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Original 2026-01-01

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1 <h2>Automagic checkout</h2>

2 Meet the world’s bestcheckout experience

3 [ MEET MASHGIN ]

4 <h2>Lines are now optional</h2>

5 Deliver a magical experience that customers love with the fastest and easiest checkout method in the world. Customers simply place their items and Mashgin’s AI does the rest. The entire process takes about 5 seconds to complete.

6 Trusted by over 40 million users.

7 Trained by over 1 billion transactions.

8 Scan.

9 <h3>Ring up everything in ‍half a second</h3>

10 Multiple 3D cameras create models for each item, allowing our AI to identify items with over 99.99% accuracy. Mashgin already knows over 100k common bar-coded items. No setup required.

11 Learn.

12 <h3>Add new itemsin 30 seconds</h3>

13 To upload new inventory, simply place the new item on any Mashgin device and the 3D cameras will scan, learn, and upload it instantaneously. From unique store items to hot foods, you can upload and update inventory in seconds.

14 Checkout.

15 <h3>Full checkout in5 seconds</h3>

16 No matter how items are arranged, or how similar items may appear, Mashgin correctly identifies each item and captures the entire order in under half a second. Swipe or tap to pay takes 2 seconds.

17 Scan.

18 <h3>Identify items in half a second</h3>

19 Multiple 3D cameras create models for each item, allowing our AI to identify items with over 99.99% accuracy. Mashgin already knows over 100k common bar-coded items. No setup required.

20 Learn.

21 <h3>Add new items in 30 seconds</h3>

22 Simply place new items on any Mashgin device and our AI learns almost instantaneously. Now it can identify new items, even unique hot foods. every time, on any kiosk.

23 Checkout.

24 <h3>Full checkout in 5 seconds</h3>

25 No matter how items are arranged, or how similar items may appear, Mashgin correctly identifies each item and captures the entire order in under half a second. Swipe or tap to pay takes 2 seconds.

26 [ VERIFIED RESULTS ]

27 <h2>AI is cool. Real value is cooler.</h2>

28 Businesses like yours are increasing revenue, decreasing costs, and drastically improving customer experience with Mashgin.

29 "I have a deep love for Mashgin and what it has done for our business."

30 Barbara Goersch

31 General Manager for Aramark at John Deere

32 “With Mashgin lines are almost gone completely. Even on the busiest days they will only be 1-2 minutes.”

33 Christian Andersen

34 Senior Manager Food and Beverage

35 “Students really love the speed of service, the convenience, and that they don't need to give someone their credit card or talk to anybody if they don’t want to.”

36 Mario Martinez

37 Resident District Manager

38 "At a time when resources are stretched, having a secure retail location that’s available 24/7 with coffee, salads, sushi, and sandwiches has been an incredible hit with our team, especially those that work late nights and weekends."

39 Peter Nyamora

40 VP of Ancillary Services

41 "We couldn't be happier with the decision to implement Mashgin kiosks at UT Austin's stadium. The results have been astounding. We have seen a significant reduction in line times, increased revenue and most importantly, an overall improvement in customer satisfaction. The fans are happy and that makes us happy. "

42 Chris Reynolds

43 District Manager for Sodexo at UT Austin

44 "Once our customers try DK Touch-Less, they fall in love and don’t want to shop any other way. We’ve thus completely rethought our store experience, where in-store signage and associate greeters direct customer flow to these units."

45 Darshan Gad

46 Senior Vice President of Retail Sales

47 "The unexpected surprise was that sales for October 2021 at that location exceeded sales for the entire 2019 season! We immediately ordered seven more Mashgins, and are in process of reconfiguring additional locations in the building to deploy the additional Mashgins."

48 Angela Leu

49 VP, F&B Finance & Business Insights

50 "We are regularly surveying our fans, and they love how Mashgin lets them move through the lines so quickly. The LAFC home games have been sold out since 2018, and concessions are always in high demand. Getting those lines moving means more fans can get their snacks without missing out on the action on the field."

51 Christian Lau

52 Chief Technology Officer

53 <h3>18 sec</h3>

54 Avg. transaction times

55 "The experience for our customers has been amazing. There are no lines. We just want to please our customers and Mashgin is helping us do that."

56 "I have a deep love for Mashgin and what it has done for our business."

57 Barbara Goersch

58 General Manager for Aramark at John Deere

59 “With Mashgin lines are almost gone completely. Even on the busiest days they will only be 1-2 minutes.”

60 Christian Andersen

61 Senior Manager Food and Beverage

62 “Students really love the speed of service, the convenience, and that they don't need to give someone their credit card or talk to anybody if they don’t want to.”

63 Mario Martinez

64 Resident District Manager

65 "At a time when resources are stretched, having a secure retail location that’s available 24/7 with coffee, salads, sushi, and sandwiches has been an incredible hit with our team, especially those that work late nights and weekends."

66 Peter Nyamora

67 VP of Ancillary Services

68 "We couldn't be happier with the decision to implement Mashgin kiosks at UT Austin's stadium. The results have been astounding. We have seen a significant reduction in line times, increased revenue and most importantly, an overall improvement in customer satisfaction. The fans are happy and that makes us happy. "

69 Chris Reynolds

70 District Manager for Sodexo at UT Austin

71 "Once our customers try DK Touch-Less, they fall in love and don’t want to shop any other way. We’ve thus completely rethought our store experience, where in-store signage and associate greeters direct customer flow to these units."

72 Darshan Gad

73 Senior Vice President of Retail Sales

74 "The unexpected surprise was that sales for October 2021 at that location exceeded sales for the entire 2019 season! We immediately ordered seven more Mashgins, and are in process of reconfiguring additional locations in the building to deploy the additional Mashgins."

75 Angela Leu

76 VP, F&B Finance & Business Insights

77 "We are regularly surveying our fans, and they love how Mashgin lets them move through the lines so quickly. The LAFC home games have been sold out since 2018, and concessions are always in high demand. Getting those lines moving means more fans can get their snacks without missing out on the action on the field."

78 Christian Lau

79 Chief Technology Officer

80 <h3>18 sec</h3>

81 Avg. transaction times

82 "The experience for our customers has been amazing. There are no lines. We just want to please our customers and Mashgin is helping us do that."

83 [ USER EXPERIENCE ]

84 <h2>Your customers already love the magic of Mashgin</h2>

85 “This is so much easier than waiting in line! It’s less than 10 seconds and I’m on my way.”

86 “I walk across the stadium to use Mashgin instead of waiting in line.”

87 Cesar

88 LAFC Season Ticket Holder

89 “I use Mashgin every time I ski. It’s so fast.”

90 Heather

91 Skier at Palisades Tahoe

92 Lines here are way faster than other stadiums.

93 Angela

94 Student and Fan at UT Austin

95 “It's just magic. It’s so fun to use”

96 Carter

97 Customer at Chestnut Market

98 “I was blown away when the machines were installed. Once I saw it, I never went back.”

99 Damien

100 Customer at CircleK

101 [ USER EXPERIENCE ]

102 <h2>Your customers already love the magic of Mashgin</h2>

103 “This is so much easier than waiting in line! It’s less than 10 seconds and I’m on my way.”

104 Dan

105 “I walk across the stadium to use Mashgin instead of waiting in line.”

106 Cesar

107 “I use Mashgin every time I ski. It’s so fast.”

108 Heather

109 Lines here are way faster than other stadiums.

110 Angela

111 “It's just magic. It’s so fun to use”

112 Carter

113 “I was blown away when the machines were installed. Once I saw it, I never went back.”

114 Damien

115 [ WHO WE WORK WITH ]

116 <h2>Your peers are growing with Mashgin.</h2>

117 Whether you serve fans, students, travelers, or employees - odds are that they are on the go and every second in line matters for you and for them. Learn how different food and dining sectors are driving operational efficiencies with Mashgin.

118 <h3>Better margins & more convenient stores</h3>

119 Cut lines in half during peak times and free up staff to keep your store spotless. Shorter lines lead to more sales both at the counter and the pump.

120 DK Storesreduced lines 67%

121 <h3>Happier fans & more repeat purchases</h3>

122 Get fans back to the game with 400% faster transactions. Shorter, faster-moving lines increase concessions sales and increase fan experience scores.

123 UT Austinboosted stadium concessions revenue 125%.

124 University of Texas at Austin boosted stand revenue by125%

125 <h3>Modern checkout, more meal plan participation</h3>

126 Boost campus cafe sales with a POS that is fast, flexible, and futuristic. University students are Mashgin power users, with a median checkout time of 7 seconds.

127 <h3>Shorter lines and more sales</h3>

128 Double cashier productivity and shorten lines to capture as much revenue as possible at micro markets and small retail locations.

129 <h3>Higher clinician and visitor satisfaction</h3>

130 Dramatically shorten lines to give clinicians more time on their lunch break and make it easy for visitors to grab a bite while they care for loved ones.

131 Candler Hospitalincreased sales by 110%without additional staff.

132 BUSINESS DINING

133 <h3>Boost cafe sales and staff efficiency</h3>

134 Double mealtime throughput with half the staff needed at checkout. Focus your team on making food and helping guests while shorter lines increase meal participation and guest satisfaction.

135 SKI RESORTS

136 <h3>Faster service and more open outlets</h3>

137 Get guests back on the mountain with dramatically shorter lines. Staff can manage multiple kiosks at once, opening up additional POS and whole additional outlets.

138 Palisades Tahoe saw40% more saleson peak days of the season.

139 <a>Learn more

140 </a>CONVENIENCE STORES

141 <h3>Better margins & more convenient stores</h3>

142 Cut lines in half during peak times and free up staff to keep your store spotless. Shorter lines lead to more sales both at the counter and the pump.

143 DK Storesreduced lines 67%

144 <a>Learn more

145 </a>SPORTS & ENTERTAINMENT

146 <h3>Happier fans & more repeat purchases</h3>

147 Get fans back to the game with 400% faster transactions. Shorter, faster-moving lines increase concessions sales and increase fan experience scores.

148 UT Austinboosted stadium concessions revenue 125%.

149 <a>Learn more

150 </a>HIGHER EDUCATION

151 <h3>Modern checkout, more meal plan participation</h3>

152 Boost campus cafe sales with a POS that is fast, flexible, and futuristic. University students are Mashgin power users, with a median checkout time of 7 seconds.

153 <a>Learn more

154 </a>University of Texas at Austin boosted stand revenue by125%

155 GRAB & GO

156 <h3>Shorter lines and more sales</h3>

157 Double cashier productivity and shorten lines to capture as much revenue as possible at micro markets and small retail locations.

158 <a>Learn more

159 </a>HEALTHCARE

160 <h3>Higher clinician and visitor satisfaction</h3>

161 Dramatically shorten lines to give clinicians more time on their lunch break and make it easy for visitors to grab a bite while they care for loved ones.

162 Candler Hospitalincreased sales by 110%without additional staff.

163 <a>Learn more

164 </a>BUSINESS DINING

165 <h3>Boost cafe sales and staff efficiency</h3>

166 Double mealtime throughput with half the staff needed at checkout. Focus your team on making food and helping guests while shorter lines increase meal participation and guest satisfaction.

167 <a>Learn more

168 </a>SKI RESORTS

169 <h3>Faster service and more open outlets</h3>

170 Get guests back on the mountain with dramatically shorter lines. Staff can manage multiple kiosks at once, opening up additional POS and whole additional outlets.

171 Palisades Tahoe saw40% more saleson peak days of the season.

172 <a>Learn more

173 </a>Trained by over1 billion transactions.

174 <h2>Why Mashgin is tailor-made to deliver for your business like no one else.</h2>

175 <h3>Unmatched AI Accuracy</h3>

176 We use multiple 3D cameras to create 3D models for each item in real time. The result, over 99.99% accuracy, even with hard to distinguish items and crowded carts.

177 No other self checkout vendor comes close to our AI accuracy. When you have a rush of customers, 80-90% accuracy just won’t cut it.

178 <h3>24/7/365 US-based phone support</h3>

179 Checkout is mission critical to your business, so when you need help, you it fast and you need an expert.

180 Mashgin is the only checkout provider with fully US-based support that will get on the phone with you in under 2 minutes, anytime of day. Just press a button on your machine and talk to an expert from our team.

181 <h3>Insanely easy for customers and staff</h3>

182 Mashgin is the easiest and fastest way for your customers to checkout. But, it also has to be easy for you to manage.

183 Because we already trained on over 100k common items, you’ll be able to get going immediately.

184 And when you need to add new or custom items, it takes just seconds to teach Mashgin new items.

185 <h3>Integrates with your existing systems</h3>

186 Your checkout solution needs to work with your existing technology and process. We integrate with 50+ payment networks, POS systems, loyalty systems, and more to ensure that Mashgin fits within your specific workflows.

187 <h3>White-glove  deployment</h3>

188 Checkout is essential to your customer experience and the success of your business. We treat your business like our own and go the extra mile to ensure you win. Our team works with you, in the field, to get Mashgin up and running and successful fast.

189 <h3>Purpose-built hardware</h3>

190 Unlike other solutions that rely on third-party devices, everything from hardware to software is purpose-built and proprietary with Mashgin.

191 Why? Simply put, it’s the only way we can deliver a faster and more accurate experience than anyone else on the market.

192 <h3>AI accuracy</h3>

193 We use multiple 3d cameras to create 3d models for each item in real time. The result, over 99.99% accuracy, even with hard to distinguish items and crowded carts.

194 No other self checkout vendor comes close to our AI accuracy. When you have a rush of customers, 80-90% accuracy just won’t cut it.

195 <h3>Customer support</h3>

196 Checkout is mission critical to your business, so when you need help, you it fast and you need an expert.

197 Mashgin is the only checkout provider with fully US-based support that will get on the phone with you in under 2 minutes, anytime of day. Just press a button on your machine and talk to an expert from our team.

198 <h3>Ease of use</h3>

199 Mashgin is the easiest and fastest way for your customers to checkout. But, it also has to be easy for you to manage.

200 Because we already trained on over 100k common items, you’ll be able to get going immediately.

201 And when you need to add new or custom items, it takes just seconds to teach Mashgin new items.

202 <h3>Integrations</h3>

203 Your checkout solution needs to work with your existing technology and process. We integrate with payment networks, POS systems, loyalty systems, and more to ensure that Mashgin fits within your specific workflows.

204 <h3>White-glove  deployment</h3>

205 Checkout is essential to your customer experience and the success of your business. We treat your business like our own and go the extra mile to ensure you win. Our team works with you, in the field, to get Mashgin up and running and successful fast.

206 <h3>Purpose-built hardware</h3>

207 Unlike other solutions that rely on third-party devices, everything from hardware to software is purpose-built and proprietary with Mashgin.

208 Why? Simply put, it’s the only way we can deliver a faster and more accurate experience than anyone else on the market.

209 <h2>FAQs</h2>

210 Mashgin uses computer vision and machine learning to instantly identify items placed on its checkout tray. There’s no need to look for and scan barcodes: customers simply place their items on Mashgin’s tray, pay, and can be on their way in as little as 5 seconds. To see Mashgin being used, check out our<a>video gallery here</a>.

211 How long does it take to get started with Mashgin?

212 Since we ship your Mashgin devices directly to you and integrate with your existing POS and payment processing, the entire process, from getting your device(s) to being customer-ready takes less than an hour. And you won’t be doing it alone. Mashgin’s implementation team will be with you hand-in-hand as you’re getting started to make sure you and your staff are set up for success.

213 How do end-customers feel about Mashgin?

214 Over 40 million customers have already used Mashgin across over 4 thousand locations, including over half of all professional sports stadiums in the United States. In a study of thousands of sports fans, we found that over 80% of them had a strong preference for Mashgin over traditional checkout.

215 How does Mashgin recognize items without barcodes or RFID?

216 We use cameras to see items and computer vision to identify them. Barcodes are currently the most widely used item ID method. Barcode scanning is also a form of visual identification, but only enough to recognize the unique black-and-white bar pattern and output the associated 11-digit code. By using everyday cameras, it’s possible to read all the visual information an item already contains like the colors, shapes, sizes, and other features. This is more than enough to uniquely identify an item-the same way people do.

217 What if I have a question, something goes wrong, or I need technical support from Mashgin?

218 Checkout makes or breaks your business. We know this better than anyone. That’s why we make it extremely easy for you to talk to a real human 24/7. All you need to do is press a button on your Mashgin device and one of our US-based customer support representatives will be on the phone with you in 2 minutes or less. Don’t believe it? Ask any existing Mashgin customer about their experience.

219 Why is Mashgin better than the self-checkout systems I see at grocery stores?

220 The self-checkout experience that we are all used-to from major grocery stores relies on scanning a barcode for each item individually and sometimes manually entering item details. It’s a great option, but still a manual and tedious process. Comparatively Mashgin rings up everything you or your customers are purchasing at once and it takes just a second. Simply put all of your items on the Mashgin tray, see your total, and tap or swipe to pay. The entire process takes seconds to complete and doesn’t require manual support.

221 How does Mashgin handle hot-food, tap drinks, and other items without barcodes?

222 The self-checkout experience that we are all used-to from major grocery stores relies on scanning a barcode for each item individually and sometimes manually entering item details. It’s a great option, but still a manual and tedious process. Comparatively Mashgin rings up everything you or your customers are purchasing at once and it takes just a second. Simply put all of your items on the Mashgin tray, see your total, and tap or swipe to pay. The entire process takes seconds to complete and doesn’t require manual support.

223 Why is Mashgin better than walk-out technology?

224 We’ll admit, it is a pretty darn cool concept to just walk out without any checkout. That said for 99% of retail, this experience doesn’t make sense and is extremely impractical and costly to execute. This type of experience requires a complete systems and hardware overhaul of your business including many new instances of camera hardware to be installed and a massive shift in how your customers shop. And that’s assuming the technology works perfectly and doesn’t require an army of representatives to review all of the footage and correct inventory and carts. Alternatively, Mashgin fits directly with how your customer shop today and with the technology and processes you already run. Not to mention, it's a fraction of the cost and much more reliable.

225 Why is Mashgin better than other AI checkout systems?

226 With the advancements of open source computer vision, it’s actually not that hard to create software to identify items in a customer’s cart with decent accuracy. That said, identifying items at high speed, at different angles, in multiple different scenarios with near perfect accuracy is extremely difficult. The secret sauce behind Mashgin is our ability to check out a full cart or order worth of items, regardless of how they are arranged and regardless of how similar they look to one another with 99.99% accuracy. While other solutions market themselves as being similar to Mashgin, when you have a line of hungry customers being 95% accurate doesn’t cut it. For example, even at 95% accuracy, manual intervention is required for at least 1 out of 20 transactions.

227 Should I expect theft to increase when I adopt Mashgin?

228 Across over 4 thousand customer sites using Mashgin for checkout, most saw either no change or a decrease in theft after they implemented Mashgin. Why? From our analysis a significant portion of retail theft comes from customers that are frustrated with waiting and therefore choose to steal and from internal shrink. Mashgin significantly reduces both of these causes of theft. Unlike barcode-based self-checkout, where customers must individually scan items, Mashgin identifies all items at once. This significantly reduces instances of accidental (or intentionally) missed scans. That said, the majority of theft actually does not occur in or around checkout. Therefore, whether it is Mashgin, other self checkout, or traditional manual checkout, those that plan to steal will do so no matter what.

229 Why does Mashgin use proprietary devices instead of iPads or other public hardware?

230 Simply put: to deliver the best customer experience. The secret sauce of Mashgin is the insanely powerful AI and its ability to perform real-time 3d modeling to identify products with unmatched accuracy and speed. This is how Mashgin is able to differentiate items that even most humans can’t and uniquely identify many items at once, even if the tray is crowded. To deliver the very best AI, we need to use proprietary technology to power it. If someone is using a stock iPad, they aren’t running nearly as advanced of AI as Mashgin.

231 How does Mashgin increase revenue?

232 Mashgin estimates as much as a 400% increase in sales compared to traditional checkout options. The degree of increase varies depending on location and circumstances. For example, corporate cafeterias typically see a 20% increase, while the Denver Broncos saw a 96% faster customer throughput and saw total number of transactions per game increase by 34% at locations with Mashgin installed.

233 Does Mashgin fully replace cashiers?

234 Can a customer checkout fully autonomously in most cases (exceptions include alcohol and other age restricted products) with Mashgin? Yes. Does that mean businesses are removing cashiers and human representatives? No. Mashgin allows an employee to be significantly more productive and support many customers simultaneously. More importantly, Mashgin lets your employees do things that machines can't, like answer questions for customers, restock shelves, and keep your business moving.

235 Does Mashgin work with my existing [POS, Payment, Loyalty, Fuel Partner, Back Office, ID] System?

236 Yes. Mashgin works with the majority of common systems that POS businesses already rely on and we are always adding more integrations. For a full list of integrations, check out our integrations page. Don’t see something that’s important to your business? Reach out to us at<a>contact@mashgin.com</a>and ask us. We may already have it or be able to make it work for you.