Bloomreach Achieves AWS Retail Competency
2026-02-18 00:36 Diff

For Amazon Web Services (AWS) customers in the retail space, delivering personalized customer experiences at scale isn’t just a competitive advantage—it’s table stakes. Today’s consumers expect every interaction to be relevant, timely, and tailored to their needs, whether they’re browsing your website, opening an email, or shopping through your mobile app.

That’s why we’re excited to share that Bloomreach‘s AI-powered ecommerce search and marketing automation solutions have achieved AWS Retail Competency status. This designation validates our technical expertise and proven success in helping retailers like you deliver exceptional experiences powered by AWS.

What AWS Retail Competency Means

The AWS Retail Competency isn’t awarded lightly. It requires rigorous technical validation by AWS experts and demonstrated customer success in the retail sector. This designation means: 

  • Proven technical proficiency: Bloomreach solutions have been validated to meet AWS’s high standards for architecture, security, and performance.
  • Industry-specific expertise: We’ve demonstrated a deep understanding of the complex challenges facing modern retailers and built solutions specifically designed to address them.
  • Trusted partner status: As an AWS Partner Network (APN) member with Competency status, we’re recognized by AWS as an industry expert partner with deep technical expertise delivering your retail modern technology stack.

Already Available on AWS Marketplace

If you’re already working with AWS, you know how valuable it is to discover and deploy solutions through familiar processes. Bloomreach is available on AWS Marketplace, making it easy to integrate our platform into your existing AWS environment.

Through AWS Marketplace, you can:

  • Quickly evaluate and deploy Bloomreach’s solutions using your existing AWS procurement workflows
  • Leverage the governance and security frameworks you already have in place
  • Scale globally with AWS

Intelligence That Powers Every Customer Touchpoint

At the core of Bloomreach is Loomi AI, our intelligence platform that brings personalization to life across every channel. Loomi AI captures rich customer and product data from across your business, understands intent and preferences in real time, and tailors each interaction in the customer journey—whether that’s email, SMS, web, mobile app, or beyond.

For AWS customers, this means you can activate sophisticated AI-powered personalization within your AWS-based technology stack without the complexity of managing multiple disparate systems.

Joint AWS and Bloomreach customers have already experienced success with multiple use cases. 

Wolseley Scales B2B Search Without Manual Burden

Wolseley, a leading UK distributor with 500,000 products across plumbing, HVAC, and building services, struggled with a legacy Solr-based search system that required hundreds of manual rules to maintain accuracy. The company couldn’t effectively differentiate between the needs of plumbers, HVAC specialists, and other trade professionals, leading to generic search results that failed to serve its diverse B2B audience. 

After choosing Bloomreach, Wolseley used Loomi AI’s relevance by segment capabilities on AWS, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (S3), and Amazon OpenSearch, to transform its product discovery experience. This eliminated the need for extensive manual rule-building while delivering segment-specific results tailored to each professional trade.

The results were remarkable: Segmented customers showed a 25% lift in average order value, a £24.17 increase in revenue per visitor, and a 9.6 percentage point increase in conversion rate. 

Interflora’s Success Blooms Across Multiple Markets

Interflora, a global leader in flower delivery with 58,000 affiliated florists across 140 countries, faced significant challenges in its digital transformation. Operating across France, Italy, Spain, and Portugal, the company lacked a dedicated site search bar and struggled to deliver personalized experiences across multiple languages. 

Without the tools to interpret customer behavior or handle multilingual queries with regional nuances, Interflora found it difficult to compete with agile digital-first competitors. By choosing Bloomreach powered by AWS (leveraging Amazon EC2, S3, and OpenSearch), Interflora introduced its first-ever AI-powered search functionality with multilingual capabilities to seamlessly serve customers across all four markets.

The results were impressive, particularly during peak seasons. Interflora achieved 221% revenue growth during Mother’s Day through optimized seasonal search and merchandising, along with a 17.5% increase in category revenue per visitor and a 4 percentage point decrease in search bounce rate. 

Hobbycraft Adopts Smarter Merchandising for Creative Retail

Hobbycraft, the UK’s leading arts and crafts retailer with over 27,000 SKUs, struggled with a rigid, rule-based search system that required perfectly structured product data and constant manual updates. Broad searches like “paint” or “stickers” produced unbalanced results (e.g., mixing kids’ kits with professional supplies), making it difficult for customers to quickly find the right products. 

The brand needed a more intelligent, scalable solution that would give merchandisers strategic control without the burden of constant manual pinning and boosting. By choosing Bloomreach for conditional slot merchandising powered by Loomi AI on AWS (including Amazon EC2, S3, and OpenSearch), Hobbycraft transformed how it managed product discovery across its diverse catalog.

As a result of this shift, Hobbycraft drove a 21% boost in average order value in the “paint” category, a 7.3% lift in revenue per visitor, and a 6.4% increase in AOV in the “stickers” category. 

Built for the AWS Ecosystem

Bloomreach integrates seamlessly with your AWS environment to deliver:

  • Real-time personalization: Activate personalized experiences across campaigns, journeys, and triggered flows without sacrificing governance or performance
  • Consistent cross-channel experiences: Deliver relevant interactions across email, SMS, web, and mobile that reflect each customer’s history with your brand
  • Faster time to value: Work within familiar AWS frameworks to accelerate deployment and scaling

As an AWS customer in retail, you face constant pressure to innovate while maintaining the security, scalability, and reliability your business demands. With AWS Retail Competency status and availability on AWS Marketplace, Bloomreach makes it easier than ever to add AI-powered personalization to your technology stack.

It’s time to transform your company’s customer engagement strategy with the power of Loomi AI. Learn more about our AI-powered ecommerce search and marketing automation solutions on the AWS marketplace or request a demo today.