For four decades, Shades of Light’s iconic styles have been inspiring people to create distinctive, beautiful, and captivating home environments.
Founded in 1986, Shades of Light offers a uniquely curated collection of lighting, ceiling fans, mirrors, furniture, and home décor, all designed to inspire customers to express their individual style. While the company has grown exponentially, it has stayed true to its heritage, with many of its products designed and hand-made in Virginia by the company’s team of highly trained artisans.
A Tradition of Exceptional Artisanship
Colonial Metalcrafts Outdoor Lighting is one of the Shades of Lights’s exclusive collections, and one of the few remaining lines in the U.S., preserving a tradition of exceptional artisanship.
Built entirely by hand, from cutting, folding, and soldering copper and brass, to cutting the glass and hand-finishing each piece, these made-in-Virginia lights are in high demand nationwide.
Personalized ECommerce Platform
As Shades of Light's ecommerce marketing partner since 2014, Listrak helps the Shades of Light team amplify their curated product strategy by using segmentation, behavioral triggers, and personalized messaging to highlight new arrivals and exclusive designs.
Listrak also supports key promotional moments by delivering targeted, timely communications that drive engagement and conversions across both new and clearance inventory – including Shades of Light’s New-Year Sale.
Shades of Light’s New-Year Sale
From December 26, 2025 through January 6, 2026, customers can shop Shades of Light’s New-Year Sale, offering 15% off new products and up to 75% off clearance items, encouraging customers to “ring in the new year in style” by exploring recently launched pieces, while also taking advantage of deep discounts on seasonal clearance inventory.
With hundreds of exclusive products encompassing a wide range of styles from traditional to modern, country to coastal, and beyond, there’s something for everyone at Shades of Light, and the New-Year Sale is a unique shopping opportunity for aesthetically discerning homeowners, interior designers, and hospitality destinations alike.
Looking Ahead
As Shades of Light looks ahead to a new year of inspiration and growth, Listrak remains a trusted partner in turning beautifully curated products into meaningful customer connections. By pairing rich first-party data with personalized, timely messaging, Listrak helps ensure every new arrival, artisan story, and promotional moment reaches the right audience - driving engagement, loyalty, and revenue long after the season ends.
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src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/694af6d35b3810dbb8ae3d2d_Navigation-Feature-530x240%20(4).avif" loading="lazy" alt="" class="client-top-image-nav"/></div><div class="client-wrapper-nav"><p class="paragraph-nav-white _12px">Shades of Light and Listrak, a partner since 2014, deliver personalized experiences that highlight curated home décor and lighting. Shop now during the Year-End Sale.</p></div></a></div></div></div></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="53b4a5c2-6168-7358-dec1-9b9c27e9ea60" class="nav-dropdown w-dropdown"><div class="nav-link w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only">Partners</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c363e32ff31c6f0d6a01cf_arrow%20nav.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Partners</div></div></div></div><nav class="dropdown w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea6b-0c9e759d" class="nav-grid-div with-divider"><h4 class="dropdown-header">Partners</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">A rich ecosystem of trusted partners to ease your ecomm and tech integrations.</p></div><a href="/platform/integrations" class="black-outline-button platform-nav w-button">Learn More</a></div><div id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea70-0c9e759d" class="nav-grid-div"><a href="/platform/integrations#Shopify-Plus-Partner" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Listrak + Shopify Partnership</div></a><a id="w-node-_53b4a5c2-6168-7358-dec1-9b9c27e9ea71-0c9e759d" href="/platform/integrations#Ecommerce-Platform-Integrations" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Ecommerce Platform Integrations</div></a><a href="/platform/integrations#technology-partners" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Technology Partners</div></a><a href="/platform/integrations#agency-partners" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">Agency Partners</div></a><a href="/platform/integrations#UPS-Alliance-Partnership" class="nav-dropdown-link-v2 w-inline-block"><div class="page-dscr">UPS Alliance 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src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe82ad348d0c8178e8b18b_Asset%201hamburger.svg" loading="lazy" alt="" class="burger-icon"/><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/67fe7516846be772f61d49be_Asset%2054icon-2025.svg" loading="lazy" alt="an X icon" class="nav-x-ixon"/></a></div></div></div></div><div id="INTRO" class="dots-2-rows"></div><div class="page-wrapper"><div class="new-section-2025 blog"><div class="container-2025"><div class="post-info _850-max"><h1 class="post-heading blog-post-heading">Ring in the New Year with Iconic Home Styles from Shades of Light</h1><h1 class="post-heading no-padding w-condition-invisible w-dyn-bind-empty"></h1><h1 class="post-heading no-top-padding w-condition-invisible w-dyn-bind-empty"></h1><h1 class="post-heading small-sub w-dyn-bind-empty"></h1><div class="blog-subheader w-condition-invisible w-dyn-bind-empty w-richtext"></div><div class="post-info-bottom hide"><div class="w-hidden-tiny">Posted on </div><div class="w-hidden-tiny">Dec 23, 2025</div><div class="w-hidden-tiny"> by</div><a href="#" class="post-card-author-link w-inline-block"><img src="" alt="" class="post-card-v1-avatar w-dyn-bind-empty"/><div class="w-dyn-bind-empty"></div></a></div></div><div class="custom-sub-header w-condition-invisible w-dyn-bind-empty"></div><div class="post-image w-condition-invisible w-dyn-bind-empty w-video w-embed"></div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/694af6c84caf576fcb71f639_Blog-Header-2400x740.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/694af6c84caf576fcb71f639_Blog-Header-2400x740-p-500.jpg 500w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/694af6c84caf576fcb71f639_Blog-Header-2400x740-p-800.jpg 800w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/694af6c84caf576fcb71f639_Blog-Header-2400x740-p-1080.jpg 1080w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/694af6c84caf576fcb71f639_Blog-Header-2400x740-p-1600.jpg 1600w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/694af6c84caf576fcb71f639_Blog-Header-2400x740-p-2000.jpg 2000w, https://cdn.prod.website-files.com/67c9dc06e27a49c72d262457/694af6c84caf576fcb71f639_Blog-Header-2400x740.jpg 2400w" class="blog-post-image"/><div class="cms-content-wrapper"><div class="blog w-richtext"><p>For four decades, <a href="https://www.shadesoflight.com/">Shades of Light’</a>s iconic styles have been inspiring people to create distinctive, beautiful, and captivating home environments.<br/></p><p>Founded in 1986, Shades of Light offers a uniquely curated collection of lighting, ceiling fans, mirrors, furniture, and home décor, all designed to inspire customers to express their individual style. While the company has grown exponentially, it has stayed true to its heritage, with many of its products designed and hand-made in Virginia by the company’s team of highly trained artisans. <br/></p><h3><strong>A Tradition of Exceptional Artisanship </strong><br/></h3><p><a href="https://www.shadesoflight.com/pages/colonial-metalcrafts-light-fixtures" target="_blank">Colonial Metalcrafts Outdoor Lighting</a> is one of the Shades of Lights’s exclusive collections, and one of the few remaining lines in the U.S., preserving a tradition of exceptional artisanship.</p><p>Built entirely by hand, from cutting, folding, and soldering copper and brass, to cutting the glass and hand-finishing each piece, these made-in-Virginia lights are in high demand nationwide.<br/></p><h3><strong>Personalized ECommerce Platform </strong><br/></h3><p>As Shades of Light's ecommerce marketing partner since 2014, Listrak helps the Shades of Light team amplify their curated product strategy by using segmentation, behavioral triggers, and personalized messaging to highlight new arrivals and exclusive designs. <br/></p><p>Listrak also supports key promotional moments by delivering targeted, timely communications that drive engagement and conversions across both new and clearance inventory – including Shades of Light’s New-Year Sale. <br/></p><h3><strong>Shades of Light’s New-Year Sale</strong><br/></h3><p>From December 26, 2025 through January 6, 2026, customers can shop Shades of Light’s New-Year Sale, offering 15% off new products and up to 75% off clearance items, encouraging customers to “ring in the new year in style” by exploring recently launched pieces, while also taking advantage of deep discounts on seasonal clearance inventory.<br/></p><p>With hundreds of exclusive products encompassing a wide range of styles from traditional to modern, country to coastal, and beyond, there’s something for everyone at Shades of Light, and the New-Year Sale is a unique shopping opportunity for aesthetically discerning homeowners, interior designers, and hospitality destinations alike.<br/></p><h3><strong>Looking Ahead</strong><br/></h3><p>As Shades of Light looks ahead to a new year of inspiration and growth, Listrak remains a trusted partner in turning beautifully curated products into meaningful customer connections. By pairing rich first-party data with personalized, timely messaging, Listrak helps ensure every new arrival, artisan story, and promotional moment reaches the right audience - driving engagement, loyalty, and revenue long after the season ends.</p></div><div class="tiny-text w-condition-invisible w-dyn-bind-empty w-richtext"></div><div class="social-images w-dyn-list"><script type="text/x-wf-template" id="wf-template-c220af3f-3529-8d85-7963-e60058a0c46e">%3Cdiv%20role%3D%22listitem%22%20class%3D%22w-dyn-item%20w-dyn-repeater-item%20w-col%20w-col-6%22%3E%3Ca%20href%3D%22%23%22%20class%3D%22lightbox-link%20w-inline-block%20w-dyn-bind-empty%20w-lightbox%22%3E%3Cdiv%20style%3D%22background-image%3Anone%22%20class%3D%22div-block-50%20taller%22%3E%3C%2Fdiv%3E%3Cscript%20type%3D%22application%2Fjson%22%20class%3D%22w-json%22%3E%7B%0A%20%20%22items%22%3A%20%5B%5D%2C%0A%20%20%22group%22%3A%20%22blog%22%0A%7D%3C%2Fscript%3E%3C%2Fa%3E%3C%2Fdiv%3E</script><div role="list" class="w-dyn-items w-row 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class="nav-dropdown-link-v2 white w-inline-block"><div>Paid Media & Social Audiences</div></a></div></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d37-b58e5e5a" class="nav-grid-div service-nav white"><div class="bottom-margin _15px"><a href="/services" class="w-inline-block"><div class="listrak-services white">Expert Services & Strategic Partnership</div></a></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d3c" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Clients</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Clients</div></div></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d47-b58e5e5a" class="nav-grid-div with-divider hide-mobile"><h4 class="dropdown-header">Clients</h4><div class="bottom-margin _1rem"><p class="paragraph-nav">Listrak’s Customer Engagement Platform orchestrates cross-channel campaigns for Leading Retailers and Brands.</p></div><a href="/clients" class="black-outline-button platform-nav w-button">Learn More</a></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d4f-b58e5e5a" class="nav-grid-div _1col"><a href="/clients" class="nav-dropdown-link-vert white w-inline-block"><div><strong>Success Stories</strong></div><div class="page-dscr">Listrak’s robust feature set and best-in-class service help clients accelerate their growth.</div></a><a href="https://www.listrak.com/#G2" class="nav-dropdown-link-vert white w-inline-block"><div><strong>G2 Recognition & Reviews</strong></div><div class="page-dscr">Real client ratings have continually earned us accolades from G2.</div></a></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d5c" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Company</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" class="nav-arrow"/><div class="nav-link-desktop"><div>Company</div></div></div></div><nav class="dropdown mobile-footer w-dropdown-list"><div class="w-layout-grid nav-grid company"><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d67-b58e5e5a" class="nav-grid-div with-divider-copy hide-mobile"><h4 class="dropdown-header"><strong>Behind the Brand</strong></h4><p class="paragraph-nav">Explore the latest news, events, and company updates—or get in touch. See how Listrak is making an impact across the industry.<br/></p></div><div id="w-node-_9fa8c44c-4ddf-dcdd-b0d9-d63a42872d6e-b58e5e5a" class="nav-grid-div _1col"><a href="/company/news-and-events" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">News & Events</div></a><a href="/company/contact" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Contact</div></a><a href="/company/careers" class="nav-dropdown-link-v2 white w-inline-block"><div class="page-dscr">Careers</div></a></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="9fa8c44c-4ddf-dcdd-b0d9-d63a42872d78" class="nav-dropdown w-dropdown"><div class="nav-link white w-dropdown-toggle"><div class="nav-link-block"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div class="mobile-text-only white">Resources</div><img src="https://cdn.prod.website-files.com/67c9dc06e27a49c72d262413/68c428ce55dc1d7290ac4918_white%20arrow.svg" loading="lazy" alt="" 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