Кастомный анализ
AI-анализ изменений
Добавлены новые функции, такие как AI-поддержка для выбора времени отправки сообщений (Smart Send Time) и новые каналы для уведомлений, включая WhatsApp и мобильные push-уведомления.
Изменения в описаниях касаются уточнений в стратегиях сегментации и автоматизации, а также улучшений в управлении данными клиентов и их интеграции.
Добавлена информация о предпочтениях клиентов по времени получения сообщений и каналах коммуникации на разных стадиях клиентского пути. Также добавлены примеры сегментации и кампаний для различных стадий клиентского пути.
Diff изменений
Анализируемый период: 2026-01-01 — 2026-03-10 ПОЯВИЛОСЬ ЗА ПЕРИОД: - In this guide: - Email - SMS or text - WhatsApp - Mobile push notifications - In-app messages - 1. Morning2. Evening3. Late afternoon - 1. Morning2. Late afternoon3. Evening - 1. Evening2. Late afternoon3. Morning - Customer engagement strategy tip: Every customer is different, and this general information is just a starting point. To add some precision to your timing, use AI like Smart Send Time to target each customer when they’re most likely to engage. - Message type - Channel preference - New product announcements - EmailText messageSocial mediaMobile app notificationsWhatsApp - Sale or discount notifications - EmailText messageMobile app notificationsSocial mediaWhatsApp - Order confirmations - Shipping updates - EmailText messageMobile app notificationsWhatsAppSocial media - Customer service inquiries - EmailText messageMobile app notificationsPhone callWhatsApp - For outreach ideas you can use throughout the customer lifecycle, check out the chart below. This table summarises what channels are most effective at each stage, segmentation ideas for each step of the customer journey, ideas for useful flows, and omnichannel campaigns that could help move customers along in their journey. - Stage - Channels - Segment example - Flow example - Campaign example - Awareness - Social mediaAdsWebsiteFormsEmail - New subscribers from social media within the last 30 days - Welcome series - Give social media followers a special deal for subscribing to email. - Consideration - WebsiteSearchEmailText messaging - People who have browsed a product page within the last 30 days - Browse abandonment,Cart abandonment,Price drops - Share detailed reviews for a product someone was browsing. - Purchase and post-purchase - WebsiteMobile appCustomer serviceEmail - People with low AOV who bought a bestselling product - Order confirmationsShipping updatesReview requestsPost-purchase and next stepsUp- or cross-sell - Follow up on a purchase with personalised product recommendations for items frequently bought together. - Retention - EventsEmailSearchText messagingMobile appCustomer serviceAds - Big spenders with high average order value (AOV) - Birthdays,Loyalty flows,VIP communications, Win-back messages - Reward high spenders with points that qualify them for a certain loyalty tier. - Advocacy - EmailText messagingSocial media - Customers who have left a positive product review - Re-engagement flows - Request user-generated content (UGC) or referrals in exchange for loyalty reward points. - 6. Provide fast, personalised customer support ИСЧЕЗЛО ЗА ПЕРИОД: - EmailSMS or textWhatsAppMobile push notificationsIn-app messages1. Morning2. Evening3. Late afternoon1. Morning2. Late afternoon3. Evening1. Morning2. Late afternoon3. Evening1. Morning2. Evening3. Late afternoon1. Evening2. Late afternoon3. Morning Customer engagement strategy tip: Every customer is different, and this general information is just a starting point. To add some precision to your timing, use AI like Smart Send Time to target each customer when they’re most likely to engage. - Message typeChannel preferenceNew product announcementsEmailText messageSocial mediaMobile app notificationsWhatsAppSale or discount notificationsEmailText messageMobile app notificationsSocial mediaWhatsAppOrder confirmationsEmailText messageMobile app notificationsSocial mediaWhatsAppShipping updatesEmailText messageMobile app notificationsWhatsAppSocial mediaCustomer service inquiriesEmailText messageMobile app notificationsPhone callWhatsApp For outreach ideas you can use throughout the customer lifecycle, check out the chart below. This table summarises what channels are most effective at each stage, segmentation ideas for each step of the customer journey, ideas for useful flows, and omnichannel campaigns that could help move customers along in their journey. - StageChannelsSegment exampleFlow exampleCampaign exampleAwarenessSocial mediaAdsWebsiteFormsEmailNew subscribers from social media within the last 30 daysWelcome seriesGive social media followers a special deal for subscribing to email.ConsiderationWebsiteSearchEmailText messagingPeople who have browsed a product page within the last 30 daysBrowse abandonment,Cart abandonment,Price dropsShare detailed reviews for a product someone was browsing.Purchase and post-purchaseWebsiteMobile appCustomer serviceEmailPeople with low AOV who bought a bestselling productOrder confirmationsShipping updatesReview requestsPost-purchase and next stepsUp- or cross-sellFollow up on a purchase with personalised product recommendations for items frequently bought together.RetentionEventsEmailSearchText messagingMobile appCustomer serviceAdsBig spenders with high average order value (AOV)Birthdays,Loyalty flows,VIP communications, Win-back messagesReward high spenders with points that qualify them for a certain loyalty tier.AdvocacyEmailText messagingSocial mediaCustomers who have left a positive product reviewRe-engagement flowsRequest user-generated content (UGC) or referrals in exchange for loyalty reward points. 6. Provide fast, personalised customer support ИЗМЕНИЛОСЬ ЗА ПЕРИОД: - People are active across tons of channels, and they expect brands to keep up without missing a beat. Data silos kill engagement efforts, since they only show a sliver of the customer’s interactions with your [brand. → brand.] - McConnell’s Fine Ice Creams, for example, had trouble engaging their customers because their data was so fragmented across sources. Now that they’ve integrated all of their customer data from their POS, online delivery, and ecommerce platforms into their CRM, they’re better able to follow customer journeys and better connect different [touchpoints. → touchpoints.] - Segmentation is one of the best ways to engage specific groups of customers, based on real-time activities and [preferences. → preferences.] - People are much more likely to buy from promotions that are tailored to their interests than sitewide sales that try to cater to everyone’s tastes in one message, and the data proves it. According to Klaviyo’s latest email marketing benchmarks, automated flows generate up to 30x more revenue per recipient (RPR) than traditional campaigns because they’re timely, targeted, and [personalised. → personalised.] - You might, for example, create a welcome flow based on which channel your subscriber signed up to receive marketing messages on. Then, you can follow up with a message that includes AI-powered product recommendations based on the new subscriber’s browsing [history. → history.] - In addition to choosing the right channel and sending the right message, you need to reach out to your customers at the right time if you want to get them to [act. → act.] - As you work to build your customer engagement strategy, consider how every message is reaching your audience based on where they are in their customer [journey. → journey.] - Every time your customer engages with your brand, their connection with it strengthens. Also known as the customer lifecycle, the customer journey typically has 5 [stages: → stages:] - Based on different journey stages, Klaviyo’s 2025 BFCM forecast found variations in consumer preferences across channels (in order of [preference): → preference):] - There are several metrics you can use to measure the success of your customer engagement marketing efforts. Analysing them in relation to each other can give you a complete picture of your strategy outcomes, so you can either feel great knowing you nailed it or tweak your strategy for [improvement. → improvement.] - LTV is an estimate of how much money a customer will spend with you over their lifetime. If your LTV improves after you expand your customer engagement efforts, you can reasonably conclude they’re paying [off. → off.] - Even more useful is calculating unique LTVs for customers who you’ve targeted with specific engagement strategies. If customers within certain segments have a higher LTV than those who don’t, for example, you know the targeted outreach has an [impact. → impact.] - Most CRMs and marketing automation platforms produce marketing attribution reports for you. The best among them will make it easy to customise their attribution reports to the rhythms of your unique customer journey, which can look wildly different among [brands. → brands.] - By centralising customer data and marketing automation in Klaviyo B2C CRM, Filson has been able to collect customer preferences, connect their customer lifecycle to paid media and support data, and improve the overall customer experience for people who are subscribed to more than one [channel. → channel.] - As the B2C CRM, Klaviyo helps brands engage customers across marketing and service, then analyse results all in the same platform. And with a single, omnichannel platform, it’s easier to connect with consumers on the right channel at the right time to send the message that gets them excited to shop with [you. → you.]
EmailSMS or textWhatsAppMobile push notificationsIn-app messages1. Morning2. Evening3. Late afternoon1. Morning2. Late afternoon3. Evening1. Morning2. Late afternoon3. Evening1. Morning2. Evening3. Late afternoon1. Evening2. Late afternoon3. Morning Customer engagement strategy tip: Every customer is different, and this general information is just a starting point. To add some precision to your timing, use AI like Smart Send Time to target each customer when they’re most likely to engage. Message typeChannel preferenceNew product announcementsEmailText messageSocial mediaMobile app notificationsWhatsAppSale or discount notificationsEmailText messageMobile app notificationsSocial mediaWhatsAppOrder confirmationsEmailText messageMobile app notificationsSocial mediaWhatsAppShipping updatesEmailText messageMobile app notificationsWhatsAppSocial mediaCustomer service inquiriesEmailText messageMobile app notificationsPhone callWhatsApp For outreach ideas you can use throughout the customer lifecycle, check out the chart below. This table summarises what channels are most effective at each stage, segmentation ideas for each step of the customer journey, ideas for useful flows, and omnichannel campaigns that could help move customers along in their journey. StageChannelsSegment exampleFlow exampleCampaign exampleAwarenessSocial mediaAdsWebsiteFormsEmailNew subscribers from social media within the last 30 daysWelcome seriesGive social media followers a special deal for subscribing to email.ConsiderationWebsiteSearchEmailText messagingPeople who have browsed a product page within the last 30 daysBrowse abandonment,Cart abandonment,Price dropsShare detailed reviews for a product someone was browsing.Purchase and post-purchaseWebsiteMobile appCustomer serviceEmailPeople with low AOV who bought a bestselling productOrder confirmationsShipping updatesReview requestsPost-purchase and next stepsUp- or cross-sellFollow up on a purchase with personalised product recommendations for items frequently bought together.RetentionEventsEmailSearchText messagingMobile appCustomer serviceAdsBig spenders with high average order value (AOV)Birthdays,Loyalty flows,VIP communications, Win-back messagesReward high spenders with points that qualify them for a certain loyalty tier.AdvocacyEmailText messagingSocial mediaCustomers who have left a positive product reviewRe-engagement flowsRequest user-generated content (UGC) or referrals in exchange for loyalty reward points. 6. Provide fast, personalised customer support People are active across tons of channels, and they expect brands to keep up without missing a beat. Data silos kill engagement efforts, since they only show a sliver of the customer’s interactions with your brand. McConnell’s Fine Ice Creams, for example, had trouble engaging their customers because their data was so fragmented across sources. Now that they’ve integrated all of their customer data from their POS, online delivery, and ecommerce platforms into their CRM, they’re better able to follow customer journeys and better connect different touchpoints. Segmentation is one of the best ways to engage specific groups of customers, based on real-time activities and preferences. People are much more likely to buy from promotions that are tailored to their interests than sitewide sales that try to cater to everyone’s tastes in one message, and the data proves it. According to Klaviyo’s latest email marketing benchmarks, automated flows generate up to 30x more revenue per recipient (RPR) than traditional campaigns because they’re timely, targeted, and personalised. You might, for example, create a welcome flow based on which channel your subscriber signed up to receive marketing messages on. Then, you can follow up with a message that includes AI-powered product recommendations based on the new subscriber’s browsing history. In addition to choosing the right channel and sending the right message, you need to reach out to your customers at the right time if you want to get them to act. As you work to build your customer engagement strategy, consider how every message is reaching your audience based on where they are in their customer journey. Every time your customer engages with your brand, their connection with it strengthens. Also known as the customer lifecycle, the customer journey typically has 5 stages: Based on different journey stages, Klaviyo’s 2025 BFCM forecast found variations in consumer preferences across channels (in order of preference): There are several metrics you can use to measure the success of your customer engagement marketing efforts. Analysing them in relation to each other can give you a complete picture of your strategy outcomes, so you can either feel great knowing you nailed it or tweak your strategy for improvement. LTV is an estimate of how much money a customer will spend with you over their lifetime. If your LTV improves after you expand your customer engagement efforts, you can reasonably conclude they’re paying off. Even more useful is calculating unique LTVs for customers who you’ve targeted with specific engagement strategies. If customers within certain segments have a higher LTV than those who don’t, for example, you know the targeted outreach has an impact. Most CRMs and marketing automation platforms produce marketing attribution reports for you. The best among them will make it easy to customise their attribution reports to the rhythms of your unique customer journey, which can look wildly different among brands. By centralising customer data and marketing automation in Klaviyo B2C CRM, Filson has been able to collect customer preferences, connect their customer lifecycle to paid media and support data, and improve the overall customer experience for people who are subscribed to more than one channel. As the B2C CRM, Klaviyo helps brands engage customers across marketing and service, then analyse results all in the same platform. And with a single, omnichannel platform, it’s easier to connect with consumers on the right channel at the right time to send the message that gets them excited to shop with you.
In this guide: Email SMS or text WhatsApp Mobile push notifications In-app messages 1. Morning2. Evening3. Late afternoon 1. Morning2. Late afternoon3. Evening 1. Evening2. Late afternoon3. Morning Customer engagement strategy tip: Every customer is different, and this general information is just a starting point. To add some precision to your timing, use AI like Smart Send Time to target each customer when they’re most likely to engage. Message type Channel preference New product announcements EmailText messageSocial mediaMobile app notificationsWhatsApp Sale or discount notifications EmailText messageMobile app notificationsSocial mediaWhatsApp Order confirmations Shipping updates EmailText messageMobile app notificationsWhatsAppSocial media Customer service inquiries EmailText messageMobile app notificationsPhone callWhatsApp For outreach ideas you can use throughout the customer lifecycle, check out the chart below. This table summarises what channels are most effective at each stage, segmentation ideas for each step of the customer journey, ideas for useful flows, and omnichannel campaigns that could help move customers along in their journey. Stage Channels Segment example Flow example Campaign example Awareness Social mediaAdsWebsiteFormsEmail New subscribers from social media within the last 30 days Welcome series Give social media followers a special deal for subscribing to email. Consideration WebsiteSearchEmailText messaging People who have browsed a product page within the last 30 days Browse abandonment,Cart abandonment,Price drops Share detailed reviews for a product someone was browsing. Purchase and post-purchase WebsiteMobile appCustomer serviceEmail People with low AOV who bought a bestselling product Order confirmationsShipping updatesReview requestsPost-purchase and next stepsUp- or cross-sell Follow up on a purchase with personalised product recommendations for items frequently bought together. Retention EventsEmailSearchText messagingMobile appCustomer serviceAds Big spenders with high average order value (AOV) Birthdays,Loyalty flows,VIP communications, Win-back messages Reward high spenders with points that qualify them for a certain loyalty tier. Advocacy EmailText messagingSocial media Customers who have left a positive product review Re-engagement flows Request user-generated content (UGC) or referrals in exchange for loyalty reward points. 6. Provide fast, personalised customer support People are active across tons of channels, and they expect brands to keep up without missing a beat. Data silos kill engagement efforts, since they only show a sliver of the customer’s interactions with your brand. McConnell’s Fine Ice Creams, for example, had trouble engaging their customers because their data was so fragmented across sources. Now that they’ve integrated all of their customer data from their POS, online delivery, and ecommerce platforms into their CRM, they’re better able to follow customer journeys and better connect different touchpoints. Segmentation is one of the best ways to engage specific groups of customers, based on real-time activities and preferences. People are much more likely to buy from promotions that are tailored to their interests than sitewide sales that try to cater to everyone’s tastes in one message, and the data proves it. According to Klaviyo’s latest email marketing benchmarks, automated flows generate up to 30x more revenue per recipient (RPR) than traditional campaigns because they’re timely, targeted, and personalised. You might, for example, create a welcome flow based on which channel your subscriber signed up to receive marketing messages on. Then, you can follow up with a message that includes AI-powered product recommendations based on the new subscriber’s browsing history. In addition to choosing the right channel and sending the right message, you need to reach out to your customers at the right time if you want to get them to act. As you work to build your customer engagement strategy, consider how every message is reaching your audience based on where they are in their customer journey. Every time your customer engages with your brand, their connection with it strengthens. Also known as the customer lifecycle, the customer journey typically has 5 stages: Based on different journey stages, Klaviyo’s 2025 BFCM forecast found variations in consumer preferences across channels (in order of preference): There are several metrics you can use to measure the success of your customer engagement marketing efforts. Analysing them in relation to each other can give you a complete picture of your strategy outcomes, so you can either feel great knowing you nailed it or tweak your strategy for improvement. LTV is an estimate of how much money a customer will spend with you over their lifetime. If your LTV improves after you expand your customer engagement efforts, you can reasonably conclude they’re paying off. Even more useful is calculating unique LTVs for customers who you’ve targeted with specific engagement strategies. If customers within certain segments have a higher LTV than those who don’t, for example, you know the targeted outreach has an impact. Most CRMs and marketing automation platforms produce marketing attribution reports for you. The best among them will make it easy to customise their attribution reports to the rhythms of your unique customer journey, which can look wildly different among brands. By centralising customer data and marketing automation in Klaviyo B2C CRM, Filson has been able to collect customer preferences, connect their customer lifecycle to paid media and support data, and improve the overall customer experience for people who are subscribed to more than one channel. As the B2C CRM, Klaviyo helps brands engage customers across marketing and service, then analyse results all in the same platform. And with a single, omnichannel platform, it’s easier to connect with consumers on the right channel at the right time to send the message that gets them excited to shop with you.