Обнаружено 18.03.2026 в 18:04
Кастомный анализ
AI-анализ изменений
OpenAI запустила ChatGPT Shopping Research, новый интерфейс для поиска товаров, который упрощает исследование продуктов и помогает принимать более обоснованные решения о покупках. Perplexity в партнерстве с PayPal запустила Instant Buy, новый опыт покупок в чате, предлагающий более интуитивный и менее рекламно-направленный подход к покупкам.
AI стал важным каналом в ecommerce, влияющим на открытие, просмотр, доверие и конверсию на всем пути покупателя. AI-агенты теперь активно участвуют в процессе покупок, а не просто рекомендуют товары. Это требует от маркетологов адаптации своих стратегий для работы с LLM, таких как ChatGPT и Perplexity.
Diff изменений
Анализируемый период: 2026-01-01 — 2026-03-10 ИЗМЕНИЛОСЬ ЗА ПЕРИОД: - Why should you care? Because AI is no longer just a tool for marketers. It’s becoming a channel in its own right. A place where customers browse, compare, ask questions, and increasingly buy without ever leaving the [interface. → interface.] - For right now, Instant Buy is only available for larger retailers, and it seems like Perplexity is handpicking who to include. In 2026, that will likely change as the LLM builds partnerships with commerce platforms and allows many more brands access to Instant [Buy. → Buy.] - 45% more brands used AI-driven product recommendations in [email → email] - 68% more messages were powered by AI [recommendations → recommendations] - These messages generated a 71% increase in revenue [YoY → YoY] - Shoppers who engaged with AI-powered personalized pages via Customer [Hub → Hubviewed] [~~viewed~~][~~ ~~]2.4 more pages per [session → session] - AI is now influencing discovery, browsing, trust, and conversion across the entire shopper journey. As a marketer and service leader, that should change how you approach your 2026 plans. Here are our [recommendations. → recommendations.]
Why should you care? Because AI is no longer just a tool for marketers. It’s becoming a channel in its own right. A place where customers browse, compare, ask questions, and increasingly buy without ever leaving the interface. For right now, Instant Buy is only available for larger retailers, and it seems like Perplexity is handpicking who to include. In 2026, that will likely change as the LLM builds partnerships with commerce platforms and allows many more brands access to Instant Buy. 45% more brands used AI-driven product recommendations in email 68% more messages were powered by AI recommendations These messages generated a 71% increase in revenue YoY Shoppers who engaged with AI-powered personalized pages via Customer Hub viewed 2.4 more pages per session AI is now influencing discovery, browsing, trust, and conversion across the entire shopper journey. As a marketer and service leader, that should change how you approach your 2026 plans. Here are our recommendations.
Why should you care? Because AI is no longer just a tool for marketers. It’s becoming a channel in its own right. A place where customers browse, compare, ask questions, and increasingly buy without ever leaving the interface. For right now, Instant Buy is only available for larger retailers, and it seems like Perplexity is handpicking who to include. In 2026, that will likely change as the LLM builds partnerships with commerce platforms and allows many more brands access to Instant Buy. 45% more brands used AI-driven product recommendations in email 68% more messages were powered by AI recommendations These messages generated a 71% increase in revenue YoY Shoppers who engaged with AI-powered personalized pages via Customer Hubviewed 2.4 more pages per session AI is now influencing discovery, browsing, trust, and conversion across the entire shopper journey. As a marketer and service leader, that should change how you approach your 2026 plans. Here are our recommendations.