Кастомный анализ
AI-анализ изменений
Добавлены функции отслеживания заказов и управления подписками.
Изменения в описании включают акцент на предпочтение клиентов к самообслуживанию и возможности отслеживания заказов и обновления подписок.
Удалены разделы, касающиеся модернизации обслуживания клиентов, создания FAQ, обеспечения быстрого ответа, консолидации технологического стека и других аспектов обслуживания клиентов.
Diff изменений
Анализируемый период: 2026-01-01 — 2026-03-10 ПОЯВИЛОСЬ ЗА ПЕРИОД: - • Tracking orders - • Managing subscriptions ИСЧЕЗЛО ЗА ПЕРИОД: - In this Guide: - Modernise customer service - Allow for self-serve customer support - Create brand FAQs - Set up simple ways to connect - Ensure quick response times - Consolidate your tech stack - Provide contextual support - Use personalisation - Offer multiple channels - Maintain data privacy - Measure and optimise - Automate customer service - • Tracking orders - • Managing subscriptions ИЗМЕНИЛОСЬ ЗА ПЕРИОД: - According to Microsoft’s State of Global Customer Service Report [(PDF) 90% → (PDF)][+ ][+90%] of customers prefer to self-serve. That means an overwhelming number of your customers want to be able to track orders, initiate returns, update their subscription status, and escalate to a live support agent on their own. - [• Note → •][+ ][+Note] their most recent purchase in communications. - [• Proactively → •][+ ][+Proactively] request feedback after purchases. - [• Follow → •][+ ][+Follow] up on browsing history with personalised discounts. - [• Send → •][+ ][+Send] product guides specific to a customer’s preferences, like skin type or favourite items. - [• Answers → •][+ ][+Answers] to sign-up forms, quizzes, and surveys - [• Google → •][+ ][+Google] Analytics data - [• Buyer → •][+ ][+Buyer] behaviour on your website - [• Engagement → •][+ ][+Engagement] data from email and SMS - [• A → •][+ ][+A] customer forgetting to pause their subscription because of a family emergency - [• Any → •][+ ][+Any] issues your VIP customers have - [• Any → •][+ ][+Any] issue that highlights a fundamental flaw in one of your processes - [• Getting → •][+ ][+Getting] help with coupons or discounts - [• Updating → •][+ ][+Updating] marketing preferences - [• Answering → •][+ ][+Answering] questions about your products and policies
In this Guide: Modernise customer service Allow for self-serve customer support Create brand FAQs Set up simple ways to connect Ensure quick response times Consolidate your tech stack Provide contextual support Use personalisation Offer multiple channels Maintain data privacy Measure and optimise Automate customer service • Tracking orders • Managing subscriptions According to Microsoft’s State of Global Customer Service Report (PDF) 90% of customers prefer to self-serve. That means an overwhelming number of your customers want to be able to track orders, initiate returns, update their subscription status, and escalate to a live support agent on their own. • Note their most recent purchase in communications. • Proactively request feedback after purchases. • Follow up on browsing history with personalised discounts. • Send product guides specific to a customer’s preferences, like skin type or favourite items. • Answers to sign-up forms, quizzes, and surveys • Google Analytics data • Buyer behaviour on your website • Engagement data from email and SMS • A customer forgetting to pause their subscription because of a family emergency • Any issues your VIP customers have • Any issue that highlights a fundamental flaw in one of your processes • Getting help with coupons or discounts • Updating marketing preferences • Answering questions about your products and policies
• Tracking orders • Managing subscriptions According to Microsoft’s State of Global Customer Service Report (PDF) 90% of customers prefer to self-serve. That means an overwhelming number of your customers want to be able to track orders, initiate returns, update their subscription status, and escalate to a live support agent on their own. • Note their most recent purchase in communications. • Proactively request feedback after purchases. • Follow up on browsing history with personalised discounts. • Send product guides specific to a customer’s preferences, like skin type or favourite items. • Answers to sign-up forms, quizzes, and surveys • Google Analytics data • Buyer behaviour on your website • Engagement data from email and SMS • A customer forgetting to pause their subscription because of a family emergency • Any issues your VIP customers have • Any issue that highlights a fundamental flaw in one of your processes • Getting help with coupons or discounts • Updating marketing preferences • Answering questions about your products and policies