_ltk.Signup.SetField("Webflow PDF Download", "Company");
_ltk.Signup.SetOptIn("Webflow PDF Download", "OptIn_CheckBox" , 'on');
_ltk.Signup.SetOptIn("Webflow PDF Download", "Yes-please-keep-me-updated-on-Listrak-news-events-and-content");
_ltk.Signup.SetValue('Webflow PDF Download', 'ltkSaved', true);
setTimeout(function() {
console.log("user hit submit form, setTimeout for SF");
w22();
_ltk.Signup.Subscribe("Webflow PDF Download");
},100);
} catch (e) {
console.warn("⚠️ Listrak failed, proceeding with Salesforce only", e);
w22(); // still submit to Salesforce
}
},2000);
});
/********** End Custom Code **********/
})();
});
function w22(){
console.log("Function w22 started");
const First_Name = document.getElementById(First_Name_Html_Id).value
const Last_Name = document.getElementById(Last_Name_Html_Id).value
const Email_Address = document.getElementById(Email_Address_Html_Id).value
const Phone_Number = document.getElementById(Phone_Number_Html_Id).value
const Company = document.getElementById(Company_Html_Id).value
const Website_URL = document.getElementById(Website_URL_Html_Id).value
var optInBox = 'off';
var checkBoxVal = document.getElementById('KMU').checked;
if(checkBoxVal === true)
{
optInBox = 'on'
}
const whitePaperName = "2022 Email Trends and Observations" || windowPathnameArr[windowPathnameArr.length-1];
// console.log("whitePaperName",whitePaperName);
var Myform;
var w2lFrame;
var w2lFrameId = 'W2L_API';
var FormId = 'w2lFormId';
if(!document.getElementById(w2lFrameId)){
w2lFrame = document.createElement("iframe");
w2lFrame.id = w2lFrameId;
w2lFrame.name = w2lFrameId;
w2lFrame.src = 'about:blank';
w2lFrame.style.display = 'none';
document.body.appendChild(w2lFrame);
console.log("Function w22 started _IF");
}
else w2lFrame = document.getElementById('W2L_API');
console.log("Function w22 started _ELSE");
Myform = document.createElement("form");
Myform.id = FormId;
Myform.method = "POST";
Myform.action = "https://listrak.my.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8";
Myform.setAttribute("target", w2lFrameId);
Myform.style.display = "none";
jQuery('<input>', {type: 'hidden', id: 'Campaign_ID', name: 'Campaign_ID', value: '7010y000000t8liAAA'}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: '00N80000003ORX1', name: '00N80000003ORX1', value: whitePaperName }).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: '00NC0000006M5wA', name: '00NC0000006M5wA', value: 'Web Forms & Content Marketing'}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: '00N80000003ORX0', name: '00N80000003ORX0', value: whitePaperName }).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: '00NC0000006M5wF', name: '00NC0000006M5wF', value: 'Whitepaper'}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'retURL', name: 'retURL', value: 'about:blank'}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'oid', name: 'oid', value: '00D80000000KW5U'}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'first_name', name: 'first_name', value: First_Name}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'last_name', name: 'last_name', value: Last_Name}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'email', name: 'email', value: Email_Address}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'phone', name: 'phone', value: Phone_Number}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'company', name: 'company', value: Company}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'OptIn_CheckBox', name: 'OptIn_CheckBox', value: optInBox}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'URL', name: 'URL', value: Website_URL}).appendTo(Myform);
if (!document.getElementById(FormId)) {
document.body.appendChild(Myform);
console.log("Function w22 Appending Child");
}
else {
existingForm = document.getElementById(FormId);
var parentContainer = existingForm.parentNode;
parentContainer.removeChild(existingForm);
document.body.appendChild(Myform);
console.log("Function w22 Appending form after removing old one");
}
try{
console.log("Salesforce form submission:", document.getElementById(FormId));
Myform.submit();
}
catch(e)
{
console.log("Error Submitting Form, CUSTOM ERROR", e);
}
var parentContainerCustom = Myform.parentNode;
parentContainerCustom.removeChild(Myform);
console.log("Function w22 Form is removed after submitting form");
}
</script></div></div></div></div><div class="mobile-bottom-copy w-condition-invisible"><div class="rtb-benchmarks w-dyn-bind-empty w-richtext"></div></div><img src="https://cdn.prod.website-files.com/61605d613e0aad4dba52251e/67c0deb55be5aac1bfca0042_Screenshot%202025-02-27%20at%204.52.38%E2%80%AFPM.png" loading="lazy" id="w-node-_9f21e063-7077-8197-5ef0-674705eb97af-2d26254a" alt="" class="benchmark-right-image w-dyn-bind-empty"/></div></div></div></div><div id="INTRO" class="new-section-2025 no-top-padding w-condition-invisible"><div class="bottom-margin"><div class="container-2025"><div class="align-center-mobile-center"><div class="max-width _1000"><p class="w-dyn-bind-empty"></p></div></div></div></div><div class="container-2025"></div></div><div id="INTRO" class="new-section-2025 _0-padding w-condition-invisible"><div class="container-2025"><div class="bottom-margin _3rem"><div class="align-center-moveup"><h2 class="w-dyn-bind-empty"></h2></div></div></div><div class="container-2025"><div class="w-layout-grid dark-grid-3col"><div id="w-node-cbae4ec9-9515-4a3a-d3f0-07bf893ebf86-2d26254a" class="learn-wrapper"><div class="icon-block"><img src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" loading="lazy" alt="" class="image-139 w-dyn-bind-empty"/></div><div class="text-wrapper-2025"><div class="bottom-margin _1rem w-condition-invisible"><h3 class="faq_component-heading white w-dyn-bind-empty"></h3></div><p class="white-paragraph w-dyn-bind-empty"></p></div></div><div class="learn-wrapper"><div class="icon-block"><img src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" loading="lazy" alt="" class="image-139 w-dyn-bind-empty"/></div><div class="text-wrapper-2025"><div class="bottom-margin _15px w-condition-invisible"><h3 class="faq_component-heading white w-dyn-bind-empty"></h3></div><p class="white-paragraph w-dyn-bind-empty"></p></div></div><div class="learn-wrapper"><div class="icon-block"><img src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" loading="lazy" alt="" class="image-139 w-dyn-bind-empty"/></div><div class="text-wrapper-2025"><div class="bottom-margin _15px w-condition-invisible"><h3 class="faq_component-heading white w-dyn-bind-empty"></h3></div><p class="white-paragraph w-dyn-bind-empty"></p></div></div><div class="learn-wrapper w-condition-invisible"><div class="icon-block"><img src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" loading="lazy" alt="" class="image-139 w-dyn-bind-empty"/></div><div class="text-wrapper-2025"><div class="bottom-margin _15px w-condition-invisible"><h3 class="faq_component-heading white w-dyn-bind-empty"></h3></div><p class="white-paragraph w-dyn-bind-empty"></p></div></div><div class="learn-wrapper w-condition-invisible"><div class="icon-block"><img src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" loading="lazy" alt="" class="image-139 w-dyn-bind-empty"/></div><div class="text-wrapper-2025"><div class="bottom-margin _15px w-condition-invisible"><h3 class="faq_component-heading white w-dyn-bind-empty"></h3></div><p class="white-paragraph w-dyn-bind-empty"></p></div></div><div class="learn-wrapper w-condition-invisible"><div class="icon-block"><img src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" loading="lazy" alt="" class="image-139 w-dyn-bind-empty"/></div><div class="text-wrapper-2025"><div class="bottom-margin _15px w-condition-invisible"><h3 class="faq_component-heading white w-dyn-bind-empty"></h3></div><p class="white-paragraph w-dyn-bind-empty"></p></div></div></div></div></div><div id="INTRO" class="new-section-2025 no-bottom-padding w-condition-invisible"><div class="container-2025"><div class="bottom-margin _3rem"><div class="align-center-moveup"><h2 class="w-dyn-bind-empty"></h2></div></div></div><div class="bottom-margin _50px"><div class="container-2025"><div class="industry-trends-grid"><div id="w-node-d0fc4618-d370-3435-f014-18116ba7a3e2-2d26254a" class="trends-wrapper"><div class="number-block"><div>1</div></div><div class="text-wrapper-2025"><div class="bottom-margin _1rem w-condition-invisible"><h3 class="faq_component-heading w-dyn-bind-empty"></h3></div><p class="w-dyn-bind-empty"></p></div></div><div class="trends-wrapper"><div class="number-block"><div>2</div></div><div class="text-wrapper-2025"><div class="bottom-margin _1rem w-condition-invisible"><h3 class="faq_component-heading w-dyn-bind-empty"></h3></div><p class="w-dyn-bind-empty"></p></div></div><div class="trends-wrapper w-condition-invisible"><div class="number-block"><div>3</div></div><div class="text-wrapper-2025"><div class="bottom-margin _1rem w-condition-invisible"><h3 class="faq_component-heading w-dyn-bind-empty"></h3></div><p class="w-dyn-bind-empty"></p></div></div><div class="trends-wrapper w-condition-invisible"><div class="number-block"><div>4</div></div><div class="text-wrapper-2025"><div class="bottom-margin _1rem w-condition-invisible"><h3 class="faq_component-heading w-dyn-bind-empty"></h3></div><p class="w-dyn-bind-empty"></p></div></div></div></div></div><div class="container-2025"><div class="align-center-moveup"><a href="#get-report" class="black-outline-button report w-button">Download the Listrak 2022 Retail Email Benchmark Report</a></div></div></div><div id="INTRO" class="new-section-2025 no-bottom-padding w-condition-invisible"><div class="container-2025"><div class="bottom-margin _5rem"><div class="align-center-moveup"><h2 class="w-dyn-bind-empty"></h2></div></div></div><div class="bottom-margin _50px"><div class="container-2025"><div class="w-layout-grid industry-trends _3col-copy"><div class="trends-wrapper"><div class="number-block"><div>1</div></div><div class="text-wrapper-2025"><div class="bottom-margin _1rem"><h3 class="faq_component-heading w-dyn-bind-empty"></h3></div></div></div><div id="w-node-_40f1da0e-ff6a-ffb9-73a8-7f4e40e1e030-2d26254a" class="trends-wrapper"><div class="number-block"><div>2</div></div><div class="text-wrapper-2025"><div class="bottom-margin _1rem"><h3 class="faq_component-heading w-dyn-bind-empty"></h3></div></div></div><div class="trends-wrapper"><div class="number-block"><div>3</div></div><div class="text-wrapper-2025"><div class="bottom-margin _1rem"><h3 class="faq_component-heading w-dyn-bind-empty"></h3></div></div></div></div></div></div></div><div id="INTRO" class="new-section-2025 w-condition-invisible"><div class="container-2025"><div class="bottom-margin _25px"><div class="align-center-moveup"><h3 class="w-dyn-bind-empty"></h3></div></div></div><div class="bottom-margin _50px"><div class="container-2025"><div class="align-center-mobile-center"><p class="w-dyn-bind-empty"></p></div></div></div><div class="container-2025"><div class="align-center-moveup"><a href="#get-report" class="black-outline-button report w-dyn-bind-empty w-button"></a></div></div></div><div class="new-section-2025 w-condition-invisible"><div class="bottom-margin _2rem"><div class="container-2025"><div class="w-layout-grid grid-2col gap-6rem"><div class="content-wrapper-2025 flex-vert-left-center"><div class="text-wrapper-2025"><h2 class="w-dyn-bind-empty"></h2><div class="bottom-margin _2rem"><p class="w-dyn-bind-empty"></p></div><div class="button-wrapper-2025"><a href="#" class="podcast-benchmark w-inline-block w-dyn-bind-empty w-lightbox"><div class="black-outline-button"><div>Watch Podcast</div></div><script type="application/json" class="w-json">{
"items": [],
"group": ""
}</script></a></div></div></div><a href="#" id="w-node-c4ef71e0-b511-548f-cf44-a64d6213b8bb-2d26254a" class="podcast-benchmark w-inline-block w-dyn-bind-empty w-lightbox"><img alt="" src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/680fe481e73125082e3ac5a0_Asset%206podcast%20placeholder.png" class="w-dyn-bind-empty"/><img alt="video play icon" src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/680fe4051d7aef06046557f1_Asset%205play.svg" class="play-button"/><script type="application/json" class="w-json">{
"items": [],
"group": ""
}</script></a></div></div></div></div><div class="section-2021 footer"><div class="footer"><div><div class="footer-v1"><div class="grid"><div id="w-node-_45ea7d98-fed2-8fc4-5dbe-9805458eb0fd-b58e5e5a" class="div-block-141"><div class="desktop-links"><div id="w-node-_45a4fc97-0e97-e771-9092-ba595903a0c6-b58e5e5a" class="footer-col-wrapper"><div class="platform-desktop"><a href="#" class="footer-header">Platform</a><div class="grid-35"><div id="w-node-aa6a8914-c260-edea-fcd2-40a0c33f472e-b58e5e5a" class="footer-v1-column top"><a href="/platform/data-platform" class="footer-v1-link dark-bg">Listrak Data Platform</a><a href="/platform/listrak-intelligence" class="footer-v1-link dark-bg">Listrak Intelligence</a><a href="/platform/journey-orchestration" class="footer-v1-link dark-bg">Journey Orchestration</a><a href="/platform/experience-builder" class="footer-v1-link dark-bg">Experience Builder</a><a href="/platform/reporting-analytics" class="footer-v1-link dark-bg">Reporting & Analytics</a><a href="/platform/integrations" class="footer-v1-link dark-bg">Integrations</a><a href="/platform/email-marketing" class="footer-v1-link dark-bg">Email Marketing</a><a href="/platform/mobile-marketing" class="footer-v1-link dark-bg">Mobile Marketing</a><a href="/platform/push-notifications" class="footer-v1-link dark-bg">Push Notifications</a><a href="/platform/listrak-intelligence#product-recommendations" class="footer-v1-link dark-bg">Product Recommendations</a><a href="/platform/experience-builder#Onsite-Popups-Personalization" class="footer-v1-link dark-bg">Onsite Popups & Personalization</a><a href="/platform/paid-media-social-audiences" class="footer-v1-link dark-bg">Paid Media & Social Audiences</a></div></div></div></div><div id="w-node-_309dbbfc-30f4-8f46-93c3-c34d15a1adc8-b58e5e5a" class="footer-col-wrapper"><div class="footer-v1-column platform-mobile"><a href="/platform" class="footer-link-white w-inline-block"><h4 class="footer-header">Platform</h4></a></div><div class="footer-v1-column"><a href="/clients" class="footer-link-white w-inline-block"><h4 class="footer-header">Clients</h4></a><a href="/clients" class="footer-v1-link dark-bg">Success Stories</a><a href="https://www.listrak.com/#G2" class="footer-v1-link dark-bg">G2 Recognition & Reviews</a></div><div id="w-node-aa6a8914-c260-edea-fcd2-40a0c33f4753-b58e5e5a" class="footer-v1-column"><div class="footer-link-white"><h4 class="footer-header">Company</h4></div><a href="/company/news-and-events" class="footer-v1-link dark-bg">News and Events</a><a href="/company/careers" class="footer-v1-link dark-bg">Careers</a><a href="/company/contact" class="footer-v1-link dark-bg">Contact</a></div></div><div id="w-node-_755a3689-6732-2965-5d1e-f94eea4e644a-b58e5e5a" class="footer-col-wrapper"><div class="footer-v1-column"><div class="footer-link-white"><h4 class="footer-header">Resources</h4></div><a href="/learn/guides-and-reports" class="footer-v1-link dark-bg">Guides and Reports</a><a href="/learn/blog" class="footer-v1-link dark-bg">Blog</a><a href="/learn/videos" class="footer-v1-link dark-bg">Videos</a><a href="/learn/podcasts" class="footer-v1-link dark-bg">Podcast</a><a href="/learn/developers" class="footer-v1-link dark-bg">Developers</a></div><div id="w-node-aa6a8914-c260-edea-fcd2-40a0c33f4767-b58e5e5a" class="footer-v1-column"><a href="/partners" class="footer-link-white w-inline-block"><h4 class="footer-header">Partners</h4></a><a href="/platform/integrations" class="footer-v1-link dark-bg">Our Partners</a><a href="/partners/become-a-partner" class="footer-v1-link dark-bg">Become a partner</a></div></div></div><div id="w-node-aa6a8914-c260-edea-fcd2-40a0c33f478c-b58e5e5a" class="div-block-142"><a href="/" class="link-block-6 w-inline-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67f7d210c404271713850f26_Listrak%20Logo%20White%20-%20Vector..svg" loading="lazy" alt="Listrak company logo in white" class="footer-logo hide-mobile"/></a></div></div><div class="mobile-links"><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872cf6" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Platform</div><div class="nav-link-desktop"><div>Platform</div></div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d01-b58e5e5a" class="nav-grid-div with-divider hide-mobile"><div class="bottom-margin _1rem"><h4 class="dropdown-header">Platform</h4><p class="paragraph-nav">The power and functionality you need in a single platform to grow your business and engage your customers.</p></div><a href="/platform" class="black-outline-button platform-nav w-button">Learn More</a></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d09-b58e5e5a" class="nav-grid-div _2col"><div class="div-block-130"><div class="nav-header-link"><a href="/platform" class="w-inline-block"><div class="nav-header white">Person-First Marketing Platform</div></a></div><a href="/platform/data-platform" class="nav-dropdown-link-v2 white w-inline-block"><div>Listrak Data Platform</div></a><a href="/platform/listrak-intelligence" class="nav-dropdown-link-v2 white w-inline-block"><div>Listrak Intelligence</div></a><a href="/platform/journey-orchestration" class="nav-dropdown-link-v2 white w-inline-block"><div>Journey Orchestration</div></a><a href="/platform/experience-builder" class="nav-dropdown-link-v2 white w-inline-block"><div>Experience Builder</div></a><a href="/platform/reporting-analytics" class="nav-dropdown-link-v2 white w-inline-block"><div>Reporting & Analytics</div></a><a href="/platform/integrations" class="nav-dropdown-link-v2 white w-inline-block"><div>Integrations</div></a></div><div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d22-b58e5e5a" class="nav-header-link"><div class="nav-header white">Cross-Channel Messaging</div></div><a href="/platform/email-marketing" class="nav-dropdown-link-v2 white w-inline-block"><div>Email Marketing</div></a><a href="/platform/mobile-marketing" class="nav-dropdown-link-v2 white w-inline-block"><div>Mobile Marketing</div></a><a href="/platform/push-notifications" class="nav-dropdown-link-v2 white w-inline-block"><div>Push Notifications</div></a><a href="/platform/listrak-intelligence#product-recommendations" class="nav-dropdown-link-v2 white w-inline-block"><div>Product Recommendations</div></a><a href="/platform/experience-builder#Onsite-Popups-Personalization" class="nav-dropdown-link-v2 white w-inline-block"><div>Onsite Popups & Personalization</div></a><a href="/platform/paid-media-social-audiences" class="nav-dropdown-link-v2 white w-inline-block"><div>Paid Media & Social Audiences</div></a></div></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d37-b58e5e5a" class="nav-grid-div service-nav white"><div class="bottom-margin _15px"><a href="/services" class="w-inline-block"><div class="listrak-services white">Expert Services & Strategic Partnership</div></a></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d3c" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Clients</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Clients</div></div></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d47-b58e5e5a" class="nav-grid-div with-divider hide-mobile"><h4 class="dropdown-header">Clients</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">Listrak’s Customer Engagement Platform orchestrates cross-channel campaigns for Leading Retailers and Brands.</p></div><a href="/clients" class="black-outline-button platform-nav w-button">Learn More</a></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d4f-b58e5e5a" class="nav-grid-div _1col"><a href="/clients" class="nav-dropdown-link-vert white w-inline-block"><div><strong>Success Stories</strong></div><div class="page-dscr">Listrak’s robust feature set and best-in-class service help clients accelerate their growth.</div></a><a href="https://www.listrak.com/#G2" class="nav-dropdown-link-vert white w-inline-block"><div><strong>G2 Recognition & Reviews</strong></div><div class="page-dscr">Real client ratings have continually earned us accolades from G2.</div></a></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d5c" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Company</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Company</div></div></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid company"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d67-b58e5e5a" class="nav-grid-div with-divider-copy hide-mobile"><h4 class="dropdown-header"><strong>Behind the Brand</strong></h4><p class="paragraph-nav">Explore the latest news, events, and company updates—or get in touch. See how Listrak is making an impact across the industry.<br/></p></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d6e-b58e5e5a" class="nav-grid-div _1col"><a href="/company/news-and-events" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">News & Events</div></a><a href="/company/contact" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Contact</div></a><a href="/company/careers" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Careers</div></a></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d78" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Resources</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Resources</div></div></div></div><nav class="dropdown resources mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid company"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d83-b58e5e5a" class="nav-grid-div with-divider resources"><h4 class="dropdown-header">Resources</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">Check out the latest blog posts, whitepapers, episodes and more.</p></div><div class="div-block-134"><p class="benchmark-nav-title"><strong>2H 2025 Retail Outlook</strong></p><p class="benchmark-nav-paragraph">From Prediction to Performance: Data, Direction, and Tools to Finish the Year Strong.</p><a href="/benchmarks/h2-2025-retail-outlook-from-prediction-to-performance" class="nav-dropdown-link-info-2 w-inline-block"><div class="holiday-text-link-2">Retail Report</div></a><a href="/benchmarks/h2-2025-beauty-retail-outlook-from-prediction-to-performance" class="nav-dropdown-link-info-2 w-inline-block"><div class="holiday-text-link-2">Beauty Retail Report</div></a><a href="/benchmarks/h2-2025-fashion-retail-outlook-from-prediction-to-performance" class="nav-dropdown-link-info-2 w-inline-block"><div class="holiday-text-link-2">Fashion Retail Report</div></a><div class="holiday-text-link-2"></div></div></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d99-b58e5e5a" class="nav-grid-div _1col"><a href="/learn/guides-and-reports" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Guides and Reports</div></a><a href="/learn/blog" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Blog</div></a><a href="/learn/videos" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Videos</div></a><a href="/learn/podcasts" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Podcast</div></a><a href="/learn/developers" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Developers</div></a></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872da9" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Partners</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Partners</div></div></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872db4-b58e5e5a" class="nav-grid-div with-divider"><h4 class="dropdown-header">Partners</h4><div class="bottom-margin _1rem"><p class="paragraph-nav white">A rich ecosystem of trusted partners to ease your ecomm and tech integrations.</p></div><a href="/platform/integrations" class="black-outline-button platform-nav reverse-footer w-button">Learn More</a></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872dbc-b58e5e5a" class="nav-grid-div"><a href="/platform/integrations#Shopify-Plus-Partner" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Listrak + Shopify Partnership</div></a><a id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872dc0-b58e5e5a" href="/platform/integrations#Ecommerce-Platform-Integrations" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Ecommerce Platform Integrations</div></a><a href="/platform/integrations#technology-partners" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Technology Partners</div></a><a href="/platform/integrations#agency-partners" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Agency Partners</div></a><a href="/platform/integrations#UPS-Alliance-Partnership" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">UPS Alliance Partnership</div></a></div></div></nav></div></div><div id="w-node-c3a6ad52-2457-dde0-7400-656d755454f9-b58e5e5a" class="div-block-124"><div class="social-icons-small"><a href="https://twitter.com/Listrak/" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/690a7daba83f58fe78907c2c_Asset%201x%20twitter.svg" alt="" class="image-144"/></a><a href="https://www.facebook.com/Listrak-410852259007090/" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/690a7dab23d464b8ccbb6425_Asset%202fb.svg" alt="" class="image-144 fb"/></a><a href="https://www.linkedin.com/company/listrak/" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/690a7dabefb53045f690ca86_Asset%203in.svg" alt="" class="image-144"/></a><a href="https://www.youtube.com/user/listrak" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/690a7dabf514299f5113dc93_Asset%204youtube.svg" alt="" class="image-144"/></a><a href="https://www.instagram.com/_listrak/?hl=en" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/690a7dab6bcf9cc1fb4399ac_Asset%205ig.svg" alt="" class="image-144"/></a></div><div id="w-node-aa6a8914-c260-edea-fcd2-40a0c33f477b-b58e5e5a" class="div-block-125"><a href="/privacy-and-terms/copyright-notification" class="footer-link">Copyright Notification</a><a href="/privacy-and-terms/privacy-policy" class="footer-link">Privacy Policy</a><a href="/privacy-and-terms/acceptable-use-policy" class="footer-link">Acceptable Use</a><a href="/privacy-and-terms/security-policy" class="footer-link">Security</a><a href="/privacy-and-terms/responsible-disclosure" class="footer-link">Vulnerability Disclosure</a></div></div></div></div><div class="w-embed"></div></div></div></div></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=67c9dc06e27a49c72d262413" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/js/listrak-2025-redesign.schunk.36b8fb49256177c8.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/js/listrak-2025-redesign.schunk.4c82b9b1b36fc2ee.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/js/listrak-2025-redesign.schunk.f919141e3448519b.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/js/listrak-2025-redesign.schunk.b4435221be879eb3.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/js/listrak-2025-redesign.2c949346.fb258873617e0a68.js" type="text/javascript"></script>
<script type="text/javascript">
function setRelAttribute() {
var elems = document.body.getElementsByTagName('a');
for (var i = 0; i < elems.length; i++) {
var elem = elems[i]
var re = /listrak.com/
var isInternal = re.test(elem.href)
if (!isInternal) {
elem.rel= 'noopener noreferrer'
}
}
}
document.addEventListener('DOMContentLoaded', function () {
setRelAttribute()
}, false);
</script>
<script type="text/javascript">
var biJsHost = (("https:" == document.location.protocol) ? "https://" : "http://");
(function (d, s, id, tid, vid) {
var js, ljs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return; js = d.createElement(s); js.id = id;
js.src = biJsHost + "cdn.listrakbi.com/scripts/script.js?m=" + tid + "&v=" + vid;
ljs.parentNode.insertBefore(js, ljs);
})(document, 'script', 'ltkSDK', 'IFXBr5BkayOo', '1');
</script>
<script type="text/javascript">
(function(d) { if (document.addEventListener) document.addEventListener('ltkAsyncListener', d);
else {e = document.documentElement; e.ltkAsyncProperty = 0;
e.attachEvent('onpropertychange', function (e) {
if (e.propertyName == 'ltkAsyncProperty'){d();}});}})(function() {
/********** Begin Custom Code **********/
jQuery('#wf-form-Subscribe-Footer-Form').submit(function(e) {
var self = this;
e.preventDefault();
_ltk.Signup.New("Webflow Footer Signup", "email-3", _ltk.Signup.TYPE.CLICK, "submit");
_ltk.Signup.SetValue('Webflow Footer Signup', 'ltkSaved', true)
_ltk.Signup.SetValue('Webflow Footer Signup', 'OptIn_CheckBox', 'on')
setTimeout(function() {
_ltk.Signup.Subscribe("Webflow Footer Signup");
setTimeout(function() {
self.submit();
console.log('Submitted')
},100);
},100);
});
/********** End Custom Code **********/
});
</script>
<script type="text/javascript">
(function () {
var banner = document.getElementsByClassName('top-banner')[0];
var nav = document.getElementsByClassName('nav-wrap')[0];
var bodyClassListUpdate = setInterval(updateBannerClasses, 100);
function updateBannerClasses() {
if (document.body.classList.contains('ready')) {
var width = document.body.clientWidth > 768 ? '160px' : '200px';
setTimeout(function () {
$(nav).animate({
top: width
}, {
duration: 400,
easing: "linear"
});
$(banner).slideDown(400, 'linear');
}, 600);
clearBanner();
}
}
function clearBanner() {
clearInterval(bodyClassListUpdate);
}
})();
</script>
<script type="text/javascript">
/*AI in action*/
$('#URL').keypress(function(e) {
if (e.which == 13) {
crawlURL();
}
});
$('#Submit').click( function() {
crawlURL()
});
function crawlURL() {
/* Get the URL. */
var urlToCrawl = $("#URL").val();
var api = "https://preview-recscont.listrakbi.com/details?url=" + urlToCrawl;
if (urlToCrawl != '') {
/* Start Loading Gif */
if (!$('#URL').hasClass('cpt-url-loading')) {
$('#URL').addClass('cpt-url-loading')
}
if ($('#cpt-error').hasClass('cpt-error-visible')) {
$('#cpt-error').text("URL was not able to be crawled, please try again.");
$('#cpt-error').removeClass('cpt-error-visible')
}
/* Clear the dynamic fields. */
$('.cpt-dynamic .cpt-image').attr('src', "");
$('.cpt-dynamic .cpt-title').text("");
$('.cpt-dynamic .cpt-description').text("");
$('.cpt-dynamic .cpt-tags').html("");
$.ajax({
url: api,
method: 'GET',
success: function(data) {
var tags = "\r\n";
data.tags.forEach(function(element) {
tags += "<li>" + element + "</li>\r\n";
});
/* Populate the fields. */
$('.cpt-dynamic .cpt-image').attr('src', data.image);
$('.cpt-dynamic .cpt-title').text(data.title);
$('.cpt-dynamic .cpt-description').text(data.description);
$('.cpt-dynamic .cpt-tags').html(tags);
if (!$('.cpt-dynamic').hasClass('cpt-active')) {
$('.cpt-static').removeClass('cpt-active');
$('.cpt-dynamic').addClass('cpt-active');
}
/* Clear the input value after successful return */
$('#URL').val("");
},
fail: function() {
// Show an error message or something here.
if (!$('#cpt-error').hasClass('cpt-error-visible')) {
$('#cpt-error').addClass('cpt-error-visible')
}
},
error: function() {
// Show an error message or something here.
if (!$('#cpt-error').hasClass('cpt-error-visible')) {
$('#cpt-error').addClass('cpt-error-visible')
}
},
complete: function() {
/* Stop Loading Gif */
if ($('#URL').hasClass('cpt-url-loading')) {
$('#URL').removeClass('cpt-url-loading')
}
}
});
} else {
$('#cpt-error').text("Please enter a valid URL");
if (!$('#cpt-error').hasClass('cpt-error-visible')) {
$('#cpt-error').addClass('cpt-error-visible')
}
}
}
</script>
<!-- utm params tracking the user -->
<script>
// Function to store UTM parameters in cookies
function storeUTMParametersInCookies(params) {
const expiryDate = new Date();
expiryDate.setDate(expiryDate.getDate() + 7); // Expires in 7 days
document.cookie = `utm_campaign=${params.utm_campaign}; expires=${expiryDate.toUTCString()}; path=/`;
document.cookie = `utm_content=${params.utm_content}; expires=${expiryDate.toUTCString()}; path=/`;
document.cookie = `utm_medium=${params.utm_medium}; expires=${expiryDate.toUTCString()}; path=/`;
document.cookie = `utm_source=${params.utm_source}; expires=${expiryDate.toUTCString()}; path=/`;
}
// Function to get UTM parameters from URL
function getUTMParameters() {
const urlParams = new URLSearchParams(window.location.search);
return {
utm_campaign: urlParams.get('utm_campaign') || '',
utm_content: urlParams.get('utm_content') || '',
utm_medium: urlParams.get('utm_medium') || '',
utm_source: urlParams.get('utm_source') || ''
};
}
// Function to get UTM parameters from cookies
function getUTMParametersFromCookies() {
const cookies = document.cookie.split('; ');
const utmParams = {};
cookies.forEach(cookie => {
const [name, value] = cookie.split('=');
if (name.startsWith('utm_')) {
utmParams[name.substring(4)] = value;
}
});
return utmParams;
}
// Main execution
document.addEventListener('DOMContentLoaded', () => {
let utmParams = getUTMParameters();
// If UTM parameters exist in URL, store them in cookies
if (utmParams.utm_campaign || utmParams.utm_content || utmParams.utm_medium || utmParams.utm_source) {
storeUTMParametersInCookies(utmParams);
}
// Get UTM parameters from cookies
utmParams = getUTMParametersFromCookies();
console.log('UTM Parameters:', utmParams); // Log UTM parameters on every page load
});
</script>
<script>
// Function to add hidden UTM fields to forms
function addUTMFieldsToFormsFromCookies() {
const utmParams = getUTMParametersFromCookies(); // Retrieve UTM parameters from cookies
console.log('UTM Parameters for Form:', utmParams); // Log UTM parameters just before adding to the form fields
const forms = document.querySelectorAll('form');
forms.forEach(form => {
console.log('Form:', form); // Log the form element to ensure it's correctly selected
console.log('UTM Campaign:', utmParams.campaign); // Log each parameter to ensure they are not undefined
console.log('UTM Content:', utmParams.content);
console.log('UTM Medium:', utmParams.medium);
console.log('UTM Source:', utmParams.source);
form.innerHTML += `<input type="hidden" id="00N5c00000JvUfb" name="00N5c00000JvUfb" value="${utmParams.campaign}">
<input type="hidden" id="00N5c00000JvUfc" name="00N5c00000JvUfc" value="${utmParams.content}">
<input type="hidden" id="00N5c00000JvUfd" name="00N5c00000JvUfd" value="${utmParams.medium}">
<input type="hidden" id="00N5c00000JvUfe" name="00N5c00000JvUfe" value="${utmParams.source}">`;
});
}
// Main execution
document.addEventListener('DOMContentLoaded', () => {
addUTMFieldsToFormsFromCookies(); // Add UTM fields to forms using UTM parameters from cookies
});
</script>
<script>
document.addEventListener('DOMContentLoaded', function () {
const buttonId = 'login-btn';
const timeoutDuration = 10000;
window.loginClicked = false;
document.body.addEventListener('mousedown', function (e) {
const button = e.target.closest(`#${buttonId}`);
if (button) {
window.loginClicked = true;
console.log('✅ Delegated MOUSEDOWN detected on login button.');
}
});
setTimeout(function () {
if (!window.loginClicked) {
console.log('⚠️ Login button NOT clicked in 10 seconds.');
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
event: 'buttonNotClicked',
buttonId: buttonId,
message: 'User did not click the button within 10 seconds.'
});
}
}, timeoutDuration);
});
</script>
<script>
document.querySelectorAll('.faq_component-header-wrapper').forEach(el => {
el.addEventListener('click', function(e) {
e.preventDefault(); // Stop the # from being added
});
});
</script>
</body></html>