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Original
2026-01-01
Modified
2026-02-18
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<h2>Written by Tomer Tagrin, co-founder & CEO of Yotpo</h2>
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<h2>Written by Tomer Tagrin, co-founder & CEO of Yotpo</h2>
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<p>Over the past decade, Tomer’s helped thousands of top eComm brands grow and adapt-from the rise of DTC to the shift to AI. This newsletter is his front-row view into what’s changing, what’s working, and what comes next.</p>
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<p>Over the past decade, Tomer’s helped thousands of top eComm brands grow and adapt-from the rise of DTC to the shift to AI. This newsletter is his front-row view into what’s changing, what’s working, and what comes next.</p>
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<a></a><h3>edition 15</h3>
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<p>ChatGPT Ads product is here. Here's What That Actually Means for Brands.</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 14</h3>
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<p>We Built You a Free AI Visibility Tool. Here's Why You Need It.</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 13</h3>
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<a></a><h3>edition 13</h3>
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<p>Google Just Changed the Rules for AI Shopping, and Why You Should Care</p>
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<p>Google Just Changed the Rules for AI Shopping, and Why You Should Care</p>
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<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 12</h3>
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<a></a><h3>edition 12</h3>
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<p>ChatGPT’s New Shopping Research: The Shopping Mall Era is Over</p>
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<p>ChatGPT’s New Shopping Research: The Shopping Mall Era is Over</p>
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<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 11</h3>
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<a></a><h3>edition 11</h3>
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<p>The New Rules of Product Discovery</p>
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<p>The New Rules of Product Discovery</p>
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<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 10</h3>
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<a></a><h3>edition 10</h3>
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<p>The Beauty Benchmark Bloodbath</p>
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<p>The Beauty Benchmark Bloodbath</p>
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<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 09</h3>
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<a></a><h3>edition 09</h3>
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<p>The iPhone of Commerce Just Launched</p>
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<p>The iPhone of Commerce Just Launched</p>
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<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 08</h3>
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<a></a><h3>edition 08</h3>
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<p>Surviving Google's AI Takeover</p>
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<p>Surviving Google's AI Takeover</p>
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<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 07</h3>
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<a></a><h3>edition 07</h3>
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<p>The 100-Brand LLM Benchmark</p>
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<p>The 100-Brand LLM Benchmark</p>
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<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 06</h3>
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<a></a><h3>edition 06</h3>
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<p>How ChatGPT Can Help You Rank on Gemini, and Vice Versa</p>
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<p>How ChatGPT Can Help You Rank on Gemini, and Vice Versa</p>
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<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 05</h3>
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<a></a><h3>edition 05</h3>
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<p>Why AI FOMO Is Real</p>
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<p>Why AI FOMO Is Real</p>
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<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 04</h3>
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<a></a><h3>edition 04</h3>
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<p>The New Battleground for Product Discovery: ChatGPT vs. Google AI</p>
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<p>The New Battleground for Product Discovery: ChatGPT vs. Google AI</p>
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<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 03</h3>
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<a></a><h3>edition 03</h3>
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<p>The Invisible Brands of ChatGPT</p>
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<p>The Invisible Brands of ChatGPT</p>
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<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 02</h3>
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<a></a><h3>edition 02</h3>
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<p>Why You Should Care About Bing</p>
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<p>Why You Should Care About Bing</p>
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<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<a></a><h3>edition 01</h3>
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<a></a><h3>edition 01</h3>
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<p>Why I’m Writing This (and Why You Should Care About LLMs)</p>
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<p>Why I’m Writing This (and Why You Should Care About LLMs)</p>
53
<p>Featuring</p>
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<p>Featuring</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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<p>CEO @ Yotpo, Tomer Tagrin</p>
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