I need to...
The Challenge
Customers use multiple email addresses, phone numbers, browsers, and devices. Some may be used for personal, work or education, but all are the same individual – in other platforms each is seen as a different person.
OUR SOLUTION
Listrak uses AI Identity Resolution to seamlessly stitch multiple email addresses, mobile numbers, browsers, devices and all customer data into a single person.
YOUR OUTCOME
Listrak enables you to truly understand and talk to your customer as an individual, allowing you to personalize marketing messages better than your competitors.
Continuously Learning Identity Graph
All orders, sessions, and campaigns linked to a unified ID and profile
Anonymous data is linked upon identification
Unified cross-channel customer profile continuously updated
AI Identity Stitching Across Channels & Devices
- Integration of multiple email addresses and phone numbers (personal, work, etc.)
- Inclusion of multiple browsers (Chrome, Firefox, Edge, etc.)
- Incorporation of multiple devices (Work Phone/PC, Home Phone/PC, Tablet, etc.)
Truly Unified Customer Data
- Streamlined drag and drop tool empowering use of audiences across all channels
- Comprehensive purchase and browsing activity
- Subscription and channel engagement
- Abandonment and cart activity
- Integration of loyalty, CRM, and other platform data
- Inclusion of all first-party data
The Big Picture
Identity resolution is at the core of the Listrak platform, empowering seamless personalization, segmentation, automation, and AI product recommendations. This enables you to truly deliver the right message, in the right channel, to the right person, at the right time - all from a single, integrated platform.
Catch Up on Our Video Podcast Series
NOVEMBER 22
Episode 1
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NOVEMBER 22
Episode 2
Lorem ipsum dolor sit amet, ex putent persius nonumes mea, at usu dolorum habemus. Eu dicta possit admodum eos, delectus indoctum consectetuer ius ea. Ius ne brute falli corpora, mea ei sale mundi, nec unum modus ut.
NOVEMBER 22
Episode 3
Lorem ipsum dolor sit amet, ex putent persius nonumes mea, at usu dolorum habemus. Eu dicta possit admodum eos, delectus indoctum consectetuer ius ea. Ius ne brute falli corpora, mea ei sale mundi, nec unum modus ut.
Accelerate your growth and maximize revenue
Platform
Platform
The power and functionality you need in a single platform to grow your business and engage your customers.
Learn More
Clients
Clients
Listrak’s Customer Engagement Platform orchestrates cross-channel campaigns for Leading Retailers and Brands.
Learn More
Company
Behind the Brand
Explore the latest news, events, and company updates—or get in touch. See how Listrak is making an impact across the industry.
Resources
Resources
Check out the latest blog posts, whitepapers, episodes and more.
Partners
Partners
A rich ecosystem of trusted partners to ease your ecomm and tech integrations.
Learn More
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See how Listrak is making an impact across the industry.<br/></p></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9e9ff-0c9e759d" class="nav-grid-div _1col"><a href="/company/news-and-events" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">News & Events</div></a><a href="/company/contact" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Contact</div></a><a href="/company/careers" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Careers</div></a></div><div id="w-node-_400eaee6-5e11-1c6f-71f3-4595147dc471-0c9e759d" class="div-block-129"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea1b-0c9e759d" class="nav-grid-div bonus-section"><a data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea1f" href="https://www.prnewswire.com/news-releases/listrak-and-rivo-partner-to-supercharge-retail-loyalty-programs-302566363.html" target="_blank" class="client-feature-block-nav w-inline-block"><div class="nav-image-feature"><img 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class="paragraph-nav-white date">November 12, 2025</p><p class="paragraph-nav-white _12px">LAFCO New York Partners with Listrak to Power ECommerce Expansion of its “Pink Paradise” Collaboration with The Colony Hotel</p></div></a></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea2a" class="nav-dropdown w-dropdown"><div class="nav-link w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only">Resources</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c363e32ff31c6f0d6a01cf_arrow%20nav.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Resources</div></div></div></div><nav class="dropdown resources w-dropdown-list"><div class="w-layout-grid nav-grid company"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea35-0c9e759d" class="nav-grid-div with-divider resources"><h4 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https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/68dadf44fbdf62c09ec997c6_Big-Box-Thumbnail.png 750w" class="client-top-image-nav"/></div><div class="client-wrapper-nav"><p class="paragraph-nav-white _12px">Stay ahead of the curve with this in-depth analysis exploring the latest trends, strategies, and performance benchmarks shaping today’s Big Box retail landscape.</p><div class="stat-link nav"><div class="button-text-arrow nav-smaller">Access Now</div><div class="arrow-icon-link smaller"></div></div></div></a></div></div></div></div><div class="nav-grid-div bonus-section"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/ring-in-the-new-year-with-iconic-home-style-from-shades-of-light" class="client-feature-block-nav w-inline-block"><div class="nav-image-feature"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/694af6d35b3810dbb8ae3d2d_Navigation-Feature-530x240%20(4).avif" loading="lazy" alt="" class="client-top-image-nav"/></div><div class="client-wrapper-nav"><p class="paragraph-nav-white _12px">Shades of Light and Listrak, a partner since 2014, deliver personalized experiences that highlight curated home décor and lighting. Shop now during the Year-End Sale.</p></div></a></div></div></div></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea60" class="nav-dropdown w-dropdown"><div class="nav-link w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only">Partners</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c363e32ff31c6f0d6a01cf_arrow%20nav.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Partners</div></div></div></div><nav class="dropdown w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea6b-0c9e759d" class="nav-grid-div with-divider"><h4 class="dropdown-header">Partners</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">A rich ecosystem of trusted partners to ease your ecomm and tech integrations.</p></div><a href="/platform/integrations" 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src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe82ad348d0c8178e8b18b_Asset%201hamburger.svg" loading="lazy" alt="" class="burger-icon"/><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe7516846be772f61d49be_Asset%2054icon-2025.svg" loading="lazy" alt="an X icon" class="nav-x-ixon"/></a></div></div></div></div><div id="INTRO" class="dots-2-rows"></div><div class="page-wrapper no-hidden"><div class="mobile-floating-nav"><h1 class="i-need-to">I need to...</h1><div class="accordion-wrapper first"><a href="#" data-w-id="f17737e3-a6b2-2be6-354f-5aed9cc46ca5" class="accordion-item-trigger w-inline-block"><div class="full-width-2"><div class="floating-nav-link current"><div>market to an individual</div><div class="open-close-box"><img width="25" style="-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0)" alt="plus sign open icon" src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263322_arrow%20accordion%20blue.png" sizes="(max-width: 767px) 25px, (max-width: 991px) 3vw, (max-width: 1279px) 25px, (max-width: 1439px) 2vw, (max-width: 1919px) 25px, 1vw" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263322_arrow%2520accordion%2520blue-p-500.png 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263322_arrow%20accordion%20blue.png 534w" class="faq-arrow"/></div></div><div class="flex-no-wrap"></div></div></a><div style="height:0PX" class="accordion-item-content-2"><a href="/marketer-challenges/i-need-to-better-understand-who-my-customers-are" class="floating-nav-link w-inline-block"><div>better understand who my customers are</div></a><a href="/marketer-challenges/i-need-a-cost-effective-solution-to-efficiently-send-email-and-sms-mms-to-customers" class="floating-nav-link w-inline-block"><div>find a cost-effective solution to efficiently send email and SMS/MMS to customers</div></a><a href="/marketer-challenges/i-need-to-improve-the-overall-brand-experience-for-our-customers" class="floating-nav-link w-inline-block"><div>improve the overall brand experience for our customers</div></a><a href="/marketer-challenges/i-need-to-use-customer-data-to-automate-cross-channel-marketing-campaigns" class="floating-nav-link w-inline-block"><div>use customer data to automate cross-channel marketing campaigns</div></a><a href="/marketer-challenges/i-need-to-get-the-right-products-in-front-of-my-customers" class="floating-nav-link w-inline-block"><div>get the right products in front of my customers</div></a><a href="/marketer-challenges/i-need-to-find-a-marketing-platform-that-will-scale-with-my-growing-business" class="floating-nav-link w-inline-block"><div>find a marketing platform that will scale with my growing business</div></a></div></div></div><div id="success-stories" class="section-2021 ps-hero"><div class="container-2"><div class="w-layout-grid grid-29"><div id="w-node-d82921c4-6a2d-6fd1-4e8d-b6be702d0e65-2d262840" class="ps-grid-left-wrapper"><div class="ps-block"><h1 class="ps-h1">I need to market to an individual</h1><div class="ps-block-wrapper"><div class="ps-block"><h2 class="ps-h2-pink">The Challenge</h2><p>Customers use multiple email addresses, phone numbers, browsers, and devices. Some may be used for personal, work or education, but all are the same individual – in other platforms each is seen as a different person.</p></div><div class="ps-block"><h2 class="ps-h2-pink">OUR SOLUTION</h2><p>Listrak uses AI Identity Resolution to seamlessly stitch multiple email addresses, mobile numbers, browsers, devices and all customer data into a single person. </p></div><div class="ps-block"><h2 class="ps-h2-pink">YOUR OUTCOME</h2><p>Listrak enables you to truly understand and talk to your customer as an individual, allowing you to personalize marketing messages better than your competitors. </p></div></div></div><div class="ps-block-wrapper"><div class="ps-block-45gap"><h2 class="ps-h2-white">Continuously Learning Identity Graph</h2><div class="w-layout-grid grid-30"><div class="div-block-103"><div class="green-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe7516984fb83006aff286_Asset%2050icon-2025.svg" loading="lazy" alt="data points icon" class="ps-icon"/></div><div class="small-paragraph-15px">All orders, sessions, and campaigns linked to a unified ID and profile</div></div><div class="div-block-103"><div class="green-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe751535b3c46d0515e020_Asset%2039icon-2025.svg" loading="lazy" alt="magnifying glass icon" class="ps-icon"/></div><div class="small-paragraph-15px">Anonymous data is linked upon identification</div></div><div id="w-node-_40ccb3d2-8510-018a-e7a3-32517b727b4e-2d262840" class="div-block-103"><div class="green-block"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe75147d71b0eebf5550a8_Asset%2032icon-2025.svg" loading="lazy" alt="icon showing 3 people" class="ps-icon"/></div><div class="small-paragraph-15px">Unified cross-channel customer profile continuously updated</div></div></div></div></div><div class="ps-block-wrapper"><div class="ps-block-45gap"><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263333_AI%20Identity%20Stitching%20Across%20Channels%20%26%20Devices.avif" loading="lazy" sizes="(max-width: 1200px) 100vw, 1200px" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263333_AI%2520Identity%2520Stitching%2520Across%2520Channels%2520%2526%2520Devices-p-500.avif 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67c9dc07e27a49c72d263333_AI%20Identity%20Stitching%20Across%20Channels%20%26%20Devices.avif 1200w" alt="" class="ps-image"/><div class="ps-block-25gap"><h2 class="ps-h2-white">AI Identity Stitching Across Channels & Devices</h2><div class="marketing-list w-richtext"><ul role="list"><li>Integration of multiple email addresses and phone numbers (personal, work, etc.)</li><li>Inclusion of multiple browsers (Chrome, Firefox, Edge, etc.)</li><li>Incorporation of multiple devices (Work Phone/PC, Home Phone/PC, Tablet, etc.)</li></ul></div></div></div></div><div class="ps-block-wrapper"><div class="ps-block-45gap"><div class="ps-block-25gap"><h2 class="ps-h2-white">Truly Unified Customer Data</h2><div class="marketing-list w-richtext"><ul role="list"><li>Streamlined drag and drop tool empowering use of audiences across all channels</li><li>Comprehensive purchase and browsing activity</li><li>Subscription and channel engagement</li><li>Abandonment and cart activity</li><li>Integration of loyalty, CRM, and other platform data</li><li>Inclusion of all first-party data</li></ul></div></div></div></div><div class="ps-block-wrapper"><div class="ps-block-45gap"><div class="ps-block-25gap"><div class="bottom-margin _1rem"><h2 class="ps-h2-white">The Big Picture</h2></div><div class="platform-text w-richtext"><p>Identity resolution is at the core of the Listrak platform, <strong>empowering seamless personalization, segmentation, automation, and AI product recommendations. </strong> This enables you to truly deliver the right message, in the right channel, to the right person, at the right time - all from a single, integrated platform.</p></div></div></div></div></div><div class="desktop-floating-nav"><div class="nav-link-wrapper-ps"><h1 class="i-need-to">I need to...</h1><a href="/marketer-challenges/i-need-to-market-to-an-individual" aria-current="page" class="floating-nav-link w-inline-block w--current"><div>market to an individual</div></a><a href="/marketer-challenges/i-need-to-better-understand-who-my-customers-are" class="floating-nav-link w-inline-block"><div>better understand who my customers are</div></a><a href="/marketer-challenges/i-need-a-cost-effective-solution-to-efficiently-send-email-and-sms-mms-to-customers" class="floating-nav-link w-inline-block"><div>find a cost-effective solution to efficiently send email and SMS/MMS to customers</div></a><a href="/marketer-challenges/i-need-to-improve-the-overall-brand-experience-for-our-customers" class="floating-nav-link w-inline-block"><div>improve the overall brand experience for our customers</div></a><a href="/marketer-challenges/i-need-to-use-customer-data-to-automate-cross-channel-marketing-campaigns" class="floating-nav-link w-inline-block"><div>use customer data to automate cross-channel marketing campaigns</div></a><a href="/marketer-challenges/i-need-to-get-the-right-products-in-front-of-my-customers" class="floating-nav-link w-inline-block"><div>get the right products in front of my customers</div></a><a href="/marketer-challenges/i-need-to-find-a-marketing-platform-that-will-scale-with-my-growing-business" class="floating-nav-link w-inline-block"><div>find a marketing platform that will scale with my growing business</div></a></div></div></div></div></div><div id="G2" class="section-2021 next-videos"><div class="container-2"><div class="section-intro full"><h3 class="h3---2021">Catch Up on Our Video Podcast Series<br/></h3></div></div><div class="container-2"><div class="w-layout-grid next-video-grid"><a href="#" id="w-node-_396dac20-d940-bbd3-4e2a-59fb121673fe-2d262840" class="lightbox-next w-inline-block w-lightbox"><div class="podcast-feature-image shorter"></div><div class="podcast-next-info"><div class="podcast-date">NOVEMBER 22</div><h3 class="podcast-episode-title">Episode 1</h3><div class="small-paragraph---2021 podcast">Lorem ipsum dolor sit amet, ex putent persius nonumes mea, at usu dolorum habemus. Eu dicta possit admodum eos, delectus indoctum consectetuer ius ea. Ius ne brute falli corpora, mea ei sale mundi, nec unum modus ut.</div></div><script type="application/json" class="w-json">{
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class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Clients</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Clients</div></div></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d47-b58e5e5a" class="nav-grid-div with-divider hide-mobile"><h4 class="dropdown-header">Clients</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">Listrak’s Customer Engagement Platform orchestrates cross-channel campaigns for Leading Retailers and Brands.</p></div><a href="/clients" class="black-outline-button platform-nav w-button">Learn More</a></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d4f-b58e5e5a" class="nav-grid-div _1col"><a href="/clients" class="nav-dropdown-link-vert white w-inline-block"><div><strong>Success Stories</strong></div><div class="page-dscr">Listrak’s robust feature set and best-in-class service help clients accelerate their growth.</div></a><a href="https://www.listrak.com/#G2" class="nav-dropdown-link-vert white w-inline-block"><div><strong>G2 Recognition & Reviews</strong></div><div class="page-dscr">Real client ratings have continually earned us accolades from G2.</div></a></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d5c" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Company</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Company</div></div></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid company"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d67-b58e5e5a" class="nav-grid-div with-divider-copy hide-mobile"><h4 class="dropdown-header"><strong>Behind the Brand</strong></h4><p class="paragraph-nav">Explore the latest news, events, and company updates—or get in touch. See how Listrak is making an impact across the industry.<br/></p></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d6e-b58e5e5a" class="nav-grid-div _1col"><a href="/company/news-and-events" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">News & Events</div></a><a href="/company/contact" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Contact</div></a><a href="/company/careers" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Careers</div></a></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d78" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Resources</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" 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