2017 HOLIDAY MOBILE MILESTONES
Smartphones disrupted the 2017holiday retail shopping season, with shoppers reaching for their phones more than ever before.
2026-01-01 18:53
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src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe82ad348d0c8178e8b18b_Asset%201hamburger.svg" loading="lazy" alt="" class="burger-icon"/><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe7516846be772f61d49be_Asset%2054icon-2025.svg" loading="lazy" alt="an X icon" class="nav-x-ixon"/></a></div></div></div></div><div id="INTRO" class="dots-2-rows"></div><div class="page-wrapper"><div class="new-section-2025 blog"><div class="container-2025"><div class="post-info _850-max"><h1 class="post-heading blog-post-heading">Mobile Milestones: A 2017 Holiday Recap</h1><h1 class="post-heading no-padding w-condition-invisible w-dyn-bind-empty"></h1><h1 class="post-heading no-top-padding w-condition-invisible w-dyn-bind-empty"></h1><h1 class="post-heading small-sub w-dyn-bind-empty"></h1><div class="blog-subheader w-condition-invisible w-dyn-bind-empty w-richtext"></div><div class="post-info-bottom hide"><div class="w-hidden-tiny">Posted on </div><div class="w-hidden-tiny">Aug 22, 2018</div><div class="w-hidden-tiny"> by</div><a href="#" class="post-card-author-link w-inline-block"><img src="" alt="" class="post-card-v1-avatar w-dyn-bind-empty"/><div class="w-dyn-bind-empty"></div></a></div></div><div class="custom-sub-header w-condition-invisible w-dyn-bind-empty"></div><div class="post-image w-condition-invisible w-dyn-bind-empty w-video w-embed"></div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d263e56_Listrak%2015.png" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d263e56_Listrak%252015-p-500.png 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d263e56_Listrak%252015-p-800.png 800w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d263e56_Listrak%252015-p-1080.png 1080w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d263e56_Listrak%252015-p-1600.png 1600w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d263e56_Listrak%2015.png 1633w" class="blog-post-image"/><div class="cms-content-wrapper"><div class="blog w-richtext"><figure class="w-richtext-align-floatright w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d263bff_Screen%20Shot%202019-10-17%20at%2010.35.31%20AM.png" alt=""/></div></figure><p></p><h3>2017 HOLIDAY MOBILE MILESTONES</h3><p></p><h5>Smartphones disrupted the 2017holiday retail shopping season, with shoppers reaching for their phones more than ever before.</h5><p></p><p></p><p></p><figure style="max-width:669pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d263cc7_Screen%20Shot%202019-10-17%20at%2010.36.15%20AM.png" alt=""/></div></figure><h5>Smartphone purchasers set new daily shopping records on Thanksgiving Day, Black Friday, Cyber Monday and Christmas Day.</h5><figure style="max-width:755pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d263c9f_Screen%20Shot%202019-10-17%20at%2010.37.11%20AM.png" alt=""/></div></figure><figure style="max-width:699pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d263cbd_Screen%20Shot%202019-10-17%20at%2010.37.39%20AM.png" alt=""/></div></figure><h5>Retailers embraced the mobile movement and saw success with their optimized apps and websites, push notifications and integration with mobile wallet services.</h5><figure style="max-width:638px" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/67c9dc07e27a49c72d263cd3_Screen%20Shot%202019-10-17%20at%2010.38.31%20AM.png" alt=""/></div></figure></div><div class="tiny-text w-condition-invisible w-dyn-bind-empty w-richtext"></div><div class="social-images w-dyn-list"><script type="text/x-wf-template" id="wf-template-c220af3f-3529-8d85-7963-e60058a0c46e">%3Cdiv%20role%3D%22listitem%22%20class%3D%22w-dyn-item%20w-dyn-repeater-item%20w-col%20w-col-6%22%3E%3Ca%20href%3D%22%23%22%20class%3D%22lightbox-link%20w-inline-block%20w-dyn-bind-empty%20w-lightbox%22%3E%3Cdiv%20style%3D%22background-image%3Anone%22%20class%3D%22div-block-50%20taller%22%3E%3C%2Fdiv%3E%3Cscript%20type%3D%22application%2Fjson%22%20class%3D%22w-json%22%3E%7B%0A%20%20%22items%22%3A%20%5B%5D%2C%0A%20%20%22group%22%3A%20%22blog%22%0A%7D%3C%2Fscript%3E%3C%2Fa%3E%3C%2Fdiv%3E</script><div 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optInBox = 'on'
}
_ltk.Signup.New("Webflow PDF Download", "Email-Address", _ltk.Signup.TYPE.CLICK, "submit");
_ltk.Signup.SetField("Webflow PDF Download", "First-Name");
_ltk.Signup.SetField("Webflow PDF Download", "Last-Name");
_ltk.Signup.SetField("Webflow PDF Download", "Phone-Number");
_ltk.Signup.SetField("Webflow PDF Download", "Website-URL");
_ltk.Signup.SetField("Webflow PDF Download", "Title");
_ltk.Signup.SetField("Webflow PDF Download", "Company");
_ltk.Signup.SetOptIn("Webflow PDF Download", "OptIn_CheckBox" , 'on');
_ltk.Signup.SetOptIn("Webflow PDF Download", "Yes-please-keep-me-updated-on-Listrak-news-events-and-content");
_ltk.Signup.SetValue('Webflow PDF Download', 'ltkSaved', true);
setTimeout(function() {
w22();
_ltk.Signup.Subscribe("Webflow PDF Download");
},100);
},2000);
});
/********** End Custom Code **********/
});
function w22(){
const First_Name = document.getElementById('First-Name').value
const Last_Name = document.getElementById('Last-Name').value
const Email_Address = document.getElementById('Email-Address').value
const Title = document.getElementById('Title').value
const Phone_Number = document.getElementById('Phone-Number').value
const Company = document.getElementById('Company').value
const Website_URL = document.getElementById('Website-URL').value
const windowPathnameArr = window.location.pathname.split('/');
var optInBox = 'off';
var checkBoxVal = document.getElementById('Yes-please-keep-me-updated-on-Listrak-news-events-and-content').checked;
if(checkBoxVal === true)
{
optInBox = 'on'
}
const whitePaperName = windowPathnameArr[windowPathnameArr.length-1];
var Myform;
var w2lFrame;
var w2lFrameId = 'W2L_API';
if(!document.getElementById(w2lFrameId)){
w2lFrame = document.createElement("iframe");
w2lFrame.id = w2lFrameId;
w2lFrame.name = w2lFrameId;
w2lFrame.src = 'about:blank';
w2lFrame.style.display = 'none';
document.body.appendChild(w2lFrame);
}
else w2lFrame = document.getElementById('W2L_API');
if(!document.getElementById('w2lFormId')){
Myform = document.createElement("form");
Myform.id = 'w2lFormId';
Myform.method = "POST";
Myform.action = "https://listrak.my.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8";
Myform.setAttribute("target", w2lFrameId);
}
else Myform = document.getElementById("w2lFormId");
jQuery('<input>', {type: 'hidden', id: 'Campaign_ID', name: 'Campaign_ID', value: '7010y000000t8liAAA'}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: '00N80000003ORX1', name: '00N80000003ORX1', value: whitePaperName }).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: '00NC0000006M5wA', name: '00NC0000006M5wA', value: 'Web Forms & Content Marketing'}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: '00N80000003ORX0', name: '00N80000003ORX0', value: 'Whitepaper'}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: '00NC0000006M5wF', name: '00NC0000006M5wF', value: 'Whitepaper'}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'retURL', name: 'retURL', value: 'about:blank'}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'oid', name: 'oid', value: '00D80000000KW5U'}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'first_name', name: 'first_name', value: First_Name}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'last_name', name: 'last_name', value: Last_Name}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'email', name: 'email', value: Email_Address}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'title', name: 'title', value: Title}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'phone', name: 'phone', value: Phone_Number}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'company', name: 'company', value: Company}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'OptIn_CheckBox', name: 'OptIn_CheckBox', value: optInBox}).appendTo(Myform);
jQuery('<input>', {type: 'hidden', id: 'URL', name: 'URL', value: Website_URL}).appendTo(Myform);
document.body.appendChild(Myform);
Myform.submit();
}
</script></div></div></div></div></div><div class="new-section-2025 tint"><div class="container-2025"><div class="bottom-margin _5rem"><div class="align-center-moveup"><h2>You Might Also Like</h2></div></div></div><div class="container-2025"><div class="bottom-margin _3rem"><div data-delay="4000" data-animation="slide" class="resources-slider w-slider" data-autoplay="false" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"><div class="mask w-slider-mask"><div class="slide-2025 _01 w-slide"><div id="w-node-_6848fe62-33e0-3da1-34d2-0be8ef6bf427-2d26254b" class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a data-w-id="6848fe62-33e0-3da1-34d2-0be8ef6bf42a" style="-webkit-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" href="/blog/ring-in-the-new-year-with-iconic-home-style-from-shades-of-light" class="blog-preview-wrapper w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/694af6d0442275acdcc2a954_Thumbnail-750x400%20(13).avif")" class="post-card-v1-image"></div><div class="div-block-122"><div class="link-dark"><div class="resource-tag-2025">Blog</div><h3 class="blog-title">Ring in the New Year with Iconic Home Styles from Shades of Light</h3><h3 class="blog-title w-condition-invisible">Heading</h3></div><div class="small-paragraph">Shades of Light and Listrak, a partner since 2014, deliver personalized experiences that highlight curated home décor and lighting. 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Powered by Listrak’s personalized email marketing, the brand deepens relationships and drives repeat support to extend the impact of every gift.</div></div><div class="blog-link"><div class="button-text-arrow-black">Read More</div><div style="background-color:rgb(35,35,35)" class="arrow-icon-link white-arrow"><img style="filter:invert(0%)" loading="lazy" alt="white arrow pointing to the right. " src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67f6c5f1ddc7a2fbabf57294_Asset%201white%20arrow.svg" class="arrow-icon"/></div></div></a></div></div></div></div><div class="slide-2025 _03 w-slide"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a data-w-id="a6b8bd68-b919-53e3-e31a-5ec33cc0efb2" style="-webkit-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" href="/blog/simplifying-fragrance-discovery-with-jomashop-listrak" class="blog-preview-wrapper w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/693c7adc37c54cfd50a0e00f_Thumbnail-530x240.avif")" class="post-card-v1-image"></div><div class="div-block-122"><div class="link-dark"><div class="resource-tag-2025">Blog</div><h3 class="blog-title">Simplifying Fragrance Discovery with Jomashop & Listrak</h3><h3 class="blog-title w-condition-invisible">Heading</h3></div><div class="small-paragraph">Fragrance is a go-to gift when shoppers feel confident. Learn how Jomashop and Listrak simplify scent discovery for the holidays and year-round.</div></div><div class="blog-link"><div class="button-text-arrow-black">Read More</div><div style="background-color:rgb(35,35,35)" class="arrow-icon-link white-arrow"><img style="filter:invert(0%)" loading="lazy" alt="white arrow pointing to the right. " src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67f6c5f1ddc7a2fbabf57294_Asset%201white%20arrow.svg" class="arrow-icon"/></div></div></a></div></div></div></div></div><div class="left-arrow-13 w-slider-arrow-left"><div class="w-icon-slider-left"></div></div><div class="right-arrow-15 w-slider-arrow-right"><div class="w-icon-slider-right"></div></div><div class="slide-nav-18 w-slider-nav w-round w-num"></div></div></div><div class="button-wrapper-2025 center"><a href="/learn/blog" data-w-id="3723af02-e157-27fa-f0ca-58c529044087" style="opacity:0" class="black-outline-button w-button">See All Posts</a></div></div></div><div class="_2025-cta"><div class="container-2025"><div id="w-node-b8c35ef5-9c4e-1af1-b800-24eee65ddfa1-e65ddf9e" class="white-background-cta"><div class="text-wrapper-2025"><h2>Accelerate your growth and maximize revenue</h2></div><div class="button-wrapper-2025 cta-center"><a href="/get-started" class="green-button w-button">Schedule a 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hide-mobile"/></a></div></div><div class="mobile-links"><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872cf6" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Platform</div><div class="nav-link-desktop"><div>Platform</div></div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d01-b58e5e5a" class="nav-grid-div with-divider hide-mobile"><div class="bottom-margin _1rem"><h4 class="dropdown-header">Platform</h4><p class="paragraph-nav">The power and functionality you need in a single platform to grow your business and engage your customers.</p></div><a href="/platform" class="black-outline-button platform-nav w-button">Learn More</a></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d09-b58e5e5a" class="nav-grid-div _2col"><div class="div-block-130"><div class="nav-header-link"><a href="/platform" class="w-inline-block"><div class="nav-header white">Person-First Marketing Platform</div></a></div><a href="/platform/data-platform" class="nav-dropdown-link-v2 white w-inline-block"><div>Listrak Data Platform</div></a><a href="/platform/listrak-intelligence" class="nav-dropdown-link-v2 white w-inline-block"><div>Listrak Intelligence</div></a><a href="/platform/journey-orchestration" class="nav-dropdown-link-v2 white w-inline-block"><div>Journey Orchestration</div></a><a href="/platform/experience-builder" class="nav-dropdown-link-v2 white w-inline-block"><div>Experience Builder</div></a><a href="/platform/reporting-analytics" class="nav-dropdown-link-v2 white w-inline-block"><div>Reporting & Analytics</div></a><a href="/platform/integrations" class="nav-dropdown-link-v2 white w-inline-block"><div>Integrations</div></a></div><div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d22-b58e5e5a" class="nav-header-link"><div class="nav-header white">Cross-Channel Messaging</div></div><a href="/platform/email-marketing" class="nav-dropdown-link-v2 white w-inline-block"><div>Email Marketing</div></a><a href="/platform/mobile-marketing" class="nav-dropdown-link-v2 white w-inline-block"><div>Mobile Marketing</div></a><a href="/platform/push-notifications" class="nav-dropdown-link-v2 white w-inline-block"><div>Push Notifications</div></a><a href="/platform/listrak-intelligence#product-recommendations" class="nav-dropdown-link-v2 white w-inline-block"><div>Product Recommendations</div></a><a href="/platform/experience-builder#Onsite-Popups-Personalization" class="nav-dropdown-link-v2 white w-inline-block"><div>Onsite Popups & Personalization</div></a><a href="/platform/paid-media-social-audiences" class="nav-dropdown-link-v2 white w-inline-block"><div>Paid Media & Social Audiences</div></a></div></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d37-b58e5e5a" class="nav-grid-div service-nav white"><div class="bottom-margin _15px"><a href="/services" class="w-inline-block"><div class="listrak-services white">Expert Services & Strategic Partnership</div></a></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d3c" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Clients</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Clients</div></div></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d47-b58e5e5a" class="nav-grid-div with-divider hide-mobile"><h4 class="dropdown-header">Clients</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">Listrak’s Customer Engagement Platform orchestrates cross-channel campaigns for Leading Retailers and Brands.</p></div><a href="/clients" class="black-outline-button platform-nav w-button">Learn More</a></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d4f-b58e5e5a" class="nav-grid-div _1col"><a href="/clients" class="nav-dropdown-link-vert white w-inline-block"><div><strong>Success Stories</strong></div><div class="page-dscr">Listrak’s robust feature set and best-in-class service help clients accelerate their growth.</div></a><a href="https://www.listrak.com/#G2" class="nav-dropdown-link-vert white w-inline-block"><div><strong>G2 Recognition & Reviews</strong></div><div class="page-dscr">Real client ratings have continually earned us accolades from G2.</div></a></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d5c" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Company</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Company</div></div></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid company"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d67-b58e5e5a" class="nav-grid-div with-divider-copy hide-mobile"><h4 class="dropdown-header"><strong>Behind the Brand</strong></h4><p class="paragraph-nav">Explore the latest news, events, and company updates—or get in touch. See how Listrak is making an impact across the industry.<br/></p></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d6e-b58e5e5a" class="nav-grid-div _1col"><a href="/company/news-and-events" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">News & Events</div></a><a href="/company/contact" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Contact</div></a><a href="/company/careers" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Careers</div></a></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d78" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Resources</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" 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