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Original
2026-01-01
Modified
2026-02-18
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<p>Starting January 1st, 2026, Oregon’s House Bill 3865 (<a>House Bill 3865</a>) adds new SMS rules that will impact how ecommerce brands message subscribers in the state. </p>
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<p>Starting January 1st, 2026, Oregon’s House Bill 3865 (<a>House Bill 3865</a>) adds new SMS rules that will impact how ecommerce brands message subscribers in the state. </p>
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<p>These updates are in addition to federal TCPA regulations and industry standards required by the wireless carriers, but thanks to<a>successful advocacy efforts by Postscript and the Ecommerce Innovation Alliance (EIA)</a>, the final version of the bill is far more practical for ecommerce brands. Here’s what’s changing and how Postscript is already solving for it.</p>
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<p>These updates are in addition to federal TCPA regulations and industry standards required by the wireless carriers, but thanks to<a>successful advocacy efforts by Postscript and the Ecommerce Innovation Alliance (EIA)</a>, the final version of the bill is far more practical for ecommerce brands. Here’s what’s changing and how Postscript is already solving for it.</p>
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<h2><b>What’s Changing in Oregon</b></h2>
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<h2><b>What’s Changing in Oregon</b></h2>
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<ul><li><p><b>Longer quiet hours for Oregon subscribers.</b>Quiet hours begin at<b>8 pm</b>in the recipient’s local timezone and end at<b>8 am</b>in the recipient's local timezone.</p>
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<ul><li><p><b>Longer quiet hours for Oregon subscribers.</b>Quiet hours begin at<b>8 pm</b>in the recipient’s local timezone and end at<b>8 am</b>in the recipient's local timezone.</p>
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<li><p><b>Limit of 3 solicitations within 24 hours except to those consumers who have an established business relationship.</b>You cannot send more than 3 solicitations within 24 hours except to subscribers who have completed a purchase from your brand within the past 18 months.</p>
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<li><p><b>Limit of 3 solicitations within 24 hours except to those consumers who have an established business relationship.</b>You cannot send more than 3 solicitations within 24 hours except to subscribers who have completed a purchase from your brand within the past 18 months.</p>
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<ul><li><p>The 3 message limitation does not apply when responding to a subscriber who has texted your brand seeking additional information regarding a product or service.</p>
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<ul><li><p>The 3 message limitation does not apply when responding to a subscriber who has texted your brand seeking additional information regarding a product or service.</p>
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</ul><h2><b>How Postscript Is Solving for These Changes</b></h2>
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</ul><h2><b>How Postscript Is Solving for These Changes</b></h2>
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<p>Brands are not required to take action. Postscript takes a product-led approach to compliance meaning we continuously work to provide tools that make it easier for brands to maintain compliance with changing laws and regulations.</p>
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<p>Brands are not required to take action. Postscript takes a product-led approach to compliance meaning we continuously work to provide tools that make it easier for brands to maintain compliance with changing laws and regulations.</p>
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<p>As such, we automatically screen subscribers by phone area code to identify Oregon residents and prevent messages from sending during Oregon’s quiet hours (8 pm-8 am in the subscriber’s local timezone).</p>
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<p>As such, we automatically screen subscribers by phone area code to identify Oregon residents and prevent messages from sending during Oregon’s quiet hours (8 pm-8 am in the subscriber’s local timezone).</p>
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<p>Flows and legacy automations triggered during quiet hours will be delivered when waking hours resume. Opt-in and opt-out messages will continue to send immediately.</p>
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<p>Flows and legacy automations triggered during quiet hours will be delivered when waking hours resume. Opt-in and opt-out messages will continue to send immediately.</p>
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<h2><b>Your Partner in Compliance</b></h2>
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<h2><b>Your Partner in Compliance</b></h2>
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<p>At Postscript and the<a>EIA</a>, we believe in common-sense regulations that protect consumers while supporting the growth of ecommerce brands.</p>
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<p>At Postscript and the<a>EIA</a>, we believe in common-sense regulations that protect consumers while supporting the growth of ecommerce brands.</p>
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<p>Our work with the EIA on Oregon’s HB 3865 is a powerful example. Together, we<a>successfully pushed for a critical clarification</a>: these requirements apply<b>only to subscribers with Oregon area codes</b>. Without this change, the original bill would have required identifying any subscriber physically located in Oregon, a heavy burden for brands.</p>
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<p>Our work with the EIA on Oregon’s HB 3865 is a powerful example. Together, we<a>successfully pushed for a critical clarification</a>: these requirements apply<b>only to subscribers with Oregon area codes</b>. Without this change, the original bill would have required identifying any subscriber physically located in Oregon, a heavy burden for brands.</p>
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<p>If you have questions about Oregon’s new regulations or SMS compliance more broadly,<a>get in touch with our team</a>.</p>
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<p>If you have questions about Oregon’s new regulations or SMS compliance more broadly,<a>get in touch with our team</a>.</p>