Кастомный анализ
AI-анализ изменений
Добавлено описание использования Klaviyo B2C CRM брендом Happy Wax для управления отзывами клиентов с предложением нового аромата при негативных отзывах. Удалено описание использования A/B тестирования push-уведомлений брендом Jordan Craig.
Diff изменений
Анализируемый период: 2026-01-01 — 2026-03-10 ПОЯВИЛОСЬ ЗА ПЕРИОД: - Home fragrance brand Happy Wax, for example, uses Klaviyo B2C CRM to run a sophisticated review request flow. When customers leave reviews with less than 3 stars, the flow pings the internal customer service team to reach out and offer a new scent, free of charge. - In this guide - Measure andoptimise - Category - Top channels for purchasing - Beauty - 1. Email2. Social media3. SMS/text - Fashion/apparel - 1. Email2. Social media3. In-store - Electronics - 1. Email2. In-store3. Social media - Home goods - Restaurants - Travel and hotels - 1. Email2. Social media3. Push notifications via mobile app - Spas/fitness studios - But each customer has their own preferences, and keeping up with them manually is an impossible task. ИСЧЕЗЛО ЗА ПЕРИОД: - When men’s apparel brand Jordan Craig started A/B testing push notifications via their mobile app alongside email, they gained better visibility into channel preferences for dual subscribers. Centralising data from email, push, and integrations in one place has been a major revenue driver for the brand: in their first 6 months with Klaviyo, flows drove 30% of their revenue. - Similarly, from a consolidated tech stack, fragrance brand Happy Wax created a sophisticated review request flow for customers who leave reviews with less than 3 stars. In that case, the flow pings the internal customer service team to reach out and offer a new scent, free of charge. - Measure and optimise - CategoryTop channels for purchasingBeauty1. Email2. Social media3. SMS/textFashion/apparel1. Email2. Social media3. In-storeElectronics1. Email2. In-store3. Social mediaHome goods1. Email2. In-store3. Social mediaRestaurants1. Email2. In-store3. Social mediaTravel and hotels1. Email2. Social media3. Push notifications via mobile appSpas/fitness studios1. Email2. Social media3. In-store But each customer has their own preferences, and keeping up with them manually is an impossible task. ИЗМЕНИЛОСЬ ЗА ПЕРИОД: - A discount offer email on their [birthday → birthday] - For today’s customers, great service alone isn’t enough. Brands need to engage customers across channels with consistency, relevance, and [care. → care.] - A personalised, connected customer experience starts with a single source of truth. That means every piece of customer data, no matter where it comes from, needs to live in one centralised [place. → place.] - And good communication goes both ways. A self-service portal not only connects customers to built-in AI service agents that can help answer simple questions instantly, but also allows customers to actively manage how they engage with you by giving them the ability to update subscriptions, track favorite purchases, or adjust communication [preferences. → preferences.] - Build cross-channel abandonment flows with proactive assistance. If a customer abandons their cart, follow up via their preferred channel with tailored product messaging. You might also trigger a follow-up on another channel offering real-time help via chat or a link to product reviews and return [policies. → policies.] - Set up post-purchase flows that evolve. Update flows based on what customers bought, how frequently they buy, or when they’re likely to re-order. After a purchase, send confirmation and shipping updates via text message or email, then follow up on WhatsApp with helpful content like care instructions, how-to videos, or a link to contact [support. → support.] - 5. Personalise messaging at scale with [AI → AI] - Let an AI service agent be the frontline for visitor questions and support needs, providing tailored, instant responses for every [customer. → customer.] - Omnichannel customer engagement can drive long-term relationships. Make the most of it by investing in your loyalty program and customer retention in a meaningful [way. → way.] - Here are a few places to [start: → start:] - Klaviyo B2C CRM gives fast-moving brands everything they need to turn disconnected touchpoints into a cohesive customer experience—powered by real-time data, AI, and [automation. → automation.]
When men’s apparel brand Jordan Craig started A/B testing push notifications via their mobile app alongside email, they gained better visibility into channel preferences for dual subscribers. Centralising data from email, push, and integrations in one place has been a major revenue driver for the brand: in their first 6 months with Klaviyo, flows drove 30% of their revenue. Similarly, from a consolidated tech stack, fragrance brand Happy Wax created a sophisticated review request flow for customers who leave reviews with less than 3 stars. In that case, the flow pings the internal customer service team to reach out and offer a new scent, free of charge. Measure and optimise CategoryTop channels for purchasingBeauty1. Email2. Social media3. SMS/textFashion/apparel1. Email2. Social media3. In-storeElectronics1. Email2. In-store3. Social mediaHome goods1. Email2. In-store3. Social mediaRestaurants1. Email2. In-store3. Social mediaTravel and hotels1. Email2. Social media3. Push notifications via mobile appSpas/fitness studios1. Email2. Social media3. In-store But each customer has their own preferences, and keeping up with them manually is an impossible task. A discount offer email on their birthday For today’s customers, great service alone isn’t enough. Brands need to engage customers across channels with consistency, relevance, and care. A personalised, connected customer experience starts with a single source of truth. That means every piece of customer data, no matter where it comes from, needs to live in one centralised place. And good communication goes both ways. A self-service portal not only connects customers to built-in AI service agents that can help answer simple questions instantly, but also allows customers to actively manage how they engage with you by giving them the ability to update subscriptions, track favorite purchases, or adjust communication preferences. Build cross-channel abandonment flows with proactive assistance. If a customer abandons their cart, follow up via their preferred channel with tailored product messaging. You might also trigger a follow-up on another channel offering real-time help via chat or a link to product reviews and return policies. Set up post-purchase flows that evolve. Update flows based on what customers bought, how frequently they buy, or when they’re likely to re-order. After a purchase, send confirmation and shipping updates via text message or email, then follow up on WhatsApp with helpful content like care instructions, how-to videos, or a link to contact support. 5. Personalise messaging at scale with AI Let an AI service agent be the frontline for visitor questions and support needs, providing tailored, instant responses for every customer. Omnichannel customer engagement can drive long-term relationships. Make the most of it by investing in your loyalty program and customer retention in a meaningful way. Here are a few places to start: Klaviyo B2C CRM gives fast-moving brands everything they need to turn disconnected touchpoints into a cohesive customer experience—powered by real-time data, AI, and automation.
Home fragrance brand Happy Wax, for example, uses Klaviyo B2C CRM to run a sophisticated review request flow. When customers leave reviews with less than 3 stars, the flow pings the internal customer service team to reach out and offer a new scent, free of charge. In this guide Measure andoptimise Category Top channels for purchasing Beauty 1. Email2. Social media3. SMS/text Fashion/apparel 1. Email2. Social media3. In-store Electronics 1. Email2. In-store3. Social media Home goods Restaurants Travel and hotels 1. Email2. Social media3. Push notifications via mobile app Spas/fitness studios But each customer has their own preferences, and keeping up with them manually is an impossible task. A discount offer email on their birthday For today’s customers, great service alone isn’t enough. Brands need to engage customers across channels with consistency, relevance, and care. A personalised, connected customer experience starts with a single source of truth. That means every piece of customer data, no matter where it comes from, needs to live in one centralised place. And good communication goes both ways. A self-service portal not only connects customers to built-in AI service agents that can help answer simple questions instantly, but also allows customers to actively manage how they engage with you by giving them the ability to update subscriptions, track favorite purchases, or adjust communication preferences. Build cross-channel abandonment flows with proactive assistance. If a customer abandons their cart, follow up via their preferred channel with tailored product messaging. You might also trigger a follow-up on another channel offering real-time help via chat or a link to product reviews and return policies. Set up post-purchase flows that evolve. Update flows based on what customers bought, how frequently they buy, or when they’re likely to re-order. After a purchase, send confirmation and shipping updates via text message or email, then follow up on WhatsApp with helpful content like care instructions, how-to videos, or a link to contact support. 5. Personalise messaging at scale with AI Let an AI service agent be the frontline for visitor questions and support needs, providing tailored, instant responses for every customer. Omnichannel customer engagement can drive long-term relationships. Make the most of it by investing in your loyalty program and customer retention in a meaningful way. Here are a few places to start: Klaviyo B2C CRM gives fast-moving brands everything they need to turn disconnected touchpoints into a cohesive customer experience—powered by real-time data, AI, and automation.