1 <h2>Eli Weiss</h2>

2 <p>Eli Weiss has written the playbook on modern DTC customer experience and retention. Before joining Yotpo to build out its Advocacy function, he led CX and Retention at 9-figure brands like OLIPOP and Jones Road Beauty and has consulted with more than 100 other consumer brands on how to turn one-time shoppers into lifelong customers. Known for his pragmatic and human approach to retention, Eli has become one of the most trusted voices in e-commerce. His weekly newsletter, read by over 20,000 operators across the industry, explores the intersection of brand building, customer relationships, and sustainable growth.</p>