Rivalry2

Master the Welcome Series SMS: 5 Examples from Top DTC Brands
2026-02-18 05:06 Diff
https://postscript.io/blog/guide-sms-for-ecommerce-welcome-series-sms-top-brands
Introduction

How you introduce your brand to new subscribers is important, as your first impression will determine whether you’re able to create long-lasting business relationships...or have subscribers flag your content as spam.
What if there was a way to engage subscribers from the moment they opt in your marketing campaign?
Good news. You can, and it’s easier than you think. All you have to do is create a welcome series SMS campaign that engages customers and leaves them wanting more.In this post, we’re going to look at some SMS welcome series examples that will help you achieve your marketing objectives, then you will learn how easy it is to create a welcome series SMS of your own. Also, be sure to check out this blog post to learn 4 creative strategies for making your welcome series stand out to new subscribers.
Okay, let’s get started.
In this article (click to jump to a particular section):

What Is a Welcome Series SMS Campaign?

Brands have been sending automated welcome messages to new subscribers for some time now, but many ecommerce companies find that engagement increases when they send a series of welcoming messages (rather than one first email immediately after a subscriber opts in.)
While commonly used in email marketing campaigns, welcome series SMS campaigns have become increasingly popular for one simple reason—SMS marketing is *really* effective. Brands can see as much as a 45x ROI on SMS marketing campaigns thanks to higher open rates than emails.So, how does a welcome series SMS campaign work?An effective welcome series SMS campaign reaches out to new subscribers with the aim of:
Welcoming them to your brand for the first time after subscribing
Increasing engagement
A run-of-the-mill welcome SMS simply introduces new subscribers to your brand. A welcome series SMS campaign doesn’t just welcome them, it also and acts as a content drip by inviting further actions like encouraging subscribers to:
View a new product line
Purchase an item on sale
Use a promo code or coupon to make their first purchase
Take surveys
Because of this, SMS welcome series campaigns have become an important marketing tool for ecommerce companies.You can even use them as an opportunity to strengthen your relationship with new subscribers and enhance the customer experience. Simply send follow-up messages designed to familiarize them with your brand’s philosophy, mission, and core values.
How Brands Use Welcome Series SMS Campaigns

Now that we’ve talked about what a welcome series SMS is, let’s look at how ecommerce brands are using them. We’ve compiled a list of some of the best SMS welcome series examples below.
1. Funboy

Upon opting in, Funboy sends new users a welcome message and a discount promo code for their first purchase.
The next day, Funboy sends subscribers a follow-up message reminding them to use the promo code. They also use this time to promote their new line of products.
Funboy sends a final text message four days later reminding customers to use the discount code before it expires.
2. Lovepop

Lovepop kicks off their series with a standard welcome message. They also use this opportunity to show an image of one of their products, while telling subscribers they’ll receive notification of new product updates in the future.
Two weeks later, they send another message to new subscribers about new products and where they can be purchased.
3. Ready Set Judy

Ready Set Judy sends their first welcome series SMS an hour after the shopper opts in. They also use this opportunity to welcome new customers and give them a promo code with their purchase.
They send a second SMS the following day reminding subscribers to use their coupon. This is a great opportunity to drive conversions.
Using scarcity as a marketing technique, Ready Set Judy sends a final SMS four days later urging customers to use their promo code before it expires. Note how they increased the discount from 10% to 15%.
4. Snow Teeth Whitening

Snow Teeth Whitening starts the welcome series with a promo code.
They send another message the next day highlighting the benefits of their whitening solution, while reminding subscribers to use the discount before it expires.
They send the subscriber another SMS two days after the first welcome message. This time, Snow Teeth Whitening encourages readers to comment with any questions or concerns they have. This is an example of how customer service can be integrated into the welcome series.
5. Grinds

Grinds starts the conversation by giving customers a coupon while introducing a new product.
Four hours after the first SMS, Grinds sends another message encouraging indecisive readers to purchase a sampler pack.
Grinds sends the third SMS 20 hours later. This time, they use the power of social proof to drive conversion.
Strategy for Putting Together Your Own SMS Welcome Series

Ready to create your own SMS welcome series for your ecommerce brand? We’ve got some tips to help you get the most from your campaign.
Personalize your messages

Use personalization to speak directly to the customer. Use their first name in the message and keep a conversational tone like all the examples shown above.
Have a discussion

Use your welcome series campaign as an opportunity for real engagement. Elicit feedback, ask questions, and respond to customers’ messages.
Collect customer data

You can’t create personalized messages if you don’t get to know your customers. Collect customer data and use it to create hyper-targeted messages. Information like birthdays and items on wish lists can go a long way in helping you target customers with relevant material.
Use images

A plain text message is easily overlooked, but an MMS with attention-grabbing visuals isn’t. Add some flair to your text message with graphics like:
Branded images
Pictures of products
Memes or reaction gifs
This will make your messages more memorable, which can help boost conversions.
Include opt-out keywords

Make it easy for subscribers to opt out of your SMS campaign whenever they want by using keywords like stop, end, unsubscribe, and cancel. Postscript takes care of this for you, and even recognizes “fuzzy opt-out” keywords.
How to Put Together a Welcome Series SMS Campaign Using Postscript

Postscript makes it easy for you to create a welcome series SMS campaign of your own.
That’s because Postscript does the heavy lifting by building the workflows for you. All you have to do is tweak the templates by:
Choosing the images you want to include in each welcome series SMS
Modify the existing messages or create your own from scratch
Choose the delay between each SMS sent to your subscribers
The result is an automated welcome series SMS campaign that is visually stunning and effective at boosting conversions. That way, you can get the most out of your DTC marketing campaign.
Want to add coupons to your welcome series SMS campaign? Check out our step-by-step guide to learn more.
Looking for a welcome series template? Download one here.
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SvgAnnouncement" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" fill="none" viewBox="0 0 24 24"><path stroke="currentColor" stroke-width="1.5" d="M19.25 10c0 2.729-1.4 5.25-2.75 5.25s-2.75-2.521-2.75-5.25 1.4-5.25 2.75-5.25 2.75 2.521 2.75 5.25z"></path><path stroke="currentColor" stroke-width="1.5" d="M16.5 15.25S8 13.5 7 13.25 4.75 11.69 4.75 10 6 7 7 6.75s9.5-2 9.5-2M6.75 13.5v3.75a2 2 0 002 2h.5a2 2 0 002-2V14.5"></path></svg></span><div><h6>SMS Marketing</h6><p>Build an engaged list, create and send messages, and deliver great experiences to drive revenue.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/postscript-plus" target="_self"><span aria-label="Icon: SvgPlusCircle" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" fill="none" viewBox="0 0 24 24"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" 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drive true incremental revenue and unlock powerful brand insights.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/sales" target="_self"><span aria-label="Icon: SvgDollar" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" fill="none" viewBox="0 0 24 24"><circle cx="12" cy="12" r="7.25" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></circle><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M14.25 8.75h-2.875c-.898 0-1.625.728-1.625 1.625v0c0 .898.727 1.625 1.625 1.625h1.25c.898 0 1.625.727 1.625 1.625v0c0 .898-.727 1.625-1.625 1.625H9.75M12 7.75v.5M12 15.75v.5"></path></svg></span><div><h6>SMS Sales</h6><p>Proactively engage with subscribers over text so you never miss an opportunity to close a sale.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/rcs" 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4.5C22.8344 4.5 23.1397 4.80526 23.1397 5.18182C23.1397 5.55838 22.8344 5.86364 22.4579 5.86364C22.4529 5.86364 22.4278 5.86523 22.3943 5.87587C22.3624 5.88599 22.3356 5.90026 22.3156 5.91625C22.298 5.93037 22.2811 5.94912 22.2666 5.9803C22.2518 6.0122 22.2306 6.07654 22.2306 6.19192V17.8081C22.2306 17.8352 22.2348 17.8834 22.2489 17.9382C22.2629 17.9926 22.2824 18.0372 22.3028 18.0686C22.3218 18.0979 22.3375 18.1101 22.3481 18.1162C22.3563 18.1209 22.3856 18.1364 22.4579 18.1364C22.8344 18.1364 23.1397 18.4416 23.1397 18.8182C23.1397 19.1947 22.8344 19.5 22.4579 19.5C21.8403 19.5 21.4075 19.1946 21.1584 18.8102C20.9332 18.4626 20.867 18.072 20.867 17.8081V6.19192C20.867 5.59441 21.1023 5.14063 21.4638 4.85143C21.7956 4.58593 22.1816 4.5 22.4579 4.5Z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M7.19277 19.5C5.76891 19.5 4.61464 18.3457 4.61464 16.9219V7.07812C4.61464 5.65427 5.76891 4.5 7.19277 4.5H17.0365C18.4604 4.5 19.6146 5.65427 19.6146 7.07812V16.9219C19.6146 18.3457 18.4604 19.5 17.0365 19.5H7.19277ZM6.02089 16.9219C6.02089 17.5691 6.54556 18.0938 7.19277 18.0938H17.0365C17.6837 18.0938 18.2084 17.5691 18.2084 16.9219V16.2188H6.02089V16.9219ZM6.02089 14.8125H18.2084V7.07812C18.2084 6.43092 17.6837 5.90625 17.0365 5.90625H7.19277C6.54556 5.90625 6.02089 6.43092 6.02089 7.07812V14.8125Z" fill="currentColor"></path></svg></span><div><h6>RCS</h6><p>Drive more engagement and conversions by sending rich messages from a branded profile.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/shopper" target="_self"><span aria-label="Icon: SvgSparkles" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M15 4.75C15 7.511 13.511 10 10.75 10c2.761 0 4.25 2.489 4.25 5.25 0-2.761 1.489-5.25 4.25-5.25C16.489 10 15 7.511 15 4.75zM8 12.75C8 14.407 6.407 16 4.75 16 6.407 16 8 17.593 8 19.25 8 17.593 9.593 16 11.25 16 9.593 16 8 14.407 8 12.75z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><div><h6>Shopper</h6><p>Connect with every subscriber in a personal way with our always-on AI shopping assistant for SMS.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="https://www.getfondue.com/" target="_blank" rel="noopener noreferrer"><span aria-label="Icon: SvgDollar2" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M17.25 6.75H9.375a2.625 2.625 0 100 5.25h5.25a2.625 2.625 0 010 5.25H6.75M11.75 19.25V4.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><div><h6>CashBack</h6><p>Drive revenue, power list growth and increase margins with the smart coupon alternative.</p></div></a></div></div></div><div id="why-postscript" class="sc-kAyceB fBngBG Nav__NavMenu-sc-1nz565m-11 fOLRrh"><div data-columns="3" class="Nav__NavLinkWrapper-sc-1nz565m-5 gnfEvc"><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/sms-strategy" target="_self"><span aria-label="Icon: SvgGaming" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9 17.94l1.365-2.215a1 1 0 01.851-.475h1.565a1 1 0 01.853.478l1.344 2.198c.744 1.23 2.147 1.722 3.298.936a2.235 2.235 0 00.949-2.178l-.91-6.043a3.047 3.047 0 00-.58-1.396A3.244 3.244 0 0015 7.75H9.006a3.244 3.244 0 00-2.724 1.48c-.296.387-.505.859-.588 1.403l-.919 6.06c-.129.852.244 1.7.959 2.18 1.143.77 2.543.314 3.266-.934zM12 7.5V4.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M9.5 12a.5.5 0 11-1 0 .5.5 0 011 0zM15.5 12a.5.5 0 11-1 0 .5.5 0 011 0z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><div><h6>Strategy</h6><p>Our in-house experts tailor revenue-driving strategies that grow, convert and retain your list.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/sms-conversational" target="_self"><span aria-label="Icon: SvgTwoWayConvo" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M6.92 6.37a3.06 3.06 0 00-1.42 2.7c0 .61.13 1.11.33 1.52.2.41.37.95.25 1.52L5.9 13l2.44-.42c.28-.05.55-.04.81 0 .36.05.73.07 1.1.07 1.23 0 2.45-.28 3.33-.87A3.06 3.06 0 0015 9.08c0-1.29-.57-2.15-1.42-2.71a6.14 6.14 0 00-3.33-.87c-1.23 0-2.45.28-3.33.87zm-.83-1.25A7.63 7.63 0 0110.25 4c1.43 0 2.96.32 4.16 1.12a4.55 4.55 0 012.09 3.96c0 1.83-.85 3.13-2.09 3.95a7.62 7.62 0 01-4.16 1.13 9.2 9.2 0 01-1.32-.1 1.11 1.11 0 00-.34 0l-2.43.42c-.94.16-1.98-.6-1.75-1.7l.2-.97c.02-.13 0-.3-.12-.55A4.82 4.82 0 014 9.08c0-1.83.85-3.14 2.09-3.96z" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M16.58 11.37a3.06 3.06 0 011.42 2.7c0 .61-.13 1.11-.33 1.52-.2.41-.37.95-.25 1.52l.18.89-2.44-.42a2.6 2.6 0 00-.81 0 7.7 7.7 0 01-1.1.08 6.14 6.14 0 01-3.33-.88 3.06 3.06 0 01-1.42-2.7c0-1.29.57-2.15 1.42-2.71.88-.59 2.1-.87 3.33-.87s2.45.28 3.33.87zm.83-1.25A7.63 7.63 0 0013.25 9c-1.43 0-2.96.32-4.16 1.12A4.55 4.55 0 007 14.08c0 1.83.85 3.13 2.09 3.95 1.2.8 2.73 1.13 4.16 1.13.44 0 .88-.04 1.32-.1.12-.02.24-.02.34 0l2.43.42c.94.16 1.98-.6 1.75-1.7l-.2-.97c-.02-.13 0-.3.12-.55.32-.63.49-1.36.49-2.18 0-1.83-.85-3.14-2.09-3.96z" clip-rule="evenodd"></path></svg></span><div><h6>Conversational</h6><p>Engage every shopper with authentic, on-brand messaging that converts—at scale.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/sms-compliance" target="_self"><span aria-label="Icon: SvgShieldTick" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M11.693 4.066a.75.75 0 01.614 0l7.25 3.25a.75.75 0 01.441.634L19.25 8l.748-.05v.004l.001.008.002.029a9.307 9.307 0 01.015.48c.006.322.004.779-.025 1.326-.056 1.089-.218 2.556-.645 4.036-.426 1.475-1.131 3.013-2.308 4.19C15.842 19.219 14.198 20 12 20c-2.198 0-3.842-.781-5.038-1.977-1.177-1.177-1.882-2.715-2.308-4.19-.427-1.48-.589-2.947-.645-4.036a19.769 19.769 0 01-.015-1.703L4 7.991l.002-.029v-.01s0-.002.749.048l-.748-.05a.75.75 0 01.441-.634l7.25-3.25zm-6.21 4.427v.002c-.004.294-.003.716.024 1.224.053 1.02.204 2.365.589 3.698.386 1.338.994 2.612 1.927 3.545.913.913 2.175 1.538 3.977 1.538s3.064-.625 3.977-1.538c.933-.933 1.541-2.207 1.927-3.545.386-1.333.536-2.678.59-3.698.026-.508.027-.93.023-1.224v-.002L12 5.572 5.483 8.493z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.69 9.142a.75.75 0 01.168 1.047l-3.25 4.5a.75.75 0 01-1.184.041l-1.25-1.5a.75.75 0 111.152-.96l.632.758 2.684-3.717a.75.75 0 011.047-.169z" fill="currentColor"></path></svg></span><div><h6>Compliance</h6><p>From opt-ins to delivery, Postscript ensures every SMS you send checks all the right boxes.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/sms-list-growth" target="_self"><span aria-label="Icon: SvgLeaf" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4.75 13c0-5.6 14.5-8.25 14.5-8.25s-1 14.5-7.25 14.5C8 19.25 4.75 17 4.75 13zM4.75 19.25S8 14 12.25 11.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><div><h6>List Growth</h6><p>Best-in-class growth tools that attract and retain SMS audiences who drive long-term ROI.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/sms-conversion" target="_self"><span aria-label="Icon: SvgRocket" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M13.456 6.855a8 8 0 015.408-2.105h.386v.386a8 8 0 01-2.105 5.408l-6.15 6.704-4.243-4.243 6.704-6.15zM7.25 16.75l-2.5 2.5M9.25 18.75l-.5.5M5.25 14.75l-.5.5M13 19.25L14.24 14 11 17.25l2 2zM6.75 13L10 9.75l-5.25 1 2 2.25z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><div><h6>High Performing Messages</h6><p>Turn your SMS program into a scalable revenue engine with messages that actually perform.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/features" target="_self"><span aria-label="Icon: SvgUnorderedList" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M6.5 6a.5.5 0 11-1 0 .5.5 0 011 0zM6.5 12a.5.5 0 11-1 0 .5.5 0 011 0zM6.5 18a.5.5 0 11-1 0 .5.5 0 011 0z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path><path d="M9.75 6h8.5M9.75 12h8.5M9.75 18h8.5" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><div><h6>Features</h6><p>See all the ways our software helps brands increase list size, segment strategically, and scale.</p></div></a></div></div></div><div id="proof" class="sc-kAyceB fBngBG Nav__NavMenu-sc-1nz565m-11 fOLRrh"><div data-columns="2" class="Nav__NavLinkWrapper-sc-1nz565m-5 gnfEvc"><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/results" target="_self"><span aria-label="Icon: SvgPenTool" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M5.75 13l2 6.25h8.5l2-6.25L12 4.75 5.75 13zM5.75 19.25h12.5M12 4.75v7.5" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><div><h6>Case Studies</h6><p>Check out the amazing results Postscript is driving for the brands you know and love.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/compare" target="_self"><span aria-label="Icon: SvgCircleIntersect" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M15.25 10a5.25 5.25 0 11-10.5 0 5.25 5.25 0 0110.5 0z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M19.25 14a5.25 5.25 0 11-10.5 0 5.25 5.25 0 0110.5 0z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><div><h6>Compare</h6><p>See what makes us different from all the other SMS platforms on the market.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/humblebrags" target="_self"><span aria-label="Icon: SvgStar" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" fill="none" viewBox="0 0 24 24"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M12 4.75l1.75 5.5h5.5l-4.5 3.5 1.5 5.5-4.25-3.5-4.25 3.5 1.5-5.5-4.5-3.5h5.5L12 4.75z"></path></svg></span><div><h6>Reviews &amp; Testimonials</h6><p>Find out what our customers are saying about their experience with Postscript.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/subscriber-ltv" target="_self"><span aria-label="Icon: SvgAward" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M17.25 10a5.25 5.25 0 11-10.5 0 5.25 5.25 0 0110.5 0z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M8.75 14.75l-1 4.5 4.25-1.5 4.25 1.5-1-4.5" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><div><h6>Subscriber LTV</h6><p>Get the scoop on the North Star metric that drives everything we do at Postscript.</p></div></a></div></div><a href="/case-study-trueclassic" class="Nav__NavFeatureImage-sc-1nz565m-6 hrjsdj"><div class="ReactionImage__Feature-sc-o2ze11-2 bMECwa"><div class="ReactionImage__FeatureContainer-sc-o2ze11-4 gqpJiM"><img alt="True Classic CaseStudy-FEATURE IMG" height="240" src="//images.ctfassets.net/mpv16aisnpdx/6ZuQ5lOk5IND1tcYfpYwp4/1b8b921a6c140040a608d3f4fbffa804/True_Classic_CaseStudy-FEATURE_IMG.webp" width="392" loading="lazy" style="cursor:default" class="sc-fBWQRz bzMneR ReactionImage__FeatureImage-sc-o2ze11-0 dGMkxi"/></div></div></a></div><div id="pricing" class="sc-kAyceB fBngBG Nav__NavMenu-sc-1nz565m-11 fOLRrh"></div><div id="resources" class="sc-kAyceB fBngBG Nav__NavMenu-sc-1nz565m-11 fOLRrh"><div data-columns="3" class="Nav__NavLinkWrapper-sc-1nz565m-5 gnfEvc"><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/blog" target="_self"><span aria-label="Icon: SvgCreditCard" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4.75 7.75a2 2 0 012-2h10.5a2 2 0 012 2v8.5a2 2 0 01-2 2H6.75a2 2 0 01-2-2v-8.5zM5 10.25h14M7.75 14.25h2.5M15.75 14.25h.5" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><div><h6>Blog</h6><p>The latest in SMS news, strategy, and more</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/events" target="_self"><span aria-label="Icon: SvgPin" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" fill="none" viewBox="0 0 24 24"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M18.25 11c0 4-6.25 8.25-6.25 8.25S5.75 15 5.75 11c0-3.5 2.936-6.25 6.25-6.25S18.25 7.5 18.25 11z"></path><circle cx="12" cy="11" r="2.25" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></circle></svg></span><div><h6>Webinars &amp; Events</h6><p>Join us for a variety of virtual and in-person events to connect with the best in the biz.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/partners-signup" target="_self"><span aria-label="Icon: SvgUsers" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" fill="none" viewBox="0 0 24 24"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M5.782 19.25h7.436c.565 0 1.009-.468.896-1.021C13.804 16.7 12.79 14 9.5 14s-4.304 2.701-4.615 4.229c-.112.553.332 1.021.897 1.021zM15.75 14c2.079 0 2.93 2.148 3.274 3.696.185.836-.49 1.554-1.347 1.554h-.927"></path><circle cx="9.5" cy="7.5" r="2.75" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></circle><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M14.75 10.25c1.519 0 2.5-1.231 2.5-2.75s-.981-2.75-2.5-2.75"></path></svg></span><div><h6>Partner Program</h6><p>Become a Postscript agency or tech partner and increase value for our mutual customers.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="/learning-center" target="_self"><span aria-label="Icon: SvgBook" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" fill="none" viewBox="0 0 24 24"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M19.25 5.75a1 1 0 00-1-1H14a2 2 0 00-2 2v12.5l.828-.828a4 4 0 012.829-1.172h2.593a1 1 0 001-1V5.75zM4.75 5.75a1 1 0 011-1H10a2 2 0 012 2v12.5l-.828-.828a4 4 0 00-2.829-1.172H5.75a1 1 0 01-1-1V5.75z"></path></svg></span><div><h6>Resource Hub</h6><p>Discover our blog, webinars, playbooks, insights from SMS experts and more.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="https://help.postscript.io/" target="_self"><span aria-label="Icon: SvgSquareIntersect" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M12.25 4.75h-5.5a2 2 0 00-2 2v5.5a2 2 0 002 2h5.5a2 2 0 002-2v-5.5a2 2 0 00-2-2z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M19.25 17.25v-5.5a2 2 0 00-2-2h-5.5a2 2 0 00-2 2v5.5a2 2 0 002 2h5.5a2 2 0 002-2z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><div><h6>Help Center</h6><p>Find answers to all your technical questions and learn how to use our platform to the fullest.</p></div></a></div><div tabindex="0" role="button" class="Nav__NavLink-sc-1nz565m-7 besRB"><a href="https://partners.postscript.io/agency-directory" target="_self"><span aria-label="Icon: SvgBook2" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M19.25 15.25v-9.5a1 1 0 00-1-1H6.75a2 2 0 00-2 2v10" stroke="currentColor" 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src="//images.ctfassets.net/mpv16aisnpdx/5hWw44Wy2T0mjBKwllSvZx/a003430334aa45c56dc3245127c1523c/blog-hero__17_.webp" width="100%" data-contentful-field-id="featureImage" data-contentful-entry-id="5hWw44Wy2T0mjBKwllSvZx" class="sc-fBWQRz bzMneR"/><div class="slug__Breadcrumb-sc-etrvwx-2 dkXxGJ"><a href="/blog">Blog</a><span aria-label="Icon: SvgChevronRight" color="inherit" role="img" size="24" class="sc-eqUAAy NNJqF"><svg width="1em" height="1em" fill="none" viewBox="0 0 24 24"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M10.75 8.75l3.5 3.25-3.5 3.25"></path></svg></span><span>Master the Welcome Series SMS: 5 Examples from Top DTC Brands</span></div></div><div class="ContainerStyles-sc-bw6cmc-0 slug__PageLayout-sc-etrvwx-3 iPgyGz dQWEsl"><div class="slug__LeftColumn-sc-etrvwx-4 hVHKJD"><div class="CategoryListStyles__CategoryListSticky-sc-csxk7h-2 leHnvj"><div class="slug__BlogSidebarContent-sc-etrvwx-5 cYcljZ"><div 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Become an SMS expert.</h3></div><p color="var(--text-color)" class="sc-gEvEer inBeB useRichTextOptions__BodyTextNoMargin-sc-10j9597-2 hTiZEz">Join over 10,000 other marketers who get weekly insights delivered directly to their inbox.</p></div></div><div id="section-hbspt_ps_form" data-theme="light-ui" class="HubSpotForm__HubspotContainer-sc-upsazl-0 jrcKAO"><div class="HubSpotForm__FormContainer-sc-upsazl-1 hxtSnQ"><div id="hbspt_ps_form" class="HubSpotForm__Form-sc-upsazl-2 bcrHQE"></div></div></div><div data-theme="light-ui" class="Content-sc-13bzrmy-0 ezVGjp"><div class="BodyText__GapWrapper-sc-zuhwt6-0 jhanmo"><p color="var(--text-color)" class="sc-gEvEer inBeB useRichTextOptions__BodyTextNoMargin-sc-10j9597-2 hTiZEz">We are big fans of privacy. See our <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://postscript.io/privacy/" class="sc-uVWWZ hTbLlw">Privacy Policy</a> for more information.</p></div></div></div></div></div></section></div></div></div><div class="slug__BlogContainer-sc-etrvwx-8 fwXbnW"><div class="slug__BlogDetails-sc-etrvwx-9 kqwQGD"><span class="Eyebrow__StyledEyebrow-sc-9jovy2-0 iBwsEy">News</span><span data-contentful-field-id="title" data-contentful-entry-id="4Y0sLHM4XQknceGpVErn2t"><div class="Heading__StyledHeading-sc-erobd2-0 gkwuzs"><h1>Master the Welcome Series SMS: 5 Examples from Top DTC Brands</h1></div></span></div><div data-contentful-field-id="content" data-contentful-entry-id="4Y0sLHM4XQknceGpVErn2t" class="Content-sc-13bzrmy-0 slug__ContentStyles-sc-etrvwx-10 hjtNCu fRaejX"><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="introduction">Introduction</h2></div><p color="var(--text-color)" class="sc-gEvEer inBeB">How you introduce your brand to new subscribers is important, as your first impression will determine whether you’re able to create long-lasting business relationships...or have subscribers flag your content as spam. </p><p color="var(--text-color)" class="sc-gEvEer inBeB">What if there was a way to engage subscribers from the moment they opt in your marketing campaign?</p><p color="var(--text-color)" class="sc-gEvEer inBeB">Good news. You can, and it’s easier than you think. All you have to do is create a welcome series SMS campaign that engages customers and leaves them wanting more.In this post, we’re going to look at some <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://fantastictexts.com/welcome-series/" class="sc-uVWWZ hTbLlw">SMS welcome series examples</a> that will help you achieve your marketing objectives, then you will learn how easy it is to create a welcome series SMS of your own. Also, be sure to <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://postscript.io/blog/your-sms-welcome-series-4-ways-how-to-retain-and-convert-subscribers" class="sc-uVWWZ hTbLlw">check out this blog post</a> to learn 4 creative strategies for making your welcome series stand out to new subscribers.</p><p color="var(--text-color)" class="sc-gEvEer inBeB">Okay, let’s get started.</p><div class="Heading__StyledHeading-sc-erobd2-0 uvcaF"><h3 id="in-this-article-click-to-jump-to-a-particular-section">In this article (click to jump to a particular section):</h3></div><ul class="useRichTextOptions__UListStyles-sc-10j9597-0 lcKyUW"><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">What Is a Welcome Series SMS Campaign?</a></p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">How Brands Use Welcome Series SMS Campaigns</a></p><ul class="useRichTextOptions__UListStyles-sc-10j9597-0 lcKyUW"><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">1. Funboy</a></p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">2. Lovepop</a></p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">3. Ready Set Judy</a></p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">4. Snow Teeth Whitening</a></p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">5. Grinds</a></p></li></ul></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">Strategy for Putting Together Your Own SMS Welcome Series</a></p><ul class="useRichTextOptions__UListStyles-sc-10j9597-0 lcKyUW"><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">Personalize your messages</a></p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">Have a discussion</a></p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">Collect customer data</a></p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">Use images</a></p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">Include opt-out keywords</a></p></li></ul></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB"><a rel="noopener noreferrer" class="useRichTextOptions__TOCLink-sc-10j9597-8 glKiLM">How to Put Together a Welcome Series SMS Campaign Using Postscript</a></p></li></ul><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="what-is-a-welcome-series-sms-campaign">What Is a Welcome Series SMS Campaign?</h2></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Brands have been sending automated welcome messages to new subscribers for some time now, but many ecommerce companies find that engagement increases when they send a series of welcoming messages (rather than one first email immediately after a subscriber opts in.)</p><p color="var(--text-color)" class="sc-gEvEer inBeB">While commonly used in email marketing campaigns, welcome series SMS campaigns have become increasingly popular for one simple reason—<a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://blog.adobe.com/en/publish/2015/07/27/marketing-with-98-percent-read-rate-and-10-more-compelling-stats.html#gs.kycdd3" class="sc-uVWWZ hTbLlw">SMS marketing is *really* effective</a>. Brands can see as much as a <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://learn.postscript.io/wp-content/uploads/2019/01/CaseStudy_LuxorLinens-CTAconsultation.pdf" class="sc-uVWWZ hTbLlw">45x ROI on SMS marketing campaigns</a> thanks to higher open rates than emails.So, how does a welcome series SMS campaign work?An effective <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://fantastictexts.com/welcome-series/" class="sc-uVWWZ hTbLlw">welcome series SMS campaign</a> reaches out to new subscribers with the aim of:</p><ul class="useRichTextOptions__UListStyles-sc-10j9597-0 lcKyUW"><li><p color="var(--text-color)" class="sc-gEvEer inBeB">Welcoming them to your brand for the first time after subscribing</p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB">Increasing engagement</p></li></ul><p color="var(--text-color)" class="sc-gEvEer inBeB">A run-of-the-mill welcome SMS simply introduces new subscribers to your brand. A welcome series SMS campaign doesn’t just welcome them, it also and acts as a content drip by inviting further actions like encouraging subscribers to:</p><ul class="useRichTextOptions__UListStyles-sc-10j9597-0 lcKyUW"><li><p color="var(--text-color)" class="sc-gEvEer inBeB">View a new product line</p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB">Purchase an item on sale</p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB">Use a promo code or coupon to make their first purchase</p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB">Take surveys</p></li></ul><p color="var(--text-color)" class="sc-gEvEer inBeB">Because of this, SMS welcome series campaigns have become an important marketing tool for ecommerce companies.You can even use them as an opportunity to strengthen your relationship with new subscribers and enhance the customer experience. Simply send follow-up messages designed to familiarize them with your brand’s philosophy, mission, and core values.</p><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="how-brands-use-welcome-series-sms-campaigns">How Brands Use Welcome Series SMS Campaigns</h2></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Now that we’ve talked about what a welcome series SMS is, let’s look at how ecommerce brands are using them. We’ve compiled a list of some of the <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://fantastictexts.com/welcome-series/" class="sc-uVWWZ hTbLlw">best SMS welcome series examples</a> below.</p><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="1">1. <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://www.funboy.com/" class="sc-uVWWZ hTbLlw">Funboy</a></h2></div><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="funboy welcome series" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/6OrnmGbbQA9oPt8RC0xN9z/7811e304208526f086d6baef2f1146f3/funboy_ws.webp" width="auto" title="funboy welcome series" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Upon opting in, Funboy sends new users a welcome message and a discount promo code for their first purchase.</p><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="funboy text2" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/40SGKn6NHz1loWf9fRLMGv/d14a9c55b29014f8f1eb22d151c1a10e/funboy_text2.png" width="auto" title="funboy text2" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">The next day, Funboy sends subscribers a follow-up message reminding them to use the promo code. They also use this time to promote their new line of products.</p><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="funboy text3" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/61AACo1ZAbfnCdtZYOSMi3/d298a9f45755496d616e454eb4eb73e9/funboy_text3.webp" width="auto" title="funboy text3" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Funboy sends a final text message four days later reminding customers to use the discount code before it expires.</p><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="2">2. <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://www.lovepopcards.com/" class="sc-uVWWZ hTbLlw">Lovepop</a></h2></div><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="lovepop welcome series" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/6iWxTTjLzqC2fwsOm7V0f5/f58a6e3e8d3e0ea4db9e310163a58b87/lovepop_ws.png" width="auto" title="lovepop welcome series" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Lovepop kicks off their series with a standard welcome message. They also use this opportunity to show an image of one of their products, while telling subscribers they’ll receive notification of new product updates in the future.</p><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="lovepop text2" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/5A8heN1AE8QuAb1bDvBwTq/1594952c06987a7cf26613b94ed5d9cf/lovepop_text2.webp" width="auto" title="lovepop text2" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Two weeks later, they send another message to new subscribers about new products and where they can be purchased.</p><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="3">3. <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://judy.co/" class="sc-uVWWZ hTbLlw">Ready Set Judy</a></h2></div><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="ready set judy ws" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/1c2bZDsBJ0cHB8pSGcKGNT/c38e5ca6a62b10ac447a5ed9c273beea/ready_set_judy_ws.webp" width="auto" title="ready set judy ws" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Ready Set Judy sends their first welcome series SMS an hour after the shopper opts in. They also use this opportunity to welcome new customers and give them a promo code with their purchase.</p><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="ready set judy text2" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/2oK7Yrn68h9X5EUZsUN6C0/2676958b966aae7e7b80ae2e775f8922/ready_set_judy_text2.png" width="auto" title="ready set judy text2" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">They send a second SMS the following day reminding subscribers to use their coupon. This is a great opportunity to drive conversions.</p><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="ready set judy text3" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/3KsfNbQ680wiJcHAAEOhi4/9ae19d063799df6289981504f3e35135/ready_set_judy_text3.webp" width="auto" title="ready set judy text3" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Using scarcity as a marketing technique, Ready Set Judy sends a final SMS four days later urging customers to use their promo code before it expires. Note how they increased the discount from 10% to 15%.</p><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="4">4. <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://www.trysnow.com/" class="sc-uVWWZ hTbLlw">Snow Teeth Whitening</a></h2></div><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="snow teeth whitening ws" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/1bjNxLABVMOKKLCuS0N9fT/bc2b5eb8c36e900fc612d2a5d59ccb5a/snow_teeth_whitening_ws.png" width="auto" title="snow teeth whitening ws" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Snow Teeth Whitening starts the welcome series with a promo code.</p><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="snow teeth whitening text2" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/1Utkt40qM7hDQpvxgFaYam/bded1dc3304b9cbefddcee634ce17c14/snow_teeth_whitening_text2.png" width="auto" title="snow teeth whitening text2" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">They send another message the next day highlighting the benefits of their whitening solution, while reminding subscribers to use the discount before it expires.</p><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="snow teeth whitening text3" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/4B9KZCFpbAgFBnlrPwdEkK/ed4b925f089075d817c81f60f5ec83f7/snow_teeth_whitening_text3.png" width="auto" title="snow teeth whitening text3" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">They send the subscriber another SMS two days after the first welcome message. This time, Snow Teeth Whitening encourages readers to comment with any questions or concerns they have. This is an example of how customer service can be integrated into the welcome series.</p><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="5">5. <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://www.getgrinds.com/" class="sc-uVWWZ hTbLlw">Grinds</a></h2></div><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="grinds welcome series" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/5qn037DzFoafWyaLa0eNE2/d632ed0fe1ae149e80d8ca65d73eb97e/grinds_ws.png" width="auto" title="grinds welcome series" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Grinds starts the conversation by giving customers a coupon while introducing a new product.</p><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="grinds text2" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/3aBPzli4rxtO1hilHXXpvI/dca9a273f2a023c6b9819987106c070b/grinds_text2.webp" width="auto" title="grinds text2" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Four hours after the first SMS, Grinds sends another message encouraging indecisive readers to purchase a sampler pack.</p><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="grinds text3" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/6ZU0VKoNMuCEDQqcTSZv1F/1b5150ac15a6beb655a3571e48137793/grinds_text3.webp" width="auto" title="grinds text3" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Grinds sends the third SMS 20 hours later. This time, they use the power of social proof to drive conversion.</p><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="strategy-for-putting-together-your-own-sms-welcome-series">Strategy for Putting Together Your Own SMS Welcome Series</h2></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Ready to create your own SMS welcome series for your ecommerce brand? <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://postscript.io/sms-cyber-checklist/" class="sc-uVWWZ hTbLlw">We’ve got some tips</a> to help you get the most from your campaign.</p><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="personalize-your-messages">Personalize your messages</h2></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Use personalization to speak directly to the customer. Use their first name in the message and keep a conversational tone like all the examples shown above.</p><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="personalized sms" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/11oZjTYWnZAQnbHjR0k5qq/beb8de01c7e7d38033a27365be9ce949/personalized_sms.png" width="auto" title="personalized sms" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="have-a-discussion">Have a discussion</h2></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Use your welcome series campaign as an opportunity for real engagement. Elicit feedback, ask questions, and respond to customers’ messages.</p><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="collect-customer-data">Collect customer data</h2></div><p color="var(--text-color)" class="sc-gEvEer inBeB">You can’t create personalized messages if you don’t get to know your customers. Collect customer data and use it to create hyper-targeted messages. Information like birthdays and items on wish lists can go a long way in helping you target customers with relevant material.</p><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="use-images">Use images</h2></div><p color="var(--text-color)" class="sc-gEvEer inBeB">A plain text message is easily overlooked, but an MMS with attention-grabbing visuals isn’t. Add some flair to your text message with graphics like:</p><ul class="useRichTextOptions__UListStyles-sc-10j9597-0 lcKyUW"><li><p color="var(--text-color)" class="sc-gEvEer inBeB">Branded images</p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB">Pictures of products</p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB">Memes or reaction gifs</p></li></ul><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="collect customer data sms" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/7bHjWfn2KOkSlhC3yIhXyy/ebd26b324791ecf2153c5ad018a206d2/collect_customer_data_sms.png" width="auto" title="collect customer data sms" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">This will make your messages more memorable, which can help boost conversions.</p><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="include-opt-out-keywords">Include opt-out keywords</h2></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Make it easy for subscribers to opt out of your SMS campaign whenever they want by using keywords like stop, end, unsubscribe, and cancel. Postscript takes care of this for you, and even recognizes <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://postscript.io/guide-sms-for-ecommerce" class="sc-uVWWZ hTbLlw">“fuzzy opt-out” keywords.</a></p><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="opt out keywords sms" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/3Wwpxfynmk6mJmpRdPTEEc/a7142fbbc323eb51f8c4714b66aee2cc/opt_out_keywords_sms.webp" width="auto" title="opt out keywords sms" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><div class="Heading__StyledHeading-sc-erobd2-0 lqsdH"><h2 id="how-to-put-together-a-welcome-series-sms-campaign-using-postscript">How to Put Together a Welcome Series SMS Campaign Using Postscript</h2></div><p color="var(--text-color)" class="sc-gEvEer inBeB">Postscript makes it easy for you to create a welcome series SMS campaign of your own.</p><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="welcome series postscript app" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/1OFSgR1eZf5WZ8ntvA6HCN/a2658b25f733f60a6015876156ef5d87/welcome_series_postscript.png" width="auto" title="welcome series postscript app" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">That’s because Postscript does the heavy lifting by building the workflows for you. All you have to do is tweak the templates by:</p><ul class="useRichTextOptions__UListStyles-sc-10j9597-0 lcKyUW"><li><p color="var(--text-color)" class="sc-gEvEer inBeB">Choosing the images you want to include in each welcome series SMS</p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB">Modify the existing messages or create your own from scratch</p></li><li><p color="var(--text-color)" class="sc-gEvEer inBeB">Choose the delay between each SMS sent to your subscribers</p></li></ul><div class="useRichTextOptions__EmbedAssetFrame-sc-10j9597-3 bwerdq"><img alt="postscript welcome series" height="auto" src="//images.ctfassets.net/mpv16aisnpdx/3JQvM0VUBxZa5vbLyrWJnF/14659cfb63c662a02cf7ee87fc393433/postscript_welcome_series.png" width="auto" title="postscript welcome series" class="sc-fBWQRz foLKFj useRichTextOptions__EmbedAsset-sc-10j9597-4 olcVw"/></div><p color="var(--text-color)" class="sc-gEvEer inBeB">The result is an automated welcome series SMS campaign that is visually stunning and effective at boosting conversions. That way, you can get the most out of your DTC marketing campaign.</p><p color="var(--text-color)" class="sc-gEvEer inBeB">Want to add coupons to your welcome series SMS campaign? <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://help.postscript.io/hc/en-us/articles/4408949180699-Use-Postscript-Coupons-in-Messages#View-Coupon-Revenue-Data" class="sc-uVWWZ hTbLlw">Check out our step-by-step guide</a> to learn more.</p><p color="var(--text-color)" class="sc-gEvEer inBeB">Looking for a welcome series template? <a color="var(--red-core)" target="_blank" rel="noopener noreferrer" href="https://sms-templates.com/" class="sc-uVWWZ hTbLlw">Download one here</a>.</p></div></div></div></section><div class="slug__FullWidthPosts-sc-etrvwx-11 chKcIv"><div class="ContainerStyles-sc-bw6cmc-0 iPgyGz"><div class="Card__CardWrapper-sc-1trasfr-0 dJdmzw"><a href="/blog/oregon-house-bill-3865" target="_self" class="Card__CardLink-sc-1trasfr-1 kTXqBo"><div 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16.9531C12.4808 17.6722 12.2488 19.3007 12.2441 19.334C12.2441 19.334 12 21.2801 12 23.2207V25.0391C12 26.967 12.2362 28.8995 12.2393 28.9248C12.2393 28.9248 12.4732 30.5801 13.1904 31.3066C14.1044 32.2627 15.3044 32.2299 15.8389 32.333C17.7607 32.5158 24 32.5723 24 32.5723C24 32.5723 29.0441 32.5623 32.4004 32.3232C32.8693 32.267 33.8909 32.2624 34.8047 31.3066C35.5266 30.5801 35.7607 28.9248 35.7607 28.9248C35.7638 28.8996 36 26.9716 36 25.0391V23.2207C36 21.2801 35.7607 19.334 35.7607 19.334C35.7561 19.3016 35.5194 17.6724 34.8047 16.9531C33.8908 15.9971 32.8693 15.9918 32.4004 15.9355C29.0562 15.6927 24.0408 15.6924 24.0049 15.6924H23.9951ZM28.0029 23.8857L21.5205 27.2471V20.502L28.0029 23.8857Z" fill="currentColor"></path></svg></a><a aria-label="Link to Postscript Spotify" href="https://open.spotify.com/show/0znPlLjr8pDNBS8HaKClnB?si=f72a9973fbf948f4" target="_blank" rel="noreferrer noopener"><svg width="48" height="48" viewBox="0 0 48 48" fill="none" 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23.1377ZM16.4912 19.0918C20.7171 17.8089 27.7425 18.0571 32.1816 20.6924C32.7144 21.0079 32.8887 21.6946 32.5732 22.2256C32.259 22.7573 31.57 22.9329 31.04 22.6172L30.6709 22.4082C26.789 20.315 20.7079 20.1512 17.1416 21.2334C16.5505 21.4127 15.9253 21.0793 15.7461 20.4883C15.567 19.8969 15.8998 19.2716 16.4912 19.0918Z" fill="currentColor"></path></svg></a></div></div><div class="Footer__FooterNewsletter-sc-1j1r2zd-5 hAmbkY"><div color="var(--white)" class="Heading__StyledHeading-sc-erobd2-0 hfA-dhH"><h5>Sign up for insights, SMS marketing tips, industry trends and more!</h5></div><div id="section-footer-newsletter" data-theme="dark-ui" class="HubSpotForm__HubspotContainer-sc-upsazl-0 bmdhPY"><div class="HubSpotForm__FormContainer-sc-upsazl-1 hxtSnQ"><div id="footer-newsletter" class="HubSpotForm__Form-sc-upsazl-2 kViiKV"></div></div></div><p>We are big fans of privacy. 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gakGUo">About</a></li><li><a href="/careers" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Careers</a></li><li><a href="/terms-of-service" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Terms of Service</a></li><li><a href="/privacy" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Privacy Policy</a></li><li><a href="/data-processing-agreement" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Data Processing Agreement</a></li><li><a href="/spam-policy" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Spam Policy</a></li><li><a href="/contact" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Contact</a></li><li><div color="var(--white)" class="Heading__StyledHeading-sc-erobd2-0 hfA-dhH"><h5>Partners</h5></div></li><li><a href="/integrations" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Integrations</a></li><li><a href="/postscript-partner-program" target="_self" 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class="Accordion__AccordionHeader-sc-1sm4ruv-1 cNEYXE" data-reach-accordion-button="" data-state="open" id="button---1"><div class="Accordion__AccordionTitle-sc-1sm4ruv-0 jyifTl"><div class="Heading__StyledHeading-sc-erobd2-0 ibYPTd"><h5>Solutions</h5></div><span aria-label="Icon: SvgMinus" color="inherit" role="img" size="36" class="sc-eqUAAy NNJrO"><svg width="1em" height="1em" fill="none" viewBox="0 0 24 24"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M18.25 12.25H5.75"></path></svg></span><span aria-label="Icon: SvgChevronDown" color="inherit" role="img" size="36" class="sc-eqUAAy NNJrO"><svg width="1em" height="1em" fill="none" viewBox="0 0 24 24"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M15.25 10.75L12 14.25l-3.25-3.5"></path></svg></span></div></button><div role="region" aria-labelledby="button---1" class="Accordion__AccordionCaption-sc-1sm4ruv-2 dkwmjp" data-reach-accordion-panel="" data-state="open" id="panel---1"><div class="Footer__FooterAccordionContents-sc-1j1r2zd-11 kHSHLO"><ul class="Footer__FooterList-sc-1j1r2zd-8 bGALXS"><li><a href="/marketing" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">SMS Marketing</a></li><li><a href="/sales" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">SMS Sales</a></li><li><a href="https://www.getfondue.com/" target="_blank" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">CashBack</a></li><li><a href="/ai" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Postscript AI</a></li><li><a href="/shopper" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Shopper</a></li><li><a href="/infinity-testing" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Infinity Testing</a></li><li><a href="/rcs" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">RCS</a></li><li><a href="/postscript-plus" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Postscript Plus</a></li><li><div color="var(--white)" class="Heading__StyledHeading-sc-erobd2-0 hfA-dhH"><h5>Pricing</h5></div></li><li><a href="/pricing" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Pricing</a></li></ul></div></div></div><div class="Accordion__AccordionItemStyles-sc-1sm4ruv-3 gcaEvs" data-reach-accordion-item="" data-state="open"><button aria-controls="panel---1" aria-expanded="true" class="Accordion__AccordionHeader-sc-1sm4ruv-1 cNEYXE" data-reach-accordion-button="" data-state="open" id="button---1"><div class="Accordion__AccordionTitle-sc-1sm4ruv-0 jyifTl"><div class="Heading__StyledHeading-sc-erobd2-0 ibYPTd"><h5>Why Postscript</h5></div><span aria-label="Icon: SvgMinus" color="inherit" role="img" size="36" class="sc-eqUAAy NNJrO"><svg width="1em" height="1em" fill="none" viewBox="0 0 24 24"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M18.25 12.25H5.75"></path></svg></span><span aria-label="Icon: SvgChevronDown" color="inherit" role="img" size="36" class="sc-eqUAAy NNJrO"><svg width="1em" height="1em" fill="none" viewBox="0 0 24 24"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M15.25 10.75L12 14.25l-3.25-3.5"></path></svg></span></div></button><div role="region" aria-labelledby="button---1" class="Accordion__AccordionCaption-sc-1sm4ruv-2 dkwmjp" data-reach-accordion-panel="" data-state="open" id="panel---1"><div class="Footer__FooterAccordionContents-sc-1j1r2zd-11 kHSHLO"><ul class="Footer__FooterList-sc-1j1r2zd-8 bGALXS"><li><a href="/sms-strategy" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Strategy</a></li><li><a href="/sms-list-growth" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">List Growth</a></li><li><a href="/sms-compliance" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Compliance</a></li><li><a href="/sms-conversational" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Conversational</a></li><li><a href="/sms-conversion" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">High Performance Messages</a></li><li><a href="/customer-service" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Customer Service</a></li><li><a href="/deliverability" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Deliverability</a></li><li><a href="/features" target="_self" class="Footer__FooterLink-sc-1j1r2zd-9 gakGUo">Features</a></li></ul></div></div></div><div class="Accordion__AccordionItemStyles-sc-1sm4ruv-3 gcaEvs" data-reach-accordion-item="" data-state="open"><button aria-controls="panel---1" aria-expanded="true" class="Accordion__AccordionHeader-sc-1sm4ruv-1 cNEYXE" data-reach-accordion-button="" data-state="open" id="button---1"><div class="Accordion__AccordionTitle-sc-1sm4ruv-0 jyifTl"><div class="Heading__StyledHeading-sc-erobd2-0 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All rights reserved.</div></div></div></div></footer></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"blogPost":{"fields":{"title":"Master the Welcome Series SMS: 5 Examples from Top DTC Brands","slug":"guide-sms-for-ecommerce-welcome-series-sms-top-brands","seo":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mpv16aisnpdx"}},"id":"3uRwBRWHIwCTJTdHPGBvCj","type":"Entry","createdAt":"2022-05-18T18:46:48.446Z","updatedAt":"2022-09-28T15:24:38.714Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":23,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"seoBlock"}},"locale":"en-US"},"fields":{"metaTitle":"Master the Welcome Series SMS: 5 Examples from Top DTC Brands","metaDescription":"Engage subscribers from the moment they opt in your marketing campaign. 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Brands can see as much as a ","nodeType":"text"},{"data":{"uri":"https://learn.postscript.io/wp-content/uploads/2019/01/CaseStudy_LuxorLinens-CTAconsultation.pdf"},"content":[{"data":{},"marks":[],"value":"45x ROI on SMS marketing campaigns","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" thanks to higher open rates than emails.So, how does a welcome series SMS campaign work?An effective ","nodeType":"text"},{"data":{"uri":"https://fantastictexts.com/welcome-series/"},"content":[{"data":{},"marks":[],"value":"welcome series SMS campaign","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" reaches out to new subscribers with the aim of:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Welcoming them to your brand for the first time after subscribing","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Increasing engagement","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"A run-of-the-mill welcome SMS simply introduces new subscribers to your brand. 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And this integration reflects a bigger shift in how we think about growth: ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Onsite Opt-in isn’t just a Postscript feature anymore — it’s becoming the new standard across the ecosystem","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Meet Alia (if you haven’t already)","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Alia’s not just another popup builder. They focus on doing one thing exceptionally well: helping brands grow their email and SMS lists through performance-obsessed popups that convert.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With features like:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Smart Triggering based on shopper behavior","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Automated Smart Testing to optimize performance","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A Shopify-first setup that just makes sense","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Alia has become a go-to tool for growth-minded brands who want speed, simplicity, and results. And now, Alia users can tap into Postscript’s Onsite Opt-in to upgrade their SMS capture — without switching a thing.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What this partnership unlocks","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"This isn’t just a product integration — it’s a statement of intent.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here’s what we’re really aiming for:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Bring Onsite Opt-in to more merchants\n","nodeType":"text"},{"data":{},"marks":[],"value":"Make it easy for brands to adopt our compliant opt-in flow, no matter which popup they’re using.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Reinforce Onsite Opt-in as the industry standard\n","nodeType":"text"},{"data":{},"marks":[],"value":"Set the bar high — and keep raising it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Expand merchant choice\n","nodeType":"text"},{"data":{},"marks":[],"value":"Let brands build the stack that works for them, without tradeoffs between tools and results.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Support a more open ecosystem\n","nodeType":"text"},{"data":{},"marks":[],"value":"We’ll always support native Postscript surfaces — but great tech plays well with others, too.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Help more merchants grow, faster\n","nodeType":"text"},{"data":{},"marks":[],"value":"With co-marketing, education, and real-world use cases that show what good looks like.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you’re already using Alia: You can now plug in Postscript’s patented, opt-in method for better subscriber quality and conversion.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you’re not using Alia: This partnership is proof that Postscript is committed to building an open, flexible, merchant-first SMS ecosystem — wherever and however you grow your list.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"author":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mpv16aisnpdx"}},"id":"oqza0ojlvGg19hgFQBrqe","type":"Entry","createdAt":"2022-01-27T02:10:40.062Z","updatedAt":"2025-11-02T15:46:24.499Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":31,"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"author"}},"locale":"en-US"},"fields":{"name":"Laura Serino","headshot":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mpv16aisnpdx"}},"id":"vQX0xuTkUiQR9EmiJ0F0P","type":"Asset","createdAt":"2025-11-02T15:46:21.347Z","updatedAt":"2025-11-02T15:46:21.347Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"locale":"en-US"},"fields":{"title":"Laura Serino 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She has spent the past decade working in ecommerce. When she isn't writing about her favorite topic (marketing) or listening to podcasts about her other favorite topic (ecommerce), she's hanging out with her two sons on an island off the coast of Maine. "}},"categories":["News"]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mpv16aisnpdx"}},"id":"1UxGAgn35bxnMLLbOqTRQq","type":"Entry","createdAt":"2025-12-16T12:25:16.243Z","updatedAt":"2025-12-16T12:25:16.243Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}},"locale":"en-US"},"contentType":"posts"},{"fields":{"title":"Texas SB 140: The Latest and Why It’s a Win for Postscript Customers","slug":"postscript-customers-exempt-from-texas-sb-140","seo":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mpv16aisnpdx"}},"id":"4fzebkdNWoloXjipmH0wqs","type":"Entry","createdAt":"2025-09-30T16:50:53.001Z","updatedAt":"2025-09-30T16:50:53.001Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"seoBlock"}},"locale":"en-US"},"fields":{"metaTitle":"Texas SB 140: The Latest and Why It’s a Win for Postscript Customers","metaDescription":"The State of Texas, through the Attorney General’s office, has made it official: SB 140 does not apply to Postscript customers or EIA members who send messages with prior consent. Postscript customers avoid costly registration, bonds, and fines, keeping text marketing in Texas simple and compliant.","openGraphImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mpv16aisnpdx"}},"id":"2CCgMe0qaH62zvVhsVXvFU","type":"Asset","createdAt":"2025-09-30T16:48:02.368Z","updatedAt":"2025-09-30T16:48:02.368Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en-US"},"fields":{"title":"SB 140 Update Open Graph","description":"","file":{"url":"//images.ctfassets.net/mpv16aisnpdx/2CCgMe0qaH62zvVhsVXvFU/b6d4f7eceb73411e881c28b0e3beaa4d/seo_open_graph_2x.webp","details":{"size":2691504,"image":{"width":2400,"height":1260}},"fileName":"seo_open_graph_2x.webp","contentType":"image/webp"}}},"twitterCardImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mpv16aisnpdx"}},"id":"2BmgkULKVMNb862vd4p6WL","type":"Asset","createdAt":"2025-09-30T16:50:28.322Z","updatedAt":"2025-09-30T16:50:28.322Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":1,"locale":"en-US"},"fields":{"title":"SB 140 Update twitter","description":"The State of Texas, through the Attorney General’s office, has made it official: SB 140 does not apply to Postscript customers or EIA members who send messages with prior consent. Postscript customers avoid costly registration, bonds, and fines, keeping text marketing in Texas simple and compliant.","file":{"url":"//images.ctfassets.net/mpv16aisnpdx/2BmgkULKVMNb862vd4p6WL/92e1c622d2747a762a16ce45813ce74b/seo_twitter_2x.webp","details":{"size":3279992,"image":{"width":2496,"height":1440}},"fileName":"seo_twitter_2x.webp","contentType":"image/webp"}}},"noIndex":false}},"featureImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"mpv16aisnpdx"}},"id":"6icas9MjLK3DMI5MpzDu0v","type":"Asset","createdAt":"2025-09-30T16:47:36.465Z","updatedAt":"2025-09-30T16:47:36.465Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":1,"locale":"en-US"},"fields":{"title":"SB 140 Update Blog Hero","description":"","file":{"url":"//images.ctfassets.net/mpv16aisnpdx/6icas9MjLK3DMI5MpzDu0v/f374dd17e044ffd0fe9a77ef4e83d003/blog_hero_2x.webp","details":{"size":3425624,"image":{"width":2496,"height":1528}},"fileName":"blog_hero_2x.webp","contentType":"image/webp"}}},"postDate":"2025-11-07","content":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Update: SB 140 Settlement Secures Clear Guidance for Ecommerce Brands","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The Ecommerce Innovation Alliance (EIA), alongside Postscript and Flux Footwear, has reached a successful legal settlement with the State of Texas over SB 140. ","marks":[],"data":{}},{"nodeType":"text","value":"This decisive win confirms businesses who are texting subscribers that have given prior, affirmative consent are not subject to the registration requirements of Texas Business and Commerce Code Chapter 302.","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A majority of registration applications have not yet been approved or certified, meaning most brands still have time to formally withdraw their applications by following the steps outlined in the ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.ecomm-alliance.org/blog/eia-postscript-and-flux-secure-settlement-with-texas/"},"content":[{"nodeType":"text","value":"the EIA’s official settlement update","marks":[],"data":{}}]},{"nodeType":"text","value":". Choosing not to opt into SB 140’s registration process may protect your business from unnecessary risk and exposure, since the registration form requires sensitive personal data, proprietary business information, and significant financial commitments, and ","marks":[],"data":{}},{"nodeType":"text","value":"businesses that do register are required to meet ongoing reporting and in-message disclosure requirements.","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Continue reading for the full story and background on this landmark decision.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Texas Clarifies SB 140: Consent-Based SMS Programs Are Out of Scope","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The State of Texas, through the Attorney General’s office, has made it official: ","marks":[],"data":{}},{"nodeType":"text","value":"SB 140 does not apply to Postscript customers or EIA members who send messages with prior consent.","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In the State’s own words, applying SB 140 to consent-based marketing messages would be “at odds with the stated purpose” of the law and ”teeters on absurdity”. As a result, the State has moved to dismiss the case because there is no longer a dispute: consent-driven SMS programs are outside SB 140’s scope.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What this means for Postscript customers and EIA members:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"No registration. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"You don’t have to file paperwork with the Texas Secretary of State, pay fees, or keep up with quarterly/annual updates just to keep your SMS program running. In fact, registration would likely be counterproductive.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"No bonding. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"You’re not required to post a $10,000 security bond (or equivalent), saving you from tying up cash or credit in regulatory red tape.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"No $5,000 per-message penalties.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Because consent-based texts are out of scope, you don’t face the threat of massive fines stacking up for every compliant message you send.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"No disclosures in every text. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"You don’t have to clutter your marketing with mandatory legal language or sensitive business information, which apply if you register under SB 140.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Freedom to grow in Texas. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"You can now confidently send texts to Texas recipients without second-guessing compliance risk meaning you can fully promote your brand, drive sales, and continue earning revenue from one of the largest consumer markets in the country.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This is a huge win for Postscript customers and EIA members.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" It validates our decision to hold firm, not rush into costly or unnecessary compliance steps, and focus instead on protecting our customers’ long-term interests.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"How We Got Here","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Earlier in September, ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://postscript.io/blog/whats-happening-in-texas-and-what-were-doing-about-it"},"content":[{"nodeType":"text","value":"we shared an update about Texas SB 140","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":": a vague new law that threatened ecommerce brands with steep penalties (up to $5,000 per message) and burdensome registration requirements even for SMS programs that have compliantly collected phone numbers with explicit and confirmed opt-ins. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"From the outset, Postscript and the EIA consistently advised that this should not be a distraction and that the hysteria propagated in the space was overblown.   ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The Ecommerce Innovation Alliance (EIA) — ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.ecomm-alliance.org/blog/eia-files-lawsuit-to-block-texas-senate-bill-140/"},"content":[{"nodeType":"text","value":"in partnership with Postscript, and Texas based Flux Footwear, filed a federal lawsuit in Texas to challenge SB 140","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":". We examined the legislative history, the ambiguities in the law, and explained why we believed it was unnecessary for Postscript customers who send messages only with prior consent to register.  We also explained some of the negative consequences of registration.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Instead of reacting out of fear, Postscript and the EIA took deliberate action, securing clarity and resolution so merchants can continue growing their businesses without being burdened by nonsensical regulations.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"What if I’m Not Currently on Postscript?","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If you’re using another provider that recommended registration, your situation may be more complicated. Registration itself could obligate you to ongoing disclosures or updates (including the on-going costs and burdensome obligations), even though the state has now clarified the law doesn’t apply to prior-consent messaging. There is nothing in the Texas AG’s statements that would automatically result in pending applications being withdrawn. ","marks":[],"data":{}},{"nodeType":"text","value":"Therefore, companies who already filed a registration application may be expected to continue to comply with the legal requirements applicable to registered telemarketers.","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Our advice: ask your SMS provider or counsel how this new development affects you and whether your registration might create more problems than it solves.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Texas Quiet Hour Controls Still Optional","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"From the beginning, we’ve maintained that Texas quiet hours rules were written for phone calls, not SMS. With this new decision, that position is further supported. Quiet hours in Postscript remain an ","marks":[],"data":{}},{"nodeType":"text","value":"optional feature","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", available for shops that want them.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Looking Ahead","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The EIA will continue to close out the legal process around SB 140. But for all practical purposes, the matter is resolved. Postscript customers can continue messaging Texas recipients confidently, knowing you’re protected.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To stay informed:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"EIA Members:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" You’ll receive updates through the EIA’s email newsletter. Be sure to log in to the Member Portal. You can add up to 10 colleagues so your team is also in the loop.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Not on Postscript?","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://postscript.io/schedule-a-demo"},"content":[{"nodeType":"text","value":"Switch to Postscript today","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":". Membership includes protection under this ruling and ensures you’re covered in future fights like these.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Your Partner in Compliance","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This outcome reflects Postscript and the EIA’s ongoing commitment to protecting merchants in a thoughtful, responsible way. We didn’t rush to impose extra costs or unnecessary steps on our customers, nor did we resort to stirring up fear in the ecommerce space. 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