Обнаружено 18.03.2026 в 18:17
Кастомный анализ
AI-анализ изменений
Были внесены незначительные изменения в формулировки текста, такие как удаление лишних пробелов и исправление опечаток, например, в слове 'omnichannelshopping'.
Добавлены и удалены некоторые разделы, касающиеся категорий и каналов для покупок и исследований, однако это не повлияло на общую стратегию или содержание страницы.
Diff изменений
Анализируемый период: 2026-01-01 — 2026-03-10 ПОЯВИЛОСЬ ЗА ПЕРИОД: - In this guide - Category - Top channels for browsing - Top channels for purchasing - Beauty - 1. Social media 2. Branded mobile app3. In-store - 1. In-store2. Company website3. Branded mobile app - Electronics - 1. Company website2. In-store3. Marketplaces - 1. In-store2. Company website3. Marketplaces - Fashion / Apparel - 1. In-store2. Company website3. Social media - Home goods - Restaurants - Travel and hotels - 1. Company website2. Social media3. Branded mobile app - 1. Company website2. In-store3. Branded mobile app - Spas or fitness studios - 1. Company website2. In-store3. Social media - 2. Unify your data in a single source of truth ИСЧЕЗЛО ЗА ПЕРИОД: - CategoryTop channels for browsingTop channels for purchasingBeauty1. Social media 2. Branded mobile app3. In-store1. In-store2. Company website3. Branded mobile appElectronics1. Company website2. In-store3. Marketplaces1. In-store2. Company website3. MarketplacesFashion / Apparel1. In-store2. Company website3. Social media1. In-store2. Company website3. Social mediaHome goods1. In-store2. Company website3. Marketplaces1. In-store2. Company website3. MarketplacesRestaurants1. In-store2. Company website3. Social media1. In-store2. Company website3. Social mediaTravel and hotels1. Company website2. Social media3. Branded mobile app1. Company website2. In-store3. Branded mobile appSpas or fitness studios1. Company website2. In-store3. Social media1. Company website2. In-store3. Social media 2. Unify your data in a single source of truth ИЗМЕНИЛОСЬ ЗА ПЕРИОД: - Customers not only research products and services on different channels than the ones they use to buy. Their preferences also differ by category. Here are the top channels for browsing and for purchasing, according to Klaviyo’s 2025 [omnichannel → omnichannelshopping][~~ ~~][~~shopping~~] survey: - By contrast, when all your data is unified in a B2C CRM, you gain not only cross-team visibility into every interaction your audience has had with your brand across physical and digital channels. You also gain the ability to act on it to build a truly exceptional customer [experience. → experience.] - Send an “official” product announcement to all or a majority of your engaged [subscribers. → subscribers.] - Place social ads, and retarget subscribers who have viewed the [product. → product.] - On the in-person side, create in-store displays and educate staff on the new product or [line. → line.] - Using geotargeting, trigger push notifications to mobile app users who enter a store that carries the [product. → product.] - Performance measurement is the last step to understanding omnichannel campaign performance so you can make [improvements. → improvements.] - Text messaging: Follow up with quick, actionable tips in SMS form, or send a how-to video via [RCS. → RCS.]
CategoryTop channels for browsingTop channels for purchasingBeauty1. Social media 2. Branded mobile app3. In-store1. In-store2. Company website3. Branded mobile appElectronics1. Company website2. In-store3. Marketplaces1. In-store2. Company website3. MarketplacesFashion / Apparel1. In-store2. Company website3. Social media1. In-store2. Company website3. Social mediaHome goods1. In-store2. Company website3. Marketplaces1. In-store2. Company website3. MarketplacesRestaurants1. In-store2. Company website3. Social media1. In-store2. Company website3. Social mediaTravel and hotels1. Company website2. Social media3. Branded mobile app1. Company website2. In-store3. Branded mobile appSpas or fitness studios1. Company website2. In-store3. Social media1. Company website2. In-store3. Social media 2. Unify your data in a single source of truth Customers not only research products and services on different channels than the ones they use to buy. Their preferences also differ by category. Here are the top channels for browsing and for purchasing, according to Klaviyo’s 2025 omnichannel shopping survey: By contrast, when all your data is unified in a B2C CRM, you gain not only cross-team visibility into every interaction your audience has had with your brand across physical and digital channels. You also gain the ability to act on it to build a truly exceptional customer experience. Send an “official” product announcement to all or a majority of your engaged subscribers. Place social ads, and retarget subscribers who have viewed the product. On the in-person side, create in-store displays and educate staff on the new product or line. Using geotargeting, trigger push notifications to mobile app users who enter a store that carries the product. Performance measurement is the last step to understanding omnichannel campaign performance so you can make improvements. Text messaging: Follow up with quick, actionable tips in SMS form, or send a how-to video via RCS.
In this guide Category Top channels for browsing Top channels for purchasing Beauty 1. Social media 2. Branded mobile app3. In-store 1. In-store2. Company website3. Branded mobile app Electronics 1. Company website2. In-store3. Marketplaces 1. In-store2. Company website3. Marketplaces Fashion / Apparel 1. In-store2. Company website3. Social media Home goods Restaurants Travel and hotels 1. Company website2. Social media3. Branded mobile app 1. Company website2. In-store3. Branded mobile app Spas or fitness studios 1. Company website2. In-store3. Social media 2. Unify your data in a single source of truth Customers not only research products and services on different channels than the ones they use to buy. Their preferences also differ by category. Here are the top channels for browsing and for purchasing, according to Klaviyo’s 2025 omnichannelshopping survey: By contrast, when all your data is unified in a B2C CRM, you gain not only cross-team visibility into every interaction your audience has had with your brand across physical and digital channels. You also gain the ability to act on it to build a truly exceptional customer experience. Send an “official” product announcement to all or a majority of your engaged subscribers. Place social ads, and retarget subscribers who have viewed the product. On the in-person side, create in-store displays and educate staff on the new product or line. Using geotargeting, trigger push notifications to mobile app users who enter a store that carries the product. Performance measurement is the last step to understanding omnichannel campaign performance so you can make improvements. Text messaging: Follow up with quick, actionable tips in SMS form, or send a how-to video via RCS.