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Yotpo DTC Index Blog: A New Benchmark For DTC Brands | Yotpo
2026-02-17 22:11 Diff
https://www.yotpo.com/blog/yotpo-dtc-index/
Introducing the Yotpo DTC Index
Key Takeaways
Why We Built The Yotpo DTC Index (and How We Did It)
How it works under the hood
Inside the DTC Index: Who’s Included and What It Measures
Key Insights from the Yotpo DTC Index: Q1 - Q3 2025
Looking Ahead: Join Us in Shaping the DTC Index
FAQs
Introducing the Yotpo DTC Index

Today, we’re excited to unveil the Yotpo DTC Index – a first-of-its-kind online tool, built entirely with, and only possible thanks to, AI native tools. This free and interactive tool is designed to help brands track performance benchmarks and insights from the world’s top public DTC brands.
Backed by Yotpo’s 12+ years of experience, powering tens of thousands of ecommerce brands, from fast growing entrepreneurs to household brand names, this index offers unique visibility to trends and actionable strategies and learnings, for anyone invested in DTC – from operators and marketers to founders and leading consultants.
Key Takeaways

A first-of-its-kind AI-built tool: The Yotpo DTC Index is an online, AI-powered benchmark and insight platform built entirely using AI-native tools and no-code systems.
Track ~40 influential public DTC-oriented companies: The Index is composed of public companies with significant DTC revenue, including both digital-native brands and large retailers with major direct channels.
Combining quantitative and qualitative insights: The Index tracks financial performance (e.g., stock prices, market caps, revenue growth rates) and uses AI to extract themes and sentiment from earnings call transcripts and analyst commentary.
See DTC performance in market context: The Index can be compared to major benchmarks such as the S&P 500, Nasdaq, and retail-focused ETFs for additional context.
Built to scale insight discovery: AI summarizes earnings reports and commentary each quarter to highlight common themes, trends, and sentiment across the DTC sector.
Free and evolving: The tool is free to use, updated quarterly, and includes a feedback form to guide future improvements and additional features.
Why We Built The Yotpo DTC Index (and How We Did It)

The idea for the Yotpo DTC Index was born out of our own passion for understanding eCommerce macro trends. eCommerce brands have been riding a rollercoaster for the past few years – and it’s not showing signs of slowing down. After the pandemic-era boom came iOS privacy changes, rising digital ad costs, inflation squeezing consumer spending, supply chain snarls, and now tariff uncertainties.
The DTC model, once the darling of VCs, has hit growing pains as acquisition gets pricier and investors demand profits, not just growth. Many digital-first brands have been struggling through continued headwinds, yet at the same time, some companies are still managing to thrive despite it all.
It raises the billion-dollar question: what are the best-in-class DTC players doing right, and what does “good” performance look like in this climate? That’s exactly what we ultimately set out to help answer with the Yotpo DTC Index. Insight at scale: By tracking the collective performance of the top DTC brands, our index aims to help eCommerce teams benchmark themselves against the industry and learn from the leaders. But we didn’t stop at pulling stock charts or revenue growth stats – we wanted to know why certain brands are outperforming.
As Yotpo’s Head of Strategy, one thing I’ve done for years is deep-dive into earnings reports and industry chatter – I would listen to public company earnings calls, pore over transcripts, and then join calls with some of our largest brand customers and partners to discuss the state of the industry and the most recent “hacks” or trends.
These kinds of activities were always illuminating, but extremely timely, and I often found myself thinking: “I wish there were a better way to scale this kind of research and share the insights with all our customers and ecosystem.” Then came ChatGPT Deep Research, and a host of mind blowing new tools & capabilities followed. It felt like the perfect opportunity to make that wish a reality.
We also wanted to find out – could we build a sophisticated market analysis tool – essentially an index + insight platform – using AI as our co-pilot, all without a single engineer? We relied almost entirely on AI-native tools like ChatGPT, Gemini, Lovable, Claude, and no-code automation platforms like n8n, with a Supabase database and Synthesia for our video explainer. With the help of some of Yotpo’s incredibly talented team members who wished to join this AI side project, we rapidly brought the idea to life.
The tool you see today is only the beginning – we included a form to collect feedback if there’s a metric you’d love to see, a feature that would make the tool more useful, or any insights you’ve noticed and we missed, please let us know – we’re building this for the community, and we’ll continue to refine it with your input.
How it works under the hood

We tapped into financial data APIs using FMP to pull key performance data for each company – stock prices, market caps, revenue growth rates, and other financial metrics – and used those to calculate the index as if it were a stock index (though note, the Yotpo DTC Index itself isn’t an investable security, just a benchmark we compute for insights).
We also leveraged AI for something truly game-changing: extracting insights from earnings call transcripts and analyst commentary. In the past, gathering qualitative insights (like what CEOs are saying about consumer demand or which strategies analysts praise) across dozens of companies would be a herculean task. Now, we can have AI sift through and summarize the common themes each quarter, summarize them and give them sentiment scores for comparison and aggregation. The result is an index that doesn’t just track stock performance or revenue numbers, but also surfaces the why behind the numbers – the strategic moves, market forces, and consumer trends driving DTC brands up or down. We believe this combination of hard data and AI-driven commentary makes the Yotpo DTC Index uniquely valuable.
Every quarter, we’ll be issuing AI-generated summaries and reports of the main trends we’re seeing (more on the latest findings below), and we’ll send them to everyone who subscribes to the tool – entirely for free. Our goal is to democratize access to these insights and spark a more informed, mutually beneficial conversation across the DTC ecosystem.
Inside the DTC Index: Who’s Included and What It Measures

Let’s talk specifics. The Yotpo DTC Index (“YDTC” for short) is composed of ~40 companies that we consider the most influential and representative of direct-to-consumer commerce today. To be included, a company must be publicly traded (so that there’s transparent data) and must have a significant portion of revenue coming from direct channels (owned eCommerce, owned retail stores, or subscription models – as opposed to purely wholesale or marketplace sales), relative to companies in its industry.
This gave us a mix of:
Digital-Native Brands – Many of which went public in the last 5-6 years. Think of eyewear pioneer Warby Parker, sustainable shoemaker Allbirds, telehealth and wellness brand Hims & Hers, personal care disruptors like Oddity Tech (owner of Il Makiage and SpoiledChild), and others. These are brands that started DTC from day one, built their names through social media and online channels, and later IPO’d. They often still get lumped together as “DTC darlings,” though their fortunes have diverged widely (more on that below).
Established Retail Brands with Major DTC Segments – This includes global apparel and footwear leaders such as Nike and Adidas, which, while not “DTC-only” companies, have transformed their business models in recent years to prioritize direct sales. (Nike’s digital and direct channels now make up roughly half of its revenue, and Adidas similarly generates around 40% from DTC, up from just 20-30% a decade ago – a seismic shift in go-to-market strategy.) We’ve also included Lululemon, a brand that, despite a robust store base, has a huge eCommerce operation and a strong community-driven DTC ethos, and Aritzia, the fashion retailer that has blended boutiques with a booming online business. These companies underscore that DTC is not just a niche for venture-backed startups – it’s now a core strategy for established Fortune 500 brands.
Consumer Product Leaders Embracing DTC – For example, e.l.f. Beauty, the cosmetics brand known for affordable products, sells through retailers but has also built a cult DTC following via its own site and loyalty program – and has been one of the fastest-growing beauty companies in recent years. We also track certain categories like CPG and health where DTC is rising (for instance, Oddity Tech, which is explicitly a DTC beauty player with AI at its core).
Contextual Benchmarks – We included a handful of big retailers who are not considered DTC in parts of the tool (but obviously not into the index itself), to provide reference points for certain views. For instance, when comparing stock performance, it’s insightful to see our DTC Index graphed against the S&P 500 or against a retail-heavy index. In some of our charts within the tool, you can compare YDTC versus indices like the S&P 500, NASDAQ, or S&P Retail ETF – to gauge whether DTC-oriented companies are faring better or worse than the market at large. (Spoiler: at times this year they outperformed, but not consistently.)
The index itself is market-cap weighted, meaning larger companies have a bigger influence on the index’s movement. This approach mirrors major indices like the S&P 500. It also means that the likes of Nike or Lululemon (market caps in the tens of billions) will sway the index more than a small-cap like Allbirds. We chose this weighting to reflect real-world impact – bigger companies matter more to the overall DTC ecosystem by revenue – but in our analysis we also look at median figures and outliers to make sure we’re highlighting the smaller high-growth gems as well. The YDTC index value itself is calculated as if all these companies were components of a single stock index (with a base value set at a certain date in the past).
While you can’t invest directly in YDTC (yet ;)), you can use it to compare against other indices to see how DTC-centric brands as a group are trending. Every quarter, after the dust settles on earnings season, we’ll publish a summary of what we learned. These will cover both the quantitative side and the qualitative insights (e.g. “Most DTC CEOs mentioned improving supply chain costs” or “Many brands cited strength in loyalty program engagement”). We’ll deliver these insights straight to your inbox if you subscribe on the DTC Index page. And of course, the tool itself is live for you to explore at any time: you can dive into the interactive charts and data on the Yotpo DTC Index page.
Key Insights from the Yotpo DTC Index: Q1 – Q3 2025

Looking at the YDTC Index’s performance and the underlying company results through the first nine months of 2025, a few themes jump out:
A Strong Start, Then a Tariff Shock: The year began on a hopeful note for DTC brands. Through Q1 2025, our index of DTC-heavy companies was actually outperforming broader market benchmarks like the S&P 500 in terms of stock performance and growth. It seemed eCommerce was rebounding nicely after a shaky 2024. However, spring brought new headwinds – notably rumors of sweeping tariffs that rattled the retail sector. On April 2, 2025 (what some in the industry wryly dubbed “Liberation Day”), news of impending tariffs sparked a sharp market selloff, and DTC stocks were hit especially hard. The YDTC Index had one of its steepest single-day drops on that date. Since then, it has struggled to regain its early-year momentum, lagging behind the S&P 500 in subsequent months. In short, DTC eCommerce went from leading the pack to playing catch-up after that tariff scare. (Notably, many brands began factoring the tariff impact into their guidance, and investors grew skittish about rising costs – a theme that kept DTC valuations subdued over the summer).
Modest Growth for Most, But Standout Winners Exist: Based on the latest earnings, the median company in the Yotpo DTC Index has grown revenue roughly 3% year-to-date in 2025 – a tepid single-digit pace that underscores the challenging environment. Many brands are essentially flat or only slightly up versus last year. Yet, a handful of stars are bucking the trend with explosive growth. For example, e.l.f. Beauty reported a 28% net sales increase in fiscal 2025 – building on its hot streak as a value-priced cosmetics brand riding high on social media buzz. Canadian fashion retailer Aritzia stunned with nearly 38% revenue growth in its latest quarter (Q4 FY2025), as its expansion into the U.S. market gained traction. Digital-native beauty innovator Oddity Tech posted 26% year-over-year sales growth through the first nine months of 2025, and telehealth platform Hims & Hers saw revenue surge ~49 – 73% in recent quarters, capitalizing on strong subscriber gains and new product offerings. These outliers prove that high growth is still achievable in DTC – but it’s concentrated in brands with unique product-market fit or exceptional execution.
Efficiency and Profitability are Front and Center: One common thread in earnings calls this year is a near-obsessive focus on operational excellence, cost control, and profitability. After years of “growth at all costs” mentality, DTC brands big and small have shifted to proving they can be financially sustainable. Investors, frankly, have been rewarding companies that show they can control their own destiny (i.e. generate profit or at least shrink losses), and punishing those that haven’t adjusted. For example, Warby Parker – a company in our index often compared with Allbirds as a fellow “former DTC darling” – has managed to keep growing while also improving margins and avoiding heavy losses. In Q3 2025, Warby Parker’s revenue jumped 15.2% and active customers grew ~9%, and importantly, the company achieved a profitable quarter with expanding EBITDA, thanks to initiatives like in-house lens labs and disciplined marketing spend. Its stock and investor sentiment have responded favorably to these “sustainable growth” signals. In contrast, Allbirds (to continue that comparison) saw revenues plummet over 20% and is still in the red, so it’s been harshly punished in the market (their stock hit all-time lows and faces Nasdaq delisting risk). The lesson is clear across the board: DTC brands are being evaluated not just on growth, but on how efficiently and profitably they can deliver that growth. Our AI Topic Analysis shows “Gross margins”, “inventory levels”, and “ROI on marketing spend” are under the microscope across the board. Many index companies have responded by slashing marketing budgets, optimizing fulfillment costs, and tightening up inventory. The era of endless customer acquisition burn is over – and the era of disciplined DTC is here.
Diversified Revenue Streams Win Favor: Another insight from our analysis is that financial markets are rewarding companies finding creative new revenue streams or channels, especially those that leverage omnichannel strategies. In other words, brands that aren’t just reliant on their DTC website, but can grow through stores, partnerships, or new product lines, are seeing a boost. A case in point is Warby Parker (again) – not only has it been expanding its own retail stores (over 300 and counting), but it struck a notable partnership with Target this year. Warby Parker opened its first shop-in-shop locations inside Target stores in 2025, bringing Warby’s eyewear and even eye-exam services to Target shoppers. This move gives Warby access to new customers in a high-foot-traffic environment and creates an additional revenue channel (all while Target benefits from offering a trendy brand in-store). Investors have viewed such partnerships as smart, accretive moves that extend a DTC brand’s reach. Similarly, Lululemon – known for its community-driven stores and DTC ethos – has leaned heavily into international expansion, notably in China. That’s paying off: China has been Lululemon’s standout growth market, with revenues there projected to jump 25% this year, even as North American sales flatten out. We’ve seen other examples too: some digitally-native brands are entering wholesale/retail partnerships (hims & hers, for instance, selling through retail pharmacy chains in addition to DTC), or launching B2B divisions, or expanding into new product categories (Oddity’s telehealth launch, etc.). The big picture: 2025’s winners are often those proving they can grow across channels (while keeping their brand identity) – online, offline, domestic, international – rather than depending on a single source of revenue.
Affordable Luxury and the ‘Lipstick Effect’: Amid inflation and tightened wallets, consumers haven’t stopped spending – but they have become more choosy, gravitating towards what economists call the “lipstick effect.” This concept is the tendency for consumers to splurge on small affordable luxuries in tough times (like a $10 lipstick) instead of expensive big-ticket items. We’re seeing this play out in the DTC Index. Categories like beauty, self-care, and accessible luxury are shining. For example, e.l.f. Beauty’s stellar growth suggests that shoppers are treating themselves to $6 lip glosses and $12 primers as little pick-me-ups, even if they’re avoiding higher-priced prestige cosmetics. The “affordable indulgence” trend is evident elsewhere too – jewelry and fashion jewelry DTC brands have noted steady demand, and even sneaker sales at the premium end have been robust as some consumers opt for a fresh pair of stylish shoes over, say, a costly vacation. This shift in consumer behavior – spending on feel-good, lower-cost treats while delaying larger purchases – has benefited a subset of DTC brands. It’s no coincidence that makeup sales historically rise in recessions (hence the lipstick index nickname). In 2025, we’d categorize the market as having a “lipstick effect” flavor: brands offering quality and little luxuries at reasonable price points are dominating. On the flip side, DTC brands selling high-priced durable goods have had a tougher go; for instance, those in luxury apparel (LVMH) or home goods have seen softer results as consumers pull back on big expenses.
Pricing Power and DTC Expansion to Offset Costs: Facing rising costs (from product inflation to higher import tariffs), many DTC brands have taken the only sensible route: raise prices and optimize channel mix. Our research found that an overwhelming majority of eCommerce brands are not shy about price increases in 2025. According to one industry survey, 87% of online merchants said they have raised U.S. prices to counteract tariff impacts this year (passportglobal.com). DTC brands, in particular, often have a bit more pricing power because of their brand loyalty and the direct relationship with customers. We saw companies selectively upping prices on best-selling items or new launches to protect their margins. Additionally, many brands doubled down on their DTC channels (own website and stores) as a margin lever. Many brands encouraged more customers to shop direct through loyalty perks, exclusive products on their site, or expanding physical retail presences. For some companies, expanding DTC meant opening more brick-and-mortar stores where they control the full sale (as seen with Warby, Allbirds, and others continuing to open stores where economics make sense). For others, it meant investing in their eCommerce tech and marketing to drive more traffic to their own site versus marketplaces. And thus far, consumers seem to be stomaching the moderate price hikes, especially when communicated as improvements or bundled with added value. Of course, there’s a limit to this – too high and demand drops – so brands are walking a fine line, especially as historical stock runs out and more ‘tariff’ hit goods enter the market. But the ability to nudge prices up (and frankly, the necessity to do so because of inflation and tariffs) has been a defining feature of 2025’s DTC playbook.
Looking Ahead: Join Us in Shaping the DTC Index

As we launch the Yotpo DTC Index, we do so with a ton of excitement and a spirit of collaboration. This is just version 1.0 – with your feedback, we plan to continuously evolve the tool to make it even more insightful and user-friendly.
In the coming quarters, expect new features like interactive comparisons (want to compare a specific subset of brands? or see DTC index performance ex-Nike/Adidas? let us know!), deeper dives into specific sectors (e.g. beauty DTC vs apparel DTC), and more granular KPI tracking beyond just stock prices and revenue. We’ll also be refining our AI summaries to get ever closer to the “so what” behind the data – our aim is to eventually provide tailored insights for different roles (what a CMO cares about might differ from what an investor cares about, and we’d love to surface both).
For now, we invite you to explore the index yourself – check it out, play with the charts, and see how your favorite DTC brands are faring. You can find it at Yotpo.com/DTC-Index (no login required). If you’re as nerdy about eCommerce trends as we are, consider subscribing on that page to get the quarterly insights email – again, it’s free, and it’ll ensure you don’t miss the latest analysis we put out. At Yotpo, our mission has always been to help eCommerce brands not just survive, but thrive. We do it through our products – helping you build customer loyalty, leverage UGC, and create seamless shopping experiences – and now we’re doing it through data and thought leadership as well.
The DTC Index is an extension of that mission: giving back knowledge to the community that has given us so much.
We hope it empowers you to make more informed strategic decisions and maybe sparks some new ideas for growth. Thank you for reading this far and for being part of the journey. The future of DTC commerce will be shaped by those who understand the trends and adapt quickly – and we’re thrilled to be on that journey with you.
As the saying goes, knowledge is power, and with the Yotpo DTC Index, we aim to put a bit more of that power in your hands. Happy scaling, and see you in the data!
FAQs

What is the Yotpo DTC Index?
The Yotpo DTC Index (“YDTC”) is a benchmark and insight tool composed of ~40 public companies with significant direct-to-consumer operations. It combines financial data with AI-generated insights from earnings call transcripts and analyst commentary.
Who is it for?
The Index is designed for anyone invested in the DTC space, including operators, marketers, founders, consultants, and members of the broader eCommerce ecosystem.
How was the Index built?
The Index was built using AI-native tools such as ChatGPT, Gemini, Lovable, and Claude, along with no-code automation platforms like n8n, a Supabase database, and Synthesia for video creation. It was developed without engineering resources, as an AI co-pilot project.
Where does the data come from?
The Index uses financial data APIs (via FMP) to pull stock prices, market caps, revenue growth rates, and other financial metrics. It also uses AI to extract themes and sentiment from earnings call transcripts and analyst commentary.
How is the Index calculated?
The Index is market-cap weighted, similar to major indices like the S&P 500. Larger companies have a greater impact on movement. The Index value is calculated as if all included companies were components of one stock index.
Which companies are included?
The Index includes a mix of:
- Digital-native DTC brands (e.g., Warby Parker, Allbirds, Hims & Hers, Oddity Tech)
- Established retailers with large DTC segments (e.g., Nike, Adidas, Lululemon, Aritzia)
- Consumer product companies with strong DTC components (e.g., e.l.f. Beauty)Companies must be public and have meaningful revenue from direct channels relative to their industry.
Can I invest in the Yotpo DTC Index?
No. The Index is a benchmark computed for insights and is not an investable security.
How often is it updated?
The Index is updated each earnings cycle, with AI-generated summaries published every quarter after all companies have reported. Users can subscribe on the DTC Index page to receive these insights via email.
What types of insights does the Index surface?
The Index highlights themes mentioned by company leadership and analysts during earnings discussions – for example:
- Tariff impacts
- Revenue growth trends
- Operational efficiency
- Profitability and cost controls
- Diversified revenue strategies
- Consumer behavior patterns like the “lipstick effect”
How can I provide feedback or request features?
There is a feedback form within the tool where users can suggest metrics, features, or improvements. The team plans to refine and expand the Index based on community input.
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        return analytics
        }
        };
        for (var e = 0; e < analytics.methods.length; e++) {
            var key=analytics.methods[e];
            analytics[key]=analytics.factory(key)
            }
            analytics.load=function(key, e) {
            var t=document.createElement("script");
            t.type="text/javascript" ;
            t.async=!0;
            t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js" ;
            var n=document.getElementsByTagName("script")[0];
            n.parentNode.insertBefore(t, n);
            analytics._loadOptions=e
            };
            analytics._writeKey=SEGMENT_API_KEY;
            analytics.SNIPPET_VERSION="4.15.2" ;
            analytics.load(SEGMENT_API_KEY, {
            integrations: { 'FullStory' : false, 'Appcues' : false,
            }
            });
            analytics.ready(function() {
            window.redcross=Object.assign({}, window.analytics);

            window.redcross.track=function(event, properties, options, callback) {
            console.log('redcross.track: ', event, properties, options);

                            if (!properties.hasOwnProperty(' url')) properties.url=window.location.href;
            if (!properties.hasOwnProperty('path')) properties.path=window.location.pathname;
            if (!properties.hasOwnProperty('source')) properties.source='Yotpo'
            if (!properties.hasOwnProperty('originalSource')) properties.originalSource='Yotpo'
            if (!properties.hasOwnProperty('owner')) properties.owner='Growth Marketing'
            if (!properties.hasOwnProperty('device')) properties.device=device();

            // Add affiliate click_id if available
            if (typeof window.getAffiliateClickId==='function' ) {
            var clickId=window.getAffiliateClickId();
            if (clickId) {
            properties.click_id=clickId;
            }
            }

            window.analytics.track(event, properties, options, callback);
            }

            window.redcross.page=function(event, properties) {
            function trackAnalyticsEvent() {
            console.log('redcross.page: ', event, properties);

                                if (!properties.hasOwnProperty(' device')) properties.device=device();
            if (!properties.hasOwnProperty('userAgent')) properties.userAgent=navigator.userAgent;
            if (window.current_form==1282) {
            if (window.current_form==1282) {
            properties.title='Request a Demo | Yotpo ' ;
            }
            }
            /**
            * Check if the user came from different website (like shopify)
            * If so:
            * 1. check if the originalReferrer is already set on sessionStorage and pass it
            * 2. if not, set it on sessionStorage only if the referrer is not the same as the current website and pass it
            */
            var originalReferrer='' ;
            var originalReferrerFromStorage=sessionStorage.getItem('original_referrer');
            if (originalReferrerFromStorage) {
            originalReferrer=originalReferrerFromStorage;
            } else {
            originalReferrer=document.referrer;
            if (originalReferrer.indexOf('yotpo.com')===-1) {
            sessionStorage.setItem('original_referrer', originalReferrer);
            }
            }
            properties.originalReferrer=originalReferrer;

            let pageIdSessionVariation=localStorage.getItem("currentPageId");
            let variation="" ;

            if (pageIdSessionVariation==="171493" ) { //pricing (us)
            variation="variation-B" ;
            } else if (pageIdSessionVariation==="171448" ) { // pricing (not us)
            variation="variation-A" ;
            }

            let pricingEventTracked=false;
            //pricing ab test - Banner
            async function trackPricingEvents() {

            if (window.location.pathname.includes('/pricing/') && !pricingEventTracked) {
            // Handle page variation logic
            if (pageIdSessionVariation !==null && pageIdSessionVariation !==undefined) {
            properties.pageVariation=variation;
            }

            // Get the last part of the URL after the hash (#) and set the productTab property
            const lastSegment=window.location.hash.split('/').pop() || "reviews-ugc" ;
            properties.productTab=lastSegment; // // Perform any asynchronous actions (e.g., send data to an analytics service)
            console.log('Tracking Pricing Event');
            pricingEventTracked=true;
            }

            }
            trackPricingEvents();
            //END of pricing Test

            //REVIEWS page AB test
            if (window.location.pathname.includes('/platform/reviews')) {
            properties.pageVariation='Ver A - Original Reviews Page' ;
            }
            if (window.location.pathname.includes('/platform/reviews-b')) {
            properties.pageVariation='Ver B - New Reviews Page' ;
            }

            //BFCM A/B test
            if (window.location.pathname.includes('/bfcm-on-tour/')) {
            if (document.body.classList.contains('--ver-2-a')) {
            properties.pageVariation='Ver A - Original BFCM Lobby' ;
            } else if (document.body.classList.contains('--ver-2-b')) {
            properties.pageVariation='Ver B - New BFCM Lobby with CTA' ;
            }
            }

            //Shoppers Have Prompted A/B test
            if (window.location.pathname.includes('/shoppers-have-prompted/')) {
            if (document.querySelector('.shoppers-have-prompted-lobby').classList.contains('--ver-a')) {
            properties.pageVariation='Ver A - lobby with LLM' ;
            } else if (document.querySelector('.shoppers-have-prompted-lobby').classList.contains('--ver-b')) {
            properties.pageVariation='Ver B - lobby without LLM ' ;
            }
            }

            // Homepage Brands Logo A/B Test (EMEA/APAC regional logos)
            if (window.location.pathname==='/' ) {
            var brandsTestVariation=null;

            // Check global test object first (set by page-home_v2.js)
            if (window.brandsLogoTest && window.brandsLogoTest.active) {
            if (window.brandsLogoTest.variation==='variant' ) {
            brandsTestVariation='Variation B: GEO-related logos' ;
            } else {
            // Control group OR non-EMEA/APAC regions (including UNKNOWN)
            // All see original logos
            brandsTestVariation='Variation A: Original logos' ;
            }
            }
            // Fallback to body classes if object not set yet
            else if (document.body.classList.contains('brands-logo-variant')) {
            brandsTestVariation='Variation B: GEO-related logos' ;
            } else if (document.body.classList.contains('brands-logo-control')) {
            brandsTestVariation='Variation A: Original logos' ;
            }

            if (brandsTestVariation) {
            properties.pageVariation=brandsTestVariation;
            }
            }

            //check if body has class "ab-test-variation" for homepage header text test
            // if (window.location.pathname==='/' ) {
            // if (document.body.classList.contains('ab-test-variation-A')) {
            // properties.pageVariation='Ver A - Smarter marketing' ;
            // } else if (document.body.classList.contains('ab-test-variation-B')) {
            // properties.pageVariation='Ver B - Real revenue growth' ;
            // } else if (document.body.classList.contains('ab-test-variation-C')) {
            // properties.pageVariation="Ver C - Don't settle" ;
            // }
            // }

            //if url contains "utm_btntext" or/and "utm_segment" add it to the properties
            var urlParams=new URLSearchParams(window.location.search);
            if (urlParams.has('utm_btntext')) {
            properties.utm_btntext=urlParams.get('utm_btntext');
            }
            if (urlParams.has('utm_segment')) {
            properties.utm_segment=urlParams.get('utm_segment');
            }

            // Add loyalty platform page A/B test tracking - COMMENTED OUT
            // if (window.location.pathname.includes('/platform/loyalty/')) {
            // properties.pageVariation=window.pageVariation;
            // }

            // Add affiliate click_id if available
            if (typeof window.getAffiliateClickId==='function' ) {
            var clickId=window.getAffiliateClickId();
            if (clickId) {
            properties.click_id=clickId;
            }
            }

            window.analytics.page(event, properties);
            }

            // Flag to prevent double execution
            var pageEventFired=false;

            // Function to fire page event, with homepage brands test check
            function firePageEvent() {
            if (pageEventFired) return;

            // On homepage, wait for brands logo test to be ready
            if (window.location.pathname==='/' ) {
            // If brandsLogoTest is already set, fire immediately
            if (window.brandsLogoTest) {
            pageEventFired=true;
            trackAnalyticsEvent();
            return;
            }

            // Otherwise, wait for the brandsLogoTestReady event
            var brandsTestTimeout;
            var geoLocationTimeout;

            var brandsTestHandler=function(e) {
            if (pageEventFired) return;
            clearTimeout(brandsTestTimeout);
            clearTimeout(geoLocationTimeout);
            document.removeEventListener('brandsLogoTestReady', brandsTestHandler);
            document.removeEventListener('geoLocationDetected', geoLocationHandler);
            pageEventFired=true;
            trackAnalyticsEvent();
            };

            // Also listen for geoLocationDetected as a backup
            // (brandsLogoTest will be set shortly after geo is detected)
            var geoLocationHandler=function(e) {
            // Give brands test a moment to process
            setTimeout(function() {
            if (pageEventFired) return;
            if (window.brandsLogoTest) {
            clearTimeout(brandsTestTimeout);
            clearTimeout(geoLocationTimeout);
            document.removeEventListener('brandsLogoTestReady', brandsTestHandler);
            document.removeEventListener('geoLocationDetected', geoLocationHandler);
            pageEventFired=true;
            trackAnalyticsEvent();
            }
            }, 100);
            };

            document.addEventListener('brandsLogoTestReady', brandsTestHandler);
            document.addEventListener('geoLocationDetected', geoLocationHandler);

            // Fallback timeout (8 seconds) in case geo-location is very slow
            brandsTestTimeout=setTimeout(function() {
            if (pageEventFired) return;
            document.removeEventListener('brandsLogoTestReady', brandsTestHandler);
            document.removeEventListener('geoLocationDetected', geoLocationHandler);
            pageEventFired=true;
            trackAnalyticsEvent();
            }, 8000);
            } else {
            // Non-homepage: fire immediately
            pageEventFired=true;
            trackAnalyticsEvent();
            }
            }

            // Observe body class changes
            const observer=new MutationObserver((mutationsList, observer)=> {
            if (pageEventFired) return;
            for (const mutation of mutationsList) {
            if (mutation.attributeName === "class") {
            if (
            document.body.classList.contains("top-menu-version-A") ||
            document.body.classList.contains("top-menu-version-B")
            ) {
            observer.disconnect();
            firePageEvent();
            }
            }
            }
            });

            // Start observing body class changes
            observer.observe(document.body, {
            attributes: true,
            attributeFilter: ["class"]
            });

            // If class is already set (e.g., user refreshes), fire immediately
            if (
            !pageEventFired &&
            (document.body.classList.contains("top-menu-version-A") ||
            document.body.classList.contains("top-menu-version-B"))
            ) {
            observer.disconnect();
            firePageEvent();
            }
            };

            function device() {
            var ua = navigator.userAgent;
            if (/(tablet|ipad|playbook|silk)|(android(?!.*mobi))/i.test(ua)) return "tablet";
            if (/Mobile|iP(hone|od)|Android|BlackBerry|IEMobile|Kindle|Silk-Accelerated|(hpw|web)OS|Opera M(obi|ini)/.test(ua)) return "mobile";
            return "desktop";
            }

            redCrossPageView();

            // Listen for Segment events
            window.analytics.on('track', function(event, properties) {
            // Map Segment event properties to DataLayer variables
            var eventProps = {};
            // Map the Segment event name to the DataLayer 'event' variable
            eventProps.event = event;
            if (properties) {
            // If properties exist, map them to eventProps
            for (var prop in properties) {
            eventProps[prop] = properties[prop];
            }
            }
            // Push the eventProps to the DataLayer
            window.dataLayer = window.dataLayer || [];
            window.dataLayer.push(eventProps);
            });

            })
            }
            }();
            </script>
            <!-- END SEGMENT -->

            <!-- AMPLITUDE SESSION REPLAY - TEMPORARILY DISABLED -->
                        <!-- END AMPLITUDE SESSION REPLAY -->

            <!-- CHILIPIPER -->
            <script src="https://js.chilipiper.com/marketing.js" type="text/javascript" async></script>
            <!-- END CHILIPIPER -->

            <script>
                /**
                 * For any request coming from our frontend, add the wp_rest_nonce to the request
                 */
                XMLHttpRequest.prototype.origOpen = XMLHttpRequest.prototype.open;
                XMLHttpRequest.prototype.open = function() {
                    if (arguments[1].indexOf('warehouse/v1') > -1) {
                        var res = this.origOpen.apply(this, arguments);
                        this.setRequestHeader('YP-Nonce', localize_script.nonce);
                        return res;
                    } else {
                        return this.origOpen.apply(this, arguments);
                    }

                };
            </script>

            <!-- TRANSLATIONS -->
            <script>
                var hs_translations = [{"original":"First Name*","translate":""},{"original":"Last Name*","translate":""},{"original":"Business Email*","translate":""},{"original":"Your Business Email*","translate":""},{"original":"Website URL*","translate":""},{"original":"Please keep me updated with news and promotions from Yotpo","translate":""},{"original":"Full name*","translate":""},{"original":"Submit","translate":""},{"original":"*Terms and Conditions Apply. <a target=\"_blank\" href=\"\/terms-of-service\/\">Click here<\/a>\u00a0to view the full T&Cs.","translate":""},{"original":"Business email*","translate":""},{"original":"Phone number*","translate":""},{"original":"Your business email*","translate":""},{"original":"Monthly orders*","translate":""},{"original":"E-commerce platform*","translate":""},{"original":"Which Yotpo products are you exploring?","translate":""},{"original":"Request a demo","translate":""},{"original":"Platform not listed","translate":""},{"original":"Custom build website","translate":""},{"original":"Pre-launch","translate":""},{"original":"I'm an agency","translate":""},{"original":"Please enter a valid email, such as email@example.com","translate":""},{"original":"Please enter your full name","translate":""},{"original":"Please enter a valid domain, such as example.com","translate":""},{"original":"Must be a phone number. 503-555-1212","translate":""},{"original":"Please select your monthly order volume","translate":""},{"original":"Please select your platform","translate":""},{"original":"Please select one or more products","translate":""},{"original":"Your information will be treated in accordance with our <a href=\"\/privacy-policy\" target=\"_blank\">Privacy Policy<\/a>","translate":""},{"original":"Search","translate":""},{"original":"Loyalty & Referrals","translate":""},{"original":"Email","translate":""},{"original":"Reviews & UGC","translate":""},{"original":"Get a demo","translate":""},{"original":"Subscribe","translate":""}];
            </script>
            <!-- END TRANSLATIONS -->

        	<script>
		function redCrossPageView() {
			redcross.page('Yotpo', {postType: 'post', pageTitle: 'Yotpo DTC Index: A New Benchmark for Direct-to-Consumer Brands',url: 'https://www.yotpo.com/blog/yotpo-dtc-index/',path: '/blog/yotpo-dtc-index/'});		}
	</script>
	<script>
		//Hubspot form tracking
		function updateHubSpotFormValues(formId, values) {
			// var form = window.hubspot.form.api.getForm(formId);
			var formElem = document.querySelector('form[data-form-id="' + formId + '"]');
			if (!formElem) {
				console.warn('Form not found');
				return;
			}

			for (var key in values) {
				if (values.hasOwnProperty(key)) {
					var inputElem = formElem.querySelector('[name="' + key + '"]');
					if (inputElem) {
						inputElem.value = values[key];
						//focusin event is required to trigger hubspot form validation
						// inputElem.dispatchEvent(new Event('input', {
						// 	bubbles: true
						// }));
					} else {
						// console.warn('Input field not found for key:', key);
					}
				}
			}
		}

		function handleFormReady(formId) {
			var came_from = getParameterByName('came_from');
			var page_t = getParameterByName('page_title');

			let initialValues = {
				'email': getParameterByName('mail'),
				'domain__c': getParameterByName('domain'),
				'firstname': getParameterByName('fn'),
				'lastname': getParameterByName('ln'),
				'phone': getParameterByName('phone'),
				'caseId__c': getParameterByName('caseid'),
				'GCLID__c': getParameterByName('gclid') || getParameterByName('utm_gclid'),

			};

			if (came_from !== '') {
				if (came_from.indexOf('_blog') != -1) {
					initialValues['utm_source__c'] = 'blog';
					initialValues['utm_medium__c'] = 'link';
					initialValues['utm_campaign__c'] = 'Yotpo_DTC_Index:_A_New_Benchmark_for_Direct-to-Consumer_Brands - ' + came_from;
					initialValues['UTM_Content__c'] = page_t;
				} else {
					initialValues['utm_source__c'] = 'Yotpo.com';
					initialValues['utm_medium__c'] = 'link';
					initialValues['utm_campaign__c'] = 'Yotpo_DTC_Index:_A_New_Benchmark_for_Direct-to-Consumer_Brands - ' + came_from;
				}
			} else {
				if (document.URL.indexOf('/blog/') != -1) {
					initialValues['utm_source__c'] = 'blog';
					initialValues['utm_medium__c'] = 'link';
					initialValues['utm_campaign__c'] = 'Yotpo_DTC_Index:_A_New_Benchmark_for_Direct-to-Consumer_Brands';
					initialValues['UTM_Content__c'] = page_t;
				} else {
					if (document.URL.indexOf('utm_campaign') == -1) {
						initialValues['utm_campaign__c'] = 'Yotpo_DTC_Index:_A_New_Benchmark_for_Direct-to-Consumer_Brands';
					}
					if (document.URL.indexOf('utm_source') == -1) {
						initialValues['utm_source__c'] = 'Yotpo.com';
					}
				}
			}

			if (213937 == 17735) {
				var agency = getParameterByName('agency');
				initialValues['referrerToken'] = agency;
			}

			if (document.URL.indexOf('/integrations/') != -1) {
				initialValues['utm_campaign__c'] = 'integrations_Yotpo_DTC_Index:_A_New_Benchmark_for_Direct-to-Consumer_Brands';
				initialValues['referrerToken'] = 'Yotpo_DTC_Index:_A_New_Benchmark_for_Direct-to-Consumer_Brands';
			}

			updateHubSpotFormValues(formId, initialValues);
		}

		function handleBeforeFormSubmit(formId, formData) {
			var list = ['display', 'directory', 'cpc', 'cpl', 'media', 'banners', 'outbound_email'];
			var utm_medium = getParameterByName('utm_medium');

			var updatedValues = {
				url: document.URL,
				path: location.pathname,
				title: 'Yotpo_DTC_Index:_A_New_Benchmark_for_Direct-to-Consumer_Brands',
				originalSource: 'Yotpo',
				hubspotFormId: formId
			};

			// Fallback method if the form element is not provided
			var formElems = document.querySelectorAll('[id^="hsForm_' + formId + '"]');
			console.log('All matching forms:', formElems);

			// Try to find the active form (the one that's currently being submitted)
			var activeForm = Array.from(formElems).find(form => {
				return form.querySelector(':focus') !== null;
			});

			if (activeForm) {
				console.log('Active form found:', activeForm);
				updatedValues['btnLocation'] = activeForm.dataset.location || '';
			} else {
				console.log('Could not identify the submitted form');
			}



			var formElemIDMarketingCalendar = document.querySelector('[id^="hsForm_' + formId + '_marketing-calendar-form"]');
			if (formElemIDMarketingCalendar) {

				var formLocation = formElemIDMarketingCalendar.dataset.location;
				if (formLocation) {
					updatedValues['btnLocation'] = formLocation;
				}
			}


			if (213937 == 20503) {
				var industry = $('.current_industry').attr('id');
				updatedValues['rOICategoryClicked'] = industry;
			}

			for (i = 0; i < list.length; i++) {
				if (utm_medium.indexOf(list[i]) !== -1) {
					updatedValues['LeadSource'] = 'Acquisition';
				}
			}

			if (typeof redcross !== 'undefined') {
				var segment_id = '';
				segment_id = redcross.user().anonymousId();
				updatedValues['segment_id__c'] = segment_id;
			}

			if (formId === 'aa5f43b1-3616-403e-b0af-07ffdeb8d05f') {
				updatedValues['formFieldformCategory'] = 'Demo Request';
			}
			if (formId === '7668c16d-0032-450f-b204-9d9e820a910e') {
				updatedValues['formFieldformCategory'] = 'Qualification';
				updatedValues['formFieldformName'] = 'Qualification Form';
			}

			//for segment event names are changed to align with marketo names
			const keyMappings = {
				firstname: 'formFieldFirstName',
				lastname: 'formFieldLastName',
				domain__c: 'formFieldDomain__c',
				country_phone_code: 'formFieldcountryPhoneCode',
				phone: 'formFieldrADPhoneNumber',
				utm_content__c: 'formFieldUTM_Content__c',
				utm_term__c: 'formFieldUTM_Term__c',
				segment_id__c: 'formFieldSegment_ID__c',
				form_name: 'formFieldformName',
				email: 'formFieldEmail',
				hubspot__estimated_monthly_orders: 'formFieldEstimated_of_Orders__c',
				interested_in_reviews__c: 'formFieldqualificationQuestionReviewsandRatings',
				interested_in_loyalty__c: 'formFieldqualificationQuestionLoyaltyandReferrals'
				// interested_in_subscription__c: 'formFieldInterested_in_Subscription__c',
			};

			const booleanOrEmptyFields = [
				'interested_in_reviews__c',
				'interested_in_loyalty__c'
				// 'interested_in_subscription__c',
			];

			formData.forEach(function(field) {
				var key = field.name;
				var value = field.value;

				// Convert boolean or empty values to 'yes' or 'no' for specified fields
				if (booleanOrEmptyFields.includes(key)) {
					value = value === true ? 'yes' : (!value ? 'no' : value);
				}

				// Exclude certain fields
				if (key !== 'munchkinId' && key !== 'formid') {
					var mappedKey = keyMappings[key] || 'formField' + key;
					updatedValues[mappedKey] = value;
					// Special handling for email
					if (key === 'email' && formId === 'b5ebaa99-f436-4ce4-ac53-db7180c7f53c') {
						updatedValues['formFieldEmail'] = emailFromFirstForm || value;
					}
				}

			});

			updateHubSpotFormValues(formId, updatedValues);

			let originalReferrer = '';
			let originalReferrerFromStorage = sessionStorage.getItem('original_referrer');
			if (originalReferrerFromStorage) {
				originalReferrer = originalReferrerFromStorage;
			} else {
				originalReferrer = document.referrer;
				if (originalReferrer.indexOf('yotpo.com') === -1) {
					sessionStorage.setItem('original_referrer', originalReferrer);
				}
			}
			updatedValues['originalReferrer'] = originalReferrer;

			//US country or other country in pricing
			let pageIdSessionVariation = sessionStorage.getItem("pageID");
			let variation = "";
			if (pageIdSessionVariation !== null && pageIdSessionVariation !== undefined) {
				if ((pageIdSessionVariation === "117182") || (pageIdSessionVariation === "126362")) {
					variation = "variation-B";
				} else if ((pageIdSessionVariation === "116790") || (pageIdSessionVariation === "126051")) {
					variation = "variation-A";
				}
			}
			if (pageIdSessionVariation !== null && pageIdSessionVariation !== undefined) {
				updatedValues['pageVariation'] = variation;
			}



			const pricingLastUrl = localStorage.getItem('pricingLastUrl');
			const referrerContainsPricing = document.referrer.includes('pricing');

			if (pricingLastUrl && referrerContainsPricing) {
				const lastRefferer = document.referrer + '#' + pricingLastUrl;
				updatedValues['lastRefferer'] = lastRefferer;
				console.log('lastRefferer', lastRefferer);
			}


			if (typeof redcross !== 'undefined') {
				redcross.track('Form Submitted', updatedValues);
			}
			window.dataLayer = window.dataLayer || [];
			window.dataLayer.push({
				'event': 'formSubmissionSuccess',
				'formId': formId,
				'form_feilds': updatedValues
			});
		}
		//Hubspot form tracking end

		function passUtmParams($form, ctx) {
			var came_from = getParameterByName('came_from');
			var page_t = getParameterByName('page_title');
			var list = ['display', 'directory', 'cpc', 'cpl', 'media', 'banners', 'outbound_email'];
			var utm_medium = getParameterByName('utm_medium');
			$form.vals({
				'GCLID__c': getParameterByName('gclid') || getParameterByName('utm_gclid')
			});
			if (came_from !== '') {
				if (came_from.indexOf('_blog') != -1) {
					$form.vals({
						'utm_source__c': 'blog',
						'utm_medium__c': 'link',
						'utm_campaign__c': 'Yotpo_DTC_Index:_A_New_Benchmark_for_Direct-to-Consumer_Brands - ' + came_from,
						'UTM_Content__c': page_t
					});
				} else {
					$form.vals({
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                    d="M9.98387 8.92565L13.6962 12.6379L14.7569 11.5773L9.98387 6.80427L5.21094 11.5773L6.27159 12.6379L9.98387 8.92565Z"
                    fill="currentColor" />
                </svg>

                <!-- Desktop -->
                <div class="site-header-v2__submenu">
                                      <div class="site-header-v2__submenu-container --c-1 --c" submenu-id="products">
                                              <div class="site-header-v2__submenu-column --products">
                          <div class="site-header-v2__submenu-products">
                                                          <div class="site-header-v2__submenu-column-title">
                                Our Products                              </div>
                            
                                                          <div class="site-header-v2__submenu-products-list">
                                                                  <a
                                    href="/platform/reviews/"
                                    target=""
                                    class="site-header-v2__submenu-products-item global-click-event-tracking"
                                    data-btn-location="Top menu V2"
                                    data-btn-name='(Products) (Products) Reviews &amp; UGC'
                                    data-btn-text="Reviews &amp; UGC"
                                    data-btn-context="/platform/reviews/">
                                    <div class="site-header-v2__submenu-products-item-title">
                                                                              <div class="no-lazy site-header-v2__submenu-products-item-icon site-header-v2-icons--reviews-light"></div>
                                      
                                                                              <div class="site-header-v2__submenu-products-item-name">
                                          Reviews &amp; UGC                                        </div>
                                                                          </div>

                                                                          <div class="site-header-v2__submenu-products-item-description">
                                        Collect and display customer content across the buyer journey                                      </div>
                                                                      </a>
                                                                  <a
                                    href="/platform/loyalty/"
                                    target=""
                                    class="site-header-v2__submenu-products-item global-click-event-tracking"
                                    data-btn-location="Top menu V2"
                                    data-btn-name='(Products) (Products) Loyalty &amp; Referrals'
                                    data-btn-text="Loyalty &amp; Referrals"
                                    data-btn-context="/platform/loyalty/">
                                    <div class="site-header-v2__submenu-products-item-title">
                                                                              <div class="no-lazy site-header-v2__submenu-products-item-icon site-header-v2-icons--loyalty-light"></div>
                                      
                                                                              <div class="site-header-v2__submenu-products-item-name">
                                          Loyalty &amp; Referrals                                        </div>
                                                                          </div>

                                                                          <div class="site-header-v2__submenu-products-item-description">
                                        Create custom-tailored loyalty and referral programs                                      </div>
                                                                      </a>
                                                              </div>
                                                      </div>

                                                      <div class="site-header-v2__submenu-spotlight">
                                                              <div class="site-header-v2__submenu-column-title">
                                  Spotlight                                </div>
                              
                                                              <a
                                  href="/reviews-translations/"
                                  target="_self"
                                  class="site-header-v2__submenu-spotlight-wrapper global-click-event-tracking"
                                  data-btn-location="Top menu V2"
                                  data-btn-name="(Products) Spotlight"
                                  data-btn-text="Reviews Translations"
                                  data-btn-context="/reviews-translations/">
                                  <div class="site-header-v2__submenu-spotlight-title">
                                                                          <div class="site-header-v2__submenu-spotlight-icon">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/08/Spotlight-Icon.png" alt="">
                                      </div>
                                    
                                                                          <div class="site-header-v2__submenu-spotlight-name">
                                        Reviews Translations                                      </div>
                                                                      </div>

                                                                      <div class="site-header-v2__submenu-spotlight-description">
                                      Go global with the reviews you already have and boost conversion with Yotpo translations                                    </div>
                                  
                                                                      <div class="site-header-v2__submenu-spotlight-more site-header-v2-btn site-header-v2-btn--underline site-header-v2-btn--small">
                                      <span>
                                        Learn more
                                        <svg class="site-header-v2-btn__arrow" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
                                          <path d="M9.45215 12.1953L8.56152 11.3203L11.4365 8.44531H1.32715V7.19531H11.4365L8.57715 4.32031L9.45215 3.44531L13.8271 7.82031L9.45215 12.1953Z" fill="#313438"></path>
                                        </svg>
                                      </span>
                                    </div>
                                                                  </a>
                                                          </div>
                                                  </div>
                      
                                              <div class="site-header-v2__submenu-column --links --mobile">
                          <div class="site-header-v2__submenu-links">
                                                          <div class="site-header-v2__submenu-column-title">
                                Explore More                              </div>
                            
                                                          <div class="site-header-v2__submenu-links-list">
                                                                                                      <a href="/integrations/" target="_self" class="site-header-v2__submenu-links-item">
                                      <div class="site-header-v2__submenu-links-item-title">
                                        Integrations
                                                                              </div>
                                    </a>
                                                                                                                                        <a href="/product-releases/" target="_self" class="site-header-v2__submenu-links-item">
                                      <div class="site-header-v2__submenu-links-item-title">
                                        Product releases
                                                                              </div>
                                    </a>
                                                                                                                                        <a href="/ai/" target="_self" class="site-header-v2__submenu-links-item">
                                      <div class="site-header-v2__submenu-links-item-title">
                                        Yotpo AI
                                                                              </div>
                                    </a>
                                                                                                </div>
                                                      </div>
                        </div>
                      
                                              <div class="site-header-v2__submenu-column --integrations">
                                                      <div class="site-header-v2__submenu-integrations">
                                                              <div class="site-header-v2__submenu-column-title">
                                  Integrations                                </div>
                              
                                                              <div class="site-header-v2__submenu-integrations-list">
                                                                                                            <a
                                        target="_self"
                                        href="/integrations/shopify/"
                                        class="site-header-v2__submenu-integrations-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name='(Products) (Integrations) Shopify'
                                        data-btn-context="/integrations/shopify/">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/06/Shopify.svg" alt="Shopify">
                                      </a>
                                                                                                                                                <a
                                        target="_self"
                                        href="/integrations/woocommerce/"
                                        class="site-header-v2__submenu-integrations-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name='(Products) (Integrations) BigCommerce'
                                        data-btn-context="/integrations/woocommerce/">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/06/Woocommerce.svg" alt="BigCommerce">
                                      </a>
                                                                                                                                                <a
                                        target="_self"
                                        href="/integrations/siena/"
                                        class="site-header-v2__submenu-integrations-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name='(Products) (Integrations) Siena AI'
                                        data-btn-context="/integrations/siena/">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/09/Siena-Ai-1.svg" alt="Siena AI">
                                      </a>
                                                                                                                                                <a
                                        target="_self"
                                        href="/integrations/bigcommerce/"
                                        class="site-header-v2__submenu-integrations-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name='(Products) (Integrations) WooCommerce'
                                        data-btn-context="/integrations/bigcommerce/">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/06/Big-Commerce.svg" alt="WooCommerce">
                                      </a>
                                                                                                                                                <a
                                        target="_self"
                                        href="/integrations/google/"
                                        class="site-header-v2__submenu-integrations-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name='(Products) (Integrations) Google'
                                        data-btn-context="/integrations/google/">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/08/google.svg" alt="Google">
                                      </a>
                                                                                                                                                <a
                                        target="_self"
                                        href="/integrations/novel/"
                                        class="site-header-v2__submenu-integrations-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name='(Products) (Integrations) Novel'
                                        data-btn-context="/integrations/novel/">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/09/Novel-1.svg" alt="Novel">
                                      </a>
                                                                                                                                                <a
                                        target="_self"
                                        href="/integrations/tiktok-shop/"
                                        class="site-header-v2__submenu-integrations-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name='(Products) (Integrations) Tiktok shop'
                                        data-btn-context="/integrations/tiktok-shop/">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/08/tiktok.svg" alt="Tiktok shop">
                                      </a>
                                                                                                                                                <a
                                        target="_self"
                                        href="/integrations/adobe-commerce-magento/"
                                        class="site-header-v2__submenu-integrations-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name='(Products) (Integrations) Adobe Commerce (Magento)'
                                        data-btn-context="/integrations/adobe-commerce-magento/">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/08/Adobe-Commerce.svg" alt="Adobe Commerce (Magento)">
                                      </a>
                                                                                                                                                <a
                                        target="_self"
                                        href="/integrations/klaviyo/"
                                        class="site-header-v2__submenu-integrations-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name='(Products) (Integrations) Klaviyo'
                                        data-btn-context="/integrations/klaviyo/">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/06/Klaviyo.svg" alt="Klaviyo">
                                      </a>
                                                                                                                                                <a
                                        target="_self"
                                        href="/integrations/salesforce-commerce-cloud/"
                                        class="site-header-v2__submenu-integrations-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name='(Products) (Integrations) Salesforce Commerce Cloud'
                                        data-btn-context="/integrations/salesforce-commerce-cloud/">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/08/Salesforce-Commerce-Cloud.svg" alt="Salesforce Commerce Cloud">
                                      </a>
                                                                                                                                                <a
                                        target="_self"
                                        href="/integrations/target/"
                                        class="site-header-v2__submenu-integrations-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name='(Products) (Integrations) Target'
                                        data-btn-context="/integrations/target/">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/09/Target-1.svg" alt="Target">
                                      </a>
                                                                                                                                                <a
                                        target="_self"
                                        href="/integrations/tapcart/"
                                        class="site-header-v2__submenu-integrations-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name='(Products) (Integrations) Tapcart'
                                        data-btn-context="/integrations/tapcart/">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/09/Tapcart-1.svg" alt="Tapcart">
                                      </a>
                                                                                                      </div>
                              
                                                              <a
                                  class="site-header-v2__submenu-integrations-more site-header-v2-btn site-header-v2-btn--underline global-click-event-tracking"
                                  href="/integrations/"
                                  target="_self"
                                  data-btn-location="Top menu V2"
                                  data-btn-name="(Products) (Integrations) Integrations Hub"
                                  data-btn-text="Learn more"
                                  data-btn-context="/integrations/">
                                  <span>
                                    Learn more
                                    <svg class="site-header-v2-btn__arrow" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
                                      <path d="M9.45215 12.1953L8.56152 11.3203L11.4365 8.44531H1.32715V7.19531H11.4365L8.57715 4.32031L9.45215 3.44531L13.8271 7.82031L9.45215 12.1953Z" fill="#313438"></path>
                                    </svg>
                                  </span>
                                </a>
                                                          </div>
                          

                        </div>
                      
                                              <div class="site-header-v2__submenu-column --releases">
                          <div class="site-header-v2__submenu-releases">
                                                          <div class="site-header-v2__submenu-column-title">
                                Product Releases                              </div>
                            
                                                          <div class="site-header-v2__submenu-releases-list">
                                <a
                                  href="/product-releases/"
                                  target="_self"
                                  class="site-header-v2__submenu-releases-item global-click-event-tracking"
                                  data-btn-location="Top menu V2"
                                  data-btn-name="(Products) Product Releases Hub"
                                  data-btn-text="See what's new"
                                  data-btn-context="/product-releases/">
                                                                      <div class="site-header-v2__submenu-releases-image">
                                      <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2025/12/Product-Releases-Image-1.png" alt="">
                                    </div>
                                  
                                                                      <div class="site-header-v2__submenu-releases-title">
                                      Discover the latest innovations in Yotpo Reviews & Loyalty                                    </div>
                                  
                                                                      <div class="site-header-v2__submenu-releases-more site-header-v2-btn site-header-v2-btn--underline">
                                      <span>
                                        See what's new
                                        <svg class="site-header-v2-btn__arrow" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
                                          <path d="M9.45215 12.1953L8.56152 11.3203L11.4365 8.44531H1.32715V7.19531H11.4365L8.57715 4.32031L9.45215 3.44531L13.8271 7.82031L9.45215 12.1953Z" fill="#313438"></path>
                                        </svg>
                                      </span>
                                    </div>
                                                                  </a>
                              </div>
                                                      </div>
                        </div>
                                          </div>
                  
                  
                                  </div>
              </span>
                                                <span
                class="site-header-v2__menu-nav-item --dropdown"
                data-text="customers">
                Customers                <svg
                  class="site-header-v2__menu-nav-item-arrow"
                  width="19" height="19"
                  viewBox="0 0 19 19"
                  fill="none"
                  xmlns="http://www.w3.org/2000/svg">
                  <path
                    d="M9.98387 8.92565L13.6962 12.6379L14.7569 11.5773L9.98387 6.80427L5.21094 11.5773L6.27159 12.6379L9.98387 8.92565Z"
                    fill="currentColor" />
                </svg>

                <!-- Desktop -->
                <div class="site-header-v2__submenu">
                  
                                      <div class="site-header-v2__submenu-container --c-2 --c" submenu-id="customers">
                                              <div class="site-header-v2__submenu-column --links">
                          <div class="site-header-v2__submenu-links">
                                                          <div class="site-header-v2__submenu-column-title">
                                Our Customers                              </div>
                            
                                                          <div class="site-header-v2__submenu-links-list">
                                                                                                      <a
                                      href="/case-studies/"
                                      target="_self"
                                      class="site-header-v2__submenu-links-item global-click-event-tracking"
                                      data-btn-location="Top menu V2"
                                      data-btn-name="(Customers) Customer Success"
                                      data-btn-text="Case Studies"
                                      data-btn-context="/case-studies/">
                                      <div class="site-header-v2__submenu-links-item-title">
                                        Case Studies
                                                                              </div>

                                      <div class="site-header-v2__submenu-links-item-description">
                                        Learn how the best brands in eCommerce have found success with Yotpo                                      </div>
                                    </a>
                                                                                                                                        <a
                                      href="/customer-success/"
                                      target="_self"
                                      class="site-header-v2__submenu-links-item global-click-event-tracking"
                                      data-btn-location="Top menu V2"
                                      data-btn-name="(Customers) Customer Success"
                                      data-btn-text="Customer Success"
                                      data-btn-context="/customer-success/">
                                      <div class="site-header-v2__submenu-links-item-title">
                                        Customer Success
                                                                              </div>

                                      <div class="site-header-v2__submenu-links-item-description">
                                        Meet the team that ensures you get the most out of Yotpo                                      </div>
                                    </a>
                                                                                                </div>
                                                      </div>
                        </div>
                      
                      <!-- Case Studies will be rendered by Lit component in header.js -->
                      <div class="site-header-v2__submenu-column --cs"></div>
                    </div>
                  
                                  </div>
              </span>
                                                <a
                href="/pricing/"
                target="_self"
                class="site-header-v2__menu-nav-item --simple global-click-event-tracking"
                data-btn-name="Pricing"
                data-btn-context="/pricing/"
                data-btn-location="Top menu V2">
                Pricing              </a>

                                                <span
                class="site-header-v2__menu-nav-item --dropdown"
                data-text="resources">
                Resources                <svg
                  class="site-header-v2__menu-nav-item-arrow"
                  width="19" height="19"
                  viewBox="0 0 19 19"
                  fill="none"
                  xmlns="http://www.w3.org/2000/svg">
                  <path
                    d="M9.98387 8.92565L13.6962 12.6379L14.7569 11.5773L9.98387 6.80427L5.21094 11.5773L6.27159 12.6379L9.98387 8.92565Z"
                    fill="currentColor" />
                </svg>

                <!-- Desktop -->
                <div class="site-header-v2__submenu">
                  
                  
                                      <div class="site-header-v2__submenu-container --c-3 --c" submenu-id="resources">
                                              <div class="site-header-v2__submenu-column --links">
                          <div class="site-header-v2__submenu-links">
                                                          <div class="site-header-v2__submenu-column-title">
                                Learn                              </div>
                            
                                                          <div class="site-header-v2__submenu-links-list">
                                                                                                      <a
                                      href="/resources/"
                                      target="_self"
                                      class="site-header-v2__submenu-links-item global-click-event-tracking"
                                      data-btn-location="Top menu V2"
                                      data-btn-name="(Resources) (Learn) Resources"
                                      data-btn-text="Resources Hub"
                                      data-btn-context="/resources/">
                                      <div class="site-header-v2__submenu-links-item-title">
                                        Resources Hub
                                                                              </div>

                                                                              <div class="site-header-v2__submenu-links-item-description">
                                          Learn how to drive retention rates through the roof                                        </div>
                                                                          </a>
                                                                                                                                        <a
                                      href="/resources/?page-ebook&#038;type=ebooks-guides"
                                      target="_self"
                                      class="site-header-v2__submenu-links-item global-click-event-tracking"
                                      data-btn-location="Top menu V2"
                                      data-btn-name="(Resources) (Learn) Resources"
                                      data-btn-text="Ebooks & Guides"
                                      data-btn-context="/resources/?page-ebook&type=ebooks-guides">
                                      <div class="site-header-v2__submenu-links-item-title">
                                        Ebooks & Guides
                                                                              </div>

                                                                              <div class="site-header-v2__submenu-links-item-description">
                                          Deep dive into all the essential topics about growth and retention                                        </div>
                                                                          </a>
                                                                                                                                        <a
                                      href="/blog/"
                                      target="_self"
                                      class="site-header-v2__submenu-links-item global-click-event-tracking"
                                      data-btn-location="Top menu V2"
                                      data-btn-name="(Resources) (Learn) Resources"
                                      data-btn-text="Yotpo Blog"
                                      data-btn-context="/blog/">
                                      <div class="site-header-v2__submenu-links-item-title">
                                        Yotpo Blog
                                                                              </div>

                                                                              <div class="site-header-v2__submenu-links-item-description">
                                          Get the latest news and insights from the team at Yotpo                                         </div>
                                                                          </a>
                                                                                                </div>
                                                      </div>
                        </div>
                      
                                              <div class="site-header-v2__submenu-column --highlights">
                          <div class="site-header-v2__submenu-highlights">
                                                          <div class="site-header-v2__submenu-column-title">
                                Highlights                              </div>
                            
                            <div class="site-header-v2__submenu-highlights-list">
                                                              <div class="site-header-v2__submenu-highlights-left">
                                  <a
                                    href="https://commerce-gpt.yotpo.com/"
                                    target="_self"
                                    class="site-header-v2__submenu-highlights-main global-click-event-tracking"
                                    data-btn-location="Top menu V2"
                                    data-btn-name="(Resources) (Highlights) Big visual"
                                    data-btn-text="Get your score"
                                    data-btn-context="https://commerce-gpt.yotpo.com/">
                                                                          <div class="site-header-v2__submenu-highlights-main-image">
                                        <img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2026/01/Highlight-Image-4.png" alt="">
                                      </div>
                                    
                                                                          <div class="site-header-v2__submenu-highlights-main-title">
                                        Check your AI search performance                                      </div>
                                    
                                                                          <button class="site-header-v2__submenu-highlights-main-btn site-header-v2-btn site-header-v2-btn--underline">
                                        <span>
                                          Get your score
                                          <svg class="site-header-v2-btn__arrow" xmlns="http://www.w3.org/2000/svg" width="16" height="16"
                                            viewBox="0 0 16 16" fill="none">
                                            <path
                                              d="M9.45215 12.1953L8.56152 11.3203L11.4365 8.44531H1.32715V7.19531H11.4365L8.57715 4.32031L9.45215 3.44531L13.8271 7.82031L9.45215 12.1953Z"
                                              fill="#313438"></path>
                                          </svg>
                                        </span>
                                      </button>
                                                                      </a>
                                </div>
                              
                                                              <div class="site-header-v2__submenu-highlights-right">
                                                                                                            <a
                                        href="/shoppers-have-prompted/"
                                        target="_self"
                                        class="site-header-v2__submenu-highlights-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name="(Resources) (Highlights) Asset 1"
                                        data-btn-text="The Shoppers Have Prompted "
                                        data-btn-context="/shoppers-have-prompted/">
                                                                                  <div class="site-header-v2__submenu-highlights-item-image">
                                            <img class="no-lazy --default" src="https://www.yotpo.com/wp-content/uploads/2026/02/commerceGPT-1.png" alt="">
                                            <img class="no-lazy --hover" src="https://www.yotpo.com/wp-content/uploads/2026/02/commerceGPT-hover-1.png" alt="">
                                          </div>
                                        
                                                                                  <div class="site-header-v2__submenu-highlights-item-title">
                                            80+ trends shaping AI-led shopping in 2026                                          </div>
                                                                              </a>
                                                                                                                                                <a
                                        href="/affiliate-program/"
                                        target="_self"
                                        class="site-header-v2__submenu-highlights-item global-click-event-tracking"
                                        data-btn-location="Top menu V2"
                                        data-btn-name="(Resources) (Highlights) Asset 2"
                                        data-btn-text="Affiliate Program"
                                        data-btn-context="/affiliate-program/">
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                        <h1>Yotpo DTC Index: A New Benchmark for Direct-to-Consumer Brands</h1>
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                    <p class="post-modified-info">Last updated on December 18, 2025</p>                </div>
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                                        <div class="table-of-contents">
                <div class="table-header">Table Of Contents</div>
                <div class="links">
                                            <div class="link" data-index="0">Introducing the Yotpo DTC Index</div>
                                            <div class="link" data-index="1">Key Takeaways</div>
                                            <div class="link" data-index="2">Why We Built The Yotpo DTC Index (and How We Did It)</div>
                                            <div class="link" data-index="3">How it works under the hood</div>
                                            <div class="link" data-index="4">Inside the DTC Index: Who’s Included and What It Measures</div>
                                            <div class="link" data-index="5">Key Insights from the Yotpo DTC Index: Q1 - Q3 2025</div>
                                            <div class="link" data-index="6">Looking Ahead: Join Us in Shaping the DTC Index</div>
                                            <div class="link" data-index="7">FAQs</div>
                                    </div>
            </div>
                <div class="article-content">
        <h2><b>Introducing the Yotpo DTC Index</b></h2>
<p><span style="font-weight: 400;">Today, we’re excited to unveil the <a href="https://www.yotpo.com/dtc-index/#/index">Yotpo DTC Index</a> – a first-of-its-kind online tool, built entirely with, and only possible thanks to, AI native tools. This free and interactive tool is designed to help brands track performance benchmarks and insights from the world’s top public DTC brands. </span></p>
<p><span style="font-weight: 400;">Backed by Yotpo’s 12+ years of experience, powering tens of thousands of ecommerce brands, from fast growing entrepreneurs to household brand names, this index offers unique visibility to trends and actionable strategies and learnings, for anyone invested in DTC – from operators and marketers to founders and leading consultants. </span></p>
<h2>Key Takeaways</h2>
<ul></ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>A first-of-its-kind AI-built tool:</b><span style="font-weight: 400;"> The Yotpo DTC Index is an online, AI-powered benchmark and insight platform built entirely using AI-native tools and no-code systems.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Track ~40 influential public DTC-oriented companies:</b><span style="font-weight: 400;"> The Index is composed of public companies with significant DTC revenue, including both digital-native brands and large retailers with major direct channels.</span><span style="font-weight: 400;"><br />
</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Combining quantitative and qualitative insights:</b><span style="font-weight: 400;"> The Index tracks financial performance (e.g., stock prices, market caps, revenue growth rates) and uses AI to extract themes and sentiment from earnings call transcripts and analyst commentary.</span><span style="font-weight: 400;"><br />
</span></li>
<li style="font-weight: 400;" aria-level="1"><b>See DTC performance in market context:</b><span style="font-weight: 400;"> The Index can be compared to major benchmarks such as the S&amp;P 500, Nasdaq, and retail-focused ETFs for additional context.</span><span style="font-weight: 400;"><br />
</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Built to scale insight discovery:</b><span style="font-weight: 400;"> AI summarizes earnings reports and commentary each quarter to highlight common themes, trends, and sentiment across the DTC sector.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><b>Free and evolving:</b><span> The tool is free to use, updated quarterly, and includes a feedback form to guide future improvements and additional features.</span></span></li>
</ul>
<h2>Why We Built The Yotpo DTC Index (and How We Did It)</h2>
<p><span style="font-weight: 400;">The idea for the Yotpo DTC Index was born out of our own passion for understanding eCommerce macro trends. eCommerce brands have been riding a rollercoaster for the past few years – and it’s not showing signs of slowing down. After the pandemic-era boom came iOS privacy changes, rising digital ad costs, inflation squeezing consumer spending, supply chain snarls, and now tariff uncertainties.<br />
The DTC model, once the darling of VCs, has hit growing pains as acquisition gets pricier and investors demand profits, not just growth. Many digital-first brands have been struggling through continued headwinds, yet at the same time, </span><i><span style="font-weight: 400;">some</span></i><span style="font-weight: 400;"> companies are still managing to thrive despite it all.<br />
It raises the billion-dollar question: </span><i><span style="font-weight: 400;">what are the best-in-class DTC players doing right, and what does “good” performance look like in this climate?</span></i><span style="font-weight: 400;"> That’s exactly what we ultimately set out to help answer with the Yotpo DTC Index.</span> <span style="font-weight: 400;">Insight at scale: By tracking the collective performance of the top DTC brands, our index aims to help eCommerce teams benchmark themselves against the industry and learn from the leaders. But we didn’t stop at pulling stock charts or revenue growth stats &#8211; we wanted to know </span><i><span style="font-weight: 400;">why</span></i><span style="font-weight: 400;"> certain brands are outperforming.</span></p>
<p><img fetchpriority="high" decoding="async" src="https://www.yotpo.com/wp-content/uploads/2025/12/1-26-1024x799.png" alt="1 26 Yotpo DTC Index: A New Benchmark for Direct-to-Consumer Brands 7" width="1024" height="799" class="alignnone size-large wp-image-213962" title="1 26 Yotpo DTC Index: A New Benchmark for Direct-to-Consumer Brands 8" srcset="https://www.yotpo.com/wp-content/uploads/2025/12/1-26-1024x799.png 1024w, https://www.yotpo.com/wp-content/uploads/2025/12/1-26-300x234.png 300w, https://www.yotpo.com/wp-content/uploads/2025/12/1-26-150x117.png 150w, https://www.yotpo.com/wp-content/uploads/2025/12/1-26-1536x1198.png 1536w, https://www.yotpo.com/wp-content/uploads/2025/12/1-26.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p><span style="font-weight: 400;">As Yotpo’s Head of Strategy, one thing I’ve done for years is deep-dive into earnings reports and industry chatter &#8211; I would listen to public company earnings calls, pore over transcripts, and then join calls with some of our largest brand customers and partners to discuss the state of the industry and the most recent “hacks” or trends.<br />
These kinds of activities were always illuminating, but extremely timely, and I often found myself thinking: </span><i><span style="font-weight: 400;">“I wish there were a better way to scale this kind of research and share the insights with all our customers and ecosystem.”</span></i> <span style="font-weight: 400;">Then came ChatGPT Deep Research, and a host of mind blowing new tools &amp; capabilities followed. It felt like the perfect opportunity to make that wish a reality.<br />
We also wanted to find out &#8211; could we build a sophisticated market analysis tool &#8211; essentially an index + insight platform &#8211; using AI as our co-pilot, all without a single engineer? We relied almost entirely on AI-native tools like ChatGPT, Gemini, Lovable, Claude, and no-code automation platforms like n8n, with a Supabase database and Synthesia for our video explainer. With the help of some of Yotpo’s incredibly talented team members who wished to join this AI side project, we rapidly brought the idea to life.  </span></p>
<p><span style="font-weight: 400;">The tool you see today is only the beginning &#8211; we included a form to collect feedback if there’s a metric you’d love to see, a feature that would make the tool more useful, or any insights you’ve noticed and we missed, please let us know &#8211; we’re building this for the community, and we’ll continue to refine it with your input.</span></p>
<h2><b>How it works under the hood</b></h2>
<p><span style="font-weight: 400;">We tapped into financial data APIs using </span><a href="https://site.financialmodelingprep.com/" rel="nofollow noopener" target="_blank"><span style="font-weight: 400;">FMP</span></a><span style="font-weight: 400;"> to pull key performance data for each company &#8211; stock prices, market caps, revenue growth rates, and other financial metrics – and used those to calculate the index as if it were a stock index (though note, the Yotpo DTC Index itself isn’t an investable security, just a benchmark we compute for insights).<br />
We also leveraged AI for something truly game-changing: extracting insights from earnings call transcripts and analyst commentary. In the past, gathering qualitative insights (like what CEOs are saying about consumer demand or which strategies analysts praise) across dozens of companies would be a herculean task. Now, we can have AI sift through and summarize the common themes each quarter, summarize them and give them sentiment scores for comparison and aggregation. The result is an index that doesn’t just track stock performance or revenue numbers, but also surfaces the </span><i><span style="font-weight: 400;">why</span></i><span style="font-weight: 400;"> behind the numbers &#8211; the strategic moves, market forces, and consumer trends driving DTC brands up or down. We believe this combination of hard data and AI-driven commentary makes the Yotpo DTC Index uniquely valuable.<br />
Every quarter, we’ll be issuing AI-generated summaries and reports of the main trends we’re seeing (more on the latest findings below), and we’ll send them to everyone who subscribes to the tool &#8211; entirely for free. Our goal is to democratize access to these insights and spark a more informed, mutually beneficial conversation across the DTC ecosystem.</span></p>
<h2><b>Inside the DTC Index: Who’s Included and What It Measures</b></h2>
<p><span style="font-weight: 400;">Let’s talk specifics. The Yotpo DTC Index (“YDTC” for short) is composed of ~40 companies that we consider the most influential and representative of direct-to-consumer commerce today. To be included, a company must be publicly traded (so that there’s transparent data) and must have a significant portion of revenue coming from direct channels (owned eCommerce, owned retail stores, or subscription models &#8211; as opposed to purely wholesale or marketplace sales), relative to companies in its industry.<br />
This gave us a mix of:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Digital-Native Brands</strong> – Many of which went public in the last 5-6 years. Think of eyewear pioneer Warby Parker, sustainable shoemaker Allbirds, telehealth and wellness brand Hims &amp; Hers, personal care disruptors like Oddity Tech (owner of Il Makiage and SpoiledChild), and others. These are brands that started DTC from day one, built their names through social media and online channels, and later IPO’d. They often still get lumped together as “DTC darlings,” though their fortunes have diverged widely (more on that below).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Established Retail Brands with Major DTC Segments</strong> &#8211; This includes global apparel and footwear leaders such as Nike and Adidas, which, while not “DTC-only” companies, have transformed their business models in recent years to prioritize direct sales. (Nike’s digital and direct channels now make up roughly half of its revenue, and Adidas similarly generates around 40% from DTC, up from just 20-30% a decade ago &#8211; a seismic shift in go-to-market strategy.) We’ve also included Lululemon, a brand that, despite a robust store base, has a huge eCommerce operation and a strong community-driven DTC ethos, and Aritzia, the fashion retailer that has blended boutiques with a booming online business. These companies underscore that </span><i><span style="font-weight: 400;">DTC is not just a niche for venture-backed startups</span></i><span style="font-weight: 400;"> &#8211; it’s now a core strategy for established Fortune 500 brands.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Consumer Product Leaders Embracing DTC</strong> &#8211; For example, e.l.f. Beauty, the cosmetics brand known for affordable products, sells through retailers but has also built a cult DTC following via its own site and loyalty program &#8211; and has been one of the fastest-growing beauty companies in recent years. We also track certain categories like CPG and health where DTC is rising (for instance, Oddity Tech, which is explicitly a DTC beauty player with AI at its core).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Contextual Benchmarks</strong> &#8211; We included a handful of big retailers who are not considered DTC in parts of the tool (but obviously not into the index itself), to provide reference points for certain views. For instance, when comparing stock performance, it’s insightful to see our DTC Index graphed against the S&amp;P 500 or against a retail-heavy index. In some of our charts within the tool, you can compare YDTC versus indices like the S&amp;P 500, NASDAQ, or S&amp;P Retail ETF &#8211; to gauge whether DTC-oriented companies are faring better or worse than the market at large. (Spoiler: at times this year they outperformed, but not consistently.)</span></li>
</ul>
<p><img decoding="async" src="https://www.yotpo.com/wp-content/uploads/2025/12/2-22-1024x799.png" alt="2 22 Yotpo DTC Index: A New Benchmark for Direct-to-Consumer Brands 9" width="1024" height="799" class="alignnone size-large wp-image-213961" title="2 22 Yotpo DTC Index: A New Benchmark for Direct-to-Consumer Brands 10" srcset="https://www.yotpo.com/wp-content/uploads/2025/12/2-22-1024x799.png 1024w, https://www.yotpo.com/wp-content/uploads/2025/12/2-22-300x234.png 300w, https://www.yotpo.com/wp-content/uploads/2025/12/2-22-150x117.png 150w, https://www.yotpo.com/wp-content/uploads/2025/12/2-22-1536x1198.png 1536w, https://www.yotpo.com/wp-content/uploads/2025/12/2-22.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p><span style="font-weight: 400;">The index itself is market-cap weighted, meaning larger companies have a bigger influence on the index’s movement. This approach mirrors major indices like the S&amp;P 500. It also means that the likes of Nike or Lululemon (market caps in the tens of billions) will sway the index more than a small-cap like Allbirds. We chose this weighting to reflect </span><i><span style="font-weight: 400;">real-world impact</span></i><span style="font-weight: 400;"> &#8211; bigger companies matter more to the overall DTC ecosystem by revenue &#8211; but in our analysis we also look at median figures and outliers to make sure we’re highlighting the smaller high-growth gems as well. The YDTC index value itself is calculated as if all these companies were components of a single stock index (with a base value set at a certain date in the past).</span></p>
<p><span style="font-weight: 400;">While you can’t invest directly in YDTC (yet ;)), you can use it to compare against other indices to see how DTC-centric brands as a group are trending.</span> <span style="font-weight: 400;">Every quarter, after the dust settles on earnings season, we’ll publish a summary of what we learned. These will cover both the quantitative side and the qualitative insights (e.g. “Most DTC CEOs mentioned improving supply chain costs” or “Many brands cited strength in loyalty program engagement”). We’ll deliver these insights straight to your inbox if you subscribe on the DTC Index page. And of course, the tool itself is live for you to explore at any time: you can dive into the interactive charts and data on the Yotpo DTC Index page.</span></p>
<h2><b>Key Insights from the Yotpo DTC Index: Q1 &#8211; Q3 2025</b></h2>
<p><span style="font-weight: 400;">Looking at the YDTC Index’s performance and the underlying company results through the first nine months of 2025, a few themes jump out:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>A Strong Start, Then a Tariff Shock</b><span style="font-weight: 400;">: The year began on a hopeful note for DTC brands. Through Q1 2025, our index of DTC-heavy companies was actually outperforming broader market benchmarks like the S&amp;P 500 in terms of stock performance and growth. It seemed eCommerce was rebounding nicely after a shaky 2024. However, spring brought new headwinds &#8211; notably rumors of sweeping tariffs that rattled the retail sector. On April 2, 2025 (what some in the industry wryly dubbed “Liberation Day”), news of impending tariffs sparked a sharp market selloff, and DTC stocks were hit especially hard. The YDTC Index had one of its steepest single-day drops on that date. Since then, it has struggled to regain its early-year momentum, </span><i><span style="font-weight: 400;">lagging behind</span></i><span style="font-weight: 400;"><span style="font-weight: 400;"> the S&amp;P 500 in subsequent months. In short, DTC eCommerce went from leading the pack to playing catch-up after that tariff scare. (Notably, many brands began factoring the tariff impact into their guidance, and investors grew skittish about rising costs &#8211; a theme that kept DTC valuations subdued over the summer).</span></span></li>
<li style="font-weight: 400;" aria-level="1"><b>Modest Growth for Most, But Standout Winners Exist</b><span style="font-weight: 400;">: Based on the latest earnings, the </span><i><span style="font-weight: 400;">median</span></i><span style="font-weight: 400;"><span style="font-weight: 400;"> company in the Yotpo DTC Index has grown revenue roughly 3% year-to-date in 2025 &#8211; a tepid single-digit pace that underscores the challenging environment. Many brands are essentially flat or only slightly up versus last year. Yet, a handful of stars are bucking the trend with explosive growth. For example, e.l.f. Beauty reported a 28% net sales increase in fiscal 2025 &#8211; building on its hot streak as a value-priced cosmetics brand riding high on social media buzz. Canadian fashion retailer Aritzia stunned with nearly 38% revenue growth in its latest quarter (Q4 FY2025), as its expansion into the U.S. market gained traction. Digital-native beauty innovator Oddity Tech posted 26% year-over-year sales growth through the first nine months of 2025, and telehealth platform Hims &amp; Hers saw revenue surge ~49 &#8211; 73% in recent quarters, capitalizing on strong subscriber gains and new product offerings. These outliers prove that high growth is still achievable in DTC &#8211;  but it’s concentrated in brands with unique product-market fit or exceptional execution.</span></span></li>
<li style="font-weight: 400;" aria-level="1"><b>Efficiency and Profitability are Front and Center</b><span style="font-weight: 400;">: One common thread in earnings calls this year is a near-obsessive focus on operational excellence, cost control, and profitability. After years of “growth at all costs” mentality, DTC brands big and small have shifted to proving they can be financially sustainable. Investors, frankly, have been rewarding companies that show they can control their own destiny (i.e. generate profit or at least shrink losses), and punishing those that haven’t adjusted. For example, Warby Parker &#8211; a company in our index often compared with Allbirds as a fellow “former DTC darling” &#8211; has managed to keep growing while also improving margins and avoiding heavy losses. In Q3 2025, Warby Parker’s revenue jumped 15.2% and active customers grew ~9%, and importantly, the company achieved a profitable quarter with expanding EBITDA, thanks to initiatives like in-house lens labs and disciplined marketing spend. Its stock and investor sentiment have responded favorably to these “sustainable growth” signals. In contrast, Allbirds (to continue that comparison) saw revenues </span><i><span style="font-weight: 400;">plummet</span></i><span style="font-weight: 400;"><span style="font-weight: 400;"> over 20% and is still in the red, so it’s been harshly punished in the market (their stock hit all-time lows and faces Nasdaq delisting risk). The lesson is clear across the board: DTC brands are being evaluated not just on growth, but on how efficiently and profitably they can deliver that growth. Our AI Topic Analysis shows “Gross margins”, “inventory levels”, and “ROI on marketing spend” are under the microscope across the board. Many index companies have responded by slashing marketing budgets, optimizing fulfillment costs, and tightening up inventory. The era of endless customer acquisition burn is over &#8211; and the era of disciplined DTC is here.</span></span></li>
<li style="font-weight: 400;" aria-level="1"><b>Diversified Revenue Streams Win Favor</b><span style="font-weight: 400;">: Another insight from our analysis is that financial markets are rewarding companies finding creative new revenue streams or channels, especially those that leverage omnichannel strategies. In other words, brands that aren’t </span><i><span style="font-weight: 400;">just</span></i><span style="font-weight: 400;"> reliant on their DTC website, but can grow through stores, partnerships, or new product lines, are seeing a boost. A case in point is Warby Parker (again) &#8211; not only has it been expanding its own retail stores (over 300 and counting), but it struck a notable partnership with Target this year. Warby Parker opened its first shop-in-shop locations inside Target stores in 2025, bringing Warby’s eyewear and even eye-exam services to Target shoppers. This move gives Warby access to new customers in a high-foot-traffic environment and creates an additional revenue channel (all while Target benefits from offering a trendy brand in-store). Investors have viewed such partnerships as smart, accretive moves that extend a DTC brand’s reach. Similarly, Lululemon &#8211; known for its community-driven stores and DTC ethos &#8211; has leaned heavily into international expansion, notably in China. That’s paying off: China has been Lululemon’s standout growth market, with revenues there projected to jump 25% this year, even as North American sales flatten out. We’ve seen other examples too: some digitally-native brands are entering wholesale/retail partnerships (hims &amp; hers, for instance, selling through retail pharmacy chains in addition to DTC), or launching B2B divisions, or expanding into new product categories (Oddity’s telehealth launch, etc.). The big picture: 2025’s winners are often those proving they can grow across channels (while keeping their brand identity) &#8211; online, offline, domestic, international &#8211; rather than depending on a single source of revenue.</span></li>
</ul>
<p><img decoding="async" src="https://www.yotpo.com/wp-content/uploads/2025/12/3-14-1024x799.png" alt="3 14 Yotpo DTC Index: A New Benchmark for Direct-to-Consumer Brands 11" width="1024" height="799" class="alignnone size-large wp-image-213960" title="3 14 Yotpo DTC Index: A New Benchmark for Direct-to-Consumer Brands 12" srcset="https://www.yotpo.com/wp-content/uploads/2025/12/3-14-1024x799.png 1024w, https://www.yotpo.com/wp-content/uploads/2025/12/3-14-300x234.png 300w, https://www.yotpo.com/wp-content/uploads/2025/12/3-14-150x117.png 150w, https://www.yotpo.com/wp-content/uploads/2025/12/3-14-1536x1198.png 1536w, https://www.yotpo.com/wp-content/uploads/2025/12/3-14.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Affordable Luxury and the ‘Lipstick Effect’</b><span style="font-weight: 400;">: Amid inflation and tightened wallets, consumers haven’t stopped spending &#8211; but they have become more choosy, gravitating towards what economists call the </span><i><span style="font-weight: 400;">“lipstick effect.”</span></i><span style="font-weight: 400;"> This concept is the tendency for consumers to splurge on small affordable luxuries in tough times (like a $10 lipstick) instead of expensive big-ticket items. We’re seeing this play out in the DTC Index. Categories like beauty, self-care, and accessible luxury are shining. For example, e.l.f. Beauty’s stellar growth suggests that shoppers are treating themselves to $6 lip glosses and $12 primers as little pick-me-ups, even if they’re avoiding higher-priced prestige cosmetics. The “affordable indulgence” trend is evident elsewhere too &#8211; jewelry and fashion jewelry DTC brands have noted steady demand, and even sneaker sales at the premium end have been robust as some consumers opt for a fresh pair of stylish shoes over, say, a costly vacation. This shift in consumer behavior &#8211; spending on </span><i><span style="font-weight: 400;">feel-good, lower-cost treats</span></i><span style="font-weight: 400;"> while delaying larger purchases &#8211; has benefited a subset of DTC brands. It’s no coincidence that makeup sales historically rise in recessions (hence the lipstick index nickname). In 2025, we’d categorize the market as having a “lipstick effect” flavor: </span><i><span style="font-weight: 400;">brands offering quality and little luxuries at reasonable price points are dominating</span></i><span style="font-weight: 400;"><span style="font-weight: 400;">. On the flip side, DTC brands selling high-priced durable goods have had a tougher go; for instance, those in luxury apparel (LVMH) or home goods have seen softer results as consumers pull back on big expenses.</span></span></li>
<li><b>Pricing Power and DTC Expansion to Offset Costs</b><span style="font-weight: 400;">: Facing rising costs (from product inflation to higher import tariffs), many DTC brands have taken the only sensible route: raise prices and optimize channel mix. Our research found that an overwhelming majority of eCommerce brands are not shy about price increases in 2025. According to one industry survey, 87% of online merchants said they have raised U.S. prices to counteract tariff impacts this year (</span><a href="https://passportglobal.com/blog/ecommerce-brands-raising-prices-to-offset-tariffs/#:~:text=%2A%2096,year" rel="nofollow noopener" target="_blank"><span style="font-weight: 400;">passportglobal.com</span></a><span style="font-weight: 400;">). DTC brands, in particular, often have a bit more pricing power because of their brand loyalty and the direct relationship with customers. We saw companies selectively upping prices on best-selling items or new launches to protect their margins. Additionally, many brands doubled down on their DTC channels (own website and stores) as a margin lever. Many brands encouraged more customers to shop direct through loyalty perks, exclusive products on their site, or expanding physical retail presences. For some companies, expanding DTC meant opening more brick-and-mortar stores where they control the full sale (as seen with Warby, Allbirds, and others continuing to open stores where economics make sense). For others, it meant investing in their eCommerce tech and marketing to drive more traffic to their own site versus marketplaces. And thus far, consumers seem to be stomaching the moderate price hikes, especially when communicated as improvements or bundled with added value. Of course, there’s a limit to this &#8211; too high and demand drops &#8211; so brands are walking a fine line, especially as historical stock runs out and more ‘tariff’ hit goods enter the market. But the ability to nudge prices up (and frankly, the necessity to do so because of inflation and tariffs) has been a defining feature of 2025’s DTC playbook.</span></li>
</ul>
<h2><b>Looking Ahead: Join Us in Shaping the DTC Index</b></h2>
<p><span style="font-weight: 400;">As we launch the Yotpo DTC Index, we do so with a ton of excitement and a spirit of collaboration. This is just version 1.0 &#8211; with your feedback, we plan to continuously evolve the tool to make it even more insightful and user-friendly.<br />
In the coming quarters, expect new features like interactive comparisons (want to compare a specific subset of brands? or see DTC index performance ex-Nike/Adidas? let us know!), deeper dives into specific sectors (e.g. beauty DTC vs apparel DTC), and more granular KPI tracking beyond just stock prices and revenue. We’ll also be refining our AI summaries to get ever closer to the “so what” behind the data &#8211; our aim is to eventually provide tailored insights for different roles (what a CMO cares about might differ from what an investor cares about, and we’d love to surface both).</span><br />
<span style="font-weight: 400;">For now, we invite you to explore the index yourself &#8211; check it out, play with the charts, and see how your favorite DTC brands are faring. You can find it at Yotpo.com/DTC-Index (no login required). If you’re as nerdy about eCommerce trends as we are, consider subscribing on that page to get the quarterly insights email &#8211; again, it’s free, and it’ll ensure you don’t miss the latest analysis we put out.</span> <span style="font-weight: 400;">At Yotpo, our mission has always been to help eCommerce brands not just survive, but thrive. We do it through our products &#8211; helping you build customer loyalty, leverage UGC, and create seamless shopping experiences &#8211; and now we’re doing it through data and thought leadership as well.<br />
The DTC Index is an extension of that mission: giving back knowledge to the community that has given us so much.<br />
We hope it empowers you to make more informed strategic decisions and maybe sparks some new ideas for growth.</span> <span style="font-weight: 400;">Thank you for reading this far and for being part of the journey. The future of DTC commerce will be shaped by those who understand the trends and adapt quickly &#8211; and we’re thrilled to be on that journey with you.<br />
As the saying goes, </span><i><span style="font-weight: 400;">knowledge is power</span></i><span style="font-weight: 400;">, and with the Yotpo DTC Index, we aim to put a bit more of that power in your hands.</span> <i><span style="font-weight: 400;">Happy scaling, and see you in the data!</span></i></p>
<h2><b>FAQs</b></h2>
<ul>
<li aria-level="1"><b>What is the Yotpo DTC Index?</b><b><br />
</b><span style="font-weight: 400;">The Yotpo DTC Index (“YDTC”) is a benchmark and insight tool composed of ~40 public companies with significant direct-to-consumer operations. It combines financial data with AI-generated insights from earnings call transcripts and analyst commentary.</span><span style="font-weight: 400;"><br />
</span></li>
</ul>
<ul>
<li aria-level="1"><b>Who is it for?</b><b><br />
</b><span style="font-weight: 400;">The Index is designed for anyone invested in the DTC space, including operators, marketers, founders, consultants, and members of the broader eCommerce ecosystem.</span><span style="font-weight: 400;"><br />
</span></li>
</ul>
<ul>
<li aria-level="1"><b>How was the Index built?</b><b><br />
</b><span style="font-weight: 400;">The Index was built using AI-native tools such as ChatGPT, Gemini, Lovable, and Claude, along with no-code automation platforms like n8n, a Supabase database, and Synthesia for video creation. It was developed without engineering resources, as an AI co-pilot project.</span><span style="font-weight: 400;"><br />
</span></li>
</ul>
<ul>
<li aria-level="1"><b>Where does the data come from?</b><b><br />
</b><span style="font-weight: 400;">The Index uses financial data APIs (via FMP) to pull stock prices, market caps, revenue growth rates, and other financial metrics. It also uses AI to extract themes and sentiment from earnings call transcripts and analyst commentary.</span><span style="font-weight: 400;"><br />
</span></li>
</ul>
<ul>
<li aria-level="1"><b>How is the Index calculated?</b><b><br />
</b><span style="font-weight: 400;">The Index is market-cap weighted, similar to major indices like the S&amp;P 500. Larger companies have a greater impact on movement. The Index value is calculated as if all included companies were components of one stock index.</span><span style="font-weight: 400;"><br />
</span></li>
</ul>
<ul>
<li aria-level="1"><b>Which companies are included?</b><b><br />
</b><span style="font-weight: 400;">The Index includes a mix of:</span></li>
</ul>
<ul>
<li style="list-style-type: none;">
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Digital-native DTC brands (e.g., Warby Parker, Allbirds, Hims &amp; Hers, Oddity Tech)</span><span style="font-weight: 400;"><br />
</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Established retailers with large DTC segments (e.g., Nike, Adidas, Lululemon, Aritzia)</span></li>
<li style="font-weight: 400;" aria-level="1">Consumer product companies with strong DTC components (e.g., e.l.f. Beauty)<span style="font-weight: 400;">Companies must be public and have meaningful revenue from direct channels relative to their industry.</span></li>
</ul>
</li>
</ul>
<p><span style="font-weight: 400;"></span></p>
<ul>
<li aria-level="1"><b>Can I invest in the Yotpo DTC Index?</b><b><br />
</b><span style="font-weight: 400;">No. The Index is a benchmark computed for insights and is not an investable security.</span><span style="font-weight: 400;"><br />
</span></li>
</ul>
<ul>
<li aria-level="1"><b>How often is it updated?</b><b><br />
</b><span style="font-weight: 400;">The Index is updated each earnings cycle, with AI-generated summaries published every quarter after all companies have reported. Users can subscribe on the DTC Index page to receive these insights via email.</span><span style="font-weight: 400;"><br />
</span></li>
</ul>
<ul>
<li aria-level="1"><b>What types of insights does the Index surface?<br />
</b><span style="font-weight: 400;">The Index highlights themes mentioned by company leadership and analysts during earnings discussions &#8211; for example:</span>
<ul>
<li aria-level="1"><span style="font-weight: 400;">Tariff impacts</span></li>
<li aria-level="1"><span style="font-weight: 400;">Revenue growth trends</span></li>
<li aria-level="1"><span style="font-weight: 400;">Operational efficiency</span></li>
<li aria-level="1"><span style="font-weight: 400;">Profitability and cost controls</span></li>
<li aria-level="1"><span style="font-weight: 400;">Diversified revenue strategies</span></li>
<li aria-level="1">Consumer behavior patterns like the “lipstick effect”</li>
</ul>
</li>
<li><span style="font-weight: 400;"><b></b></span><span style="font-weight: 400;"><b></b></span><span style="font-weight: 400;"><b>How can I provide feedback or request features?<br />
</b></span>There is a feedback form within the tool where users can suggest metrics, features, or improvements. The team plans to refine and expand the Index based on community input.</li>
</ul>
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                                                            class="global-click-event-tracking"
                                                            href="https://www.yotpo.com/loyalty-program-software/"
                                                            target="_self"
                                                            data-btn-name="(Resources) Loyalty Program Software"
                                                            data-btn-text="Loyalty Program Software"
                                                            data-btn-context="https://www.yotpo.com/loyalty-program-software/"
                                                            data-btn-location="Footer menu">
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                                                            data-btn-text="Yotpo vs PowerReviews"
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                                                            Yotpo vs PowerReviews
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                                                            href="https://www.yotpo.com/competitors/yotpo-vs-bazaarvoice/"
                                                            target="_self"
                                                            data-btn-name="(Compare) Yotpo vs BazaarVoice"
                                                            data-btn-text="Yotpo vs BazaarVoice"
                                                            data-btn-context="https://www.yotpo.com/competitors/yotpo-vs-bazaarvoice/"
                                                            data-btn-location="Footer menu">
                                                            Yotpo vs BazaarVoice
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                                                            class="global-click-event-tracking"
                                                            href="https://www.yotpo.com/competitors/yotpo-vs-reviews-io/"
                                                            target="_self"
                                                            data-btn-name="(Compare) Yotpo vs Reviews.io"
                                                            data-btn-text="Yotpo vs Reviews.io"
                                                            data-btn-context="https://www.yotpo.com/competitors/yotpo-vs-reviews-io/"
                                                            data-btn-location="Footer menu">
                                                            Yotpo vs Reviews.io
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                                                        <a
                                                            class="global-click-event-tracking"
                                                            href="https://www.yotpo.com/competitors/yotpo-vs-rivo/"
                                                            target="_self"
                                                            data-btn-name="(Compare) Yotpo vs Rivo"
                                                            data-btn-text="Yotpo vs Rivo"
                                                            data-btn-context="https://www.yotpo.com/competitors/yotpo-vs-rivo/"
                                                            data-btn-location="Footer menu">
                                                            Yotpo vs Rivo
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                                                            href="https://support.yotpo.com/?utm_source=YotpoWeb&#038;utm_medium=web-menu"
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                                                            data-btn-name="(Support) Help Center"
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                                                            target="_self"
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                                                            data-btn-name="(Support) Accessibility Statement"
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                                                        <a
                                                            class="global-click-event-tracking"
                                                            href="https://core-api.yotpo.com/reference/"
                                                            target="_blank"
                                                            data-btn-name="(Support) API Documentation"
                                                            data-btn-text="API Documentation"
                                                            data-btn-context="https://core-api.yotpo.com/reference/"
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                                                            class="global-click-event-tracking"
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                                                            data-btn-name="(Support) API Changelog"
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                                                            href="https://status.yotpo.com/"
                                                            target="_blank"
                                                            data-btn-name="(Support) Yotpo Status"
                                                            data-btn-text="Yotpo Status"
                                                            data-btn-context="https://status.yotpo.com/"
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                                                            href="https://www.yotpo.com/faqs/"
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                                                            data-btn-name="(Support) FAQs"
                                                            data-btn-text="FAQs"
                                                            data-btn-context="https://www.yotpo.com/faqs/"
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                                    <div class="form-wrapper">
                        <div class="hubspot-form-content">
                            <h6>
                                Inside CommerceGPT                            </h6>
                            <p>
                                The newsletter for eComm leaders navigating the shift to AI.                            </p>
                        </div>
                        <div class="hubspot-subscribe-form-wrap">
                            <div id="hs-footer-form"></div>
                            <script>
                                document.addEventListener("DOMContentLoaded", function() {
                                    // Hide subscribe container if utm_medium=widget
                                    const urlParams = new URLSearchParams(window.location.search);
                                    const subscribeContainer = document.querySelector('.form-wrapper');
                                    if (urlParams.get('utm_medium') === 'widget') {
                                        subscribeContainer.style.display = 'none';
                                        return;
                                    }
                                    if (footer_subscription_box && footer_subscription_box['form_id']) {
                                        var thankYouMessage = "Glad you joined \ud83d\udc4b";
                                        //render html tags in "footer_subscription_box['thank_you_message']"
                                        hbspt.forms.create({
                                            region: "eu1",
                                            portalId: "25670362",
                                            formId: footer_subscription_box['form_id'],
                                            cssClass: "hs-subscribe-form hubspot-form-main-footer",
                                            formInstanceId: "formFooter",
                                            target: "#hs-footer-form",
                                            onFormReady: function($form) {
                                                $form.attr('data-location', 'Footer Menu');
                                                //change $form <input type="submit" class="hs-button primary large" value="Subscribe"> element value attribute to footer_subscription_box['cta_custom_text']
                                                const submitButton = $form.find('.hs-submit [type="submit"]');
                                                submitButton.val(footer_subscription_box['cta_custom_text']);


                                                //create loader to show after submit
                                                const loader = document.createElement('div');
                                                loader.className = 'loader';
                                                document.querySelector('#hs-footer-form').appendChild(loader);

                                                const emailField = $form.find('input[name="email"]');
                                                let legalConsentContainer = $form.find('.legal-consent-container');
                                                legalConsentContainer.html('<div class="hs-richtext">' + footer_subscription_box['custom_legal_disclaimer'] + '</div>');

                                                const newsLetter = $form.find('.hs_newsletter_opt_in');
                                                emailField.attr('autocomplete', 'off');

                                                // Create and add the reCAPTCHA disclaimer container
                                                const recaptchaDisclaimer = $('<div class="recaptcha-disclaimer-container"><div class="recaptcha-text">This site is protected by reCAPTCHA and the Google <a href="https://policies.google.com/privacy" target="_blank">Privacy Policy</a> and <a href="https://policies.google.com/terms" target="_blank">Terms of Service</a> apply.</div></div>');
                                                legalConsentContainer.after(recaptchaDisclaimer);
                                                const recaptchaDisclaimerEl = $form.find('.recaptcha-disclaimer-container');

                                                // Email validation pattern and error message
                                                const emailValidation = /^[^\s@]+@[^\s@]+\.[^\s@]+$/;
                                                const emailErrorMessage = "Please enter a valid email, such as email@example.com";

                                                // Function to display error message
                                                function displayErrorMessage(message) {
                                                    let errorDiv = $form.find('.email-error-message');
                                                    if (errorDiv.length === 0) {
                                                        errorDiv = $('<div class="email-error-message"></div>');
                                                        emailField.after(errorDiv);
                                                    }
                                                    errorDiv.text(message).show();
                                                }

                                                // Function to remove error message
                                                function removeErrorMessage() {
                                                    $form.find('.email-error-message').remove();
                                                }

                                                // Email field validation on blur
                                                emailField.on('blur', function() {
                                                    const emailValue = emailField.val().trim();
                                                    const isValid = emailValidation.test(emailValue);
                                                    removeErrorMessage();
                                                    if ((!isValid && emailValue.length > 0) || (emailField.hasClass('error') && emailValue.length > 0)) {
                                                        displayErrorMessage(emailErrorMessage);
                                                    }

                                                    // Add .no-error class to prevent red border on blur
                                                    if (emailValue.length === 0 && !emailField.hasClass('customError')) {
                                                        setTimeout(() => {
                                                            emailField.addClass('no-error');
                                                        }, 100);
                                                    }
                                                });

                                                // Add event listeners for focus
                                                emailField.on('focus', function() {
                                                    legalConsentContainer.addClass('active');
                                                    newsLetter.addClass('active');
                                                    recaptchaDisclaimerEl.addClass('active');
                                                });

                                                document.querySelector(`#hs-footer-form .hs-submit [type='submit']`).addEventListener("click", function(e) {
                                                    const emailValue = emailField.val().trim();
                                                    const isValid = emailValidation.test(emailValue);
                                                    removeErrorMessage();
                                                    if (!isValid || emailValue.length === 0 || emailField.hasClass('error')) {
                                                        emailField.addClass('customError');
                                                        emailField.removeClass('no-error');
                                                        displayErrorMessage(emailErrorMessage);
                                                        setTimeout(() => {
                                                            removeErrorMessage();
                                                        }, 3000);
                                                    } else {
                                                        // $form.submit();
                                                    }
                                                });
                                            },
                                            onFormSubmitted: function($form) {
                                                // Get the 'thank_you_message' content
                                                // var thankYouMessage = footer_subscription_box['thank_you_message'] || '';

                                                var redirect = footer_subscription_box['redirect_after_submit'];
                                                // Create a new style element to inject the content into the ::after pseudo-element
                                                var style = document.createElement('style');
                                                style.innerHTML = `
                                            .hubspot-subscribe-form-wrap .submitted-message::after {
                                                content: "${thankYouMessage}";
                                            }
                                        `;
                                                // Append the style element to the head of the document
                                                document.head.appendChild(style);
                                                if (redirect) {
                                                    //redirect after 1 second
                                                    setTimeout(function() {
                                                        window.location.href = redirect;
                                                    }, 1000);
                                                }
                                            },
                                        });
                                    }
                                });
                            </script>
                        </div>
                    </div>
                            </div>
        </div>
    </div>

    <div class="section-copyright-wrap">
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        <div class="social">
            <a onclick="redcross.track('Button Clicked' ,{'btnName': '(Social) Facebook','btnContext': 'www.facebook.com/yotpo','btnLocation': 'Footer menu'})" href="https://www.facebook.com/yotpo" class="facebook" target="_blank" rel="noopener noreferrer">
                <img data-src="https://www.yotpo.com/wp-content/themes/yotpo/images/general/icon-facebook.svg" alt="Facebook" class="lazy">
            </a>
            <a onclick="redcross.track('Button Clicked' ,{'btnName': '(Social) Linkdin','btnContext': 'www.linkedin.com/company/yotpo','btnLocation': 'Footer menu'})" href="https://www.linkedin.com/company/yotpo" class="linkedin" target="_blank" rel="noopener noreferrer">
                <img data-src="https://www.yotpo.com/wp-content/themes/yotpo/images/general/icon-linkdin.svg" alt="Linkedin" class="lazy">
            </a>
            <a onclick="redcross.track('Button Clicked' ,{'btnName': '(Social) Twitter','btnContext': 'www.twitter.com/yotpo','btnLocation': 'Footer menu'})" href="https://www.twitter.com/yotpo" class="twitter" target="_blank" rel="noopener noreferrer">
                <img data-src="https://www.yotpo.com/wp-content/themes/yotpo/images/general/icon-x.svg" alt="Twitter" class="lazy">
            </a>
            <a onclick="redcross.track('Button Clicked' ,{'btnName': '(Social) Instagram','btnContext': 'www.instagram.com/yotpo/','btnLocation': 'Footer menu'})" href="https://www.instagram.com/yotpo/" class="instagram" target="_blank" rel="noopener noreferrer">
                <img data-src="https://www.yotpo.com/wp-content/themes/yotpo/images/general/icon-instagram.svg" alt="Instagram" class="lazy">
            </a>
        </div>
    </div>
</footer>
	<script charset="utf-8" type="text/javascript" src="//js-eu1.hsforms.net/forms/embed/v2.js"></script>
	<script>
		let chiliPiperFormData = {};
		const ajaxurl = 'https://www.yotpo.com/wp-admin/admin-ajax.php';
		const rad_form_id = '6ae57b89-061a-497b-892b-280605c8e597';
		// const emailMigrationPage = '';

		// Helper function to wait for select-component to be defined
		// This ensures custom element is registered before HubSpot form creation
		function waitForSelectComponent() {
			return new Promise((resolve) => {
				if (customElements.get('select-component')) {
					console.log('select-component already defined');
					resolve();
					return;
				}

				console.log('Waiting for select-component to be defined...');
				// Poll for select-component to be defined
				const checkInterval = setInterval(() => {
					if (customElements.get('select-component')) {
						clearInterval(checkInterval);
						console.log('select-component is now defined');
						resolve();
					}
				}, 50); // Check every 50ms

				// Timeout after 5 seconds
				setTimeout(() => {
					clearInterval(checkInterval);
					console.warn('select-component not found after 5 seconds, proceeding anyway');
					resolve();
				}, 5000);
			});
		}

		// Shared function - only define once if not already defined
		if (typeof window.applyExternalDataToChilipiperFormData === 'undefined') {
			window.applyExternalDataToChilipiperFormData = function(domain) {
				return new Promise((resolve) => {
					let xhr = new XMLHttpRequest();
					xhr.addEventListener("readystatechange", async function() {
						if (this.readyState === 4) {
							const response = JSON.parse(this.responseText);
							response["builtwith"] = await prepareBuiltwithData(response["builtwith"]);
							const result = {
								...response["builtwith"],
								// ...response["similarweb"]
							};
							resolve(result);
						}
					});

					xhr.open("POST", ajaxurl);
					xhr.setRequestHeader("Content-Type", "application/x-www-form-urlencoded; charset=UTF-8");
					xhr.send(`action=marketo_external_data&domain=${domain}`);
				});
			};

			function prepareBuiltwithData(response) {
				return new Promise((resolve) => {
					response = JSON.parse(response);
					if (response.Errors.length > 0 || response.Results.length === 0) {
						console.log("BuiltWith: No data or errors found");
						resolve({});
						return;
					}
					let builtwithLookup = [{
							tag: "ads",
							lookup: ["Facebook", "Google"],
							mktoField: "Ads_Provider__c",
							technologies: [],
							found: [],
						},
						{
							tag: "analytics",
							lookup: ["Klaviyo", "Capterra", "BirdEye", "TrustPilot", "Bazaarvoice"],
							mktoField: "Integrations_Email_Marketing__c",
							technologies: [],
							found: [],
						},
						{
							tag: "widgets",
							lookup: [
								"ResellerRatings",
								"Orankl",
								"Judge Me",
								"Clutch",
								"PriceGrabber",
								"PowerReviews",
								"Feefo",
								"Foxrate",
								"Ekomi",
								"Demandforce",
								"Avis Verifies",
								"Ausgezeichnet",
								"Shopper Approved",
								"TrustedShops",
								"Reevoo",
								"Stamped",
							],
							mktoField: "Reviews_Provider_from_list__c",
							technologies: [],
							found: [],
						},
					];
					const builtwithLookupTags = builtwithLookup.map((obj) => {
						return obj.tag;
					});
					console.log("builtwithLookupTags :", builtwithLookupTags);
					// map the builtwith response into tags
					response.Results[0].Result.Paths.forEach((path) => {
						if (path.Technologies && path.Technologies.length === 0) {
							console.log("empty builtwith technology");
							return;
						}
						path.Technologies.forEach((technology) => {
							if (builtwithLookupTags.includes(technology.Tag)) {
								const tagIndex = builtwithLookupTags.indexOf(technology.Tag);
								builtwithLookup[tagIndex].technologies.push(technology);
							}
						});
					});
					const reviewsProviderObj = builtwithLookup.find((obj) => obj.mktoField === "Reviews_Provider_from_list__c");
					// iterate each tag.technologies to find if technology is being used
					builtwithLookup.forEach((item) => {
						item.technologies.forEach((technology) => {
							if (item.lookup.includes(technology.Name)) {
								if (
									technology.Name === "Capterra" ||
									technology.Name === "BirdEye" ||
									technology.Name === "TrustPilot" ||
									technology.Name === "Bazaarvoice"
								) {
									if (technology.Name === "TrustPilot") {
										reviewsProviderObj.found.push("Trust Pilot");
									} else {
										reviewsProviderObj.found.push(technology.Name);
									}
								} else if (technology.Name === "Loox") {
									reviewsProviderObj.found.push(technology.Name);
								} else {
									item.found.push(technology.Name);
								}
							}
						});
					});

					let builtwithLookupResult = {};
					builtwithLookup.forEach((item) => {
						builtwithLookupResult[item.mktoField] = item.found.length > 0 ? item.found.join(", ") : "";
					});
					resolve(builtwithLookupResult);
				});
			};
		}

		function createErrorDivCustom(field) {
			const errorParentDiv = document.createElement("div");
			errorParentDiv.className = "error-tooltip";

			const errorDiv = document.createElement("div");
			errorDiv.className = "error-text";
			errorDiv.innerHTML = field.errorMessage.replace(/\n/g, "<br>");

			errorParentDiv.appendChild(errorDiv);
			field.parent.appendChild(errorParentDiv);
		}

		function validateField(field) {
			const value = field.element.value.trim();
			const isValid = field.validation.test(value);
			if (field.parent) {
				field.parent.classList.toggle("typing", field.element.matches(":focus"));
				field.parent.classList.toggle("not-valid", !isValid && !field.element.matches(":focus"));
				// console.log('field.name', field.name);
				if (field.name == "Email") {
					field.parent.classList.toggle("valid", isValid && !field.element.matches(":focus"));
				} else {
					field.parent.classList.toggle("valid", isValid);
				}
			}
		}

		function displayErrorMessage(fieldName, errorMessage) {
			// console.log('fieldName', fieldName);
			// Scope selector to RAD popup form only
			const field = document.querySelector(`.rad-popup-v3 .rad-form-container [name="${fieldName}"]`);
			const parent = field?.parentNode;
			if (!parent) return; // Exit if field not found in RAD popup

			// parent.classList.remove("typing");
			parent.classList.add("not-valid");
			$('<div class="hs-error-msgs-custom"></div>')
				.text(errorMessage)
				.insertAfter(".rad-popup-v3 .main-rad-form-js input[id^='" + fieldName + "-']");

			$(".rad-popup-v3 .main-rad-form-js input[id^='" + fieldName + "-']").addClass("not-valid");
			$(".rad-popup-v3 .main-rad-form-js input[id^='" + fieldName + "-']").parent().addClass("not-valid")
		}

		function focusOnField(fieldName) {
			// Scope selector to RAD popup form only
			const field = document.querySelector(`.rad-popup-v3 [name="${fieldName}"]`);
			if (field) field.focus();
		}

		document.addEventListener("DOMContentLoaded", function() {
			const radFormContainer = document.querySelector('.rad-form-container');

			radFormContainer.classList.add('rad-version-b-wrapper');

			// Function to update the title and text based on the utmCampaign
			function updateTitleAndText() {
				const utmCampaign = sessionStorage.getItem("utmCampaign");


				// Define the new text for the specified campaign
				const newTitle = "Want Yotpo Email?";
				const newPageTitle = "Request a Demo - Email display campaign HT | Yotpo";

				// Check if the utmCampaign contains 'emailcampaign-Jun24'
				if (utmCampaign && utmCampaign.includes('emailcampaign-Jun24')) {
					document.title = newPageTitle;
					// Change the text content of the elements
					const titleElement = document.querySelector('.rad-popup-v3 .step-1 .form-cta-title');
					if (titleElement) {
						titleElement.textContent = newTitle;
						titleElement.setAttribute('data-text', newTitle);
					}
				}
			}

			// Initial check on page load after a slight delay
			setTimeout(updateTitleAndText, 100); // 100ms delay to allow sessionStorage to be set

			// Listen for the custom event to update the title when utmCampaign is set
			window.addEventListener('utmCampaignSet', updateTitleAndText);
		});
	</script>
	<div class="rad-popup-v3" data-variation="default">
		<div class="close-button"></div>
		<div class="flex-container">
			<div class="rad-form-container">
				<div class="step step-1">
					<div class="rad-logo-wrap">
						<a href="https://www.yotpo.com/" class="logo"></a>
						<div class="logo-devider"></div>
						<div class="rad-logo-text">30 min demo</div>
					</div>
					<div class="form-cta-title" data-text="Don't postpone your growth">Don't postpone your growth</div>
					<div class="form-cta-subtitle" data-text="Fill out the form today and discover how Yotpo can elevate your retention game in a quick demo.">Fill out the form today and discover how Yotpo can elevate your retention game in a quick demo.</div>
					<div class="form-container">
						<p class="loader"></p>
						<script>
							let emailFromFirstForm = '';

							function updateFirstFormEmail(email) {
								setTimeout(function() {
									let emailFieldFirst = $('.rad-popup-v3 div.step-1 input[name="email"]');
									if (emailFieldFirst.length > 0) {
										emailFieldFirst.val(email);
										emailFieldFirst.trigger("change").trigger("input").focus();
										emailFieldFirst.trigger("blur");
										sessionStorage.removeItem('prefill-rad-email');
									}
								}, 500);
							}
							// Observer to check for 'rad_popup_form_is_open' class on body
							const observer = new MutationObserver(function(mutations) {
								mutations.forEach(function(mutation) {
									if (mutation.type === "attributes" && mutation.attributeName === "class") {
										if (document.body.classList.contains("rad_popup_form_is_open")) {
											const storedEmail = sessionStorage.getItem("prefill-rad-email");
											if (storedEmail) {
												updateFirstFormEmail(storedEmail);
											}

											// Email migration adjustments
											// console.log("!!!!", emailMigrationPage);

											// if (emailMigrationPage) {
											// 	// **STOP OBSERVING TEMPORARILY TO AVOID INFINITE LOOP**
											// 	observer.disconnect();

											// 	document.body.classList.add("email-migration");

											// 	// Restart observing after modification
											// 	observer.observe(document.body, {
											// 		attributes: true
											// 	});

											// 	const checkbox = document.querySelector(
											// 		'.rad-popup-v3 .step-1 .hs-form-booleancheckbox input[name="interested_in_email__c"]'
											// 	);

											// 	if (checkbox && !checkbox.checked) {
											// 		checkbox.click();
											// 		checkbox.dispatchEvent(new Event("change", {
											// 			bubbles: true
											// 		}));
											// 		$(".rad-popup-v3 .step-1 .checkboxes-wrapper-group").hide();
											// 	}
											// }
										}
									}
								});
							});

							// Start observing the body for class changes
							observer.observe(document.body, {
								attributes: true
							});

							// Wait for select-component to be defined before creating the form
							// This prevents race conditions when WP Rocket defers scripts
							waitForSelectComponent().then(() => {
								hbspt.forms.create({
									region: "eu1",
									portalId: "25670362",
									formId: '6ae57b89-061a-497b-892b-280605c8e597',
									cssClass: `custom-hs-form-js main-rad-form-js rad-version-b`,
									formInstanceId: 'main-rad-form-js-step-1',
									// submitText: emailMigrationPage ? "Let’s Talk" : "Request a demo",
									submitText: "Request a demo",
									onFormReady: function($form) {
										console.log('🔥 RAD form onFormReady callback fired');

										// Manually trigger hsFormChain to ensure it runs
										// This is needed because the form is created asynchronously after waitForSelectComponent
										const formId = '6ae57b89-061a-497b-892b-280605c8e597';

										// Function to call hsFormChain when instance is ready
										function callHsFormChain(retries = 0) {
											if (window.hubSpotInstance && typeof window.hubSpotInstance.hsFormChain === 'function') {
												console.log('🔥 Manually calling hsFormChain for RAD form');
												window.hubSpotInstance.hsFormChain(formId);

												// Also call handleFormReady if it exists
												if (typeof window.handleFormReady === 'function') {
													window.handleFormReady(formId);
												}
											} else if (retries < 20) {
												// Retry up to 20 times (2 seconds total)
												console.log('⏳ Waiting for HubSpot instance... (retry ' + (retries + 1) + ')');
												setTimeout(() => callHsFormChain(retries + 1), 100);
											} else {
												console.warn('⚠️ HubSpot instance not found after 2 seconds, hsFormChain not called');
											}
										}

										// Start trying after a small delay
										setTimeout(() => callHsFormChain(), 100);

										let fields = [];

										// Select and wrap all relevant checkboxes inside the popup form
										const $checkboxes = $(".rad-popup-v3 .step-1 .form-columns-1 .hs-fieldtype-booleancheckbox:not(.hs-newsletter_opt_in)");

										if ($checkboxes.length > 0) {
											// console.log('!!!', $checkboxes.length);
											$checkboxes.wrapAll('<div class="checkboxes-wrapper-group"></div>')
												.wrapAll('<div class="checkboxes-wrapper"></div>');
										}

										// Determine which title text to show
										const isMobile = document.body.classList.contains('device-mobile');
										const isDesktop = document.body.classList.contains('device-desktop');

										let checkboxTitle = "Yotpo products you'd like to try<span>*</span>"; // Default fallback for mobile

										if (isDesktop) {
											checkboxTitle = "Which Yotpo products are you exploring?<span>*</span>";
										}

										// Insert the title before the wrapper
										$('<div class="checkboxes-title">' + checkboxTitle + '</div>').insertBefore('.checkboxes-wrapper');


										if (document.body.classList.contains('device-mobile')) {
											const formContainer = document.querySelector(".rad-form-container.rad-version-b-wrapper");
											const checkboxesTitle = document.querySelector(".rad-popup-v3 .checkboxes-title");
											const platformSelect = document.querySelector(".rad-popup-v3 .rad-form-container .hs_platform__c");
											const checkboxesWrapper = document.querySelector(".rad-popup-v3 .checkboxes-wrapper");

											// Add null check to prevent errors
											if (!checkboxesWrapper || !checkboxesTitle || !platformSelect || !formContainer) {
												console.warn("Required elements not found for mobile checkbox functionality");
												return;
											}

											const checkboxes = checkboxesWrapper.querySelectorAll("input[type='checkbox']");
											let isLargeScreen = window.innerWidth >= 768;
											let isSmallScreen = window.innerWidth <= 767;
											const defaultTitleText = "Yotpo products you\'d like to try*";

											// Update `isLargeScreen` on resize
											window.addEventListener("resize", () => {
												isLargeScreen = window.innerWidth >= 768;
												isSmallScreen = window.innerWidth <= 767;
											});

											// Function to update the title based on selected checkboxes
											function updateTitleText() {
												const selected = Array.from(checkboxes)
													.filter(checkbox => checkbox.checked)
													.map(checkbox => checkbox.nextElementSibling.textContent.trim());

												checkboxesTitle.textContent = selected.length > 0 ? selected.join(", ") : defaultTitleText;

												// Remove .not-valid class if it exists
												if (checkboxesTitle.classList.contains("not-valid")) {
													checkboxesTitle.classList.remove("not-valid");
												}
											}
											// Toggle visibility with slide animation
											function toggleCheckboxesWrapper() {
												// Toggle visibility class
												checkboxesWrapper.classList.toggle("visible");

												// Scroll only if the screen width is 768px or larger and checkboxes are visible
												if (isLargeScreen && checkboxesWrapper.classList.contains("visible")) {
													// Check if the formContainer is already scrolled to the bottom
													const isScrolledToBottom = formContainer.scrollTop + formContainer.clientHeight >= formContainer.scrollHeight;
													if (!isScrolledToBottom) {
														// Use smooth scroll behavior with native JavaScript
														$(formContainer).animate({
															scrollTop: $(checkboxesWrapper).offset().top - 100
														}, 500);
													}
												}
											}
											// Close checkboxes wrapper when clicking outside
											document.addEventListener("click", function(event) {
												if (!checkboxesTitle.contains(event.target) && !checkboxesWrapper.contains(event.target)) {
													checkboxesWrapper.classList.remove("visible");
												}
											});
											// Toggle wrapper visibility on title click
											checkboxesTitle.addEventListener("click", function(event) {
												event.stopPropagation(); // Prevent event from reaching the document
												toggleCheckboxesWrapper();
											});
											//for mobile devices scroll top when closing the select
											platformSelect.addEventListener("click", function(event) {
												const selectComponent = platformSelect.querySelector(".select-component");
												if (selectComponent && !selectComponent.classList.contains("active")) {
													if (isSmallScreen) {
														//scroll to the top
														$(formContainer).animate({
															scrollTop: 0
														}, 500);
													}
												}
											});
											// Update title text on checkbox change
											checkboxes.forEach(checkbox => {
												checkbox.addEventListener("change", updateTitleText);
											});
											// Initialize the title text
											updateTitleText();
										}

										// Define a mapping for test versions
										const testVersions = {
											A: "Ver A - RAD form",
											B: "Ver B - Quiz with CTA in step 1"
										};

										// Determine the test version
										const demoFormVersion = window.demoFormVersion || [...document.body.classList]
											.find(cls => cls.startsWith('demo-form-version-'))?.split('-').pop();

										// Update the form field if the version is valid
										if (demoFormVersion && testVersions[demoFormVersion]) {
											$form.find("[name='test_version']").val(testVersions[demoFormVersion]);
										}

										fields = [{
												name: "Email",
												element: document.querySelector('.rad-popup-v3 .main-rad-form-js [name="email"]'),
												parent: document.querySelector('.rad-popup-v3 .main-rad-form-js [name="email"]')?.parentNode,
												validation: /^[^\s@]+@[^\s@]+\.[^\s@]+$/,
												errorMessage: "Please enter a valid email, \nsuch as email@example.com",
											},
											{
												name: "full_name",
												element: document.querySelector('.rad-popup-v3 .main-rad-form-js [name="full_name"]'),
												parent: document.querySelector('.rad-popup-v3 .main-rad-form-js [name="full_name"]')?.parentNode,
												validation: /^[A-Za-z.]+ [A-Za-z.]+$/,
												errorMessage: "Please enter your full name",
											},
											{
												name: "Domain__c",
												element: document.querySelector('.rad-popup-v3 .main-rad-form-js [name="domain__c"]'),
												parent: document.querySelector('.rad-popup-v3 .main-rad-form-js [name="domain__c"]')?.parentNode,
												validation: /^(https?:\/\/)?(?:(?:(?:[a-zA-Z0-9][a-zA-Z0-9-]{0,62})?[a-zA-Z0-9])\.)+[a-zA-Z]{2,}\/?$/,
												errorMessage: "Please enter a valid domain, \nsuch as example.com",
											},
											{
												name: "rADPhoneNumber",
												element: document.querySelector('.rad-popup-v3 .main-rad-form-js [name="phone"]'),
												parent: document.querySelector('.rad-popup-v3 .main-rad-form-js [name="phone"]')
													?.parentNode,
												validation: /^\d+$/,
												errorMessage: "Must be a phone number. \n503-555-1212",
											},
										];
										// Function to check class presence in field
										function isClassPresentInField($form, selector, className) {
											const element = $form.find(selector).get(0); // Convert jQuery object to DOM element
											return element ? element.classList.contains(className) : false;
										}

										// Function to update error message display for checkboxes
										function updateCheckboxErrorDisplay() {
											const reviews = isClassPresentInField($form, ".hs_interested_in_reviews__c", "checked");
											const loyalty = isClassPresentInField($form, ".hs_interested_in_loyalty__c", "checked");
											// const subscription = isClassPresentInField($form, ".hs_interested_in_subscription__c", "checked");

											if (!reviews && !loyalty) {
												if ($(".rad-popup-v3 .step-1 .checkboxes-error-msg.hs-error-msgs-custom").length === 0) {
													$('.rad-popup-v3 .step-1 .checkboxes-wrapper-group .checkboxes-title').addClass('not-valid');
													$('<div class="checkboxes-error-msg hs-error-msgs-custom">Please select one or more products</div>')
														.insertAfter(".rad-popup-v3 .step-1 .checkboxes-wrapper");
												}
											} else {
												$(".rad-popup-v3 .step-1 .checkboxes-error-msg").remove();
												$('.rad-popup-v3 .step-1 .checkboxes-wrapper-group .checkboxes-title').removeClass('not-valid');
											}
										}

										// Function to update error message display for select element
										function updateSelectErrorDisplay(fieldName) {
											const selectEl = document.querySelector(`.rad-popup-v3 .rad-form-container select[name^='${fieldName}']`);

											if (!selectEl) {
												console.log(`Field with name starting with '${fieldName}' not found.`);
												return; // Exit the function early if the field is not found
											}

											const selectElv = selectEl.value;
											const selectComponent = document.querySelector(`.rad-popup-v3 .rad-form-container [id^='${fieldName}'] .select-component`);
											const errorMsgSelector = `.rad-popup-v3 .rad-form-container .select-error-msg.hs-error-msgs-custom.${fieldName}`;

											if (selectElv === '') {
												if ($(errorMsgSelector).length === 0) {
													if (selectComponent) {
														selectComponent.classList.add('not-valid');
													}

													if (fieldName === 'hubspot__estimated_monthly_orders') {
														$('<div class="select-error-msg hs-error-msgs-custom hubspot__estimated_monthly_orders">Please select your monthly order volume</div>')
															.insertAfter(selectEl);
													} else if (fieldName === 'platform__c') {
														$('<div class="select-error-msg hs-error-msgs-custom platform__c">Please select your platform</div>')
															.insertAfter(selectEl);
													}
												}
											} else {
												if (selectComponent) {
													selectComponent.classList.remove('not-valid');
												}
												$(`.rad-popup-v3 .step-1 .select-error-msg.${fieldName}`).remove();
											}
										}

										$(".rad-popup-v3 .step-1").on("click", ".checkboxes-wrapper-group input[type='checkbox']", function(e) {
											$(".rad-popup-v3 .step-1 .checkboxes-error-msg").remove();
										});
										$(".rad-popup-v3 .step-1 select[name^='hubspot__estimated_monthly_orders'], .rad-popup-v3 .step-1  select[name^='platform__c']").on("change", function() {
											const fieldName = this.getAttribute('name');
											updateSelectErrorDisplay(fieldName);
										});
										$('select[name="hubspot__estimated_monthly_orders"]').val($('select[name="hubspot__estimated_monthly_orders"] option:first').val());


										// Clear any previous error messages
										$(".rad-popup-v3 .step-1 .hs-error-msgs-custom").remove();


										// Function to create and display error message
										function createErrorDiv(field) {
											const existingErrorMessage = field.parent.querySelector('.hs-error-msgs-custom');
											if (existingErrorMessage) {
												return; // Prevent adding another error message if one already exists
											}

											const errorDiv = document.createElement('div');
											errorDiv.classList.add('hs-error-msgs-custom');
											errorDiv.textContent = field.errorMessage;
											field.parent.appendChild(errorDiv);
										}

										// Handle the blur event for input fields
										function handleBlur(event) {
											const field = fields.find(field => field.element === event.target);
											if (!field) return;

											const {
												element,
												parent,
												validation
											} = field;
											const value = element.value.trim();
											const isValid = validation.test(value);
											const isInvalid = element.classList.contains("invalid");
											if (!value && !isInvalid) {
												parent.classList.remove("typing", "valid");
											} else {
												setTimeout(() => {
													if (value !== '') {
														parent.classList.remove("typing", "valid", "not-valid");
														// Run this line only if the field value is not empty
														parent.classList.add(isInvalid || !isValid ? "not-valid" : "valid");
														// Add error message only if the field is invalid
														if (!isValid && !parent.querySelector('.hs-error-msgs-custom')) {
															createErrorDiv(field);
														}
													}
												}, 500);
											}

											checkAllFieldsValid();
										}

										// Function to validate and check if all fields are valid
										const checkAllFieldsValid = () => {
											const allFieldsValid = fields.every((field) => {
												const value = field.element.value.trim();
												if (field.element.classList.contains("invalid")) {
													return false;
												}
												return field.validation.test(value);
											});

											if (allFieldsValid) {
												$(".rad-popup-v3 .step-1 .hs-error-msgs-custom").remove(); // Remove error messages if all fields are valid
											}
										};

										// Function to handle the input event
										function handleInput(event) {
											const field = fields.find((field) => field.element === event.target);
											if (field) {
												validateField(field);
												checkAllFieldsValid();
											}
										}

										// Event listener setup for the fields
										fields.forEach((field) => {
											if (field.element) {
												createErrorDivCustom(field);
												field.element.addEventListener("input", handleInput);
												field.element.addEventListener("blur", handleBlur);
											}
										});

										const submitButton = document.querySelector(".rad-popup-v3 .step-1 .hs-submit [type='submit']");
										if (submitButton) {
											submitButton.addEventListener("click", function(e) {
												// Get all field values
												const email = $form.find("[name='email']").val().trim();
												const domain = $form.find("[name='domain__c']").val().trim();
												const phoneNumber = $form.find("[name='phone']").val().trim();
												let fullName = $form.find("[name='full_name']").val().trim();
												let hasErrors = false;
												// Function to check field validity
												const checkField = (fieldName, errorMsg) => {
													const field = $form.find(`[name='${fieldName}']`).val().trim();
													if ((field === "" || $(`.main-rad-form-js .not-valid [name='${fieldName}']`).length > 0 || $(`.main-rad-form-js .error[name='${fieldName}']`).length > 0)) {
														console.log($(`.not-valid [name='${fieldName}']`));
														displayErrorMessage(fieldName, errorMsg);
														if (!hasErrors) {
															hasErrors = true;
															focusOnField(fieldName);
														}
													}
												};

												// Clear any previous error messages
												$(".rad-popup-v3 .step-1 .hs-error-msgs-custom").remove();

												// Validate fields


												checkField('full_name', "Please enter your full name");
												checkField('email', "Please enter a valid email, such as email@example.com");
												checkField('domain__c', "Please enter a valid domain, such as example.com");
												checkField('phone', "Must be a phone number. 503-555-1212");


												updateCheckboxErrorDisplay();
												updateSelectErrorDisplay("hubspot__estimated_monthly_orders");
												updateSelectErrorDisplay("platform__c");

												if ($(".rad-popup-v3 .checkboxes-error-msg").length > 0 || $(".rad-popup-v3 .select-error-msg").length > 0) {
													hasErrors = true;
												}


												// Prevent form submission if there are errors
												if (hasErrors) {
													e.preventDefault();
												}
											}, false);
										}
									},
									onFormSubmitted: async function($form, data) {
										console.log('data.submissionValues', data.submissionValues);

										$(".rad-popup-v3 .step-1 .form-cta-title, .rad-popup-v3 .step-1 .logo, .rad-popup-v3 .step-1 .form-cta-subtitle, .rad-popup-v3 .step-1 .form-footer").hide();
										$(".rad-popup-v3 .step-1").fadeOut(500, function() {
											$(".rad-popup-v3 .step-3").fadeIn(500);
										});

										emailFromFirstForm = data.submissionValues.email;

										// updateSecondFormEmail(emailFromFirstForm);

										const website = data.submissionValues.domain__c;
										const domain = website.replace("http://", "")
											.replace("https://", "")
											.replace("www.", "")
											.split(/[/?#]/)[0];


										chiliPiperFormData.fullName = data.submissionValues.full_name;
										let fullNameArray = chiliPiperFormData.fullName.split(' ');
										chiliPiperFormData.firstName = fullNameArray[0];
										chiliPiperFormData.lastName = fullNameArray.slice(1).join(' ');
										chiliPiperFormData.interested_in_loyalty__c = data.submissionValues.interested_in_loyalty__c === true ? true : false;
										chiliPiperFormData.interested_in_reviews__c = data.submissionValues.interested_in_reviews__c === true ? true : false;
										// chiliPiperFormData.interested_in_subscription__c = data.submissionValues.interested_in_subscription__c === true ? true : false;
										chiliPiperFormData.hubspot__estimated_monthly_orders = parseInt(data.submissionValues.hubspot__estimated_monthly_orders);
										chiliPiperFormData.platform__c = data.submissionValues.platform__c;

										chiliPiperFormData.email = data.submissionValues.email;
										chiliPiperFormData.phone = data.submissionValues.phone;
										chiliPiperFormData.country_phone_code = data.submissionValues.country_phone_code;
										chiliPiperFormData.domain__c = data.submissionValues.domain__c;


										const externalApiData = await window.applyExternalDataToChilipiperFormData(domain);
										console.log("externalApiData: ", externalApiData);

										chiliPiperFormData = {
											...chiliPiperFormData,
											...externalApiData
										};
										console.log("chiliPiperFormData:", chiliPiperFormData);
										// Perform the fadeOut/fadeIn animation

										window.activeChiliFormSource = "popup";
										window.activeChiliFormData = chiliPiperFormData;

										ChiliPiper.submit("yotpo", "rad-web", {
											map: true,
											domElement: "#chilipiper-yotpo-wrapper",
											injectRootCss: true,
											lead: chiliPiperFormData,
											// This will call a function when a lead is submitted but does not match any queue rules and cannot be routed
											// This function is equivalent to the window listener "availability-loaded" that we're listening to
											onError: function(err) {
												console.error("ChiliPiper error", err);
												console.log("onError");

												sessionStorage.setItem("full_name", data.submissionValues.full_name);

												const interestedProducts = [];
												if (data.submissionValues.interested_in_reviews__c) {
													interestedProducts.push('reviews');
												}
												if (data.submissionValues.interested_in_loyalty__c) {
													interestedProducts.push('loyalty');
												}
												if (interestedProducts.length === 1) {
													sessionStorage.setItem("chosen_product", interestedProducts[0]);
												} else if (interestedProducts.length > 1) {
													sessionStorage.setItem("chosen_product", "platform");
												}

												// Wait 5 seconds - if calendar didn't load, then redirect
												setTimeout(function() {
													var calendarLoaded = document.querySelector('.chilipiper-ready') ||
														document.querySelector('.chilipiper-popup') ||
														document.querySelector('#chilipiper-yotpo-wrapper iframe');
													if (!calendarLoaded) {
														console.log("Calendar did not load, redirecting to thank-you page");
														redcross.track("Chilipiper Routed", { isRouted: "No" });
														window.location.href = window.location.origin + "/request-a-demo-thank-you";
													} else {
														console.log("Calendar loaded successfully");
														redcross.track("Chilipiper Routed", { isRouted: "Yes" });
													}
												}, 5000);
											},
											// This will call a function after a successful booking when the scheduler is already open and the user selected time
											onSuccess: function(event) {
												console.log("onSuccess");
												const chilipiperEvent = {
													...chiliPiperFormData
												};
												chilipiperEvent["bookingTimeStart"] = new Date(event.slot.start).toLocaleString();

												console.log('chilipiperEvent', chilipiperEvent)
												if (typeof redcross !== "undefined") {
													redcross.track("Meeting Booked", chilipiperEvent);
												}
											},
										});


									}
								});
							}); // End waitForSelectComponent promise
						</script>
						<div class="form-footer"><p style="margin-top:10px; font-size:12px">Your information will be treated in accordance with our <a href="/privacy-policy" target="_blank">Privacy Policy</a></p></div>
						<div class="footer-people-image">
							<img src="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-4/people-images-rad.png" alt="Yotpo people logo" />
						</div>
					</div>
				</div>

				<div class="step step-3" style="display: none">
					<p class="loader">This will take just a moment…<span>We're finding the right person on our team to help your brand!</span></p>
					<div id="chilipiper-yotpo-wrapper"></div>
				</div>

			</div>
			<div class="rad-customers-container">
				<div class="v-1">
					<img data-src="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-1/1024/1024.png"  data-srcset="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-1/1024/1024.png 1x, https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-1/1024/1024@2x.png 2x" alt="Yotpo customers logos" class="d-none d-lg-inline-block d-xl-none lazy" /><img data-src="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-1/1440/1440.png"  data-srcset="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-1/1440/1440.png 1x, https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-1/1440/1440@2x.png 2x" alt="Yotpo customers logos" class="d-none d-xl-inline-block d-xxxl-none lazy" /><img data-src="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-1/1920/1920.png"  data-srcset="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-1/1920/1920.png 1x, https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-1/1920/1920@2x.png 2x" alt="Yotpo customers logos" class="d-none d-xxxl-inline-block lazy" />				</div>
				<div class="v-2">
					<img data-src="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-2/testimonial.png"  data-srcset="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-2/testimonial.png 1x, https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-2/testimonial@2x.png 2x" alt="Laura Doonin, Commercial Director recommendation on yotpo" class=" lazy" />					<div class="content">
						<p>“Yotpo is a fundamental part of our recommended tech stack.”</p>
						<img src="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-2/shopifyplus.svg" alt="Shopify plus logo">
						<span><span>Laura Doonin,</span> Commercial Director</span>
					</div>
				</div>
				<div id="rad-v3-logos" class="v-3">
					<div class="v-3-wrapper">
						<h6>YOTPO POWERS THE WORLD'S FASTEST-GROWING BRANDS</h6>
						<img data-src="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-3/v-3-logos-2x.png"  data-srcset="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-3/v-3-logos-2x.png 1x, https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-3/v-3-logos-2x.png 2x" alt="Yotpo customers logos" class=" lazy" />					</div>
				</div>
				<div class="v-bfcm">
					<img data-src="https://www.yotpo.com/wp-content/themes/yotpo/images/bfcm-app/rad/1024/1024.png"  data-srcset="https://www.yotpo.com/wp-content/themes/yotpo/images/bfcm-app/rad/1024/1024.png 1x, https://www.yotpo.com/wp-content/themes/yotpo/images/bfcm-app/rad/1024/1024@2x.png 2x" alt="Yotpo customers logos" class="d-none d-lg-inline-block d-xl-none lazy" /><img data-src="https://www.yotpo.com/wp-content/themes/yotpo/images/bfcm-app/rad/1440/1440.png"  data-srcset="https://www.yotpo.com/wp-content/themes/yotpo/images/bfcm-app/rad/1440/1440.png 1x, https://www.yotpo.com/wp-content/themes/yotpo/images/bfcm-app/rad/1440/1440@2x.png 2x" alt="Yotpo customers logos" class="d-none d-xl-inline-block d-xxxl-none lazy" /><img data-src="https://www.yotpo.com/wp-content/themes/yotpo/images/bfcm-app/rad/1920/1920.png"  data-srcset="https://www.yotpo.com/wp-content/themes/yotpo/images/bfcm-app/rad/1920/1920.png 1x, https://www.yotpo.com/wp-content/themes/yotpo/images/bfcm-app/rad/1920/1920@2x.png 2x" alt="Yotpo customers logos" class="d-none d-xxxl-inline-block lazy" />				</div>
				<div class="v-4">
					<div class="v-4-wrapper">
						<div class="top-wrap">
							<div class="rad-logo-wrap">
								<a href="https://www.yotpo.com/" class="logo"></a>
								<div class="logo-devider"></div>
								<div class="rad-logo-text">30 min demo</div>
							</div>
							<div class="form-cta-title" data-text="Don't postpone your growth">Don't postpone your growth</div>
							<div class="sub-bullets">
								<div class="sub-bullet"><img src="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-4/checkbox-circle-fill.png" alt="Check icon">Join a free demo, personalized to fit your needs</div>
								<div class="sub-bullet"><img src="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-4/checkbox-circle-fill.png" alt="Check icon">Get the best pricing plan to maximize your growth</div>
								<div class="sub-bullet"><img src="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-4/checkbox-circle-fill.png" alt="Check icon">See how Yotpo's multi-solutions can boost sales</div>
								<div class="sub-bullet"><img src="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-4/checkbox-circle-fill.png" alt="Check icon">Watch our platform in action & the impact it makes</div>
							</div>
						</div>
						<div class="bottom-wrap">
							<div class="growing-brands">
								<span class="growing-brand-1">30K+</span>
								<span class="growing-brand-2">Growing brands trust Yotpo</span>
							</div>
							<div class="brands-logos">
								<img src="https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-4/logos.png" alt="Yotpo customers logos">
							</div>
						</div>
					</div>
				</div>
			</div>
		</div>
	</div>
	<script>
		(function() {
			if (document.referrer.indexOf('/walkaway/') > -1) {
				$('body').addClass('rad--walkaway');
				const pageTitle = 'Request a Demo - Walkaway | Yotpo'
				const stepTitle1 = 'Interested in Yotpo Email?';
				const stepSubTItle1 = 'Talk to our migration experts & get a free, painless move (plus, a chance to win shoes!)'

				$('title').text(pageTitle);
				$('.rad-popup-v3 .step-1 .form-cta-title').text(stepTitle1);
				$('.rad-popup-v3 .step-1 .form-cta-subtitle').text(stepSubTItle1);

				// setTimeout(() => {
				//     $('.hs_interested_in_email__c label').click();
				// }, 1000);
			}
		})();
	</script>

<script type="speculationrules">
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</script>
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    <script>
        if (!isLocalhost) {
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                    sitekey: "041beeb95283e190f888f54f256302f5",
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                    // Run right away in case the script injected synchronously
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                            childList: true,
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            })(document, document.head, document.body);
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    var quizImagesFolder = '/wp-content/themes/yotpo/images/rad-quiz';
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    <div class="rad-quiz-close"></div>
    <div class="rad-quiz-wrapper"></div>
    <div class="rad-quiz-modal"></div>
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							if ( entry.isIntersecting ) {
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				const events = [
					'DOMContentLoaded',
					'elementor/lazyload/observe',
				];
				events.forEach( ( event ) => {
					document.addEventListener( event, lazyloadRunObserver );
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			<link rel="stylesheet" href="https://www.yotpo.com/wp-content/themes/yotpo/css/onsite_global_ribbon.css">
<link rel="stylesheet" href="https://www.yotpo.com/wp-content/themes/yotpo/css/onsite-global-popup.css">
<link rel='stylesheet' id='component-rad-quiz-css-css' href='https://www.yotpo.com/wp-content/themes/yotpo/css/component-rad-quiz.css' type='text/css' media='all' />
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